Cartas a Elena (2012)

Theatrical Performance
Domestic Box Office $8,511Details
International Box Office $112,743
Worldwide Box Office $121,254
Further financial details...

Synopsis

In the beautiful hills of Cooper Canyon in Chihuahua, Mexico, a young boy (Emilio) is adopted by the mailman (Teo). As part of their daily tasks, they not only deliver the mail but read letters to the villagers, as well as take dictation, since most are illiterate. Young Emilio quickly learns to read and write but feels saddened by the mostly difficult stories sent by relatives that moved north to Denver, Colorado in pursuit of a better future. One day Teo becomes disabled and Emilio takes over the mail route and with great imagination he changes the letters to happy and optimistic stories. Within days, the village is transformed. The elders, once hopeless, lonely and sad, are now happy and enthusiastic, enjoying the "supposed" success their loved ones write of in the United States. But the enjoyment is short lived, as they realize that all the wonderful stories are the same, a product of Emilio’s imagination. During this same period, Emilio meets a young girl named Elena and they have an innocent friendship that becomes their first love.

Metrics

Opening Weekend:$7,711 (90.6% of total gross)
Legs:1.10 (domestic box office/biggest weekend)
Domestic Share:7.0% (domestic box office/worldwide)
Theater counts:12 opening theaters/12 max. theaters, 1.0 weeks average run per theater
Infl. Adj. Dom. BO $12,785

Movie Details

Domestic Releases: June 8th, 2012 (Limited) by Freestyle Releasing, released as Letters to Elena
International Releases: March 9th, 2012 (Wide) (Mexico)
October 26th, 2012 (Wide) (Spain)
MPA Rating: PG for thematic elements, violence, language and smoking.
(Rating bulletin 2224, 5/23/2012)
Running Time: 104 minutes
Plot point: Coming of Age, Immigration, Orphan
Social setting: Adopted Family, Life in a Small Town
Target audience: Hispanic
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cartas a Elena, LLC
Production Countries: Mexico
Languages: Spanish

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 8, 2012 68 $7,711   12 $643   $7,711 1

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
Jun 8, 2012 - $1,974   12 $165   $1,974 1
Jun 9, 2012 - $2,771 +40% 12 $231   $4,745 2
Jun 10, 2012 - $2,966 +7% 12 $247   $7,711 3
Jun 11, 2012 - $800 -73% 12 $67   $8,511 4

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 8, 2012 73 $8,511   12 $709   $8,511 1

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

In the beautiful hills of Cooper Canyon in Chihuahua, Mexico, a young boy (Emilio) is adopted by the mailman (Teo). As part of their daily tasks, they not only deliver the mail but read letters to the villagers, as well as take dictation, since most are illiterate. Young Emilio quickly learns to read and write but feels saddened by the mostly difficult stories sent by relatives that moved north to Denver, Colorado in pursuit of a better future. One day Teo becomes disabled and Emilio takes over the mail route and with great imagination he changes the letters to happy and optimistic stories. Within days, the village is transformed. The elders, once hopeless, lonely and sad, are now happy and enthusiastic, enjoying the "supposed" success their loved ones write of in the United States. But the enjoyment is short lived, as they realize that all the wonderful stories are the same, a product of Emilio’s imagination. During this same period, Emilio meets a young girl named Elena and they have an innocent friendship that becomes their first love.

Metrics

Opening Weekend:$7,711 (90.6% of total gross)
Legs:1.10 (domestic box office/biggest weekend)
Domestic Share:7.0% (domestic box office/worldwide)
Theater counts:12 opening theaters/12 max. theaters, 1.0 weeks average run per theater
Infl. Adj. Dom. BO $12,785

Movie Details

Domestic Releases: June 8th, 2012 (Limited) by Freestyle Releasing, released as Letters to Elena
International Releases: March 9th, 2012 (Wide) (Mexico)
October 26th, 2012 (Wide) (Spain)
MPA Rating: PG for thematic elements, violence, language and smoking.
(Rating bulletin 2224, 5/23/2012)
Running Time: 104 minutes
Plot point: Coming of Age, Immigration, Orphan
Social setting: Adopted Family, Life in a Small Town
Target audience: Hispanic
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Cartas a Elena, LLC
Production Countries: Mexico
Languages: Spanish

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 8, 2012 68 $7,711   12 $643   $7,711 1

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
Jun 8, 2012 - $1,974   12 $165   $1,974 1
Jun 9, 2012 - $2,771 +40% 12 $231   $4,745 2
Jun 10, 2012 - $2,966 +7% 12 $247   $7,711 3
Jun 11, 2012 - $800 -73% 12 $67   $8,511 4

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 8, 2012 73 $8,511   12 $709   $8,511 1

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.