Fifty Shades of Black (2016)

Fifty Shades of Black poster
Theatrical Performance
Domestic Box Office $11,686,940Details
International Box Office $10,426,135Details
Worldwide Box Office $22,113,075
Home Market Performance
Est. Domestic DVD Sales $1,385,842 Details
Est. Domestic Blu-ray Sales $721,480 Details
Total Est. Domestic Video Sales $2,107,322
Further financial details...

Synopsis

A parody of the popular film/novel 50 Shades of Gray.

Metrics

Opening Weekend:$5,900,528 (50.5% of total gross)
Legs:1.98 (domestic box office/biggest weekend)
Domestic Share:52.9% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 4.4 times production budget)
Theater counts:2,075 opening theaters/2,075 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $14,564,761

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: January 29th, 2016 (Wide) by Open Road
International Releases: January 28th, 2016 (Wide) (Argentina)
January 28th, 2016 (Wide) (Czech Republic)
January 29th, 2016 (Wide) (Romania)
February 4th, 2016 (Wide) (Colombia)
February 4th, 2016 (Wide) (Croatia)
... Show all releases
Video Release: April 19th, 2016 by Universal Home Entertainment
MPAA Rating: R for strong crude sexual content including some graphic nudity, and for language throughout.
(Rating bulletin 2403 (Cert #50167), 12/9/2015)
Running Time: 93 minutes
Comparisons: vs. Date Movie
Create your own comparison chart…
Keywords: Spoof, African Americans, Screenplay Written By the Star, Farcical / Slapstick Comedy, Romance, Relationships Gone Wrong, Sexual Fetishism, Bigotry, Dysfunctional Family
Source:Based on Movie
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: IM Global, Open Road Films, Baby Way
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2016 10 $5,900,528   2,075 $2,844   $5,900,528 1
Feb 5, 2016 13 $2,080,924 -65% 2,075 $1,003   $9,371,544 2
Feb 12, 2016 21 $673,443 -68% 485 $1,389   $10,777,499 3
Feb 19, 2016 33 $204,841 -70% 237 $864   $11,204,865 4
Feb 26, 2016 36 $132,964 -35% 155 $858   $11,410,973 5
Mar 4, 2016 45 $52,780 -60% 75 $704   $11,519,126 6
Mar 11, 2016 48 $65,449 +24% 57 $1,148   $11,612,625 7
Mar 18, 2016 53 $38,416 -41% 40 $960   $11,675,178 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2016 P $275,000     0     $275,000  
Jan 29, 2016 7 $2,250,509     2,075 $1,085   $2,250,509 1
Jan 30, 2016 10 $2,389,539 +6%   2,075 $1,152   $4,640,048 2
Jan 31, 2016 10 $1,260,480 -47%   2,075 $607   $5,900,528 3
Feb 1, 2016 10 $367,539 -71%   2,075 $177   $6,268,067 4
Feb 2, 2016 10 $426,345 +16%   2,075 $205   $6,694,412 5
Feb 3, 2016 10 $300,105 -30%   2,075 $145   $6,994,517 6
Feb 4, 2016 10 $296,103 -1%   2,075 $143   $7,290,620 7
Feb 5, 2016 13 $698,563 +136% -69% 2,075 $337   $7,989,183 8
Feb 6, 2016 13 $1,061,816 +52% -56% 2,075 $512   $9,050,999 9
Feb 7, 2016 13 $320,545 -70% -75% 2,075 $154   $9,371,544 10
Feb 8, 2016 13 $195,532 -39% -47% 2,075 $94   $9,567,076 11
Feb 9, 2016 13 $226,817 +16% -47% 2,075 $109   $9,793,893 12
Feb 10, 2016 13 $175,381 -23% -42% 2,075 $85   $9,969,274 13
Feb 11, 2016 15 $134,782 -23% -54% 2,075 $65   $10,104,056 14
Feb 12, 2016 - $113,975 -15% -84% 485 $235   $10,218,031 15
Feb 13, 2016 - $217,692 +91% -79% 485 $449   $10,435,723 16
Feb 14, 2016 - $341,776 +57% +7% 485 $705   $10,777,499 17
Feb 15, 2016 - $78,191 -77% -60% 485 $161   $10,855,690 18
Feb 16, 2016 - $54,606 -30% -76% 485 $113   $10,910,296 19
Feb 17, 2016 - $46,231 -15% -74% 485 $95   $10,956,527 20
Feb 18, 2016 - $43,497 -6% -68% 485 $90   $11,000,024 21
Feb 19, 2016 - $55,380 +27% -51% 237 $234   $11,055,404 22
Feb 20, 2016 - $95,808 +73% -56% 237 $404   $11,151,212 23
Feb 21, 2016 - $53,653 -44% -84% 237 $226   $11,204,865 24
Feb 22, 2016 - $20,242 -62% -74% 237 $85   $11,225,107 25
