Blair Witch (2016)
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| Theatrical Performance | ||
| Domestic Box Office | $20,777,061 | Details |
| International Box Office | $18,208,516 | |
| Worldwide Box Office | $38,985,577 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $1,377,961 | |
| Blu-ray Sales (estimated) | $1,207,095 | |
| Total | $2,585,056 | |
| Further financial details... | ||
Synopsis
A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.
Metrics
| Opening Weekend: | $9,576,057 (46.1% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 53.3% (domestic box office/worldwide) |
| Production Budget: | $10,000,000 (worldwide box office is 3.9 times production budget) |
| Theater counts: | 3,121 opening theaters/3,121 max. theaters, 2.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $28,727,585 |
Movie Details
| Domestic Releases: | September 16th, 2016 (Wide) by Lionsgate |
| International Releases: | September 15th, 2016 (Wide) (Netherlands)
September 16th, 2016 (Wide) (Australia) September 16th, 2016 (Wide) (Argentina) September 16th, 2016 (Wide) (Brazil) September 16th, 2016 (Wide) (Poland) |
| Video Release: | January 3rd, 2017 by Lionsgate Home Entertainment |
| MPA Rating: | R for language, terror and some disturbing images. (Rating bulletin 2437 (Cert #50156), 8/10/2016) |
| Running Time: | 89 minutes |
| Franchise: | Blair Witch Project |
| Cast, crew, or production detail: | Found Footage, Legacy Sequel |
| Plot point: | Missing Person |
| Social setting: | Supernatural |
| Subgenre: | Found footage horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, Vertigo Entertainment, Room 101, Snoot Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 16, 2016 | 2 | $9,576,057 | 3,121 | $3,068 | $9,576,057 | 1 | |
| Sep 23, 2016 | 6 | $4,053,785 | -58% | 3,121 | $1,299 | $16,232,480 | 2 |
| Sep 30, 2016 | 12 | $1,580,468 | -61% | 1,828 | $865 | $19,137,556 | 3 |
| Oct 7, 2016 | 15 | $518,292 | -67% | 668 | $776 | $20,197,601 | 4 |
| Oct 14, 2016 | 27 | $172,290 | -67% | 243 | $709 | $20,574,806 | 5 |
| Oct 21, 2016 | 35 | $115,965 | -33% | 166 | $699 | $20,747,013 | 6 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 15, 2016 | P | $765,000 | 0 | $765,000 | ||||
| Sep 16, 2016 | 2 | $4,011,022 | 3,121 | $1,285 | $4,011,022 | 1 | ||
| Sep 17, 2016 | 2 | $3,492,235 | -13% | 3,121 | $1,119 | $7,503,257 | 2 | |
| Sep 18, 2016 | 3 | $2,072,800 | -41% | 3,121 | $664 | $9,576,057 | 3 | |
| Sep 19, 2016 | 4 | $678,880 | -67% | 3,121 | $218 | $10,254,937 | 4 | |
| Sep 20, 2016 | 4 | $895,311 | +32% | 3,121 | $287 | $11,150,248 | 5 | |
| Sep 21, 2016 | 4 | $533,592 | -40% | 3,121 | $171 | $11,683,840 | 6 | |
| Sep 22, 2016 | 4 | $494,855 | -7% | 3,121 | $159 | $12,178,695 | 7 | |
| Sep 23, 2016 | 5 | $1,280,486 | +159% | -68% | 3,121 | $410 | $13,459,181 | 8 |
| Sep 24, 2016 | 5 | $1,779,211 | +39% | -49% | 3,121 | $570 | $15,238,392 | 9 |
| Sep 25, 2016 | 6 | $994,088 | -44% | -52% | 3,121 | $319 | $16,232,480 | 10 |
| Sep 26, 2016 | 5 | $324,698 | -67% | -52% | 3,121 | $104 | $16,557,178 | 11 |
| Sep 27, 2016 | 6 | $434,954 | +34% | -51% | 3,121 | $139 | $16,992,132 | 12 |
| Sep 28, 2016 | 7 | $303,592 | -30% | -43% | 3,121 | $97 | $17,295,724 | 13 |
