AIR (2023)
.jpg)
| Theatrical Performance | ||
| Domestic Box Office | $52,460,106 | Details |
| International Box Office | $37,600,000 | |
| Worldwide Box Office | $90,060,106 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $233,590 | |
| Blu-ray Sales (estimated) | $533,920 | |
| Total | $767,510 | |
| Further financial details... | ||
Synopsis
The unbelievable, game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division revolutionized the world of sports and contemporary culture with the Air Jordan brand. This story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.
Metrics
| Opening Weekend: | $14,456,279 (27.6% of total gross) |
| Legs: | 3.63 (domestic box office/biggest weekend) |
| Domestic Share: | 58.3% (domestic box office/worldwide) |
| Production Budget: | $90,000,000 (worldwide box office is 1.0 times production budget) |
| Theater counts: | 3,507 opening theaters/3,507 max. theaters, 4.5 weeks average run per theater |
| Infl. Adj. Dom. BO | $57,351,262 |
Movie Details
| Domestic Releases: | April 5th, 2023 (Wide) by Amazon Studios |
| International Releases: | March 5th, 2023 (Limited) (Finland)
April 5th, 2023 (Wide) (United Kingdom) April 5th, 2023 (Wide) (Spain) April 5th, 2023 (Wide) (Australia) April 5th, 2023 (Wide) (Taiwan) |
| Video Release: | May 12th, 2023 by Prime Video |
| MPA Rating: | R for language throughout. (Rating bulletin 2756 (cert #54110), 11/2/2022) |
| Running Time: | 112 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Plot point: | Basketball, Biography, Fashion |
| Subgenre: | Biographical Drama |
| Time period setting: | 1980s |
| Source: | Based on Real Life Events |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Dramatization |
| Production/Financing Companies: | Amazon Studios, Skydance Sports, Mandalay Pictures, Skydance Productions |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 7, 2023 | 3 | $14,456,279 | 3,507 | $4,122 | $20,204,133 | 1 | |
| Apr 14, 2023 | 5 | $7,846,808 | -46% | 3,507 | $2,237 | $33,409,758 | 2 |
| Apr 21, 2023 | 6 | $5,448,483 | -31% | 2,823 | $1,930 | $41,666,911 | 3 |
| Apr 28, 2023 | 7 | $4,006,136 | -26% | 2,402 | $1,668 | $47,632,574 | 4 |
| May 5, 2023 | 8 | $1,390,287 | -65% | 1,632 | $852 | $50,241,028 | 5 |
| May 12, 2023 | 9 | $884,498 | -36% | 1,210 | $731 | $51,718,789 | 6 |
| May 19, 2023 | - | $275,322 | -69% | 502 | $548 | $52,276,962 | 7 |
| May 26, 2023 | - | $52,865 | -81% | 105 | $503 | $52,439,805 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 4, 2023 | P | $925,000 | 0 | $925,000 | ||||
| Apr 5, 2023 | 2 | $3,294,826 | 3,507 | $939 | $3,294,826 | 1 | ||
| Apr 6, 2023 | 2 | $2,453,028 | -26% | 3,507 | $699 | $5,747,854 | 2 | |
| Apr 7, 2023 | 2 | $5,020,264 | +105% | 3,507 | $1,431 | $10,768,118 | 3 | |
| Apr 8, 2023 | 3 | $5,863,267 | +17% | 3,507 | $1,672 | $16,631,385 | 4 | |
| Apr 9, 2023 | 3 | $3,572,748 | -39% | 3,507 | $1,019 | $20,204,133 | 5 | |
| Apr 10, 2023 | 4 | $1,500,277 | -58% | 3,507 | $428 | $21,704,410 | 6 | |
| Apr 11, 2023 | 2 | $1,664,620 | +11% | 3,507 | $475 | $23,369,030 | 7 | |
