Easy Virtue (2009)
| Theatrical Performance | ||
| Domestic Box Office | $2,656,784 | Details |
| International Box Office | $17,880,957 | |
| Worldwide Box Office | $20,537,741 | |
| Further financial details... | ||
Synopsis
The twenties have roared…the thirties have yet to swing. John Whittaker, a young Englishman, falls madly in love with Larita, a sexy and glamorous American woman, and they marry impetuously. However when the couple returns to the family home, his mother Mrs. Whittaker has an instant allergic reaction to her new daughter-in-law. Larita tries her best to fit in but fails to tiptoe through the minefield laid by her mother-in-law. Larita quickly realizes Mrs. Whittaker’s game and sees that she must fight back if she’s not going to lose John. A battle of wits ensues and sparks soon fly. Mrs. Whittaker manipulates every situation to undermine her, while Larita remains frustratingly calm and engineers sassy counter attacks. Before long, Mrs. Whittaker’s manipulation starts to work on John and Larita feels their love is in danger of slipping away. In a grand finale, where the secrets from Larita’s past are revealed, she finally makes a break for freedom from the suffocating house…
Metrics
| Opening Weekend: | $110,443 (4.2% of total gross) |
| Legs: | 6.19 (domestic box office/biggest weekend) |
| Domestic Share: | 12.9% (domestic box office/worldwide) |
| Production Budget: | $14,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 10 opening theaters/255 max. theaters, 3.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $4,236,686 |
Movie Details
| Domestic Releases: | May 22nd, 2009 (Limited) by Sony Pictures Classics |
| Video Release: | September 15th, 2009 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sexual content, brief partial nudity, and smoking throughout. |
| Running Time: | 96 minutes |
| Plot point: | Romance |
| Source: | Based on Play |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | Ealing Studios, Endgame Entertainment, Odyssey Entertainment, BBC Films, Fragile Films, Joe Abrams Productions, Prescience |
| Production Countries: | United Kingdom |
| Languages: | English, French |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 22, 2009 | 35 | $110,443 | 10 | $11,044 | $110,443 | 1 | |
| May 29, 2009 | 23 | $165,964 | +50% | 26 | $6,383 | $339,881 | 2 |
| Jun 5, 2009 | 22 | $202,920 | +22% | 46 | $4,411 | $611,346 | 3 |
| Jun 12, 2009 | 17 | $299,716 | +48% | 90 | $3,330 | $1,004,798 | 4 |
| Jun 19, 2009 | 16 | $429,101 | +43% | 255 | $1,683 | $1,575,197 | 5 |
| Jun 26, 2009 | 24 | $245,423 | -43% | 200 | $1,227 | $2,024,412 | 6 |
| Jul 3, 2009 | 31 | $105,949 | -57% | 95 | $1,115 | $2,272,691 | 7 |
| Jul 10, 2009 | 39 | $58,630 | -45% | 48 | $1,221 | $2,393,438 | 8 |
| Jul 17, 2009 | 39 | $47,656 | -19% | 48 | $993 | $2,473,685 | 9 |
| Jul 24, 2009 | 49 | $29,387 | -38% | 34 | $864 | $2,537,150 | 10 |
| Jul 31, 2009 | 64 | $15,891 | -46% | 23 | $691 | $2,581,601 | 11 |
| Aug 7, 2009 | 70 | $9,179 | -42% | 21 | $437 | $2,598,599 | 12 |
| Aug 14, 2009 | 84 | $3,590 | -61% | 12 | $299 | $2,608,744 | 13 |
| Aug 21, 2009 | 75 | $8,086 | +125% | 27 | $299 | $2,620,084 | 14 |
| Aug 28, 2009 | 87 | $5,099 | -37% | 10 | $510 | $2,631,543 | 15 |
| Sep 4, 2009 | 102 | $1,417 | -72% | 3 | $472 | $2,638,139 | 16 |
| Sep 11, 2009 | 83 | $6,755 | +377% | 13 | $520 | $2,647,752 | 17 |
| Sep 18, 2009 | 106 | $2,090 | -69% | 6 | $348 | $2,652,508 | 18 |
