Country Strong (2010)

Country Strong poster
Theatrical Performance
Domestic Box Office $20,218,921Details
International Box Office $383,066Details
Worldwide Box Office $20,601,987
Home Market Performance
Est. Domestic DVD Sales $9,871,842 Details
Est. Domestic Blu-ray Sales $1,398,526 Details
Total Est. Domestic Video Sales $11,270,368
Further financial details...

Synopsis

A rising young singer-songwriter, Beau Hutton, gets involved with fallen country music star Kelly Canter and the pair embark on a tour to resurrect her career, helmed by her husband/manager, James, who accompanies them along with beauty queen-turned-singer Chiles Stanton. Complications arising from romantic entanglements and old demons threaten to derail them all.

Metrics

Opening Weekend:$30,452 (0.2% of total gross)
Legs:2.76 (domestic box office/biggest weekend)
Domestic Share:98.1% (domestic box office/worldwide)
Production Budget:$15,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2 opening theaters/1,441 max. theaters, 4.8 weeks average run per theater
Infl. Adj. Dom. BO $27,486,305

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,801-3,900) 3,806 $20,218,921
All Time International Box Office (Rank 13,501-13,600) 13,531 $383,066
All Time Worldwide Box Office (Rank 5,301-5,400) 5,368 $20,601,987

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: December 22nd, 2010 (Limited) by Sony Pictures
January 7th, 2011 (Expands Wide) by Sony Pictures
Video Release: April 12th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for thematic elements involving alcohol abuse and some sexual content.
(Rating bulletin 2145, 11/3/2010)
Running Time: 120 minutes
Comparisons: vs. Aloft
Create your own comparison chart…
Keywords: Musicians, Country and Western Music, Music Industry, Comeback, Life Drama, Addiction, Rehab / Former Addict, Off the Wagon / Relapse, On Tour, Infidelity, Suicide
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Material Pictures, Screen Gems
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 414 $5,227,493 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 271 $6,223,362 Jan 14, 2011 26
Top 2010 Theater Average 38 $20,753 Dec 31, 2010 12

