The American (2010)

The American poster
Theatrical Performance
Domestic Box Office $35,606,376Details
International Box Office $32,344,347Details
Worldwide Box Office $67,950,723
Home Market Performance
Est. Domestic DVD Sales $7,899,102 Details
Est. Domestic Blu-ray Sales $2,812,497 Details
Total Est. Domestic Video Sales $10,711,599
Further financial details...

Synopsis

Alone among assassins, Jack is a master craftsman. When a job in Sweden ends more harshly than expected for this American abroad, he vows to his contact Larry that his next assignment will be his last. Jack reports to the Italian countryside, where he holes up in a small town and relishes being away from death for a spell. The assignment, as specified by a Belgian woman, Mathilde, is in the offing as a weapon is constructed. Surprising himself, Jack seeks out the friendship of local priest Father Benedetto and pursues romance with local woman Clara. But by stepping out of the shadows, Jack may be tempting fate.

Metrics

Opening Weekend:$13,177,790 (37.0% of total gross)
Legs:2.70 (domestic box office/biggest weekend)
Domestic Share:52.4% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:2,823 opening theaters/2,833 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $48,648,501

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: September 1st, 2010 (Wide) by Focus Features
Video Release: December 28th, 2010 by Universal Home Entertainment
MPAA Rating: R for violence, sexual content and nudity.
(Rating bulletin 2131, 7/28/2010)
Running Time: 103 minutes
Comparisons: vs. Nerve
Create your own comparison chart…
Keywords: Hitmen, One Last Job, Romance, Hitman Falling In Love with their Target, Crime Thriller, Set in Italy
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Greenlit Productions, This is That, Smokehouse Pictures
Production Countries: United States
Languages: English, Italian

