Date Night (2010)

Date Night poster
Theatrical Performance
Domestic Box Office $98,711,404Details
International Box Office $53,557,629Details
Worldwide Box Office $152,269,033
Home Market Performance
Est. Domestic DVD Sales $25,716,427 Details
Est. Domestic Blu-ray Sales $4,625,747 Details
Total Est. Domestic Video Sales $30,342,174
Further financial details...

Metrics

Opening Weekend:$25,207,599 (25.5% of total gross)
Legs:3.92 (domestic box office/biggest weekend)
Domestic Share:64.8% (domestic box office/worldwide)
Production Budget:$55,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,374 opening theaters/3,380 max. theaters, 7.1 weeks average run per theater
Infl. Adj. Dom. BO $131,740,314

Latest Ranking on Cumulative Box Office Lists


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Movie Details

Domestic Releases: April 9th, 2010 (Wide) by 20th Century Fox
Video Release: August 10th, 2010 by Fox Home Entertainment
MPAA Rating: PG-13 for sexual and crude content throughout, language, some violence and a drug reference
(Rating bulletin 2105, 1/27/2010)
Running Time: 88 minutes
Comparisons: vs. The Internship
Create your own comparison chart…
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 21 Laps Entertainment, Dune Entertainment, Regency Enterprises
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic April Weekend 57 $25,207,599 Apr 9, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 9, 2010 2 $25,207,599   3,374 $7,471   $25,207,599 1
Apr 16, 2010 3 $16,720,038 -34% 3,380 $4,947   $48,666,799 2
Apr 23, 2010 3 $10,461,223 -37% 3,294 $3,176   $63,332,819 3
Apr 30, 2010 3 $7,577,352 -28% 3,093 $2,450   $73,604,361 4
May 7, 2010 4 $5,448,257 -28% 2,734 $1,993   $81,002,725 5
May 14, 2010 7 $3,823,515 -30% 2,481 $1,541   $86,522,622 6
May 21, 2010 7 $2,913,504 -24% 1,869 $1,559   $90,748,818 7
May 28, 2010 8 $1,817,755 -38% 1,126 $1,614   $93,515,463 8
Jun 4, 2010 12 $775,810 -57% 658 $1,179   $95,334,452 9
Jun 11, 2010 13 $601,291 -22% 430 $1,398   $96,266,718 10
Jun 18, 2010 18 $360,904 -40% 345 $1,046   $96,883,257 11
Jun 25, 2010 23 $241,385 -33% 286 $844   $97,320,419 12
Jul 2, 2010 26 $187,220 -22% 242 $774   $97,634,508 13
Jul 9, 2010 28 $188,563 +1% 205 $920   $98,002,746 14
Jul 16, 2010 29 $133,391 -29% 166 $804   $98,258,664 15
Jul 23, 2010 33 $83,632 -37% 108 $774   $98,428,001 16
Jul 30, 2010 42 $60,265 -28% 76 $793   $98,537,862 17
Aug 6, 2010 55 $29,879 -50% 46 $650   $98,608,430 18
Aug 13, 2010 55 $24,387 -18% 33 $739   $98,656,335 19
Aug 20, 2010 66 $15,026 -38% 23 $653   $98,684,123 20
Aug 27, 2010 67 $10,205 -32% 13 $785   $98,700,494 21
Sep 3, 2010 81 $6,045 -41% 11 $550   $98,710,290 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 9, 2010 1 $9,170,065     3,374 $2,718   $9,170,065 1
Apr 10, 2010 2 $10,606,895 +16%   3,374 $3,144   $19,776,949 2
Apr 11, 2010 3 $5,430,639 -49%   3,374 $1,610   $25,207,588 3
Apr 12, 2010 2 $1,740,856 -68%   3,374 $516   $26,948,455 4
Apr 13, 2010 2 $1,892,311 +9%   3,374 $561   $28,840,766 5
Apr 14, 2010 2 $1,532,669 -19%   3,374 $454   $30,373,435 6
Apr 15, 2010 2 $1,573,326 +3%   3,374 $466   $31,946,761 7
Apr 16, 2010 3 $5,485,103 +249% -40% 3,380 $1,623   $37,431,864 8
Apr 17, 2010 2 $7,662,466 +40% -28% 3,380 $2,267   $45,094,330 9
Apr 18, 2010 5 $3,572,469 -53% -34% 3,380 $1,057   $48,666,799 10
Apr 19, 2010 5 $1,001,309 -72% -42% 3,380 $296   $49,668,108 11
Apr 20, 2010 4 $1,106,721 +11% -42% 3,380 $327   $50,774,829 12
Apr 21, 2010 3 $1,057,987 -4% -31% 3,380 $313   $51,832,816 13
Apr 22, 2010 4 $1,038,780 -2% -34% 3,380 $307   $52,871,596 14
Apr 23, 2010 3 $3,287,331 +216% -40% 3,294 $998   $56,158,927 15
Apr 24, 2010 3 $4,843,603 +47% -37% 3,294 $1,470   $61,002,530 16
Apr 25, 2010 6 $2,330,289 -52% -35% 3,294 $707   $63,332,819 17
Apr 26, 2010 5 $645,807 -72% -36% 3,294 $196   $63,978,626 18
Apr 27, 2010 5 $709,394 +10% -36% 3,294 $215   $64,688,020 19
Apr 28, 2010 4 $656,813 -7% -38% 3,294 $199   $65,344,833 20
Apr 29, 2010 4 $682,176 +4% -34% 3,294 $207   $66,027,009 21
Apr 30, 2010 3 $2,459,135 +260% -25% 3,093 $795   $68,486,144 22
May 1, 2010 3 $3,456,237 +41% -29% 3,093 $1,117   $71,942,381 23
May 2, 2010 5 $1,661,980 -52% -29% 3,093 $537   $73,604,361 24
May 3, 2010 4 $481,446 -71% -25% 3,093 $156   $74,085,807 25
May 4, 2010 4 $521,544 +8% -26% 3,093 $169   $74,607,351 26
May 5, 2010 4 $452,358 -13% -31% 3,093 $146   $75,059,709 27
May 6, 2010 3 $494,759 +9% -27% 3,093 $160   $75,554,468 28
May 7, 2010 3 $1,594,840 +222% -35% 2,734 $583   $77,149,308 29
May 8, 2010 4 $2,310,549 +45% -33% 2,734 $845   $79,459,857 30
May 9, 2010 6 $1,542,868 -33% -7% 2,734 $564   $81,002,725 31
May 10, 2010 4 $375,964 -76% -22% 2,734 $138   $81,378,689 32
May 11, 2010 4 $464,166 +23% -11% 2,734 $170   $81,842,855 33
May 12, 2010 3 $432,204 -7% -4% 2,734 $158   $82,275,059 34
May 13, 2010 3 $424,048 -2% -14% 2,734 $155   $82,699,107 35
May 14, 2010 6 $1,238,741 +192% -22% 2,481 $499   $83,937,848 36
May 15, 2010 7 $1,789,715 +44% -23% 2,481 $721   $85,727,563 37
May 16, 2010 7 $795,059 -56% -48% 2,481 $320   $86,522,622 38
May 17, 2010 7 $315,044 -60% -16% 2,481 $127   $86,837,666 39
May 18, 2010 7 $346,277 +10% -25% 2,481 $140   $87,183,943 40
May 19, 2010 7 $329,803 -5% -24% 2,481 $133   $87,513,746 41
May 20, 2010 7 $321,568 -2% -24% 2,481 $130   $87,835,314 42
May 21, 2010 7 $923,472 +187% -25% 1,869 $494   $88,758,786 43
May 22, 2010 7 $1,317,662 +43% -26% 1,869 $705   $90,076,448 44
May 23, 2010 7 $672,370 -49% -15% 1,869 $360   $90,748,818 45
May 24, 2010 7 $266,069 -60% -16% 1,869 $142   $91,014,887 46
May 25, 2010 7 $240,142 -10% -31% 1,869 $128   $91,255,029 47
May 26, 2010 7 $230,070 -4% -30% 1,869 $123   $91,485,099 48
May 27, 2010 8 $212,609 -8% -34% 1,869 $114   $91,697,708 49
May 28, 2010 8 $518,503 +144% -44% 1,126 $460   $92,216,211 50
May 29, 2010 8 $668,305 +29% -49% 1,126 $594   $92,884,516 51
May 30, 2010 8 $630,947 -6% -6% 1,126 $560   $93,515,463 52
May 31, 2010 8 $489,902 -22% +84% 1,126 $435   $94,005,365 53
Jun 1, 2010 9 $182,809 -63% -24% 1,126 $162   $94,188,174 54
Jun 2, 2010 9 $184,443 +1% -20% 1,126 $164   $94,372,617 55
Jun 3, 2010 8 $186,025 +1% -13% 1,126 $165   $94,558,642 56
Jun 4, 2010 11 $254,075 +37% -51% 658 $386   $94,812,717 57
Jun 5, 2010 12 $352,813 +39% -47% 658 $536   $95,165,530 58
Jun 6, 2010 13 $168,922 -52% -73% 658 $257   $95,334,452 59
Jun 7, 2010 12 $75,631 -55% -85% 658 $115   $95,410,083 60
Jun 8, 2010 11 $80,698 +7% -56% 658 $123   $95,490,781 61
Jun 9, 2010 11 $86,298 +7% -53% 658 $131   $95,577,079 62
Jun 10, 2010 11 $88,348 +2% -53% 658 $134   $95,665,427 63
Jun 11, 2010 13 $212,339 +140% -16% 430 $494   $95,877,766 64
Jun 12, 2010 13 $263,377 +24% -25% 430 $613   $96,141,143 65
Jun 13, 2010 13 $125,575 -52% -26% 430 $292   $96,266,718 66
Jun 14, 2010 - $62,509 -50% -17% 430 $145   $96,329,227 67
Jun 15, 2010 - $70,916 +13% -12% 430 $165   $96,400,143 68
Jun 16, 2010 - $64,592 -9% -25% 430 $150   $96,464,735 69
Jun 17, 2010 - $57,618 -11% -35% 430 $134   $96,522,353 70
Jun 18, 2010 - $123,852 +115% -42% 345 $359   $96,646,205 71
Jun 19, 2010 - $148,021 +20% -44% 345 $429   $96,794,226 72
Jun 20, 2010 - $89,031 -40% -29% 345 $258   $96,883,257 73
Jun 21, 2010 - $50,528 -43% -19% 345 $146   $96,933,785 74
Jun 22, 2010 - $52,887 +5% -25% 345 $153   $96,986,672 75
Jun 23, 2010 - $45,156 -15% -30% 298 $152   $97,031,828 76
Jun 24, 2010 - $47,206 +5% -18% 298 $158   $97,079,034 77
Jun 25, 2010 - $77,897 +65% -37% 286 $272   $97,156,931 78
Jun 26, 2010 - $99,763 +28% -33% 286 $349   $97,256,694 79
Jun 27, 2010 - $63,725 -36% -28% 286 $223   $97,320,419 80
Jun 28, 2010 - $32,720 -49% -35% 286 $114   $97,353,139 81
Jun 29, 2010 - $34,534 +6% -35% 286 $121   $97,387,673 82
Jun 30, 2010 - $28,453 -18% -37% 286 $99   $97,416,126 83
Jul 1, 2010 - $31,162 +10% -34% 286 $109   $97,447,288 84
Jul 2, 2010 - $67,634 +117% -13% 242 $279   $97,514,922 85
Jul 3, 2010 - $73,418 +9% -26% 242 $303   $97,588,340 86
Jul 4, 2010 - $46,168 -37% -28% 242 $191   $97,634,508 87
Jul 5, 2010 27 $63,215 +37% +93% 242 $261   $97,697,723 88
Jul 6, 2010 - $38,823 -39% +12% 242 $160   $97,736,546 89
Jul 7, 2010 - $37,971 -2% +33% 242 $157   $97,774,517 90
Jul 8, 2010 - $39,666 +4% +27% 242 $164   $97,814,183 91
Jul 9, 2010 - $62,647 +58% -7% 205 $306   $97,876,830 92
Jul 10, 2010 - $77,360 +23% +5% 205 $377   $97,954,190 93
Jul 11, 2010 - $48,556 -37% +5% 205 $237   $98,002,746 94
Jul 12, 2010 - $29,599 -39% -53% 205 $144   $98,032,345 95
Jul 13, 2010 - $33,741 +14% -13% 205 $165   $98,066,086 96
Jul 14, 2010 - $29,611 -12% -22% 205 $144   $98,095,697 97
Jul 15, 2010 - $29,576 n/c -25% 205 $144   $98,125,273 98
Jul 16, 2010 - $43,677 +48% -30% 166 $263   $98,168,950 99
Jul 17, 2010 - $53,726 +23% -31% 166 $324   $98,222,676 100
Jul 18, 2010 - $35,988 -33% -26% 166 $217   $98,258,664 101
Jul 19, 2010 - $19,499 -46% -34% 166 $117   $98,278,163 102
Jul 20, 2010 - $22,288 +14% -34% 166 $134   $98,300,451 103
Jul 21, 2010 - $21,477 -4% -27% 166 $129   $98,321,928 104
Jul 22, 2010 - $22,441 +4% -24% 166 $135   $98,344,369 105
Jul 23, 2010 - $27,854 +24% -36% 108 $258   $98,372,223 106
Jul 24, 2010 - $34,283 +23% -36% 108 $317   $98,406,506 107
Jul 25, 2010 - $21,495 -37% -40% 108 $199   $98,428,001 108
Jul 26, 2010 - $11,242 -48% -42% 108 $104   $98,439,243 109
Jul 27, 2010 - $13,233 +18% -41% 108 $123   $98,452,476 110
Jul 28, 2010 - $12,596 -5% -41% 108 $117   $98,465,072 111
Jul 29, 2010 - $12,525 -1% -44% 108 $116   $98,477,597 112
Jul 30, 2010 - $19,198 +53% -31% 76 $253   $98,496,795 113
Jul 31, 2010 - $24,815 +29% -28% 76 $327   $98,521,610 114
Aug 1, 2010 - $16,252 -35% -24% 76 $214   $98,537,862 115
Aug 2, 2010 - $9,725 -40% -13% 76 $128   $98,547,587 116
Aug 3, 2010 - $10,358 +7% -22% 76 $136   $98,557,945 117
Aug 4, 2010 - $10,599 +2% -16% 76 $139   $98,568,544 118
Aug 5, 2010 - $10,007 -6% -20% 76 $132   $98,578,551 119
Aug 6, 2010 - $9,189 -8% -52% 46 $200   $98,587,740 120
Aug 7, 2010 - $12,016 +31% -52% 46 $261   $98,599,756 121
Aug 8, 2010 - $8,674 -28% -47% 46 $189   $98,608,430 122
Aug 9, 2010 - $5,744 -34% -41% 46 $125   $98,614,174 123
Aug 10, 2010 - $6,339 +10% -39% 46 $138   $98,620,513 124
Aug 11, 2010 - $5,570 -12% -47% 46 $121   $98,626,083 125
Aug 12, 2010 - $5,865 +5% -41% 46 $128   $98,631,948 126
Aug 13, 2010 - $7,606 +30% -17% 46 $165   $98,639,554 127
Aug 14, 2010 - $9,967 +31% -17% 46 $217   $98,649,521 128
Aug 15, 2010 - $6,814 -32% -21% 46 $148   $98,656,335 129
Aug 16, 2010 - $3,136 -54% -45% 46 $68   $98,659,471 130
Aug 17, 2010 - $3,545 +13% -44% 46 $77   $98,663,016 131
Aug 18, 2010 - $2,955 -17% -47% 46 $64   $98,665,971 132
Aug 19, 2010 - $3,126 +6% -47% 46 $68   $98,669,097 133
Sep 6, 2010 87 $1,114     11 $101   $98,711,404 151

