Apocalypse Now (1979)

Apocalypse Now
Theatrical Performance
Domestic Box Office $83,535,860Details
International Box Office $2,423,850Details
Worldwide Box Office $85,959,710
Home Market Performance
Est. Domestic Blu-ray Sales $9,175,848 Details
Total Est. Domestic Video Sales $9,175,848
Further financial details...

Metrics

Opening Weekend:$118,558 (0.1% of total gross)
Legs:172.90 (domestic box office/biggest weekend)
Domestic Share:97.2% (domestic box office/worldwide)
Production Budget:$31,500,000 (worldwide box office is 2.7 times production budget)
Theater counts:3 opening theaters/105 max. theaters, 10.9 weeks average run per theater
Infl. Adj. Dom. BO $347,438,861

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon VOD
iTunes:iTunes, iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: August 15th, 1979 (Wide) by United Artists
August 28th, 1987 (Limited) by United Artists
August 3rd, 2001 (Wide) by Miramax, released as Apocalypse Now Redux
August 15th, 2019 (Limited) by Lionsgate, released as Apocalypse Now: Final Cut
August 12th, 2022 (Limited) by Rialto Pictures, released as Apocalypse Now: Final Cut (Final Cut)
International Releases: March 22nd, 1980 (Wide), released as Apocalypse Now: Final Cut (Portugal)
June 4th, 1988 (Wide) (South Korea)
June 22nd, 2018 (Wide), released as Apocalypse Now (1979) (re: 2014) (Australia)
April 11th, 2019 (Wide), released as АПОКАЛИПСИС СЕГОДНЯ (Russia (CIS))
September 20th, 2019 (Wide), released as Apocalypse Now Final Cut (2019) (New Zealand)
... Show all releases
Video Release: December 7th, 1992 by Lionsgate Home Entertainment
August 15th, 2006 by Paramount Home Video, released as Apocalypse Now - The Complete Dossier
MPAA Rating: R for disturbing violent images, language, sexual content and some drug use. Rating is for 2001 release of Apocalypse Now Redux
R Rating for 1979 release of Apocalypse Now
R for violence, grisly images, language, some drug use and nudity. Rating is for Re-Release - Apocalypse Now Final Cut EDITED VERSION. CONTENT IS DIFFERENT FROM "R" RATED VERSION, BULLETIN #1663 (3/28/2001).
(Rating bulletin 2590 (Cert #52146), 8/7/2019)
Running Time: 153 minutes
Comparisons: vs. Operation Chromite
Create your own comparison chart…
Keywords: Vietnam War, War, IMAX: DMR, Special Ops, Set in Cambodia, 1980 Oscars Best Picture Nominee
Source:Based on Fiction Book/Short Story
Genre:Action
Production Method:Live Action
Creative Type:Historical Fiction
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 1979 5 $118,558   3 $39,519   $78,784,010 1
Aug 28, 1987 13 $15,513   6 $2,586   $78,799,523 420
Sep 4, 1987 35 $16,535 +7% 3 $5,512   $78,861,756 421
Sep 11, 1987 14 $1,499 -91% 2 $750   $78,867,248 422
Sep 18, 1987 15 $6,716 +348% 6 $1,119   $78,874,852 423
Aug 3, 2001 33 $96,992   2 $48,496   $78,907,210 1,147
Aug 10, 2001 19 $383,838 +296% 19 $20,202   $79,371,244 1,148
Aug 17, 2001 21 $483,159 +26% 50 $9,663   $80,099,103 1,149
Aug 24, 2001 24 $389,988 -19% 66 $5,909   $80,792,849 1,150
Aug 31, 2001 28 $437,558 +12% 81 $5,402   $81,611,137 1,151
Sep 7, 2001 29 $284,203 -35% 92 $3,089   $82,034,791 1,152
Sep 14, 2001 32 $202,260 -29% 105 $1,926   $82,333,276 1,153
Sep 21, 2001 33 $193,051 -5% 99 $1,950   $82,642,383 1,154
Sep 28, 2001 37 $146,498 -24% 100 $1,465   $82,896,795 1,155
Oct 5, 2001 38 $96,363 -34% 89 $1,083   $83,063,920 1,156
Oct 12, 2001 40 $81,788 -15% 89 $919   $83,199,074 1,157
Oct 19, 2001 46 $56,596 -31% 78 $726   $83,297,715 1,158
Oct 26, 2001 64 $25,709 -55% 84 $306   $83,356,162 1,159
Nov 2, 2001 69 $21,209 -18% 74 $287   $83,399,375 1,160
Nov 9, 2001 73 $14,470 -32% 53 $273   $83,471,511 1,161
Aug 26, 2022 - $20,233   22 $920   $83,509,815 2,246
Sep 2, 2022 - $6,994 -65% 8 $874   $83,516,809 2,247
Sep 9, 2022 - $4,407 -37% 6 $735   $83,521,216 2,248
Sep 16, 2022 - $2,312 -48% 5 $462   $83,533,205 2,249
Sep 23, 2022 - $826 -64% 3 $275   $83,535,417 2,250
Oct 28, 2022 - $435   1 $435   $83,535,860 2,255

