Harold and the Purple Crayon (2024)

Harold and the Purple Crayon
Theatrical Performance
Domestic Box Office $17,640,924Details
International Box Office $8,893,539
Worldwide Box Office $26,534,463
Domestic Physical Disc Sales
DVD Sales (estimated) $321,131
Blu-ray Sales (estimated) $470,014
Total $791,145
Further financial details...

Synopsis

Inside of his book, adventurous Harold can make anything come to life simply by drawing it. After he grows up and draws himself off the book’s pages and into the physical world, Harold finds he has a lot to learn about real life—and that his trusty purple crayon may set off more hilarious hijinks than he thought possible. When the power of unlimited imagination falls into the wrong hands, it will take all of Harold and his friends’ creativity to save both the real world and his own. Harold and the Purple Crayon is the first film adaptation of the beloved children’s classic that has captivated young readers for decades.

Metrics

Opening Weekend:$6,003,197 (34.0% of total gross)
Legs:2.94 (domestic box office/biggest weekend)
Domestic Share:66.5% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:3,325 opening theaters/3,325 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $18,654,765

Movie Details

Domestic Releases: August 2nd, 2024 (Wide) by Sony Pictures
International Releases: July 31st, 2024 (Wide) (United Kingdom)
August 1st, 2024 (Wide), released as Harold and the Purple Crayon (ГАРОЛЬД И ФИОЛЕТОВЫЙ МЕШОК) (Russia (CIS))
August 1st, 2024 (Wide), released as HAROLD A ČAROVNÁ PASTELKA (Slovakia)
August 1st, 2024 (Wide) (Mexico)
August 1st, 2024 (Wide) (Egypt)
Video Release: August 27th, 2024 by Sony Pictures Home Entertainment
MPA Rating: PG for mild action and thematic elements.
(Rating bulletin 2780 (cert #53499), 4/26/2023)
Running Time: 92 minutes
Cast, crew, or production detail: Development Hell
Filming location (city or town): Atlanta, GA
Filming location (country): United States
Filming location (state or county): Georgia, United States
Subgenre: Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 2, 2024 6 $6,003,197   3,325 $1,805   $6,003,197 1
Aug 9, 2024 8 $3,065,926 -49% 3,325 $922   $12,854,729 2
Aug 16, 2024 - $1,102,070 -64% 1,829 $603   $15,792,989 3
Aug 23, 2024 - $432,451 -61% 661 $654   $16,868,477 4
Aug 30, 2024 - $247,192 -43% 302 $819   $17,291,565 5
Sep 6, 2024 - $114,223 -54% 154 $742   $17,515,615 6
Sep 13, 2024 - $48,645 -57% 95 $512   $17,575,778 7
Sep 20, 2024 - $35,548 -27% 64 $555   $17,620,609 8
Sep 27, 2024 - $10,470 -71% 44 $238   $17,636,299 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 1, 2024 P $725,000     2,745 $264   $725,000  
Aug 2, 2024 5 $2,485,917     3,325 $748   $2,485,917 1
Aug 3, 2024 6 $2,006,693 -19%   3,325 $604   $4,492,610 2
Aug 4, 2024 6 $1,510,587 -25%   3,325 $454   $6,003,197 3
Aug 5, 2024 6 $807,473 -47%   3,325 $243   $6,810,670 4
Aug 6, 2024 6 $1,401,724 +74%   3,325 $422   $8,212,394 5
Aug 7, 2024 6 $842,518 -40%   3,325 $253   $9,054,912 6
Aug 8, 2024 6 $733,891 -13%   3,325 $221   $9,788,803 7
Aug 9, 2024 9 $1,065,394 +45% -57% 3,325 $320   $10,854,197 8
Aug 10, 2024 8 $1,164,952 +9% -42% 3,325 $350   $12,019,149 9
Aug 11, 2024 8 $835,580 -28% -45% 3,325 $251   $12,854,729 10
Aug 12, 2024 8 $446,386 -47% -45% 3,325 $134   $13,301,115 11
Aug 13, 2024 8 $684,126 +53% -51% 3,325 $206   $13,985,241 12
Aug 14, 2024 8 $401,030 -41% -52% 3,325 $121   $14,386,271 13
Aug 15, 2024 9 $304,648 -24% -58% 3,325 $92   $14,690,919 14
Aug 16, 2024 - $264,753 -13% -75% 1,829 $145   $14,955,672 15
Aug 17, 2024 - $455,930 +72% -61% 1,829 $249   $15,411,602 16
Aug 18, 2024 - $381,387 -16% -54% 1,829 $209   $15,792,989 17
Aug 19, 2024 - $184,095 -52% -59% 1,829 $101   $15,977,084 18