| Apr 12, 2023 | 2 | $1,174,178 | -29% | -64% | 3,507 | $335 | $24,543,208 | 8 |
| Apr 13, 2023 | 4 | $1,019,742 | -13% | -58% | 3,507 | $291 | $25,562,950 | 9 |
| Apr 14, 2023 | 4 | $2,150,197 | +111% | -57% | 3,507 | $613 | $27,713,147 | 10 |
| Apr 15, 2023 | 3 | $3,373,761 | +57% | -42% | 3,507 | $962 | $31,086,908 | 11 |
| Apr 16, 2023 | 3 | $2,322,850 | -31% | -35% | 3,507 | $662 | $33,409,758 | 12 |
| Apr 17, 2023 | 3 | $685,921 | -70% | -54% | 3,507 | $196 | $34,095,679 | 13 |
| Apr 18, 2023 | 2 | $872,346 | +27% | -48% | 3,507 | $249 | $34,968,025 | 14 |
| Apr 19, 2023 | 3 | $642,874 | -26% | -45% | 3,507 | $183 | $35,610,899 | 15 |
| Apr 20, 2023 | 3 | $607,529 | -5% | -40% | 3,507 | $173 | $36,218,428 | 16 |
| Apr 21, 2023 | 5 | $1,467,917 | +142% | -32% | 2,823 | $520 | $37,686,345 | 17 |
| Apr 22, 2023 | 5 | $2,399,301 | +63% | -29% | 2,823 | $850 | $40,085,646 | 18 |
| Apr 23, 2023 | 6 | $1,581,265 | -34% | -32% | 2,823 | $560 | $41,666,911 | 19 |
| Apr 24, 2023 | 6 | $411,089 | -74% | -40% | 2,823 | $146 | $42,078,000 | 20 |
| Apr 25, 2023 | 5 | $619,425 | +51% | -29% | 2,823 | $219 | $42,697,425 | 21 |
| Apr 26, 2023 | 5 | $433,192 | -30% | -33% | 2,823 | $153 | $43,130,617 | 22 |
| Apr 27, 2023 | 5 | $395,821 | -9% | -35% | 2,823 | $140 | $43,626,438 | 23 |
| Apr 28, 2023 | 10 | $1,010,063 | +155% | -31% | 2,402 | $421 | $44,636,501 | 24 |
| Apr 29, 2023 | 6 | $1,814,621 | +80% | -24% | 2,402 | $755 | $46,451,122 | 25 |
| Apr 30, 2023 | 7 | $1,181,452 | -35% | -25% | 2,402 | $492 | $47,632,574 | 26 |
| May 1, 2023 | - | $298,346 | -75% | -27% | 2,402 | $124 | $47,930,920 | 27 |
| May 2, 2023 | 8 | $398,874 | +34% | -36% | 2,402 | $166 | $48,329,794 | 28 |
| May 3, 2023 | 7 | $311,086 | -22% | -28% | 2,402 | $130 | $48,640,880 | 29 |
| May 4, 2023 | 6 | $209,861 | -33% | -47% | 2,402 | $87 | $48,850,741 | 30 |
| May 5, 2023 | 7 | $387,813 | +85% | -62% | 1,632 | $238 | $49,238,554 | 31 |
| May 6, 2023 | 8 | $617,528 | +59% | -66% | 1,632 | $378 | $49,856,082 | 32 |
| May 7, 2023 | 8 | $384,946 | -38% | -67% | 1,632 | $236 | $50,241,028 | 33 |
| May 8, 2023 | 8 | $137,847 | -64% | -54% | 1,632 | $84 | $50,378,875 | 34 |
| May 9, 2023 | 9 | $180,406 | +31% | -55% | 1,632 | $111 | $50,559,281 | 35 |
| May 10, 2023 | 7 | $144,284 | -20% | -54% | 1,632 | $88 | $50,703,565 | 36 |
| May 11, 2023 | 7 | $130,726 | -9% | -38% | 1,632 | $80 | $50,834,291 | 37 |
| May 12, 2023 | 9 | $223,622 | +71% | -42% | 1,210 | $185 | $51,057,913 | 38 |
| May 13, 2023 | 9 | $344,857 | +54% | -44% | 1,210 | $285 | $51,402,770 | 39 |
| May 14, 2023 | 9 | $316,019 | -8% | -18% | 1,210 | $261 | $51,718,789 | 40 |
| May 15, 2023 | 9 | $74,338 | -76% | -46% | 1,210 | $61 | $51,793,127 | 41 |
| May 16, 2023 | 13 | $79,122 | +6% | -56% | 1,210 | $65 | $51,872,249 | 42 |
| May 17, 2023 | 10 | $69,628 | -12% | -52% | 1,210 | $58 | $51,941,877 | 43 |
| May 18, 2023 | 9 | $59,763 | -14% | -54% | 1,210 | $49 | $52,001,640 | 44 |
| May 19, 2023 | - | $83,659 | +40% | -63% | 502 | $167 | $52,085,299 | 45 |
