Easy A (2010)

Easy A poster
Theatrical Performance
Domestic Box Office $58,401,464Details
International Box Office $17,799,257Details
Worldwide Box Office $76,200,721
Home Market Performance
Est. Domestic DVD Sales $23,595,971 Details
Est. Domestic Blu-ray Sales $4,070,340 Details
Total Est. Domestic Video Sales $27,666,311
Further financial details...

Synopsis

After a little white lie about losing her virginity gets out, a clean cut high school girl sees her life paralleling Hester Prynne's in "The Scarlet Letter," which she is currently studying in school - until she decides to use the rumor mill to advance her social and financial standing.

Metrics

Opening Weekend:$17,734,040 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:76.6% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 9.5 times production budget)
Theater counts:2,856 opening theaters/2,974 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $79,793,129

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,561 $58,401,464
All Time International Box Office (Rank 3,701-3,800) 3,707 $17,799,257
All Time Worldwide Box Office (Rank 2,201-2,300) 2,280 $76,200,721
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 301 $58,401,464
All Time International Box Office for Comedy Movies (Rank 501-600) 546 $17,799,257
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 365 $76,200,721

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: September 17th, 2010 (Wide) by Sony Pictures
International Releases: December 3rd, 2020 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: December 21st, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for mature thematic elements involving teen sexuality, language and some drug material.
(Rating bulletin 2133, 8/11/2010)
Running Time: 92 minutes
Comparisons: vs. The DUFF
Create your own comparison chart…
Keywords: LGBTQ+, Modern Adaptation, High School Hell, Fake Dating, Comedy Drama, Christians, Relationships Gone Wrong, Infidelity
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Olive Bridge Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 287 $6,143,268 Oct 8, 2010 24
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 165 $6,949,218 Oct 8, 2010 24
Biggest Domestic September Weekend 87 $17,734,040 Sep 17, 2010 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,501-1,600) 1,561 $58,401,464
All Time Domestic Inflation Adjusted Box Office (Rank 2,101-2,200) 2,121 $79,793,129
All Time Domestic Non-Sequel Box Office (Rank 1,101-1,200) 1,173 $58,401,464
Top 2010 Movies at the Domestic Box Office 59 $58,401,464
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 324 $58,401,464
All Time Domestic Box Office for Live Action Movies (Rank 1,201-1,300) 1,246 $58,401,464
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 601-700) 698 $58,401,464
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 301 $58,401,464
All Time Domestic Box Office for PG-13 Movies (Rank 601-700) 649 $58,401,464
All Time Domestic Box Office for Sony Pictures Movies (Rank 201-300) 209 $58,401,464