| Sep 25, 2009 | 116 | $1,120 | -46% | 5 | $224 | $2,654,741 | 19 |
| Oct 2, 2009 | 113 | $1,296 | +16% | 5 | $259 | $2,656,324 | 20 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 25, 2009 | 31 | $32,595 | 10 | $3,260 | $143,038 | 4 | ||
| Sep 7, 2009 | 81 | $620 | 3 | $207 | $2,638,759 | 109 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 22, 2009 | 33 | $173,917 | 10 | $17,392 | $173,917 | 1 | |
| May 29, 2009 | 23 | $234,509 | +35% | 26 | $9,020 | $408,426 | 2 |
| Jun 5, 2009 | 22 | $296,656 | +27% | 46 | $6,449 | $705,082 | 3 |
| Jun 12, 2009 | 19 | $441,014 | +49% | 90 | $4,900 | $1,146,096 | 4 |
| Jun 19, 2009 | 17 | $632,893 | +44% | 255 | $2,482 | $1,778,989 | 5 |
| Jun 26, 2009 | 25 | $387,753 | -39% | 200 | $1,939 | $2,166,742 | 6 |
| Jul 3, 2009 | 31 | $168,066 | -57% | 95 | $1,769 | $2,334,808 | 7 |
| Jul 10, 2009 | 40 | $91,221 | -46% | 48 | $1,900 | $2,426,029 | 8 |
| Jul 17, 2009 | 39 | $81,734 | -10% | 48 | $1,703 | $2,507,763 | 9 |
| Jul 24, 2009 | 48 | $57,947 | -29% | 34 | $1,704 | $2,565,710 | 10 |
| Jul 31, 2009 | 65 | $23,710 | -59% | 23 | $1,031 | $2,589,420 | 11 |
| Aug 7, 2009 | 68 | $15,734 | -34% | 21 | $749 | $2,605,154 | 12 |
| Aug 14, 2009 | 83 | $6,844 | -57% | 12 | $570 | $2,611,998 | 13 |
| Aug 21, 2009 | 72 | $14,446 | +111% | 27 | $535 | $2,626,444 | 14 |
| Aug 28, 2009 | 82 | $10,278 | -29% | 10 | $1,028 | $2,636,722 | 15 |
| Sep 4, 2009 | 92 | $4,275 | -58% | 3 | $1,425 | $2,640,997 | 16 |
| Sep 11, 2009 | 85 | $9,421 | +120% | 13 | $725 | $2,650,418 | 17 |
| Sep 18, 2009 | 110 | $3,203 | -66% | 6 | $534 | $2,653,621 | 18 |
| Sep 25, 2009 | 121 | $1,407 | -56% | 5 | $281 | $2,655,028 | 19 |
| Oct 2, 2009 | 113 | $1,756 | +25% | 5 | $351 | $2,656,784 | 20 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
The twenties have roared…the thirties have yet to swing. John Whittaker, a young Englishman, falls madly in love with Larita, a sexy and glamorous American woman, and they marry impetuously. However when the couple returns to the family home, his mother Mrs. Whittaker has an instant allergic reaction to her new daughter-in-law. Larita tries her best to fit in but fails to tiptoe through the minefield laid by her mother-in-law. Larita quickly realizes Mrs. Whittaker’s game and sees that she must fight back if she’s not going to lose John. A battle of wits ensues and sparks soon fly. Mrs. Whittaker manipulates every situation to undermine her, while Larita remains frustratingly calm and engineers sassy counter attacks. Before long, Mrs. Whittaker’s manipulation starts to work on John and Larita feels their love is in danger of slipping away. In a grand finale, where the secrets from Larita’s past are revealed, she finally makes a break for freedom from the suffocating house…
Metrics
| Opening Weekend: | $110,443 (4.2% of total gross) |
| Legs: | 6.19 (domestic box office/biggest weekend) |
| Domestic Share: | 12.9% (domestic box office/worldwide) |
| Production Budget: | $14,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 10 opening theaters/255 max. theaters, 3.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $4,236,686 |
Movie Details
| Domestic Releases: | May 22nd, 2009 (Limited) by Sony Pictures Classics |
| Video Release: | September 15th, 2009 by Sony Pictures Home Entertainment |
| MPA Rating: | PG-13 for sexual content, brief partial nudity, and smoking throughout. |
