March 26th, 2012
It's not a particularly strong week when it comes to the home market. The biggest box office hit coming out this week is Alvin and the Chipmunks: Chip-Wrecked, but that film missed expectations at the box office and was savaged by critics. It should be the best selling DVD and Blu-ray of the week, but that's because it is a slow week overall. As for the best of the best, Mystery Science Theater 3000: XXIII is my choice for Pick of the Week. Others might go with South Park: Season 15 instead, while A Dangerous Method would also be the top choice of many. By a strange coincidence, I'm waiting for the screeners for all four of these films.
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February 22nd, 2012
No films topped $10,000 on the per theaters chart; in fact, none of them come close. The Vow came closest with an average of $7,798. Ghost Rider: Spirit of Vengeance was the best new release at an average of $6,968, while the best new limited release was Undefeated at $6,633.
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January 31st, 2012
There was only one film to reach the $10,000 mark on the per theater chart this past weekend. An Inconsistant Truth opened with $20,733 in its lone theater, but with still no reviews, its long term chances are still unknown. The phrase, "preaching to the choir" does spring to mind.
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January 25th, 2012
There were only three films this past weekend to reach the $10,000 mark on the per theater average, and none of them were new releases. Pina finally expanded playing in ten theaters, while it climbed to the top of the per theater average with $13,667. It should hit its first major milestone soon. A Separation doubled its theater count and saw its per theater average grow to $12,986. It too should reach its first milestone sooner rather than later. The final member of the $10,000 club was We Need to Talk About Kevin with an average of $10,530 in seven theaters. The best new release of the week was Crazy Horse with $7,963 in its lone theater. However, it was a Wednesday release and if you include its first two days of release, it earned $12,336. If it were a Friday release, it likely would have reached the $10,000 market.
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January 10th, 2012
The $10,000 club was again crowded this week and, as expected for this time of year, it was filled almost entirely by holdovers. Iron Lady remained the top film with an average of $35,275 in five theaters and it should start hitting major milestones very soon. Pina's average grew, again, reaching $27,676 in three theaters. Hopefully it will start expanding quickly, before its momentum fades. Extremely Loud and Incredibly Close earned an average of $16,521 in six theaters. Its mixed reviews haven't taken too much of a toll, yet. A Separation doubled its theater count, but its per theater average remained relatively steady at $15,440. The overall box office leader, The Devil Inside, was next at $14,763. Finally, Once Upon a Time in Anatolia opened with $10,652 in one theater.
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January 4th, 2012
Iron Lady led a group of six films in the $10,000 earning a per theater average of $55,102. This is better than expected and shows the Oscar buzz for Meryl Streep is overcoming the middling overall reviews. Last week's winner, Pina, remained strong with an average of $23,874 in three theaters. I expect it will expand somewhat and earn a small measure of mainstream success. A Separation opened with an average of $19,827 in three theaters and with possible Oscar glory, it continues to do well. Tinker Tailor Soldier Spy has already earned a significant measure of mainstream success and with an average of $19,043 in 55 theaters this past weekend, it had its best weekend yet. It did cost $21 million to make, so it will need to continue to do well for quite some time before it makes profitability likely. Extremely Loud and Incredibly Close's first full weekend went well earning an average of $18,463 in three theaters. It has a shot at expanding wide in a couple weeks, assuming it holds on relatively well over the next couple weeks. The final film in the $10,000 club was Pariah, which earned an average of $12,145 in four theaters. It earned just over $100,000 from Wednesday through Monday.
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December 16th, 2011
The Hollywood Foreign Press Association announced their nominations and the Awards Season picture started to look a whole lot clearer. The Artist led the way with six nominations, while The Descendents and The Help were right behind with five apiece.
