Cruella (2021)

Cruella
Theatrical Performance
Domestic Box Office $86,103,234Details
International Box Office $139,706,829Details
Worldwide Box Office $225,810,063
Home Market Performance
Est. Domestic DVD Sales $3,158,189 Details
Est. Domestic Blu-ray Sales $4,318,068 Details
Total Est. Domestic Video Sales $7,476,257
Further financial details...

Synopsis

In 1970s London, young fashion designer Estella de Vil becomes obsessed with dogs’ skins, especially Dalmatians, until she eventually becomes a ruthless and terrifying legend known as Cruella.

Metrics

Opening Weekend:$21,496,997 (25.0% of total gross)
Legs:4.01 (domestic box office/biggest weekend)
Domestic Share:38.1% (domestic box office/worldwide)
Theater counts:3,892 opening theaters/3,922 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $91,267,738

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 965 $86,103,234
All Time International Box Office (Rank 701-800) 761 $139,706,829
All Time Worldwide Box Office (Rank 701-800) 789 $225,810,063
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 167 $86,103,234
All Time International Box Office for Comedy Movies 61 $139,706,829
All Time Worldwide Box Office for Comedy Movies 79 $225,810,063
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 166 $86,103,234
All Time International Box Office for Walt Disney Movies (Rank 101-200) 128 $139,706,829
All Time Worldwide Box Office for Walt Disney Movies (Rank 101-200) 130 $225,810,063

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon 4K UHD EST, Amazon EST (With Bonus Content), Amazon EST, Amazon 4K UHD VOD/EST
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Disney+:Disney+, Disney+

Movie Details

Domestic Releases: May 28th, 2021 (Wide) by Walt Disney
International Releases: May 26th, 2021 (Wide) (Indonesia)
May 26th, 2021 (Wide) (Italy)
May 26th, 2021 (Wide) (Switzerland)
May 27th, 2021 (Wide) (Argentina)
May 27th, 2021 (Wide) (Australia)
... Show all releases
Video Release: May 28th, 2021 by Disney+
MPAA Rating: PG-13 for some violence and thematic elements.
(Rating bulletin 2672 (cert #53057), 3/17/2021)
Running Time: 134 minutes
Comparisons: vs. A Quiet Place: Part II
Create your own comparison chart…
Keywords: Crime Caper, Crime Comedy, Fashion, Prequel, Origin Story
Source:Spin-Off
Genre:Comedy
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Walt Disney Pictures, Gunnfilms, Marc Platt Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Top Spin-Off Weekend Domestic 43 $21,496,997 May 28, 2021 3
Memorial Day (All Movies, 3-Day) 72 $21,496,997 May 28, 2021 3
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 106 $25,924,867 May 28, 2021 3
Memorial Day (All Movies, 4-Day, Fri-Mon) 62 $26,532,683 May 28, 2021 3
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 75 $31,997,781 May 28, 2021 3
Memorial Day (Opening, 3-Day) 45 $21,496,997 May 28, 2021 3
Memorial Day (Opening, 3-Day, Inflation Adjusted) 64 $25,924,867 May 28, 2021 3
Memorial Day (Opening, 4-Day, Fri-Mon) 35 $26,532,683 May 28, 2021 3
Memorial Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 40 $31,997,781 May 28, 2021 3
Top 2021 Theater Average 64 $5,523 May 28, 2021 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 901-1,000) 965 $86,103,234
All Time Domestic Inflation Adjusted Box Office (Rank 1,801-1,900) 1,863 $91,267,738
All Time Domestic Non-Sequel Box Office (Rank 601-700) 679 $86,103,234
Top 2021 Movies at the Domestic Box Office 17 $86,103,234
All Time Domestic Box Office for Spin-Off Movies 20 $86,103,234
All Time Domestic Box Office for Live Action Movies (Rank 701-800) 715 $86,103,234
All Time Domestic Box Office for Historical Fiction Movies 85 $86,103,234
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 167 $86,103,234
All Time Domestic Box Office for PG-13 Movies (Rank 401-500) 439 $86,103,234
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 166 $86,103,234