Feb 23, 2016 - $18,420 -9% -66% 237 $78   $11,243,527 26
Feb 24, 2016 - $17,683 -4% -62% 237 $75   $11,261,210 27
Feb 25, 2016 - $16,799 -5% -61% 237 $71   $11,278,009 28
Feb 26, 2016 - $35,168 +109% -36% 155 $227   $11,313,177 29
Feb 27, 2016 - $61,895 +76% -35% 155 $399   $11,375,072 30
Feb 28, 2016 - $35,901 -42% -33% 155 $232   $11,410,973 31
Feb 29, 2016 - $14,129 -61% -30% 155 $91   $11,425,102 32
Mar 1, 2016 - $14,412 +2% -22% 155 $93   $11,439,514 33
Mar 2, 2016 - $14,426 n/c -18% 155 $93   $11,453,940 34
Mar 3, 2016 - $12,406 -14% -26% 155 $80   $11,466,346 35
Mar 4, 2016 - $14,700 +18% -58% 75 $196   $11,481,046 36
Mar 5, 2016 - $24,255 +65% -61% 75 $323   $11,505,301 37
Mar 6, 2016 - $13,825 -43% -61% 75 $184   $11,519,126 38
Mar 7, 2016 - $7,115 -49% -50% 75 $95   $11,526,241 39
Mar 8, 2016 - $6,688 -6% -54% 75 $89   $11,532,929 40
Mar 9, 2016 - $7,959 +19% -45% 75 $106   $11,540,888 41
Mar 10, 2016 - $6,288 -21% -49% 75 $84   $11,547,176 42
Mar 11, 2016 - $24,111 +283% +64% 57 $423   $11,571,287 43
Mar 12, 2016 - $30,621 +27% +26% 57 $537   $11,601,908 44
Mar 13, 2016 - $10,717 -65% -22% 57 $188   $11,612,625 45
Mar 14, 2016 - $7,037 -34% -1% 57 $123   $11,619,662 46
Mar 15, 2016 - $5,207 -26% -22% 57 $91   $11,624,869 47
Mar 16, 2016 - $4,738 -9% -40% 57 $83   $11,629,607 48
Mar 17, 2016 - $7,155 +51% +14% 57 $126   $11,636,762 49
Mar 18, 2016 - $11,960 +67% -50% 40 $299   $11,648,722 50
Mar 19, 2016 - $18,897 +58% -38% 40 $472   $11,667,619 51
Mar 20, 2016 - $7,559 -60% -29% 40 $189   $11,675,178 52
Mar 21, 2016 - $4,157 -45% -41% 40 $104   $11,679,335 53
Mar 22, 2016 - $2,494 -40% -52% 40 $62   $11,681,829 54
Mar 23, 2016 - $2,020 -19% -57% 40 $51   $11,683,849 55
Mar 24, 2016 - $3,091 +53% -57% 40 $77   $11,686,940 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2016 10 $7,290,620   2,075 $3,514   $7,290,620 1
Feb 5, 2016 13 $2,813,436 -61% 2,075 $1,356   $10,104,056 2
Feb 12, 2016 21 $895,968 -68% 485 $1,847   $11,000,024 3
Feb 19, 2016 33 $277,985 -69% 237 $1,173   $11,278,009 4
Feb 26, 2016 38 $188,337 -32% 155 $1,215   $11,466,346 5
Mar 4, 2016 44 $80,830 -57% 75 $1,078   $11,547,176 6
Mar 11, 2016 50 $89,586 +11% 57 $1,572   $11,636,762 7
Mar 18, 2016 55 $50,178 -44% 40 $1,254   $11,686,940 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 1/28/2016 $250,518 48 48 93 $624,758 12/31/2018
Belgium 3/16/2016 $25,793 10 10 23 $60,714 6/9/2016
Brazil 3/3/2016 $858,797 252 263 839 $2,950,153 6/9/2016
Colombia 2/4/2016 $55,511 92 92 92 $55,511 12/31/2018
Croatia 2/4/2016 $6,594 11 13 43 $27,188 12/31/2018
Czech Republic 1/28/2016 $104,530 65 65 186 $321,761 12/31/2018
Denmark 2/4/2016 $100,072 41 43 84 $184,937 6/9/2016
Greece 2/4/2016 $67,913 24 24 48 $165,972 6/9/2016
Hungary 2/4/2016 $107,521 55 55 110 $187,682 12/31/2018
Iceland 3/18/2016 $2,933 3 3 3 $2,933 12/31/2018
Italy 2/18/2016 $673,729 176 176 429 $1,665,154 6/9/2016
Lithuania 2/5/2016 $20,540 71 87 158 $56,945 6/9/2016
Mexico 2/5/2016 $301,523 0 322 322 $531,318 6/9/2016
Netherlands 2/11/2016 $49,509 50 50 50 $49,509 6/9/2016
Peru 2/11/2016 $128,212 69 69 89 $210,154 12/31/2018
Poland 4/8/2016 $0 0 0 0 $386,970 12/31/2018
Portugal 2/11/2016 $114,580 34 34 119 $364,005 3/2/2017
Romania 1/29/2016 $0 0 3 3 $316,186 12/31/2018
Russia (CIS) 2/4/2016 $364,776 632 632 632 $610,293 12/31/2018
Serbia and Montenegro 2/4/2016 $21,958 20 20 44 $92,415 12/31/2018
Slovakia 2/4/2016 $105,813 63 63 127 $224,904 6/9/2016
Slovenia 2/4/2016 $20,873 10 13 73 $74,117 6/9/2016
South Africa 2/19/2016 $0 0 21 21 $126,604 6/9/2016
South Korea 10/5/2016 $0 0 0 0 $266 10/12/2016
Turkey 6/17/2016 $18,551 103 103 129 $39,120 2/26/2019
Ukraine 2/4/2016 $80,093 106 106 225 $135,766 12/31/2018
United Kingdom 3/11/2016 $119,178 117 117 209 $258,291 6/9/2016
 
