Drag Me To Hell (2009)

Theatrical Performance
Domestic Box Office $42,100,625Details
International Box Office $49,287,862
Worldwide Box Office $91,388,487
Domestic Physical Disc Sales
DVD Sales (estimated) $14,785,433
Blu-ray Sales (estimated) $2,834,329
Total $17,619,762
Further financial details...

Metrics

Opening Weekend:$15,825,480 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:46.1% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,508 opening theaters/2,510 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $67,136,467

Movie Details

Domestic Releases: May 29th, 2009 (Wide) by Universal
International Releases: July 23rd, 2009 (Limited) (New Zealand)
Video Release: October 13th, 2009 by Universal Home Entertainment, released as Drag Me to Hell
MPA Rating: PG-13 for sequences of horror violence, terror, disturbing images and language
Running Time: 99 minutes
Plot point: Curses, Exorcism
Social setting: Supernatural
Subgenre: Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Mandate Pictures
Production Countries: United States
Languages: English, Spanish

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $15,825,480   2,508 $6,310   $15,825,480 1
Jun 5, 2009 7 $7,040,550 -56% 2,510 $2,805   $28,233,230 2
Jun 12, 2009 10 $3,932,585 -44% 2,273 $1,730   $35,214,475 3
Jun 19, 2009 12 $1,974,375 -50% 1,625 $1,215   $39,234,860 4
Jun 26, 2009 15 $583,215 -70% 659 $885   $40,536,230 5
Jul 3, 2009 25 $250,335 -57% 298 $840   $41,054,455 6
Jul 10, 2009 27 $220,515 -12% 241 $915   $41,449,165 7
Jul 17, 2009 30 $150,705 -32% 192 $785   $41,703,805 8
Jul 24, 2009 34 $111,020 -26% 150 $740   $41,905,070 9
Jul 31, 2009 35 $91,615 -17% 111 $825   $42,057,340 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 29, 2009 3 $6,407,940     2,508 $2,555   $6,407,940 1
May 30, 2009 4 $5,755,860 -10%   2,508 $2,295   $12,163,800 2
May 31, 2009 4 $3,661,680 -36%   2,508 $1,460   $15,825,480 3
Jun 1, 2009 4 $1,505,555 -59%   2,508 $600   $17,331,035 4
Jun 2, 2009 4 $1,428,885 -5%   2,508 $570   $18,759,920 5
Jun 3, 2009 4 $1,266,540 -11%   2,508 $505   $20,026,460 6
Jun 4, 2009 5 $1,166,220 -8%   2,508 $465   $21,192,680 7
Jun 5, 2009 6 $2,572,750 +121% -60% 2,510 $1,025   $23,765,430 8
Jun 6, 2009 7 $2,773,550 +8% -52% 2,510 $1,105   $26,538,980 9
Jun 7, 2009 8 $1,694,250 -39% -54% 2,510 $675   $28,233,230 10
Jun 8, 2009 7 $801,995 -53% -47% 2,510 $320   $29,035,225 11
Jun 9, 2009 8 $778,100 -3% -46% 2,510 $310   $29,813,325 12
Jun 10, 2009 7 $727,935 -6% -43% 2,510 $290   $30,541,260 13
Jun 11, 2009 7 $740,630 +2% -36% 2,510 $295   $31,281,890 14
Jun 12, 2009 9 $1,375,400 +86% -47% 2,273 $605   $32,657,290 15
Jun 13, 2009 10 $1,579,745 +15% -43% 2,273 $695   $34,237,035 16
Jun 14, 2009 10 $977,440 -38% -42% 2,273 $430   $35,214,475 17
Jun 15, 2009 9 $522,790 -47% -35% 2,273 $230   $35,737,265 18
Jun 16, 2009 10 $534,155 +2% -31% 2,273 $235   $36,271,420 19
Jun 17, 2009 10 $489,005 -8% -33% 2,273 $215   $36,760,425 20
Jun 18, 2009 10 $500,060 +2% -32% 2,273 $220   $37,260,485 21
Jun 19, 2009 12 $674,375 +35% -51% 1,625 $415   $37,934,860 22
Jun 20, 2009 12 $796,250 +18% -50% 1,625 $490   $38,731,110 23
Jun 21, 2009 12 $503,750 -37% -48% 1,625 $310   $39,234,860 24
Jun 22, 2009 12 $268,125 -47% -49% 1,625 $165   $39,502,985 25