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2021 2 $21,496,997   3,892 $5,523   $21,496,997 1
Jun 4, 2021 3 $11,001,929 -49% 3,922 $2,805   $43,443,602 2
Jun 11, 2021 5 $6,736,471 -39% 3,307 $2,037   $55,996,417 3
Jun 18, 2021 5 $4,825,228 -28% 3,110 $1,552   $64,461,030 4
Jun 25, 2021 5 $3,805,367 -21% 2,820 $1,349   $71,382,602 5
Jul 2, 2021 6 $2,386,652 -37% 2,380 $1,003   $76,425,636 6
Jul 9, 2021 6 $2,370,111 -1% 1,875 $1,264   $80,936,776 7
Jul 16, 2021 9 $1,165,810 -51% 1,175 $992   $83,483,327 8
Jul 23, 2021 13 $500,584 -57% 495 $1,011   $84,735,428 9
Jul 30, 2021 14 $340,242 -32% 235 $1,448   $85,386,628 10
Aug 6, 2021 - $135,996 -60% 148 $919   $85,709,499 11
Aug 13, 2021 - $66,866 -51% 95 $704   $85,843,810 12
Aug 20, 2021 - $59,739 -11% 80 $747   $85,941,310 13
Aug 27, 2021 - $57,685 -3% 65 $887   $86,027,011 14
Sep 3, 2021 - $39,903 -31% 55 $726   $86,078,693 15
Sep 10, 2021 - $16,025 -60% 40 $401   $86,101,086 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 27, 2021 P $1,400,000     0     $1,400,000  
May 28, 2021 2 $7,707,778     3,892 $1,980   $7,707,778 1
May 29, 2021 2 $7,280,524 -6%   3,892 $1,871   $14,988,302 2
May 30, 2021 2 $6,508,695 -11%   3,892 $1,672   $21,496,997 3
May 31, 2021 2 $5,035,686 -23%   3,892 $1,294   $26,532,683 4
Jun 1, 2021 2 $2,098,394 -58%   3,892 $539   $28,631,077 5
Jun 2, 2021 2 $1,855,826 -12%   3,892 $477   $30,486,903 6
Jun 3, 2021 2 $1,954,770 +5%   3,892 $502   $32,441,673 7
Jun 4, 2021 3 $3,343,041 +71% -57% 3,922 $852   $35,784,714 8
Jun 5, 2021 3 $4,452,509 +33% -39% 3,922 $1,135   $40,237,223 9
Jun 6, 2021 3 $3,206,379 -28% -51% 3,922 $818   $43,443,602 10
Jun 7, 2021 - $1,353,895 -58% -73% 3,922 $345   $44,797,497 11
Jun 8, 2021 - $1,694,932 +25% -19% 3,922 $432   $46,492,429 12
Jun 9, 2021 - $1,438,990 -15% -22% 3,922 $367   $47,931,419 13
Jun 10, 2021 - $1,328,527 -8% -32% 3,922 $339   $49,259,946 14
Jun 11, 2021 5 $2,101,378 +58% -37% 3,307 $635   $51,361,324 15
Jun 12, 2021 - $2,649,930 +26% -40% 3,307 $801   $54,011,254 16
Jun 13, 2021 - $1,985,163 -25% -38% 3,307 $600   $55,996,417 17
Jun 14, 2021 - $913,101 -54% -33% 3,307 $276   $56,909,518 18
Jun 15, 2021 - $1,025,685 +12% -39% 3,307 $310   $57,935,203 19
Jun 16, 2021 - $842,659 -18% -41% 3,307 $255   $58,777,862 20
Jun 17, 2021 4 $857,940 +2% -35% 3,307 $259   $59,635,802 21
Jun 18, 2021 5 $1,502,475 +75% -29% 3,110 $483   $61,138,277 22
Jun 19, 2021 4 $1,924,558 +28% -27% 3,110 $619   $63,062,835 23
Jun 20, 2021 4 $1,398,195 -27% -30% 3,110 $450   $64,461,030 24
Jun 21, 2021 - $731,857 -48% -20% 3,110 $235   $65,192,887 25
Jun 22, 2021 - $924,706 +26% -10% 3,110 $297   $66,117,593 26
Jun 23, 2021 - $758,942 -18% -10% 3,110 $244   $66,876,535 27
Jun 24, 2021 - $700,700 -8% -18% 3,110 $225   $67,577,235 28
Jun 25, 2021 5 $1,130,030 +61% -25% 2,820 $401   $68,707,265 29
Jun 26, 2021 5 $1,535,357 +36% -20% 2,820 $544   $70,242,622 30
Jun 27, 2021 5 $1,139,980 -26% -18% 2,820 $404   $71,382,602 31
Jun 28, 2021 4 $650,398 -43% -11% 2,820 $231   $72,033,000 32
Jun 29, 2021 4 $738,776 +14% -20% 2,820 $262   $72,771,776 33
Jun 30, 2021 4 $641,930 -13% -15% 2,820 $228   $73,413,706 34
Jul 1, 2021 4 $625,278 -3% -11% 2,820 $222   $74,038,984 35
Jul 2, 2021 7 $857,904 +37% -24% 2,380 $360   $74,896,888 36
Jul 3, 2021 6 $950,265 +11% -38% 2,380 $399   $75,847,153 37
Jul 4, 2021 6 $578,483 -39% -49% 2,380 $243   $76,425,636 38
Jul 5, 2021 - $767,585 +33% +18% 2,380 $323   $77,193,221 39
Jul 6, 2021 6 $509,869 -34% -31% 2,380 $214   $77,703,090 40
Jul 7, 2021 5 $468,947 -8% -27% 2,380 $197   $78,172,037 41
Jul 8, 2021 6 $394,628 -16% -37% 2,380 $166   $78,566,665 42
Jul 9, 2021 6 $810,546 +105% -6% 1,875 $432   $79,377,211 43
Jul 10, 2021 6 $950,062 +17% n/c 1,875 $507   $80,327,273 44
Jul 11, 2021 6 $609,503 -36% +5% 1,875 $325   $80,936,776 45
Jul 12, 2021 6 $340,568 -44% -56% 1,875 $182   $81,277,344 46
Jul 13, 2021 6 $372,903 +9% -27% 1,875 $199   $81,650,247 47
Jul 14, 2021 6 $346,008 -7% -26% 1,875 $185   $81,996,255 48
Jul 15, 2021 6 $321,262 -7% -19% 1,875 $171   $82,317,517 49
Jul 16, 2021 10 $369,005 +15% -54% 1,175 $314   $82,686,522 50
Jul 17, 2021 - $486,655 +32% -49% 1,175 $414   $83,173,177 51
Jul 18, 2021 - $310,150 -36% -49% 1,175 $264   $83,483,327 52
Jul 19, 2021 - $180,490 -42% -47% 1,175 $154   $83,663,817 53
Jul 20, 2021 - $202,868 +12% -46% 1,175 $173   $83,866,685 54
Jul 21, 2021 - $195,626 -4% -43% 1,175 $166   $84,062,311 55
Jul 22, 2021 - $172,533 -12% -46% 1,175 $147   $84,234,844 56
Jul 23, 2021 - $165,335 -4% -55% 495 $334   $84,400,179 57
Jul 24, 2021 - $202,888 +23% -58% 495 $410   $84,603,067 58
Jul 25, 2021 - $132,361 -35% -57% 495 $267   $84,735,428 59
Jul 26, 2021 - $70,562 -47% -61% 495 $143   $84,805,990 60
Jul 27, 2021 - $90,647 +28% -55% 495 $183   $84,896,637 61
Jul 28, 2021 - $75,926 -16% -61% 495 $153   $84,972,563 62
Jul 29, 2021 - $73,823 -3% -57% 495 $149   $85,046,386 63
Jul 30, 2021 13 $113,120 +53% -32% 235 $481   $85,159,506 64
Jul 31, 2021 - $135,858 +20% -33% 235 $578   $85,295,364 65
Aug 1, 2021 - $91,264 -33% -31% 235 $388   $85,386,628 66
Aug 2, 2021 - $49,368 -46% -30% 235 $210   $85,435,996 67
Aug 3, 2021 - $53,155 +8% -41% 235 $226   $85,489,151 68
Aug 4, 2021 - $44,663 -16% -41% 235 $190   $85,533,814 69
Aug 5, 2021 - $39,689 -11% -46% 235 $169   $85,573,503 70
Aug 6, 2021 14 $44,263 +12% -61% 148 $299   $85,617,766 71
Aug 7, 2021 - $55,974 +26% -59% 148 $378   $85,673,740 72
Aug 8, 2021 - $35,759 -36% -61% 148 $242   $85,709,499 73
Aug 9, 2021 - $15,131 -58% -69% 148 $102   $85,724,630 74
Aug 10, 2021 - $16,073 +6% -70% 148 $109   $85,740,703 75
Aug 11, 2021 - $18,808 +17% -58% 148 $127   $85,759,511 76
Aug 12, 2021 - $17,433 -7% -56% 148 $118   $85,776,944 77
Aug 13, 2021 - $21,707 +25% -51% 95 $228   $85,798,651 78
Aug 14, 2021 - $27,946 +29% -50% 95 $294   $85,826,597 79
Aug 15, 2021 - $17,213 -38% -52% 95 $181   $85,843,810 80
Aug 16, 2021 - $8,830 -49% -42% 95 $93   $85,852,640 81
Aug 17, 2021 - $11,085 +26% -31% 95 $117   $85,863,725 82
Aug 18, 2021 - $8,994 -19% -52% 95 $95   $85,872,719 83
Aug 19, 2021 - $8,852 -2% -49% 95 $93   $85,881,571 84
Aug 20, 2021 - $22,133 +150% +2% 80 $277   $85,903,704 85
Aug 21, 2021 - $25,192 +14% -10% 80 $315   $85,928,896 86
Aug 22, 2021 - $12,414 -51% -28% 80 $155   $85,941,310 87
Aug 23, 2021 - $6,267 -50% -29% 80 $78   $85,947,577 88
Aug 24, 2021 - $6,313 +1% -43% 80 $79   $85,953,890 89
Aug 25, 2021 - $7,680 +22% -15% 80 $96   $85,961,570 90
Aug 26, 2021 - $7,756 +1% -12% 80 $97   $85,969,326 91
Aug 27, 2021 - $18,689 +141% -16% 65 $288   $85,988,015 92
Aug 28, 2021 - $26,242 +40% +4% 65 $404   $86,014,257 93
Aug 29, 2021 - $12,754 -51% +3% 65 $196   $86,027,011 94
Aug 30, 2021 - $2,388 -81% -62% 65 $37   $86,029,399 95
Aug 31, 2021 - $3,353 +40% -47% 65 $52   $86,032,752 96
Sep 1, 2021 - $2,498 -25% -67% 65 $38   $86,035,250 97
Sep 2, 2021 - $3,540 +42% -54% 65 $54   $86,038,790 98
Sep 3, 2021 - $6,588 +86% -65% 55 $120   $86,045,378 99
Sep 4, 2021 - $14,595 +122% -44% 55 $265   $86,059,973 100
Sep 5, 2021 - $18,720 +28% +47% 55 $340   $86,078,693 101
Sep 6, 2021 - $3,818 -80% +60% 55 $69   $86,082,511 102
Sep 7, 2021 - $803 -79% -76% 55 $15   $86,083,314 103
Sep 8, 2021 - $817 +2% -67% 55 $15   $86,084,131 104
Sep 9, 2021 - $930 +14% -74% 55 $17   $86,085,061 105
Sep 10, 2021 - $4,816 +418% -27% 40 $120   $86,089,877 106
Sep 11, 2021 - $8,944 +86% -39% 40 $224   $86,098,821 107
Sep 12, 2021 - $2,265 -75% -88% 40 $57   $86,101,086 108
Sep 13, 2021 - $414 -82% -89% 40 $10   $86,101,500 109
Sep 14, 2021 - $706 +71% -12% 40 $18   $86,102,206 110
Sep 15, 2021 - $403 -43% -51% 40 $10   $86,102,609 111
Sep 16, 2021 - $625 +55% -33% 40 $16   $86,103,234 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2021 2 $32,441,673   3,892 $8,335   $32,441,673 1
Jun 4, 2021 3 $16,818,273 -48% 3,922 $4,288   $49,259,946 2
Jun 11, 2021 5 $10,375,856 -38% 3,307 $3,138   $59,635,802 3
Jun 18, 2021 - $7,941,433 -23% 3,110 $2,554   $67,577,235 4
Jun 25, 2021 5 $6,461,749 -19% 2,820 $2,291   $74,038,984 5
Jul 2, 2021 6 $4,527,681 -30% 2,380 $1,902   $78,566,665 6
Jul 9, 2021 6 $3,750,852 -17% 1,875 $2,000   $82,317,517 7
Jul 16, 2021 9 $1,917,327 -49% 1,175 $1,632   $84,234,844 8
Jul 23, 2021 - $811,542 -58% 495 $1,639   $85,046,386 9
Jul 30, 2021 14 $527,117 -35% 235 $2,243   $85,573,503 10
Aug 6, 2021 - $203,441 -61% 148 $1,375   $85,776,944 11
Aug 13, 2021 - $104,627 -49% 95 $1,101   $85,881,571 12
Aug 20, 2021 - $87,755 -16% 80 $1,097   $85,969,326 13
Aug 27, 2021 - $69,464 -21% 65 $1,069   $86,038,790 14
Sep 3, 2021 - $46,271 -33% 55 $841   $86,085,061 15
Sep 10, 2021 - $18,173 -61% 40 $454   $86,103,234 16