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 19 $13,177,790 Sep 3, 2010 5
Labor Day (All Movies, 3-Day, Inflation Adjusted) 57 $18,873,136 Sep 3, 2010 5
Labor Day (All Movies, 4-Day, Fri-Mon) 16 $16,662,333 Sep 3, 2010 5
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 29 $23,863,668 Sep 3, 2010 5
Labor Day (Opening, 3-Day) 9 $13,177,790 Sep 3, 2010 5
Labor Day (Opening, 3-Day, Inflation Adjusted) 14 $18,873,136 Sep 3, 2010 5
Labor Day (Opening, 4-Day, Fri-Mon) 8 $16,662,333 Sep 3, 2010 5
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 10 $23,863,668 Sep 3, 2010 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 1 $13,177,790   2,823 $4,668   $16,321,575 1
Sep 10, 2010 3 $5,674,240 -57% 2,833 $2,003   $28,111,358 2
Sep 17, 2010 7 $2,672,521 -53% 2,457 $1,088   $32,772,475 3
Sep 24, 2010 12 $896,382 -66% 1,315 $682   $34,607,381 4
Oct 1, 2010 29 $210,428 -77% 374 $563   $35,202,471 5
Oct 8, 2010 39 $85,672 -59% 174 $492   $35,375,768 6
Oct 15, 2010 43 $71,959 -16% 144 $500   $35,491,872 7
Oct 22, 2010 48 $32,031 -55% 76 $421   $35,562,113 8
Oct 29, 2010 53 $19,511 -39% 42 $465   $35,596,227 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 1, 2010 1 $1,674,363     2,721 $615   $1,674,363 1
Sep 2, 2010 1 $1,469,422 -12%   2,721 $540   $3,143,785 2
Sep 3, 2010 2 $3,844,126 +162%   2,823 $1,362   $6,987,911 3
Sep 4, 2010 1 $4,841,737 +26%   2,823 $1,715   $11,829,648 4
Sep 5, 2010 1 $4,491,927 -7%   2,823 $1,591   $16,321,575 5
Sep 6, 2010 1 $3,484,543 -22%   2,823 $1,234   $19,806,118 6
Sep 7, 2010 1 $1,073,258 -69%   2,823 $380   $20,879,376 7
Sep 8, 2010 1 $834,188 -22% -50% 2,823 $295   $21,713,564 8
Sep 9, 2010 1 $723,554 -13% -51% 2,823 $256   $22,437,118 9
Sep 10, 2010 3 $1,780,355 +146% -54% 2,833 $628   $24,217,473 10
Sep 11, 2010 3 $2,517,676 +41% -48% 2,833 $889   $26,735,149 11
Sep 12, 2010 2 $1,376,209 -45% -69% 2,833 $486   $28,111,358 12
Sep 13, 2010 2 $436,040 -68% -87% 2,833 $154   $28,547,398 13
Sep 14, 2010 2 $599,509 +37% -44% 2,833 $212   $29,146,907 14
Sep 15, 2010 2 $465,198 -22% -44% 2,833 $164   $29,612,105 15
Sep 16, 2010 2 $487,849 +5% -33% 2,833 $172   $30,099,954 16
Sep 17, 2010 7 $833,999 +71% -53% 2,457 $339   $30,933,953 17
Sep 18, 2010 7 $1,205,881 +45% -52% 2,457 $491   $32,139,834 18
Sep 19, 2010 7 $632,641 -48% -54% 2,457 $257   $32,772,475 19
Sep 20, 2010 7 $207,630 -67% -52% 2,457 $85   $32,980,105 20
Sep 21, 2010 6 $272,481 +31% -55% 2,457 $111   $33,252,586 21
Sep 22, 2010 6 $229,612 -16% -51% 2,457 $93   $33,482,198 22
Sep 23, 2010 6 $228,801 n/c -53% 2,457 $93   $33,710,999 23
Sep 24, 2010 12 $271,683 +19% -67% 1,315 $207   $33,982,682 24
Sep 25, 2010 12 $405,114 +49% -66% 1,315 $308   $34,387,796 25
Sep 26, 2010 12 $219,585 -46% -65% 1,315 $167   $34,607,381 26
Sep 27, 2010 11 $92,062 -58% -56% 1,315 $70   $34,699,443 27
Sep 28, 2010 11 $108,667 +18% -60% 1,315 $83   $34,808,110 28
Sep 29, 2010 11 $92,891 -15% -60% 1,315 $71   $34,901,001 29
Sep 30, 2010 13 $91,042 -2% -60% 1,315 $69   $34,992,043 30
Oct 1, 2010 - $64,929 -29% -76% 374 $174   $35,056,972 31
Oct 2, 2010 - $96,261 +48% -76% 374 $257   $35,153,233 32
Oct 3, 2010 - $49,238 -49% -78% 374 $132   $35,202,471 33
Oct 4, 2010 - $19,914 -60% -78% 374 $53   $35,222,385 34
Oct 5, 2010 - $25,463 +28% -77% 374 $68   $35,247,848 35
Oct 6, 2010 - $21,395 -16% -77% 374 $57   $35,269,243 36
Oct 7, 2010 - $20,853 -3% -77% 374 $56   $35,290,096 37
Oct 8, 2010 - $25,076 +20% -61% 174 $144   $35,315,172 38
Oct 9, 2010 - $37,407 +49% -61% 174 $215   $35,352,579 39
Oct 10, 2010 - $23,189 -38% -53% 174 $133   $35,375,768 40
Oct 11, 2010 - $12,827 -45% -36% 174 $74   $35,388,595 41
Oct 12, 2010 - $10,568 -18% -58% 174 $61   $35,399,163 42
Oct 13, 2010 - $9,905 -6% -54% 174 $57   $35,409,068 43
Oct 14, 2010 - $10,845 +9% -48% 174 $62   $35,419,913 44
Oct 15, 2010 - $22,343 +106% -11% 144 $155   $35,442,256 45
Oct 16, 2010 - $31,762 +42% -15% 144 $221   $35,474,018 46
Oct 17, 2010 - $17,854 -44% -23% 144 $124   $35,491,872 47
Oct 18, 2010 - $7,720 -57% -40% 144 $54   $35,499,592 48
Oct 19, 2010 - $10,116 +31% -4% 144 $70   $35,509,708 49
Oct 20, 2010 - $10,318 +2% +4% 144 $72   $35,520,026 50
Oct 21, 2010 - $10,056 -3% -7% 144 $70   $35,530,082 51
Oct 22, 2010 - $9,974 -1% -55% 76 $131   $35,540,056 52
Oct 23, 2010 - $13,498 +35% -58% 76 $178   $35,553,554 53
Oct 24, 2010 - $8,559 -37% -52% 76 $113   $35,562,113 54
Oct 25, 2010 - $3,057 -64% -60% 76 $40   $35,565,170 55
Oct 26, 2010 - $4,108 +34% -59% 76 $54   $35,569,278 56
Oct 27, 2010 - $3,928 -4% -62% 76 $52   $35,573,206 57
Oct 28, 2010 - $3,510 -11% -65% 76 $46   $35,576,716 58
Oct 29, 2010 - $6,370 +81% -36% 42 $152   $35,583,086 59
Oct 30, 2010 - $8,505 +34% -37% 42 $203   $35,591,591 60
Oct 31, 2010 - $4,636 -45% -46% 42 $110   $35,596,227 61
Nov 1, 2010 - $1,754 -62% -43% 42 $42   $35,597,981 62
Nov 2, 2010 - $2,630 +50% -36% 42 $63   $35,600,611 63
Nov 3, 2010 - $2,426 -8% -38% 42 $58   $35,603,037 64
Nov 4, 2010 - $3,339 +38% -5% 42 $80   $35,606,376 65

