Easy A (2010)

Theatrical Performance
Domestic Box Office $58,401,464Details
International Box Office $17,799,257
Worldwide Box Office $76,200,721
Domestic Physical Disc Sales
DVD Sales (estimated) $23,617,609
Blu-ray Sales (estimated) $4,076,557
Total $27,694,166
Further financial details...

Synopsis

After a little white lie about losing her virginity gets out, a clean cut high school girl sees her life paralleling Hester Prynne's in "The Scarlet Letter," which she is currently studying in school - until she decides to use the rumor mill to advance her social and financial standing.

Metrics

Opening Weekend:$17,734,040 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:76.6% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 9.5 times production budget)
Theater counts:2,856 opening theaters/2,974 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $88,527,442

Movie Details

Domestic Releases: September 17th, 2010 (Wide) by Sony Pictures
International Releases: December 3rd, 2020 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: December 21st, 2010 by Sony Pictures Home Entertainment
MPA Rating: PG-13 for mature thematic elements involving teen sexuality, language and some drug material.
(Rating bulletin 2133, 8/11/2010)
Running Time: 92 minutes
Plot point: Christians, Fake Dating, High School Hell, Infidelity, LGBTQ+, Relationships Gone Wrong
Source material: Modern Adaptation
Subgenre: Comedy Drama
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Olive Bridge Entertainment
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $17,734,040   2,856 $6,209   $17,734,040 1
Sep 24, 2010 4 $10,600,497 -40% 2,856 $3,712   $32,714,215 2
Oct 1, 2010 5 $6,748,777 -36% 2,974 $2,269   $42,176,967 3
Oct 8, 2010 8 $4,289,418 -36% 2,847 $1,507   $48,228,201 4
Oct 15, 2010 9 $2,633,456 -39% 2,314 $1,138   $52,317,481 5
Oct 22, 2010 10 $1,748,906 -34% 1,632 $1,072   $54,784,148 6
Oct 29, 2010 12 $1,067,248 -39% 1,262 $846   $56,300,305 7
Nov 5, 2010 18 $478,990 -55% 468 $1,023   $57,227,601 8
Nov 12, 2010 28 $162,833 -66% 197 $827   $57,539,405 9
Nov 19, 2010 33 $64,902 -60% 105 $618   $57,646,630 10
Nov 26, 2010 24 $200,991 +210% 251 $801   $57,920,786 11
Dec 3, 2010 26 $138,473 -31% 229 $605   $58,128,345 12
Dec 10, 2010 32 $100,048 -28% 203 $493   $58,272,737 13
Dec 17, 2010 32 $73,468 -27% 161 $456   $58,401,464 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 17, 2010 2 $6,787,163     2,856 $2,376   $6,787,163 1
Sep 18, 2010 2 $7,130,306 +5%   2,856 $2,497   $13,917,469 2
Sep 19, 2010 2 $3,816,571 -46%   2,856 $1,336   $17,734,040 3
Sep 20, 2010 2 $1,074,209 -72%   2,856 $376   $18,808,249 4
Sep 21, 2010 2 $1,236,696 +15%   2,856 $433   $20,044,945 5
Sep 22, 2010 2 $1,011,276 -18%   2,856 $354   $21,056,221 6
Sep 23, 2010 2 $1,057,497 +5%   2,856 $370   $22,113,718 7
Sep 24, 2010 4 $3,604,536 +241% -47% 2,856 $1,262   $25,718,254 8
Sep 25, 2010 4 $4,624,693 +28% -35% 2,856 $1,619   $30,342,947 9
Sep 26, 2010 4 $2,371,268 -49% -38% 2,856 $830   $32,714,215 10
Sep 27, 2010 4 $666,422 -72% -38% 2,856 $233   $33,380,637 11
Sep 28, 2010 4 $762,009 +14% -38% 2,856 $267   $34,142,646 12
Sep 29, 2010 4 $622,664 -18% -38% 2,856 $218   $34,765,310 13
Sep 30, 2010 4 $662,880 +6% -37% 2,856 $232   $35,428,190 14
Oct 1, 2010 5 $2,274,171 +243% -37% 2,974 $765   $37,702,361 15
Oct 2, 2010 5 $3,017,578 +33% -35% 2,974 $1,015   $40,719,939 16
Oct 3, 2010 5 $1,457,028 -52% -39% 2,974 $490   $42,176,967 17
Oct 4, 2010 7 $406,554 -72% -39% 2,974 $137   $42,583,521 18