Jun 23, 2009 12 $227,125 -15% -57% 1,625 $140   $39,730,110 26
Jun 24, 2009 13 $118,025 -48% -76% 874 $135   $39,848,135 27
Jun 25, 2009 14 $104,880 -11% -79% 874 $120   $39,953,015 28
Jun 26, 2009 15 $194,405 +85% -71% 659 $295   $40,147,420 29
Jun 27, 2009 15 $240,535 +24% -70% 659 $365   $40,387,955 30
Jun 28, 2009 15 $148,275 -38% -71% 659 $225   $40,536,230 31
Jun 29, 2009 16 $82,125 -45% -69% 659 $125   $40,618,355 32
Jun 30, 2009 17 $85,670 +4% -62% 659 $130   $40,704,025 33
Jul 1, 2009 - $46,195 -46% -61% 308 $150   $40,750,220 34
Jul 2, 2009 - $53,900 +17% -49% 308 $175   $40,804,120 35
Jul 3, 2009 20 $99,830 +85% -49% 298 $335   $40,903,950 36
Jul 4, 2009 20 $64,085 -36% -73% 298 $215   $40,968,035 37
Jul 5, 2009 17 $86,420 +35% -42% 298 $290   $41,054,455 38
Jul 6, 2009 18 $44,700 -48% -46% 298 $150   $41,099,155 39
Jul 7, 2009 19 $43,210 -3% -50% 298 $145   $41,142,365 40
Jul 8, 2009 20 $43,165 n/c -7% 298 $145   $41,185,530 41
Jul 9, 2009 19 $43,120 n/c -20% 298 $145   $41,228,650 42
Jul 10, 2009 - $74,710 +73% -25% 241 $310   $41,303,360 43
Jul 11, 2009 - $87,965 +18% +37% 241 $365   $41,391,325 44
Jul 12, 2009 - $57,840 -34% -33% 241 $240   $41,449,165 45
Jul 13, 2009 - $30,055 -48% -33% 241 $125   $41,479,220 46
Jul 14, 2009 - $29,005 -3% -33% 241 $120   $41,508,225 47
Jul 15, 2009 - $21,905 -24% -49% 208 $105   $41,530,130 48
Jul 16, 2009 - $22,970 +5% -47% 208 $110   $41,553,100 49
Jul 17, 2009 - $47,040 +105% -37% 192 $245   $41,600,140 50
Jul 18, 2009 - $62,385 +33% -29% 192 $325   $41,662,525 51
Jul 19, 2009 - $41,280 -34% -29% 192 $215   $41,703,805 52
Jul 20, 2009 - $22,045 -47% -27% 192 $115   $41,725,850 53
Jul 21, 2009 - $22,080 n/c -24% 192 $115   $41,747,930 54
Jul 22, 2009 - $22,995 +4% +5% 192 $120   $41,770,925 55
Jul 23, 2009 - $23,125 +1% +1% 192 $120   $41,794,050 56
Jul 24, 2009 - $34,525 +49% -27% 150 $230   $41,828,575 57
Jul 25, 2009 - $47,995 +39% -23% 150 $320   $41,876,570 58
Jul 26, 2009 - $28,500 -41% -31% 150 $190   $41,905,070 59
Jul 27, 2009 - $14,245 -50% -35% 150 $95   $41,919,315 60
Jul 28, 2009 - $15,750 +11% -29% 150 $105   $41,935,065 61
Jul 29, 2009 - $14,965 -5% -35% 150 $100   $41,950,030 62
Jul 30, 2009 - $15,695 +5% -32% 150 $105   $41,965,725 63
Jul 31, 2009 - $27,195 +73% -21% 111 $245   $41,992,920 64
Aug 1, 2009 - $37,185 +37% -23% 111 $335   $42,030,105 65
Aug 2, 2009 - $27,235 -27% -4% 111 $245   $42,057,340 66
Aug 3, 2009 - $11,655 -57% -18% 111 $105   $42,068,995 67
Aug 4, 2009 - $11,095 -5% -30% 111 $100   $42,080,090 68
Aug 5, 2009 - $10,545 -5% -30% 111 $95   $42,090,635 69
Aug 6, 2009 - $9,990 -5% -36% 111 $90   $42,100,625 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $21,192,680   2,508 $8,450   $21,192,680 1
Jun 5, 2009 7 $10,089,210 -52% 2,510 $4,020   $31,281,890 2
Jun 12, 2009 10 $5,978,595 -41% 2,273 $2,630   $37,260,485 3
Jun 19, 2009 13 $2,692,530 -55% 1,625 $1,657   $39,953,015 4
Jun 26, 2009 17 $851,105 -68% 659 $1,292   $40,804,120 5
Jul 3, 2009 24 $424,530 -50% 298 $1,425   $41,228,650 6
Jul 10, 2009 29 $324,450 -24% 241 $1,346   $41,553,100 7
Jul 17, 2009 30 $240,950 -26% 192 $1,255   $41,794,050 8
Jul 24, 2009 35 $171,675 -29% 150 $1,145   $41,965,725 9
Jul 31, 2009 37 $134,900 -21% 111 $1,215   $42,100,625 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Metrics