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 9, 2010 2 $31,946,761   3,374 $9,469   $31,946,761 1
Apr 16, 2010 3 $20,924,835 -35% 3,380 $6,191   $52,871,596 2
Apr 23, 2010 3 $13,155,413 -37% 3,294 $3,994   $66,027,009 3
Apr 30, 2010 3 $9,527,459 -28% 3,093 $3,080   $75,554,468 4
May 7, 2010 4 $7,144,639 -25% 2,734 $2,613   $82,699,107 5
May 14, 2010 7 $5,136,207 -28% 2,481 $2,070   $87,835,314 6
May 21, 2010 8 $3,862,394 -25% 1,869 $2,067   $91,697,708 7
May 28, 2010 8 $2,860,934 -26% 1,126 $2,541   $94,558,642 8
Jun 4, 2010 11 $1,106,785 -61% 658 $1,682   $95,665,427 9
Jun 11, 2010 15 $856,926 -23% 430 $1,993   $96,522,353 10
Jun 18, 2010 20 $556,681 -35% 345 $1,614   $97,079,034 11
Jun 25, 2010 28 $368,254 -34% 286 $1,288   $97,447,288 12
Jul 2, 2010 25 $366,895 n/c 242 $1,516   $97,814,183 13
Jul 9, 2010 29 $311,090 -15% 205 $1,518   $98,125,273 14
Jul 16, 2010 29 $219,096 -30% 166 $1,320   $98,344,369 15
Jul 23, 2010 35 $133,228 -39% 108 $1,234   $98,477,597 16
Jul 30, 2010 40 $100,954 -24% 76 $1,328   $98,578,551 17
Aug 6, 2010 53 $53,397 -47% 46 $1,161   $98,631,948 18
Aug 13, 2010 55 $37,149 -30% 33 $1,126   $98,669,097 19
Aug 20, 2010 66 $21,192 -43% 23 $921   $98,690,289 20
Aug 27, 2010 69 $13,956 -34% 13 $1,074   $98,704,245 21
Sep 3, 2010 85 $7,159 -49% 11 $651   $98,711,404 22