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $17,734,040   2,856 $6,209   $17,734,040 1
Sep 24, 2010 4 $10,600,497 -40% 2,856 $3,712   $32,714,215 2
Oct 1, 2010 5 $6,748,777 -36% 2,974 $2,269   $42,176,967 3
Oct 8, 2010 8 $4,289,418 -36% 2,847 $1,507   $48,228,201 4
Oct 15, 2010 9 $2,633,456 -39% 2,314 $1,138   $52,317,481 5
Oct 22, 2010 10 $1,748,906 -34% 1,632 $1,072   $54,784,148 6
Oct 29, 2010 12 $1,067,248 -39% 1,262 $846   $56,300,305 7
Nov 5, 2010 18 $478,990 -55% 468 $1,023   $57,227,601 8
Nov 12, 2010 28 $162,833 -66% 197 $827   $57,539,405 9
Nov 19, 2010 33 $64,902 -60% 105 $618   $57,646,630 10
Nov 26, 2010 24 $200,991 +210% 251 $801   $57,920,786 11
Dec 3, 2010 26 $138,473 -31% 229 $605   $58,128,345 12
Dec 10, 2010 32 $100,048 -28% 203 $493   $58,272,737 13
Dec 17, 2010 32 $73,468 -27% 161 $456   $58,401,464 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 17, 2010 2 $6,787,163     2,856 $2,376   $6,787,163 1
Sep 18, 2010 2 $7,130,306 +5%   2,856 $2,497   $13,917,469 2
Sep 19, 2010 2 $3,816,571 -46%   2,856 $1,336   $17,734,040 3
Sep 20, 2010 2 $1,074,209 -72%   2,856 $376   $18,808,249 4
Sep 21, 2010 2 $1,236,696 +15%   2,856 $433   $20,044,945 5
Sep 22, 2010 2 $1,011,276 -18%   2,856 $354   $21,056,221 6
Sep 23, 2010 2 $1,057,497 +5%   2,856 $370   $22,113,718 7
Sep 24, 2010 4 $3,604,536 +241% -47% 2,856 $1,262   $25,718,254 8
Sep 25, 2010 4 $4,624,693 +28% -35% 2,856 $1,619   $30,342,947 9
Sep 26, 2010 4 $2,371,268 -49% -38% 2,856 $830   $32,714,215 10
Sep 27, 2010 4 $666,422 -72% -38% 2,856 $233   $33,380,637 11
Sep 28, 2010 4 $762,009 +14% -38% 2,856 $267   $34,142,646 12
Sep 29, 2010 4 $622,664 -18% -38% 2,856 $218   $34,765,310 13
Sep 30, 2010 4 $662,880 +6% -37% 2,856 $232   $35,428,190 14
Oct 1, 2010 5 $2,274,171 +243% -37% 2,974 $765   $37,702,361 15
Oct 2, 2010 5 $3,017,578 +33% -35% 2,974 $1,015   $40,719,939 16
Oct 3, 2010 5 $1,457,028 -52% -39% 2,974 $490   $42,176,967 17
Oct 4, 2010 7 $406,554 -72% -39% 2,974 $137   $42,583,521 18
Oct 5, 2010 5 $483,799 +19% -37% 2,974 $163   $43,067,320 19
Oct 6, 2010 5 $413,956 -14% -34% 2,974 $139   $43,481,276 20
Oct 7, 2010 5 $457,507 +11% -31% 2,974 $154   $43,938,783 21
Oct 8, 2010 8 $1,344,235 +194% -41% 2,847 $472   $45,283,018 22
Oct 9, 2010 8 $1,808,073 +35% -40% 2,847 $635   $47,091,091 23
Oct 10, 2010 8 $1,137,110 -37% -22% 2,847 $399   $48,228,201 24
Oct 11, 2010 8 $562,740 -51% +38% 2,847 $198   $48,790,941 25
Oct 12, 2010 8 $308,487 -45% -36% 2,847 $108   $49,099,428 26
Oct 13, 2010 8 $275,755 -11% -33% 2,847 $97   $49,375,183 27
Oct 14, 2010 8 $308,842 +12% -32% 2,847 $108   $49,684,025 28
Oct 15, 2010 9 $857,947 +178% -36% 2,314 $371   $50,541,972 29
Oct 16, 2010 9 $1,201,281 +40% -34% 2,314 $519   $51,743,253 30
Oct 17, 2010 9 $574,228 -52% -50% 2,314 $248   $52,317,481 31
Oct 18, 2010 10 $169,341 -71% -70% 2,314 $73   $52,486,822 32
Oct 19, 2010 10 $185,364 +9% -40% 2,314 $80   $52,672,186 33
Oct 20, 2010 10 $170,202 -8% -38% 2,314 $74   $52,842,388 34
Oct 21, 2010 10 $192,854 +13% -38% 2,314 $83   $53,035,242 35
Oct 22, 2010 10 $566,660 +194% -34% 1,632 $347   $53,601,902 36
Oct 23, 2010 10 $791,567 +40% -34% 1,632 $485   $54,393,469 37
Oct 24, 2010 10 $390,679 -51% -32% 1,632 $239   $54,784,148 38
Oct 25, 2010 10 $107,543 -72% -36% 1,632 $66   $54,891,691 39
Oct 26, 2010 11 $113,986 +6% -39% 1,632 $70   $55,005,677 40
Oct 27, 2010 12 $105,552 -7% -38% 1,632 $65   $55,111,229 41
Oct 28, 2010 10 $121,828 +15% -37% 1,632 $75   $55,233,057 42
Oct 29, 2010 12 $380,352 +212% -33% 1,262 $301   $55,613,409 43
Oct 30, 2010 12 $466,302 +23% -41% 1,262 $369   $56,079,711 44
Oct 31, 2010 12 $220,594 -53% -44% 1,262 $175   $56,300,305 45
Nov 1, 2010 12 $124,687 -43% +16% 1,262 $99   $56,424,992 46
Nov 2, 2010 12 $127,145 +2% +12% 1,262 $101   $56,552,137 47
Nov 3, 2010 13 $92,708 -27% -12% 1,262 $73   $56,644,845 48
Nov 4, 2010 13 $103,766 +12% -15% 1,262 $82   $56,748,611 49
Nov 5, 2010 - $150,815 +45% -60% 468 $322   $56,899,426 50
Nov 6, 2010 - $230,726 +53% -51% 468 $493   $57,130,152 51
Nov 7, 2010 - $97,449 -58% -56% 468 $208   $57,227,601 52
Nov 8, 2010 - $23,377 -76% -81% 468 $50   $57,250,978 53
Nov 9, 2010 - $27,817 +19% -78% 468 $59   $57,278,795 54
Nov 10, 2010 - $35,284 +27% -62% 468 $75   $57,314,079 55
Nov 11, 2010 - $62,493 +77% -40% 468 $134   $57,376,572 56
Nov 12, 2010 - $55,080 -12% -63% 197 $280   $57,431,652 57
Nov 13, 2010 - $73,232 +33% -68% 197 $372   $57,504,884 58
Nov 14, 2010 - $34,521 -53% -65% 197 $175   $57,539,405 59
Nov 19, 2010 - $19,793   -64% 105 $189   $57,601,521 64
Nov 20, 2010 - $29,796 +51% -59% 105 $284   $57,631,317 65
Nov 21, 2010 - $15,313 -49% -56% 105 $146   $57,646,630 66
Nov 24, 2010 - $33,178     251 $132   $57,694,962 69
Nov 25, 2010 - $24,833 -25%   251 $99   $57,719,795 70
Nov 26, 2010 - $71,888 +189% +263% 251 $286   $57,791,683 71
Nov 27, 2010 - $83,539 +16% +180% 251 $333   $57,875,222 72
Nov 28, 2010 - $45,564 -45% +198% 251 $182   $57,920,786 73
Dec 3, 2010 - $45,248   -37% 229 $198   $58,035,120 78
Dec 4, 2010 - $59,661 +32% -29% 229 $261   $58,094,781 79
Dec 5, 2010 - $33,564 -44% -26% 229 $147   $58,128,345 80
Dec 10, 2010 - $31,182   -31% 203 $154   $58,203,871 85
Dec 11, 2010 - $43,864 +41% -26% 203 $216   $58,247,735 86
Dec 12, 2010 - $25,002 -43% -26% 203 $123   $58,272,737 87
Dec 17, 2010 - $21,102   -32% 161 $131   $58,349,098 92
Dec 18, 2010 - $28,604 +36% -35% 161 $178   $58,377,702 93
Dec 19, 2010 - $23,762 -17% -5% 161 $148   $58,401,464 94