| Running Time: | 96 minutes |
| Plot point: | Romance |
| Source: | Based on Play |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | Ealing Studios, Endgame Entertainment, Odyssey Entertainment, BBC Films, Fragile Films, Joe Abrams Productions, Prescience |
| Production Countries: | United Kingdom |
| Languages: | English, French |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 22, 2009 | 35 | $110,443 | 10 | $11,044 | $110,443 | 1 | |
| May 29, 2009 | 23 | $165,964 | +50% | 26 | $6,383 | $339,881 | 2 |
| Jun 5, 2009 | 22 | $202,920 | +22% | 46 | $4,411 | $611,346 | 3 |
| Jun 12, 2009 | 17 | $299,716 | +48% | 90 | $3,330 | $1,004,798 | 4 |
| Jun 19, 2009 | 16 | $429,101 | +43% | 255 | $1,683 | $1,575,197 | 5 |
| Jun 26, 2009 | 24 | $245,423 | -43% | 200 | $1,227 | $2,024,412 | 6 |
| Jul 3, 2009 | 31 | $105,949 | -57% | 95 | $1,115 | $2,272,691 | 7 |
| Jul 10, 2009 | 39 | $58,630 | -45% | 48 | $1,221 | $2,393,438 | 8 |
| Jul 17, 2009 | 39 | $47,656 | -19% | 48 | $993 | $2,473,685 | 9 |
| Jul 24, 2009 | 49 | $29,387 | -38% | 34 | $864 | $2,537,150 | 10 |
| Jul 31, 2009 | 64 | $15,891 | -46% | 23 | $691 | $2,581,601 | 11 |
| Aug 7, 2009 | 70 | $9,179 | -42% | 21 | $437 | $2,598,599 | 12 |
| Aug 14, 2009 | 84 | $3,590 | -61% | 12 | $299 | $2,608,744 | 13 |
| Aug 21, 2009 | 75 | $8,086 | +125% | 27 | $299 | $2,620,084 | 14 |
| Aug 28, 2009 | 87 | $5,099 | -37% | 10 | $510 | $2,631,543 | 15 |
| Sep 4, 2009 | 102 | $1,417 | -72% | 3 | $472 | $2,638,139 | 16 |
| Sep 11, 2009 | 83 | $6,755 | +377% | 13 | $520 | $2,647,752 | 17 |
| Sep 18, 2009 | 106 | $2,090 | -69% | 6 | $348 | $2,652,508 | 18 |
| Sep 25, 2009 | 116 | $1,120 | -46% | 5 | $224 | $2,654,741 | 19 |
| Oct 2, 2009 | 113 | $1,296 | +16% | 5 | $259 | $2,656,324 | 20 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 25, 2009 | 31 | $32,595 | 10 | $3,260 | $143,038 | 4 | ||
| Sep 7, 2009 | 81 | $620 | 3 | $207 | $2,638,759 | 109 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 22, 2009 | 33 | $173,917 | 10 | $17,392 | $173,917 | 1 | |
| May 29, 2009 | 23 | $234,509 | +35% | 26 | $9,020 | $408,426 | 2 |
| Jun 5, 2009 | 22 | $296,656 | +27% | 46 | $6,449 | $705,082 | 3 |
| Jun 12, 2009 | 19 | $441,014 | +49% | 90 | $4,900 | $1,146,096 | 4 |
| Jun 19, 2009 | 17 | $632,893 | +44% | 255 | $2,482 | $1,778,989 | 5 |
| Jun 26, 2009 | 25 | $387,753 | -39% | 200 | $1,939 | $2,166,742 | 6 |
| Jul 3, 2009 | 31 | $168,066 | -57% | 95 | $1,769 | $2,334,808 | 7 |
| Jul 10, 2009 | 40 | $91,221 | -46% | 48 | $1,900 | $2,426,029 | 8 |
| Jul 17, 2009 | 39 | $81,734 | -10% | 48 | $1,703 | $2,507,763 | 9 |
| Jul 24, 2009 | 48 | $57,947 | -29% | 34 | $1,704 | $2,565,710 | 10 |
| Jul 31, 2009 | 65 | $23,710 | -59% | 23 | $1,031 | $2,589,420 | 11 |
| Aug 7, 2009 | 68 | $15,734 | -34% | 21 | $749 | $2,605,154 | 12 |
| Aug 14, 2009 | 83 | $6,844 | -57% | 12 | $570 | $2,611,998 | 13 |
| Aug 21, 2009 | 72 | $14,446 | +111% | 27 | $535 | $2,626,444 | 14 |
| Aug 28, 2009 | 82 | $10,278 | -29% | 10 | $1,028 | $2,636,722 | 15 |
| Sep 4, 2009 | 92 | $4,275 | -58% | 3 | $1,425 | $2,640,997 | 16 |
| Sep 11, 2009 | 85 | $9,421 | +120% | 13 | $725 | $2,650,418 | 17 |
| Sep 18, 2009 | 110 | $3,203 | -66% | 6 | $534 | $2,653,621 | 18 |
| Sep 25, 2009 | 121 | $1,407 | -56% | 5 | $281 | $2,655,028 | 19 |
| Oct 2, 2009 | 113 | $1,756 | +25% | 5 | $351 | $2,656,784 | 20 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.