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 15, 20101622,538 622,538$10,576,921$10,576,9211
Aug 22, 20103222,557-64% 845,095$3,781,243$14,358,1642
Aug 29, 20106104,596-53% 949,691$1,978,956$16,337,1203
Sep 5, 20101078,467-25% 1,028,158$1,568,555$17,905,6754
Sep 12, 2010988,786+13% 1,116,944$1,527,119$19,432,7945
Sep 19, 20102432,497-63% 1,149,441$622,643$20,055,4376

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 15, 2010184,743 84,743$2,117,728$2,117,7281
Aug 22, 2010525,457-70% 110,200$719,914$2,837,6422
Aug 29, 20101113,406-47% 123,606$361,827$3,199,4693
Sep 5, 2010159,720-27% 133,326$260,973$3,460,4424
Sep 12, 2010148,607-11% 141,933$221,204$3,681,6465

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Steve Carell    Phil Foster
Tina Fey    Claire Foster

Supporting Cast

Jimmi Simpson    Armstrong
Taraji P. Henson    Detective Arroyo
Common    Collins
William Fichtner    D.A. Frank Crenshaw
Mark Wahlberg    Fichtner Holbrooke
Shawn Levy   
Kristen Wiig   
James Franco   

Uncategorized

Leighton Meester   
Ray Liotta   
Mila Kunis   
Mark Ruffalo   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Shawn Levy    Director
Josh Klausner    Screenwriter
Shawn Levy    Producer
Joe Caracciolo, Jr.    Executive Producer
Josh McLaglen    Executive Producer
Tom McNulty    Executive Producer
Dean Semler    Cinematographer
Dean Zimmerman    Editor
Christpher Beck    Composer
David Gropman    Production Designer
Dan Webster    Art Director
Nancy Deren    Set Designer
Al Hobbs    Set Designer
Lauren Polizzi    Set Designer
Jay Hart    Set Decorator
Marlene Stewart    Costume Designer
Steve Cantamessa    Sound Mixer
Craig Henighan    Supervising Sound Editor
Jack Gill    Stunt Coordinator
Andy Gill    Stunt Coordinator
Billy Rosenberg    Associate Producer
Josh McLaglen    Assistant Director
Jack Gill    Second Unit Director
Paul Hughen    Second Unit Camera
Donna Isaacson    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Last Soars to First

August 30th, 2010

New releases this week were dominated by The Last Song, which outsold the second place film on this week's sales chart by a two-to-one margin. It won the week with 761,000 units and $13.69 million in revenue. More...

DVD Sales: Good Week for Night

August 24th, 2010

Only three new releases managed to reach the top 30 on the DVD sales chart this week, led by Date Night. The DVD sold an estimated 623,000 units, and generated $10.58 million in consumer spending at retail during its first week of release. More...

DVD and Blu-ray Releases for August 24th, 2010

August 24th, 2010

There are not a lot of prime releases on this week's list. One release, or, to be more specific, the many releases of one TV show, Lost dominate. Unfortunately, the screeners for that show won't be sent till today, so I wasn't able to get a review complete in time for this week's preview article. Outside the four Lost releases, there's little that really grabs your attention, and while going down the list of best-sellers, it doesn't take long before you start running into second-tier and even third-tier releases. Lost: The Complete Collection is likely the best release on this week's list, but I'm going to wait until I get a chance to check out the screener before awarding it the Pick of the Week. More...

Featured Blu-ray / DVD Review: Date Night

August 17th, 2010

Date Night opened in theaters on April 9th, which is not exactly a prime release date. In fact, April is a bit of a dead zone when it comes to the box office. The prospect of having to go against summer blockbusters tends to scare most studios, so they don't release their prime selections. However, it opened with good reviews and showed great legs nearly getting to $100 million. However, was this success warranted, or was it a matter of even weaker competition? More...

DVD and Blu-ray Releases for August 10th, 2010

August 9th, 2010

There are not a lot of prime releases on this week's list, but there are a few that I'm interested in. Date Night is the biggest release of the week and depending on how strong its home market debut is, it could be a worthy pick up, or even a contender for Pick of the Week. I won't know till the screener arrives. Crumb's Blu-ray review was also a tempting choice for Pick of the Week. As was Bugs Bunny: Hare Extraordinaire and Daffy Duck: Frustrated Fowl. But in the end I went with Max Headroom: The Complete Series as Pick of the Week. More...

International Details: Iron No Longer Golden, But Still Rich

May 23rd, 2010

Iron Man 2 slipped to second place with $30.47 million on 10,223 screens in 57 markets for a total of $245.75 million internationally and $456.95 million worldwide. While this is impressive, its per theater average has become very weak and the competition is heating up. Look for sharp declines in the film's screen count over the next few weeks. That said, the original Iron Man earned a total of $264 million internationally and it is likely that the sequel has already topped that figure. It has also likely topped $500 million worldwide, while $600 million globally is a safe bet, so there's no reason for the studio to worry about shedding screens at this point. The film's biggest individual market so far is still the U.K. where it has made $25.80 million, including $2.30 million on 491 screens this past weekend. South Korea is right behind with $2.11 million on 600 screens over the weekend and $25.27 million after two. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

International Details: Another Milestone for Alice

May 16th, 2010

For the fourth weekend in a row, Alice in Wonderland remained in second place, this time adding $13.28 million on 3843 screens in 54 markets for a total of $630.30 million internationally and $961.15 million worldwide. Since last week it has crossed the $600 million milestone on the international scene, making it just the 13th film to do so. It is now the seventh highest grossing film of all time. The film's per screen average has declined enough that it will likely shed screens and markets rather quickly. That said, if the worst thing you can say about a movie's box office run is, "It might not make it to $1 billion!" then the film is a massive success. More...

Weekend Estimates: Iron Man Sees Off Robin Hood

May 16th, 2010

This Summer's first blockbuster face-off ended with a victory for Iron Man 2 as the superhero actioner saw off the medieval actioner, Robin Hood. Both movies enjoyed weekends roughly in line with expectations. Iron Man 2 posted a respectable 59% drop from its opening weekend to earn $53 million, and take its domestic box office total to $212 million. With another $210 million internationally, the movie is well on its way to topping Iron Man's $582 million worldwide tally. Robin Hood couldn't match that level of performance, but posted a decent $37.1 million opening in North America, and earned an estimated $77 million internationally, to take it past $100 million worldwide on its first weekend. More...

Iron Golden, but Not as Lustrous as Some Expected

May 10th, 2010

Iron Man 2 started off the summer in style with the biggest opening weekend of the year and the fifth biggest of all time. This helped the overall box office hit $174 million, which was 76% higher than last weekend. More importantly, it was 20% higher than the same weekend last year. This is extra important, because last year we were already a week into summer and we couldn't afford any weakness at the box office if 2010 was to maintain its lead over 2009. It was able to do so. In fact, it increased its lead slightly to 6.5% at $3.66 billion to $3.44 billion. More...

International Details: Wonderful Milestone for Alice

May 9th, 2010

With Iron Man 2 debuting over the past weekend, Alice in Wonderland had one last gasp before the onslaught of summer blockbusters. It remained in second place with $23.54 million on 4263 screens in 54 markets over the weekend for a total of $592.23 million after two months of release. Worldwide, the film now has $921.92 million, which means that over the weekend it became just the 14th film to cross the $900 million milestone. It has already overtaken Shrek 2 for 13th place. By now, it is likely already in the top ten all-time and has a nominal shot at $1 billion worldwide. More...