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 1979 2 $203,931   3 $67,977   $203,931 1
Aug 28, 1987 13 $26,208   6 $4,368   $78,845,221 420
Sep 4, 1987 12 $20,528 -22% 3 $6,843   $78,865,749 421
Sep 11, 1987 10 $2,387 -88% 2 $1,194   $78,868,136 422
Sep 18, 1987 14 $12,088 +406% 6 $2,015   $78,880,224 423
Aug 3, 2001 33 $177,188   2 $88,594   $79,022,409 1,147
Aug 10, 2001 18 $628,538 +255% 19 $33,081   $79,650,947 1,148
Aug 17, 2001 21 $786,917 +25% 50 $15,738   $80,437,864 1,149
Aug 24, 2001 22 $770,718 -2% 66 $11,678   $81,208,582 1,150
Aug 31, 2001 26 $577,009 -25% 81 $7,124   $81,785,591 1,151
Sep 7, 2001 29 $380,428 -34% 92 $4,135   $82,166,019 1,152
Sep 14, 2001 30 $318,316 -16% 105 $3,032   $82,484,335 1,153
Sep 21, 2001 33 $300,965 -5% 99 $3,040   $82,785,300 1,154
Sep 28, 2001 35 $217,260 -28% 100 $2,173   $83,002,560 1,155
Oct 5, 2001 38 $149,729 -31% 89 $1,682   $83,152,289 1,156
Oct 12, 2001 35 $123,833 -17% 89 $1,391   $83,276,122 1,157
Oct 19, 2001 45 $89,334 -28% 78 $1,145   $83,365,456 1,157
Oct 26, 2001 60 $47,713 -47% 84 $568   $83,413,169 1,158
Nov 2, 2001 68 $33,541 -30% 74 $453   $83,446,710 1,159
Aug 12, 2022 - $11,801   6 $1,967   $83,483,312 2,245
Aug 19, 2022 - $6,270 -47% 8 $784   $83,489,582 2,246
Sep 9, 2022 - $9,677   8 $1,210   $83,530,893 2,249
Sep 16, 2022 - $3,698 -62% 6 $616   $83,534,591 2,250
Sep 23, 2022 - $834 -77% 3 $278   $83,535,425 2,251

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 6/22/2018 $471 1 27 116 $146,508 2/19/2024
Germany 3/7/2023 $0000$0
New Zealand 9/20/2019 $168 1 2 12 $35,463 3/4/2024
Portugal 3/22/1980 $0 0 4 17 $18,244 4/26/2023
Russia (CIS) 4/11/2019 $59,002 112 112 188 $109,516 10/19/2022
South Korea 6/4/1988 $0 0 64 78 $27,906 12/9/2020
Spain 7/3/2020 $0 0 41 56 $55,593 7/23/2020
 
Rest of World $2,030,620
 
International Total$2,423,850 3/4/2024

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20062146,727 46,727$606,984$606,9841

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 24, 2010824,133 24,133$508,478$508,478219
Oct 31, 2010158,985-63% 33,118$188,405$696,883220
Sep 1, 2019615,021 349,324$344,571$6,070,219681
Sep 8, 20191012,593-16% 361,917$289,128$6,359,347682
Oct 24, 2021155,677 5,677$85,098$85,098793