Rest of World $702,509
 
International Total$10,426,135 2/26/2019

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 24, 20161517,476 17,476$313,869$313,8691
May 1, 20162013,371-23% 30,847$241,213$555,0822

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 24, 2016158,816 8,816$175,969$175,9691

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Lead Ensemble Members

Marlon Wayans    Mr. Black
Kali Hawk    Hannah
Affion Crockett    Eli
Mike Epps    Ron
Jane Seymour    Claire
Andrew Bachelor    Jesse
Jenny Zigrino    Kateesha

Supporting Cast

Fred Willard    Gary
Florence Henderson    Mrs. Robinson
Kate Miner    Ashley
Katelyn Causey    Black's Assistant
Karli Karissa    Elevator Business Woman
Alice Rietveld    Bride to Be
Tina Grimm    Miss White
Elizabeth Ho    Yuki
Sydney Castillo    Sydney
Irene Choi    Mai
Russell Peters    Dean Jordan
D C Ervin    D.C.
Chaunte Wayans    Charlese
Vincent Oshana    Dan Sullivan
Howard Alonzo    Officer James Cooper
Brad Schmidt    Joe Mills
Dave Sheridan    The Great Mysterio
Mircea Monroe    Becky
Angel Laketa Moore    Carla

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Tiddes*    Director
Marlon Wayans    Screenwriter
Rich Alvarez    Screenwriter
Marlon Wayans    Producer
Rich Alvarez    Producer
Stuart Ford    Executive Producer
Matt Jackson    Executive Producer
Glendon Palmer    Executive Producer
Paddy Cullen    Executive Producer
Steve Squillante    Executive Producer
Michael Tiddes*    Co-Executive Producer
David Ortkiese    Director of Photography
Ermanno Di Febo-Orsini    Production Designer
Lawrence Jordan    Editor
Ariyela Wald-Cohain    Costume Designer
Jim Dooley    Composer
Lisa Beach    Casting Director
Sarah Katzman    Casting Director
Paddy Cullen    Unit Production Manager
Andrew Ward    Assistant Director
Christopher T. Sadler    Assistant Director
Chang Tseng    Production Supervisor
Elena Rogovsky    Script Supervisor
David Schulhof    Music Supervisor
Trygge Toven    Music Supervisor
Cynthia Hill    Art Director
Christy Gray    Art Director
Nick Ralbovsky    Art Director
Gigi Barbes    Set Decorator
Linda Spheeris    Set Decorator
Beth Lipari    Casting Director
Tracie Leaphart    Costume Supervisor
Linda Villalobos    Hairstylist
Danielle Noe    Make up
Tony Gardner    Make up
Alison Faulk    Choreography
Teresa Espinosa    Choreography
Mikal Kartvedt    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for April 19th, 2016

April 19th, 2016

Drunk Stoned Brilliant Dead

The biggest release on this week's list is The Revenant. There are no other releases that come close to that film's box office run and / or Awards Season run. However, personally I think it is well overrated and would be considered a merely good film if it weren't for its reputation for being a difficult shoot. As for the Pick of the Week, there were only a couple of contenders. In the end, Drunk Stoned Brilliant Dead on Blu-ray was the clear choice. More...

Thursday Night Previews: New Releases Start in the Black

April 1st, 2016

Meet the Blacks

God's Not Dead 2 started its box office run with $400,000 during its Thursday previews. This is a little lower than Risen ($425,000) and The Young Messiah ($475,000), but faith-based films are unpredictable enough that we can't use this result to make any clear predictions going forward. Perhaps predictions were a little generous and $11 million is more likely. We will know by this time tomorrow. More...

Thursday Night Previews: Cloverfield gets Lucky During Its Previews

March 11th, 2016

10 Cloverfield Lane

10 Cloverfield Lane had the best results during its Thursday previews with $1.8 million in 2,500 theaters. This is the same as Insidious: Chapter 3 managed last year during its previews. That film opened with $22.69 million over the full weekend, which is a good target for 10 Cloverfield Lane to aim for. With amazing reviews, $25 million is within reach. We will know more tomorrow when we get Friday's estimates. More...

Weekend Wrap-Up: Broncos Biggest Winners, but Pandas still earn $21.24 million

February 8th, 2016

Hail, Caesar!