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 24, 2010 42 $30,452   2 $15,226   $43,865 1
Dec 31, 2010 44 $41,506 +36% 2 $20,753   $119,742 2
Jan 7, 2011 6 $7,326,165 +17,551% 1,424 $5,145   $7,463,454 3
Jan 14, 2011 12 $3,682,375 -50% 1,424 $2,586   $13,287,509 4
Jan 21, 2011 13 $2,082,688 -43% 1,441 $1,445   $16,845,052 5
Jan 28, 2011 15 $1,274,454 -39% 1,287 $990   $18,806,281 6
Feb 4, 2011 20 $617,047 -52% 948 $651   $19,817,182 7
Feb 11, 2011 35 $167,348 -73% 328 $510   $20,218,921 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 22, 2010 - $7,395     2 $3,698   $7,395 1
Dec 23, 2010 - $6,018 -19%   2 $3,009   $13,413 2
Dec 24, 2010 - $4,968 -17%   2 $2,484   $18,381 3
Dec 25, 2010 - $13,488 +171%   2 $6,744   $31,869 4
Dec 26, 2010 - $11,996 -11%   2 $5,998   $43,865 5
Dec 27, 2010 - $8,126 -32%   2 $4,063   $51,991 6
Dec 28, 2010 - $8,740 +8%   2 $4,370   $60,731 7
Dec 29, 2010 - $9,256 +6% +25% 2 $4,628   $69,987 8
Dec 30, 2010 - $8,249 -11% +37% 2 $4,125   $78,236 9
Dec 31, 2010 - $11,400 +38% +129% 2 $5,700   $89,636 10
Jan 1, 2011 - $16,992 +49% +26% 2 $8,496   $106,628 11
Jan 2, 2011 - $13,114 -23% +9% 2 $6,557   $119,742 12
Jan 3, 2011 - $5,377 -59% -34% 2 $2,689   $125,119 13
Jan 4, 2011 - $4,313 -20% -51% 2 $2,157   $129,432 14
Jan 5, 2011 - $3,736 -13% -60% 2 $1,868   $133,168 15
Jan 6, 2011 - $4,121 +10% -50% 2 $2,061   $137,289 16
Jan 7, 2011 5 $2,576,788 +62,428% +22,503% 1,424 $1,810   $2,714,077 17
Jan 8, 2011 8 $3,017,768 +17% +17,660% 1,424 $2,119   $5,731,845 18
Jan 9, 2011 9 $1,731,609 -43% +13,104% 1,424 $1,216   $7,463,454 19
Jan 10, 2011 8 $486,371 -72% +8,945% 1,424 $342   $7,949,825 20
Jan 11, 2011 8 $569,937 +17% +13,114% 1,424 $400   $8,519,762 21
Jan 12, 2011 8 $543,200 -5% +14,440% 1,424 $381   $9,062,962 22
Jan 13, 2011 8 $542,172 n/c +13,056% 1,424 $381   $9,605,134 23
Jan 14, 2011 10 $1,102,487 +103% -57% 1,424 $774   $10,707,621 24
Jan 15, 2011 12 $1,484,466 +35% -51% 1,424 $1,042   $12,192,087 25
Jan 16, 2011 12 $1,095,422 -26% -37% 1,424 $769   $13,287,509 26
Jan 17, 2011 14 $698,874 -36% +44% 1,424 $491   $13,986,383 27
Jan 18, 2011 10 $283,657 -59% -50% 1,424 $199   $14,270,040 28
Jan 19, 2011 10 $247,604 -13% -54% 1,424 $174   $14,517,644 29
Jan 20, 2011 10 $244,720 -1% -55% 1,424 $172   $14,762,364 30
Jan 21, 2011 13 $630,093 +157% -43% 1,441 $437   $15,392,457 31
Jan 22, 2011 13 $1,004,235 +59% -32% 1,441 $697   $16,396,692 32
Jan 23, 2011 13 $448,360 -55% -59% 1,441 $311   $16,845,052 33
Jan 24, 2011 13 $148,857 -67% -79% 1,441 $103   $16,993,909 34
Jan 25, 2011 11 $196,951 +32% -31% 1,441 $137   $17,190,860 35
Jan 26, 2011 11 $164,816 -16% -33% 1,441 $114   $17,355,676 36
Jan 27, 2011 13 $176,151 +7% -28% 1,441 $122   $17,531,827 37
Jan 28, 2011 15 $371,877 +111% -41% 1,287 $289   $17,903,704 38
Jan 29, 2011 15 $585,683 +57% -42% 1,287 $455   $18,489,387 39
Jan 30, 2011 17 $316,894 -46% -29% 1,287 $246   $18,806,281 40
Jan 31, 2011 16 $84,757 -73% -43% 1,287 $66   $18,891,038 41
Feb 1, 2011 16 $102,841 +21% -48% 1,287 $80   $18,993,879 42
Feb 2, 2011 16 $97,841 -5% -41% 1,287 $76   $19,091,720 43
Feb 3, 2011 16 $108,415 +11% -38% 1,287 $84   $19,200,135 44
Feb 4, 2011 19 $200,084 +85% -46% 948 $211   $19,400,219 45
Feb 5, 2011 19 $321,005 +60% -45% 948 $339   $19,721,224 46
Feb 6, 2011 23 $95,958 -70% -70% 948 $101   $19,817,182 47
Feb 7, 2011 21 $47,598 -50% -44% 948 $50   $19,864,780 48
Feb 8, 2011 19 $62,273 +31% -39% 948 $66   $19,927,053 49
Feb 9, 2011 21 $56,133 -10% -43% 948 $59   $19,983,186 50
Feb 10, 2011 18 $68,387 +22% -37% 948 $72   $20,051,573 51
Feb 11, 2011 - $48,473 -29% -76% 328 $148   $20,100,046 52
Feb 12, 2011 - $74,354 +53% -77% 328 $227   $20,174,400 53
Feb 13, 2011 - $44,521 -40% -54% 328 $136   $20,218,921 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 60 $13,413   2 $6,707   $13,413 1
Dec 24, 2010 44 $64,823 +383% 2 $32,412   $78,236 2
Dec 31, 2010 45 $59,053 -9% 2 $29,527   $137,289 3
Jan 7, 2011 7 $9,467,845 +15,933% 1,424 $6,649   $9,605,134 4
Jan 14, 2011 11 $5,157,230 -46% 1,424 $3,622   $14,762,364 5
Jan 21, 2011 13 $2,769,463 -46% 1,441 $1,922   $17,531,827 6
Jan 28, 2011 15 $1,668,308 -40% 1,287 $1,296   $19,200,135 7
Feb 4, 2011 20 $851,438 -49% 948 $898   $20,051,573 8
Feb 11, 2011 37 $167,348 -80% 328 $510   $20,218,921 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 17, 20115168,546 168,546$2,695,051$2,695,0511
Apr 24, 20112775,477-55% 244,023$1,206,877$3,901,9282
May 1, 20111552,683-30% 296,706$842,401$4,744,3293
May 8, 2011869,318+32% 366,024$731,998$5,476,3274
May 15, 20111441,303-40% 407,327$604,263$6,080,5905
May 22, 20112416,129-61% 423,456$265,967$6,346,5576

