From Prada to Nada (2011)

Theatrical Performance
Domestic Box Office $3,033,623Details
International Box Office $1,100,069
Worldwide Box Office $4,133,692
Further financial details...

Synopsis

Sisters Nora, a law student, and Mary, an undergrad party girl, live with their father in a luxurious mansion in Beverly Hills. Mary has become so "90210" she refuses to admit she is of Mexican decent. When dad passes away suddenly, their posh lives are turned upside-down. They discover they are now poor, and are forced to move into their Aunt Aurelia’s modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. The sisters are terrified of leaving their world of privilege; neither Nora nor Mary speak Spanish or have ever taken on any real responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a dilapidated used car. As they embrace the culture that for so long they refused to accept, both discover romance, the true meaning of family, and learn that the life of PRADA actually means NADA without love, family and community.

Metrics

Opening Weekend:$1,115,638 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:73.4% (domestic box office/worldwide)
Theater counts:256 opening theaters/261 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $4,575,298

Movie Details

Domestic Releases: January 28th, 2011 (Limited) by Lionsgate
International Releases: November 29th, 2012 (Wide) (Croatia)
Video Release: May 3rd, 2011 by Lionsgate Home Entertainment
MPA Rating: PG-13 for brief drug use and a sexual situation.
(Rating bulletin 2138, 9/15/2010)
Running Time: 107 minutes
Cast, crew, or production detail: Foreign Language
Plot point: Culture Clash, Dysfunctional Family, Funeral Reunions, Inheritance, Medical and Hospitals, Relationships Gone Wrong, Riches to Rags, Romance, Spoiled Child
Source material: Modern Adaptation
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gilbert Films, OddLot Entertainment, Videocine
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,115,638   256 $4,358   $1,115,638 1
Feb 4, 2011 18 $748,852 -33% 261 $2,869   $2,097,423 2
Feb 11, 2011 29 $311,977 -58% 252 $1,238   $2,588,926 3
Feb 18, 2011 40 $93,155 -70% 128 $728   $2,810,491 4
Feb 25, 2011 47 $56,600 -39% 81 $699   $2,905,525 5
Mar 4, 2011 61 $15,800 -72% 35 $451   $2,939,128 6
Mar 11, 2011 66 $11,506 -27% 33 $349   $2,957,781 7
Mar 18, 2011 79 $8,110 -30% 27 $300   $2,971,409 8
Mar 25, 2011 55 $41,551 +412% 91 $457   $3,016,244 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2011 17 $311,302     256 $1,216   $311,302 1
Jan 29, 2011 17 $437,702 +41%   256 $1,710   $749,004 2
Jan 30, 2011 15 $366,634 -16%   256 $1,432   $1,115,638 3
Jan 31, 2011 17 $63,536 -83%   256 $248   $1,179,174 4
Feb 1, 2011 19 $53,919 -15%   256 $211   $1,233,093 5
Feb 2, 2011 21 $51,000 -5%   256 $199   $1,284,093 6
Feb 3, 2011 17 $64,478 +26%   256 $252   $1,348,571 7
Feb 4, 2011 18 $204,239 +217% -34% 261 $783   $1,552,810 8
Feb 5, 2011 18 $344,677 +69% -21% 261 $1,321   $1,897,487 9
Feb 6, 2011 16 $199,936 -42% -45% 261 $766   $2,097,423 10
Feb 7, 2011 19 $51,789 -74% -18% 261 $198   $2,149,212 11
Feb 8, 2011 21 $48,092 -7% -11% 261 $184   $2,197,304 12
Feb 9, 2011 22 $40,046 -17% -21% 261 $153   $2,237,350 13
Feb 10, 2011 21 $39,599 -1% -39% 261 $152   $2,276,949 14
Feb 11, 2011 - $76,296 +93% -63% 252 $303   $2,353,245 15
Feb 12, 2011 - $127,726 +67% -63% 252 $507   $2,480,971 16
Feb 13, 2011 - $107,955 -15% -46% 252 $428   $2,588,926 17
Feb 14, 2011 - $60,421 -44% +17% 252 $240   $2,649,347 18
Feb 15, 2011 - $24,010 -60% -50% 252 $95   $2,673,357 19
Feb 16, 2011 - $22,189 -8% -45% 252 $88   $2,695,546 20
Feb 17, 2011 - $21,790 -2% -45% 252 $86   $2,717,336 21
Feb 18, 2011 - $19,084 -12% -75% 128 $149   $2,736,420 22
