Branded (2012)
| Theatrical Performance | ||
| Domestic Box Office | $353,513 | Details |
| International Box Office | $1,969,117 | |
| Worldwide Box Office | $2,322,630 | |
| Further financial details... | ||
Synopsis
BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
Metrics
| Opening Weekend: | $240,589 (68.1% of total gross) |
| Legs: | 1.47 (domestic box office/biggest weekend) |
| Domestic Share: | 15.2% (domestic box office/worldwide) |
| Theater counts: | 307 opening theaters/307 max. theaters, 1.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $531,156 |
Movie Details
| Domestic Releases: | September 7th, 2012 (Limited) by Roadside Attractions, released as Branded |
| Video Release: | January 15th, 2013 by Lionsgate Home Entertainment |
| MPA Rating: | R for language and some sexual content. (Rating bulletin 2199, 11/23/2011) |
| Running Time: | 106 minutes |
| Cast, crew, or production detail: | Visual Effects |
| Plot point: | Conspiracy Theory, Corporate Malfeasance, Food, Reality TV |
| Social setting: | Advertising and Marketing, Dystopia |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | Barbossa, Mirumir, TNT - Broadcasting Netword |
| Production Countries: | United States, Russian Federation |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | 30 | $240,589 | 307 | $784 | $240,589 | 1 | |
| Sep 14, 2012 | 65 | $18,423 | -92% | 80 | $230 | $343,069 | 2 |
| Sep 21, 2012 | 104 | $358 | -98% | 2 | $179 | $353,227 | 3 |
| Sep 28, 2012 | 109 | $24 | -93% | 1 | $24 | $353,468 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | - | $93,000 | 307 | $303 | $93,000 | 1 | ||
| Sep 8, 2012 | - | $88,610 | -5% | 307 | $289 | $181,610 | 2 | |
| Sep 9, 2012 | - | $58,979 | -33% | 307 | $192 | $240,589 | 3 | |
| Sep 10, 2012 | - | $23,434 | -60% | 307 | $76 | $264,023 | 4 | |
| Sep 11, 2012 | - | $22,163 | -5% | 307 | $72 | $286,186 | 5 | |
| Sep 12, 2012 | - | $19,843 | -10% | 307 | $65 | $306,029 | 6 | |
| Sep 13, 2012 | - | $18,617 | -6% | 307 | $61 | $324,646 | 7 | |
| Sep 14, 2012 | - | $5,912 | -68% | -94% | 80 | $74 | $330,558 | 8 |
| Sep 15, 2012 | - | $7,095 | +20% | -92% | 80 | $89 | $337,653 | 9 |
| Sep 16, 2012 | - | $5,416 | -24% | -91% | 80 | $68 | $343,069 | 10 |
| Sep 17, 2012 | - | $2,798 | -48% | -88% | 80 | $35 | $345,867 | 11 |
| Sep 18, 2012 | - | $2,758 | -1% | -88% | 80 | $34 | $348,625 | 12 |
| Sep 19, 2012 | - | $2,049 | -26% | -90% | 80 | $26 | $350,674 | 13 |
| Sep 20, 2012 | - | $2,195 | +7% | -88% | 80 | $27 | $352,869 | 14 |
| Sep 21, 2012 | - | $123 | -94% | -98% | 2 | $62 | $352,992 | 15 |
| Sep 22, 2012 | - | $129 | +5% | -98% | 2 | $65 | $353,121 | 16 |
| Sep 23, 2012 | - | $106 | -18% | -98% | 2 | $53 | $353,227 | 17 |
| Sep 24, 2012 | - | $94 | -11% | -97% | 2 | $47 | $353,321 | 18 |
| Sep 25, 2012 | - | $75 | -20% | -97% | 2 | $38 | $353,396 | 19 |
| Sep 26, 2012 | - | $17 | -77% | -99% | 2 | $9 | $353,413 | 20 |
| Sep 27, 2012 | - | $31 | +82% | -99% | 2 | $16 | $353,444 | 21 |
| Sep 28, 2012 | - | $14 | -55% | -89% | 1 | $14 | $353,458 | 22 |
| Sep 29, 2012 | - | $10 | -29% | -92% | 1 | $10 | $353,468 | 23 |
| Oct 2, 2012 | - | $5 | -93% | 1 | $5 | $353,473 | 26 | |
| Oct 3, 2012 | - | $40 | +700% | +135% | 1 | $40 | $353,513 | 27 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | 31 | $324,646 | 307 | $1,057 | $324,646 | 1 | |
| Sep 14, 2012 | 65 | $28,223 | -91% | 80 | $353 | $352,869 | 2 |
| Sep 21, 2012 | 107 | $575 | -98% | 2 | $288 | $353,444 | 3 |
| Sep 28, 2012 | 117 | $69 | -88% | 1 | $69 | $353,513 | 4 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
BRANDED is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. One man’s Misha passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.
