Afraid (2024)
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| Theatrical Performance | ||
| Domestic Box Office | $6,726,179 | Details |
| International Box Office | $2,299,958 | |
| Worldwide Box Office | $9,026,137 | |
| Domestic Physical Disc Sales | ||
| Blu-ray Sales (estimated) | $12,400 | |
| Total | $12,400 | |
| Further financial details... | ||
Synopsis
Curtis and his family are selected to test a revolutionary new home device: a digital family assistant called AIA. Taking smart home to the next level, once the unit and its sensors and cameras are installed in their home, AIA seems able to do it all. She learns the family’s behaviors and begins to anticipate their needs. And she can make sure nothing — and no one — gets in her family’s way.
Metrics
| Opening Weekend: | $3,665,664 (54.5% of total gross) |
| Legs: | 1.83 (domestic box office/biggest weekend) |
| Domestic Share: | 74.5% (domestic box office/worldwide) |
| Production Budget: | $12,000,000 (worldwide box office is 0.8 times production budget) |
| Theater counts: | 3,003 opening theaters/3,003 max. theaters, 2.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $7,112,744 |
Movie Details
| Domestic Releases: | August 30th, 2024 (Wide) by Sony Pictures |
| International Releases: | August 28th, 2024 (Wide), released as L’I.A. du mal (France)
August 29th, 2024 (Wide) (Australia) August 29th, 2024 (Wide) (Germany) August 29th, 2024 (Wide) (Brazil) August 29th, 2024 (Wide) (Czech Republic) |
| Video Release: | September 17th, 2024 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sexual material, some strong violence, some strong language, and thematic material. (Rating bulletin 2843 (cert #55071), 7/17/2024) |
| Running Time: | 84 minutes |
| Filming location (city or town): | Los Angeles, CA |
| Filming location (country): | United States |
| Filming location (state or county): | California, United States |
| Plot point: | Artificial Intelligence |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | Depth of Field, Columbia Pictures, Blumhouse, Sony Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 30, 2024 | 9 | $3,665,664 | 3,003 | $1,221 | $3,665,664 | 1 | |
| Sep 6, 2024 | - | $1,002,259 | -73% | 3,003 | $334 | $6,200,002 | 2 |
| Sep 13, 2024 | - | $100,487 | -90% | 406 | $248 | $6,683,375 | 3 |
| Sep 20, 2024 | - | $11,209 | -89% | 37 | $303 | $6,724,102 | 4 |
| Sep 27, 2024 | - | $492 | -96% | 8 | $62 | $6,726,179 | 5 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 29, 2024 | P | $400,000 | 2,583 | $155 | $400,000 | |||
| Aug 30, 2024 | 7 | $1,309,482 | 3,003 | $436 | $1,309,482 | 1 | ||
| Aug 31, 2024 | 9 | $1,225,529 | -6% | 3,003 | $408 | $2,535,011 | 2 | |
| Sep 1, 2024 | 10 | $1,130,653 | -8% | 3,003 | $377 | $3,665,664 | 3 | |
| Sep 2, 2024 | 11 | $804,413 | -29% | 3,003 | $268 | $4,470,077 | 4 | |
| Sep 3, 2024 | 8 | $380,046 | -53% | 3,003 | $127 | $4,850,123 | 5 | |
| Sep 4, 2024 | - | $209,355 | -45% | 3,003 | $70 | $5,059,478 | 6 | |
| Sep 5, 2024 | - | $138,265 | -34% | 3,003 | $46 | $5,197,743 | 7 | |
| Sep 6, 2024 | - | $271,491 | +96% | -79% | 3,003 | $90 | $5,469,234 | 8 |
| Sep 7, 2024 | - | $465,364 | +71% | -62% | 3,003 | $155 | $5,934,598 | 9 |
| Sep 8, 2024 | - | $265,404 | -43% | -77% | 3,003 | $88 | $6,200,002 | 10 |
| Sep 9, 2024 | - | $95,128 | -64% | -88% | 3,003 | $32 | $6,295,130 | 11 |