Feb 19, 2011 - $36,562 +92% -71% 128 $286   $2,772,982 23
Feb 20, 2011 - $37,509 +3% -65% 128 $293   $2,810,491 24
Feb 21, 2011 42 $17,655 -53% -71% 128 $138   $2,828,146 25
Feb 22, 2011 - $7,591 -57% -68% 128 $59   $2,835,737 26
Feb 23, 2011 - $6,127 -19% -72% 128 $48   $2,841,864 27
Feb 24, 2011 - $7,061 +15% -68% 128 $55   $2,848,925 28
Feb 25, 2011 - $13,802 +95% -28% 81 $170   $2,862,727 29
Feb 26, 2011 - $24,759 +79% -32% 81 $306   $2,887,486 30
Feb 27, 2011 - $18,039 -27% -52% 81 $223   $2,905,525 31
Feb 28, 2011 - $4,690 -74% -73% 81 $58   $2,910,215 32
Mar 1, 2011 - $4,549 -3% -40% 81 $56   $2,914,764 33
Mar 2, 2011 - $4,276 -6% -30% 81 $53   $2,919,040 34
Mar 3, 2011 - $4,288 n/c -39% 81 $53   $2,923,328 35
Mar 4, 2011 - $3,186 -26% -77% 35 $91   $2,926,514 36
Mar 5, 2011 - $6,186 +94% -75% 35 $177   $2,932,700 37
Mar 6, 2011 - $6,428 +4% -64% 35 $184   $2,939,128 38
Mar 7, 2011 - $1,359 -79% -71% 35 $39   $2,940,487 39
Mar 8, 2011 - $1,930 +42% -58% 35 $55   $2,942,417 40
Mar 9, 2011 - $1,939 n/c -55% 35 $55   $2,944,356 41
Mar 10, 2011 - $1,919 -1% -55% 35 $55   $2,946,275 42
Mar 11, 2011 - $2,748 +43% -14% 33 $83   $2,949,023 43
Mar 12, 2011 - $4,650 +69% -25% 33 $141   $2,953,673 44
Mar 13, 2011 - $4,108 -12% -36% 33 $124   $2,957,781 45
Mar 14, 2011 - $1,459 -64% +7% 33 $44   $2,959,240 46
Mar 15, 2011 - $1,478 +1% -23% 33 $45   $2,960,718 47
Mar 16, 2011 - $1,280 -13% -34% 33 $39   $2,961,998 48
Mar 17, 2011 - $1,301 +2% -32% 33 $39   $2,963,299 49
Mar 18, 2011 - $2,321 +78% -16% 27 $86   $2,965,620 50
Mar 19, 2011 - $3,482 +50% -25% 27 $129   $2,969,102 51
Mar 20, 2011 - $2,307 -34% -44% 27 $85   $2,971,409 52
Mar 21, 2011 - $902 -61% -38% 27 $33   $2,972,311 53
Mar 22, 2011 - $812 -10% -45% 27 $30   $2,973,123 54
Mar 23, 2011 - $794 -2% -38% 27 $29   $2,973,917 55
Mar 24, 2011 - $776 -2% -40% 27 $29   $2,974,693 56
Mar 25, 2011 - $10,806 +1,293% +366% 91 $119   $2,985,499 57
Mar 26, 2011 - $16,958 +57% +387% 91 $186   $3,002,457 58
Mar 27, 2011 - $13,787 -19% +498% 91 $152   $3,016,244 59
Mar 28, 2011 - $4,039 -71% +348% 91 $44   $3,020,283 60
Mar 29, 2011 - $4,563 +13% +462% 91 $50   $3,024,846 61
Mar 30, 2011 - $3,910 -14% +392% 91 $43   $3,028,756 62
Mar 31, 2011 - $4,867 +24% +527% 91 $53   $3,033,623 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,348,571   256 $5,268   $1,348,571 1
Feb 4, 2011 18 $928,378 -31% 261 $3,557   $2,276,949 2
Feb 11, 2011 28 $440,387 -53% 252 $1,748   $2,717,336 3
Feb 18, 2011 42 $131,589 -70% 128 $1,028   $2,848,925 4
Feb 25, 2011 48 $74,403 -43% 81 $919   $2,923,328 5
Mar 4, 2011 59 $22,947 -69% 35 $656   $2,946,275 6
Mar 11, 2011 67 $17,024 -26% 33 $516   $2,963,299 7
Mar 18, 2011 81 $11,394 -33% 27 $422   $2,974,693 8
Mar 25, 2011 55 $58,930 +417% 91 $648   $3,033,623 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

Sisters Nora, a law student, and Mary, an undergrad party girl, live with their father in a luxurious mansion in Beverly Hills. Mary has become so "90210" she refuses to admit she is of Mexican decent. When dad passes away suddenly, their posh lives are turned upside-down. They discover they are now poor, and are forced to move into their Aunt Aurelia’s modest but lively home in the Latino-centric Boyle Heights neighborhood of East LA. The sisters are terrified of leaving their world of privilege; neither Nora nor Mary speak Spanish or have ever taken on any real responsibility. The girls gradually adapt to their new environment; their BMW and Prius are traded for the public bus and a dilapidated used car. As they embrace the culture that for so long they refused to accept, both discover romance, the true meaning of family, and learn that the life of PRADA actually means NADA without love, family and community.