Super Bowl weekend was not a good weekend at the box office. The competition usually takes its toll at the box office, but this year it was particularly bad. Kung Fu Panda 3 led the way with just $21.24 million, while Hail, Caesar! was the only other film to earn more than $10 million. In fact, the weekend was so bad that Star Wars: The Force Awakens remained in third place during its eighth weekend of release. The overall box office took a massive hit, down 31% to just $95 million. This was 37% lower than the same weekend last year, but miraculously, 2016 maintained its lead over 2015, by the tiniest of margins, $1.34 billion to $1.33 billion. With a difference of 0.5% or $6 million, the lead will likely disappear during the week, but 2016 should get it back when Deadpool debuts this Friday. More...

Weekend Wrap-Up: Kung Fu Wins with $41.28 million lifting Box Office Along the Way

February 2nd, 2016

Kung Fu Panda 3

Kung Fu Panda 3 led the way during the weekend with $41.28 million over the weekend. This was below admittedly optimistic predictions, but still great for this time of year. The rest of the new releases were not as strong and it is likely all three will lose money in the end. Fortunately, Kung Fu Panda 3 was strong enough to help the overall box office grow. The overall box office rose 22% to $139 million. More impressively, and more importantly, the box office was 38% higher than the same weekend last year. Year-to-date, 2016 has pulled in $1.01 billion, reaching the $1 billion mark faster than last year. It wasn't the fastest year to get there, as 2010 holds that record thanks to Avatar. 2016 has regained the lead over 2015 at 1.9% or $19 million. Obviously the usually caveats apply here: It is far too early and that lead is far too small to be of real significance. That said, it is always better to be ahead than to be behind, no matter how small that lead it. More...

Weekend estimates: Kung Fu Panda posts solid $41 million

January 31st, 2016

Kung Fu Panda 3

Kung Fu Panda 3 is making a solid start domestically this weekend with Fox projecting a $41 million debut. That’s the weakest start for any film in the franchise, behind the $47.7 million opening of Kung Fu Panda 2, and Kung Fu Panda’s $60.2 million back in 2008. The downward trend is in large part explained by the January release of the third movie, compared to June and May for the previous two. In fact, it still technically has a shot at having the best first weekend for a film in January, a record currently held by Ride Along with $41.5 million, although American Sniper really has bragging rights, with $89.3 million when it expanded wide last year. More importantly, Kung Fu Panda 3 opened with an estimated $57 million in China, a record for an animated film in the territory, and $75 million internationally. More...

Friday Estimates: Panda Tops Tepid Friday

January 30th, 2016

Kung Fu Panda 3

Kung Fu Panda 3 topped the chart on Friday with $10.5 million. There are not a lot of animated films that open this time of year, so it is hard to find a good comparison. If the film has the same internal multiplier as The LEGO Movie, then it will earn $42.4 million over the weekend, which would be a record opening for January. However, that movie was an original film, while this is the third film in its franchise. That will probably hurt it enough that $40 million is a more likely number. That's still a good opening, plus it is earning much more in China ($40.34 million after just two days of release) so there’s little reason to worry about its financial prospects.

More...

Thursday Night Previews: Hours is Merely Fine

January 29th, 2016

The Finest Hours

Kids movies rarely have "midnight" shows and that was the case with Kung Fu Panda 3. This left The Finest Hours with the perfect opportunity to grab some of the spotlight. It only managed $375,000 during its previews, which is $200,000 less than In the Heart of the Sea managed late last year. It is closer to the $400,000 Selma earned before its wide expansion. The two films do have similar release dates and are based on real life events, but an action film should do better than a drama when it comes to previews. Even if we are being generous, $12 million looks like the high end for the weekend and that's terrible compared to its $85 million production budget. Less then $10 million is just as likely and that could result in someone losing their job. More...

Weekend Predictions: Kung Fu vs. Sniper

January 28th, 2016

Kung Fu Panda 3

There are three, three and a half, wide releases coming out this week. (I've seen reports that Jane Got a Gun is opening in 600 to 1,200 theaters. Even the high end will likely keep it out of the top ten.) Of the three truly wide releases, only Kung Fu Panda 3 is expected to be a significant hit. In fact, it will likely earn more than the rest of the top five combined. On the other hand, The Finest Hours will likely bomb compared to its $85 million production budget, while Fifty Shades of Black will be a financial hit only because its production budget is very low. This means for Kung Fu Panda 3 the only real competition is from last year, when American Sniper earned $30.66 million. Kung Fu Panda 3 should top that by about $20 million. Additionally, no other film earned more than $10 million last year, while this year there could be five films in the top five reaching that mark. 2016 should bounce back in the year-over-year comparison after two soft weeks. More...

2016 Preview: January

January 1st, 2016

Kung Fu Panda 3

2016 will begin the same way 2015 ended, with Star Wars: The Force Awakens on top. In fact, three of the five films that have the best shot at box office success in January are The Force Awakens, The Hateful Eight, and The Revenant, all of which opened in December. There are two true January releases that could also do really well, for this time of year: Ride Along 2 and Kung Fu Panda 3. The rest of the releases are just hoping to become midlevel hits. Last January, American Sniper dominated earning more than $300 million. Its success could prevent 2016 from being ahead in the year-over-year comparison by the end of the month, but this year does have better depth. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

A parody of the popular film/novel 50 Shades of Gray.

