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Bully (2012)

Bully poster
Theatrical Performance
Domestic Box Office $3,483,795Details
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


Over 13 million American kids will be bullied this year, making it the most common form of violence experienced by young people in the nation. The new documentary film BULLY, directed by Sundance and Emmy-award winning filmmaker Lee Hirsch, brings human scale to this startling statistic, offering an intimate, unflinching look at how bullying has touched five kids and their families. BULLY is a beautifully cinematic, character-driven documentary. At its heart are those with huge stakes in this issue whose stories each represent a different facet of America’s bullying crisis. Filmed over the course of the 2009/2010 school year, BULLY opens a window onto the pained and often endangered lives of bullied kids, evealing a problem that transcends geographic, racial, ethnic and economic borders. It documents the responses of teachers and administrators to aggressive behaviors that defy "kids will be kids" cliches, and it captures a growing movement among parents and youths to change how bullying is handled in schools, in communities and in society as a whole.


Latest Ranking on Cumulative Box Office Lists

All Time Domestic Box Office (Rank 6,401-6,500) 6,487 $3,483,795
All Time Worldwide Box Office (Rank 8,601-8,700) 8,673 $3,483,795
All Time Domestic Highest Grossing Limited Release Movies (Rank 701-800) 747 $3,483,795

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.

Movie Details

Domestic Releases: March 30th, 2012 (Limited) by Weinstein Co.
Video Release: February 12th, 2013 by Weinstein Co./Anchor Bay
MPAA Rating: PG-13 for intense thematic material, disturbing content, and some strong language - all involving kids.
(Rating bulletin 2218, 4/11/2012)
Running Time: 94 minutes
Comparisons: Create your own comparison chart…
Keywords: Bullies, High School Hell, Agitprop, Juvenile Delinquent, Non-Chronological, LGBT, Suicide, Dysfunctional Family, Death of a Son or Daughter
Source:Based on Real Life Events
Production Method:Live Action
Creative Type:Factual
Production Companies: Where We Live
Production Countries: United States

Ranking on other Records and Milestones

Days In
Top 2012 Theater Average 34 $23,294 Mar 30, 2012 3


Ja'Meya Jackson Kelby    Herself
Bob Johnson    Himself
Alex Libby    Himself
Jackie Libby    Herself
Maya Libby    Herself
Jada Libby    Herself
Ethan Libby    Himself
Logan Libby    Himself
Kim Lockwood    Herself
David Long    Himself
Tina Long    Herself
Troy Long    Himself
Devon Matthews    Himself
Barbara Primer    Herself
Kirk Smalley    Himself
Laura Smalley    Herself
Trey Wallace    Himself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Lee Hirsch    Producer
Cynthia Lowen    Producer
Cindy Waitt    Executive Producer
Lee Hirsch    Cinematographer
Lindsay Utz    Editor
Jenny Golden    Editor
Ion Furjanic    Composer
Justin Rice    Composer
Christian Rudder    Composer
Enat Sidi    Consulting Editor
Lee Hirsch    Screenwriter
Cynthia Lowen    Screenwriter
Brooke Wentz    Music Supervisor

DVD and Blu-ray Releases for February 12th, 2013

February 12th, 2013

It's a busy week, not only in terms of big selling DVDs and Blu-ray, but also in terms of quality. Skyfall will be the best-selling DVD and Blu-ray of the week, plus it is a contender for Pick of the Week. It is not the only contender, as The Perks of Being a Wallflower (DVD or Blu-ray Combo Pack); The Sessions (DVD or Blu-ray); Bully (DVD or Blu-ray Combo Pack); Nurse Jackie: Season Four (DVD or Blu-ray) and The Thieves (DVD or Blu-ray) were all contenders. In the end, I went with Skyfall, but it was close. More...

2013 Awards Season: PGA Produces a Few Surprises

January 6th, 2013

Producers Guild of America announced their nominations this week, including the three theatrical categories. There were a number of films on the list that have been mentioned time and time again this awards season, like Zero Dark Thirty, but there were also a few surprises. More...

Per Theater Chart: Nothing Left to Avenge

May 23rd, 2012

The Avengers was the only film to reach the $10,000 mark on the per theater chart earning an average of $13,096. Elena probably would have earned a spot in the $10,000 club had it not opened on Wednesday. It earned $9,035 in one theater over the weekend, but $13,240 over its five-day opening. More...