Metrics

Opening Weekend:$1,115,638 (36.8% of total gross)
Legs:2.72 (domestic box office/biggest weekend)
Domestic Share:73.4% (domestic box office/worldwide)
Theater counts:256 opening theaters/261 max. theaters, 4.5 weeks average run per theater
Infl. Adj. Dom. BO $4,575,298

Movie Details

Domestic Releases: January 28th, 2011 (Limited) by Lionsgate
International Releases: November 29th, 2012 (Wide) (Croatia)
Video Release: May 3rd, 2011 by Lionsgate Home Entertainment
MPA Rating: PG-13 for brief drug use and a sexual situation.
(Rating bulletin 2138, 9/15/2010)
Running Time: 107 minutes
Cast, crew, or production detail: Foreign Language
Plot point: Culture Clash, Dysfunctional Family, Funeral Reunions, Inheritance, Medical and Hospitals, Relationships Gone Wrong, Riches to Rags, Romance, Spoiled Child
Source material: Modern Adaptation
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Gilbert Films, OddLot Entertainment, Videocine
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,115,638   256 $4,358   $1,115,638 1
Feb 4, 2011 18 $748,852 -33% 261 $2,869   $2,097,423 2
Feb 11, 2011 29 $311,977 -58% 252 $1,238   $2,588,926 3
Feb 18, 2011 40 $93,155 -70% 128 $728   $2,810,491 4
Feb 25, 2011 47 $56,600 -39% 81 $699   $2,905,525 5
Mar 4, 2011 61 $15,800 -72% 35 $451   $2,939,128 6
Mar 11, 2011 66 $11,506 -27% 33 $349   $2,957,781 7
Mar 18, 2011 79 $8,110 -30% 27 $300   $2,971,409 8
Mar 25, 2011 55 $41,551 +412% 91 $457   $3,016,244 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jan 28, 2011 17 $311,302     256 $1,216   $311,302 1
Jan 29, 2011 17 $437,702 +41%   256 $1,710   $749,004 2
Jan 30, 2011 15 $366,634 -16%   256 $1,432   $1,115,638 3
Jan 31, 2011 17 $63,536 -83%   256 $248   $1,179,174 4
Feb 1, 2011 19 $53,919 -15%   256 $211   $1,233,093 5
Feb 2, 2011 21 $51,000 -5%   256 $199   $1,284,093 6
Feb 3, 2011 17 $64,478 +26%   256 $252   $1,348,571 7
Feb 4, 2011 18 $204,239 +217% -34% 261 $783   $1,552,810 8
Feb 5, 2011 18 $344,677 +69% -21% 261 $1,321   $1,897,487 9
Feb 6, 2011 16 $199,936 -42% -45% 261 $766   $2,097,423 10
Feb 7, 2011 19 $51,789 -74% -18% 261 $198   $2,149,212 11
Feb 8, 2011 21 $48,092 -7% -11% 261 $184   $2,197,304 12
Feb 9, 2011 22 $40,046 -17% -21% 261 $153   $2,237,350 13
Feb 10, 2011 21 $39,599 -1% -39% 261 $152   $2,276,949 14
Feb 11, 2011 - $76,296 +93% -63% 252 $303   $2,353,245 15
Feb 12, 2011 - $127,726 +67% -63% 252 $507   $2,480,971 16
Feb 13, 2011 - $107,955 -15% -46% 252 $428   $2,588,926 17
Feb 14, 2011 - $60,421 -44% +17% 252 $240   $2,649,347 18
Feb 15, 2011 - $24,010 -60% -50% 252 $95   $2,673,357 19
Feb 16, 2011 - $22,189 -8% -45% 252 $88   $2,695,546 20
Feb 17, 2011 - $21,790 -2% -45% 252 $86   $2,717,336 21
Feb 18, 2011 - $19,084 -12% -75% 128 $149   $2,736,420 22
Feb 19, 2011 - $36,562 +92% -71% 128 $286   $2,772,982 23