Metrics

Opening Weekend:$5,900,528 (50.5% of total gross)
Legs:1.98 (domestic box office/biggest weekend)
Domestic Share:52.9% (domestic box office/worldwide)
Production Budget:$5,000,000 (worldwide box office is 4.4 times production budget)
Theater counts:2,075 opening theaters/2,075 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $14,564,761

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes
Google Play:Google Play
Vudu:Vudu
Netflix:Netflix

Movie Details

Domestic Releases: January 29th, 2016 (Wide) by Open Road
International Releases: January 28th, 2016 (Wide) (Argentina)
January 28th, 2016 (Wide) (Czech Republic)
January 29th, 2016 (Wide) (Romania)
February 4th, 2016 (Wide) (Colombia)
February 4th, 2016 (Wide) (Croatia)
... Show all releases
Video Release: April 19th, 2016 by Universal Home Entertainment
MPAA Rating: R for strong crude sexual content including some graphic nudity, and for language throughout.
(Rating bulletin 2403 (Cert #50167), 12/9/2015)
Running Time: 93 minutes
Comparisons: vs. Date Movie
Create your own comparison chart…
Keywords: Spoof, African Americans, Screenplay Written By the Star, Farcical / Slapstick Comedy, Romance, Relationships Gone Wrong, Sexual Fetishism, Bigotry, Dysfunctional Family
Source:Based on Movie
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: IM Global, Open Road Films, Baby Way
Production Countries: United States
Languages: English

Lead Ensemble Members

Marlon Wayans    Mr. Black
Kali Hawk    Hannah
Affion Crockett    Eli
Mike Epps    Ron
Jane Seymour    Claire
Andrew Bachelor    Jesse
Jenny Zigrino    Kateesha

Supporting Cast

Fred Willard    Gary
Florence Henderson    Mrs. Robinson
Kate Miner    Ashley
Katelyn Causey    Black's Assistant
Karli Karissa    Elevator Business Woman
Alice Rietveld    Bride to Be
Tina Grimm    Miss White
Elizabeth Ho    Yuki
Sydney Castillo    Sydney
Irene Choi    Mai
Russell Peters    Dean Jordan
D C Ervin    D.C.
Chaunte Wayans    Charlese
Vincent Oshana    Dan Sullivan
Howard Alonzo    Officer James Cooper
Brad Schmidt    Joe Mills
Dave Sheridan    The Great Mysterio
Mircea Monroe    Becky
Angel Laketa Moore    Carla

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Michael Tiddes*    Director
Marlon Wayans    Screenwriter
Rich Alvarez    Screenwriter
Marlon Wayans    Producer
Rich Alvarez    Producer
Stuart Ford    Executive Producer
Matt Jackson    Executive Producer
Glendon Palmer    Executive Producer
Paddy Cullen    Executive Producer
Steve Squillante    Executive Producer
Michael Tiddes*    Co-Executive Producer
David Ortkiese    Director of Photography
Ermanno Di Febo-Orsini    Production Designer
Lawrence Jordan    Editor
Ariyela Wald-Cohain    Costume Designer
Jim Dooley    Composer
Lisa Beach    Casting Director
Sarah Katzman    Casting Director
Paddy Cullen    Unit Production Manager
Andrew Ward    Assistant Director
Christopher T. Sadler    Assistant Director
Chang Tseng    Production Supervisor
Elena Rogovsky    Script Supervisor
David Schulhof    Music Supervisor
Trygge Toven    Music Supervisor
Cynthia Hill    Art Director
Christy Gray    Art Director
Nick Ralbovsky    Art Director
Gigi Barbes    Set Decorator
Linda Spheeris    Set Decorator
Beth Lipari    Casting Director
Tracie Leaphart    Costume Supervisor
Linda Villalobos    Hairstylist
Danielle Noe    Make up
Tony Gardner    Make up
Alison Faulk    Choreography
Teresa Espinosa    Choreography
Mikal Kartvedt    Stunt Coordinator

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for April 19th, 2016

April 19th, 2016

Drunk Stoned Brilliant Dead

The biggest release on this week's list is The Revenant. There are no other releases that come close to that film's box office run and / or Awards Season run. However, personally I think it is well overrated and would be considered a merely good film if it weren't for its reputation for being a difficult shoot. As for the Pick of the Week, there were only a couple of contenders. In the end, Drunk Stoned Brilliant Dead on Blu-ray was the clear choice. More...

Thursday Night Previews: New Releases Start in the Black

April 1st, 2016

Meet the Blacks

God's Not Dead 2 started its box office run with $400,000 during its Thursday previews. This is a little lower than Risen ($425,000) and The Young Messiah ($475,000), but faith-based films are unpredictable enough that we can't use this result to make any clear predictions going forward. Perhaps predictions were a little generous and $11 million is more likely. We will know by this time tomorrow. More...