| Sep 29, 2016 | 7 | $261,364 | -14% | -47% | 3,121 | $84 | $17,557,088 | 14 |
| Sep 30, 2016 | 12 | $486,526 | +86% | -62% | 1,828 | $266 | $18,043,614 | 15 |
| Oct 1, 2016 | 12 | $709,339 | +46% | -60% | 1,828 | $388 | $18,752,953 | 16 |
| Oct 2, 2016 | 12 | $384,603 | -46% | -61% | 1,828 | $210 | $19,137,556 | 17 |
| Oct 3, 2016 | 12 | $146,200 | -62% | -55% | 1,828 | $80 | $19,283,756 | 18 |
| Oct 4, 2016 | 11 | $168,793 | +15% | -61% | 1,828 | $92 | $19,452,549 | 19 |
| Oct 5, 2016 | 11 | $128,581 | -24% | -58% | 1,828 | $70 | $19,581,130 | 20 |
| Oct 6, 2016 | 12 | $98,179 | -24% | -62% | 1,828 | $54 | $19,679,309 | 21 |
| Oct 7, 2016 | 15 | $155,925 | +59% | -68% | 668 | $233 | $19,835,234 | 22 |
| Oct 8, 2016 | 15 | $219,699 | +41% | -69% | 668 | $329 | $20,054,933 | 23 |
| Oct 9, 2016 | 15 | $142,668 | -35% | -63% | 668 | $214 | $20,197,601 | 24 |
| Oct 10, 2016 | - | $66,764 | -53% | -54% | 668 | $100 | $20,264,365 | 25 |
| Oct 11, 2016 | - | $57,072 | -15% | -66% | 668 | $85 | $20,321,437 | 26 |
| Oct 12, 2016 | - | $44,369 | -22% | -65% | 668 | $66 | $20,365,806 | 27 |
| Oct 13, 2016 | - | $36,710 | -17% | -63% | 668 | $55 | $20,402,516 | 28 |
| Oct 14, 2016 | - | $54,133 | +47% | -65% | 243 | $223 | $20,456,649 | 29 |
| Oct 15, 2016 | - | $79,170 | +46% | -64% | 243 | $326 | $20,535,819 | 30 |
| Oct 16, 2016 | - | $38,987 | -51% | -73% | 243 | $160 | $20,574,806 | 31 |
| Oct 17, 2016 | - | $14,561 | -63% | -78% | 243 | $60 | $20,589,367 | 32 |
| Oct 18, 2016 | - | $17,639 | +21% | -69% | 243 | $73 | $20,607,006 | 33 |
| Oct 19, 2016 | - | $14,936 | -15% | -66% | 243 | $61 | $20,621,942 | 34 |
| Oct 20, 2016 | - | $9,106 | -39% | -75% | 243 | $37 | $20,631,048 | 35 |
| Oct 21, 2016 | - | $40,015 | +339% | -26% | 166 | $241 | $20,671,063 | 36 |
| Oct 22, 2016 | - | $53,674 | +34% | -32% | 166 | $323 | $20,724,737 | 37 |
| Oct 23, 2016 | - | $22,276 | -58% | -43% | 166 | $134 | $20,747,013 | 38 |
| Oct 24, 2016 | - | $7,473 | -66% | -49% | 166 | $45 | $20,754,486 | 39 |
| Oct 25, 2016 | - | $7,518 | +1% | -57% | 166 | $45 | $20,762,004 | 40 |
| Oct 26, 2016 | - | $6,516 | -13% | -56% | 166 | $39 | $20,768,520 | 41 |
| Oct 27, 2016 | - | $8,541 | +31% | -6% | 166 | $51 | $20,777,061 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 16, 2016 | 2 | $12,178,695 | 3,121 | $3,902 | $12,178,695 | 1 | |
| Sep 23, 2016 | 6 | $5,378,393 | -56% | 3,121 | $1,723 | $17,557,088 | 2 |
| Sep 30, 2016 | 12 | $2,122,221 | -61% | 1,828 | $1,161 | $19,679,309 | 3 |
| Oct 7, 2016 | 16 | $723,207 | -66% | 668 | $1,083 | $20,402,516 | 4 |
| Oct 14, 2016 | 29 | $228,532 | -68% | 243 | $940 | $20,631,048 | 5 |
| Oct 21, 2016 | 37 | $146,013 | -36% | 166 | $880 | $20,777,061 | 6 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A group of college students venture into the Black Hills Forest in Maryland to uncover the mysteries surrounding the disappearance of James’ sister who many believe is connected to the legend of the Blair Witch. At first the group is hopeful, especially when a pair of locals offer to act as guides through the dark and winding woods, but as the endless night wears on, the group is visited by a menacing presence. Slowly, they begin to realize the legend is all too real and more sinister than they could have imagined.