Oct 5, 2010 5 $483,799 +19% -37% 2,974 $163   $43,067,320 19
Oct 6, 2010 5 $413,956 -14% -34% 2,974 $139   $43,481,276 20
Oct 7, 2010 5 $457,507 +11% -31% 2,974 $154   $43,938,783 21
Oct 8, 2010 8 $1,344,235 +194% -41% 2,847 $472   $45,283,018 22
Oct 9, 2010 8 $1,808,073 +35% -40% 2,847 $635   $47,091,091 23
Oct 10, 2010 8 $1,137,110 -37% -22% 2,847 $399   $48,228,201 24
Oct 11, 2010 8 $562,740 -51% +38% 2,847 $198   $48,790,941 25
Oct 12, 2010 8 $308,487 -45% -36% 2,847 $108   $49,099,428 26
Oct 13, 2010 8 $275,755 -11% -33% 2,847 $97   $49,375,183 27
Oct 14, 2010 8 $308,842 +12% -32% 2,847 $108   $49,684,025 28
Oct 15, 2010 9 $857,947 +178% -36% 2,314 $371   $50,541,972 29
Oct 16, 2010 9 $1,201,281 +40% -34% 2,314 $519   $51,743,253 30
Oct 17, 2010 9 $574,228 -52% -50% 2,314 $248   $52,317,481 31
Oct 18, 2010 10 $169,341 -71% -70% 2,314 $73   $52,486,822 32
Oct 19, 2010 10 $185,364 +9% -40% 2,314 $80   $52,672,186 33
Oct 20, 2010 10 $170,202 -8% -38% 2,314 $74   $52,842,388 34
Oct 21, 2010 10 $192,854 +13% -38% 2,314 $83   $53,035,242 35
Oct 22, 2010 10 $566,660 +194% -34% 1,632 $347   $53,601,902 36
Oct 23, 2010 10 $791,567 +40% -34% 1,632 $485   $54,393,469 37
Oct 24, 2010 10 $390,679 -51% -32% 1,632 $239   $54,784,148 38
Oct 25, 2010 10 $107,543 -72% -36% 1,632 $66   $54,891,691 39
Oct 26, 2010 11 $113,986 +6% -39% 1,632 $70   $55,005,677 40
Oct 27, 2010 12 $105,552 -7% -38% 1,632 $65   $55,111,229 41
Oct 28, 2010 10 $121,828 +15% -37% 1,632 $75   $55,233,057 42
Oct 29, 2010 12 $380,352 +212% -33% 1,262 $301   $55,613,409 43
Oct 30, 2010 12 $466,302 +23% -41% 1,262 $369   $56,079,711 44
Oct 31, 2010 12 $220,594 -53% -44% 1,262 $175   $56,300,305 45
Nov 1, 2010 12 $124,687 -43% +16% 1,262 $99   $56,424,992 46
Nov 2, 2010 12 $127,145 +2% +12% 1,262 $101   $56,552,137 47
Nov 3, 2010 13 $92,708 -27% -12% 1,262 $73   $56,644,845 48
Nov 4, 2010 13 $103,766 +12% -15% 1,262 $82   $56,748,611 49
Nov 5, 2010 - $150,815 +45% -60% 468 $322   $56,899,426 50
Nov 6, 2010 - $230,726 +53% -51% 468 $493   $57,130,152 51
Nov 7, 2010 - $97,449 -58% -56% 468 $208   $57,227,601 52
Nov 8, 2010 - $23,377 -76% -81% 468 $50   $57,250,978 53
Nov 9, 2010 - $27,817 +19% -78% 468 $59   $57,278,795 54
Nov 10, 2010 - $35,284 +27% -62% 468 $75   $57,314,079 55
Nov 11, 2010 - $62,493 +77% -40% 468 $134   $57,376,572 56
Nov 12, 2010 - $55,080 -12% -63% 197 $280   $57,431,652 57
Nov 13, 2010 - $73,232 +33% -68% 197 $372   $57,504,884 58
Nov 14, 2010 - $34,521 -53% -65% 197 $175   $57,539,405 59
Nov 19, 2010 - $19,793   -64% 105 $189   $57,601,521 64
Nov 20, 2010 - $29,796 +51% -59% 105 $284   $57,631,317 65
Nov 21, 2010 - $15,313 -49% -56% 105 $146   $57,646,630 66
Nov 24, 2010 - $33,178     251 $132   $57,694,962 69
Nov 25, 2010 - $24,833 -25%   251 $99   $57,719,795 70
Nov 26, 2010 - $71,888 +189% +263% 251 $286   $57,791,683 71
Nov 27, 2010 - $83,539 +16% +180% 251 $333   $57,875,222 72
Nov 28, 2010 - $45,564 -45% +198% 251 $182   $57,920,786 73
Dec 3, 2010 - $45,248   -37% 229 $198   $58,035,120 78
Dec 4, 2010 - $59,661 +32% -29% 229 $261   $58,094,781 79
Dec 5, 2010 - $33,564 -44% -26% 229 $147   $58,128,345 80
Dec 10, 2010 - $31,182   -31% 203 $154   $58,203,871 85
Dec 11, 2010 - $43,864 +41% -26% 203 $216   $58,247,735 86
Dec 12, 2010 - $25,002 -43% -26% 203 $123   $58,272,737 87
Dec 17, 2010 - $21,102   -32% 161 $131   $58,349,098 92
Dec 18, 2010 - $28,604 +36% -35% 161 $178   $58,377,702 93
Dec 19, 2010 - $23,762 -17% -5% 161 $148   $58,401,464 94