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 5/27/2021 $7,294 0 0 0 $489,752 10/20/2022
Australia 5/27/2021 $1,135,671 452 452 2,515 $6,161,275 9/18/2023
Brazil 5/28/2021 $324,589 0 0 0 $2,115,182 9/17/2021
China 6/6/2021 $1,680,000 42,172 42,172 69,825 $24,100,000 10/20/2022
Czech Republic 6/11/2021 $34,377 40 96 243 $149,801 10/20/2022
France 6/9/2021 $8,218 0 680 1,489 $11,711,720 9/17/2021
Germany 5/27/2021 $11,112 0 0 0 $498,431 9/17/2021
Hong Kong 5/27/2021 $665,251 0 0 0 $2,765,152 9/17/2021
Indonesia 5/26/2021 $396,620 0 0 0 $922,397 10/20/2022
Italy 5/26/2021 $549,739 0 36 36 $2,878,387 9/17/2021
Japan 5/28/2021 $530,403 0 0 0 $4,804,646 9/17/2021
Lithuania 5/28/2021 $6,798 14 14 48 $30,229 7/28/2021
Mexico 5/28/2021 $2,563,974 0 0 0 $11,667,964 8/20/2021
Netherlands 6/4/2021 $50,644 43 49 289 $593,272 8/30/2021
New Zealand 5/27/2021 $283,885 94 102 800 $1,451,173 10/20/2022
Poland 5/28/2021 $207,673 0 289 289 $2,051,025 10/20/2022
Portugal 5/28/2021 $54,106 95 95 538 $496,743 10/19/2022
Romania 6/4/2021 $101,609 69 69 311 $385,993 10/20/2022
Russia (CIS) 6/3/2021 $2,452,111 1,936 1,936 9,268 $11,024,938 10/20/2022
Saudi Arabia 6/11/2021 $0 0 0 0 $8,200,000 10/20/2022
Slovakia 6/4/2021 $13,026 36 36 99 $67,082 7/13/2021
South Korea 5/28/2021 $1,995,174 1,184 1,186 7,400 $15,596,433 3/16/2022
Spain 5/28/2021 $812,394 368 368 2,544 $5,547,335 9/17/2021
Switzerland 5/26/2021 $0000$0
Turkey 7/2/2021 $27,901 107 107 216 $144,337 10/20/2022
United Arab Emirates 6/11/2021 $0 0 0 0 $2,400,000 6/16/2021
United Kingdom 5/28/2021 $2,062,479 522 583 4,709 $12,892,816 1/12/2022
 
Rest of World $10,560,746
 
International Total$139,706,829 9/18/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 701-800) 761 $139,706,829
All Time International Non-Sequel Box Office (Rank 401-500) 482 $139,706,829
Top 2021 Movies at the International Box Office 24 $139,706,829
All Time International Box Office for Spin-Off Movies 20 $139,706,829
All Time International Box Office for Live Action Movies (Rank 401-500) 498 $139,706,829
All Time International Box Office for Historical Fiction Movies 66 $139,706,829
All Time International Box Office for Comedy Movies 61 $139,706,829
All Time International Box Office for PG-13 Movies (Rank 301-400) 341 $139,706,829
All Time International Box Office for Walt Disney Movies (Rank 101-200) 128 $139,706,829

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 701-800) 789 $225,810,063
All Time Worldwide Non-Sequel Box Office (Rank 501-600) 506 $225,810,063
Top 2021 Movies at the Worldwide Box Office 17 $225,810,063
All Time Worldwide Box Office for Spin-Off Movies 20 $225,810,063
All Time Worldwide Box Office for Live Action Movies (Rank 501-600) 532 $225,810,063
All Time Worldwide Box Office for Historical Fiction Movies 64 $225,810,063
All Time Worldwide Box Office for Comedy Movies 79 $225,810,063
All Time Worldwide Box Office for PG-13 Movies (Rank 301-400) 368 $225,810,063
All Time Worldwide Box Office for Walt Disney Movies (Rank 101-200) 130 $225,810,063

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 26, 2021323,093 23,093$494,421$494,42118
Oct 3, 2021520,860-10% 43,953$446,613$941,03419
Oct 10, 20211013,158-37% 57,111$281,713$1,222,74720
Oct 17, 2021139,138-31% 66,249$195,645$1,418,39221
Oct 24, 2021146,168-33% 72,417$132,057$1,550,44922
Oct 31, 2021185,340-13% 77,757$114,329$1,664,77823
Nov 7, 2021195,919+11% 83,676$114,592$1,779,37024
Nov 14, 20211420,257+242% 103,933$392,176$2,171,54625

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 26, 2021374,309 74,309$1,590,956$1,590,95618
Oct 3, 2021326,116-65% 100,425$559,144$2,150,10019
Oct 10, 2021715,268-42% 115,693$326,888$2,476,98820
Oct 17, 2021812,928-15% 128,621$276,788$2,753,77621
Oct 24, 2021127,888-39% 136,509$168,882$2,922,65822
Oct 31, 2021185,554-30% 142,063$118,911$3,041,56923
Nov 7, 2021196,544+18% 148,607$126,692$3,168,26124

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Emma Stone    Estella “Cruella” de Vil

Supporting Cast

Emma Thompson    The Baroness
Joel Fry    Jasper
Paul Walter Hauser    Horace
Emily Beecham    Catherine/Maid
Kirby Howell-Baptiste    Anita Darling
Mark Strong    John the Valet
Jamie Demetriou    Gerald
John McCrea    Artie
Kayvan Novak    Roger
Niamh Lynch    Liberty Shop Girl
Andrew Leung    Jeffrey
Ed Birch    Baroness Head of Security
Dylan Lowe    Mean Ginger
Paul Bazely    Police Commissioner
Abraham Popoola    George
Leo Bill    Headmaster
Ninette Finch    Lady
Sarah Crowden    Beehive Lady
Harrison Willmott    Mean Kid
Jack Barry    Restaurant Valet
Asmara Gabrielle    Teacher
Tom Turner    The Baron
Thomas Padden    Viking Gala Security Guard
Carl Rice    Viking Gala Security Guard
Chris Ryman    Viking Gala Security Guard
Javone Prince    Ipswich Manor Security Guard
Hannah Stokely    Rich Woman
Haruka Abe    Liberty Woman
Steve Edge    Steven the Jewelry Shop Assistant
Richard David Caine    Dog Groomer
Waleed Akhtar    Policeman
Janet Henfrey    Society Maven
Elizabeth Mortlock    Society Maven
Camilla Roholm    Society Maven
Joseph Akubeze    French Speaking Ipswich Manor Guard
Linette Beaumont    Posh Guest 2
Conor Moloney    Rich Man
Robert Cawsey    Swanky Bar Waiter
Ed Kear    Interviewer
Sid Sagar    Mark
Jaqueline Chan    Jewellery Shop Assistant
Hermione Gulliford    Posh Guest
Surinder Duhra    Lawyer
Peter Singh    Country Constable
Geoff Burton    Elderly Man
Helena Dowling    Fashion Reporter
Paul Chowdhry    Restaurant Owner
Tim Steed    Frederick
John MacKay    House of Baroness Men
Nathan Amzi    House of Baroness Men
Trevor Laird    Asthma Man
Joshua Hill    Viking Gala Guard
Michelle Greenidge    Viking Gala Guard
Jane How    Society Maven
Angela Sims    Society Maven
Geraldine Fitzgerald    Society Maven
Tipper Seifert-Cleveland    Estella (12 yrs)
Maeve Chadwick    Estella (Toddler)
Nell Chadwick    Estella (Toddler)
Billie Gadson    Estella (5 yrs)
Ziggy Gardner    Jasper (12 yrs)
Joseph MacDonald    Horace (12 yrs)
Florisa Kamara    Anita (12 yrs)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Craig Gillespie    Director
Dodie Smith    Story based upon the novel “The One Hundred and One Dalmatians” by
Aline Brosh McKenna    Story by
Kelly Marcel    Story by
Steve Zissis    Story by
Dana Fox    Screenwriter
Tony McNamara    Screenwriter
Andrew Gunn    Producer
Marc Platt    Producer
Kristin Burr    Producer
Emma Stone    Executive Producer
Michelle Wright    Executive Producer
Jared LeBoff    Executive Producer
Glenn Close    Executive Producer
Nicolas Karakatsanis    Director of Photography
Fiona Crombie    Production Designer
Tatiana S. Riegel    Editor
Jenny Beavan    Costume Designer
Nicholas Britell    Composer
Susan Jacobs    Music Supervisor
Max Wood    Visual Effects Supervisor
Mary Vernieu    Casting Director
Lucy Bevan    Casting Director
Mark Mostyn    Unit Production Manager
Mark Mostyn    Co-Producer
Alexander Oakley    First Assistant Director
Nick Laurence    Key Second Assistant Director
Lori Korngiebel    Associate Producer
Sarah Tulloch    Visual Effects Producer
Jason Hunjan    Stunt Coordinator
Vincent Wang    Fight Choreographer
Vicky Bishop    Production Supervisor
Martin Foley    Supervising Art Director
Lydia Fry    Art Director
Kevin Timon Hill    Art Director
Alice Walker    Art Director
Luke Whitelock    Art Director
Georgia Warner    Art Director
Alice Felton    Set Decorator
Clare Spragge    Costume Supervisor
Carolyn Cousins    Make-up and Hair Designer
Lisa Vick    Script Supervisor
Ali James    Supervising Location Manager
Sarah Kate Lewis    Location Manager
David Powell    Location Manager
Eleanor Downey    Location Manager
Ben Bailey    Location Manager
Amie Tridgell    Location Manager
Dan Boccoli    First Assistant Editor
Philip Tallman    Music Editor
Ron Bartlett    Re-recording Mixer
Martyn Zub    Re-recording Mixer
Mark P. Stoeckinger    Supervising Sound Editor
Paul Timothy Carden*    Supervising Dialogue Editor
Alan Rankin    Sound Designer
Ann Scibelli    Sound Designer
Martyn Zub    Sound Designer
David Cohen    Dialogue Editor
Ron Eng    Dialogue Editor
Olivia Xia’ou Zhang    Foley Editor
Tavish Grade    Foley Mixer
Jack Cucci    Foley Mixer
Steve Warner    Special Effects Supervisor
Nicholas Britell    Score Producer
Todd Kasow    Music Editor
John Finklea    Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend predictions: Jungle Cruise should sail choppy waters to the top of the chart

