The Awakening (2012)

Theatrical Performance
Domestic Box Office $95,933Details
International Box Office $6,828,388
Worldwide Box Office $6,924,321
Further financial details...

Synopsis

In 1921, in post-war England, many of the bereaved seek solace in spiritualism. Haunted by the death of her fiancé, Florence Cathcart is committed to debunking supernatural claims, using methodical and rational explanations. When she is asked to visit a boarding school in the countryside called Rookwood—to investigate the alleged sightings of a ghostly young boy—she feels compelled to take the job. Once at Rookwood, she sets to work, laying traps and gathering scientific evidence. Gradually secrets begin to unravel and the mystery surrounding the ghost appears nothing more than a schoolboy prank. As Florence is set to leave, however, she experiences a chilling encounter that defies all reason. The incident leaves her scared and confused, but she is determined to get to the bottom of it and decides to stay on while the rest of the children go home for Christmas. She is not alone, however, as three others stay on with her: Maud, the matron, whose initial request had brought Florence to the school; Tom, a young boy whose parents cannot care for him over the break; and one of the schoolmasters, Robert Mallory, who, having recently fought in the Great War, is plagued by visions of the past. Over the coming days the blurred image of a child-like ghost haunts Florence and she begins to doubt her resolve, increasingly unable to provide any logical explanation for the bizarre goings-on. As her bond with Mallory deepens, they are drawn to one another by their shared sense of loneliness and together they ready themselves to face their demons.

Metrics

Opening Weekend:$95,933 (100.0% of total gross)
Legs:1.00 (domestic box office/biggest weekend)
Domestic Share:1.4% (domestic box office/worldwide)
Production Budget:$4,900,000 (worldwide box office is 1.4 times production budget)
Theater counts:70 opening theaters/70 max. theaters, 1.0 weeks average run per theater
Infl. Adj. Dom. BO $144,142

Movie Details

Domestic Releases: August 17th, 2012 (Limited) by Cohen Media Group
Video Release: January 29th, 2013 by Universal Home Entertainment
MPA Rating: R for some violence and sexuality/nudity.
(Rating bulletin 2226, 6/6/2012)
Running Time: 102 minutes
Plot point: Haunting, Paranormal Investigation, Skeptic, Suicide, Surprise Twist
Social setting: Boarding School
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Optimum Releasing, BBC Films, StudioCanal, Scottish Screen, Origin Pictures Productions
Production Countries: United Kingdom
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 40 $95,933   70 $1,370   $95,933 1

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 47 $95,933   70 $1,370   $95,933 1

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

In 1921, in post-war England, many of the bereaved seek solace in spiritualism. Haunted by the death of her fiancé, Florence Cathcart is committed to debunking supernatural claims, using methodical and rational explanations. When she is asked to visit a boarding school in the countryside called Rookwood—to investigate the alleged sightings of a ghostly young boy—she feels compelled to take the job. Once at Rookwood, she sets to work, laying traps and gathering scientific evidence. Gradually secrets begin to unravel and the mystery surrounding the ghost appears nothing more than a schoolboy prank. As Florence is set to leave, however, she experiences a chilling encounter that defies all reason. The incident leaves her scared and confused, but she is determined to get to the bottom of it and decides to stay on while the rest of the children go home for Christmas. She is not alone, however, as three others stay on with her: Maud, the matron, whose initial request had brought Florence to the school; Tom, a young boy whose parents cannot care for him over the break; and one of the schoolmasters, Robert Mallory, who, having recently fought in the Great War, is plagued by visions of the past. Over the coming days the blurred image of a child-like ghost haunts Florence and she begins to doubt her resolve, increasingly unable to provide any logical explanation for the bizarre goings-on. As her bond with Mallory deepens, they are drawn to one another by their shared sense of loneliness and together they ready themselves to face their demons.

Metrics

Opening Weekend:$95,933 (100.0% of total gross)
Legs:1.00 (domestic box office/biggest weekend)
Domestic Share:1.4% (domestic box office/worldwide)
Production Budget:$4,900,000 (worldwide box office is 1.4 times production budget)
Theater counts:70 opening theaters/70 max. theaters, 1.0 weeks average run per theater
Infl. Adj. Dom. BO $144,142

Movie Details

Domestic Releases: August 17th, 2012 (Limited) by Cohen Media Group
Video Release: January 29th, 2013 by Universal Home Entertainment
MPA Rating: R for some violence and sexuality/nudity.
(Rating bulletin 2226, 6/6/2012)
Running Time: 102 minutes
Plot point: Haunting, Paranormal Investigation, Skeptic, Suicide, Surprise Twist
Social setting: Boarding School
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Fantasy
Production/Financing Companies: Optimum Releasing, BBC Films, StudioCanal, Scottish Screen, Origin Pictures Productions
Production Countries: United Kingdom
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 40 $95,933   70 $1,370   $95,933 1

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 17, 2012 47 $95,933   70 $1,370   $95,933 1

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.