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $22,113,718   2,856 $7,743   $22,113,718 1
Sep 24, 2010 4 $13,314,472 -40% 2,856 $4,662   $35,428,190 2
Oct 1, 2010 5 $8,510,593 -36% 2,974 $2,862   $43,938,783 3
Oct 8, 2010 8 $5,745,242 -32% 2,847 $2,018   $49,684,025 4
Oct 15, 2010 9 $3,351,217 -42% 2,314 $1,448   $53,035,242 5
Oct 22, 2010 10 $2,197,815 -34% 1,632 $1,347   $55,233,057 6
Oct 29, 2010 12 $1,515,554 -31% 1,262 $1,201   $56,748,611 7
Nov 5, 2010 20 $627,961 -59% 468 $1,342   $57,376,572 8
Nov 12, 2010 28 $205,156 -67% 197 $1,041   $57,581,728 9
Nov 19, 2010 35 $138,067 -33% 105 $1,315   $57,719,795 10
Nov 26, 2010 25 $270,077 +96% 251 $1,076   $57,989,872 11
Dec 3, 2010 27 $182,817 -32% 229 $798   $58,172,689 12
Dec 10, 2010 33 $155,307 -15% 203 $765   $58,327,996 13
Dec 17, 2010 43 $73,468 -53% 161 $456   $58,401,464 14

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

After a little white lie about losing her virginity gets out, a clean cut high school girl sees her life paralleling Hester Prynne's in "The Scarlet Letter," which she is currently studying in school - until she decides to use the rumor mill to advance her social and financial standing.

Metrics

Opening Weekend:$17,734,040 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:76.6% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 9.5 times production budget)
Theater counts:2,856 opening theaters/2,974 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $88,527,442