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $22,113,718   2,856 $7,743   $22,113,718 1
Sep 24, 2010 4 $13,314,472 -40% 2,856 $4,662   $35,428,190 2
Oct 1, 2010 5 $8,510,593 -36% 2,974 $2,862   $43,938,783 3
Oct 8, 2010 8 $5,745,242 -32% 2,847 $2,018   $49,684,025 4
Oct 15, 2010 9 $3,351,217 -42% 2,314 $1,448   $53,035,242 5
Oct 22, 2010 10 $2,197,815 -34% 1,632 $1,347   $55,233,057 6
Oct 29, 2010 12 $1,515,554 -31% 1,262 $1,201   $56,748,611 7
Nov 5, 2010 20 $627,961 -59% 468 $1,342   $57,376,572 8
Nov 12, 2010 28 $205,156 -67% 197 $1,041   $57,581,728 9
Nov 19, 2010 35 $138,067 -33% 105 $1,315   $57,719,795 10
Nov 26, 2010 25 $270,077 +96% 251 $1,076   $57,989,872 11
Dec 3, 2010 27 $182,817 -32% 229 $798   $58,172,689 12
Dec 10, 2010 33 $155,307 -15% 203 $765   $58,327,996 13
Dec 17, 2010 43 $73,468 -53% 161 $456   $58,401,464 14

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/3/2020 $112 1 2 3 $3,931,508 3/6/2023
 
Rest of World $13,867,749
 
International Total$17,799,257 3/6/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,701-3,800) 3,707 $17,799,257
All Time International Non-Sequel Box Office (Rank 3,001-3,100) 3,039 $17,799,257
Top 2010 Movies at the International Box Office (Rank 101-200) 130 $17,799,257
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 601-700) 666 $17,799,257
All Time International Box Office for Live Action Movies (Rank 3,001-3,100) 3,050 $17,799,257
All Time International Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,790 $17,799,257
All Time International Box Office for Comedy Movies (Rank 501-600) 546 $17,799,257
All Time International Box Office for PG-13 Movies (Rank 1,101-1,200) 1,105 $17,799,257
All Time International Box Office for Sony Pictures Movies (Rank 301-400) 342 $17,799,257

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,280 $76,200,721
All Time Worldwide Non-Sequel Box Office (Rank 1,701-1,800) 1,756 $76,200,721
Top 2010 Movies at the Worldwide Box Office 78 $76,200,721
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 468 $76,200,721
All Time Worldwide Box Office for Live Action Movies (Rank 1,801-1,900) 1,863 $76,200,721
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,054 $76,200,721
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 365 $76,200,721
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 860 $76,200,721
All Time Worldwide Box Office for Sony Pictures Movies (Rank 201-300) 280 $76,200,721

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 26, 201011320,611 320,611$5,447,181$5,447,1811
Jan 2, 201112208,119-35% 528,730$3,535,942$8,983,1232
Jan 9, 201112109,350-47% 638,080$1,935,495$10,918,6183
Jan 16, 20111757,105-48% 695,185$1,027,319$11,945,9374
Jan 23, 20111074,883+31% 770,068$1,025,897$12,971,8345
Jan 30, 20111468,716-8% 838,784$1,069,221$14,041,0556
Feb 6, 20111657,826-16% 896,610$776,025$14,817,0807
Feb 13, 20112356,012-3% 952,622$623,414$15,440,4948
Feb 20, 20112757,915+3% 1,010,537$520,656$15,961,1509
Feb 27, 20111569,918+21% 1,080,455$628,563$16,589,71310
Mar 6, 20112245,446-35% 1,125,901$587,162$17,176,87511
May 22, 20112040,906 1,229,023$414,378$18,575,89422

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 26, 20101879,490 79,490$1,589,009$1,589,0091
Jan 23, 20111915,552 140,828$267,488$2,792,0765
Feb 20, 20111917,450 168,317$244,123$3,176,6429

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10		Vierwership
Score
Nov 5, 202051 6
Nov 6, 202072 10
Nov 7, 202083 13
Nov 8, 202094 15
Nov 9, 202085 18
Nov 10, 202086 21

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Emma Stone    Olive
Dan Byrd    Brandon

Supporting Cast

Penn Badgley    Woodchuck Todd
Amanda Bynes    Marianne
Thomas Haden Church    Mr. Griffith
Patricia Clarkson    Rosemary
Cam Gigandet    Micah
Lisa Kudrow    Mrs. Griffith
Malcolm McDowell    Principal Gibbons
Aly Michalka    Rhiannon
Stanley Tucci    Dill

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Will Gluck    Director
Bert V. Royal    Screenwriter
Will Gluck    Producer
Zann Devine    Producer
Mark B. Johnson    Co-Producer
Michel Grady    Cinematographer
Susan Littenberg    Editor
Wende Crowley    Music Supervisor
Marcia Hinds    Production Designer
Bo Johnson    Art Director
Karen Agresti    Set Decorator
Mynka Draper    Costume Designer
Jon Wakeham    Supervising Sound Editor
Deb Adair    Re-recording Mixer
Gregg Landaker    Re-recording Mixer
Tyler Matson    Special Effects Supervisor
Rocco Passionino    Visual Effects Supervisor
Bobby C. King    Stunt Coordinator
Mark Amateau    Assistant Director
Alicia Emmrich    Associate Producer
Lisa Miller Katz    Casting Director
Jacob Riehle    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Holdovers Hold On top Top Spots

January 4th, 2011

There were plenty of new releases on the sales chart this week, but none came close to unseating Despicable Me. The film repeated on top with 1.38 million units for the week and 5.13 million units after two. It has already brought in $86.13 million in revenue, while it will have little trouble hitting $100 million shortly. More...

