The Day (2012)
| Theatrical Performance | ||
| Domestic Box Office | $20,984 | Details |
| International Box Office | $3,702 | |
| Worldwide Box Office | $24,686 | |
| Further financial details... | ||
Synopsis
A group of five survivors, armed with shotguns, axes and machetes, wander the back roads of a ravaged landscape looking for refuge in The Day, a terrifying look into a post-apocalyptic future. As war ravages humanity, destroying civilization and most of life on earth, the survivors realize they must do whatever it takes to stay alive. Lost, starving, and exhausted, they seek shelter in a seemingly safe abandoned farmhouse. However, while searching for food and resources, they unwittingly set off a trap signaling to their ruthless predators lying in wait to begin their deadly attack. With food and ammunition dwindling, the group must make a desperate final stand - over a 24 hour period - battling for their ultimate survival.
Metrics
| Opening Weekend: | $10,121 (48.2% of total gross) |
| Legs: | 2.07 (domestic box office/biggest weekend) |
| Domestic Share: | 85.0% (domestic box office/worldwide) |
| Theater counts: | 12 opening theaters/12 max. theaters, 1.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $31,527 |
Movie Details
| Domestic Releases: | August 29th, 2012 (Limited) by Anchor Bay Entertainment |
| Video Release: | November 27th, 2012 by Anchor Bay Home Entertainment |
| MPA Rating: | R for strong bloody violence, pervasive language and some nudity. (Rating bulletin 2225, 5/30/2012) |
| Running Time: | 90 minutes |
| Cast, crew, or production detail: | One Day |
| Plot point: | Cannibalism, Surprise Twist, Trapped, War |
| Social setting: | Post Apocalypse |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | WWE Studios |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 31, 2012 | 69 | $10,121 | 12 | $843 | $12,845 | 1 | |
| Sep 7, 2012 | 91 | $1,281 | -87% | 2 | $641 | $20,502 | 2 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 29, 2012 | - | $1,412 | 12 | $118 | $1,412 | 1 | ||
| Aug 30, 2012 | - | $1,312 | -7% | 12 | $109 | $2,724 | 2 | |
| Aug 31, 2012 | - | $2,580 | +97% | 12 | $215 | $5,304 | 3 | |
| Sep 1, 2012 | - | $4,566 | +77% | 12 | $381 | $9,870 | 4 | |
| Sep 2, 2012 | - | $2,975 | -35% | 12 | $248 | $12,845 | 5 | |
| Sep 3, 2012 | - | $2,818 | -5% | 12 | $235 | $15,662 | 6 | |
| Sep 4, 2012 | - | $1,372 | -51% | 12 | $114 | $17,035 | 7 | |
| Sep 5, 2012 | - | $993 | -28% | -30% | 12 | $83 | $18,027 | 8 |
| Sep 6, 2012 | - | $1,194 | +20% | -9% | 12 | $100 | $19,221 | 9 |
| Sep 10, 2012 | - | $145 | -95% | 2 | $73 | $20,647 | 13 | |
| Sep 11, 2012 | - | $122 | -16% | -91% | 2 | $61 | $20,769 | 14 |
| Sep 12, 2012 | - | $98 | -20% | -90% | 2 | $49 | $20,866 | 15 |
| Sep 13, 2012 | - | $117 | +19% | -90% | 2 | $59 | $20,984 | 16 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 24, 2012 | 89 | $2,724 | 12 | $227 | $2,724 | 1 | |
| Aug 31, 2012 | 70 | $16,497 | +506% | 12 | $1,375 | $19,221 | 2 |
| Sep 7, 2012 | 94 | $1,763 | -89% | 2 | $882 | $20,984 | 3 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A group of five survivors, armed with shotguns, axes and machetes, wander the back roads of a ravaged landscape looking for refuge in The Day, a terrifying look into a post-apocalyptic future. As war ravages humanity, destroying civilization and most of life on earth, the survivors realize they must do whatever it takes to stay alive. Lost, starving, and exhausted, they seek shelter in a seemingly safe abandoned farmhouse. However, while searching for food and resources, they unwittingly set off a trap signaling to their ruthless predators lying in wait to begin their deadly attack. With food and ammunition dwindling, the group must make a desperate final stand - over a 24 hour period - battling for their ultimate survival.
Metrics
| Opening Weekend: | $10,121 (48.2% of total gross) |
| Legs: | 2.07 (domestic box office/biggest weekend) |
| Domestic Share: | 85.0% (domestic box office/worldwide) |
| Theater counts: | 12 opening theaters/12 max. theaters, 1.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $31,527 |
Movie Details
| Domestic Releases: | August 29th, 2012 (Limited) by Anchor Bay Entertainment |
| Video Release: | November 27th, 2012 by Anchor Bay Home Entertainment |
| MPA Rating: | R for strong bloody violence, pervasive language and some nudity. (Rating bulletin 2225, 5/30/2012) |
| Running Time: | 90 minutes |
| Cast, crew, or production detail: | One Day |
| Plot point: | Cannibalism, Surprise Twist, Trapped, War |
| Social setting: | Post Apocalypse |
| Source: | Original Screenplay |
| Genre: | Thriller/Suspense |
| Production Method: | Live Action |
| Creative Type: | Science Fiction |
| Production/Financing Companies: | WWE Studios |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 31, 2012 | 69 | $10,121 | 12 | $843 | $12,845 | 1 | |
| Sep 7, 2012 | 91 | $1,281 | -87% | 2 | $641 | $20,502 | 2 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 29, 2012 | - | $1,412 | 12 | $118 | $1,412 | 1 | ||
| Aug 30, 2012 | - | $1,312 | -7% | 12 | $109 | $2,724 | 2 | |
| Aug 31, 2012 | - | $2,580 | +97% | 12 | $215 | $5,304 | 3 | |
| Sep 1, 2012 | - | $4,566 | +77% | 12 | $381 | $9,870 | 4 | |
| Sep 2, 2012 | - | $2,975 | -35% | 12 | $248 | $12,845 | 5 | |
| Sep 3, 2012 | - | $2,818 | -5% | 12 | $235 | $15,662 | 6 | |
| Sep 4, 2012 | - | $1,372 | -51% | 12 | $114 | $17,035 | 7 | |
| Sep 5, 2012 | - | $993 | -28% | -30% | 12 | $83 | $18,027 | 8 |
| Sep 6, 2012 | - | $1,194 | +20% | -9% | 12 | $100 | $19,221 | 9 |
| Sep 10, 2012 | - | $145 | -95% | 2 | $73 | $20,647 | 13 | |
| Sep 11, 2012 | - | $122 | -16% | -91% | 2 | $61 | $20,769 | 14 |
| Sep 12, 2012 | - | $98 | -20% | -90% | 2 | $49 | $20,866 | 15 |
| Sep 13, 2012 | - | $117 | +19% | -90% | 2 | $59 | $20,984 | 16 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 24, 2012 | 89 | $2,724 | 12 | $227 | $2,724 | 1 | |
| Aug 31, 2012 | 70 | $16,497 | +506% | 12 | $1,375 | $19,221 | 2 |
| Sep 7, 2012 | 94 | $1,763 | -89% | 2 | $882 | $20,984 | 3 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.