Movie Details

Domestic Releases: September 17th, 2010 (Wide) by Sony Pictures
International Releases: December 3rd, 2020 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: December 21st, 2010 by Sony Pictures Home Entertainment
MPA Rating: PG-13 for mature thematic elements involving teen sexuality, language and some drug material.
(Rating bulletin 2133, 8/11/2010)
Running Time: 92 minutes
Plot point: Christians, Fake Dating, High School Hell, Infidelity, LGBTQ+, Relationships Gone Wrong
Source material: Modern Adaptation
Subgenre: Comedy Drama
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Olive Bridge Entertainment
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $17,734,040   2,856 $6,209   $17,734,040 1
Sep 24, 2010 4 $10,600,497 -40% 2,856 $3,712   $32,714,215 2
Oct 1, 2010 5 $6,748,777 -36% 2,974 $2,269   $42,176,967 3
Oct 8, 2010 8 $4,289,418 -36% 2,847 $1,507   $48,228,201 4
Oct 15, 2010 9 $2,633,456 -39% 2,314 $1,138   $52,317,481 5
Oct 22, 2010 10 $1,748,906 -34% 1,632 $1,072   $54,784,148 6
Oct 29, 2010 12 $1,067,248 -39% 1,262 $846   $56,300,305 7
Nov 5, 2010 18 $478,990 -55% 468 $1,023   $57,227,601 8
Nov 12, 2010 28 $162,833 -66% 197 $827   $57,539,405 9
Nov 19, 2010 33 $64,902 -60% 105 $618   $57,646,630 10
Nov 26, 2010 24 $200,991 +210% 251 $801   $57,920,786 11
Dec 3, 2010 26 $138,473 -31% 229 $605   $58,128,345 12
Dec 10, 2010 32 $100,048 -28% 203 $493   $58,272,737 13
Dec 17, 2010 32 $73,468 -27% 161 $456   $58,401,464 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 17, 2010 2 $6,787,163     2,856 $2,376   $6,787,163 1
Sep 18, 2010 2 $7,130,306 +5%   2,856 $2,497   $13,917,469 2
Sep 19, 2010 2 $3,816,571 -46%   2,856 $1,336   $17,734,040 3
Sep 20, 2010 2 $1,074,209 -72%   2,856 $376   $18,808,249 4
Sep 21, 2010 2 $1,236,696 +15%   2,856 $433   $20,044,945 5
Sep 22, 2010 2 $1,011,276 -18%   2,856 $354   $21,056,221 6
Sep 23, 2010 2 $1,057,497 +5%   2,856 $370   $22,113,718 7
Sep 24, 2010 4 $3,604,536 +241% -47% 2,856 $1,262   $25,718,254 8
Sep 25, 2010 4 $4,624,693 +28% -35% 2,856 $1,619   $30,342,947 9
Sep 26, 2010 4 $2,371,268 -49% -38% 2,856 $830   $32,714,215 10
Sep 27, 2010 4 $666,422 -72% -38% 2,856 $233   $33,380,637 11
Sep 28, 2010 4 $762,009 +14% -38% 2,856 $267   $34,142,646 12
Sep 29, 2010 4 $622,664 -18% -38% 2,856 $218   $34,765,310 13
Sep 30, 2010 4 $662,880 +6% -37% 2,856 $232   $35,428,190 14
Oct 1, 2010 5 $2,274,171 +243% -37% 2,974 $765   $37,702,361 15
Oct 2, 2010 5 $3,017,578 +33% -35% 2,974 $1,015   $40,719,939 16
Oct 3, 2010 5 $1,457,028 -52% -39% 2,974 $490   $42,176,967 17
Oct 4, 2010 7 $406,554 -72% -39% 2,974 $137   $42,583,521 18
Oct 5, 2010 5 $483,799 +19% -37% 2,974 $163   $43,067,320 19
Oct 6, 2010 5 $413,956 -14% -34% 2,974 $139   $43,481,276 20
Oct 7, 2010 5 $457,507 +11% -31% 2,974 $154   $43,938,783 21
Oct 8, 2010 8 $1,344,235 +194% -41% 2,847 $472   $45,283,018 22
Oct 9, 2010 8 $1,808,073 +35% -40% 2,847 $635   $47,091,091 23
Oct 10, 2010 8 $1,137,110 -37% -22% 2,847 $399   $48,228,201 24
Oct 11, 2010 8 $562,740 -51% +38% 2,847 $198   $48,790,941 25
Oct 12, 2010 8 $308,487 -45% -36% 2,847 $108   $49,099,428 26
Oct 13, 2010 8 $275,755 -11% -33% 2,847 $97   $49,375,183 27
Oct 14, 2010 8 $308,842 +12% -32% 2,847 $108   $49,684,025 28
Oct 15, 2010 9 $857,947 +178% -36% 2,314 $371   $50,541,972 29
Oct 16, 2010 9 $1,201,281 +40% -34% 2,314 $519   $51,743,253 30
Oct 17, 2010 9 $574,228 -52% -50% 2,314 $248   $52,317,481 31
Oct 18, 2010 10 $169,341 -71% -70% 2,314 $73   $52,486,822 32
Oct 19, 2010 10 $185,364 +9% -40% 2,314 $80   $52,672,186 33
Oct 20, 2010 10 $170,202 -8% -38% 2,314 $74   $52,842,388 34
Oct 21, 2010 10 $192,854 +13% -38% 2,314 $83   $53,035,242 35
Oct 22, 2010 10 $566,660 +194% -34% 1,632 $347   $53,601,902 36
Oct 23, 2010 10 $791,567 +40% -34% 1,632 $485   $54,393,469 37
Oct 24, 2010 10 $390,679 -51% -32% 1,632 $239   $54,784,148 38
Oct 25, 2010 10 $107,543 -72% -36% 1,632 $66   $54,891,691 39
Oct 26, 2010 11 $113,986 +6% -39% 1,632 $70   $55,005,677 40
Oct 27, 2010 12 $105,552 -7% -38% 1,632 $65   $55,111,229 41
Oct 28, 2010 10 $121,828 +15% -37% 1,632 $75   $55,233,057 42
Oct 29, 2010 12 $380,352 +212% -33% 1,262 $301   $55,613,409 43
Oct 30, 2010 12 $466,302 +23% -41% 1,262 $369   $56,079,711 44
Oct 31, 2010 12 $220,594 -53% -44% 1,262 $175   $56,300,305 45
Nov 1, 2010 12 $124,687 -43% +16% 1,262 $99   $56,424,992 46
Nov 2, 2010 12 $127,145 +2% +12% 1,262 $101   $56,552,137 47
Nov 3, 2010 13 $92,708 -27% -12% 1,262 $73   $56,644,845 48
Nov 4, 2010 13 $103,766 +12% -15% 1,262 $82   $56,748,611 49
Nov 5, 2010 - $150,815 +45% -60% 468 $322   $56,899,426 50
Nov 6, 2010 - $230,726 +53% -51% 468 $493   $57,130,152 51
Nov 7, 2010 - $97,449 -58% -56% 468 $208   $57,227,601 52
Nov 8, 2010 - $23,377 -76% -81% 468 $50   $57,250,978 53
Nov 9, 2010 - $27,817 +19% -78% 468 $59   $57,278,795 54
Nov 10, 2010 - $35,284 +27% -62% 468 $75   $57,314,079 55
Nov 11, 2010 - $62,493 +77% -40% 468 $134   $57,376,572 56
Nov 12, 2010 - $55,080 -12% -63% 197 $280   $57,431,652 57
Nov 13, 2010 - $73,232 +33% -68% 197 $372   $57,504,884 58
Nov 14, 2010 - $34,521 -53% -65% 197 $175   $57,539,405 59
Nov 19, 2010 - $19,793   -64% 105 $189   $57,601,521 64
Nov 20, 2010 - $29,796 +51% -59% 105 $284   $57,631,317 65
Nov 21, 2010 - $15,313 -49% -56% 105 $146   $57,646,630 66
Nov 24, 2010 - $33,178     251 $132   $57,694,962 69
Nov 25, 2010 - $24,833 -25%   251 $99   $57,719,795 70
Nov 26, 2010 - $71,888 +189% +263% 251 $286   $57,791,683 71
Nov 27, 2010 - $83,539 +16% +180% 251 $333   $57,875,222 72
Nov 28, 2010 - $45,564 -45% +198% 251 $182   $57,920,786 73
Dec 3, 2010 - $45,248   -37% 229 $198   $58,035,120 78
Dec 4, 2010 - $59,661 +32% -29% 229 $261   $58,094,781 79
Dec 5, 2010 - $33,564 -44% -26% 229 $147   $58,128,345 80
Dec 10, 2010 - $31,182   -31% 203 $154   $58,203,871 85
Dec 11, 2010 - $43,864 +41% -26% 203 $216   $58,247,735 86
Dec 12, 2010 - $25,002 -43% -26% 203 $123   $58,272,737 87
Dec 17, 2010 - $21,102   -32% 161 $131   $58,349,098 92
Dec 18, 2010 - $28,604 +36% -35% 161 $178   $58,377,702 93
Dec 19, 2010 - $23,762 -17% -5% 161 $148   $58,401,464 94