Aug 20, 2024 - $210,101 +14% -69% 1,829 $115   $16,187,185 19
Aug 21, 2024 - $142,568 -32% -64% 1,829 $78   $16,329,753 20
Aug 22, 2024 - $106,273 -25% -65% 1,829 $58   $16,436,026 21
Aug 23, 2024 - $95,194 -10% -64% 661 $144   $16,531,220 22
Aug 24, 2024 - $203,463 +114% -55% 661 $308   $16,734,683 23
Aug 25, 2024 - $133,794 -34% -65% 661 $202   $16,868,477 24
Aug 26, 2024 - $46,326 -65% -75% 661 $70   $16,914,803 25
Aug 27, 2024 - $55,372 +20% -74% 661 $84   $16,970,175 26
Aug 28, 2024 - $44,019 -21% -69% 661 $67   $17,014,194 27
Aug 29, 2024 - $30,179 -31% -72% 661 $46   $17,044,373 28
Aug 30, 2024 - $49,577 +64% -48% 302 $164   $17,093,950 29
Aug 31, 2024 - $106,402 +115% -48% 302 $352   $17,200,352 30
Sep 1, 2024 - $91,213 -14% -32% 302 $302   $17,291,565 31
Sep 2, 2024 - $86,059 -6% +86% 302 $285   $17,377,624 32
Sep 3, 2024 - $11,855 -86% -79% 302 $39   $17,389,479 33
Sep 4, 2024 - $6,558 -45% -85% 302 $22   $17,396,037 34
Sep 5, 2024 - $5,355 -18% -82% 302 $18   $17,401,392 35
Sep 6, 2024 - $24,322 +354% -51% 154 $158   $17,425,714 36
Sep 7, 2024 - $55,777 +129% -48% 154 $362   $17,481,491 37
Sep 8, 2024 - $34,124 -39% -63% 154 $222   $17,515,615 38
Sep 9, 2024 - $2,203 -94% -97% 154 $14   $17,517,818 39
Sep 10, 2024 - $3,109 +41% -74% 154 $20   $17,520,927 40
Sep 11, 2024 - $3,094 n/c -53% 154 $20   $17,524,021 41
Sep 12, 2024 - $3,112 +1% -42% 154 $20   $17,527,133 42
Sep 13, 2024 - $9,205 +196% -62% 95 $97   $17,536,338 43
Sep 14, 2024 - $23,637 +157% -58% 95 $249   $17,559,975 44
Sep 15, 2024 - $15,803 -33% -54% 95 $166   $17,575,778 45
Sep 16, 2024 - $1,562 -90% -29% 95 $16   $17,577,340 46
Sep 17, 2024 - $3,955 +153% +27% 95 $42   $17,581,295 47
Sep 18, 2024 - $2,326 -41% -25% 95 $24   $17,583,621 48
Sep 19, 2024 - $1,440 -38% -54% 95 $15   $17,585,061 49
Sep 20, 2024 - $9,825 +582% +7% 64 $154   $17,594,886 50
Sep 21, 2024 - $17,564 +79% -26% 64 $274   $17,612,450 51
Sep 22, 2024 - $8,159 -54% -48% 64 $127   $17,620,609 52
Sep 23, 2024 33 $1,142 -86% -27% 64 $18   $17,621,751 53
Sep 24, 2024 - $1,193 +4% -70% 64 $19   $17,622,944 54
Sep 25, 2024 - $850 -29% -63% 64 $13   $17,623,794 55
Sep 26, 2024 - $2,035 +139% +41% 64 $32   $17,625,829 56
Sep 27, 2024 - $3,133 +54% -68% 44 $71   $17,628,962 57
Sep 28, 2024 - $4,727 +51% -73% 44 $107   $17,633,689 58
Sep 29, 2024 - $2,610 -45% -68% 44 $59   $17,636,299 59
Sep 30, 2024 - $2,774 +6% +143% 44 $63   $17,639,073 60
Oct 1, 2024 - $629 -77% -47% 44 $14   $17,639,702 61
Oct 2, 2024 - $342 -46% -60% 44 $8   $17,640,044 62
Oct 3, 2024 - $880 +157% -57% 44 $20   $17,640,924 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 2, 2024 6 $9,788,803   3,325 $2,944   $9,788,803 1
Aug 9, 2024 8 $4,902,116 -50% 3,325 $1,474   $14,690,919 2
Aug 16, 2024 10 $1,745,107 -64% 1,829 $954   $16,436,026 3
Aug 23, 2024 17 $608,347 -65% 661 $920   $17,044,373 4
Aug 30, 2024 23 $357,019 -41% 302 $1,182   $17,401,392 5
Sep 6, 2024 - $125,741 -65% 154 $817   $17,527,133 6
Sep 13, 2024 31 $57,928 -54% 95 $610   $17,585,061 7
Sep 20, 2024 34 $40,768 -30% 64 $637   $17,625,829 8
Sep 27, 2024 38 $15,095 -63% 44 $343   $17,640,924 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

Inside of his book, adventurous Harold can make anything come to life simply by drawing it. After he grows up and draws himself off the book’s pages and into the physical world, Harold finds he has a lot to learn about real life—and that his trusty purple crayon may set off more hilarious hijinks than he thought possible. When the power of unlimited imagination falls into the wrong hands, it will take all of Harold and his friends’ creativity to save both the real world and his own. Harold and the Purple Crayon is the first film adaptation of the beloved children’s classic that has captivated young readers for decades.