Metrics
| Opening Weekend: | $240,589 (68.1% of total gross) |
| Legs: | 1.47 (domestic box office/biggest weekend) |
| Domestic Share: | 15.2% (domestic box office/worldwide) |
| Theater counts: | 307 opening theaters/307 max. theaters, 1.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $531,156 |
Movie Details
| Domestic Releases: | September 7th, 2012 (Limited) by Roadside Attractions, released as Branded |
| Video Release: | January 15th, 2013 by Lionsgate Home Entertainment |
| MPA Rating: | R for language and some sexual content. (Rating bulletin 2199, 11/23/2011) |
| Running Time: | 106 minutes |
| Cast, crew, or production detail: | Visual Effects |
| Plot point: | Conspiracy Theory, Corporate Malfeasance, Food, Reality TV |
| Social setting: | Advertising and Marketing, Dystopia |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | Barbossa, Mirumir, TNT - Broadcasting Netword |
| Production Countries: | United States, Russian Federation |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | 30 | $240,589 | 307 | $784 | $240,589 | 1 | |
| Sep 14, 2012 | 65 | $18,423 | -92% | 80 | $230 | $343,069 | 2 |
| Sep 21, 2012 | 104 | $358 | -98% | 2 | $179 | $353,227 | 3 |
| Sep 28, 2012 | 109 | $24 | -93% | 1 | $24 | $353,468 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | - | $93,000 | 307 | $303 | $93,000 | 1 | ||
| Sep 8, 2012 | - | $88,610 | -5% | 307 | $289 | $181,610 | 2 | |
| Sep 9, 2012 | - | $58,979 | -33% | 307 | $192 | $240,589 | 3 | |
| Sep 10, 2012 | - | $23,434 | -60% | 307 | $76 | $264,023 | 4 | |
| Sep 11, 2012 | - | $22,163 | -5% | 307 | $72 | $286,186 | 5 | |
| Sep 12, 2012 | - | $19,843 | -10% | 307 | $65 | $306,029 | 6 | |
| Sep 13, 2012 | - | $18,617 | -6% | 307 | $61 | $324,646 | 7 | |
| Sep 14, 2012 | - | $5,912 | -68% | -94% | 80 | $74 | $330,558 | 8 |
| Sep 15, 2012 | - | $7,095 | +20% | -92% | 80 | $89 | $337,653 | 9 |
| Sep 16, 2012 | - | $5,416 | -24% | -91% | 80 | $68 | $343,069 | 10 |
| Sep 17, 2012 | - | $2,798 | -48% | -88% | 80 | $35 | $345,867 | 11 |
| Sep 18, 2012 | - | $2,758 | -1% | -88% | 80 | $34 | $348,625 | 12 |
| Sep 19, 2012 | - | $2,049 | -26% | -90% | 80 | $26 | $350,674 | 13 |
| Sep 20, 2012 | - | $2,195 | +7% | -88% | 80 | $27 | $352,869 | 14 |
| Sep 21, 2012 | - | $123 | -94% | -98% | 2 | $62 | $352,992 | 15 |
| Sep 22, 2012 | - | $129 | +5% | -98% | 2 | $65 | $353,121 | 16 |
| Sep 23, 2012 | - | $106 | -18% | -98% | 2 | $53 | $353,227 | 17 |
| Sep 24, 2012 | - | $94 | -11% | -97% | 2 | $47 | $353,321 | 18 |
| Sep 25, 2012 | - | $75 | -20% | -97% | 2 | $38 | $353,396 | 19 |
| Sep 26, 2012 | - | $17 | -77% | -99% | 2 | $9 | $353,413 | 20 |
| Sep 27, 2012 | - | $31 | +82% | -99% | 2 | $16 | $353,444 | 21 |
| Sep 28, 2012 | - | $14 | -55% | -89% | 1 | $14 | $353,458 | 22 |
| Sep 29, 2012 | - | $10 | -29% | -92% | 1 | $10 | $353,468 | 23 |
| Oct 2, 2012 | - | $5 | -93% | 1 | $5 | $353,473 | 26 | |
| Oct 3, 2012 | - | $40 | +700% | +135% | 1 | $40 | $353,513 | 27 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Sep 7, 2012 | 31 | $324,646 | 307 | $1,057 | $324,646 | 1 | |
| Sep 14, 2012 | 65 | $28,223 | -91% | 80 | $353 | $352,869 | 2 |
| Sep 21, 2012 | 107 | $575 | -98% | 2 | $288 | $353,444 | 3 |
| Sep 28, 2012 | 117 | $69 | -88% | 1 | $69 | $353,513 | 4 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.