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 17, 20111522,450 22,450$448,776$448,7761
May 8, 20111810,059 47,032$158,333$880,5864

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Gwyneth Paltrow    Kelly Canter
Tim McGraw    James Canter
Garrett Hedlund    Beau Hutton
Leighton Meester    Chiles Stanton

Supporting Cast

Marshall Chapman    Winnie
Jeremy Childs    J.J.
Lari White    Hair Stylist
Lisa Stewart Seals    Travis’s Mom
Jackie Welch    Teacher
Cinda McCain    Misty

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Shana Feste    Director
Shana Feste    Screenwriter
Jenno Topping    Producer
Tobey Maguire    Producer
Meredith Zamsky    Executive Producer
John Bailey    Cinematographer
David J. Bomba    Production Designer
Carol Littleton    Editor
Conor O Neill    Editor
Michael Brook    Composer
Jack Gill    Stunt Coordinator
Jacob Riehle    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Deathly Helps Bring Life to DVD Sales

April 26th, 2011

Despite coming on out on Friday, Harry Potter and the Deathly Hallows, Part I easily won the race on the DVD sales chart this week defeating new releases and holdovers alike. It sold 2.66 million units for total sales of $37.55 million. It will be interesting to see how well it holds up during its first full week of release. More...

DVD and Blu-ray Releases for April 12th, 2011

April 11th, 2011

The quality of first-run releases coming out on Tuesday is pretty low, but on this week's list we have The Voyage of the Dawn Treader, which came out last Friday, and The Deathly Hallows: Part I, which comes out this Friday. Besides those two releases, the only other potential big seller is The Incredibles on Blu-ray. I don't think that will top the sales, but it should do well on the Blu-ray sales chart and it is this week's Pick of the Week. More...

Awards Season: Oscars Offer a Truly Regal Performance

January 25th, 2011

The Oscar nominations were announced this morning, thus ending months of speculation. Along with a (very) few surprises, the list of nominees is mostly a case of Deja Vu. Leading the way, as it has so often this year, was The King's Speech, with 12 nominations, including six in seven of the most prestigious categories (Best Picture, Director, Screenplay, and the four acting categories). But it was far from the only multi-nominated film on the list. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Box Office Can't Find Any Traction

January 10th, 2011

It was quite a depressing weekend, as almost no film in the top five topped expectations. Worst still, it wasn't expected to be a good weekend to begin with. This left the overall box office down just over 30% from last weekend to $112 million. More importantly, that was nearly 30% less than the same weekend last year. If you want to really search for good news, you could point to the fact that if you take out Avatar out of the equation, then 2011 would have beaten 2010 over the weekend, but even here the margin of victory would have been lower than the ticket price inflation. It is way too early to judge how well 2011 will do compared to 2010, but so far it is 23% off of last year's pace at $281 million to $365 million. I expect that gap will grow in terms of raw dollars, but by the time Memorial Day rolls around, 2011 could start rattling off some wins. More...