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 20 $1,469,422   2,721 $540   $3,143,785 1
Sep 3, 2010 1 $19,293,333 +1,213% 2,823 $6,834   $22,437,118 2
Sep 10, 2010 2 $7,662,836 -60% 2,833 $2,705   $30,099,954 3
Sep 17, 2010 7 $3,611,045 -53% 2,457 $1,470   $33,710,999 4
Sep 24, 2010 12 $1,281,044 -65% 1,315 $974   $34,992,043 5
Oct 1, 2010 26 $298,053 -77% 374 $797   $35,290,096 6
Oct 8, 2010 40 $129,817 -56% 174 $746   $35,419,913 7
Oct 15, 2010 42 $110,169 -15% 144 $765   $35,530,082 8
Oct 22, 2010 48 $46,634 -58% 76 $614   $35,576,716 9
Oct 29, 2010 55 $29,660 -36% 42 $706   $35,606,376 10

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 2, 201115172,528 172,528$2,586,195$2,586,1951
Jan 9, 20111794,629-45% 267,157$1,418,489$4,004,6842
Jan 16, 20112441,062-57% 308,219$691,895$4,696,5793

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 2, 20111737,173 37,173$1,005,522$1,005,5221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

George Clooney    Jack/Edward

Supporting Cast

Violante Placido    Clara
Thekla Reuten    Mathilde
Paolo Bonacelli    Father Benedetto
Johan Leysen    Pavel
Irina Bjorklund    Ingrid
Lars Hjelm    Hunter
Björn Granath    Hunter
Giorgio Gobbi    Man on Vespa
Silvana Bosi    Old Chinese Vendor
Guido Palliggiano    Waiter (Market)
Samuli Vauramo    Young Swedish Man
Antonio Rampino    Postmaster
Filippo Timi    Fabio
Ilaria Cramerotti    Hooker
Angelica Novak    Hooker
Isabelle Adriani    Hooker
Raffaele Serao    Barman (Town Square Bar)
Anna Foglietta    Anna
Sandro Dori    Waiter (Locanda Grapelli)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Anton Corbijn    Director
Rowan Joffe    Screenwriter
Martin Booth    Story Creator
Anne Carey    Producer
Jill Green    Producer
Ann Wingate    Producer
Grant Heslov    Producer
George Clooney    Producer
Enzo Sisti    Executive Producer
Martin Ruhe    Director of Photography
Mark Digby    Production Designer
Andrew Hulme    Editor
Herbert Gronemeyer    Composer
Suttirat Anne Larlarb    Costume Designer
Beatrice Kruger    Casting Director
Miska Cheyko    Assistant Director
Erik Paoletti    Unit Production Manager
Vito Colazzo    Unit Production Manager
Susanne Tiger    Production Manager
Borge Hansson    Production Supervisor
Denis Schnegg    Supervising Art Director
Domenico Sica    Art Director
Mikael Varhelyi    Art Director
Michelle Day    Set Decorator
Daniela Zorzetto    Set Decorator
Chris Munro    Sound Mixer
Paul Munro    Sound Mixer
Andrew Stirk    Re-recording Mixer
Jamie Roden    Re-recording Mixer
Paul Davies    Supervising Sound Editor
Jack Gillies    Sound Effects Editor
Paul Davies    Sound Designer
Peter Shaw    Dialogue Editor
Peter Clarke    Music Editor
Manlio Rocchetti    Make up
Stefano Ceccarelli    Hairstylist
Franco Salamon    Stunt Coordinator
Giorgio Antonini    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Resident Finds Plenty of Homes