Thursday Night Previews: Cloverfield gets Lucky During Its Previews

March 11th, 2016

10 Cloverfield Lane

10 Cloverfield Lane had the best results during its Thursday previews with $1.8 million in 2,500 theaters. This is the same as Insidious: Chapter 3 managed last year during its previews. That film opened with $22.69 million over the full weekend, which is a good target for 10 Cloverfield Lane to aim for. With amazing reviews, $25 million is within reach. We will know more tomorrow when we get Friday's estimates. More...

Weekend Wrap-Up: Broncos Biggest Winners, but Pandas still earn $21.24 million

February 8th, 2016

Hail, Caesar!

Super Bowl weekend was not a good weekend at the box office. The competition usually takes its toll at the box office, but this year it was particularly bad. Kung Fu Panda 3 led the way with just $21.24 million, while Hail, Caesar! was the only other film to earn more than $10 million. In fact, the weekend was so bad that Star Wars: The Force Awakens remained in third place during its eighth weekend of release. The overall box office took a massive hit, down 31% to just $95 million. This was 37% lower than the same weekend last year, but miraculously, 2016 maintained its lead over 2015, by the tiniest of margins, $1.34 billion to $1.33 billion. With a difference of 0.5% or $6 million, the lead will likely disappear during the week, but 2016 should get it back when Deadpool debuts this Friday. More...

Weekend Wrap-Up: Kung Fu Wins with $41.28 million lifting Box Office Along the Way

February 2nd, 2016

Kung Fu Panda 3

Kung Fu Panda 3 led the way during the weekend with $41.28 million over the weekend. This was below admittedly optimistic predictions, but still great for this time of year. The rest of the new releases were not as strong and it is likely all three will lose money in the end. Fortunately, Kung Fu Panda 3 was strong enough to help the overall box office grow. The overall box office rose 22% to $139 million. More impressively, and more importantly, the box office was 38% higher than the same weekend last year. Year-to-date, 2016 has pulled in $1.01 billion, reaching the $1 billion mark faster than last year. It wasn't the fastest year to get there, as 2010 holds that record thanks to Avatar. 2016 has regained the lead over 2015 at 1.9% or $19 million. Obviously the usually caveats apply here: It is far too early and that lead is far too small to be of real significance. That said, it is always better to be ahead than to be behind, no matter how small that lead it. More...

Weekend estimates: Kung Fu Panda posts solid $41 million

January 31st, 2016

Kung Fu Panda 3

Kung Fu Panda 3 is making a solid start domestically this weekend with Fox projecting a $41 million debut. That’s the weakest start for any film in the franchise, behind the $47.7 million opening of Kung Fu Panda 2, and Kung Fu Panda’s $60.2 million back in 2008. The downward trend is in large part explained by the January release of the third movie, compared to June and May for the previous two. In fact, it still technically has a shot at having the best first weekend for a film in January, a record currently held by Ride Along with $41.5 million, although American Sniper really has bragging rights, with $89.3 million when it expanded wide last year. More importantly, Kung Fu Panda 3 opened with an estimated $57 million in China, a record for an animated film in the territory, and $75 million internationally. More...

Friday Estimates: Panda Tops Tepid Friday

January 30th, 2016

Kung Fu Panda 3

Kung Fu Panda 3 topped the chart on Friday with $10.5 million. There are not a lot of animated films that open this time of year, so it is hard to find a good comparison. If the film has the same internal multiplier as The LEGO Movie, then it will earn $42.4 million over the weekend, which would be a record opening for January. However, that movie was an original film, while this is the third film in its franchise. That will probably hurt it enough that $40 million is a more likely number. That's still a good opening, plus it is earning much more in China ($40.34 million after just two days of release) so there’s little reason to worry about its financial prospects.

More...

Thursday Night Previews: Hours is Merely Fine

January 29th, 2016

The Finest Hours

Kids movies rarely have "midnight" shows and that was the case with Kung Fu Panda 3. This left The Finest Hours with the perfect opportunity to grab some of the spotlight. It only managed $375,000 during its previews, which is $200,000 less than In the Heart of the Sea managed late last year. It is closer to the $400,000 Selma earned before its wide expansion. The two films do have similar release dates and are based on real life events, but an action film should do better than a drama when it comes to previews. Even if we are being generous, $12 million looks like the high end for the weekend and that's terrible compared to its $85 million production budget. Less then $10 million is just as likely and that could result in someone losing their job. More...

Weekend Predictions: Kung Fu vs. Sniper

January 28th, 2016

Kung Fu Panda 3

There are three, three and a half, wide releases coming out this week. (I've seen reports that Jane Got a Gun is opening in 600 to 1,200 theaters. Even the high end will likely keep it out of the top ten.) Of the three truly wide releases, only Kung Fu Panda 3 is expected to be a significant hit. In fact, it will likely earn more than the rest of the top five combined. On the other hand, The Finest Hours will likely bomb compared to its $85 million production budget, while Fifty Shades of Black will be a financial hit only because its production budget is very low. This means for Kung Fu Panda 3 the only real competition is from last year, when American Sniper earned $30.66 million. Kung Fu Panda 3 should top that by about $20 million. Additionally, no other film earned more than $10 million last year, while this year there could be five films in the top five reaching that mark. 2016 should bounce back in the year-over-year comparison after two soft weeks. More...