Feb 20, 2011 - $37,509 +3% -65% 128 $293   $2,810,491 24
Feb 21, 2011 42 $17,655 -53% -71% 128 $138   $2,828,146 25
Feb 22, 2011 - $7,591 -57% -68% 128 $59   $2,835,737 26
Feb 23, 2011 - $6,127 -19% -72% 128 $48   $2,841,864 27
Feb 24, 2011 - $7,061 +15% -68% 128 $55   $2,848,925 28
Feb 25, 2011 - $13,802 +95% -28% 81 $170   $2,862,727 29
Feb 26, 2011 - $24,759 +79% -32% 81 $306   $2,887,486 30
Feb 27, 2011 - $18,039 -27% -52% 81 $223   $2,905,525 31
Feb 28, 2011 - $4,690 -74% -73% 81 $58   $2,910,215 32
Mar 1, 2011 - $4,549 -3% -40% 81 $56   $2,914,764 33
Mar 2, 2011 - $4,276 -6% -30% 81 $53   $2,919,040 34
Mar 3, 2011 - $4,288 n/c -39% 81 $53   $2,923,328 35
Mar 4, 2011 - $3,186 -26% -77% 35 $91   $2,926,514 36
Mar 5, 2011 - $6,186 +94% -75% 35 $177   $2,932,700 37
Mar 6, 2011 - $6,428 +4% -64% 35 $184   $2,939,128 38
Mar 7, 2011 - $1,359 -79% -71% 35 $39   $2,940,487 39
Mar 8, 2011 - $1,930 +42% -58% 35 $55   $2,942,417 40
Mar 9, 2011 - $1,939 n/c -55% 35 $55   $2,944,356 41
Mar 10, 2011 - $1,919 -1% -55% 35 $55   $2,946,275 42
Mar 11, 2011 - $2,748 +43% -14% 33 $83   $2,949,023 43
Mar 12, 2011 - $4,650 +69% -25% 33 $141   $2,953,673 44
Mar 13, 2011 - $4,108 -12% -36% 33 $124   $2,957,781 45
Mar 14, 2011 - $1,459 -64% +7% 33 $44   $2,959,240 46
Mar 15, 2011 - $1,478 +1% -23% 33 $45   $2,960,718 47
Mar 16, 2011 - $1,280 -13% -34% 33 $39   $2,961,998 48
Mar 17, 2011 - $1,301 +2% -32% 33 $39   $2,963,299 49
Mar 18, 2011 - $2,321 +78% -16% 27 $86   $2,965,620 50
Mar 19, 2011 - $3,482 +50% -25% 27 $129   $2,969,102 51
Mar 20, 2011 - $2,307 -34% -44% 27 $85   $2,971,409 52
Mar 21, 2011 - $902 -61% -38% 27 $33   $2,972,311 53
Mar 22, 2011 - $812 -10% -45% 27 $30   $2,973,123 54
Mar 23, 2011 - $794 -2% -38% 27 $29   $2,973,917 55
Mar 24, 2011 - $776 -2% -40% 27 $29   $2,974,693 56
Mar 25, 2011 - $10,806 +1,293% +366% 91 $119   $2,985,499 57
Mar 26, 2011 - $16,958 +57% +387% 91 $186   $3,002,457 58
Mar 27, 2011 - $13,787 -19% +498% 91 $152   $3,016,244 59
Mar 28, 2011 - $4,039 -71% +348% 91 $44   $3,020,283 60
Mar 29, 2011 - $4,563 +13% +462% 91 $50   $3,024,846 61
Mar 30, 2011 - $3,910 -14% +392% 91 $43   $3,028,756 62
Mar 31, 2011 - $4,867 +24% +527% 91 $53   $3,033,623 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jan 28, 2011 17 $1,348,571   256 $5,268   $1,348,571 1
Feb 4, 2011 18 $928,378 -31% 261 $3,557   $2,276,949 2
Feb 11, 2011 28 $440,387 -53% 252 $1,748   $2,717,336 3
Feb 18, 2011 42 $131,589 -70% 128 $1,028   $2,848,925 4
Feb 25, 2011 48 $74,403 -43% 81 $919   $2,923,328 5
Mar 4, 2011 59 $22,947 -69% 35 $656   $2,946,275 6
Mar 11, 2011 67 $17,024 -26% 33 $516   $2,963,299 7
Mar 18, 2011 81 $11,394 -33% 27 $422   $2,974,693 8
Mar 25, 2011 55 $58,930 +417% 91 $648   $3,033,623 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.