September 10th, 2017
Not for the first time, reports of the death of North American film-going have been greatly exaggerated. In fact, if it’s possible for one film to change the perception of the entire market, It is pretty much, well, it. With an opening expected to be around $120 million—Warner Bros. is saying $117.15 million, although that’s due in part to caution around the effects of Hurricane Irma; the actual figure could be closer to $125 million, depending on how the storm plays out—the film breaks all sorts of records by a huge margin.
September 6th, 2017
Labor Day long weekend wasn’t nearly as bad we were expecting, but it still wasn’t what you could call good. There were two films to earn more than $10,000 on the theater average chart, which is better than we’ve seen some weeks this year; however, those were the only two new releases to come close to $10,000. Dolores opened in one theater earning $13,534 and this is amazing for a documentary. Viceroy’s House earned an average of $12,034 in four theaters.
September 3rd, 2017
This weekend is somewhat uncharted territory for the movie industry, with no new releases rolling out in over 1,000 theaters and no dominant film already playing. Fortunately, the result is looking like a glass that is at least half full. Thanks in part to the holiday weekend, and the start of recovery from Hurricane Harvey, several returning films improved their box office from last weekend, and the number one film, The Hitman’s Bodyguard, will remain flat from its last outing, with $10.25 million expected by Lionsgate, and a total around $55 million by the end of the day on Sunday.
September 1st, 2017
It’s not a good week for limited releases. It is too late for a limited release to take advantage of the summer, while it is still too soon to take advantage of Awards Season buzz. There are some movies that are worth checking out, including the documentary Dolores, but none jump out as having a lot of box office potential. Personally, the film I’m most intereted in seeing is Goon: Last of the Enforcers.
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