2016 Preview: January

January 1st, 2016

Kung Fu Panda 3

2016 will begin the same way 2015 ended, with Star Wars: The Force Awakens on top. In fact, three of the five films that have the best shot at box office success in January are The Force Awakens, The Hateful Eight, and The Revenant, all of which opened in December. There are two true January releases that could also do really well, for this time of year: Ride Along 2 and Kung Fu Panda 3. The rest of the releases are just hoping to become midlevel hits. Last January, American Sniper dominated earning more than $300 million. Its success could prevent 2016 from being ahead in the year-over-year comparison by the end of the month, but this year does have better depth. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2016 10 $5,900,528   2,075 $2,844   $5,900,528 1
Feb 5, 2016 13 $2,080,924 -65% 2,075 $1,003   $9,371,544 2
Feb 12, 2016 21 $673,443 -68% 485 $1,389   $10,777,499 3
Feb 19, 2016 33 $204,841 -70% 237 $864   $11,204,865 4
Feb 26, 2016 36 $132,964 -35% 155 $858   $11,410,973 5
Mar 4, 2016 45 $52,780 -60% 75 $704   $11,519,126 6
Mar 11, 2016 48 $65,449 +24% 57 $1,148   $11,612,625 7
Mar 18, 2016 53 $38,416 -41% 40 $960   $11,675,178 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2016 P $275,000     0     $275,000  
Jan 29, 2016 7 $2,250,509     2,075 $1,085   $2,250,509 1
Jan 30, 2016 10 $2,389,539 +6%   2,075 $1,152   $4,640,048 2
Jan 31, 2016 10 $1,260,480 -47%   2,075 $607   $5,900,528 3
Feb 1, 2016 10 $367,539 -71%   2,075 $177   $6,268,067 4
Feb 2, 2016 10 $426,345 +16%   2,075 $205   $6,694,412 5
Feb 3, 2016 10 $300,105 -30%   2,075 $145   $6,994,517 6
Feb 4, 2016 10 $296,103 -1%   2,075 $143   $7,290,620 7
Feb 5, 2016 13 $698,563 +136% -69% 2,075 $337   $7,989,183 8
Feb 6, 2016 13 $1,061,816 +52% -56% 2,075 $512   $9,050,999 9
Feb 7, 2016 13 $320,545 -70% -75% 2,075 $154   $9,371,544 10
Feb 8, 2016 13 $195,532 -39% -47% 2,075 $94   $9,567,076 11
Feb 9, 2016 13 $226,817 +16% -47% 2,075 $109   $9,793,893 12
Feb 10, 2016 13 $175,381 -23% -42% 2,075 $85   $9,969,274 13
Feb 11, 2016 15 $134,782 -23% -54% 2,075 $65   $10,104,056 14
Feb 12, 2016 - $113,975 -15% -84% 485 $235   $10,218,031 15
Feb 13, 2016 - $217,692 +91% -79% 485 $449   $10,435,723 16
Feb 14, 2016 - $341,776 +57% +7% 485 $705   $10,777,499 17
Feb 15, 2016 - $78,191 -77% -60% 485 $161   $10,855,690 18
Feb 16, 2016 - $54,606 -30% -76% 485 $113   $10,910,296 19
Feb 17, 2016 - $46,231 -15% -74% 485 $95   $10,956,527 20
Feb 18, 2016 - $43,497 -6% -68% 485 $90   $11,000,024 21
Feb 19, 2016 - $55,380 +27% -51% 237 $234   $11,055,404 22
Feb 20, 2016 - $95,808 +73% -56% 237 $404   $11,151,212 23
Feb 21, 2016 - $53,653 -44% -84% 237 $226   $11,204,865 24
Feb 22, 2016 - $20,242 -62% -74% 237 $85   $11,225,107 25
Feb 23, 2016 - $18,420 -9% -66% 237 $78   $11,243,527 26
Feb 24, 2016 - $17,683 -4% -62% 237 $75   $11,261,210 27
Feb 25, 2016 - $16,799 -5% -61% 237 $71   $11,278,009 28
Feb 26, 2016 - $35,168 +109% -36% 155 $227   $11,313,177 29
Feb 27, 2016 - $61,895 +76% -35% 155 $399   $11,375,072 30
Feb 28, 2016 - $35,901 -42% -33% 155 $232   $11,410,973 31
Feb 29, 2016 - $14,129 -61% -30% 155 $91   $11,425,102 32
Mar 1, 2016 - $14,412 +2% -22% 155 $93   $11,439,514 33
Mar 2, 2016 - $14,426 n/c -18% 155 $93   $11,453,940 34
Mar 3, 2016 - $12,406 -14% -26% 155 $80   $11,466,346 35
Mar 4, 2016 - $14,700 +18% -58% 75 $196   $11,481,046 36
Mar 5, 2016 - $24,255 +65% -61% 75 $323   $11,505,301 37
Mar 6, 2016 - $13,825 -43% -61% 75 $184   $11,519,126 38
Mar 7, 2016 - $7,115 -49% -50% 75 $95   $11,526,241 39
Mar 8, 2016 - $6,688 -6% -54% 75 $89   $11,532,929 40
Mar 9, 2016 - $7,959 +19% -45% 75 $106   $11,540,888 41
Mar 10, 2016 - $6,288 -21% -49% 75 $84   $11,547,176 42
Mar 11, 2016 - $24,111 +283% +64% 57 $423   $11,571,287 43
Mar 12, 2016 - $30,621 +27% +26% 57 $537   $11,601,908 44
Mar 13, 2016 - $10,717 -65% -22% 57 $188   $11,612,625 45
Mar 14, 2016 - $7,037 -34% -1% 57 $123   $11,619,662 46
Mar 15, 2016 - $5,207 -26% -22% 57 $91   $11,624,869 47
Mar 16, 2016 - $4,738 -9% -40% 57 $83   $11,629,607 48
Mar 17, 2016 - $7,155 +51% +14% 57 $126   $11,636,762 49
Mar 18, 2016 - $11,960 +67% -50% 40 $299   $11,648,722 50
Mar 19, 2016 - $18,897 +58% -38% 40 $472   $11,667,619 51
Mar 20, 2016 - $7,559 -60% -29% 40 $189   $11,675,178 52
Mar 21, 2016 - $4,157 -45% -41% 40 $104   $11,679,335 53
Mar 22, 2016 - $2,494 -40% -52% 40 $62   $11,681,829 54
Mar 23, 2016 - $2,020 -19% -57% 40 $51   $11,683,849 55
Mar 24, 2016 - $3,091 +53% -57% 40 $77   $11,686,940 56