DVD and Blu-ray Releases for December 21st, 2010

December 21st, 2010

It's the last chance for Christmas gifts, although if you have to order online, you better choose the overnight option. Or do what I do, tell them you pre-ordered it and it will arrive a little late. One of the gifts I'm giving this year is being sent from Japan via boat. It might not get here till February, but the person I'm giving it to knows and they're cool with that. Anyhoo, if you are looking for good gifts, Easy A on Blu-ray is the best reviewed wide release of the week, while geeks would be happy with Family Guy: Laugh It Up, Fuzzball on Blu-ray for Futurama: Volume Five on Blu-ray. However, this week the Ultimate Geek Gift and Pick of the Week is The Guild: Season Four. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Greed is Good, But Not Great

September 27th, 2010

While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office. More...

Will New Releases be Legendary?

September 23rd, 2010

It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases. More...

Contest: No Easy Prediction: Winning Announcement

September 23rd, 2010

The winners of our No Easy Prediction contest were determined and they are... More...

New Releases go to Town

September 20th, 2010

It was a good news / bad news weekend at the box office. On the one hand, the overall numbers bounced back from last weekend up 23% to $101 million. On the other hand, they were down from the same weekend last year, albeit by less than 1%. Year-to-date, 2010 still has a lead on 2009 at $7.94 billion to $7.64 billion. As long as 2010 can avoid double-digit declines from now till the rest of the year, it should finish with the lead, at least in terms of raw dollars. On the other hand, it is behind in ticket sales by 1.7%, and I don't know if it will be able to turn that around. More...

Weekend Estimates: The Town is Top

September 19th, 2010

The Town kept up September's decent run at the box office by delivering an higher-than-expected $23.8 million weekend and winning the weekend, according to Warner Bros. Sunday estimate. With three other wide openers delivering reasonable numbers, this weekend looks as though it will be up overall from last year, in spite of having to compete with the opening of Cloudy with a Chance of Meatballs. More...

Will New Releases Remove Resident from Top Spot?

September 16th, 2010

After Resident Evil: Afterlife had the new release schedule all to itself last weekend, this weekend we have four wide releases making their debuts. However, thanks in part to the competition, none look to be particularly strong and there will likely be a sizable drop-off at the top of the chart. On the other hand, they should do well enough combined to help the box office grow and perhaps even keep pace with last year. More...

Contest: No Easy Prediction

September 10th, 2010

Unlike this weekend, there are four wide releases opening next weekend, and none of them look like they are sure hits. In fact, I'm not even sure which, if any, will top the box office charts. This makes choosing the target film for this week's box office prediction contest a little harder. In the end, we went with Easy A, because at the moment it looks like it will be the widest release, if not the biggest. In order to win, one must simply predict the opening weekend box office number for Easy A. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Killers on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Escape from New York on Blu-ray Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

After a little white lie about losing her virginity gets out, a clean cut high school girl sees her life paralleling Hester Prynne's in "The Scarlet Letter," which she is currently studying in school - until she decides to use the rumor mill to advance her social and financial standing.

Metrics

Opening Weekend:$17,734,040 (30.4% of total gross)
Legs:3.29 (domestic box office/biggest weekend)
Domestic Share:76.6% (domestic box office/worldwide)
Production Budget:$8,000,000 (worldwide box office is 9.5 times production budget)
Theater counts:2,856 opening theaters/2,974 max. theaters, 6.2 weeks average run per theater
Infl. Adj. Dom. BO $79,793,129

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 1,501-1,600) 1,561 $58,401,464
All Time International Box Office (Rank 3,701-3,800) 3,707 $17,799,257
All Time Worldwide Box Office (Rank 2,201-2,300) 2,280 $76,200,721
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 301 $58,401,464
All Time International Box Office for Comedy Movies (Rank 501-600) 546 $17,799,257
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 365 $76,200,721

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Watch Now On

iTunes:iTunes
Google Play:Google Play, Google Play
Netflix:Netflix, Netflix
Hulu:Hulu

Movie Details

Domestic Releases: September 17th, 2010 (Wide) by Sony Pictures
International Releases: December 3rd, 2020 (Limited) (Australia)
March 2nd, 2023 (Limited) (Australia)
Video Release: December 21st, 2010 by Sony Pictures Home Entertainment
MPAA Rating: PG-13 for mature thematic elements involving teen sexuality, language and some drug material.
(Rating bulletin 2133, 8/11/2010)
Running Time: 92 minutes
Comparisons: vs. The DUFF
Create your own comparison chart…
Keywords: LGBTQ+, Modern Adaptation, High School Hell, Fake Dating, Comedy Drama, Christians, Relationships Gone Wrong, Infidelity
Source:Based on Fiction Book/Short Story
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Olive Bridge Entertainment
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date		Days In
Release
Columbus Day (All Movies, 3-Day, Inflation Adjusted) 287 $6,143,268 Oct 8, 2010 24
Columbus Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 165 $6,949,218 Oct 8, 2010 24
Biggest Domestic September Weekend 87 $17,734,040 Sep 17, 2010 3

