BRO' (2012)

Theatrical Performance
Domestic Box Office $9,329Details
Further financial details...

Synopsis

The film BRO' showcases freestyle motocross with an all-star ensemble cast while depicting the lifestyle realistically. BRO' chronicles the rite of passage of a young suburban college student, Johnny. When Johnny meets Stephanie, she takes him to meet her brother, Jesse, at a freestyle motocross event in Riverside, California. Jesse takes the young, eager Johnny under his wing and shows him the party lifestyle. His involvement with drugs, girls, and freestyle motocross begin to clash with his religious and moral upbringing. It only takes Johnny a few mistakes to end up doing time in the L.A. County Jail, also losing his girlfriend and his reputation. Upon his release, Johnny must decide what's truly important. BRO' is reminiscent of movies such as Bully, Kids and Havoc. It shows an urban and authentic vision of how far someone will go to achieve a sense of belonging.

Metrics

Opening Weekend:$5,737 (61.5% of total gross)
Legs:1.63 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:1 opening theaters/1 max. theaters, 2.0 weeks average run per theater
Infl. Adj. Dom. BO $14,017

Movie Details

Domestic Releases: June 22nd, 2012 (Limited)
MPA Rating: R for drug use and language throughout, sexuality/nudity and some violence.
(Rating bulletin 2228, 6/20/2012)
Running Time: 89 minutes
Plot point: Addiction, Life on the Outside, Miscellaneous Racing, Narcotics, Prison, Relationships Gone Wrong, Religious
Social setting: Motocross
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lucky Star Lounge, Bizlounge, Streetwise Films, Indigenous Films
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 22, 2012 75 $5,737   1 $5,737   $5,737 1
Jun 29, 2012 82 $1,402 -76% 1 $1,402   $9,279 2

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 22, 2012 - $3,533     1 $3,533   $3,533 1
Jun 23, 2012 - $1,187 -66%   1 $1,187   $4,720 2
Jun 24, 2012 - $1,017 -14%   1 $1,017   $5,737 3
Jun 25, 2012 - $642 -37%   1 $642   $6,379 4
Jun 26, 2012 - $521 -19%   1 $521   $6,900 5
Jun 27, 2012 - $651 +25%   1 $651   $7,551 6
Jun 28, 2012 - $326 -50%   1 $326   $7,877 7
Jun 29, 2012 - $690 +112% -80% 1 $690   $8,567 8
Jun 30, 2012 - $425 -38% -64% 1 $425   $8,992 9
Jul 1, 2012 - $287 -32% -72% 1 $287   $9,279 10
Jul 2, 2012 - $50 -83% -92% 1 $50   $9,329 11

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 22, 2012 77 $7,877   1 $7,877   $7,877 1
Jun 29, 2012 89 $1,452 -82% 1 $1,452   $9,329 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

The film BRO' showcases freestyle motocross with an all-star ensemble cast while depicting the lifestyle realistically. BRO' chronicles the rite of passage of a young suburban college student, Johnny. When Johnny meets Stephanie, she takes him to meet her brother, Jesse, at a freestyle motocross event in Riverside, California. Jesse takes the young, eager Johnny under his wing and shows him the party lifestyle. His involvement with drugs, girls, and freestyle motocross begin to clash with his religious and moral upbringing. It only takes Johnny a few mistakes to end up doing time in the L.A. County Jail, also losing his girlfriend and his reputation. Upon his release, Johnny must decide what's truly important. BRO' is reminiscent of movies such as Bully, Kids and Havoc. It shows an urban and authentic vision of how far someone will go to achieve a sense of belonging.

Metrics

Opening Weekend:$5,737 (61.5% of total gross)
Legs:1.63 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:1 opening theaters/1 max. theaters, 2.0 weeks average run per theater
Infl. Adj. Dom. BO $14,017

Movie Details

Domestic Releases: June 22nd, 2012 (Limited)
MPA Rating: R for drug use and language throughout, sexuality/nudity and some violence.
(Rating bulletin 2228, 6/20/2012)
Running Time: 89 minutes
Plot point: Addiction, Life on the Outside, Miscellaneous Racing, Narcotics, Prison, Relationships Gone Wrong, Religious
Social setting: Motocross
Source:Original Screenplay
Genre:Action
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Lucky Star Lounge, Bizlounge, Streetwise Films, Indigenous Films
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 22, 2012 75 $5,737   1 $5,737   $5,737 1
Jun 29, 2012 82 $1,402 -76% 1 $1,402   $9,279 2

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 22, 2012 - $3,533     1 $3,533   $3,533 1
Jun 23, 2012 - $1,187 -66%   1 $1,187   $4,720 2
Jun 24, 2012 - $1,017 -14%   1 $1,017   $5,737 3
Jun 25, 2012 - $642 -37%   1 $642   $6,379 4
Jun 26, 2012 - $521 -19%   1 $521   $6,900 5
Jun 27, 2012 - $651 +25%   1 $651   $7,551 6
Jun 28, 2012 - $326 -50%   1 $326   $7,877 7
Jun 29, 2012 - $690 +112% -80% 1 $690   $8,567 8
Jun 30, 2012 - $425 -38% -64% 1 $425   $8,992 9
Jul 1, 2012 - $287 -32% -72% 1 $287   $9,279 10
Jul 2, 2012 - $50 -83% -92% 1 $50   $9,329 11

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 22, 2012 77 $7,877   1 $7,877   $7,877 1
Jun 29, 2012 89 $1,452 -82% 1 $1,452   $9,329 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.