Weekend Estimates: Iron Man 2 Leads Off Summer with Fifth Best Opening

May 9th, 2010

A prime launch date, inflated ticket prices, and the unbeatable formula of a superhero sequel combined to give Iron Man 2 a massive opening weekend, according to Paramount's estimate, released on Sunday. Their projected $133.6 million would make the movie the fifth-biggest opener of all time, and cements Iron Man's place among the industry's mega-franchises, alongside Batman, Spider-Man, Pirates of the Caribbean, Twilight and Harry Potter. More...

Iron Bound Record Book

May 6th, 2010

Summer has finally begun. It feels a week late because May 1st fell on a Saturday. However, the wait could be worth it, as a number of analysts are expecting a record-breaking performance by Iron Man 2 over the weekend. The movie has no competition at the box office. There's not even competition when compared to last year, as practically everyone thinks it will open with much more than Star Trek. For that matter, most think it will easily top Iron Man's opening weekend and perhaps even break records. More...

Nightmare Strong, Year-to-Year Comparison is Scary

May 3rd, 2010

The new releases were a little weaker than anticipated, while the holdovers could only compensate so much. The overall box office was $102 million, which was 2% higher than last weekend. That's the good news. The bad news is that it was down 36% from the same weekend last year. Of course, this weekend last year was the first weekend of May, so the comparison is fundamentally unfair and 2010 still has a 6.4% lead over 2009 at $3.46 billion to $3.25 billion. I expect it to increase its lead next weekend. More...

International Details: Date Night Dips in Popularity

May 2nd, 2010

Date Night fell out of the top five, but added $7.47 million on 3120 screens in 48 markets for a total of $28.31 million. The film opened in first place in the U.K., but only made $1.97 million on 400 screens, which is about the same as $11 million here. That's not a great start and there's little hope that the film will match its domestic total overseas, but it is still a solid midlevel hit and should show a profit by the time it reaches the home market. More...

Will Nightmare Scare the Competition?

April 29th, 2010

It's the final weekend of April, which is normally a very bad time to release a big hit. But it appears that one of this year's two wide releases may make it. A Nightmare on Elm Street should be able to open faster than the two films did last week, but comparing it to last year is a bit more confusing. Last year, the last weekend in April of saw the release of Obsessed, which earned close to $30 million. A Nightmare on Elm Street should match that figure. However, the same weekend last year was actually the first weekend of May, which saw the release of Wolverine. There's a chance that overall box office combined won't match that film's opening. More...

Dragon Is a Winner, New Releases are Not

April 27th, 2010

It was not a particularly strong week at the box office, but that should surprise few people. Four of the top five films reached expectations or at least came within a rounding error of doing so. The overall box office brought in $100 million. This is 17% lower than last weekend and 12% lower than the same weekend last year. That said, 2010 still has a large lead over 2009 at $3.32 billion to $3.06 billion. More...

Weekend Preview: Are New Releases Bound to be Losers?

April 22nd, 2010

While there are three wide releases coming out this week, including one debuting on Thursday, most box office analysts think that it will be a holdover, How to Train Your Dragon, that will take top spot. This is partially due to that film's strong holds so far, but also partially due to weakness in the three new releases. Expect a sizable drop-off from last weekend, but more importantly, a large drop-off from the same weekend last year. More...

International Top Five: Titans Titanic but Alice is Wonderful

April 21st, 2010

Clash of the Titans tread water, down just 2% to $52.67 million on 10,165 screens in 55 markets for a total of $191.64 million internationally and $324.24 million worldwide. The film had a surprisingly strong start in Mexico, earning $7.18 million on 980 screens, which is close to the amount Alice in Wonderland opened with last month. It also placed first in Italy with $4.26 million on 533 screens. With an opening in Japan this weekend and Brazil next month (as well as some smaller markets), hitting $300 million internationally shouldn't be an issue. It could reach $500 million worldwide. More...

Box Office Still Kicking Ass

April 19th, 2010

New releases were not able to live up to expectations over the weekend, but at least the holdovers were able to compensate. In fact, there were five films that earned more than $15 million at the box office over the weekend. So while the top film might have missed expectations, there was a lot of strength further down the list. The overall box office was down 5.8% from last weekend to $120 million, but that is still 10.7% higher than the same weekend last year. Meanwhile, year-to-date 2010 has made $3.19 billion and it is still 9.4% higher than last year's pace. More...

International Details: Date Night an International Affair

April 18th, 2010

Date Night started its international run in sixth place with $7.05 million on 1616 screens in 34 markets. While it is playing in a large number of markets, these were mostly of the smaller variety. The largest was Australia, where it placed third with $1.99 million on 304 screens. It also placed third in Brazil with $1.02 million on 174. It managed second place in Mexico, but with only $863,000 on 305 screens. More...

Weekend Estimates: Another Weekend That's Too Close to Call

April 18th, 2010

Another impressive hold from How to Train Your Dragon combined with a lacklustre opening for Kick-Ass to produce a second consecutive weekend where Sunday's estimates are too close to declare a weekend winner. Paramount's estimate for Dragon is $20 million, while Lionsgate has Kick-Ass pegged at $19.75 million. Lionsgate's second place position now may simply be because they've posted a more precise estimate. Remarkably, there are three more movies within $5 million of top spot: Death at a Funeral opened with $17 million, which is just behind Date Night's second weekend $17.3 million (down just 31%), and Clash of the Titans did pretty well in its third weekend with an estimated $15.77 million. More...

Will Super Heroes Kick Ass or will Funeral have a Lively Start?

April 15th, 2010

A pair of new releases come out this week and almost all analysts expect them to finish one-two. There is some debate over which will take the top spot, with Kick-Ass holding a nominal but hardly insurmountable lead over Death at a Funeral. The same can be said when comparing Kick-Ass to 17 Again, which won the box office race last year. There's a chance that neither new release will be able to start faster than last year's champ, but there's also a chance that both will. More...

Titans Clash on Top

April 12th, 2010

New releases opened a little on the lower end of expectations, but holdover performed admirably for the most part. There was a close race for the top spot this weekend. Overall, the box office pulled in $127 million, a 28% drop-off from last weekend. However, last weekend was a holiday weekend and so that's not that surprising. Box office was also down 4.6% from last year, but last year this was Easter weekend, so the decline is acceptable. Year-to-date, 2010 maintains its 10% growth over 2009 at $3.03 billion to $2.76 billion. More...

Weekend Estimates: Date Night Leads, But Weekend Too Close to Call

April 11th, 2010

A strong opening for Date Night, a respectable drop-off for Clash of the Titans and a resurgent How to Train Your Dragon has produced a virtual three-way tie at the top of the chart this weekend, based on studio's Sunday estimates. Things are so close, in fact, that each movie looks like it will claim top spot on one day of the weekend. More...

Can Date Night Topple Titan?

April 8th, 2010

There could be quite a battle for top spot at the box office this weekend. It all depends on how fast Date Night can start, as well as how far Clash of the Titans will fall. There was a similar dynamic this time last year when the newcomer, Hannah Montana, was able to come away with a relatively comfortable win over the holdover, Fast & Furious. This time around, I think it will be a closer race, while overall the box office appears to be a little weaker. More...