Leading Cast

Emma Stone    Olive
Dan Byrd    Brandon

Supporting Cast

Penn Badgley    Woodchuck Todd
Amanda Bynes    Marianne
Thomas Haden Church    Mr. Griffith
Patricia Clarkson    Rosemary
Cam Gigandet    Micah
Lisa Kudrow    Mrs. Griffith
Malcolm McDowell    Principal Gibbons
Aly Michalka    Rhiannon
Stanley Tucci    Dill

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Will Gluck    Director
Bert V. Royal    Screenwriter
Will Gluck    Producer
Zann Devine    Producer
Mark B. Johnson    Co-Producer
Michel Grady    Cinematographer
Susan Littenberg    Editor
Wende Crowley    Music Supervisor
Marcia Hinds    Production Designer
Bo Johnson    Art Director
Karen Agresti    Set Decorator
Mynka Draper    Costume Designer
Jon Wakeham    Supervising Sound Editor
Deb Adair    Re-recording Mixer
Gregg Landaker    Re-recording Mixer
Tyler Matson    Special Effects Supervisor
Rocco Passionino    Visual Effects Supervisor
Bobby C. King    Stunt Coordinator
Mark Amateau    Assistant Director
Alicia Emmrich    Associate Producer
Lisa Miller Katz    Casting Director
Jacob Riehle    Dialogue Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Holdovers Hold On top Top Spots

January 4th, 2011

There were plenty of new releases on the sales chart this week, but none came close to unseating Despicable Me. The film repeated on top with 1.38 million units for the week and 5.13 million units after two. It has already brought in $86.13 million in revenue, while it will have little trouble hitting $100 million shortly. More...

DVD and Blu-ray Releases for December 21st, 2010

December 21st, 2010

It's the last chance for Christmas gifts, although if you have to order online, you better choose the overnight option. Or do what I do, tell them you pre-ordered it and it will arrive a little late. One of the gifts I'm giving this year is being sent from Japan via boat. It might not get here till February, but the person I'm giving it to knows and they're cool with that. Anyhoo, if you are looking for good gifts, Easy A on Blu-ray is the best reviewed wide release of the week, while geeks would be happy with Family Guy: Laugh It Up, Fuzzball on Blu-ray for Futurama: Volume Five on Blu-ray. However, this week the Ultimate Geek Gift and Pick of the Week is The Guild: Season Four. More...

Awards Season - King of the Globes, or at Least the Nominations

December 14th, 2010

The Hollywood Foreign Press Association announced their nominations early this morning, and there are some interesting surprises included in the mix. Leading the way was The King's Speech, which has long been seen as one of the major players this Awards Season. Meanwhile, The Fighter and The Social Network were right behind with six each. There were many, many other films nomination, including more than a few shocks. ... Mostly in one category. More...

Most New Releases are Anti-Social

October 4th, 2010

October started in such a way that it feels like September was extended a weekend. The top film wasn't bad, but the other two wide releases bombed. Overall the box office brought in $95 million, which was down 6% from last week and 11% from the same weekend last year. 2010 is still ahead of 2009 by 4% at $8.19 billion to $7.90 billion, but if it were to lose 11% each weekend, that lead would evaporate by the end of the year. More...

Greed is Good, But Not Great

September 27th, 2010

While none of the three new releases were able to live up to expectations, the holdovers did more than just hold their own, which helped the overall box office pull in $101 million over the weekend. This was nearly identical to last week, while it was higher than the same weekend last year by 4.5% and that helped 2010 maintain its lead over 2009. Currently 2010 is ahead of 2009 by a nearly 4% margin at $8.07 billion to $7.76 billion. Losing a $300 million lead in just three months would be impressive in its ineptitude, but we can't be too quick to claim victory. After all, Avatar made almost as much during the last two weeks of 2009 and there's nothing opening for the rest of 2010 that can compensate for that much at the box office. More...

Will New Releases be Legendary?

September 23rd, 2010

It's the final weekend of September and there are three and a half new releases this week looking to cash in. We could have a race for the top, as two films, Legend of the Guardians and Wall Street 2 are both vying for top spot. It might be close enough that one could win Friday night at the box office, while the other wins the weekend as a whole. Or perhaps one will win opening weekend, while the other will finish its box office run with more. Either way, combined they should help 2010 keep pace with last year, which didn't exactly have a strong crop of new releases. More...

Contest: No Easy Prediction: Winning Announcement

September 23rd, 2010

The winners of our No Easy Prediction contest were determined and they are... More...

New Releases go to Town

September 20th, 2010

It was a good news / bad news weekend at the box office. On the one hand, the overall numbers bounced back from last weekend up 23% to $101 million. On the other hand, they were down from the same weekend last year, albeit by less than 1%. Year-to-date, 2010 still has a lead on 2009 at $7.94 billion to $7.64 billion. As long as 2010 can avoid double-digit declines from now till the rest of the year, it should finish with the lead, at least in terms of raw dollars. On the other hand, it is behind in ticket sales by 1.7%, and I don't know if it will be able to turn that around. More...

Weekend Estimates: The Town is Top

September 19th, 2010

The Town kept up September's decent run at the box office by delivering an higher-than-expected $23.8 million weekend and winning the weekend, according to Warner Bros. Sunday estimate. With three other wide openers delivering reasonable numbers, this weekend looks as though it will be up overall from last year, in spite of having to compete with the opening of Cloudy with a Chance of Meatballs. More...

Will New Releases Remove Resident from Top Spot?