Weekend Estimates: True Grit Tops Chart in Third Outing

January 9th, 2011

The post-Holiday hangover at the box office began in earnest this weekend, with the week's new wide release, Season of the Witch, and wide expansion, Country Strong both unable to gain much traction, allowing holdovers to dominate the chart. True Grit will end the weekend on top with an estimated $15 million, according to Paramount, and a running total of $110 million. Little Fockers will finish second with about $13.8 million, per Universal's estimates. More...

Will Holdovers Bewitch the Box Office?

January 6th, 2011

So, will holdovers bewitch the box office? The answer to that is almost guaranteed to be yes. There is almost no chance either the one wide release, Season of the Witch, or the major expansion, Country Strong, will top the chart. In fact, one could argue there's a better chance neither will reach the top five. This is really bad news for the start of 2011. We knew the holdovers wouldn't be as strong as they were last year, no with Avatar earning $50 million over the weekend, but if the new releases can't keep pace with last year's new releases, we could be in trouble. More...

Per Theater Chart: Blue Pulls in the Green

January 4th, 2011

The final weekend of the year saw no less than six films topping the $10,000 mark on the per theater chart. Leading the way was Blue Valentine with an average of $48,432 over the weekend and it already has close to $300,000 in just four theaters since Wednesday. Country Strong saw its average grow to $20,753, but it was still pushed to second place due to the competition. Another Year opened in third with $18,645 in six theaters, while Somewhere remained steady with $17,302 in eight. The Illusionist grew by 20% to $15,472, but it did have an extra day, as last weekend it opened on Saturday. The final $10,000 film was The King's Speech, which earned more than $7 million in 700 theaters for an average of $11,108. More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Per Theater Chart: New Releases are Strong

December 28th, 2010

There was a real battle for top spot on the per theater chart with Country Strong just coming out on top with an average of $17,321 in 2 theaters. That's a pretty good start, but I'm not sure it will be enough to get a truly wide release. Somewhere was right behind with an average of $17,012 in 7 theaters. However, one could argue it had a better opening, since it was playing in more theaters and opened on Wednesday, thus diluting its weekend average. The final film to reach the $10,000 mark was The Illusionist with an average of $12,865 in 3 theaters, but that was over just two days. More...

Limited Releases are Going Somewhere

December 23rd, 2010

It's a bit of a mess this week for limited releases, with some that opened yesterday, some that open tomorrow, and even one opening on Christmas. Most of them do have something in common: they are aiming for Awards Season glory. Most are not earning the kind of reviews normally associated with success during award Awards Season, or success in limited release in general, but perhaps we will have a surprise on our hands. There is one film, The Illusionist, that is an unqualified hit with critics, while there are a couple, Barney's Version and Somewhere, that are earning good reviews, but not great ones. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A rising young singer-songwriter, Beau Hutton, gets involved with fallen country music star Kelly Canter and the pair embark on a tour to resurrect her career, helmed by her husband/manager, James, who accompanies them along with beauty queen-turned-singer Chiles Stanton. Complications arising from romantic entanglements and old demons threaten to derail them all.