Metrics

Opening Weekend:$6,003,197 (34.0% of total gross)
Legs:2.94 (domestic box office/biggest weekend)
Domestic Share:66.5% (domestic box office/worldwide)
Production Budget:$40,000,000 (worldwide box office is 0.7 times production budget)
Theater counts:3,325 opening theaters/3,325 max. theaters, 2.9 weeks average run per theater
Infl. Adj. Dom. BO $18,654,765

Movie Details

Domestic Releases: August 2nd, 2024 (Wide) by Sony Pictures
International Releases: July 31st, 2024 (Wide) (United Kingdom)
August 1st, 2024 (Wide), released as Harold and the Purple Crayon (ГАРОЛЬД И ФИОЛЕТОВЫЙ МЕШОК) (Russia (CIS))
August 1st, 2024 (Wide), released as HAROLD A ČAROVNÁ PASTELKA (Slovakia)
August 1st, 2024 (Wide) (Mexico)
August 1st, 2024 (Wide) (Egypt)
Video Release: August 27th, 2024 by Sony Pictures Home Entertainment
MPA Rating: PG for mild action and thematic elements.
(Rating bulletin 2780 (cert #53499), 4/26/2023)
Running Time: 92 minutes
Cast, crew, or production detail: Development Hell
Filming location (city or town): Atlanta, GA
Filming location (country): United States
Filming location (state or county): Georgia, United States
Subgenre: Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 2, 2024 6 $6,003,197   3,325 $1,805   $6,003,197 1
Aug 9, 2024 8 $3,065,926 -49% 3,325 $922   $12,854,729 2
Aug 16, 2024 - $1,102,070 -64% 1,829 $603   $15,792,989 3
Aug 23, 2024 - $432,451 -61% 661 $654   $16,868,477 4
Aug 30, 2024 - $247,192 -43% 302 $819   $17,291,565 5
Sep 6, 2024 - $114,223 -54% 154 $742   $17,515,615 6
Sep 13, 2024 - $48,645 -57% 95 $512   $17,575,778 7
Sep 20, 2024 - $35,548 -27% 64 $555   $17,620,609 8
Sep 27, 2024 - $10,470 -71% 44 $238   $17,636,299 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 1, 2024 P $725,000     2,745 $264   $725,000  
Aug 2, 2024 5 $2,485,917     3,325 $748   $2,485,917 1
Aug 3, 2024 6 $2,006,693 -19%   3,325 $604   $4,492,610 2
Aug 4, 2024 6 $1,510,587 -25%   3,325 $454   $6,003,197 3
Aug 5, 2024 6 $807,473 -47%   3,325 $243   $6,810,670 4
Aug 6, 2024 6 $1,401,724 +74%   3,325 $422   $8,212,394 5
Aug 7, 2024 6 $842,518 -40%   3,325 $253   $9,054,912 6
Aug 8, 2024 6 $733,891 -13%   3,325 $221   $9,788,803 7
Aug 9, 2024 9 $1,065,394 +45% -57% 3,325 $320   $10,854,197 8
Aug 10, 2024 8 $1,164,952 +9% -42% 3,325 $350   $12,019,149 9
Aug 11, 2024 8 $835,580 -28% -45% 3,325 $251   $12,854,729 10
Aug 12, 2024 8 $446,386 -47% -45% 3,325 $134   $13,301,115 11
Aug 13, 2024 8 $684,126 +53% -51% 3,325 $206   $13,985,241 12
Aug 14, 2024 8 $401,030 -41% -52% 3,325 $121   $14,386,271 13
Aug 15, 2024 9 $304,648 -24% -58% 3,325 $92   $14,690,919 14
Aug 16, 2024 - $264,753 -13% -75% 1,829 $145   $14,955,672 15
Aug 17, 2024 - $455,930 +72% -61% 1,829 $249   $15,411,602 16
Aug 18, 2024 - $381,387 -16% -54% 1,829 $209   $15,792,989 17
Aug 19, 2024 - $184,095 -52% -59% 1,829 $101   $15,977,084 18
Aug 20, 2024 - $210,101 +14% -69% 1,829 $115   $16,187,185 19
Aug 21, 2024 - $142,568 -32% -64% 1,829 $78   $16,329,753 20