July 30th, 2021

Jungle Cruise

Jungle Cruise enters this weekend as a firm favorite to take the box office crown, even though family films have been performing notably weaker in recent weeks and Disney has the film available for a premium via Disney+. Our model thinks it will do roughly twice the business of the number two film on the chart, and there’s a good chance it’ll do even better than that. With the other two new wide releases not expected to do huge amounts of business though, it’s likely to be a flat weekend for the market as a whole unless Disney’s latest theme-park-ride-turned-movie outperforms expectations. More...

Weekend estimates: Space Jam opens with impressive $31.65 million

July 18th, 2021

Space Jam: A New Legacy

Families returned to movie theaters in a big way this weekend, and helped propel Space Jam: A New Legacy to a strong $31.65 million opening, according to Warner Bros.’ Sunday-morning projection. With Escape Room: Tournament of Champions also beating our model’s prediction, the newcomers made up for soft results for returning films. More...

Weekend predictions: Black Widow favorite for second weekend win

July 16th, 2021

Black Widow

In one of the more unpredictable weekends at the box office in recent months, our model makes Black Widow a comfortable favorite to top the box office chart, but Space Jam: A New Legacy can’t be ruled out of the running yet if the Disney movie falls more steeply than expected from its $80-million opening weekend. More...

Weekend predictions: F9 favorite to win weekend

July 2nd, 2021

F9: The Fast Saga

Two films that couldn’t be more different arrive in theaters this holiday weekend. The Boss Baby: Family Business is a classic family-friendly animated comedy adventure that’s trying to draw in parents and their children. The Forever Purge is an action horror movie targeted at everyone in between. With F9: The Fast Saga returning after a blockbusting opening last weekend, there’s something for everyone playing in movie theaters this weekend. While F9 is favorite to win, all three films could do good business, according to our model. More...

Weekend estimates: A Quiet Place: Part II has the edge in four-way race

June 13th, 2021

A Quiet Place: Part II We won’t know for sure until final numbers are reported on Monday, but it looks as though A Quiet Place: Part II will move back to the top of the box office chart this weekend, fractionally edging out In the Heights. The difference in their respective Sunday-morning projections is just $245,000 though, with Quiet Place expected to earn $11.65 million and In the Heights $11.405 million, which is within the margin of error (particularly considering box office is harder to predict for the studios at the moment as market conditions are changing so much). In fact, Peter Rabbit 2 (projected to earn $10.4 million) and The Conjuring 3 (projected for $10.02 million) are technically still in the running for the win, although that would be a big surprise given they’re over a million dollars back on today’s tracking.

However things shake out, there’s a good chance we’ll have four films earn over $10 million at the box office this weekend, which would be a new pandemic-era high if the numbers hold. The less good news is that In the Heights didn’t hit, well, the heights that were hoped for going into the weekend. It did come very close to what our model expected though. More...

Weekend predictions: A Quiet Place is the favorite to win the weekend

June 4th, 2021

A Quiet Place: Part II

Expect to see a close race at the top of the box office chart this weekend as A Quiet Place: Part II does battle against two newcomers—The Conjuring: The Devil Made Me Do It, and Spirit Untamed—and Cruella hopes to make up some ground on the current chart topper after posting solid numbers last weekend. There’s a possibility that four films could top $10 million this weekend, although our model thinks that’s unlikely. It wouldn’t be a surprise to see three films better that number though, which would be another milestone in the recovery of the theatrical market. More...

Weekend estimates: A Quiet Place sets new 2021 benchmark with 3-day $48.38 million

May 30th, 2021

A Quiet Place: Part II

A Quiet Place: Part II is headed for a Memorial Day opening of close to $60 million, according to Paramount’s Sunday morning projections. The horror sequel is expected to pick up $48.38 million over three days, and $58 million over four, making it the biggest hit at the box office since theaters started reopening, handily beating Godzilla vs. Kong, which debuted with $32.2 million back in April. Cruella is well behind it in second place, but will top Tom and Jerry to become the best-performing post-pandemic family movie with a $21.3-million 3-day opening, and projected $26.5 million over four days.

Both films are performing well above our model’s predictions, which is an encouraging sign that audiences are returning to theaters. More...

Weekend predictions: Make-or-break Memorial Day weekend is here

May 28th, 2021

A Quiet Place: Part II

The last fourteen months have turned the movie industry upside down. This weekend might be the one that makes things start to seem a little more normal. Two big releases from major studios arrived in theaters yesterday evening for preview shows, and will be hoping to capitalize on the long weekend to deliver significant results at the box office. We’re already seeing some promising results, with A Quiet Place: Part II earning $4.8 million from previews, and Cruella hitting $1.4 million. Here’s what that suggests for their prospects for the weekend, and how our model sees the weekend shaking out. More...

Weekend estimates: Spiral repeats as market braces for Memorial Day

May 23rd, 2021

Spiral

With no new films opening in over 1,500 theaters, this weekend was always going to be a modest one at the box office as the industry prepares for a make-or-break Memorial Day session. Spiral will repeat at the top of the chart with a projected $4.55 million, according to Lionsgate’s Sunday-morning projection. Its 48% decline from opening weekend is a bit better than expected, and several other films are also holding on well, which means the weekend as a whole looks more solid than feared. It’s still fair to say that A Quiet Place: Part II and Cruella will face virtually no competition when they open this coming weekend. More...

Weekend predictions: Dream Horse unlikely to trouble the top six

May 21st, 2021

Dream Horse

With Memorial Day weekend looming over the market, along with its two big new films, Cruella and A Quiet Place: Part II, this will be a quiet weekend at the box office. In fact, to borrow a well-worn phrase, perhaps too quiet.

Dream Horse is the only new wide release this weekend, and (as we will see in a moment) it isn’t expected to do a huge amount of business. Spiral, last week’s number one, didn’t do spectacular business on opening weekend and should see a sharp decline. With everything else in the top ten either coming off a weak debut or pretty much played out, we could see one of the worst weekends in the past couple of months.

Here’s what the model has to say… More...

Cruella trailer

February 18th, 2021

Crime caper starring Emma Stone is scheduled to open in theaters on May 28. Full movie details…

In 1970s London, young fashion designer Estella de Vil becomes obsessed with dogs’ skins, especially Dalmatians, until she eventually becomes a ruthless and terrifying legend known as Cruella. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

In 1970s London, young fashion designer Estella de Vil becomes obsessed with dogs’ skins, especially Dalmatians, until she eventually becomes a ruthless and terrifying legend known as Cruella.