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $22,113,718   2,856 $7,743   $22,113,718 1
Sep 24, 2010 4 $13,314,472 -40% 2,856 $4,662   $35,428,190 2
Oct 1, 2010 5 $8,510,593 -36% 2,974 $2,862   $43,938,783 3
Oct 8, 2010 8 $5,745,242 -32% 2,847 $2,018   $49,684,025 4
Oct 15, 2010 9 $3,351,217 -42% 2,314 $1,448   $53,035,242 5
Oct 22, 2010 10 $2,197,815 -34% 1,632 $1,347   $55,233,057 6
Oct 29, 2010 12 $1,515,554 -31% 1,262 $1,201   $56,748,611 7
Nov 5, 2010 20 $627,961 -59% 468 $1,342   $57,376,572 8
Nov 12, 2010 28 $205,156 -67% 197 $1,041   $57,581,728 9
Nov 19, 2010 35 $138,067 -33% 105 $1,315   $57,719,795 10
Nov 26, 2010 25 $270,077 +96% 251 $1,076   $57,989,872 11
Dec 3, 2010 27 $182,817 -32% 229 $798   $58,172,689 12
Dec 10, 2010 33 $155,307 -15% 203 $765   $58,327,996 13
Dec 17, 2010 43 $73,468 -53% 161 $456   $58,401,464 14

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.