Opening Weekend:$15,825,480 (37.6% of total gross)
Legs:2.66 (domestic box office/biggest weekend)
Domestic Share:46.1% (domestic box office/worldwide)
Production Budget:$30,000,000 (worldwide box office is 3.0 times production budget)
Theater counts:2,508 opening theaters/2,510 max. theaters, 4.2 weeks average run per theater
Infl. Adj. Dom. BO $67,136,467

Movie Details

Domestic Releases: May 29th, 2009 (Wide) by Universal
International Releases: July 23rd, 2009 (Limited) (New Zealand)
Video Release: October 13th, 2009 by Universal Home Entertainment, released as Drag Me to Hell
MPA Rating: PG-13 for sequences of horror violence, terror, disturbing images and language
Running Time: 99 minutes
Plot point: Curses, Exorcism
Social setting: Supernatural
Subgenre: Supernatural Horror
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Mandate Pictures
Production Countries: United States
Languages: English, Spanish

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $15,825,480   2,508 $6,310   $15,825,480 1
Jun 5, 2009 7 $7,040,550 -56% 2,510 $2,805   $28,233,230 2
Jun 12, 2009 10 $3,932,585 -44% 2,273 $1,730   $35,214,475 3
Jun 19, 2009 12 $1,974,375 -50% 1,625 $1,215   $39,234,860 4
Jun 26, 2009 15 $583,215 -70% 659 $885   $40,536,230 5
Jul 3, 2009 25 $250,335 -57% 298 $840   $41,054,455 6
Jul 10, 2009 27 $220,515 -12% 241 $915   $41,449,165 7
Jul 17, 2009 30 $150,705 -32% 192 $785   $41,703,805 8
Jul 24, 2009 34 $111,020 -26% 150 $740   $41,905,070 9
Jul 31, 2009 35 $91,615 -17% 111 $825   $42,057,340 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 29, 2009 3 $6,407,940     2,508 $2,555   $6,407,940 1
May 30, 2009 4 $5,755,860 -10%   2,508 $2,295   $12,163,800 2
May 31, 2009 4 $3,661,680 -36%   2,508 $1,460   $15,825,480 3
Jun 1, 2009 4 $1,505,555 -59%   2,508 $600   $17,331,035 4
Jun 2, 2009 4 $1,428,885 -5%   2,508 $570   $18,759,920 5
Jun 3, 2009 4 $1,266,540 -11%   2,508 $505   $20,026,460 6
Jun 4, 2009 5 $1,166,220 -8%   2,508 $465   $21,192,680 7
Jun 5, 2009 6 $2,572,750 +121% -60% 2,510 $1,025   $23,765,430 8
Jun 6, 2009 7 $2,773,550 +8% -52% 2,510 $1,105   $26,538,980 9
Jun 7, 2009 8 $1,694,250 -39% -54% 2,510 $675   $28,233,230 10
Jun 8, 2009 7 $801,995 -53% -47% 2,510 $320   $29,035,225 11
Jun 9, 2009 8 $778,100 -3% -46% 2,510 $310   $29,813,325 12
Jun 10, 2009 7 $727,935 -6% -43% 2,510 $290   $30,541,260 13
Jun 11, 2009 7 $740,630 +2% -36% 2,510 $295   $31,281,890 14
Jun 12, 2009 9 $1,375,400 +86% -47% 2,273 $605   $32,657,290 15
Jun 13, 2009 10 $1,579,745 +15% -43% 2,273 $695   $34,237,035 16
Jun 14, 2009 10 $977,440 -38% -42% 2,273 $430   $35,214,475 17
Jun 15, 2009 9 $522,790 -47% -35% 2,273 $230   $35,737,265 18
Jun 16, 2009 10 $534,155 +2% -31% 2,273 $235   $36,271,420 19
Jun 17, 2009 10 $489,005 -8% -33% 2,273 $215   $36,760,425 20
Jun 18, 2009 10 $500,060 +2% -32% 2,273 $220   $37,260,485 21
Jun 19, 2009 12 $674,375 +35% -51% 1,625 $415   $37,934,860 22
Jun 20, 2009 12 $796,250 +18% -50% 1,625 $490   $38,731,110 23
Jun 21, 2009 12 $503,750 -37% -48% 1,625 $310   $39,234,860 24
Jun 22, 2009 12 $268,125 -47% -49% 1,625 $165   $39,502,985 25
Jun 23, 2009 12 $227,125 -15% -57% 1,625 $140   $39,730,110 26
Jun 24, 2009 13 $118,025 -48% -76% 874 $135   $39,848,135 27