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Leading Cast

Martin Sheen    Captain Benjamin L. Willard

Supporting Cast

Marlon Brando    Col. Walter E. Kurtz
Robert Duvall    Lt. Col. William 'Bill' Kilgore
Jack Thibeau    Soldier in Trench
Francis Ford Coppola    Director of TV Crew
Sam Bottoms    Gunner's Mate 3rd Class (GM3) Lance B. Johnson
Albert Hall    Chief Quartermaster (QMC) Phillips
Frederic Forrest    Engineman 2nd Class (EN2) Jay Hicks/'Chef'
R. Lee Ermey    Eagle Thrust Seven Helicopter Pilot
Colleen Camp    Terri Turee
Laurence Fishburne    Gunner's Mate 3rd Class Tyrone Miller/Mr.Clean
Scott Glenn    Captain Richard Colby
Dennis Hopper    Photo Journalist

Cameos

Harrison Ford    Col. G. Lucas

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Francis Ford Coppola    Director
John Milius    Screenwriter
Francis Ford Coppola    Screenwriter
Francis Ford Coppola    Producer

Limited and VOD Releases: My Kingdom for a Turtle

August 16th, 2019

Buñuel in the Labyrinth of the Turtles

There are quite a few limited releases on this week’s list earning strong enough reviews to give them a chance at doing well in theaters. Of these, Kingdom and Buñuel in the Labyrinth of the Turtles are the two I’m most interested in, but I don’t think they are destined to find box office success. Unfortunately, I don’t think any of the films on this week’s list will find box office success. More...

DVD Sales: Dragons Prey on New Releases

November 2nd, 2010

New releases failed to make much of an impact on this week's DVD sales chart with only one placing in the top five and only two or three others in the top 30. This left How to Train Your Dragon on top with an easy win at 1.42 million units for the week. This gives it totals of 3.29 million / $70.40 million in consumer spending at retail, which makes it the third-best-selling DVD for any 2010 theatrical release and the eighth-best-selling DVD of the year. More...

DVD and Blu-ray Releases for October 19th, 2010

October 18th, 2010

There's a bit of a lull in activity on the home market this week, at least in terms of big sellers. The best selling release is Predators and while I recommend picking up the Blu-ray, the movie barely made $50 million at the box office, so I have realistic expectations regarding its sales potential. Meanwhile, the Pick of the Week is a classic from 1975, The Rocky Horror Picture Show - 35th Anniversary Blu-ray. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Cast & Crew
  7. Trailer

Metrics

Opening Weekend:$118,558 (0.1% of total gross)
Legs:172.90 (domestic box office/biggest weekend)
Domestic Share:97.2% (domestic box office/worldwide)
Production Budget:$31,500,000 (worldwide box office is 2.7 times production budget)
Theater counts:3 opening theaters/105 max. theaters, 10.9 weeks average run per theater
Infl. Adj. Dom. BO $347,438,861

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD, Amazon VOD
iTunes:iTunes, iTunes, iTunes
Google Play:Google Play, Google Play
Netflix:Netflix

Movie Details

Domestic Releases: August 15th, 1979 (Wide) by United Artists
August 28th, 1987 (Limited) by United Artists
August 3rd, 2001 (Wide) by Miramax, released as Apocalypse Now Redux
August 15th, 2019 (Limited) by Lionsgate, released as Apocalypse Now: Final Cut
August 12th, 2022 (Limited) by Rialto Pictures, released as Apocalypse Now: Final Cut (Final Cut)
International Releases: March 22nd, 1980 (Wide), released as Apocalypse Now: Final Cut (Portugal)
June 4th, 1988 (Wide) (South Korea)
June 22nd, 2018 (Wide), released as Apocalypse Now (1979) (re: 2014) (Australia)
April 11th, 2019 (Wide), released as АПОКАЛИПСИС СЕГОДНЯ (Russia (CIS))
September 20th, 2019 (Wide), released as Apocalypse Now Final Cut (2019) (New Zealand)
... Show all releases
Video Release: December 7th, 1992 by Lionsgate Home Entertainment
August 15th, 2006 by Paramount Home Video, released as Apocalypse Now - The Complete Dossier
MPAA Rating: R for disturbing violent images, language, sexual content and some drug use. Rating is for 2001 release of Apocalypse Now Redux
R Rating for 1979 release of Apocalypse Now
R for violence, grisly images, language, some drug use and nudity. Rating is for Re-Release - Apocalypse Now Final Cut EDITED VERSION. CONTENT IS DIFFERENT FROM "R" RATED VERSION, BULLETIN #1663 (3/28/2001).
(Rating bulletin 2590 (Cert #52146), 8/7/2019)
Running Time: 153 minutes
Comparisons: vs. Operation Chromite
Create your own comparison chart…
Keywords: Vietnam War, War, IMAX: DMR, Special Ops, Set in Cambodia, 1980 Oscars Best Picture Nominee
Source:Based on Fiction Book/Short Story
Genre:Action
Production Method:Live Action
Creative Type:Historical Fiction
Production Countries: United States
Languages: English