January 11th, 2011

Only two new releases charted this week, and only one of them could lay claim to top spot. That DVD was Resident Evil: Afterlife, which sold 576,000 units and generated $9.86 million in opening week sales. On the other hand, Despicable Me could also legitimately claim first place with $9.98 million in revenue from 565,000 units. So far that film has sold 5.73 million DVDs for $96.82 million in total sales. More...

DVD and Blu-ray Releases for December 28st, 2010

December 27th, 2010

It's the last week of the year and despite some choices for Boxing Week sales, there's not a lot interesting on this week's list of DVD and Blu-ray releases. There are barely more than a dozen releases, and some of those I wouldn't have mentioned had it been busier. As for Pick of the Week, there's only one contender, Archer: Season One. It's a very funny, and very demented show and even though I'm not 100% happy with the extras, it is definitely worth picking up. More...

Resident Evil is Good, Holdovers are Not

September 13th, 2010

Resident Evil: Afterlife nearly matched expectations during its opening weekend, but it was the only bright spot on the box office chart and overall the box office plummeted to just $82 million. That's 23% lower than last weekend and 11% lower than the same weekend last year. The only good news is 2010 is still up on 2009 by nearly 4% at $7.81 billion to $7.51 billion. 2010 could still blow its lead if the box office remains as weak as it was over the weekend, but that seems like a longshot. More...

Will Resident Evil be Good for the Box Office?

September 9th, 2010

The weekend after Labor Day long weekend is often the worst weekend at the box office for the entire year. This time around there is only one wide release, Resident Evil: Afterlife, which will have no trouble topping the chart. In fact, it will be the only film to reach $10 million over the weekend. Will it do well enough to help 2010 keep pace with last year when there were four wide releases? More...

New Releases were Hardly Working

September 7th, 2010

There was some good news and some bad news this weekend. On the one hand, none of the new releases were able to live up to expectations, which resulted in a 6% drop-off from last weekend to $106 million. On the other hand, that was over 7% more than the same weekend last year. Throw in Monday's numbers and Labor Day 2010 earned $133 million, 6% ahead of 2009. Year-to-date, 2010 extended its lead over 2009 to 4.2% at $7.71 billion to $7.37 billion. More...

Will New Releases Have to Work Hard to Succeed?

September 2nd, 2010

Labor Day long weekend is the official end of summer vacation, although the summer blockbuster season has been over for a couple weeks now. It is arguably the worst long weekend of the year to release a film, but there are three wide releases this week hoping to buck that trend. While none really have a chance at being anything more than a mid-level hit, all three have a shot at top spot, and all three might top last year's number one new release, All About Steve. Meanwhile, overall 2010 should match 2009 with plenty of room to spare. More...

