Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Home Market Releases for November 1st, 2016

November 2nd, 2016

The Home Market Release Report is a day late this week for a trio of reasons. Firstly, the November Preview was also due the same day. Secondly, it was a very busy week. And finally, I’m suffering from a medical condition a lot of Canadians suffer from this time of year... acute Coffee Crisp poisoning. I’m not saying I ate four dozen fun-sized Coffee Crisps in the past three days... I’m not saying that, because it was actually an even 50. Don’t judge me. ... Okay, judge me. Clearly mistakes were made. It is a busy week, but not very deep week. Star Trek Beyond is by far the biggest and best release of the week and the various home market releases are the pick of the week. There wasn’t a lot of competition for that title, but Bad Moms is also worth picking up. More...

Home Market Releases for October 11th, 2016

October 11th, 2016

Ghostbusters is the biggest release of the week and the best first run release. Combined with its fully-loaded Blu-ray (extended edition), it is a Pick of the Week contender. There’s not much competition. The main competition is a new Collector's Edition Blu-ray for The Thing, but this is at least a double-dip, which hurts its value. There are a couple of smaller releases as well. In the end it was a literal coin toss to decide the Pick of the Week and Ghostbusters won. More...