Metrics

Opening Weekend:$21,496,997 (25.0% of total gross)
Legs:4.01 (domestic box office/biggest weekend)
Domestic Share:38.1% (domestic box office/worldwide)
Theater counts:3,892 opening theaters/3,922 max. theaters, 6.0 weeks average run per theater
Infl. Adj. Dom. BO $91,267,738

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 901-1,000) 965 $86,103,234
All Time International Box Office (Rank 701-800) 761 $139,706,829
All Time Worldwide Box Office (Rank 701-800) 789 $225,810,063
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 167 $86,103,234
All Time International Box Office for Comedy Movies 61 $139,706,829
All Time Worldwide Box Office for Comedy Movies 79 $225,810,063
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 166 $86,103,234
All Time International Box Office for Walt Disney Movies (Rank 101-200) 128 $139,706,829
All Time Worldwide Box Office for Walt Disney Movies (Rank 101-200) 130 $225,810,063

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

Amazon VOD:Amazon 4K UHD EST, Amazon EST (With Bonus Content), Amazon EST, Amazon 4K UHD VOD/EST
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Disney+:Disney+, Disney+

Movie Details

Domestic Releases: May 28th, 2021 (Wide) by Walt Disney
International Releases: May 26th, 2021 (Wide) (Indonesia)
May 26th, 2021 (Wide) (Italy)
May 26th, 2021 (Wide) (Switzerland)
May 27th, 2021 (Wide) (Argentina)
May 27th, 2021 (Wide) (Australia)
... Show all releases
Video Release: May 28th, 2021 by Disney+
MPAA Rating: PG-13 for some violence and thematic elements.
(Rating bulletin 2672 (cert #53057), 3/17/2021)
Running Time: 134 minutes
Comparisons: vs. A Quiet Place: Part II
Create your own comparison chart…
Keywords: Crime Caper, Crime Comedy, Fashion, Prequel, Origin Story
Source:Spin-Off
Genre:Comedy
Production Method:Live Action
Creative Type:Historical Fiction
Production/Financing Companies: Walt Disney Pictures, Gunnfilms, Marc Platt Productions
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Top Spin-Off Weekend Domestic 43 $21,496,997 May 28, 2021 3
Memorial Day (All Movies, 3-Day) 72 $21,496,997 May 28, 2021 3
Memorial Day (All Movies, 3-Day, Inflation Adjusted) 106 $25,924,867 May 28, 2021 3
Memorial Day (All Movies, 4-Day, Fri-Mon) 62 $26,532,683 May 28, 2021 3
Memorial Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 75 $31,997,781 May 28, 2021 3
Memorial Day (Opening, 3-Day) 45 $21,496,997 May 28, 2021 3
Memorial Day (Opening, 3-Day, Inflation Adjusted) 64 $25,924,867 May 28, 2021 3
Memorial Day (Opening, 4-Day, Fri-Mon) 35 $26,532,683 May 28, 2021 3
Memorial Day (Opening, 4-Day, Fri-Mon, Inflation Adjusted) 40 $31,997,781 May 28, 2021 3
Top 2021 Theater Average 64 $5,523 May 28, 2021 3

Leading Cast

Emma Stone    Estella “Cruella” de Vil

Supporting Cast

Emma Thompson    The Baroness
Joel Fry    Jasper
Paul Walter Hauser    Horace
Emily Beecham    Catherine/Maid
Kirby Howell-Baptiste    Anita Darling
Mark Strong    John the Valet
Jamie Demetriou    Gerald
John McCrea    Artie
Kayvan Novak    Roger
Niamh Lynch    Liberty Shop Girl
Andrew Leung    Jeffrey
Ed Birch    Baroness Head of Security
Dylan Lowe    Mean Ginger
Paul Bazely    Police Commissioner
Abraham Popoola    George
Leo Bill    Headmaster
Ninette Finch    Lady
Sarah Crowden    Beehive Lady
Harrison Willmott    Mean Kid
Jack Barry    Restaurant Valet
Asmara Gabrielle    Teacher
Tom Turner    The Baron
Thomas Padden    Viking Gala Security Guard
Carl Rice    Viking Gala Security Guard
Chris Ryman    Viking Gala Security Guard
Javone Prince    Ipswich Manor Security Guard
Hannah Stokely    Rich Woman
Haruka Abe    Liberty Woman
Steve Edge    Steven the Jewelry Shop Assistant
Richard David Caine    Dog Groomer
Waleed Akhtar    Policeman
Janet Henfrey    Society Maven
Elizabeth Mortlock    Society Maven
Camilla Roholm    Society Maven
Joseph Akubeze    French Speaking Ipswich Manor Guard
Linette Beaumont    Posh Guest 2
Conor Moloney    Rich Man
Robert Cawsey    Swanky Bar Waiter
Ed Kear    Interviewer
Sid Sagar    Mark
Jaqueline Chan    Jewellery Shop Assistant
Hermione Gulliford    Posh Guest
Surinder Duhra    Lawyer
Peter Singh    Country Constable
Geoff Burton    Elderly Man
Helena Dowling    Fashion Reporter
Paul Chowdhry    Restaurant Owner
Tim Steed    Frederick
John MacKay    House of Baroness Men
Nathan Amzi    House of Baroness Men
Trevor Laird    Asthma Man
Joshua Hill    Viking Gala Guard
Michelle Greenidge    Viking Gala Guard
Jane How    Society Maven
Angela Sims    Society Maven
Geraldine Fitzgerald    Society Maven
Tipper Seifert-Cleveland    Estella (12 yrs)
Maeve Chadwick    Estella (Toddler)
Nell Chadwick    Estella (Toddler)
Billie Gadson    Estella (5 yrs)
Ziggy Gardner    Jasper (12 yrs)
Joseph MacDonald    Horace (12 yrs)
Florisa Kamara    Anita (12 yrs)

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Craig Gillespie    Director
Dodie Smith    Story based upon the novel “The One Hundred and One Dalmatians” by
Aline Brosh McKenna    Story by
Kelly Marcel    Story by
Steve Zissis    Story by
Dana Fox    Screenwriter
Tony McNamara    Screenwriter
Andrew Gunn    Producer
Marc Platt    Producer
Kristin Burr    Producer
Emma Stone    Executive Producer
Michelle Wright    Executive Producer
Jared LeBoff    Executive Producer
Glenn Close    Executive Producer
Nicolas Karakatsanis    Director of Photography
Fiona Crombie    Production Designer
Tatiana S. Riegel    Editor
Jenny Beavan    Costume Designer
Nicholas Britell    Composer
Susan Jacobs    Music Supervisor
Max Wood    Visual Effects Supervisor
Mary Vernieu    Casting Director
Lucy Bevan    Casting Director
Mark Mostyn    Unit Production Manager
Mark Mostyn    Co-Producer
Alexander Oakley    First Assistant Director
Nick Laurence    Key Second Assistant Director
Lori Korngiebel    Associate Producer
Sarah Tulloch    Visual Effects Producer
Jason Hunjan    Stunt Coordinator
Vincent Wang    Fight Choreographer
Vicky Bishop    Production Supervisor
Martin Foley    Supervising Art Director
Lydia Fry    Art Director
Kevin Timon Hill    Art Director
Alice Walker    Art Director
Luke Whitelock    Art Director
Georgia Warner    Art Director
Alice Felton    Set Decorator
Clare Spragge    Costume Supervisor
Carolyn Cousins    Make-up and Hair Designer
Lisa Vick    Script Supervisor
Ali James    Supervising Location Manager
Sarah Kate Lewis    Location Manager
David Powell    Location Manager
Eleanor Downey    Location Manager
Ben Bailey    Location Manager
Amie Tridgell    Location Manager
Dan Boccoli    First Assistant Editor
Philip Tallman    Music Editor
Ron Bartlett    Re-recording Mixer
Martyn Zub    Re-recording Mixer
Mark P. Stoeckinger    Supervising Sound Editor
Paul Timothy Carden*    Supervising Dialogue Editor
Alan Rankin    Sound Designer
Ann Scibelli    Sound Designer
Martyn Zub    Sound Designer
David Cohen    Dialogue Editor
Ron Eng    Dialogue Editor
Olivia Xia’ou Zhang    Foley Editor
Tavish Grade    Foley Mixer
Jack Cucci    Foley Mixer
Steve Warner    Special Effects Supervisor
Nicholas Britell    Score Producer
Todd Kasow    Music Editor
John Finklea    Music Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Weekend predictions: Jungle Cruise should sail choppy waters to the top of the chart

July 30th, 2021

Jungle Cruise

Jungle Cruise enters this weekend as a firm favorite to take the box office crown, even though family films have been performing notably weaker in recent weeks and Disney has the film available for a premium via Disney+. Our model thinks it will do roughly twice the business of the number two film on the chart, and there’s a good chance it’ll do even better than that. With the other two new wide releases not expected to do huge amounts of business though, it’s likely to be a flat weekend for the market as a whole unless Disney’s latest theme-park-ride-turned-movie outperforms expectations. More...