American First

September 1st, 2010

It's the Labor Day long weekend and The American it getting a jump on the competition by opening tonight. There have been several Wednesday releases this summer, including a few by non-blockbuster films like Vampires Suck and Knight and Day. So how will this one compare? More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Alone among assassins, Jack is a master craftsman. When a job in Sweden ends more harshly than expected for this American abroad, he vows to his contact Larry that his next assignment will be his last. Jack reports to the Italian countryside, where he holes up in a small town and relishes being away from death for a spell. The assignment, as specified by a Belgian woman, Mathilde, is in the offing as a weapon is constructed. Surprising himself, Jack seeks out the friendship of local priest Father Benedetto and pursues romance with local woman Clara. But by stepping out of the shadows, Jack may be tempting fate.

Metrics

Opening Weekend:$13,177,790 (37.0% of total gross)
Legs:2.70 (domestic box office/biggest weekend)
Domestic Share:52.4% (domestic box office/worldwide)
Production Budget:$20,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:2,823 opening theaters/2,833 max. theaters, 3.6 weeks average run per theater
Infl. Adj. Dom. BO $48,648,501

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes

Movie Details

Domestic Releases: September 1st, 2010 (Wide) by Focus Features
Video Release: December 28th, 2010 by Universal Home Entertainment
MPAA Rating: R for violence, sexual content and nudity.
(Rating bulletin 2131, 7/28/2010)
Running Time: 103 minutes
Comparisons: vs. Nerve
Create your own comparison chart…
Keywords: Hitmen, One Last Job, Romance, Hitman Falling In Love with their Target, Crime Thriller, Set in Italy
Source:Original Screenplay
Genre:Thriller/Suspense
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Greenlit Productions, This is That, Smokehouse Pictures
Production Countries: United States
Languages: English, Italian

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day) 19 $13,177,790 Sep 3, 2010 5
Labor Day (All Movies, 3-Day, Inflation Adjusted) 57 $18,873,136 Sep 3, 2010 5
Labor Day (All Movies, 4-Day, Fri-Mon) 16 $16,662,333 Sep 3, 2010 5
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 29 $23,863,668 Sep 3, 2010 5
Labor Day (Opening, 3-Day) 9 $13,177,790 Sep 3, 2010 5
Labor Day (Opening, 3-Day, Inflation Adjusted) 14 $18,873,136 Sep 3, 2010 5
Labor Day (Opening, 4-Day, Fri-Mon) 8 $16,662,333 Sep 3, 2010 5
Labor Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 10 $23,863,668 Sep 3, 2010 5

Leading Cast

George Clooney    Jack/Edward

Supporting Cast

Violante Placido    Clara
Thekla Reuten    Mathilde
Paolo Bonacelli    Father Benedetto
Johan Leysen    Pavel
Irina Bjorklund    Ingrid
Lars Hjelm    Hunter
Björn Granath    Hunter
Giorgio Gobbi    Man on Vespa
Silvana Bosi    Old Chinese Vendor
Guido Palliggiano    Waiter (Market)
Samuli Vauramo    Young Swedish Man
Antonio Rampino    Postmaster
Filippo Timi    Fabio
Ilaria Cramerotti    Hooker
Angelica Novak    Hooker
Isabelle Adriani    Hooker
Raffaele Serao    Barman (Town Square Bar)
Anna Foglietta    Anna
Sandro Dori    Waiter (Locanda Grapelli)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Anton Corbijn    Director
Rowan Joffe    Screenwriter
Martin Booth    Story Creator
Anne Carey    Producer
Jill Green    Producer
Ann Wingate    Producer
Grant Heslov    Producer
George Clooney    Producer
Enzo Sisti    Executive Producer
Martin Ruhe    Director of Photography
Mark Digby    Production Designer
Andrew Hulme    Editor
Herbert Gronemeyer    Composer
Suttirat Anne Larlarb    Costume Designer
Beatrice Kruger    Casting Director
Miska Cheyko    Assistant Director
Erik Paoletti    Unit Production Manager
Vito Colazzo    Unit Production Manager
Susanne Tiger    Production Manager
Borge Hansson    Production Supervisor
Denis Schnegg    Supervising Art Director
Domenico Sica    Art Director
Mikael Varhelyi    Art Director
Michelle Day    Set Decorator
Daniela Zorzetto    Set Decorator
Chris Munro    Sound Mixer
Paul Munro    Sound Mixer
Andrew Stirk    Re-recording Mixer
Jamie Roden    Re-recording Mixer
Paul Davies    Supervising Sound Editor
Jack Gillies    Sound Effects Editor
Paul Davies    Sound Designer
Peter Shaw    Dialogue Editor
Peter Clarke    Music Editor
Manlio Rocchetti    Make up
Stefano Ceccarelli    Hairstylist
Franco Salamon    Stunt Coordinator
Giorgio Antonini    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Resident Finds Plenty of Homes