Contest: Dinner and a Movie

April 2nd, 2010

There's only one wide release next week, Date Movie, which makes it easy to pick the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Date Movie. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SuicideGirls: Guide to Living Limited Box Set and Strawberry Shortcake: The Berryfest Princess Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of SuicideGirls: Guide to Living on DVD, SuicideGirls: Italian Villa on DVD, and LeapFrog: Math Adventure to the Moon on DVD. (Because some of the prizes are "Adult Oriented", we do have a selection of prizes winners can choose from as alternatives.) Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: April

April 1st, 2010

March was a mixed month, with only three films surpassing expectations. On the other hand, Alice in Wonderland will beat expectations by more than $200 million, so it alone makes up for a lot of the disappointing films. On a more troubling note, the final big release, How to Train Your Dragon didn't get off to as fast a start as I would have liked, which could affect the box office going forward. Last year April got off to a fast start and that should happen this month as well. It better, as the quality of films quickly declines as the prospect of May blockbusters begins to loom large on the horizon. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$25,207,599 (25.5% of total gross)
Legs:3.92 (domestic box office/biggest weekend)
Domestic Share:64.8% (domestic box office/worldwide)
Production Budget:$55,000,000 (worldwide box office is 2.8 times production budget)
Theater counts:3,374 opening theaters/3,380 max. theaters, 7.1 weeks average run per theater
Infl. Adj. Dom. BO $131,740,314

Latest Ranking on Cumulative Box Office Lists


Watch Now On

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Movie Details

Domestic Releases: April 9th, 2010 (Wide) by 20th Century Fox
Video Release: August 10th, 2010 by Fox Home Entertainment
MPAA Rating: PG-13 for sexual and crude content throughout, language, some violence and a drug reference
(Rating bulletin 2105, 1/27/2010)
Running Time: 88 minutes
Comparisons: vs. The Internship
Create your own comparison chart…
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: 21 Laps Entertainment, Dune Entertainment, Regency Enterprises
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic April Weekend 57 $25,207,599 Apr 9, 2010 3

Leading Cast

Steve Carell    Phil Foster
Tina Fey    Claire Foster

Supporting Cast

Jimmi Simpson    Armstrong
Taraji P. Henson    Detective Arroyo
Common    Collins
William Fichtner    D.A. Frank Crenshaw
Mark Wahlberg    Fichtner Holbrooke
Shawn Levy   
Kristen Wiig   
James Franco   

Uncategorized

Leighton Meester   
Ray Liotta   
Mila Kunis   
Mark Ruffalo   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Shawn Levy    Director
Josh Klausner    Screenwriter
Shawn Levy    Producer
Joe Caracciolo, Jr.    Executive Producer
Josh McLaglen    Executive Producer
Tom McNulty    Executive Producer
Dean Semler    Cinematographer
Dean Zimmerman    Editor
Christpher Beck    Composer
David Gropman    Production Designer
Dan Webster    Art Director
Nancy Deren    Set Designer
Al Hobbs    Set Designer
Lauren Polizzi    Set Designer
Jay Hart    Set Decorator
Marlene Stewart    Costume Designer
Steve Cantamessa    Sound Mixer
Craig Henighan    Supervising Sound Editor
Jack Gill    Stunt Coordinator
Andy Gill    Stunt Coordinator
Billy Rosenberg    Associate Producer
Josh McLaglen    Assistant Director
Jack Gill    Second Unit Director
Paul Hughen    Second Unit Camera
Donna Isaacson    Casting Director

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Last Soars to First

August 30th, 2010

New releases this week were dominated by The Last Song, which outsold the second place film on this week's sales chart by a two-to-one margin. It won the week with 761,000 units and $13.69 million in revenue. More...

DVD Sales: Good Week for Night

August 24th, 2010

Only three new releases managed to reach the top 30 on the DVD sales chart this week, led by Date Night. The DVD sold an estimated 623,000 units, and generated $10.58 million in consumer spending at retail during its first week of release. More...

DVD and Blu-ray Releases for August 24th, 2010

August 24th, 2010

There are not a lot of prime releases on this week's list. One release, or, to be more specific, the many releases of one TV show, Lost dominate. Unfortunately, the screeners for that show won't be sent till today, so I wasn't able to get a review complete in time for this week's preview article. Outside the four Lost releases, there's little that really grabs your attention, and while going down the list of best-sellers, it doesn't take long before you start running into second-tier and even third-tier releases. Lost: The Complete Collection is likely the best release on this week's list, but I'm going to wait until I get a chance to check out the screener before awarding it the Pick of the Week. More...

Featured Blu-ray / DVD Review: Date Night

August 17th, 2010

Date Night opened in theaters on April 9th, which is not exactly a prime release date. In fact, April is a bit of a dead zone when it comes to the box office. The prospect of having to go against summer blockbusters tends to scare most studios, so they don't release their prime selections. However, it opened with good reviews and showed great legs nearly getting to $100 million. However, was this success warranted, or was it a matter of even weaker competition? More...

DVD and Blu-ray Releases for August 10th, 2010

August 9th, 2010

There are not a lot of prime releases on this week's list, but there are a few that I'm interested in. Date Night is the biggest release of the week and depending on how strong its home market debut is, it could be a worthy pick up, or even a contender for Pick of the Week. I won't know till the screener arrives. Crumb's Blu-ray review was also a tempting choice for Pick of the Week. As was Bugs Bunny: Hare Extraordinaire and Daffy Duck: Frustrated Fowl. But in the end I went with Max Headroom: The Complete Series as Pick of the Week. More...

International Details: Iron No Longer Golden, But Still Rich

May 23rd, 2010

Iron Man 2 slipped to second place with $30.47 million on 10,223 screens in 57 markets for a total of $245.75 million internationally and $456.95 million worldwide. While this is impressive, its per theater average has become very weak and the competition is heating up. Look for sharp declines in the film's screen count over the next few weeks. That said, the original Iron Man earned a total of $264 million internationally and it is likely that the sequel has already topped that figure. It has also likely topped $500 million worldwide, while $600 million globally is a safe bet, so there's no reason for the studio to worry about shedding screens at this point. The film's biggest individual market so far is still the U.K. where it has made $25.80 million, including $2.30 million on 491 screens this past weekend. South Korea is right behind with $2.11 million on 600 screens over the weekend and $25.27 million after two. More...

Weekend Estimates: Shrek Bows Out with Disappointing Opening Weekend

May 23rd, 2010

Perhaps DreamWorks Animation saw the writing on the wall before anyone else, but their decision to make Shrek Forever After the last film in the series is looking wise after the Ogre comedy/adventure posted what has to be considered a very ordinary opening. Paramount's weekend estimate is $71.25 million, over $50 million less than Shrek the Third's debut in 2007, and it will take incredible legs through the Summer for the movie to deliver the kind of box office enjoyed by previous movies in the franchise. More...

International Details: Another Milestone for Alice

May 16th, 2010

For the fourth weekend in a row, Alice in Wonderland remained in second place, this time adding $13.28 million on 3843 screens in 54 markets for a total of $630.30 million internationally and $961.15 million worldwide. Since last week it has crossed the $600 million milestone on the international scene, making it just the 13th film to do so. It is now the seventh highest grossing film of all time. The film's per screen average has declined enough that it will likely shed screens and markets rather quickly. That said, if the worst thing you can say about a movie's box office run is, "It might not make it to $1 billion!" then the film is a massive success. More...

Weekend Estimates: Iron Man Sees Off Robin Hood

May 16th, 2010

This Summer's first blockbuster face-off ended with a victory for Iron Man 2 as the superhero actioner saw off the medieval actioner, Robin Hood. Both movies enjoyed weekends roughly in line with expectations. Iron Man 2 posted a respectable 59% drop from its opening weekend to earn $53 million, and take its domestic box office total to $212 million. With another $210 million internationally, the movie is well on its way to topping Iron Man's $582 million worldwide tally. Robin Hood couldn't match that level of performance, but posted a decent $37.1 million opening in North America, and earned an estimated $77 million internationally, to take it past $100 million worldwide on its first weekend. More...

Iron Golden, but Not as Lustrous as Some Expected

May 10th, 2010

Iron Man 2 started off the summer in style with the biggest opening weekend of the year and the fifth biggest of all time. This helped the overall box office hit $174 million, which was 76% higher than last weekend. More importantly, it was 20% higher than the same weekend last year. This is extra important, because last year we were already a week into summer and we couldn't afford any weakness at the box office if 2010 was to maintain its lead over 2009. It was able to do so. In fact, it increased its lead slightly to 6.5% at $3.66 billion to $3.44 billion. More...

International Details: Wonderful Milestone for Alice

May 9th, 2010

With Iron Man 2 debuting over the past weekend, Alice in Wonderland had one last gasp before the onslaught of summer blockbusters. It remained in second place with $23.54 million on 4263 screens in 54 markets over the weekend for a total of $592.23 million after two months of release. Worldwide, the film now has $921.92 million, which means that over the weekend it became just the 14th film to cross the $900 million milestone. It has already overtaken Shrek 2 for 13th place. By now, it is likely already in the top ten all-time and has a nominal shot at $1 billion worldwide. More...

Weekend Estimates: Iron Man 2 Leads Off Summer with Fifth Best Opening

May 9th, 2010

A prime launch date, inflated ticket prices, and the unbeatable formula of a superhero sequel combined to give Iron Man 2 a massive opening weekend, according to Paramount's estimate, released on Sunday. Their projected $133.6 million would make the movie the fifth-biggest opener of all time, and cements Iron Man's place among the industry's mega-franchises, alongside Batman, Spider-Man, Pirates of the Caribbean, Twilight and Harry Potter. More...