September 16th, 2010

After Resident Evil: Afterlife had the new release schedule all to itself last weekend, this weekend we have four wide releases making their debuts. However, thanks in part to the competition, none look to be particularly strong and there will likely be a sizable drop-off at the top of the chart. On the other hand, they should do well enough combined to help the box office grow and perhaps even keep pace with last year. More...

Contest: No Easy Prediction

September 10th, 2010

Unlike this weekend, there are four wide releases opening next weekend, and none of them look like they are sure hits. In fact, I'm not even sure which, if any, will top the box office charts. This makes choosing the target film for this week's box office prediction contest a little harder. In the end, we went with Easy A, because at the moment it looks like it will be the widest release, if not the biggest. In order to win, one must simply predict the opening weekend box office number for Easy A. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Killers on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Escape from New York on Blu-ray Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: September

September 1st, 2010

Summer has ended and while there were some bigger than expected hits in August, this trend is unlikely to continue in September. There are four weekends this September and nearly a dozen films opening wide, plus a few more that may or may not open wide. Of all of those films, maybe three of four will be midlevel hits, while only one film, Legend of the Guardians: The Owls of Ga'Hoole 3D, has a real shot at reaching the $100 million milestone. This is compared to last year when we had two $100 million hits, although one of those was Paranormal Activity, which didn't expand truly wide till Halloween. Hopefully 2010 can gain ground on 2009 overall, even if it doesn't have as many $100 million hits. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

RecordRankRevenue
All Time Domestic Box Office (Rank 1,501-1,600) 1,561 $58,401,464
All Time Domestic Inflation Adjusted Box Office (Rank 2,101-2,200) 2,121 $79,793,129
All Time Domestic Non-Sequel Box Office (Rank 1,101-1,200) 1,173 $58,401,464
Top 2010 Movies at the Domestic Box Office 59 $58,401,464
All Time Domestic Box Office for Based on Fiction Book/Short Story Movies (Rank 301-400) 324 $58,401,464
All Time Domestic Box Office for Live Action Movies (Rank 1,201-1,300) 1,246 $58,401,464
All Time Domestic Box Office for Contemporary Fiction Movies (Rank 601-700) 698 $58,401,464
All Time Domestic Box Office for Comedy Movies (Rank 301-400) 301 $58,401,464
All Time Domestic Box Office for PG-13 Movies (Rank 601-700) 649 $58,401,464
All Time Domestic Box Office for Sony Pictures Movies (Rank 201-300) 209 $58,401,464

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $17,734,040   2,856 $6,209   $17,734,040 1
Sep 24, 2010 4 $10,600,497 -40% 2,856 $3,712   $32,714,215 2
Oct 1, 2010 5 $6,748,777 -36% 2,974 $2,269   $42,176,967 3
Oct 8, 2010 8 $4,289,418 -36% 2,847 $1,507   $48,228,201 4
Oct 15, 2010 9 $2,633,456 -39% 2,314 $1,138   $52,317,481 5
Oct 22, 2010 10 $1,748,906 -34% 1,632 $1,072   $54,784,148 6
Oct 29, 2010 12 $1,067,248 -39% 1,262 $846   $56,300,305 7
Nov 5, 2010 18 $478,990 -55% 468 $1,023   $57,227,601 8
Nov 12, 2010 28 $162,833 -66% 197 $827   $57,539,405 9
Nov 19, 2010 33 $64,902 -60% 105 $618   $57,646,630 10
Nov 26, 2010 24 $200,991 +210% 251 $801   $57,920,786 11
Dec 3, 2010 26 $138,473 -31% 229 $605   $58,128,345 12
Dec 10, 2010 32 $100,048 -28% 203 $493   $58,272,737 13
Dec 17, 2010 32 $73,468 -27% 161 $456   $58,401,464 14