January 11th, 2011

Only two new releases charted this week, and only one of them could lay claim to top spot. That DVD was Resident Evil: Afterlife, which sold 576,000 units and generated $9.86 million in opening week sales. On the other hand, Despicable Me could also legitimately claim first place with $9.98 million in revenue from 565,000 units. So far that film has sold 5.73 million DVDs for $96.82 million in total sales. More...

DVD and Blu-ray Releases for December 28st, 2010

December 27th, 2010

It's the last week of the year and despite some choices for Boxing Week sales, there's not a lot interesting on this week's list of DVD and Blu-ray releases. There are barely more than a dozen releases, and some of those I wouldn't have mentioned had it been busier. As for Pick of the Week, there's only one contender, Archer: Season One. It's a very funny, and very demented show and even though I'm not 100% happy with the extras, it is definitely worth picking up. More...

Resident Evil is Good, Holdovers are Not

September 13th, 2010

Resident Evil: Afterlife nearly matched expectations during its opening weekend, but it was the only bright spot on the box office chart and overall the box office plummeted to just $82 million. That's 23% lower than last weekend and 11% lower than the same weekend last year. The only good news is 2010 is still up on 2009 by nearly 4% at $7.81 billion to $7.51 billion. 2010 could still blow its lead if the box office remains as weak as it was over the weekend, but that seems like a longshot. More...

Will Resident Evil be Good for the Box Office?

September 9th, 2010

The weekend after Labor Day long weekend is often the worst weekend at the box office for the entire year. This time around there is only one wide release, Resident Evil: Afterlife, which will have no trouble topping the chart. In fact, it will be the only film to reach $10 million over the weekend. Will it do well enough to help 2010 keep pace with last year when there were four wide releases? More...

New Releases were Hardly Working

September 7th, 2010

There was some good news and some bad news this weekend. On the one hand, none of the new releases were able to live up to expectations, which resulted in a 6% drop-off from last weekend to $106 million. On the other hand, that was over 7% more than the same weekend last year. Throw in Monday's numbers and Labor Day 2010 earned $133 million, 6% ahead of 2009. Year-to-date, 2010 extended its lead over 2009 to 4.2% at $7.71 billion to $7.37 billion. More...

Will New Releases Have to Work Hard to Succeed?

September 2nd, 2010

Labor Day long weekend is the official end of summer vacation, although the summer blockbuster season has been over for a couple weeks now. It is arguably the worst long weekend of the year to release a film, but there are three wide releases this week hoping to buck that trend. While none really have a chance at being anything more than a mid-level hit, all three have a shot at top spot, and all three might top last year's number one new release, All About Steve. Meanwhile, overall 2010 should match 2009 with plenty of room to spare. More...