Iron Bound Record Book

May 6th, 2010

Summer has finally begun. It feels a week late because May 1st fell on a Saturday. However, the wait could be worth it, as a number of analysts are expecting a record-breaking performance by Iron Man 2 over the weekend. The movie has no competition at the box office. There's not even competition when compared to last year, as practically everyone thinks it will open with much more than Star Trek. For that matter, most think it will easily top Iron Man's opening weekend and perhaps even break records. More...

Nightmare Strong, Year-to-Year Comparison is Scary

May 3rd, 2010

The new releases were a little weaker than anticipated, while the holdovers could only compensate so much. The overall box office was $102 million, which was 2% higher than last weekend. That's the good news. The bad news is that it was down 36% from the same weekend last year. Of course, this weekend last year was the first weekend of May, so the comparison is fundamentally unfair and 2010 still has a 6.4% lead over 2009 at $3.46 billion to $3.25 billion. I expect it to increase its lead next weekend. More...

International Details: Date Night Dips in Popularity

May 2nd, 2010

Date Night fell out of the top five, but added $7.47 million on 3120 screens in 48 markets for a total of $28.31 million. The film opened in first place in the U.K., but only made $1.97 million on 400 screens, which is about the same as $11 million here. That's not a great start and there's little hope that the film will match its domestic total overseas, but it is still a solid midlevel hit and should show a profit by the time it reaches the home market. More...

Will Nightmare Scare the Competition?

April 29th, 2010

It's the final weekend of April, which is normally a very bad time to release a big hit. But it appears that one of this year's two wide releases may make it. A Nightmare on Elm Street should be able to open faster than the two films did last week, but comparing it to last year is a bit more confusing. Last year, the last weekend in April of saw the release of Obsessed, which earned close to $30 million. A Nightmare on Elm Street should match that figure. However, the same weekend last year was actually the first weekend of May, which saw the release of Wolverine. There's a chance that overall box office combined won't match that film's opening. More...

Dragon Is a Winner, New Releases are Not

April 27th, 2010

It was not a particularly strong week at the box office, but that should surprise few people. Four of the top five films reached expectations or at least came within a rounding error of doing so. The overall box office brought in $100 million. This is 17% lower than last weekend and 12% lower than the same weekend last year. That said, 2010 still has a large lead over 2009 at $3.32 billion to $3.06 billion. More...

Weekend Preview: Are New Releases Bound to be Losers?

April 22nd, 2010

While there are three wide releases coming out this week, including one debuting on Thursday, most box office analysts think that it will be a holdover, How to Train Your Dragon, that will take top spot. This is partially due to that film's strong holds so far, but also partially due to weakness in the three new releases. Expect a sizable drop-off from last weekend, but more importantly, a large drop-off from the same weekend last year. More...

International Top Five: Titans Titanic but Alice is Wonderful

April 21st, 2010

Clash of the Titans tread water, down just 2% to $52.67 million on 10,165 screens in 55 markets for a total of $191.64 million internationally and $324.24 million worldwide. The film had a surprisingly strong start in Mexico, earning $7.18 million on 980 screens, which is close to the amount Alice in Wonderland opened with last month. It also placed first in Italy with $4.26 million on 533 screens. With an opening in Japan this weekend and Brazil next month (as well as some smaller markets), hitting $300 million internationally shouldn't be an issue. It could reach $500 million worldwide. More...

Box Office Still Kicking Ass

April 19th, 2010

New releases were not able to live up to expectations over the weekend, but at least the holdovers were able to compensate. In fact, there were five films that earned more than $15 million at the box office over the weekend. So while the top film might have missed expectations, there was a lot of strength further down the list. The overall box office was down 5.8% from last weekend to $120 million, but that is still 10.7% higher than the same weekend last year. Meanwhile, year-to-date 2010 has made $3.19 billion and it is still 9.4% higher than last year's pace. More...

International Details: Date Night an International Affair

April 18th, 2010

Date Night started its international run in sixth place with $7.05 million on 1616 screens in 34 markets. While it is playing in a large number of markets, these were mostly of the smaller variety. The largest was Australia, where it placed third with $1.99 million on 304 screens. It also placed third in Brazil with $1.02 million on 174. It managed second place in Mexico, but with only $863,000 on 305 screens. More...

Weekend Estimates: Another Weekend That's Too Close to Call

April 18th, 2010

Another impressive hold from How to Train Your Dragon combined with a lacklustre opening for Kick-Ass to produce a second consecutive weekend where Sunday's estimates are too close to declare a weekend winner. Paramount's estimate for Dragon is $20 million, while Lionsgate has Kick-Ass pegged at $19.75 million. Lionsgate's second place position now may simply be because they've posted a more precise estimate. Remarkably, there are three more movies within $5 million of top spot: Death at a Funeral opened with $17 million, which is just behind Date Night's second weekend $17.3 million (down just 31%), and Clash of the Titans did pretty well in its third weekend with an estimated $15.77 million. More...

Will Super Heroes Kick Ass or will Funeral have a Lively Start?

April 15th, 2010

A pair of new releases come out this week and almost all analysts expect them to finish one-two. There is some debate over which will take the top spot, with Kick-Ass holding a nominal but hardly insurmountable lead over Death at a Funeral. The same can be said when comparing Kick-Ass to 17 Again, which won the box office race last year. There's a chance that neither new release will be able to start faster than last year's champ, but there's also a chance that both will. More...

Titans Clash on Top

April 12th, 2010

New releases opened a little on the lower end of expectations, but holdover performed admirably for the most part. There was a close race for the top spot this weekend. Overall, the box office pulled in $127 million, a 28% drop-off from last weekend. However, last weekend was a holiday weekend and so that's not that surprising. Box office was also down 4.6% from last year, but last year this was Easter weekend, so the decline is acceptable. Year-to-date, 2010 maintains its 10% growth over 2009 at $3.03 billion to $2.76 billion. More...

Weekend Estimates: Date Night Leads, But Weekend Too Close to Call

April 11th, 2010

A strong opening for Date Night, a respectable drop-off for Clash of the Titans and a resurgent How to Train Your Dragon has produced a virtual three-way tie at the top of the chart this weekend, based on studio's Sunday estimates. Things are so close, in fact, that each movie looks like it will claim top spot on one day of the weekend. More...

Can Date Night Topple Titan?

April 8th, 2010

There could be quite a battle for top spot at the box office this weekend. It all depends on how fast Date Night can start, as well as how far Clash of the Titans will fall. There was a similar dynamic this time last year when the newcomer, Hannah Montana, was able to come away with a relatively comfortable win over the holdover, Fast & Furious. This time around, I think it will be a closer race, while overall the box office appears to be a little weaker. More...

Contest: Dinner and a Movie

April 2nd, 2010

There's only one wide release next week, Date Movie, which makes it easy to pick the target film for this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for Date Movie. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of SuicideGirls: Guide to Living Limited Box Set and Strawberry Shortcake: The Berryfest Princess Movie on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of SuicideGirls: Guide to Living on DVD, SuicideGirls: Italian Villa on DVD, and LeapFrog: Math Adventure to the Moon on DVD. (Because some of the prizes are "Adult Oriented", we do have a selection of prizes winners can choose from as alternatives.) Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: April

