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The Day (2012)

The Day poster
Theatrical Performance
Domestic Box Office $20,984Details
International Box Office $3,702Details
Worldwide Box Office $24,686
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


A group of five survivors, armed with shotguns, axes and machetes, wander the back roads of a ravaged landscape looking for refuge in The Day, a terrifying look into a post-apocalyptic future. As war ravages humanity, destroying civilization and most of life on earth, the survivors realize they must do whatever it takes to stay alive. Lost, starving, and exhausted, they seek shelter in a seemingly safe abandoned farmhouse. However, while searching for food and resources, they unwittingly set off a trap signaling to their ruthless predators lying in wait to begin their deadly attack. With food and ammunition dwindling, the group must make a desperate final stand - over a 24 hour period - battling for their ultimate survival.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Domestic Releases: August 29th, 2012 (Limited) by Anchor Bay Entertainment
Video Release: November 27th, 2012 by Anchor Bay Home Entertainment
MPAA Rating: R for strong bloody violence, pervasive language and some nudity.
(Rating bulletin 2225, 5/30/2012)
Running Time: 90 minutes
Comparisons: Create your own comparison chart…
Keywords: Post Apocalypse, War, Trapped, One Day, Cannibalism, Surprise Twist
Source:Original Screenplay
Production Method:Live Action
Creative Type:Science Fiction
Production Companies: WWE Studios
Production Countries: Canada

Leading Cast



Michael Eklund   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Luke Passmore    Screenwriter
Guy A. Danella    Producer
Doug Aarniokoski    Producer
Michael Finley    Producer
Tim James    Producer
Antonina Armato    Producer
Ross M. Dinerstein    Producer
Rock Mafia*    Composer
Rock Mafia*    Composer
Andrew Coutts    Editor
Boris Mojsovski    Cinematographer

DVD and Blu-ray Releases for November 27th, 2012

November 26th, 2012

It's not a good week on the home market, but for different reasons than last week. There are five first-run releases coming out this week, which is actually very busy. However, it is a bad week, because I'm supposed to receive screeners for for four of those five films, but so far none of have arrived. At least with Men in Black 3, there's a few more days before it is officially late, as it doesn't come out till Friday. Men in Black 3 also made more at the box office than the rest of the first run releases made combined, so there will likely be a huge gap between the first and second best selling new-release of the week. As for the best releases for the week, ParaNorman is the only real contender for Pick of the Week. The Blu-ray Combo Pack is worth owning, but if you've made the leap to 3D, then the 3D Combo Pack is worth the extra money. More...

Per Theater Chart: Samsara (Sleep)Walks to the Top

September 5th, 2012

Samsara expanded from two to nine theaters, but held on well enough to rise to top spot on the per theater chart with $12,597. Sleepwalk With Me expanded to 29 theaters and was very solid with an average of $11,127. More...

Limited Releases: For a Good Time, Go to a Limited Release

August 31st, 2012

It is a slow week for limited releases. There are six on this week's list, but none of them are earning overwhelmingly positive reviews. In fact, only half are earning overall positive reviews, and that might change for the worse as more reviews come in. (As I'm writing this, two of them are at exactly 60% positive. Last minute update: both of them fell below 60% positive reviews.) The Flying Swords of Dragon Gate is earning the best reviews and it was a massive hit in its native China, but it will likely struggle here. There are plans to expand For a Good Time, Call... on the 7th and the 14th of September, but while I want to see this film more than the rest of the new releases, I have my doubts it will expand significantly. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/08/31 68 $10,121   12 $843   $12,845 1
2012/09/07 91 $1,281 -87% 2 $641   $20,502 2

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/08/29 - $1,412   12 $118   $1,412 1
2012/08/30 - $1,312 -7% 12 $109   $2,724 2
2012/08/31 - $2,580 +97% 12 $215   $5,304 3
2012/09/01 - $4,566 +77% 12 $381   $9,870 4
2012/09/02 - $2,975 -35% 12 $248   $12,845 5
2012/09/03 - $2,818 -5% 12 $235   $15,662 6
2012/09/04 - $1,372 -51% 12 $114   $17,035 7
2012/09/05 - $993 -28% 12 $83   $18,027 8
2012/09/06 - $1,194 +20% 12 $100   $19,221 9
2012/09/10 - $145   2 $73   $20,647 13
2012/09/11 - $122 -16% 2 $61   $20,769 14
2012/09/12 - $98 -20% 2 $49   $20,866 15
2012/09/13 - $117 +19% 2 $59   $20,984 16

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/08/24 88 $2,724   12 $227   $2,724 1
2012/08/31 70 $16,497 +506% 12 $1,375   $19,221 2
2012/09/07 94 $1,763 -89% 2 $882   $20,984 3

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at