Leading Cast

Martin Sheen    Captain Benjamin L. Willard

Supporting Cast

Marlon Brando    Col. Walter E. Kurtz
Robert Duvall    Lt. Col. William 'Bill' Kilgore
Jack Thibeau    Soldier in Trench
Francis Ford Coppola    Director of TV Crew
Sam Bottoms    Gunner's Mate 3rd Class (GM3) Lance B. Johnson
Albert Hall    Chief Quartermaster (QMC) Phillips
Frederic Forrest    Engineman 2nd Class (EN2) Jay Hicks/'Chef'
R. Lee Ermey    Eagle Thrust Seven Helicopter Pilot
Colleen Camp    Terri Turee
Laurence Fishburne    Gunner's Mate 3rd Class Tyrone Miller/Mr.Clean
Scott Glenn    Captain Richard Colby
Dennis Hopper    Photo Journalist

Cameos

Harrison Ford    Col. G. Lucas

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Francis Ford Coppola    Director
John Milius    Screenwriter
Francis Ford Coppola    Screenwriter
Francis Ford Coppola    Producer

Limited and VOD Releases: My Kingdom for a Turtle

August 16th, 2019

Buñuel in the Labyrinth of the Turtles

There are quite a few limited releases on this week’s list earning strong enough reviews to give them a chance at doing well in theaters. Of these, Kingdom and Buñuel in the Labyrinth of the Turtles are the two I’m most interested in, but I don’t think they are destined to find box office success. Unfortunately, I don’t think any of the films on this week’s list will find box office success. More...

DVD Sales: Dragons Prey on New Releases

November 2nd, 2010

New releases failed to make much of an impact on this week's DVD sales chart with only one placing in the top five and only two or three others in the top 30. This left How to Train Your Dragon on top with an easy win at 1.42 million units for the week. This gives it totals of 3.29 million / $70.40 million in consumer spending at retail, which makes it the third-best-selling DVD for any 2010 theatrical release and the eighth-best-selling DVD of the year. More...

DVD and Blu-ray Releases for October 19th, 2010

October 18th, 2010

There's a bit of a lull in activity on the home market this week, at least in terms of big sellers. The best selling release is Predators and while I recommend picking up the Blu-ray, the movie barely made $50 million at the box office, so I have realistic expectations regarding its sales potential. Meanwhile, the Pick of the Week is a classic from 1975, The Rocky Horror Picture Show - 35th Anniversary Blu-ray. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 1979 5 $118,558   3 $39,519   $78,784,010 1
Aug 28, 1987 13 $15,513   6 $2,586   $78,799,523 420
Sep 4, 1987 35 $16,535 +7% 3 $5,512   $78,861,756 421
Sep 11, 1987 14 $1,499 -91% 2 $750   $78,867,248 422
Sep 18, 1987 15 $6,716 +348% 6 $1,119   $78,874,852 423
Aug 3, 2001 33 $96,992   2 $48,496   $78,907,210 1,147
Aug 10, 2001 19 $383,838 +296% 19 $20,202   $79,371,244 1,148
Aug 17, 2001 21 $483,159 +26% 50 $9,663   $80,099,103 1,149
Aug 24, 2001 24 $389,988 -19% 66 $5,909   $80,792,849 1,150
Aug 31, 2001 28 $437,558 +12% 81 $5,402   $81,611,137 1,151
Sep 7, 2001 29 $284,203 -35% 92 $3,089   $82,034,791 1,152
Sep 14, 2001 32 $202,260 -29% 105 $1,926   $82,333,276 1,153
Sep 21, 2001 33 $193,051 -5% 99 $1,950   $82,642,383 1,154
Sep 28, 2001 37 $146,498 -24% 100 $1,465   $82,896,795 1,155
Oct 5, 2001 38 $96,363 -34% 89 $1,083   $83,063,920 1,156
Oct 12, 2001 40 $81,788 -15% 89 $919   $83,199,074 1,157
Oct 19, 2001 46 $56,596 -31% 78 $726   $83,297,715 1,158
Oct 26, 2001 64 $25,709 -55% 84 $306   $83,356,162 1,159
Nov 2, 2001 69 $21,209 -18% 74 $287   $83,399,375 1,160
Nov 9, 2001 73 $14,470 -32% 53 $273   $83,471,511 1,161
Aug 26, 2022 - $20,233   22 $920   $83,509,815 2,246
Sep 2, 2022 - $6,994 -65% 8 $874   $83,516,809 2,247
Sep 9, 2022 - $4,407 -37% 6 $735   $83,521,216 2,248
Sep 16, 2022 - $2,312 -48% 5 $462   $83,533,205 2,249
Sep 23, 2022 - $826 -64% 3 $275   $83,535,417 2,250
Oct 28, 2022 - $435   1 $435   $83,535,860 2,255