American First

September 1st, 2010

It's the Labor Day long weekend and The American it getting a jump on the competition by opening tonight. There have been several Wednesday releases this summer, including a few by non-blockbuster films like Vampires Suck and Knight and Day. So how will this one compare? More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 3, 2010 1 $13,177,790   2,823 $4,668   $16,321,575 1
Sep 10, 2010 3 $5,674,240 -57% 2,833 $2,003   $28,111,358 2
Sep 17, 2010 7 $2,672,521 -53% 2,457 $1,088   $32,772,475 3
Sep 24, 2010 12 $896,382 -66% 1,315 $682   $34,607,381 4
Oct 1, 2010 29 $210,428 -77% 374 $563   $35,202,471 5
Oct 8, 2010 39 $85,672 -59% 174 $492   $35,375,768 6
Oct 15, 2010 43 $71,959 -16% 144 $500   $35,491,872 7
Oct 22, 2010 48 $32,031 -55% 76 $421   $35,562,113 8
Oct 29, 2010 53 $19,511 -39% 42 $465   $35,596,227 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 1, 2010 1 $1,674,363     2,721 $615   $1,674,363 1
Sep 2, 2010 1 $1,469,422 -12%   2,721 $540   $3,143,785 2
Sep 3, 2010 2 $3,844,126 +162%   2,823 $1,362   $6,987,911 3
Sep 4, 2010 1 $4,841,737 +26%   2,823 $1,715   $11,829,648 4
Sep 5, 2010 1 $4,491,927 -7%   2,823 $1,591   $16,321,575 5
Sep 6, 2010 1 $3,484,543 -22%   2,823 $1,234   $19,806,118 6
Sep 7, 2010 1 $1,073,258 -69%   2,823 $380   $20,879,376 7
Sep 8, 2010 1 $834,188 -22% -50% 2,823 $295   $21,713,564 8
Sep 9, 2010 1 $723,554 -13% -51% 2,823 $256   $22,437,118 9
Sep 10, 2010 3 $1,780,355 +146% -54% 2,833 $628   $24,217,473 10
Sep 11, 2010 3 $2,517,676 +41% -48% 2,833 $889   $26,735,149 11
Sep 12, 2010 2 $1,376,209 -45% -69% 2,833 $486   $28,111,358 12
Sep 13, 2010 2 $436,040 -68% -87% 2,833 $154   $28,547,398 13
Sep 14, 2010 2 $599,509 +37% -44% 2,833 $212   $29,146,907 14
Sep 15, 2010 2 $465,198 -22% -44% 2,833 $164   $29,612,105 15
Sep 16, 2010 2 $487,849 +5% -33% 2,833 $172   $30,099,954 16
Sep 17, 2010 7 $833,999 +71% -53% 2,457 $339   $30,933,953 17
Sep 18, 2010 7 $1,205,881 +45% -52% 2,457 $491   $32,139,834 18
Sep 19, 2010 7 $632,641 -48% -54% 2,457 $257   $32,772,475 19
Sep 20, 2010 7 $207,630 -67% -52% 2,457 $85   $32,980,105 20
Sep 21, 2010 6 $272,481 +31% -55% 2,457 $111   $33,252,586 21
Sep 22, 2010 6 $229,612 -16% -51% 2,457 $93   $33,482,198 22
Sep 23, 2010 6 $228,801 n/c -53% 2,457 $93   $33,710,999 23
Sep 24, 2010 12 $271,683 +19% -67% 1,315 $207   $33,982,682 24
Sep 25, 2010 12 $405,114 +49% -66% 1,315 $308   $34,387,796 25
Sep 26, 2010 12 $219,585 -46% -65% 1,315 $167   $34,607,381 26
Sep 27, 2010 11 $92,062 -58% -56% 1,315 $70   $34,699,443 27
Sep 28, 2010 11 $108,667 +18% -60% 1,315 $83   $34,808,110 28
Sep 29, 2010 11 $92,891 -15% -60% 1,315 $71   $34,901,001 29
Sep 30, 2010 13 $91,042 -2% -60% 1,315 $69   $34,992,043 30
Oct 1, 2010 - $64,929 -29% -76% 374 $174   $35,056,972 31
Oct 2, 2010 - $96,261 +48% -76% 374 $257   $35,153,233 32