Metrics

Opening Weekend:$30,452 (0.2% of total gross)
Legs:2.76 (domestic box office/biggest weekend)
Domestic Share:98.1% (domestic box office/worldwide)
Production Budget:$15,000,000 (worldwide box office is 1.4 times production budget)
Theater counts:2 opening theaters/1,441 max. theaters, 4.8 weeks average run per theater
Infl. Adj. Dom. BO $27,486,305

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 3,801-3,900) 3,806 $20,218,921
All Time International Box Office (Rank 13,501-13,600) 13,531 $383,066
All Time Worldwide Box Office (Rank 5,301-5,400) 5,368 $20,601,987

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes

Movie Details

Domestic Releases: December 22nd, 2010 (Limited) by Sony Pictures
January 7th, 2011 (Expands Wide) by Sony Pictures
Video Release: April 12th, 2011 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for thematic elements involving alcohol abuse and some sexual content.
(Rating bulletin 2145, 11/3/2010)
Running Time: 120 minutes
Comparisons: vs. Aloft
Create your own comparison chart…
Keywords: Musicians, Country and Western Music, Music Industry, Comeback, Life Drama, Addiction, Rehab / Former Addict, Off the Wagon / Relapse, On Tour, Infidelity, Suicide
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Material Pictures, Screen Gems
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Martin Luther King (All Movies, 3-Day, Inflation Adjusted) 414 $5,227,493 Jan 14, 2011 26
Martin Luther King (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 271 $6,223,362 Jan 14, 2011 26
Top 2010 Theater Average 38 $20,753 Dec 31, 2010 12

Leading Cast

Gwyneth Paltrow    Kelly Canter
Tim McGraw    James Canter
Garrett Hedlund    Beau Hutton
Leighton Meester    Chiles Stanton

Supporting Cast

Marshall Chapman    Winnie
Jeremy Childs    J.J.
Lari White    Hair Stylist
Lisa Stewart Seals    Travis’s Mom
Jackie Welch    Teacher
Cinda McCain    Misty

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Shana Feste    Director
Shana Feste    Screenwriter
Jenno Topping    Producer
Tobey Maguire    Producer
Meredith Zamsky    Executive Producer
John Bailey    Cinematographer
David J. Bomba    Production Designer
Carol Littleton    Editor
Conor O Neill    Editor
Michael Brook    Composer
Jack Gill    Stunt Coordinator
Jacob Riehle    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Deathly Helps Bring Life to DVD Sales

April 26th, 2011

Despite coming on out on Friday, Harry Potter and the Deathly Hallows, Part I easily won the race on the DVD sales chart this week defeating new releases and holdovers alike. It sold 2.66 million units for total sales of $37.55 million. It will be interesting to see how well it holds up during its first full week of release. More...

DVD and Blu-ray Releases for April 12th, 2011

April 11th, 2011

The quality of first-run releases coming out on Tuesday is pretty low, but on this week's list we have The Voyage of the Dawn Treader, which came out last Friday, and The Deathly Hallows: Part I, which comes out this Friday. Besides those two releases, the only other potential big seller is The Incredibles on Blu-ray. I don't think that will top the sales, but it should do well on the Blu-ray sales chart and it is this week's Pick of the Week. More...

Awards Season: Oscars Offer a Truly Regal Performance

January 25th, 2011

The Oscar nominations were announced this morning, thus ending months of speculation. Along with a (very) few surprises, the list of nominees is mostly a case of Deja Vu. Leading the way, as it has so often this year, was The King's Speech, with 12 nominations, including six in seven of the most prestigious categories (Best Picture, Director, Screenplay, and the four acting categories). But it was far from the only multi-nominated film on the list. More...

Hornet is in the Green, But Dilemma has Problems

January 18th, 2011

2011 continues its trend of performing pretty well against 2010, if you ignore Avatar. This time last year, Avatar earned just over $40 million at the box office over the three-day weekend. This weekend 2011 was behind 2010 by just under $40 million over the same period. (You get a similar result if you look at the four-day numbers.) One could look at this as a small victory, as Avatar is such a rare commodity that it is unfair to expect the box office to compensate for that. However, there are a number of points that makes that thinking dangerous. First of all, even taking out Avatar, 2011's growth is not enough to keep pace with inflation. Secondly, without Avatar as competition, The Book of Eli probably would have earned at least a few million more, as would the rest of the box office. Thirdly, 2011 lost over the four-day weekend by a margin of $210 million to $159 million, which means there were about 7 million fewer people at theaters this weekend, which means there were 7 million fewer people seeing trailers, posters, etc. for upcoming films, and the box office can hardly afford missing out on that much free advertising. Finally, already 2011 is behind 2010 by nearly $200 million, at $798 million to $601 million, and if the conventional wisdom becomes, "2011 will be a disaster at the box office", it will take something special to overcome that negative buzz. And quite frankly, I don't see anything really special hitting theaters till the fall, and by then it will be too late. More...