Weekend estimates: Space Jam opens with impressive $31.65 million

July 18th, 2021

Space Jam: A New Legacy

Families returned to movie theaters in a big way this weekend, and helped propel Space Jam: A New Legacy to a strong $31.65 million opening, according to Warner Bros.’ Sunday-morning projection. With Escape Room: Tournament of Champions also beating our model’s prediction, the newcomers made up for soft results for returning films. More...

Weekend predictions: Black Widow favorite for second weekend win

July 16th, 2021

Black Widow

In one of the more unpredictable weekends at the box office in recent months, our model makes Black Widow a comfortable favorite to top the box office chart, but Space Jam: A New Legacy can’t be ruled out of the running yet if the Disney movie falls more steeply than expected from its $80-million opening weekend. More...

Weekend predictions: F9 favorite to win weekend

July 2nd, 2021

F9: The Fast Saga

Two films that couldn’t be more different arrive in theaters this holiday weekend. The Boss Baby: Family Business is a classic family-friendly animated comedy adventure that’s trying to draw in parents and their children. The Forever Purge is an action horror movie targeted at everyone in between. With F9: The Fast Saga returning after a blockbusting opening last weekend, there’s something for everyone playing in movie theaters this weekend. While F9 is favorite to win, all three films could do good business, according to our model. More...

Weekend estimates: A Quiet Place: Part II has the edge in four-way race

June 13th, 2021

A Quiet Place: Part II We won’t know for sure until final numbers are reported on Monday, but it looks as though A Quiet Place: Part II will move back to the top of the box office chart this weekend, fractionally edging out In the Heights. The difference in their respective Sunday-morning projections is just $245,000 though, with Quiet Place expected to earn $11.65 million and In the Heights $11.405 million, which is within the margin of error (particularly considering box office is harder to predict for the studios at the moment as market conditions are changing so much). In fact, Peter Rabbit 2 (projected to earn $10.4 million) and The Conjuring 3 (projected for $10.02 million) are technically still in the running for the win, although that would be a big surprise given they’re over a million dollars back on today’s tracking.

However things shake out, there’s a good chance we’ll have four films earn over $10 million at the box office this weekend, which would be a new pandemic-era high if the numbers hold. The less good news is that In the Heights didn’t hit, well, the heights that were hoped for going into the weekend. It did come very close to what our model expected though. More...

Weekend predictions: A Quiet Place is the favorite to win the weekend

June 4th, 2021

A Quiet Place: Part II

Expect to see a close race at the top of the box office chart this weekend as A Quiet Place: Part II does battle against two newcomers—The Conjuring: The Devil Made Me Do It, and Spirit Untamed—and Cruella hopes to make up some ground on the current chart topper after posting solid numbers last weekend. There’s a possibility that four films could top $10 million this weekend, although our model thinks that’s unlikely. It wouldn’t be a surprise to see three films better that number though, which would be another milestone in the recovery of the theatrical market. More...

Weekend estimates: A Quiet Place sets new 2021 benchmark with 3-day $48.38 million

May 30th, 2021

A Quiet Place: Part II

A Quiet Place: Part II is headed for a Memorial Day opening of close to $60 million, according to Paramount’s Sunday morning projections. The horror sequel is expected to pick up $48.38 million over three days, and $58 million over four, making it the biggest hit at the box office since theaters started reopening, handily beating Godzilla vs. Kong, which debuted with $32.2 million back in April. Cruella is well behind it in second place, but will top Tom and Jerry to become the best-performing post-pandemic family movie with a $21.3-million 3-day opening, and projected $26.5 million over four days.

Both films are performing well above our model’s predictions, which is an encouraging sign that audiences are returning to theaters. More...

Weekend predictions: Make-or-break Memorial Day weekend is here

May 28th, 2021

A Quiet Place: Part II

The last fourteen months have turned the movie industry upside down. This weekend might be the one that makes things start to seem a little more normal. Two big releases from major studios arrived in theaters yesterday evening for preview shows, and will be hoping to capitalize on the long weekend to deliver significant results at the box office. We’re already seeing some promising results, with A Quiet Place: Part II earning $4.8 million from previews, and Cruella hitting $1.4 million. Here’s what that suggests for their prospects for the weekend, and how our model sees the weekend shaking out. More...

Weekend estimates: Spiral repeats as market braces for Memorial Day

May 23rd, 2021

Spiral

With no new films opening in over 1,500 theaters, this weekend was always going to be a modest one at the box office as the industry prepares for a make-or-break Memorial Day session. Spiral will repeat at the top of the chart with a projected $4.55 million, according to Lionsgate’s Sunday-morning projection. Its 48% decline from opening weekend is a bit better than expected, and several other films are also holding on well, which means the weekend as a whole looks more solid than feared. It’s still fair to say that A Quiet Place: Part II and Cruella will face virtually no competition when they open this coming weekend. More...

Weekend predictions: Dream Horse unlikely to trouble the top six

May 21st, 2021

Dream Horse

With Memorial Day weekend looming over the market, along with its two big new films, Cruella and A Quiet Place: Part II, this will be a quiet weekend at the box office. In fact, to borrow a well-worn phrase, perhaps too quiet.

Dream Horse is the only new wide release this weekend, and (as we will see in a moment) it isn’t expected to do a huge amount of business. Spiral, last week’s number one, didn’t do spectacular business on opening weekend and should see a sharp decline. With everything else in the top ten either coming off a weak debut or pretty much played out, we could see one of the worst weekends in the past couple of months.

Here’s what the model has to say… More...

Cruella trailer

February 18th, 2021

Crime caper starring Emma Stone is scheduled to open in theaters on May 28. Full movie details…

In 1970s London, young fashion designer Estella de Vil becomes obsessed with dogs’ skins, especially Dalmatians, until she eventually becomes a ruthless and terrifying legend known as Cruella. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 901-1,000) 965 $86,103,234
All Time Domestic Inflation Adjusted Box Office (Rank 1,801-1,900) 1,863 $91,267,738
All Time Domestic Non-Sequel Box Office (Rank 601-700) 679 $86,103,234
Top 2021 Movies at the Domestic Box Office 17 $86,103,234
All Time Domestic Box Office for Spin-Off Movies 20 $86,103,234
All Time Domestic Box Office for Live Action Movies (Rank 701-800) 715 $86,103,234
All Time Domestic Box Office for Historical Fiction Movies 85 $86,103,234
All Time Domestic Box Office for Comedy Movies (Rank 101-200) 167 $86,103,234
All Time Domestic Box Office for PG-13 Movies (Rank 401-500) 439 $86,103,234
All Time Domestic Box Office for Walt Disney Movies (Rank 101-200) 166 $86,103,234

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2021 2 $21,496,997   3,892 $5,523   $21,496,997 1
Jun 4, 2021 3 $11,001,929 -49% 3,922 $2,805   $43,443,602 2
Jun 11, 2021 5 $6,736,471 -39% 3,307 $2,037   $55,996,417 3
Jun 18, 2021 5 $4,825,228 -28% 3,110 $1,552   $64,461,030 4
Jun 25, 2021 5 $3,805,367 -21% 2,820 $1,349   $71,382,602 5
Jul 2, 2021 6 $2,386,652 -37% 2,380 $1,003   $76,425,636 6
Jul 9, 2021 6 $2,370,111 -1% 1,875 $1,264   $80,936,776 7
Jul 16, 2021 9 $1,165,810 -51% 1,175 $992   $83,483,327 8
Jul 23, 2021 13 $500,584 -57% 495 $1,011   $84,735,428 9
Jul 30, 2021 14 $340,242 -32% 235 $1,448   $85,386,628 10
Aug 6, 2021 - $135,996 -60% 148 $919   $85,709,499 11
Aug 13, 2021 - $66,866 -51% 95 $704   $85,843,810 12
Aug 20, 2021 - $59,739 -11% 80 $747   $85,941,310 13
Aug 27, 2021 - $57,685 -3% 65 $887   $86,027,011 14
Sep 3, 2021 - $39,903 -31% 55 $726   $86,078,693 15
Sep 10, 2021 - $16,025 -60% 40 $401   $86,101,086 16