Oct 3, 2010 - $49,238 -49% -78% 374 $132   $35,202,471 33
Oct 4, 2010 - $19,914 -60% -78% 374 $53   $35,222,385 34
Oct 5, 2010 - $25,463 +28% -77% 374 $68   $35,247,848 35
Oct 6, 2010 - $21,395 -16% -77% 374 $57   $35,269,243 36
Oct 7, 2010 - $20,853 -3% -77% 374 $56   $35,290,096 37
Oct 8, 2010 - $25,076 +20% -61% 174 $144   $35,315,172 38
Oct 9, 2010 - $37,407 +49% -61% 174 $215   $35,352,579 39
Oct 10, 2010 - $23,189 -38% -53% 174 $133   $35,375,768 40
Oct 11, 2010 - $12,827 -45% -36% 174 $74   $35,388,595 41
Oct 12, 2010 - $10,568 -18% -58% 174 $61   $35,399,163 42
Oct 13, 2010 - $9,905 -6% -54% 174 $57   $35,409,068 43
Oct 14, 2010 - $10,845 +9% -48% 174 $62   $35,419,913 44
Oct 15, 2010 - $22,343 +106% -11% 144 $155   $35,442,256 45
Oct 16, 2010 - $31,762 +42% -15% 144 $221   $35,474,018 46
Oct 17, 2010 - $17,854 -44% -23% 144 $124   $35,491,872 47
Oct 18, 2010 - $7,720 -57% -40% 144 $54   $35,499,592 48
Oct 19, 2010 - $10,116 +31% -4% 144 $70   $35,509,708 49
Oct 20, 2010 - $10,318 +2% +4% 144 $72   $35,520,026 50
Oct 21, 2010 - $10,056 -3% -7% 144 $70   $35,530,082 51
Oct 22, 2010 - $9,974 -1% -55% 76 $131   $35,540,056 52
Oct 23, 2010 - $13,498 +35% -58% 76 $178   $35,553,554 53
Oct 24, 2010 - $8,559 -37% -52% 76 $113   $35,562,113 54
Oct 25, 2010 - $3,057 -64% -60% 76 $40   $35,565,170 55
Oct 26, 2010 - $4,108 +34% -59% 76 $54   $35,569,278 56
Oct 27, 2010 - $3,928 -4% -62% 76 $52   $35,573,206 57
Oct 28, 2010 - $3,510 -11% -65% 76 $46   $35,576,716 58
Oct 29, 2010 - $6,370 +81% -36% 42 $152   $35,583,086 59
Oct 30, 2010 - $8,505 +34% -37% 42 $203   $35,591,591 60
Oct 31, 2010 - $4,636 -45% -46% 42 $110   $35,596,227 61
Nov 1, 2010 - $1,754 -62% -43% 42 $42   $35,597,981 62
Nov 2, 2010 - $2,630 +50% -36% 42 $63   $35,600,611 63
Nov 3, 2010 - $2,426 -8% -38% 42 $58   $35,603,037 64
Nov 4, 2010 - $3,339 +38% -5% 42 $80   $35,606,376 65

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 27, 2010 20 $1,469,422   2,721 $540   $3,143,785 1
Sep 3, 2010 1 $19,293,333 +1,213% 2,823 $6,834   $22,437,118 2
Sep 10, 2010 2 $7,662,836 -60% 2,833 $2,705   $30,099,954 3
Sep 17, 2010 7 $3,611,045 -53% 2,457 $1,470   $33,710,999 4
Sep 24, 2010 12 $1,281,044 -65% 1,315 $974   $34,992,043 5
Oct 1, 2010 26 $298,053 -77% 374 $797   $35,290,096 6
Oct 8, 2010 40 $129,817 -56% 174 $746   $35,419,913 7
Oct 15, 2010 42 $110,169 -15% 144 $765   $35,530,082 8
Oct 22, 2010 48 $46,634 -58% 76 $614   $35,576,716 9
Oct 29, 2010 55 $29,660 -36% 42 $706   $35,606,376 10

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 2, 201115172,528 172,528$2,586,195$2,586,1951
Jan 9, 20111794,629-45% 267,157$1,418,489$4,004,6842
Jan 16, 20112441,062-57% 308,219$691,895$4,696,5793

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 2, 20111737,173 37,173$1,005,522$1,005,5221

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.