| Sep 10, 2024 | 11 | $138,148 | +45% | -64% | 3,003 | $46 | $6,433,278 | 12 |
| Sep 11, 2024 | 11 | $107,183 | -22% | -49% | 3,003 | $36 | $6,540,461 | 13 |
| Sep 12, 2024 | - | $42,427 | -60% | -69% | 3,003 | $14 | $6,582,888 | 14 |
| Sep 13, 2024 | - | $33,027 | -22% | -88% | 406 | $81 | $6,615,915 | 15 |
| Sep 14, 2024 | - | $47,876 | +45% | -90% | 406 | $118 | $6,663,791 | 16 |
| Sep 15, 2024 | - | $19,584 | -59% | -93% | 406 | $48 | $6,683,375 | 17 |
| Sep 16, 2024 | - | $7,017 | -64% | -93% | 406 | $17 | $6,690,392 | 18 |
| Sep 17, 2024 | - | $10,989 | +57% | -92% | 406 | $27 | $6,701,381 | 19 |
| Sep 18, 2024 | - | $7,042 | -36% | -93% | 406 | $17 | $6,708,423 | 20 |
| Sep 19, 2024 | - | $4,470 | -37% | -89% | 406 | $11 | $6,712,893 | 21 |
| Sep 20, 2024 | - | $3,616 | -19% | -89% | 37 | $98 | $6,716,509 | 22 |
| Sep 21, 2024 | - | $6,257 | +73% | -87% | 37 | $169 | $6,722,766 | 23 |
| Sep 22, 2024 | - | $1,336 | -79% | -93% | 37 | $36 | $6,724,102 | 24 |
| Sep 23, 2024 | - | $269 | -80% | -96% | 37 | $7 | $6,724,371 | 25 |
| Sep 24, 2024 | - | $552 | +105% | -95% | 37 | $15 | $6,724,923 | 26 |
| Sep 25, 2024 | - | $256 | -54% | -96% | 37 | $7 | $6,725,179 | 27 |
| Sep 26, 2024 | - | $508 | +98% | -89% | 37 | $14 | $6,725,687 | 28 |
| Sep 27, 2024 | - | $103 | -80% | -97% | 8 | $13 | $6,725,790 | 29 |
| Sep 28, 2024 | - | $250 | +143% | -96% | 8 | $31 | $6,726,040 | 30 |
| Sep 29, 2024 | - | $139 | -44% | -90% | 8 | $17 | $6,726,179 | 31 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 30, 2024 | 9 | $5,197,743 | 3,003 | $1,731 | $5,197,743 | 1 | |
| Sep 6, 2024 | - | $1,385,145 | -73% | 3,003 | $461 | $6,582,888 | 2 |
| Sep 13, 2024 | 23 | $130,005 | -91% | 406 | $320 | $6,712,893 | 3 |
| Sep 20, 2024 | 44 | $12,794 | -90% | 37 | $346 | $6,725,687 | 4 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Curtis and his family are selected to test a revolutionary new home device: a digital family assistant called AIA. Taking smart home to the next level, once the unit and its sensors and cameras are installed in their home, AIA seems able to do it all. She learns the family’s behaviors and begins to anticipate their needs. And she can make sure nothing — and no one — gets in her family’s way.
Metrics
| Opening Weekend: | $3,665,664 (54.5% of total gross) |
| Legs: | 1.83 (domestic box office/biggest weekend) |
| Domestic Share: | 74.5% (domestic box office/worldwide) |
| Production Budget: | $12,000,000 (worldwide box office is 0.8 times production budget) |
| Theater counts: | 3,003 opening theaters/3,003 max. theaters, 2.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $7,112,744 |
Movie Details
| Domestic Releases: | August 30th, 2024 (Wide) by Sony Pictures |
| International Releases: | August 28th, 2024 (Wide), released as L’I.A. du mal (France)
August 29th, 2024 (Wide) (Australia) August 29th, 2024 (Wide) (Germany) August 29th, 2024 (Wide) (Brazil) August 29th, 2024 (Wide) (Czech Republic) |
| Video Release: | September 17th, 2024 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sexual material, some strong violence, some strong language, and thematic material. (Rating bulletin 2843 (cert #55071), 7/17/2024) |
| Running Time: | 84 minutes |
| Filming location (city or town): | Los Angeles, CA |
| Filming location (country): | United States |