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 27, 2021 P $1,400,000     0     $1,400,000  
May 28, 2021 2 $7,707,778     3,892 $1,980   $7,707,778 1
May 29, 2021 2 $7,280,524 -6%   3,892 $1,871   $14,988,302 2
May 30, 2021 2 $6,508,695 -11%   3,892 $1,672   $21,496,997 3
May 31, 2021 2 $5,035,686 -23%   3,892 $1,294   $26,532,683 4
Jun 1, 2021 2 $2,098,394 -58%   3,892 $539   $28,631,077 5
Jun 2, 2021 2 $1,855,826 -12%   3,892 $477   $30,486,903 6
Jun 3, 2021 2 $1,954,770 +5%   3,892 $502   $32,441,673 7
Jun 4, 2021 3 $3,343,041 +71% -57% 3,922 $852   $35,784,714 8
Jun 5, 2021 3 $4,452,509 +33% -39% 3,922 $1,135   $40,237,223 9
Jun 6, 2021 3 $3,206,379 -28% -51% 3,922 $818   $43,443,602 10
Jun 7, 2021 - $1,353,895 -58% -73% 3,922 $345   $44,797,497 11
Jun 8, 2021 - $1,694,932 +25% -19% 3,922 $432   $46,492,429 12
Jun 9, 2021 - $1,438,990 -15% -22% 3,922 $367   $47,931,419 13
Jun 10, 2021 - $1,328,527 -8% -32% 3,922 $339   $49,259,946 14
Jun 11, 2021 5 $2,101,378 +58% -37% 3,307 $635   $51,361,324 15
Jun 12, 2021 - $2,649,930 +26% -40% 3,307 $801   $54,011,254 16
Jun 13, 2021 - $1,985,163 -25% -38% 3,307 $600   $55,996,417 17
Jun 14, 2021 - $913,101 -54% -33% 3,307 $276   $56,909,518 18
Jun 15, 2021 - $1,025,685 +12% -39% 3,307 $310   $57,935,203 19
Jun 16, 2021 - $842,659 -18% -41% 3,307 $255   $58,777,862 20
Jun 17, 2021 4 $857,940 +2% -35% 3,307 $259   $59,635,802 21
Jun 18, 2021 5 $1,502,475 +75% -29% 3,110 $483   $61,138,277 22
Jun 19, 2021 4 $1,924,558 +28% -27% 3,110 $619   $63,062,835 23
Jun 20, 2021 4 $1,398,195 -27% -30% 3,110 $450   $64,461,030 24
Jun 21, 2021 - $731,857 -48% -20% 3,110 $235   $65,192,887 25
Jun 22, 2021 - $924,706 +26% -10% 3,110 $297   $66,117,593 26
Jun 23, 2021 - $758,942 -18% -10% 3,110 $244   $66,876,535 27
Jun 24, 2021 - $700,700 -8% -18% 3,110 $225   $67,577,235 28
Jun 25, 2021 5 $1,130,030 +61% -25% 2,820 $401   $68,707,265 29
Jun 26, 2021 5 $1,535,357 +36% -20% 2,820 $544   $70,242,622 30
Jun 27, 2021 5 $1,139,980 -26% -18% 2,820 $404   $71,382,602 31
Jun 28, 2021 4 $650,398 -43% -11% 2,820 $231   $72,033,000 32
Jun 29, 2021 4 $738,776 +14% -20% 2,820 $262   $72,771,776 33
Jun 30, 2021 4 $641,930 -13% -15% 2,820 $228   $73,413,706 34
Jul 1, 2021 4 $625,278 -3% -11% 2,820 $222   $74,038,984 35
Jul 2, 2021 7 $857,904 +37% -24% 2,380 $360   $74,896,888 36
Jul 3, 2021 6 $950,265 +11% -38% 2,380 $399   $75,847,153 37
Jul 4, 2021 6 $578,483 -39% -49% 2,380 $243   $76,425,636 38
Jul 5, 2021 - $767,585 +33% +18% 2,380 $323   $77,193,221 39
Jul 6, 2021 6 $509,869 -34% -31% 2,380 $214   $77,703,090 40
Jul 7, 2021 5 $468,947 -8% -27% 2,380 $197   $78,172,037 41
Jul 8, 2021 6 $394,628 -16% -37% 2,380 $166   $78,566,665 42
Jul 9, 2021 6 $810,546 +105% -6% 1,875 $432   $79,377,211 43
Jul 10, 2021 6 $950,062 +17% n/c 1,875 $507   $80,327,273 44
Jul 11, 2021 6 $609,503 -36% +5% 1,875 $325   $80,936,776 45
Jul 12, 2021 6 $340,568 -44% -56% 1,875 $182   $81,277,344 46
Jul 13, 2021 6 $372,903 +9% -27% 1,875 $199   $81,650,247 47
Jul 14, 2021 6 $346,008 -7% -26% 1,875 $185   $81,996,255 48
Jul 15, 2021 6 $321,262 -7% -19% 1,875 $171   $82,317,517 49
Jul 16, 2021 10 $369,005 +15% -54% 1,175 $314   $82,686,522 50
Jul 17, 2021 - $486,655 +32% -49% 1,175 $414   $83,173,177 51
Jul 18, 2021 - $310,150 -36% -49% 1,175 $264   $83,483,327 52
Jul 19, 2021 - $180,490 -42% -47% 1,175 $154   $83,663,817 53
Jul 20, 2021 - $202,868 +12% -46% 1,175 $173   $83,866,685 54
Jul 21, 2021 - $195,626 -4% -43% 1,175 $166   $84,062,311 55
Jul 22, 2021 - $172,533 -12% -46% 1,175 $147   $84,234,844 56
Jul 23, 2021 - $165,335 -4% -55% 495 $334   $84,400,179 57
Jul 24, 2021 - $202,888 +23% -58% 495 $410   $84,603,067 58
Jul 25, 2021 - $132,361 -35% -57% 495 $267   $84,735,428 59
Jul 26, 2021 - $70,562 -47% -61% 495 $143   $84,805,990 60
Jul 27, 2021 - $90,647 +28% -55% 495 $183   $84,896,637 61
Jul 28, 2021 - $75,926 -16% -61% 495 $153   $84,972,563 62
Jul 29, 2021 - $73,823 -3% -57% 495 $149   $85,046,386 63
Jul 30, 2021 13 $113,120 +53% -32% 235 $481   $85,159,506 64
Jul 31, 2021 - $135,858 +20% -33% 235 $578   $85,295,364 65
Aug 1, 2021 - $91,264 -33% -31% 235 $388   $85,386,628 66
Aug 2, 2021 - $49,368 -46% -30% 235 $210   $85,435,996 67
Aug 3, 2021 - $53,155 +8% -41% 235 $226   $85,489,151 68
Aug 4, 2021 - $44,663 -16% -41% 235 $190   $85,533,814 69
Aug 5, 2021 - $39,689 -11% -46% 235 $169   $85,573,503 70
Aug 6, 2021 14 $44,263 +12% -61% 148 $299   $85,617,766 71
Aug 7, 2021 - $55,974 +26% -59% 148 $378   $85,673,740 72
Aug 8, 2021 - $35,759 -36% -61% 148 $242   $85,709,499 73
Aug 9, 2021 - $15,131 -58% -69% 148 $102   $85,724,630 74
Aug 10, 2021 - $16,073 +6% -70% 148 $109   $85,740,703 75
Aug 11, 2021 - $18,808 +17% -58% 148 $127   $85,759,511 76
Aug 12, 2021 - $17,433 -7% -56% 148 $118   $85,776,944 77
Aug 13, 2021 - $21,707 +25% -51% 95 $228   $85,798,651 78
Aug 14, 2021 - $27,946 +29% -50% 95 $294   $85,826,597 79
Aug 15, 2021 - $17,213 -38% -52% 95 $181   $85,843,810 80
Aug 16, 2021 - $8,830 -49% -42% 95 $93   $85,852,640 81
Aug 17, 2021 - $11,085 +26% -31% 95 $117   $85,863,725 82
Aug 18, 2021 - $8,994 -19% -52% 95 $95   $85,872,719 83
Aug 19, 2021 - $8,852 -2% -49% 95 $93   $85,881,571 84
Aug 20, 2021 - $22,133 +150% +2% 80 $277   $85,903,704 85
Aug 21, 2021 - $25,192 +14% -10% 80 $315   $85,928,896 86
Aug 22, 2021 - $12,414 -51% -28% 80 $155   $85,941,310 87
Aug 23, 2021 - $6,267 -50% -29% 80 $78   $85,947,577 88
Aug 24, 2021 - $6,313 +1% -43% 80 $79   $85,953,890 89
Aug 25, 2021 - $7,680 +22% -15% 80 $96   $85,961,570 90
Aug 26, 2021 - $7,756 +1% -12% 80 $97   $85,969,326 91
Aug 27, 2021 - $18,689 +141% -16% 65 $288   $85,988,015 92
Aug 28, 2021 - $26,242 +40% +4% 65 $404   $86,014,257 93
Aug 29, 2021 - $12,754 -51% +3% 65 $196   $86,027,011 94
Aug 30, 2021 - $2,388 -81% -62% 65 $37   $86,029,399 95
Aug 31, 2021 - $3,353 +40% -47% 65 $52   $86,032,752 96
Sep 1, 2021 - $2,498 -25% -67% 65 $38   $86,035,250 97
Sep 2, 2021 - $3,540 +42% -54% 65 $54   $86,038,790 98
Sep 3, 2021 - $6,588 +86% -65% 55 $120   $86,045,378 99
Sep 4, 2021 - $14,595 +122% -44% 55 $265   $86,059,973 100
Sep 5, 2021 - $18,720 +28% +47% 55 $340   $86,078,693 101
Sep 6, 2021 - $3,818 -80% +60% 55 $69   $86,082,511 102
Sep 7, 2021 - $803 -79% -76% 55 $15   $86,083,314 103
Sep 8, 2021 - $817 +2% -67% 55 $15   $86,084,131 104
Sep 9, 2021 - $930 +14% -74% 55 $17   $86,085,061 105
Sep 10, 2021 - $4,816 +418% -27% 40 $120   $86,089,877 106
Sep 11, 2021 - $8,944 +86% -39% 40 $224   $86,098,821 107
Sep 12, 2021 - $2,265 -75% -88% 40 $57   $86,101,086 108
Sep 13, 2021 - $414 -82% -89% 40 $10   $86,101,500 109
Sep 14, 2021 - $706 +71% -12% 40 $18   $86,102,206 110
Sep 15, 2021 - $403 -43% -51% 40 $10   $86,102,609 111
Sep 16, 2021 - $625 +55% -33% 40 $16   $86,103,234 112