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Sep 17, 2010 2 $6,787,163     2,856 $2,376   $6,787,163 1
Sep 18, 2010 2 $7,130,306 +5%   2,856 $2,497   $13,917,469 2
Sep 19, 2010 2 $3,816,571 -46%   2,856 $1,336   $17,734,040 3
Sep 20, 2010 2 $1,074,209 -72%   2,856 $376   $18,808,249 4
Sep 21, 2010 2 $1,236,696 +15%   2,856 $433   $20,044,945 5
Sep 22, 2010 2 $1,011,276 -18%   2,856 $354   $21,056,221 6
Sep 23, 2010 2 $1,057,497 +5%   2,856 $370   $22,113,718 7
Sep 24, 2010 4 $3,604,536 +241% -47% 2,856 $1,262   $25,718,254 8
Sep 25, 2010 4 $4,624,693 +28% -35% 2,856 $1,619   $30,342,947 9
Sep 26, 2010 4 $2,371,268 -49% -38% 2,856 $830   $32,714,215 10
Sep 27, 2010 4 $666,422 -72% -38% 2,856 $233   $33,380,637 11
Sep 28, 2010 4 $762,009 +14% -38% 2,856 $267   $34,142,646 12
Sep 29, 2010 4 $622,664 -18% -38% 2,856 $218   $34,765,310 13
Sep 30, 2010 4 $662,880 +6% -37% 2,856 $232   $35,428,190 14
Oct 1, 2010 5 $2,274,171 +243% -37% 2,974 $765   $37,702,361 15
Oct 2, 2010 5 $3,017,578 +33% -35% 2,974 $1,015   $40,719,939 16
Oct 3, 2010 5 $1,457,028 -52% -39% 2,974 $490   $42,176,967 17
Oct 4, 2010 7 $406,554 -72% -39% 2,974 $137   $42,583,521 18
Oct 5, 2010 5 $483,799 +19% -37% 2,974 $163   $43,067,320 19
Oct 6, 2010 5 $413,956 -14% -34% 2,974 $139   $43,481,276 20
Oct 7, 2010 5 $457,507 +11% -31% 2,974 $154   $43,938,783 21
Oct 8, 2010 8 $1,344,235 +194% -41% 2,847 $472   $45,283,018 22
Oct 9, 2010 8 $1,808,073 +35% -40% 2,847 $635   $47,091,091 23
Oct 10, 2010 8 $1,137,110 -37% -22% 2,847 $399   $48,228,201 24
Oct 11, 2010 8 $562,740 -51% +38% 2,847 $198   $48,790,941 25
Oct 12, 2010 8 $308,487 -45% -36% 2,847 $108   $49,099,428 26
Oct 13, 2010 8 $275,755 -11% -33% 2,847 $97   $49,375,183 27
Oct 14, 2010 8 $308,842 +12% -32% 2,847 $108   $49,684,025 28
Oct 15, 2010 9 $857,947 +178% -36% 2,314 $371   $50,541,972 29
Oct 16, 2010 9 $1,201,281 +40% -34% 2,314 $519   $51,743,253 30
Oct 17, 2010 9 $574,228 -52% -50% 2,314 $248   $52,317,481 31
Oct 18, 2010 10 $169,341 -71% -70% 2,314 $73   $52,486,822 32
Oct 19, 2010 10 $185,364 +9% -40% 2,314 $80   $52,672,186 33
Oct 20, 2010 10 $170,202 -8% -38% 2,314 $74   $52,842,388 34
Oct 21, 2010 10 $192,854 +13% -38% 2,314 $83   $53,035,242 35
Oct 22, 2010 10 $566,660 +194% -34% 1,632 $347   $53,601,902 36
Oct 23, 2010 10 $791,567 +40% -34% 1,632 $485   $54,393,469 37
Oct 24, 2010 10 $390,679 -51% -32% 1,632 $239   $54,784,148 38
Oct 25, 2010 10 $107,543 -72% -36% 1,632 $66   $54,891,691 39
Oct 26, 2010 11 $113,986 +6% -39% 1,632 $70   $55,005,677 40
Oct 27, 2010 12 $105,552 -7% -38% 1,632 $65   $55,111,229 41
Oct 28, 2010 10 $121,828 +15% -37% 1,632 $75   $55,233,057 42
Oct 29, 2010 12 $380,352 +212% -33% 1,262 $301   $55,613,409 43
Oct 30, 2010 12 $466,302 +23% -41% 1,262 $369   $56,079,711 44
Oct 31, 2010 12 $220,594 -53% -44% 1,262 $175   $56,300,305 45
Nov 1, 2010 12 $124,687 -43% +16% 1,262 $99   $56,424,992 46
Nov 2, 2010 12 $127,145 +2% +12% 1,262 $101   $56,552,137 47
Nov 3, 2010 13 $92,708 -27% -12% 1,262 $73   $56,644,845 48
Nov 4, 2010 13 $103,766 +12% -15% 1,262 $82   $56,748,611 49
Nov 5, 2010 - $150,815 +45% -60% 468 $322   $56,899,426 50
Nov 6, 2010 - $230,726 +53% -51% 468 $493   $57,130,152 51
Nov 7, 2010 - $97,449 -58% -56% 468 $208   $57,227,601 52
Nov 8, 2010 - $23,377 -76% -81% 468 $50   $57,250,978 53
Nov 9, 2010 - $27,817 +19% -78% 468 $59   $57,278,795 54
Nov 10, 2010 - $35,284 +27% -62% 468 $75   $57,314,079 55
Nov 11, 2010 - $62,493 +77% -40% 468 $134   $57,376,572 56
Nov 12, 2010 - $55,080 -12% -63% 197 $280   $57,431,652 57
Nov 13, 2010 - $73,232 +33% -68% 197 $372   $57,504,884 58
Nov 14, 2010 - $34,521 -53% -65% 197 $175   $57,539,405 59
Nov 19, 2010 - $19,793   -64% 105 $189   $57,601,521 64
Nov 20, 2010 - $29,796 +51% -59% 105 $284   $57,631,317 65
Nov 21, 2010 - $15,313 -49% -56% 105 $146   $57,646,630 66
Nov 24, 2010 - $33,178     251 $132   $57,694,962 69
Nov 25, 2010 - $24,833 -25%   251 $99   $57,719,795 70
Nov 26, 2010 - $71,888 +189% +263% 251 $286   $57,791,683 71
Nov 27, 2010 - $83,539 +16% +180% 251 $333   $57,875,222 72
Nov 28, 2010 - $45,564 -45% +198% 251 $182   $57,920,786 73
Dec 3, 2010 - $45,248   -37% 229 $198   $58,035,120 78
Dec 4, 2010 - $59,661 +32% -29% 229 $261   $58,094,781 79
Dec 5, 2010 - $33,564 -44% -26% 229 $147   $58,128,345 80
Dec 10, 2010 - $31,182   -31% 203 $154   $58,203,871 85
Dec 11, 2010 - $43,864 +41% -26% 203 $216   $58,247,735 86
Dec 12, 2010 - $25,002 -43% -26% 203 $123   $58,272,737 87
Dec 17, 2010 - $21,102   -32% 161 $131   $58,349,098 92
Dec 18, 2010 - $28,604 +36% -35% 161 $178   $58,377,702 93
Dec 19, 2010 - $23,762 -17% -5% 161 $148   $58,401,464 94