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December 14th, 2011
Three new releases were able to reached the $10,000 mark on the per theater chart, while there were three holdovers that were able to join them. Leading the way was Tinker Tailor Soldier Spy with an outstanding average of $77,641 in four theaters. Young Adult opened with nearly the same total, but was playing in eight theaters giving it an average of $38,783. We Need to Talk About Kevin earned $24,587 in one theater during its Oscar qualifying run. A Dangerous Method spent its third weekend in the $10,000 club with an average of $19,234 in four theaters. However, it has seen in per theater average cut by more than half since its opening, and it has yet to expand. The Artist has also seen its per theater average fall, but it expanded its theater count to sixteen this past weekend and still earned an average of $18,460. It is already an art house success and will soon start earning some measure of mainstream success. Shame more than doubled its theater count, but hung onto a spot in the $10,000 club with an average of $13,496 in 21 theaters.
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December 6th, 2011
We are right in the prime of Awards Season and over the weekend there were three films earning very impressive per theater averages and two of those films were recently given Independent Spirit Award Nominations. Leading the way for the second weekend in a row was The Artist with an average of $35,211 in six theaters. It is still barely in theaters, but it is already halfway to $1 million. Being a silent film will likely keep the film from expanding truly wide, but it should grab some measure of mainstream success. Shame debuted in second place with an average of $34,952 in ten theaters. It is rare for an NC-17 film to do this well. Rounding out the $10,000 club was A Dangerous Method placed third with an average of $29,894, while still playing in four theaters.
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December 4th, 2011
Breaking Dawn, Part 1 will complete a hat-trick of wins this weekend, according to studio estimates released on Sunday, but the fact that it can do so while falling almost 60% from last weekend shows just how weak business is overall. Based on the numbers reported so far, this will be the second-slowest weekend of the year, after the weekend of September 9 as moviegoers switch to Holiday shopping.
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November 30th, 2011
The top film on the per theater chart was a silent film, The Artist, which was amazing, earning more than $200,000 in just four theaters for an average of $51,220. A Dangerous Method was also very strong on the per theater chart earning an average of $41,988, also in four theaters. Last week's winner, The Descendants, expanded into nearly 400 theaters, but still managed an average of $18,835. Finally, the overall box office leader, The Twilight Saga: Breaking Dawn, Part 1, managed an average of $10,252.
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November 27th, 2011
In spite of a hefty 70% weekend-to-weekend decline, Breaking Dawn, Part 1 will run out an easy winner at the box office over Thanksgiving, according to studio estimates released on Sunday. Its $42 million Friday-Sunday performance is exactly in line with the $42 million earned by New Moon during its Thanksgiving weekend, but it is currently running about $9 million behind the second film in the franchise, suggesting a total gross of around $285 million. A bevy of family-friendly new releases will be unable to come all that close to the vampire film, although all studios involved are projecting strong business for the films in question throughout the Holiday Season.
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November 24th, 2011
It's Thanksgiving long weekend, which means the openings of the limited releases are spread over three days. It also means there are a few Awards Season contenders making their theatrical debuts this week. Will any of the Oscar hopefuls snag a nomination? It's too soon to tell, but there's no shortage of contenders with five of the six films earning 80% positive reviews or better. The Artist is earning the best reviews, while A Dangerous Method will likely be the biggest box office hit of the group.
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November 1st, 2011
October was a bit of a write-off. After the last weekend of September, the 2011 box office was about $280 million behind 2010's pace, but after the final weekend in October, that gap increased to $340 million. November will obviously bring in more box office dollars than October did. After all, it has one of the most important long holiday weekends of the year, Thanksgiving. However, the important question is not, "Can this November top last month?" It's, "Can this November top last year?" The biggest hit of last November was Harry Potter and the Deathly Hallows, Part I, which earned just shy of $300 million. The Twilight Saga: Breaking Dawn, Part 1 should match that figure. Tangled reached $200 million and maybe Happy Feet 2 will match that figure, but that's far less certain. There's a chance The Muppets will match Megamind while Tower Heist should top Due Date. If Jack and Jill and / or Hugo can become surprise $100 million hits and one of the limited releases can become a monster hit, like The King's Speech was able to, then suddenly the box office looks whole lot rosier going into the final month of the year. It's possible, but it's kind of like getting a backdoor full house in Texas Hold'em to beat a straight. I wouldn't bet on it. On the other hand, there doesn't appear to be many Skyline, The Next Three Days or Faster films that bombed at the box office. So while we might not be as strong at the top, there is better depth this year and hopefully that will be enough.
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