Aug 22, 2024 - $106,273 -25% -65% 1,829 $58   $16,436,026 21
Aug 23, 2024 - $95,194 -10% -64% 661 $144   $16,531,220 22
Aug 24, 2024 - $203,463 +114% -55% 661 $308   $16,734,683 23
Aug 25, 2024 - $133,794 -34% -65% 661 $202   $16,868,477 24
Aug 26, 2024 - $46,326 -65% -75% 661 $70   $16,914,803 25
Aug 27, 2024 - $55,372 +20% -74% 661 $84   $16,970,175 26
Aug 28, 2024 - $44,019 -21% -69% 661 $67   $17,014,194 27
Aug 29, 2024 - $30,179 -31% -72% 661 $46   $17,044,373 28
Aug 30, 2024 - $49,577 +64% -48% 302 $164   $17,093,950 29
Aug 31, 2024 - $106,402 +115% -48% 302 $352   $17,200,352 30
Sep 1, 2024 - $91,213 -14% -32% 302 $302   $17,291,565 31
Sep 2, 2024 - $86,059 -6% +86% 302 $285   $17,377,624 32
Sep 3, 2024 - $11,855 -86% -79% 302 $39   $17,389,479 33
Sep 4, 2024 - $6,558 -45% -85% 302 $22   $17,396,037 34
Sep 5, 2024 - $5,355 -18% -82% 302 $18   $17,401,392 35
Sep 6, 2024 - $24,322 +354% -51% 154 $158   $17,425,714 36
Sep 7, 2024 - $55,777 +129% -48% 154 $362   $17,481,491 37
Sep 8, 2024 - $34,124 -39% -63% 154 $222   $17,515,615 38
Sep 9, 2024 - $2,203 -94% -97% 154 $14   $17,517,818 39
Sep 10, 2024 - $3,109 +41% -74% 154 $20   $17,520,927 40
Sep 11, 2024 - $3,094 n/c -53% 154 $20   $17,524,021 41
Sep 12, 2024 - $3,112 +1% -42% 154 $20   $17,527,133 42
Sep 13, 2024 - $9,205 +196% -62% 95 $97   $17,536,338 43
Sep 14, 2024 - $23,637 +157% -58% 95 $249   $17,559,975 44
Sep 15, 2024 - $15,803 -33% -54% 95 $166   $17,575,778 45
Sep 16, 2024 - $1,562 -90% -29% 95 $16   $17,577,340 46
Sep 17, 2024 - $3,955 +153% +27% 95 $42   $17,581,295 47
Sep 18, 2024 - $2,326 -41% -25% 95 $24   $17,583,621 48
Sep 19, 2024 - $1,440 -38% -54% 95 $15   $17,585,061 49
Sep 20, 2024 - $9,825 +582% +7% 64 $154   $17,594,886 50
Sep 21, 2024 - $17,564 +79% -26% 64 $274   $17,612,450 51
Sep 22, 2024 - $8,159 -54% -48% 64 $127   $17,620,609 52
Sep 23, 2024 33 $1,142 -86% -27% 64 $18   $17,621,751 53
Sep 24, 2024 - $1,193 +4% -70% 64 $19   $17,622,944 54
Sep 25, 2024 - $850 -29% -63% 64 $13   $17,623,794 55
Sep 26, 2024 - $2,035 +139% +41% 64 $32   $17,625,829 56
Sep 27, 2024 - $3,133 +54% -68% 44 $71   $17,628,962 57
Sep 28, 2024 - $4,727 +51% -73% 44 $107   $17,633,689 58
Sep 29, 2024 - $2,610 -45% -68% 44 $59   $17,636,299 59
Sep 30, 2024 - $2,774 +6% +143% 44 $63   $17,639,073 60
Oct 1, 2024 - $629 -77% -47% 44 $14   $17,639,702 61
Oct 2, 2024 - $342 -46% -60% 44 $8   $17,640,044 62
Oct 3, 2024 - $880 +157% -57% 44 $20   $17,640,924 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 2, 2024 6 $9,788,803   3,325 $2,944   $9,788,803 1
Aug 9, 2024 8 $4,902,116 -50% 3,325 $1,474   $14,690,919 2
Aug 16, 2024 10 $1,745,107 -64% 1,829 $954   $16,436,026 3
Aug 23, 2024 17 $608,347 -65% 661 $920   $17,044,373 4
Aug 30, 2024 23 $357,019 -41% 302 $1,182   $17,401,392 5
Sep 6, 2024 - $125,741 -65% 154 $817   $17,527,133 6
Sep 13, 2024 31 $57,928 -54% 95 $610   $17,585,061 7
Sep 20, 2024 34 $40,768 -30% 64 $637   $17,625,829 8
Sep 27, 2024 38 $15,095 -63% 44 $343   $17,640,924 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.