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 29, 2016 10 $7,290,620   2,075 $3,514   $7,290,620 1
Feb 5, 2016 13 $2,813,436 -61% 2,075 $1,356   $10,104,056 2
Feb 12, 2016 21 $895,968 -68% 485 $1,847   $11,000,024 3
Feb 19, 2016 33 $277,985 -69% 237 $1,173   $11,278,009 4
Feb 26, 2016 38 $188,337 -32% 155 $1,215   $11,466,346 5
Mar 4, 2016 44 $80,830 -57% 75 $1,078   $11,547,176 6
Mar 11, 2016 50 $89,586 +11% 57 $1,572   $11,636,762 7
Mar 18, 2016 55 $50,178 -44% 40 $1,254   $11,686,940 8

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 1/28/2016 $250,518 48 48 93 $624,758 12/31/2018
Belgium 3/16/2016 $25,793 10 10 23 $60,714 6/9/2016
Brazil 3/3/2016 $858,797 252 263 839 $2,950,153 6/9/2016
Colombia 2/4/2016 $55,511 92 92 92 $55,511 12/31/2018
Croatia 2/4/2016 $6,594 11 13 43 $27,188 12/31/2018
Czech Republic 1/28/2016 $104,530 65 65 186 $321,761 12/31/2018
Denmark 2/4/2016 $100,072 41 43 84 $184,937 6/9/2016
Greece 2/4/2016 $67,913 24 24 48 $165,972 6/9/2016
Hungary 2/4/2016 $107,521 55 55 110 $187,682 12/31/2018
Iceland 3/18/2016 $2,933 3 3 3 $2,933 12/31/2018
Italy 2/18/2016 $673,729 176 176 429 $1,665,154 6/9/2016
Lithuania 2/5/2016 $20,540 71 87 158 $56,945 6/9/2016
Mexico 2/5/2016 $301,523 0 322 322 $531,318 6/9/2016
Netherlands 2/11/2016 $49,509 50 50 50 $49,509 6/9/2016
Peru 2/11/2016 $128,212 69 69 89 $210,154 12/31/2018
Poland 4/8/2016 $0 0 0 0 $386,970 12/31/2018
Portugal 2/11/2016 $114,580 34 34 119 $364,005 3/2/2017
Romania 1/29/2016 $0 0 3 3 $316,186 12/31/2018
Russia (CIS) 2/4/2016 $364,776 632 632 632 $610,293 12/31/2018
Serbia and Montenegro 2/4/2016 $21,958 20 20 44 $92,415 12/31/2018
Slovakia 2/4/2016 $105,813 63 63 127 $224,904 6/9/2016
Slovenia 2/4/2016 $20,873 10 13 73 $74,117 6/9/2016
South Africa 2/19/2016 $0 0 21 21 $126,604 6/9/2016
South Korea 10/5/2016 $0 0 0 0 $266 10/12/2016
Turkey 6/17/2016 $18,551 103 103 129 $39,120 2/26/2019
Ukraine 2/4/2016 $80,093 106 106 225 $135,766 12/31/2018
United Kingdom 3/11/2016 $119,178 117 117 209 $258,291 6/9/2016
 
Rest of World $702,509
 
International Total$10,426,135 2/26/2019

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 24, 20161517,476 17,476$313,869$313,8691
May 1, 20162013,371-23% 30,847$241,213$555,0822

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Apr 24, 2016158,816 8,816$175,969$175,9691

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.