Synopsis
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
Metrics
Opening Weekend: | $118,294 (18.5% of total gross) |
Legs: | 5.40 (domestic box office/biggest weekend) |
Domestic Share: | 81.5% (domestic box office/worldwide) |
Production Budget: | $1,800,000 (worldwide box office is 0.4 times production budget) |
Theater counts: | 18 opening theaters/141 max. theaters, 3.4 weeks average run per theater |
Infl. Adj. Dom. BO | $867,930 |
Latest Ranking on Cumulative Box Office Lists
Record | Rank | Amount |
---|---|---|
All Time Domestic Box Office (Rank 9,701-9,800) | 9,722 | $638,476 |
All Time International Box Office (Rank 17,001-17,100) | 17,060 | $145,257 |
All Time Worldwide Box Office (Rank 16,601-16,700) | 16,629 | $783,733 |
All Time Domestic Highest Grossing Limited Release Movies (Rank 2,201-2,300) | 2,201 | $638,476 |
See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.
Movie Details
Domestic Releases: | April 22nd, 2011 (Limited) by Sony Pictures Classics |
MPAA Rating: | PG-13 for some language and sexual material. (Rating bulletin 2162, 3/9/2011) |
Running Time: | 90 minutes |
Comparisons: | vs. 8: The Mormon Proposition Create your own comparison chart… |
Keywords: | Directing Yourself, Music Industry, Movie Business, TV Industry, Political, Lawyers, Gratuitous Cameos, Advertising and Marketing |
Source: | Based on Real Life Events |
Genre: | Documentary |
Production Method: | Live Action |
Creative Type: | Factual |
Production/Financing Companies: | Warrior Poets, Snoot Entertainment |
Production Countries: | United States |
Languages: | English |