| May 20, 2023 | - | $125,528 | +50% | -64% | 502 | $250 | $52,210,827 | 46 |
| May 21, 2023 | - | $66,135 | -47% | -79% | 502 | $132 | $52,276,962 | 47 |
| May 22, 2023 | - | $30,581 | -54% | -59% | 502 | $61 | $52,307,543 | 48 |
| May 23, 2023 | - | $31,258 | +2% | -60% | 502 | $62 | $52,338,801 | 49 |
| May 24, 2023 | - | $31,618 | +1% | -55% | 502 | $63 | $52,370,419 | 50 |
| May 25, 2023 | - | $16,521 | -48% | -72% | 502 | $33 | $52,386,940 | 51 |
| May 26, 2023 | - | $12,861 | -22% | -85% | 105 | $122 | $52,399,801 | 52 |
| May 27, 2023 | - | $20,147 | +57% | -84% | 105 | $192 | $52,419,948 | 53 |
| May 28, 2023 | - | $19,857 | -1% | -70% | 105 | $189 | $52,439,805 | 54 |
| May 29, 2023 | - | $8,283 | -58% | -73% | 105 | $79 | $52,448,088 | 55 |
| May 30, 2023 | - | $5,053 | -39% | -84% | 105 | $48 | $52,453,141 | 56 |
| May 31, 2023 | - | $3,981 | -21% | -87% | 105 | $38 | $52,457,122 | 57 |
| Jun 1, 2023 | - | $2,984 | -25% | -82% | 105 | $28 | $52,460,106 | 58 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 31, 2023 | 8 | $5,747,854 | 3,507 | $1,639 | $5,747,854 | 1 | |
| Apr 7, 2023 | 2 | $19,815,096 | +245% | 3,507 | $5,650 | $25,562,950 | 2 |
| Apr 14, 2023 | 4 | $10,655,478 | -46% | 3,507 | $3,038 | $36,218,428 | 3 |
| Apr 21, 2023 | 5 | $7,408,010 | -30% | 2,823 | $2,624 | $43,626,438 | 4 |
| Apr 28, 2023 | 7 | $5,224,303 | -29% | 2,402 | $2,175 | $48,850,741 | 5 |
| May 5, 2023 | 8 | $1,983,550 | -62% | 1,632 | $1,215 | $50,834,291 | 6 |
| May 12, 2023 | 9 | $1,167,349 | -41% | 1,210 | $965 | $52,001,640 | 7 |
| May 19, 2023 | 14 | $385,300 | -67% | 502 | $768 | $52,386,940 | 8 |
| May 26, 2023 | 19 | $73,166 | -81% | 105 | $697 | $52,460,106 | 9 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
The unbelievable, game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division revolutionized the world of sports and contemporary culture with the Air Jordan brand. This story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time.
Metrics
| Opening Weekend: | $14,456,279 (27.6% of total gross) |
| Legs: | 3.63 (domestic box office/biggest weekend) |
| Domestic Share: | 58.3% (domestic box office/worldwide) |
| Production Budget: | $90,000,000 (worldwide box office is 1.0 times production budget) |
| Theater counts: | 3,507 opening theaters/3,507 max. theaters, 4.5 weeks average run per theater |
| Infl. Adj. Dom. BO | $57,351,262 |
Movie Details
| Domestic Releases: | April 5th, 2023 (Wide) by Amazon Studios |
| International Releases: | March 5th, 2023 (Limited) (Finland)
April 5th, 2023 (Wide) (United Kingdom) April 5th, 2023 (Wide) (Spain) April 5th, 2023 (Wide) (Australia) April 5th, 2023 (Wide) (Taiwan) |
| Video Release: | May 12th, 2023 by Prime Video |
| MPA Rating: | R for language throughout. (Rating bulletin 2756 (cert #54110), 11/2/2022) |
| Running Time: | 112 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Plot point: | Basketball, Biography, Fashion |
| Subgenre: | Biographical Drama |
| Time period setting: | 1980s |
| Source: | Based on Real Life Events |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Dramatization |