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Sep 17, 2010 2 $22,113,718   2,856 $7,743   $22,113,718 1
Sep 24, 2010 4 $13,314,472 -40% 2,856 $4,662   $35,428,190 2
Oct 1, 2010 5 $8,510,593 -36% 2,974 $2,862   $43,938,783 3
Oct 8, 2010 8 $5,745,242 -32% 2,847 $2,018   $49,684,025 4
Oct 15, 2010 9 $3,351,217 -42% 2,314 $1,448   $53,035,242 5
Oct 22, 2010 10 $2,197,815 -34% 1,632 $1,347   $55,233,057 6
Oct 29, 2010 12 $1,515,554 -31% 1,262 $1,201   $56,748,611 7
Nov 5, 2010 20 $627,961 -59% 468 $1,342   $57,376,572 8
Nov 12, 2010 28 $205,156 -67% 197 $1,041   $57,581,728 9
Nov 19, 2010 35 $138,067 -33% 105 $1,315   $57,719,795 10
Nov 26, 2010 25 $270,077 +96% 251 $1,076   $57,989,872 11
Dec 3, 2010 27 $182,817 -32% 229 $798   $58,172,689 12
Dec 10, 2010 33 $155,307 -15% 203 $765   $58,327,996 13
Dec 17, 2010 43 $73,468 -53% 161 $456   $58,401,464 14

Box Office Summary Per Territory

Territory Release
Date		 Opening
Weekend		 Opening
Weekend
Screens		 Maximum
Screens		 Theatrical
Engagements		 Total
Box Office		 Report
Date
Australia 12/3/2020 $112 1 2 3 $3,931,508 3/6/2023
 
Rest of World $13,867,749
 
International Total$17,799,257 3/6/2023

International Cumulative Box Office Records

RecordRankRevenue
All Time International Box Office (Rank 3,701-3,800) 3,707 $17,799,257
All Time International Non-Sequel Box Office (Rank 3,001-3,100) 3,039 $17,799,257
Top 2010 Movies at the International Box Office (Rank 101-200) 130 $17,799,257
All Time International Box Office for Based on Fiction Book/Short Story Movies (Rank 601-700) 666 $17,799,257
All Time International Box Office for Live Action Movies (Rank 3,001-3,100) 3,050 $17,799,257
All Time International Box Office for Contemporary Fiction Movies (Rank 1,701-1,800) 1,790 $17,799,257
All Time International Box Office for Comedy Movies (Rank 501-600) 546 $17,799,257
All Time International Box Office for PG-13 Movies (Rank 1,101-1,200) 1,105 $17,799,257
All Time International Box Office for Sony Pictures Movies (Rank 301-400) 342 $17,799,257

Worldwide Cumulative Box Office Records

RecordRankRevenue
All Time Worldwide Box Office (Rank 2,201-2,300) 2,280 $76,200,721
All Time Worldwide Non-Sequel Box Office (Rank 1,701-1,800) 1,756 $76,200,721
Top 2010 Movies at the Worldwide Box Office 78 $76,200,721
All Time Worldwide Box Office for Based on Fiction Book/Short Story Movies (Rank 401-500) 468 $76,200,721
All Time Worldwide Box Office for Live Action Movies (Rank 1,801-1,900) 1,863 $76,200,721
All Time Worldwide Box Office for Contemporary Fiction Movies (Rank 1,001-1,100) 1,054 $76,200,721
All Time Worldwide Box Office for Comedy Movies (Rank 301-400) 365 $76,200,721
All Time Worldwide Box Office for PG-13 Movies (Rank 801-900) 860 $76,200,721
All Time Worldwide Box Office for Sony Pictures Movies (Rank 201-300) 280 $76,200,721

Weekly US DVD Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 26, 201011320,611 320,611$5,447,181$5,447,1811
Jan 2, 201112208,119-35% 528,730$3,535,942$8,983,1232
Jan 9, 201112109,350-47% 638,080$1,935,495$10,918,6183
Jan 16, 20111757,105-48% 695,185$1,027,319$11,945,9374
Jan 23, 20111074,883+31% 770,068$1,025,897$12,971,8345
Jan 30, 20111468,716-8% 838,784$1,069,221$14,041,0556
Feb 6, 20111657,826-16% 896,610$776,025$14,817,0807
Feb 13, 20112356,012-3% 952,622$623,414$15,440,4948
Feb 20, 20112757,915+3% 1,010,537$520,656$15,961,1509
Feb 27, 20111569,918+21% 1,080,455$628,563$16,589,71310
Mar 6, 20112245,446-35% 1,125,901$587,162$17,176,87511
May 22, 20112040,906 1,229,023$414,378$18,575,89422

Weekly US Blu-ray Sales

DateRankUnits
this
Week		% ChangeTotal
Units		Spending
this
Week		Total
Spending		Weeks
in
Release
Dec 26, 20101879,490 79,490$1,589,009$1,589,0091
Jan 23, 20111915,552 140,828$267,488$2,792,0765
Feb 20, 20111917,450 168,317$244,123$3,176,6429

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Netflix Daily Charts

DateRankDays In
Top 10		Vierwership
Score
Nov 5, 202051 6
Nov 6, 202072 10
Nov 7, 202083 13
Nov 8, 202094 15
Nov 9, 202085 18
Nov 10, 202086 21

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.