Box Office Can't Find Any Traction

January 10th, 2011

It was quite a depressing weekend, as almost no film in the top five topped expectations. Worst still, it wasn't expected to be a good weekend to begin with. This left the overall box office down just over 30% from last weekend to $112 million. More importantly, that was nearly 30% less than the same weekend last year. If you want to really search for good news, you could point to the fact that if you take out Avatar out of the equation, then 2011 would have beaten 2010 over the weekend, but even here the margin of victory would have been lower than the ticket price inflation. It is way too early to judge how well 2011 will do compared to 2010, but so far it is 23% off of last year's pace at $281 million to $365 million. I expect that gap will grow in terms of raw dollars, but by the time Memorial Day rolls around, 2011 could start rattling off some wins. More...

Weekend Estimates: True Grit Tops Chart in Third Outing

January 9th, 2011

The post-Holiday hangover at the box office began in earnest this weekend, with the week's new wide release, Season of the Witch, and wide expansion, Country Strong both unable to gain much traction, allowing holdovers to dominate the chart. True Grit will end the weekend on top with an estimated $15 million, according to Paramount, and a running total of $110 million. Little Fockers will finish second with about $13.8 million, per Universal's estimates. More...

Will Holdovers Bewitch the Box Office?

January 6th, 2011

So, will holdovers bewitch the box office? The answer to that is almost guaranteed to be yes. There is almost no chance either the one wide release, Season of the Witch, or the major expansion, Country Strong, will top the chart. In fact, one could argue there's a better chance neither will reach the top five. This is really bad news for the start of 2011. We knew the holdovers wouldn't be as strong as they were last year, no with Avatar earning $50 million over the weekend, but if the new releases can't keep pace with last year's new releases, we could be in trouble. More...

Per Theater Chart: Blue Pulls in the Green

January 4th, 2011

The final weekend of the year saw no less than six films topping the $10,000 mark on the per theater chart. Leading the way was Blue Valentine with an average of $48,432 over the weekend and it already has close to $300,000 in just four theaters since Wednesday. Country Strong saw its average grow to $20,753, but it was still pushed to second place due to the competition. Another Year opened in third with $18,645 in six theaters, while Somewhere remained steady with $17,302 in eight. The Illusionist grew by 20% to $15,472, but it did have an extra day, as last weekend it opened on Saturday. The final $10,000 film was The King's Speech, which earned more than $7 million in 700 theaters for an average of $11,108. More...

2011 Preview: January

January 1st, 2011

Well, 2010 is over and while it started amazingly, it ended on a real down note. I'm not saying December was a disaster. ... Actually I am. There were only ten wide releases, and of those, eight missed expectations, some by very wide margins. Despite having a $200 million lead going into the month, 2010 still managed to lose out to 2009. The bad news continues in 2011, as Avatar made $300 million during January alone. With no strong holdovers to help power the box office, and only one or two potential solid hits among the new releases, 2011 will likely get off to a very weak start. More...

Per Theater Chart: New Releases are Strong

December 28th, 2010

There was a real battle for top spot on the per theater chart with Country Strong just coming out on top with an average of $17,321 in 2 theaters. That's a pretty good start, but I'm not sure it will be enough to get a truly wide release. Somewhere was right behind with an average of $17,012 in 7 theaters. However, one could argue it had a better opening, since it was playing in more theaters and opened on Wednesday, thus diluting its weekend average. The final film to reach the $10,000 mark was The Illusionist with an average of $12,865 in 3 theaters, but that was over just two days. More...

