Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

DVD and Blu-ray Releases for August 21st, 2012

August 22nd, 2012

It is an amazing week on the home market, if you count The Hunger Games. That film made its DVD and Blu-ray debut on Saturday, so it didn't quite come out this week, but it is still selling well. The best-selling Tuesday release was NCIS: Season Nine - Buy from Amazon, while the top five is dominated by Blu-ray catalog releases. I think Bernie comes close to being a Pick of the Week Contender and A Separation is even better, but I'm going with The Hunger Games as top pick. More...