April 1st, 2010

March was a mixed month, with only three films surpassing expectations. On the other hand, Alice in Wonderland will beat expectations by more than $200 million, so it alone makes up for a lot of the disappointing films. On a more troubling note, the final big release, How to Train Your Dragon didn't get off to as fast a start as I would have liked, which could affect the box office going forward. Last year April got off to a fast start and that should happen this month as well. It better, as the quality of films quickly declines as the prospect of May blockbusters begins to loom large on the horizon. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 9, 2010 2 $25,207,599   3,374 $7,471   $25,207,599 1
Apr 16, 2010 3 $16,720,038 -34% 3,380 $4,947   $48,666,799 2
Apr 23, 2010 3 $10,461,223 -37% 3,294 $3,176   $63,332,819 3
Apr 30, 2010 3 $7,577,352 -28% 3,093 $2,450   $73,604,361 4
May 7, 2010 4 $5,448,257 -28% 2,734 $1,993   $81,002,725 5
May 14, 2010 7 $3,823,515 -30% 2,481 $1,541   $86,522,622 6
May 21, 2010 7 $2,913,504 -24% 1,869 $1,559   $90,748,818 7
May 28, 2010 8 $1,817,755 -38% 1,126 $1,614   $93,515,463 8
Jun 4, 2010 12 $775,810 -57% 658 $1,179   $95,334,452 9
Jun 11, 2010 13 $601,291 -22% 430 $1,398   $96,266,718 10
Jun 18, 2010 18 $360,904 -40% 345 $1,046   $96,883,257 11
Jun 25, 2010 23 $241,385 -33% 286 $844   $97,320,419 12
Jul 2, 2010 26 $187,220 -22% 242 $774   $97,634,508 13
Jul 9, 2010 28 $188,563 +1% 205 $920   $98,002,746 14
Jul 16, 2010 29 $133,391 -29% 166 $804   $98,258,664 15
Jul 23, 2010 33 $83,632 -37% 108 $774   $98,428,001 16
Jul 30, 2010 42 $60,265 -28% 76 $793   $98,537,862 17
Aug 6, 2010 55 $29,879 -50% 46 $650   $98,608,430 18
Aug 13, 2010 55 $24,387 -18% 33 $739   $98,656,335 19
Aug 20, 2010 66 $15,026 -38% 23 $653   $98,684,123 20
Aug 27, 2010 67 $10,205 -32% 13 $785   $98,700,494 21
Sep 3, 2010 81 $6,045 -41% 11 $550   $98,710,290 22

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 9, 2010 1 $9,170,065     3,374 $2,718   $9,170,065 1
Apr 10, 2010 2 $10,606,895 +16%   3,374 $3,144   $19,776,949 2
Apr 11, 2010 3 $5,430,639 -49%   3,374 $1,610   $25,207,588 3
Apr 12, 2010 2 $1,740,856 -68%   3,374 $516   $26,948,455 4
Apr 13, 2010 2 $1,892,311 +9%   3,374 $561   $28,840,766 5
Apr 14, 2010 2 $1,532,669 -19%   3,374 $454   $30,373,435 6
Apr 15, 2010 2 $1,573,326 +3%   3,374 $466   $31,946,761 7
Apr 16, 2010 3 $5,485,103 +249% -40% 3,380 $1,623   $37,431,864 8
Apr 17, 2010 2 $7,662,466 +40% -28% 3,380 $2,267   $45,094,330 9
Apr 18, 2010 5 $3,572,469 -53% -34% 3,380 $1,057   $48,666,799 10
Apr 19, 2010 5 $1,001,309 -72% -42% 3,380 $296   $49,668,108 11
Apr 20, 2010 4 $1,106,721 +11% -42% 3,380 $327   $50,774,829 12
Apr 21, 2010 3 $1,057,987 -4% -31% 3,380 $313   $51,832,816 13
Apr 22, 2010 4 $1,038,780 -2% -34% 3,380 $307   $52,871,596 14
Apr 23, 2010 3 $3,287,331 +216% -40% 3,294 $998   $56,158,927 15
Apr 24, 2010 3 $4,843,603 +47% -37% 3,294 $1,470   $61,002,530 16
Apr 25, 2010 6 $2,330,289 -52% -35% 3,294 $707   $63,332,819 17
Apr 26, 2010 5 $645,807 -72% -36% 3,294 $196   $63,978,626 18
Apr 27, 2010 5 $709,394 +10% -36% 3,294 $215   $64,688,020 19
Apr 28, 2010 4 $656,813 -7% -38% 3,294 $199   $65,344,833 20
Apr 29, 2010 4 $682,176 +4% -34% 3,294 $207   $66,027,009 21
Apr 30, 2010 3 $2,459,135 +260% -25% 3,093 $795   $68,486,144 22
May 1, 2010 3 $3,456,237 +41% -29% 3,093 $1,117   $71,942,381 23
May 2, 2010 5 $1,661,980 -52% -29% 3,093 $537   $73,604,361 24
May 3, 2010 4 $481,446 -71% -25% 3,093 $156   $74,085,807 25
May 4, 2010 4 $521,544 +8% -26% 3,093 $169   $74,607,351 26
May 5, 2010 4 $452,358 -13% -31% 3,093 $146   $75,059,709 27
May 6, 2010 3 $494,759 +9% -27% 3,093 $160   $75,554,468 28
May 7, 2010 3 $1,594,840 +222% -35% 2,734 $583   $77,149,308 29
May 8, 2010 4 $2,310,549 +45% -33% 2,734 $845   $79,459,857 30
May 9, 2010 6 $1,542,868 -33% -7% 2,734 $564   $81,002,725 31
May 10, 2010 4 $375,964 -76% -22% 2,734 $138   $81,378,689 32
May 11, 2010 4 $464,166 +23% -11% 2,734 $170   $81,842,855 33
May 12, 2010 3 $432,204 -7% -4% 2,734 $158   $82,275,059 34
May 13, 2010 3 $424,048 -2% -14% 2,734 $155   $82,699,107 35
May 14, 2010 6 $1,238,741 +192% -22% 2,481 $499   $83,937,848 36
May 15, 2010 7 $1,789,715 +44% -23% 2,481 $721   $85,727,563 37
May 16, 2010 7 $795,059 -56% -48% 2,481 $320   $86,522,622 38
May 17, 2010 7 $315,044 -60% -16% 2,481 $127   $86,837,666 39
May 18, 2010 7 $346,277 +10% -25% 2,481 $140   $87,183,943 40
May 19, 2010 7 $329,803 -5% -24% 2,481 $133   $87,513,746 41
May 20, 2010 7 $321,568 -2% -24% 2,481 $130   $87,835,314 42
May 21, 2010 7 $923,472 +187% -25% 1,869 $494   $88,758,786 43
May 22, 2010 7 $1,317,662 +43% -26% 1,869 $705   $90,076,448 44
May 23, 2010 7 $672,370 -49% -15% 1,869 $360   $90,748,818 45
May 24, 2010 7 $266,069 -60% -16% 1,869 $142   $91,014,887 46
May 25, 2010 7 $240,142 -10% -31% 1,869 $128   $91,255,029 47
May 26, 2010 7 $230,070 -4% -30% 1,869 $123   $91,485,099 48
May 27, 2010 8 $212,609 -8% -34% 1,869 $114   $91,697,708 49
May 28, 2010 8 $518,503 +144% -44% 1,126 $460   $92,216,211 50
May 29, 2010 8 $668,305 +29% -49% 1,126 $594   $92,884,516 51
May 30, 2010 8 $630,947 -6% -6% 1,126 $560   $93,515,463 52
May 31, 2010 8 $489,902 -22% +84% 1,126 $435   $94,005,365 53
Jun 1, 2010 9 $182,809 -63% -24% 1,126 $162   $94,188,174 54
Jun 2, 2010 9 $184,443 +1% -20% 1,126 $164   $94,372,617 55
Jun 3, 2010 8 $186,025 +1% -13% 1,126 $165   $94,558,642 56
Jun 4, 2010 11 $254,075 +37% -51% 658 $386   $94,812,717 57
Jun 5, 2010 12 $352,813 +39% -47% 658 $536   $95,165,530 58
Jun 6, 2010 13 $168,922 -52% -73% 658 $257   $95,334,452 59
Jun 7, 2010 12 $75,631 -55% -85% 658 $115   $95,410,083 60
Jun 8, 2010 11 $80,698 +7% -56% 658 $123   $95,490,781 61
Jun 9, 2010 11 $86,298 +7% -53% 658 $131   $95,577,079 62
Jun 10, 2010 11 $88,348 +2% -53% 658 $134   $95,665,427 63
Jun 11, 2010 13 $212,339 +140% -16% 430 $494   $95,877,766 64
Jun 12, 2010 13 $263,377 +24% -25% 430 $613   $96,141,143 65
Jun 13, 2010 13 $125,575 -52% -26% 430 $292   $96,266,718 66
Jun 14, 2010 - $62,509 -50% -17% 430 $145   $96,329,227 67
Jun 15, 2010 - $70,916 +13% -12% 430 $165   $96,400,143 68
Jun 16, 2010 - $64,592 -9% -25% 430 $150   $96,464,735 69
Jun 17, 2010 - $57,618 -11% -35% 430 $134   $96,522,353 70
Jun 18, 2010 - $123,852 +115% -42% 345 $359   $96,646,205 71
Jun 19, 2010 - $148,021 +20% -44% 345 $429   $96,794,226 72
Jun 20, 2010 - $89,031 -40% -29% 345 $258   $96,883,257 73
Jun 21, 2010 - $50,528 -43% -19% 345 $146   $96,933,785 74
Jun 22, 2010 - $52,887 +5% -25% 345 $153   $96,986,672 75
Jun 23, 2010 - $45,156 -15% -30% 298 $152   $97,031,828 76
Jun 24, 2010 - $47,206 +5% -18% 298 $158   $97,079,034 77
Jun 25, 2010 - $77,897 +65% -37% 286 $272   $97,156,931 78
Jun 26, 2010 - $99,763 +28% -33% 286 $349   $97,256,694 79
Jun 27, 2010 - $63,725 -36% -28% 286 $223   $97,320,419 80
Jun 28, 2010 - $32,720 -49% -35% 286 $114   $97,353,139 81
Jun 29, 2010 - $34,534 +6% -35% 286 $121   $97,387,673 82
Jun 30, 2010 - $28,453 -18% -37% 286 $99   $97,416,126 83
Jul 1, 2010 - $31,162 +10% -34% 286 $109   $97,447,288 84
Jul 2, 2010 - $67,634 +117% -13% 242 $279   $97,514,922 85
Jul 3, 2010 - $73,418 +9% -26% 242 $303   $97,588,340 86
Jul 4, 2010 - $46,168 -37% -28% 242 $191   $97,634,508 87
Jul 5, 2010 27 $63,215 +37% +93% 242 $261   $97,697,723 88
Jul 6, 2010 - $38,823 -39% +12% 242 $160   $97,736,546 89
Jul 7, 2010 - $37,971 -2% +33% 242 $157   $97,774,517 90
Jul 8, 2010 - $39,666 +4% +27% 242 $164   $97,814,183 91
Jul 9, 2010 - $62,647 +58% -7% 205 $306   $97,876,830 92
Jul 10, 2010 - $77,360 +23% +5% 205 $377   $97,954,190 93
Jul 11, 2010 - $48,556 -37% +5% 205 $237   $98,002,746 94
Jul 12, 2010 - $29,599 -39% -53% 205 $144   $98,032,345 95
Jul 13, 2010 - $33,741 +14% -13% 205 $165   $98,066,086 96
Jul 14, 2010 - $29,611 -12% -22% 205 $144   $98,095,697 97
Jul 15, 2010 - $29,576 n/c -25% 205 $144   $98,125,273 98
Jul 16, 2010 - $43,677 +48% -30% 166 $263   $98,168,950 99
Jul 17, 2010 - $53,726 +23% -31% 166 $324   $98,222,676 100
Jul 18, 2010 - $35,988 -33% -26% 166 $217   $98,258,664 101
Jul 19, 2010 - $19,499 -46% -34% 166 $117   $98,278,163 102
Jul 20, 2010 - $22,288 +14% -34% 166 $134   $98,300,451 103
Jul 21, 2010 - $21,477 -4% -27% 166 $129   $98,321,928 104
Jul 22, 2010 - $22,441 +4% -24% 166 $135   $98,344,369 105
Jul 23, 2010 - $27,854 +24% -36% 108 $258   $98,372,223 106
Jul 24, 2010 - $34,283 +23% -36% 108 $317   $98,406,506 107
Jul 25, 2010 - $21,495 -37% -40% 108 $199   $98,428,001 108
Jul 26, 2010 - $11,242 -48% -42% 108 $104   $98,439,243 109
Jul 27, 2010 - $13,233 +18% -41% 108 $123   $98,452,476 110
Jul 28, 2010 - $12,596 -5% -41% 108 $117   $98,465,072 111
Jul 29, 2010 - $12,525 -1% -44% 108 $116   $98,477,597 112
Jul 30, 2010 - $19,198 +53% -31% 76 $253   $98,496,795 113
Jul 31, 2010 - $24,815 +29% -28% 76 $327   $98,521,610 114
Aug 1, 2010 - $16,252 -35% -24% 76 $214   $98,537,862 115
Aug 2, 2010 - $9,725 -40% -13% 76 $128   $98,547,587 116
Aug 3, 2010 - $10,358 +7% -22% 76 $136   $98,557,945 117
Aug 4, 2010 - $10,599 +2% -16% 76 $139   $98,568,544 118
Aug 5, 2010 - $10,007 -6% -20% 76 $132   $98,578,551 119
Aug 6, 2010 - $9,189 -8% -52% 46 $200   $98,587,740 120
Aug 7, 2010 - $12,016 +31% -52% 46 $261   $98,599,756 121
Aug 8, 2010 - $8,674 -28% -47% 46 $189   $98,608,430 122
Aug 9, 2010 - $5,744 -34% -41% 46 $125   $98,614,174 123
Aug 10, 2010 - $6,339 +10% -39% 46 $138   $98,620,513 124
Aug 11, 2010 - $5,570 -12% -47% 46 $121   $98,626,083 125
Aug 12, 2010 - $5,865 +5% -41% 46 $128   $98,631,948 126
Aug 13, 2010 - $7,606 +30% -17% 46 $165   $98,639,554 127
Aug 14, 2010 - $9,967 +31% -17% 46 $217   $98,649,521 128
Aug 15, 2010 - $6,814 -32% -21% 46 $148   $98,656,335 129
Aug 16, 2010 - $3,136 -54% -45% 46 $68   $98,659,471 130
Aug 17, 2010 - $3,545 +13% -44% 46 $77   $98,663,016 131
Aug 18, 2010 - $2,955 -17% -47% 46 $64   $98,665,971 132
Aug 19, 2010 - $3,126 +6% -47% 46 $68   $98,669,097 133
Sep 6, 2010 87 $1,114     11 $101   $98,711,404 151