| Production/Financing Companies: | Amazon Studios, Skydance Sports, Mandalay Pictures, Skydance Productions |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 7, 2023 | 3 | $14,456,279 | 3,507 | $4,122 | $20,204,133 | 1 | |
| Apr 14, 2023 | 5 | $7,846,808 | -46% | 3,507 | $2,237 | $33,409,758 | 2 |
| Apr 21, 2023 | 6 | $5,448,483 | -31% | 2,823 | $1,930 | $41,666,911 | 3 |
| Apr 28, 2023 | 7 | $4,006,136 | -26% | 2,402 | $1,668 | $47,632,574 | 4 |
| May 5, 2023 | 8 | $1,390,287 | -65% | 1,632 | $852 | $50,241,028 | 5 |
| May 12, 2023 | 9 | $884,498 | -36% | 1,210 | $731 | $51,718,789 | 6 |
| May 19, 2023 | - | $275,322 | -69% | 502 | $548 | $52,276,962 | 7 |
| May 26, 2023 | - | $52,865 | -81% | 105 | $503 | $52,439,805 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 4, 2023 | P | $925,000 | 0 | $925,000 | ||||
| Apr 5, 2023 | 2 | $3,294,826 | 3,507 | $939 | $3,294,826 | 1 | ||
| Apr 6, 2023 | 2 | $2,453,028 | -26% | 3,507 | $699 | $5,747,854 | 2 | |
| Apr 7, 2023 | 2 | $5,020,264 | +105% | 3,507 | $1,431 | $10,768,118 | 3 | |
| Apr 8, 2023 | 3 | $5,863,267 | +17% | 3,507 | $1,672 | $16,631,385 | 4 | |
| Apr 9, 2023 | 3 | $3,572,748 | -39% | 3,507 | $1,019 | $20,204,133 | 5 | |
| Apr 10, 2023 | 4 | $1,500,277 | -58% | 3,507 | $428 | $21,704,410 | 6 | |
| Apr 11, 2023 | 2 | $1,664,620 | +11% | 3,507 | $475 | $23,369,030 | 7 | |
| Apr 12, 2023 | 2 | $1,174,178 | -29% | -64% | 3,507 | $335 | $24,543,208 | 8 |
| Apr 13, 2023 | 4 | $1,019,742 | -13% | -58% | 3,507 | $291 | $25,562,950 | 9 |
| Apr 14, 2023 | 4 | $2,150,197 | +111% | -57% | 3,507 | $613 | $27,713,147 | 10 |
| Apr 15, 2023 | 3 | $3,373,761 | +57% | -42% | 3,507 | $962 | $31,086,908 | 11 |
| Apr 16, 2023 | 3 | $2,322,850 | -31% | -35% | 3,507 | $662 | $33,409,758 | 12 |
| Apr 17, 2023 | 3 | $685,921 | -70% | -54% | 3,507 | $196 | $34,095,679 | 13 |
| Apr 18, 2023 | 2 | $872,346 | +27% | -48% | 3,507 | $249 | $34,968,025 | 14 |
| Apr 19, 2023 | 3 | $642,874 | -26% | -45% | 3,507 | $183 | $35,610,899 | 15 |
| Apr 20, 2023 | 3 | $607,529 | -5% | -40% | 3,507 | $173 | $36,218,428 | 16 |
| Apr 21, 2023 | 5 | $1,467,917 | +142% | -32% | 2,823 | $520 | $37,686,345 | 17 |
| Apr 22, 2023 | 5 | $2,399,301 | +63% | -29% | 2,823 | $850 | $40,085,646 | 18 |
| Apr 23, 2023 | 6 | $1,581,265 | -34% | -32% | 2,823 | $560 | $41,666,911 | 19 |
| Apr 24, 2023 | 6 | $411,089 | -74% | -40% | 2,823 | $146 | $42,078,000 | 20 |
| Apr 25, 2023 | 5 | $619,425 | +51% | -29% | 2,823 | $219 | $42,697,425 | 21 |
| Apr 26, 2023 | 5 | $433,192 | -30% | -33% | 2,823 | $153 | $43,130,617 | 22 |
| Apr 27, 2023 | 5 | $395,821 | -9% | -35% | 2,823 | $140 | $43,626,438 | 23 |
| Apr 28, 2023 | 10 | $1,010,063 | +155% | -31% | 2,402 | $421 | $44,636,501 | 24 |
| Apr 29, 2023 | 6 | $1,814,621 | +80% | -24% | 2,402 | $755 | $46,451,122 | 25 |
| Apr 30, 2023 | 7 | $1,181,452 | -35% | -25% | 2,402 | $492 | $47,632,574 | 26 |
| May 1, 2023 | - | $298,346 | -75% | -27% | 2,402 | $124 | $47,930,920 | 27 |
| May 2, 2023 | 8 | $398,874 | +34% | -36% | 2,402 | $166 | $48,329,794 | 28 |