Metrics
| Opening Weekend: | $9,576,057 (46.1% of total gross) |
| Legs: | 2.17 (domestic box office/biggest weekend) |
| Domestic Share: | 53.3% (domestic box office/worldwide) |
| Production Budget: | $10,000,000 (worldwide box office is 3.9 times production budget) |
| Theater counts: | 3,121 opening theaters/3,121 max. theaters, 2.9 weeks average run per theater |
| Infl. Adj. Dom. BO | $28,727,585 |
Movie Details
| Domestic Releases: | September 16th, 2016 (Wide) by Lionsgate |
| International Releases: | September 15th, 2016 (Wide) (Netherlands)
September 16th, 2016 (Wide) (Australia) September 16th, 2016 (Wide) (Argentina) September 16th, 2016 (Wide) (Brazil) September 16th, 2016 (Wide) (Poland) |
| Video Release: | January 3rd, 2017 by Lionsgate Home Entertainment |
| MPA Rating: | R for language, terror and some disturbing images. (Rating bulletin 2437 (Cert #50156), 8/10/2016) |
| Running Time: | 89 minutes |
| Franchise: | Blair Witch Project |
| Cast, crew, or production detail: | Found Footage, Legacy Sequel |
| Plot point: | Missing Person |
| Social setting: | Supernatural |
| Subgenre: | Found footage horror |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Lionsgate, Vertigo Entertainment, Room 101, Snoot Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 16, 2016 | 2 | $9,576,057 | 3,121 | $3,068 | $9,576,057 | 1 | |
| Sep 23, 2016 | 6 | $4,053,785 | -58% | 3,121 | $1,299 | $16,232,480 | 2 |
| Sep 30, 2016 | 12 | $1,580,468 | -61% | 1,828 | $865 | $19,137,556 | 3 |
| Oct 7, 2016 | 15 | $518,292 | -67% | 668 | $776 | $20,197,601 | 4 |
| Oct 14, 2016 | 27 | $172,290 | -67% | 243 | $709 | $20,574,806 | 5 |
| Oct 21, 2016 | 35 | $115,965 | -33% | 166 | $699 | $20,747,013 | 6 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 15, 2016 | P | $765,000 | 0 | $765,000 | ||||
| Sep 16, 2016 | 2 | $4,011,022 | 3,121 | $1,285 | $4,011,022 | 1 | ||
| Sep 17, 2016 | 2 | $3,492,235 | -13% | 3,121 | $1,119 | $7,503,257 | 2 | |
| Sep 18, 2016 | 3 | $2,072,800 | -41% | 3,121 | $664 | $9,576,057 | 3 | |
| Sep 19, 2016 | 4 | $678,880 | -67% | 3,121 | $218 | $10,254,937 | 4 | |
| Sep 20, 2016 | 4 | $895,311 | +32% | 3,121 | $287 | $11,150,248 | 5 | |
| Sep 21, 2016 | 4 | $533,592 | -40% | 3,121 | $171 | $11,683,840 | 6 | |
| Sep 22, 2016 | 4 | $494,855 | -7% | 3,121 | $159 | $12,178,695 | 7 | |
| Sep 23, 2016 | 5 | $1,280,486 | +159% | -68% | 3,121 | $410 | $13,459,181 | 8 |
| Sep 24, 2016 | 5 | $1,779,211 | +39% | -49% | 3,121 | $570 | $15,238,392 | 9 |
| Sep 25, 2016 | 6 | $994,088 | -44% | -52% | 3,121 | $319 | $16,232,480 | 10 |
| Sep 26, 2016 | 5 | $324,698 | -67% | -52% | 3,121 | $104 | $16,557,178 | 11 |
| Sep 27, 2016 | 6 | $434,954 | +34% | -51% | 3,121 | $139 | $16,992,132 | 12 |
| Sep 28, 2016 | 7 | $303,592 | -30% | -43% | 3,121 | $97 | $17,295,724 | 13 |