Limited Releases are Going Somewhere

December 23rd, 2010

It's a bit of a mess this week for limited releases, with some that opened yesterday, some that open tomorrow, and even one opening on Christmas. Most of them do have something in common: they are aiming for Awards Season glory. Most are not earning the kind of reviews normally associated with success during award Awards Season, or success in limited release in general, but perhaps we will have a surprise on our hands. There is one film, The Illusionist, that is an unqualified hit with critics, while there are a couple, Barney's Version and Somewhere, that are earning good reviews, but not great ones. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 24, 2010 42 $30,452   2 $15,226   $43,865 1
Dec 31, 2010 44 $41,506 +36% 2 $20,753   $119,742 2
Jan 7, 2011 6 $7,326,165 +17,551% 1,424 $5,145   $7,463,454 3
Jan 14, 2011 12 $3,682,375 -50% 1,424 $2,586   $13,287,509 4
Jan 21, 2011 13 $2,082,688 -43% 1,441 $1,445   $16,845,052 5
Jan 28, 2011 15 $1,274,454 -39% 1,287 $990   $18,806,281 6
Feb 4, 2011 20 $617,047 -52% 948 $651   $19,817,182 7
Feb 11, 2011 35 $167,348 -73% 328 $510   $20,218,921 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Dec 22, 2010 - $7,395     2 $3,698   $7,395 1
Dec 23, 2010 - $6,018 -19%   2 $3,009   $13,413 2
Dec 24, 2010 - $4,968 -17%   2 $2,484   $18,381 3
Dec 25, 2010 - $13,488 +171%   2 $6,744   $31,869 4
Dec 26, 2010 - $11,996 -11%   2 $5,998   $43,865 5
Dec 27, 2010 - $8,126 -32%   2 $4,063   $51,991 6
Dec 28, 2010 - $8,740 +8%   2 $4,370   $60,731 7
Dec 29, 2010 - $9,256 +6% +25% 2 $4,628   $69,987 8
Dec 30, 2010 - $8,249 -11% +37% 2 $4,125   $78,236 9
Dec 31, 2010 - $11,400 +38% +129% 2 $5,700   $89,636 10
Jan 1, 2011 - $16,992 +49% +26% 2 $8,496   $106,628 11
Jan 2, 2011 - $13,114 -23% +9% 2 $6,557   $119,742 12
Jan 3, 2011 - $5,377 -59% -34% 2 $2,689   $125,119 13
Jan 4, 2011 - $4,313 -20% -51% 2 $2,157   $129,432 14
Jan 5, 2011 - $3,736 -13% -60% 2 $1,868   $133,168 15
Jan 6, 2011 - $4,121 +10% -50% 2 $2,061   $137,289 16
Jan 7, 2011 5 $2,576,788 +62,428% +22,503% 1,424 $1,810   $2,714,077 17
Jan 8, 2011 8 $3,017,768 +17% +17,660% 1,424 $2,119   $5,731,845 18
Jan 9, 2011 9 $1,731,609 -43% +13,104% 1,424 $1,216   $7,463,454 19
Jan 10, 2011 8 $486,371 -72% +8,945% 1,424 $342   $7,949,825 20
Jan 11, 2011 8 $569,937 +17% +13,114% 1,424 $400   $8,519,762 21
Jan 12, 2011 8 $543,200 -5% +14,440% 1,424 $381   $9,062,962 22
Jan 13, 2011 8 $542,172 n/c +13,056% 1,424 $381   $9,605,134 23
Jan 14, 2011 10 $1,102,487 +103% -57% 1,424 $774   $10,707,621 24
Jan 15, 2011 12 $1,484,466 +35% -51% 1,424 $1,042   $12,192,087 25
Jan 16, 2011 12 $1,095,422 -26% -37% 1,424 $769   $13,287,509 26
Jan 17, 2011 14 $698,874 -36% +44% 1,424 $491   $13,986,383 27