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 28, 2021 2 $32,441,673   3,892 $8,335   $32,441,673 1
Jun 4, 2021 3 $16,818,273 -48% 3,922 $4,288   $49,259,946 2
Jun 11, 2021 5 $10,375,856 -38% 3,307 $3,138   $59,635,802 3
Jun 18, 2021 - $7,941,433 -23% 3,110 $2,554   $67,577,235 4
Jun 25, 2021 5 $6,461,749 -19% 2,820 $2,291   $74,038,984 5
Jul 2, 2021 6 $4,527,681 -30% 2,380 $1,902   $78,566,665 6
Jul 9, 2021 6 $3,750,852 -17% 1,875 $2,000   $82,317,517 7
Jul 16, 2021 9 $1,917,327 -49% 1,175 $1,632   $84,234,844 8
Jul 23, 2021 - $811,542 -58% 495 $1,639   $85,046,386 9
Jul 30, 2021 14 $527,117 -35% 235 $2,243   $85,573,503 10
Aug 6, 2021 - $203,441 -61% 148 $1,375   $85,776,944 11
Aug 13, 2021 - $104,627 -49% 95 $1,101   $85,881,571 12
Aug 20, 2021 - $87,755 -16% 80 $1,097   $85,969,326 13
Aug 27, 2021 - $69,464 -21% 65 $1,069   $86,038,790 14
Sep 3, 2021 - $46,271 -33% 55 $841   $86,085,061 15
Sep 10, 2021 - $18,173 -61% 40 $454   $86,103,234 16

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Argentina 5/27/2021 $7,294 0 0 0 $489,752 10/20/2022
Australia 5/27/2021 $1,135,671 452 452 2,515 $6,161,275 9/18/2023
Brazil 5/28/2021 $324,589 0 0 0 $2,115,182 9/17/2021
China 6/6/2021 $1,680,000 42,172 42,172 69,825 $24,100,000 10/20/2022
Czech Republic 6/11/2021 $34,377 40 96 243 $149,801 10/20/2022
France 6/9/2021 $8,218 0 680 1,489 $11,711,720 9/17/2021
Germany 5/27/2021 $11,112 0 0 0 $498,431 9/17/2021
Hong Kong 5/27/2021 $665,251 0 0 0 $2,765,152 9/17/2021
Indonesia 5/26/2021 $396,620 0 0 0 $922,397 10/20/2022
Italy 5/26/2021 $549,739 0 36 36 $2,878,387 9/17/2021
Japan 5/28/2021 $530,403 0 0 0 $4,804,646 9/17/2021
Lithuania 5/28/2021 $6,798 14 14 48 $30,229 7/28/2021
Mexico 5/28/2021 $2,563,974 0 0 0 $11,667,964 8/20/2021
Netherlands 6/4/2021 $50,644 43 49 289 $593,272 8/30/2021
New Zealand 5/27/2021 $283,885 94 102 800 $1,451,173 10/20/2022
Poland 5/28/2021 $207,673 0 289 289 $2,051,025 10/20/2022
Portugal 5/28/2021 $54,106 95 95 538 $496,743 10/19/2022
Romania 6/4/2021 $101,609 69 69 311 $385,993 10/20/2022
Russia (CIS) 6/3/2021 $2,452,111 1,936 1,936 9,268 $11,024,938 10/20/2022
Saudi Arabia 6/11/2021 $0 0 0 0 $8,200,000 10/20/2022
Slovakia 6/4/2021 $13,026 36 36 99 $67,082 7/13/2021
South Korea 5/28/2021 $1,995,174 1,184 1,186 7,400 $15,596,433 3/16/2022
Spain 5/28/2021 $812,394 368 368 2,544 $5,547,335 9/17/2021
Switzerland 5/26/2021 $0000$0
Turkey 7/2/2021 $27,901 107 107 216 $144,337 10/20/2022
United Arab Emirates 6/11/2021 $0 0 0 0 $2,400,000 6/16/2021
United Kingdom 5/28/2021 $2,062,479 522 583 4,709 $12,892,816 1/12/2022
 
Rest of World $10,560,746
 
International Total$139,706,829 9/18/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 701-800) 761 $139,706,829
All Time International Non-Sequel Box Office (Rank 401-500) 482 $139,706,829
Top 2021 Movies at the International Box Office 24 $139,706,829
All Time International Box Office for Spin-Off Movies 20 $139,706,829
All Time International Box Office for Live Action Movies (Rank 401-500) 498 $139,706,829
All Time International Box Office for Historical Fiction Movies 66 $139,706,829
All Time International Box Office for Comedy Movies 61 $139,706,829
All Time International Box Office for PG-13 Movies (Rank 301-400) 341 $139,706,829
All Time International Box Office for Walt Disney Movies (Rank 101-200) 128 $139,706,829

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 701-800) 789 $225,810,063
All Time Worldwide Non-Sequel Box Office (Rank 501-600) 506 $225,810,063
Top 2021 Movies at the Worldwide Box Office 17 $225,810,063
All Time Worldwide Box Office for Spin-Off Movies 20 $225,810,063
All Time Worldwide Box Office for Live Action Movies (Rank 501-600) 532 $225,810,063
All Time Worldwide Box Office for Historical Fiction Movies 64 $225,810,063
All Time Worldwide Box Office for Comedy Movies 79 $225,810,063
All Time Worldwide Box Office for PG-13 Movies (Rank 301-400) 368 $225,810,063
All Time Worldwide Box Office for Walt Disney Movies (Rank 101-200) 130 $225,810,063

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 26, 2021323,093 23,093$494,421$494,42118
Oct 3, 2021520,860-10% 43,953$446,613$941,03419
Oct 10, 20211013,158-37% 57,111$281,713$1,222,74720
Oct 17, 2021139,138-31% 66,249$195,645$1,418,39221
Oct 24, 2021146,168-33% 72,417$132,057$1,550,44922
Oct 31, 2021185,340-13% 77,757$114,329$1,664,77823
Nov 7, 2021195,919+11% 83,676$114,592$1,779,37024
Nov 14, 20211420,257+242% 103,933$392,176$2,171,54625

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Sep 26, 2021374,309 74,309$1,590,956$1,590,95618
Oct 3, 2021326,116-65% 100,425$559,144$2,150,10019
Oct 10, 2021715,268-42% 115,693$326,888$2,476,98820
Oct 17, 2021812,928-15% 128,621$276,788$2,753,77621
Oct 24, 2021127,888-39% 136,509$168,882$2,922,65822
Oct 31, 2021185,554-30% 142,063$118,911$3,041,56923
Nov 7, 2021196,544+18% 148,607$126,692$3,168,26124

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.