| May 3, 2023 | 7 | $311,086 | -22% | -28% | 2,402 | $130 | $48,640,880 | 29 |
| May 4, 2023 | 6 | $209,861 | -33% | -47% | 2,402 | $87 | $48,850,741 | 30 |
| May 5, 2023 | 7 | $387,813 | +85% | -62% | 1,632 | $238 | $49,238,554 | 31 |
| May 6, 2023 | 8 | $617,528 | +59% | -66% | 1,632 | $378 | $49,856,082 | 32 |
| May 7, 2023 | 8 | $384,946 | -38% | -67% | 1,632 | $236 | $50,241,028 | 33 |
| May 8, 2023 | 8 | $137,847 | -64% | -54% | 1,632 | $84 | $50,378,875 | 34 |
| May 9, 2023 | 9 | $180,406 | +31% | -55% | 1,632 | $111 | $50,559,281 | 35 |
| May 10, 2023 | 7 | $144,284 | -20% | -54% | 1,632 | $88 | $50,703,565 | 36 |
| May 11, 2023 | 7 | $130,726 | -9% | -38% | 1,632 | $80 | $50,834,291 | 37 |
| May 12, 2023 | 9 | $223,622 | +71% | -42% | 1,210 | $185 | $51,057,913 | 38 |
| May 13, 2023 | 9 | $344,857 | +54% | -44% | 1,210 | $285 | $51,402,770 | 39 |
| May 14, 2023 | 9 | $316,019 | -8% | -18% | 1,210 | $261 | $51,718,789 | 40 |
| May 15, 2023 | 9 | $74,338 | -76% | -46% | 1,210 | $61 | $51,793,127 | 41 |
| May 16, 2023 | 13 | $79,122 | +6% | -56% | 1,210 | $65 | $51,872,249 | 42 |
| May 17, 2023 | 10 | $69,628 | -12% | -52% | 1,210 | $58 | $51,941,877 | 43 |
| May 18, 2023 | 9 | $59,763 | -14% | -54% | 1,210 | $49 | $52,001,640 | 44 |
| May 19, 2023 | - | $83,659 | +40% | -63% | 502 | $167 | $52,085,299 | 45 |
| May 20, 2023 | - | $125,528 | +50% | -64% | 502 | $250 | $52,210,827 | 46 |
| May 21, 2023 | - | $66,135 | -47% | -79% | 502 | $132 | $52,276,962 | 47 |
| May 22, 2023 | - | $30,581 | -54% | -59% | 502 | $61 | $52,307,543 | 48 |
| May 23, 2023 | - | $31,258 | +2% | -60% | 502 | $62 | $52,338,801 | 49 |
| May 24, 2023 | - | $31,618 | +1% | -55% | 502 | $63 | $52,370,419 | 50 |
| May 25, 2023 | - | $16,521 | -48% | -72% | 502 | $33 | $52,386,940 | 51 |
| May 26, 2023 | - | $12,861 | -22% | -85% | 105 | $122 | $52,399,801 | 52 |
| May 27, 2023 | - | $20,147 | +57% | -84% | 105 | $192 | $52,419,948 | 53 |
| May 28, 2023 | - | $19,857 | -1% | -70% | 105 | $189 | $52,439,805 | 54 |
| May 29, 2023 | - | $8,283 | -58% | -73% | 105 | $79 | $52,448,088 | 55 |
| May 30, 2023 | - | $5,053 | -39% | -84% | 105 | $48 | $52,453,141 | 56 |
| May 31, 2023 | - | $3,981 | -21% | -87% | 105 | $38 | $52,457,122 | 57 |
| Jun 1, 2023 | - | $2,984 | -25% | -82% | 105 | $28 | $52,460,106 | 58 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 31, 2023 | 8 | $5,747,854 | 3,507 | $1,639 | $5,747,854 | 1 | |
| Apr 7, 2023 | 2 | $19,815,096 | +245% | 3,507 | $5,650 | $25,562,950 | 2 |
| Apr 14, 2023 | 4 | $10,655,478 | -46% | 3,507 | $3,038 | $36,218,428 | 3 |
| Apr 21, 2023 | 5 | $7,408,010 | -30% | 2,823 | $2,624 | $43,626,438 | 4 |
| Apr 28, 2023 | 7 | $5,224,303 | -29% | 2,402 | $2,175 | $48,850,741 | 5 |
| May 5, 2023 | 8 | $1,983,550 | -62% | 1,632 | $1,215 | $50,834,291 | 6 |
| May 12, 2023 | 9 | $1,167,349 | -41% | 1,210 | $965 | $52,001,640 | 7 |
| May 19, 2023 | 14 | $385,300 | -67% | 502 | $768 | $52,386,940 | 8 |
| May 26, 2023 | 19 | $73,166 | -81% | 105 | $697 | $52,460,106 | 9 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.