Bernie Buried the Competition on the Per Theater Chart

May 2nd, 2012

Bernie got off to an unexpectedly strong start with an average of $28,602 in three theaters. With 82% positive reviews, it should have strong enough word-of-mouth to expand significantly. Headhunters was the only other film in the $10,000 club earning an average of $10,753 in four theaters. As a foreign language film, it will have more trouble expanding. More...

Thinking About the Per Theater Chart

April 25th, 2012

Think Like a Man was a surprise hit and the only film to top $10,000 on the per theater chart. However, Darling Companion came very, very close with an average of $9,991 in four theaters. More...

Will Limited Releases Earn a Perfect Score or Get Detention?

April 13th, 2012

There are quite a few limited releases on this week's list, but few of them are earning overall positive reviews. In fact, only Monsieur Lazhar and Post Mortem are earning reviews above 80% positive, although Here is close to that mark. Additionally, the PG-13 cut of Bully is also coming out this week and it should be the biggest hit out of all of the limited releases. More...

Per Theater Chart: Damsels in Delight

April 10th, 2012

Damsels in Distress topped the per theater chart with an average of $14,647 in four theaters. This suggests some potential to expand, although it is too soon to tell if the film will earn some measure of mainstream success. Bully slipped to second place with an average of $12,292 in six theaters, but it should expand now that it has been given a PG-13 rating. We Have a Pope surprised with an average of $10,456 in three theaters. More...

Per Theater Chart: Bullying is No Game

April 4th, 2012

The ratings controversy didn't hurt Bully, which topped the per theater chart with an average of $23,294 in five theaters. It is always difficult for a documentary to expand significantly, but this start will certainly help. The overall box office leader, The Hunger Games, was next with an average of $14,153 in more than 4,000 theaters. More...

Weekend Estimates: Hunger Games Continues Chart Domination

April 1st, 2012

Celebrations will continue at Lionsgate this weekend, as The Hunger Games continues its dominant run at the box office, dropping a creditable 60% in its second weekend in release to $61.1 million. That will be the 7th-best second weekend of all time, and take it past $250 million in 10 days. It also tops the combined box office of this weekend's second- and third-placed films: Wrath of the Titans and Mirror Mirror will both debut with respectable figures, $34.2 million and $19 million respectively, but neither film looks likely to end up making significant amounts of money. More...

Limited Releases Fighting Mad

March 30th, 2012

There are a number of films opening in limited release this week, including a few documentaries. The biggest of these is Bully, which earned a boost in its publicity thanks to a ratings fight with the MPAA. The Island President is another documentary worth checking out. Meanwhile, Goon makes its theatrical debut in the States and it deserves to find an audience south of the border. More...

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/03/30 34 $116,472   5 $23,294   $116,472 1
2012/04/06 33 $73,754 -37% 6 $12,292   $234,164 2
2012/04/13 16 $535,433 +626% 158 $3,389   $814,635 3
2012/04/20 16 $513,059 -4% 263 $1,951   $1,537,670 4
2012/04/27 20 $327,390 -36% 263 $1,245   $2,123,869 5
2012/05/04 25 $171,134 -48% 263 $651   $2,538,011 6
2012/05/11 28 $134,829 -21% 263 $513   $2,864,071 7
2012/05/18 31 $90,153 -33% 204 $442   $3,120,129 8
2012/05/25 41 $41,000 -55% 104 $394   $3,295,473 9
2012/06/01 51 $23,347 -43% 88 $265   $3,389,323 10
2012/06/08 55 $16,542 -29% 31 $534   $3,463,489 11
2012/06/15 79 $2,824 -83% 14 $202   $3,483,795 12

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/04/17 12 $55,750   158 $353   $915,294 19
2012/04/19 12 $56,556   158 $358   $1,024,611 21

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/03/30 38 $160,410   5 $32,082   $160,410 1
2012/04/06 39 $118,792 -26% 6 $19,799   $279,202 2
2012/04/13 16 $745,409 +527% 158 $4,718   $1,024,611 3
2012/04/20 16 $771,868 +4% 263 $2,935   $1,796,479 4
2012/04/27 20 $570,398 -26% 263 $2,169   $2,366,877 5
2012/05/04 22 $362,365 -36% 263 $1,378   $2,729,242 6
2012/05/11 24 $300,734 -17% 263 $1,143   $3,029,976 7
2012/06/01 40 $80,971   88 $920   $3,446,947 10
2012/06/08 57 $34,024 -58% 31 $1,098   $3,480,971 11
2012/06/15 82 $2,824 -92% 14 $202   $3,483,795 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at