Daily Box Office Performance

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 10, 1979 2 $203,931   3 $67,977   $203,931 1
Aug 28, 1987 13 $26,208   6 $4,368   $78,845,221 420
Sep 4, 1987 12 $20,528 -22% 3 $6,843   $78,865,749 421
Sep 11, 1987 10 $2,387 -88% 2 $1,194   $78,868,136 422
Sep 18, 1987 14 $12,088 +406% 6 $2,015   $78,880,224 423
Aug 3, 2001 33 $177,188   2 $88,594   $79,022,409 1,147
Aug 10, 2001 18 $628,538 +255% 19 $33,081   $79,650,947 1,148
Aug 17, 2001 21 $786,917 +25% 50 $15,738   $80,437,864 1,149
Aug 24, 2001 22 $770,718 -2% 66 $11,678   $81,208,582 1,150
Aug 31, 2001 26 $577,009 -25% 81 $7,124   $81,785,591 1,151
Sep 7, 2001 29 $380,428 -34% 92 $4,135   $82,166,019 1,152
Sep 14, 2001 30 $318,316 -16% 105 $3,032   $82,484,335 1,153
Sep 21, 2001 33 $300,965 -5% 99 $3,040   $82,785,300 1,154
Sep 28, 2001 35 $217,260 -28% 100 $2,173   $83,002,560 1,155
Oct 5, 2001 38 $149,729 -31% 89 $1,682   $83,152,289 1,156
Oct 12, 2001 35 $123,833 -17% 89 $1,391   $83,276,122 1,157
Oct 19, 2001 45 $89,334 -28% 78 $1,145   $83,365,456 1,157
Oct 26, 2001 60 $47,713 -47% 84 $568   $83,413,169 1,158
Nov 2, 2001 68 $33,541 -30% 74 $453   $83,446,710 1,159
Aug 12, 2022 - $11,801   6 $1,967   $83,483,312 2,245
Aug 19, 2022 - $6,270 -47% 8 $784   $83,489,582 2,246
Sep 9, 2022 - $9,677   8 $1,210   $83,530,893 2,249
Sep 16, 2022 - $3,698 -62% 6 $616   $83,534,591 2,250
Sep 23, 2022 - $834 -77% 3 $278   $83,535,425 2,251

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Australia 6/22/2018 $471 1 27 116 $146,508 2/19/2024
Germany 3/7/2023 $0000$0
New Zealand 9/20/2019 $168 1 2 12 $35,463 3/4/2024
Portugal 3/22/1980 $0 0 4 17 $18,244 4/26/2023
Russia (CIS) 4/11/2019 $59,002 112 112 188 $109,516 10/19/2022
South Korea 6/4/1988 $0 0 64 78 $27,906 12/9/2020
Spain 7/3/2020 $0 0 41 56 $55,593 7/23/2020
 
Rest of World $2,030,620
 
International Total$2,423,850 3/4/2024

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 20, 20062146,727 46,727$606,984$606,9841

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 24, 2010824,133 24,133$508,478$508,478219
Oct 31, 2010158,985-63% 33,118$188,405$696,883220
Sep 1, 2019615,021 349,324$344,571$6,070,219681
Sep 8, 20191012,593-16% 361,917$289,128$6,359,347682
Oct 24, 2021155,677 5,677$85,098$85,098793

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.