| Filming location (state or county): | California, United States |
| Plot point: | Artificial Intelligence |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | Depth of Field, Columbia Pictures, Blumhouse, Sony Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 30, 2024 | 9 | $3,665,664 | 3,003 | $1,221 | $3,665,664 | 1 | |
| Sep 6, 2024 | - | $1,002,259 | -73% | 3,003 | $334 | $6,200,002 | 2 |
| Sep 13, 2024 | - | $100,487 | -90% | 406 | $248 | $6,683,375 | 3 |
| Sep 20, 2024 | - | $11,209 | -89% | 37 | $303 | $6,724,102 | 4 |
| Sep 27, 2024 | - | $492 | -96% | 8 | $62 | $6,726,179 | 5 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 29, 2024 | P | $400,000 | 2,583 | $155 | $400,000 | |||
| Aug 30, 2024 | 7 | $1,309,482 | 3,003 | $436 | $1,309,482 | 1 | ||
| Aug 31, 2024 | 9 | $1,225,529 | -6% | 3,003 | $408 | $2,535,011 | 2 | |
| Sep 1, 2024 | 10 | $1,130,653 | -8% | 3,003 | $377 | $3,665,664 | 3 | |
| Sep 2, 2024 | 11 | $804,413 | -29% | 3,003 | $268 | $4,470,077 | 4 | |
| Sep 3, 2024 | 8 | $380,046 | -53% | 3,003 | $127 | $4,850,123 | 5 | |
| Sep 4, 2024 | - | $209,355 | -45% | 3,003 | $70 | $5,059,478 | 6 | |
| Sep 5, 2024 | - | $138,265 | -34% | 3,003 | $46 | $5,197,743 | 7 | |
| Sep 6, 2024 | - | $271,491 | +96% | -79% | 3,003 | $90 | $5,469,234 | 8 |
| Sep 7, 2024 | - | $465,364 | +71% | -62% | 3,003 | $155 | $5,934,598 | 9 |
| Sep 8, 2024 | - | $265,404 | -43% | -77% | 3,003 | $88 | $6,200,002 | 10 |
| Sep 9, 2024 | - | $95,128 | -64% | -88% | 3,003 | $32 | $6,295,130 | 11 |
| Sep 10, 2024 | 11 | $138,148 | +45% | -64% | 3,003 | $46 | $6,433,278 | 12 |
| Sep 11, 2024 | 11 | $107,183 | -22% | -49% | 3,003 | $36 | $6,540,461 | 13 |
| Sep 12, 2024 | - | $42,427 | -60% | -69% | 3,003 | $14 | $6,582,888 | 14 |
| Sep 13, 2024 | - | $33,027 | -22% | -88% | 406 | $81 | $6,615,915 | 15 |
| Sep 14, 2024 | - | $47,876 | +45% | -90% | 406 | $118 | $6,663,791 | 16 |
| Sep 15, 2024 | - | $19,584 | -59% | -93% | 406 | $48 | $6,683,375 | 17 |
| Sep 16, 2024 | - | $7,017 | -64% | -93% | 406 | $17 | $6,690,392 | 18 |
| Sep 17, 2024 | - | $10,989 | +57% | -92% | 406 | $27 | $6,701,381 | 19 |
| Sep 18, 2024 | - | $7,042 | -36% | -93% | 406 | $17 | $6,708,423 | 20 |
| Sep 19, 2024 | - | $4,470 | -37% | -89% | 406 | $11 | $6,712,893 | 21 |
| Sep 20, 2024 | - | $3,616 | -19% | -89% | 37 | $98 | $6,716,509 | 22 |
| Sep 21, 2024 | - | $6,257 | +73% | -87% | 37 | $169 | $6,722,766 | 23 |
| Sep 22, 2024 | - | $1,336 | -79% | -93% | 37 | $36 | $6,724,102 | 24 |
| Sep 23, 2024 | - | $269 | -80% | -96% | 37 | $7 | $6,724,371 | 25 |
| Sep 24, 2024 | - | $552 | +105% | -95% | 37 | $15 | $6,724,923 | 26 |
| Sep 25, 2024 | - | $256 | -54% | -96% | 37 | $7 | $6,725,179 | 27 |
| Sep 26, 2024 | - | $508 | +98% | -89% | 37 | $14 | $6,725,687 | 28 |
| Sep 27, 2024 | - | $103 | -80% | -97% | 8 | $13 | $6,725,790 | 29 |
| Sep 28, 2024 | - | $250 | +143% | -96% | 8 | $31 | $6,726,040 | 30 |
| Sep 29, 2024 | - | $139 | -44% | -90% | 8 | $17 | $6,726,179 | 31 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 30, 2024 | 9 | $5,197,743 | 3,003 | $1,731 | $5,197,743 | 1 | |
| Sep 6, 2024 | - | $1,385,145 | -73% | 3,003 | $461 | $6,582,888 | 2 |
| Sep 13, 2024 | 23 | $130,005 | -91% | 406 | $320 | $6,712,893 | 3 |
| Sep 20, 2024 | 44 | $12,794 | -90% | 37 | $346 | $6,725,687 | 4 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.