Jun 25, 2009 14 $104,880 -11% -79% 874 $120   $39,953,015 28
Jun 26, 2009 15 $194,405 +85% -71% 659 $295   $40,147,420 29
Jun 27, 2009 15 $240,535 +24% -70% 659 $365   $40,387,955 30
Jun 28, 2009 15 $148,275 -38% -71% 659 $225   $40,536,230 31
Jun 29, 2009 16 $82,125 -45% -69% 659 $125   $40,618,355 32
Jun 30, 2009 17 $85,670 +4% -62% 659 $130   $40,704,025 33
Jul 1, 2009 - $46,195 -46% -61% 308 $150   $40,750,220 34
Jul 2, 2009 - $53,900 +17% -49% 308 $175   $40,804,120 35
Jul 3, 2009 20 $99,830 +85% -49% 298 $335   $40,903,950 36
Jul 4, 2009 20 $64,085 -36% -73% 298 $215   $40,968,035 37
Jul 5, 2009 17 $86,420 +35% -42% 298 $290   $41,054,455 38
Jul 6, 2009 18 $44,700 -48% -46% 298 $150   $41,099,155 39
Jul 7, 2009 19 $43,210 -3% -50% 298 $145   $41,142,365 40
Jul 8, 2009 20 $43,165 n/c -7% 298 $145   $41,185,530 41
Jul 9, 2009 19 $43,120 n/c -20% 298 $145   $41,228,650 42
Jul 10, 2009 - $74,710 +73% -25% 241 $310   $41,303,360 43
Jul 11, 2009 - $87,965 +18% +37% 241 $365   $41,391,325 44
Jul 12, 2009 - $57,840 -34% -33% 241 $240   $41,449,165 45
Jul 13, 2009 - $30,055 -48% -33% 241 $125   $41,479,220 46
Jul 14, 2009 - $29,005 -3% -33% 241 $120   $41,508,225 47
Jul 15, 2009 - $21,905 -24% -49% 208 $105   $41,530,130 48
Jul 16, 2009 - $22,970 +5% -47% 208 $110   $41,553,100 49
Jul 17, 2009 - $47,040 +105% -37% 192 $245   $41,600,140 50
Jul 18, 2009 - $62,385 +33% -29% 192 $325   $41,662,525 51
Jul 19, 2009 - $41,280 -34% -29% 192 $215   $41,703,805 52
Jul 20, 2009 - $22,045 -47% -27% 192 $115   $41,725,850 53
Jul 21, 2009 - $22,080 n/c -24% 192 $115   $41,747,930 54
Jul 22, 2009 - $22,995 +4% +5% 192 $120   $41,770,925 55
Jul 23, 2009 - $23,125 +1% +1% 192 $120   $41,794,050 56
Jul 24, 2009 - $34,525 +49% -27% 150 $230   $41,828,575 57
Jul 25, 2009 - $47,995 +39% -23% 150 $320   $41,876,570 58
Jul 26, 2009 - $28,500 -41% -31% 150 $190   $41,905,070 59
Jul 27, 2009 - $14,245 -50% -35% 150 $95   $41,919,315 60
Jul 28, 2009 - $15,750 +11% -29% 150 $105   $41,935,065 61
Jul 29, 2009 - $14,965 -5% -35% 150 $100   $41,950,030 62
Jul 30, 2009 - $15,695 +5% -32% 150 $105   $41,965,725 63
Jul 31, 2009 - $27,195 +73% -21% 111 $245   $41,992,920 64
Aug 1, 2009 - $37,185 +37% -23% 111 $335   $42,030,105 65
Aug 2, 2009 - $27,235 -27% -4% 111 $245   $42,057,340 66
Aug 3, 2009 - $11,655 -57% -18% 111 $105   $42,068,995 67
Aug 4, 2009 - $11,095 -5% -30% 111 $100   $42,080,090 68
Aug 5, 2009 - $10,545 -5% -30% 111 $95   $42,090,635 69
Aug 6, 2009 - $9,990 -5% -36% 111 $90   $42,100,625 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 29, 2009 4 $21,192,680   2,508 $8,450   $21,192,680 1
Jun 5, 2009 7 $10,089,210 -52% 2,510 $4,020   $31,281,890 2
Jun 12, 2009 10 $5,978,595 -41% 2,273 $2,630   $37,260,485 3
Jun 19, 2009 13 $2,692,530 -55% 1,625 $1,657   $39,953,015 4
Jun 26, 2009 17 $851,105 -68% 659 $1,292   $40,804,120 5
Jul 3, 2009 24 $424,530 -50% 298 $1,425   $41,228,650 6
Jul 10, 2009 29 $324,450 -24% 241 $1,346   $41,553,100 7
Jul 17, 2009 30 $240,950 -26% 192 $1,255   $41,794,050 8
Jul 24, 2009 35 $171,675 -29% 150 $1,145   $41,965,725 9
Jul 31, 2009 37 $134,900 -21% 111 $1,215   $42,100,625 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.