Jan 18, 2011 10 $283,657 -59% -50% 1,424 $199   $14,270,040 28
Jan 19, 2011 10 $247,604 -13% -54% 1,424 $174   $14,517,644 29
Jan 20, 2011 10 $244,720 -1% -55% 1,424 $172   $14,762,364 30
Jan 21, 2011 13 $630,093 +157% -43% 1,441 $437   $15,392,457 31
Jan 22, 2011 13 $1,004,235 +59% -32% 1,441 $697   $16,396,692 32
Jan 23, 2011 13 $448,360 -55% -59% 1,441 $311   $16,845,052 33
Jan 24, 2011 13 $148,857 -67% -79% 1,441 $103   $16,993,909 34
Jan 25, 2011 11 $196,951 +32% -31% 1,441 $137   $17,190,860 35
Jan 26, 2011 11 $164,816 -16% -33% 1,441 $114   $17,355,676 36
Jan 27, 2011 13 $176,151 +7% -28% 1,441 $122   $17,531,827 37
Jan 28, 2011 15 $371,877 +111% -41% 1,287 $289   $17,903,704 38
Jan 29, 2011 15 $585,683 +57% -42% 1,287 $455   $18,489,387 39
Jan 30, 2011 17 $316,894 -46% -29% 1,287 $246   $18,806,281 40
Jan 31, 2011 16 $84,757 -73% -43% 1,287 $66   $18,891,038 41
Feb 1, 2011 16 $102,841 +21% -48% 1,287 $80   $18,993,879 42
Feb 2, 2011 16 $97,841 -5% -41% 1,287 $76   $19,091,720 43
Feb 3, 2011 16 $108,415 +11% -38% 1,287 $84   $19,200,135 44
Feb 4, 2011 19 $200,084 +85% -46% 948 $211   $19,400,219 45
Feb 5, 2011 19 $321,005 +60% -45% 948 $339   $19,721,224 46
Feb 6, 2011 23 $95,958 -70% -70% 948 $101   $19,817,182 47
Feb 7, 2011 21 $47,598 -50% -44% 948 $50   $19,864,780 48
Feb 8, 2011 19 $62,273 +31% -39% 948 $66   $19,927,053 49
Feb 9, 2011 21 $56,133 -10% -43% 948 $59   $19,983,186 50
Feb 10, 2011 18 $68,387 +22% -37% 948 $72   $20,051,573 51
Feb 11, 2011 - $48,473 -29% -76% 328 $148   $20,100,046 52
Feb 12, 2011 - $74,354 +53% -77% 328 $227   $20,174,400 53
Feb 13, 2011 - $44,521 -40% -54% 328 $136   $20,218,921 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Dec 17, 2010 60 $13,413   2 $6,707   $13,413 1
Dec 24, 2010 44 $64,823 +383% 2 $32,412   $78,236 2
Dec 31, 2010 45 $59,053 -9% 2 $29,527   $137,289 3
Jan 7, 2011 7 $9,467,845 +15,933% 1,424 $6,649   $9,605,134 4
Jan 14, 2011 11 $5,157,230 -46% 1,424 $3,622   $14,762,364 5
Jan 21, 2011 13 $2,769,463 -46% 1,441 $1,922   $17,531,827 6
Jan 28, 2011 15 $1,668,308 -40% 1,287 $1,296   $19,200,135 7
Feb 4, 2011 20 $851,438 -49% 948 $898   $20,051,573 8
Feb 11, 2011 37 $167,348 -80% 328 $510   $20,218,921 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 17, 20115168,546 168,546$2,695,051$2,695,0511
Apr 24, 20112775,477-55% 244,023$1,206,877$3,901,9282
May 1, 20111552,683-30% 296,706$842,401$4,744,3293
May 8, 2011869,318+32% 366,024$731,998$5,476,3274
May 15, 20111441,303-40% 407,327$604,263$6,080,5905
May 22, 20112416,129-61% 423,456$265,967$6,346,5576

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 17, 20111522,450 22,450$448,776$448,7761
May 8, 20111810,059 47,032$158,333$880,5864

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.