| Sep 29, 2016 | 7 | $261,364 | -14% | -47% | 3,121 | $84 | $17,557,088 | 14 |
| Sep 30, 2016 | 12 | $486,526 | +86% | -62% | 1,828 | $266 | $18,043,614 | 15 |
| Oct 1, 2016 | 12 | $709,339 | +46% | -60% | 1,828 | $388 | $18,752,953 | 16 |
| Oct 2, 2016 | 12 | $384,603 | -46% | -61% | 1,828 | $210 | $19,137,556 | 17 |
| Oct 3, 2016 | 12 | $146,200 | -62% | -55% | 1,828 | $80 | $19,283,756 | 18 |
| Oct 4, 2016 | 11 | $168,793 | +15% | -61% | 1,828 | $92 | $19,452,549 | 19 |
| Oct 5, 2016 | 11 | $128,581 | -24% | -58% | 1,828 | $70 | $19,581,130 | 20 |
| Oct 6, 2016 | 12 | $98,179 | -24% | -62% | 1,828 | $54 | $19,679,309 | 21 |
| Oct 7, 2016 | 15 | $155,925 | +59% | -68% | 668 | $233 | $19,835,234 | 22 |
| Oct 8, 2016 | 15 | $219,699 | +41% | -69% | 668 | $329 | $20,054,933 | 23 |
| Oct 9, 2016 | 15 | $142,668 | -35% | -63% | 668 | $214 | $20,197,601 | 24 |
| Oct 10, 2016 | - | $66,764 | -53% | -54% | 668 | $100 | $20,264,365 | 25 |
| Oct 11, 2016 | - | $57,072 | -15% | -66% | 668 | $85 | $20,321,437 | 26 |
| Oct 12, 2016 | - | $44,369 | -22% | -65% | 668 | $66 | $20,365,806 | 27 |
| Oct 13, 2016 | - | $36,710 | -17% | -63% | 668 | $55 | $20,402,516 | 28 |
| Oct 14, 2016 | - | $54,133 | +47% | -65% | 243 | $223 | $20,456,649 | 29 |
| Oct 15, 2016 | - | $79,170 | +46% | -64% | 243 | $326 | $20,535,819 | 30 |
| Oct 16, 2016 | - | $38,987 | -51% | -73% | 243 | $160 | $20,574,806 | 31 |
| Oct 17, 2016 | - | $14,561 | -63% | -78% | 243 | $60 | $20,589,367 | 32 |
| Oct 18, 2016 | - | $17,639 | +21% | -69% | 243 | $73 | $20,607,006 | 33 |
| Oct 19, 2016 | - | $14,936 | -15% | -66% | 243 | $61 | $20,621,942 | 34 |
| Oct 20, 2016 | - | $9,106 | -39% | -75% | 243 | $37 | $20,631,048 | 35 |
| Oct 21, 2016 | - | $40,015 | +339% | -26% | 166 | $241 | $20,671,063 | 36 |
| Oct 22, 2016 | - | $53,674 | +34% | -32% | 166 | $323 | $20,724,737 | 37 |
| Oct 23, 2016 | - | $22,276 | -58% | -43% | 166 | $134 | $20,747,013 | 38 |
| Oct 24, 2016 | - | $7,473 | -66% | -49% | 166 | $45 | $20,754,486 | 39 |
| Oct 25, 2016 | - | $7,518 | +1% | -57% | 166 | $45 | $20,762,004 | 40 |
| Oct 26, 2016 | - | $6,516 | -13% | -56% | 166 | $39 | $20,768,520 | 41 |
| Oct 27, 2016 | - | $8,541 | +31% | -6% | 166 | $51 | $20,777,061 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 16, 2016 | 2 | $12,178,695 | 3,121 | $3,902 | $12,178,695 | 1 | |
| Sep 23, 2016 | 6 | $5,378,393 | -56% | 3,121 | $1,723 | $17,557,088 | 2 |
| Sep 30, 2016 | 12 | $2,122,221 | -61% | 1,828 | $1,161 | $19,679,309 | 3 |
| Oct 7, 2016 | 16 | $723,207 | -66% | 668 | $1,083 | $20,402,516 | 4 |
| Oct 14, 2016 | 29 | $228,532 | -68% | 243 | $940 | $20,631,048 | 5 |
| Oct 21, 2016 | 37 | $146,013 | -36% | 166 | $880 | $20,777,061 | 6 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.