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 9, 2010 2 $31,946,761   3,374 $9,469   $31,946,761 1
Apr 16, 2010 3 $20,924,835 -35% 3,380 $6,191   $52,871,596 2
Apr 23, 2010 3 $13,155,413 -37% 3,294 $3,994   $66,027,009 3
Apr 30, 2010 3 $9,527,459 -28% 3,093 $3,080   $75,554,468 4
May 7, 2010 4 $7,144,639 -25% 2,734 $2,613   $82,699,107 5
May 14, 2010 7 $5,136,207 -28% 2,481 $2,070   $87,835,314 6
May 21, 2010 8 $3,862,394 -25% 1,869 $2,067   $91,697,708 7
May 28, 2010 8 $2,860,934 -26% 1,126 $2,541   $94,558,642 8
Jun 4, 2010 11 $1,106,785 -61% 658 $1,682   $95,665,427 9
Jun 11, 2010 15 $856,926 -23% 430 $1,993   $96,522,353 10
Jun 18, 2010 20 $556,681 -35% 345 $1,614   $97,079,034 11
Jun 25, 2010 28 $368,254 -34% 286 $1,288   $97,447,288 12
Jul 2, 2010 25 $366,895 n/c 242 $1,516   $97,814,183 13
Jul 9, 2010 29 $311,090 -15% 205 $1,518   $98,125,273 14
Jul 16, 2010 29 $219,096 -30% 166 $1,320   $98,344,369 15
Jul 23, 2010 35 $133,228 -39% 108 $1,234   $98,477,597 16
Jul 30, 2010 40 $100,954 -24% 76 $1,328   $98,578,551 17
Aug 6, 2010 53 $53,397 -47% 46 $1,161   $98,631,948 18
Aug 13, 2010 55 $37,149 -30% 33 $1,126   $98,669,097 19
Aug 20, 2010 66 $21,192 -43% 23 $921   $98,690,289 20
Aug 27, 2010 69 $13,956 -34% 13 $1,074   $98,704,245 21
Sep 3, 2010 85 $7,159 -49% 11 $651   $98,711,404 22

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 15, 20101622,538 622,538$10,576,921$10,576,9211
Aug 22, 20103222,557-64% 845,095$3,781,243$14,358,1642
Aug 29, 20106104,596-53% 949,691$1,978,956$16,337,1203
Sep 5, 20101078,467-25% 1,028,158$1,568,555$17,905,6754
Sep 12, 2010988,786+13% 1,116,944$1,527,119$19,432,7945
Sep 19, 20102432,497-63% 1,149,441$622,643$20,055,4376

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 15, 2010184,743 84,743$2,117,728$2,117,7281
Aug 22, 2010525,457-70% 110,200$719,914$2,837,6422
Aug 29, 20101113,406-47% 123,606$361,827$3,199,4693
Sep 5, 2010159,720-27% 133,326$260,973$3,460,4424
Sep 12, 2010148,607-11% 141,933$221,204$3,681,6465

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.