Bully (2012)
| Theatrical Performance | ||
| Domestic Box Office | $3,483,795 | Details |
| Further financial details... | ||
Synopsis
Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film BULLY, directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. Filmed over the course of the 2009/2010 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, evealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviors that defy "kids will be kids" cliches, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.
Metrics
| Opening Weekend: | $116,472 (3.3% of total gross) |
| Legs: | 6.51 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 5 opening theaters/263 max. theaters, 6.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,234,449 |
Movie Details
| Domestic Releases: | March 30th, 2012 (Limited) by Weinstein Co. |
| Video Release: | February 12th, 2013 by Weinstein Co./Anchor Bay |
| MPA Rating: | PG-13 for intense thematic material, disturbing content, and some strong language - all involving kids. (Rating bulletin 2218, 4/11/2012) |
| Running Time: | 94 minutes |
| Cast, crew, or production detail: | Agitprop |
| Plot point: | Bullies, Death of a Son or Daughter, Dysfunctional Family, High School Hell, Juvenile Delinquent, LGBTQ+, Non-Chronological, Suicide |
| Subgenre: | Social and Cultural Documentary |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Where We Live |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 34 | $116,472 | 5 | $23,294 | $116,472 | 1 | |
| Apr 6, 2012 | 37 | $73,754 | -37% | 6 | $12,292 | $234,164 | 2 |
| Apr 13, 2012 | 16 | $535,433 | +626% | 158 | $3,389 | $814,635 | 3 |
| Apr 20, 2012 | 16 | $513,059 | -4% | 263 | $1,951 | $1,537,670 | 4 |
| Apr 27, 2012 | 20 | $327,390 | -36% | 263 | $1,245 | $2,123,869 | 5 |
| May 4, 2012 | 25 | $171,134 | -48% | 263 | $651 | $2,538,011 | 6 |
| May 11, 2012 | 28 | $134,829 | -21% | 263 | $513 | $2,864,071 | 7 |
| May 18, 2012 | 31 | $90,153 | -33% | 204 | $442 | $3,120,129 | 8 |
| May 25, 2012 | 41 | $41,000 | -55% | 104 | $394 | $3,295,473 | 9 |
| Jun 1, 2012 | 51 | $23,347 | -43% | 88 | $265 | $3,389,323 | 10 |
| Jun 8, 2012 | 55 | $16,542 | -29% | 31 | $534 | $3,463,489 | 11 |
| Jun 15, 2012 | 79 | $2,824 | -83% | 14 | $202 | $3,483,795 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 17, 2012 | 12 | $55,750 | 158 | $353 | $915,294 | 19 | ||
| Apr 19, 2012 | 12 | $56,556 | 158 | $358 | $1,024,611 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 38 | $160,410 | 5 | $32,082 | $160,410 | 1 | |
| Apr 6, 2012 | 39 | $118,792 | -26% | 6 | $19,799 | $279,202 | 2 |
| Apr 13, 2012 | 16 | $745,409 | +527% | 158 | $4,718 | $1,024,611 | 3 |
| Apr 20, 2012 | 16 | $771,868 | +4% | 263 | $2,935 | $1,796,479 | 4 |
| Apr 27, 2012 | 20 | $570,398 | -26% | 263 | $2,169 | $2,366,877 | 5 |
| May 4, 2012 | 22 | $362,365 | -36% | 263 | $1,378 | $2,729,242 | 6 |
| May 11, 2012 | 24 | $300,734 | -17% | 263 | $1,143 | $3,029,976 | 7 |
| Jun 1, 2012 | 40 | $80,971 | 88 | $920 | $3,446,947 | 10 | |
| Jun 8, 2012 | 57 | $34,024 | -58% | 31 | $1,098 | $3,480,971 | 11 |
| Jun 15, 2012 | 83 | $2,824 | -92% | 14 | $202 | $3,483,795 | 12 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film BULLY, directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. Filmed over the course of the 2009/2010 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, evealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviors that defy "kids will be kids" cliches, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.
Metrics
| Opening Weekend: | $116,472 (3.3% of total gross) |
| Legs: | 6.51 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 5 opening theaters/263 max. theaters, 6.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,234,449 |
Movie Details
| Domestic Releases: | March 30th, 2012 (Limited) by Weinstein Co. |
| Video Release: | February 12th, 2013 by Weinstein Co./Anchor Bay |
| MPA Rating: | PG-13 for intense thematic material, disturbing content, and some strong language - all involving kids. (Rating bulletin 2218, 4/11/2012) |
| Running Time: | 94 minutes |
| Cast, crew, or production detail: | Agitprop |
| Plot point: | Bullies, Death of a Son or Daughter, Dysfunctional Family, High School Hell, Juvenile Delinquent, LGBTQ+, Non-Chronological, Suicide |
| Subgenre: | Social and Cultural Documentary |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Where We Live |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 34 | $116,472 | 5 | $23,294 | $116,472 | 1 | |
| Apr 6, 2012 | 37 | $73,754 | -37% | 6 | $12,292 | $234,164 | 2 |
| Apr 13, 2012 | 16 | $535,433 | +626% | 158 | $3,389 | $814,635 | 3 |
| Apr 20, 2012 | 16 | $513,059 | -4% | 263 | $1,951 | $1,537,670 | 4 |
| Apr 27, 2012 | 20 | $327,390 | -36% | 263 | $1,245 | $2,123,869 | 5 |
| May 4, 2012 | 25 | $171,134 | -48% | 263 | $651 | $2,538,011 | 6 |
| May 11, 2012 | 28 | $134,829 | -21% | 263 | $513 | $2,864,071 | 7 |
| May 18, 2012 | 31 | $90,153 | -33% | 204 | $442 | $3,120,129 | 8 |
| May 25, 2012 | 41 | $41,000 | -55% | 104 | $394 | $3,295,473 | 9 |
| Jun 1, 2012 | 51 | $23,347 | -43% | 88 | $265 | $3,389,323 | 10 |
| Jun 8, 2012 | 55 | $16,542 | -29% | 31 | $534 | $3,463,489 | 11 |
| Jun 15, 2012 | 79 | $2,824 | -83% | 14 | $202 | $3,483,795 | 12 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 17, 2012 | 12 | $55,750 | 158 | $353 | $915,294 | 19 | ||
| Apr 19, 2012 | 12 | $56,556 | 158 | $358 | $1,024,611 | 21 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 38 | $160,410 | 5 | $32,082 | $160,410 | 1 | |
| Apr 6, 2012 | 39 | $118,792 | -26% | 6 | $19,799 | $279,202 | 2 |
| Apr 13, 2012 | 16 | $745,409 | +527% | 158 | $4,718 | $1,024,611 | 3 |
| Apr 20, 2012 | 16 | $771,868 | +4% | 263 | $2,935 | $1,796,479 | 4 |
| Apr 27, 2012 | 20 | $570,398 | -26% | 263 | $2,169 | $2,366,877 | 5 |
| May 4, 2012 | 22 | $362,365 | -36% | 263 | $1,378 | $2,729,242 | 6 |
| May 11, 2012 | 24 | $300,734 | -17% | 263 | $1,143 | $3,029,976 | 7 |
| Jun 1, 2012 | 40 | $80,971 | 88 | $920 | $3,446,947 | 10 | |
| Jun 8, 2012 | 57 | $34,024 | -58% | 31 | $1,098 | $3,480,971 | 11 |
| Jun 15, 2012 | 83 | $2,824 | -92% | 14 | $202 | $3,483,795 | 12 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.