How to Be a Latin Lover (2017)
| Theatrical Performance | ||
| Domestic Box Office | $32,149,404 | Details |
| International Box Office | $30,406,824 | |
| Worldwide Box Office | $62,556,228 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $920,724 | |
| Blu-ray Sales (estimated) | $707,774 | |
| Total | $1,628,498 | |
| Further financial details... | ||
Synopsis
Handsome and very young Maximo has a dream to be rich without ever having to work a day in his life. Having made a career of seducing rich older women, he marries a wealthy woman more than twice his age. 25 years later, spoiled and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she ends up dumping him for a younger car salesman. Forced out of his mansion and desperate for a place to stay, he must move in with his estranged sister, Sara, and her nerdy but adorable son, Hugo, in their small apartment. Anxious to return to the lap of luxury, Maximo uses his nephew’s crush on a classmate to get to his new target—her grandmother, Celeste, a widowed billionaire. As Maximo tries to rekindle his powers as a Latin lover, he finds himself bonding with his nephew Hugo, and he begins to learn that being a Latin lover means that loving money isn't as important as the love of your family.
Metrics
| Opening Weekend: | $12,252,439 (38.1% of total gross) |
| Legs: | 2.62 (domestic box office/biggest weekend) |
| Domestic Share: | 51.4% (domestic box office/worldwide) |
| Production Budget: | $10,000,000 (worldwide box office is 6.3 times production budget) |
| Theater counts: | 1,118 opening theaters/1,203 max. theaters, 4.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $42,865,872 |
Movie Details
| Domestic Releases: | April 28th, 2017 (Wide) by Lionsgate |
| International Releases: | May 5th, 2017 (Wide), released as Cómo Ser Un Latin Lover (Mexico)
May 5th, 2017 (Wide), released as Как да бъдеш латино любовник (Bulgaria) June 30th, 2017 (Wide) (Brazil) July 14th, 2017 (Wide), released as Milovník po přechodu (Czech Republic) July 14th, 2017 (Wide) (Slovakia) |
| Video Release: | August 1st, 2017 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for crude humor, sexual references and gestures, and for brief nudity. (Rating bulletin 2463 (Cert #50876), 2/15/2017) |
| Running Time: | 115 minutes |
| Cast, crew, or production detail: | Actors Making Their Directorial Debut |
| Plot point: | Bad Role Models, Dysfunctional Family, Faked Romance, May / December Romance, Relationships Gone Wrong |
| Subgenre: | Family Comedy |
| Target audience: | Hispanic |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | 3Pas Studios, Pantelion Films, Lionsgate, Videocine |
| Production Countries: | United States |
| Languages: | English, Spanish |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 28, 2017 | 2 | $12,252,439 | 1,118 | $10,959 | $12,252,439 | 1 | |
| May 5, 2017 | 4 | $5,144,904 | -58% | 1,203 | $4,277 | $20,548,224 | 2 |
| May 12, 2017 | 7 | $3,858,898 | -25% | 1,123 | $3,436 | $26,251,899 | 3 |
| May 19, 2017 | 10 | $2,051,180 | -47% | 948 | $2,164 | $29,309,990 | 4 |
| May 26, 2017 | 12 | $973,484 | -53% | 669 | $1,455 | $30,884,064 | 5 |
| Jun 2, 2017 | 17 | $277,496 | -71% | 277 | $1,002 | $31,701,000 | 6 |
| Jun 9, 2017 | 26 | $124,148 | -55% | 125 | $993 | $31,931,641 | 7 |
| Jun 16, 2017 | 24 | $106,732 | -14% | 119 | $897 | $32,088,029 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2017 | P | $450,000 | 925 | $486 | $450,000 | |||
| Apr 28, 2017 | 3 | $3,896,264 | 1,118 | $3,485 | $3,896,264 | 1 | ||
| Apr 29, 2017 | 3 | $4,299,948 | +10% | 1,118 | $3,846 | $8,196,212 | 2 | |
| Apr 30, 2017 | 2 | $4,056,227 | -6% | 1,118 | $3,628 | $12,252,439 | 3 | |
| May 1, 2017 | 2 | $848,782 | -79% | 1,118 | $759 | $13,101,221 | 4 | |
| May 2, 2017 | 2 | $1,100,402 | +30% | 1,118 | $984 | $14,201,623 | 5 | |
| May 3, 2017 | 2 | $655,010 | -40% | 1,118 | $586 | $14,856,633 | 6 | |
| May 4, 2017 | 2 | $546,687 | -17% | 1,118 | $489 | $15,403,320 | 7 | |
| May 5, 2017 | 4 | $1,336,033 | +144% | -66% | 1,203 | $1,111 | $16,739,353 | 8 |
| May 6, 2017 | 6 | $1,677,141 | +26% | -61% | 1,203 | $1,394 | $18,416,494 | 9 |
| May 7, 2017 | 3 | $2,131,730 | +27% | -47% | 1,203 | $1,772 | $20,548,224 | 10 |
| May 8, 2017 | 3 | $392,461 | -82% | -54% | 1,203 | $326 | $20,940,685 | 11 |
| May 9, 2017 | 3 | $579,221 | +48% | -47% | 1,203 | $481 | $21,519,906 | 12 |
| May 10, 2017 | 3 | $539,305 | -7% | -18% | 1,203 | $448 | $22,059,211 | 13 |
| May 11, 2017 | 4 | $333,790 | -38% | -39% | 1,203 | $277 | $22,393,001 | 14 |
| May 12, 2017 | 8 | $819,930 | +146% | -39% | 1,123 | $730 | $23,212,931 | 15 |
| May 13, 2017 | 7 | $1,360,762 | +66% | -19% | 1,123 | $1,212 | $24,573,693 | 16 |
| May 14, 2017 | 5 | $1,678,206 | +23% | -21% | 1,123 | $1,494 | $26,251,899 | 17 |
| May 15, 2017 | 6 | $263,770 | -84% | -33% | 1,123 | $235 | $26,515,669 | 18 |
| May 16, 2017 | 7 | $339,555 | +29% | -41% | 1,123 | $302 | $26,855,224 | 19 |
| May 17, 2017 | 7 | $219,225 | -35% | -59% | 1,123 | $195 | $27,074,449 | 20 |
| May 18, 2017 | 7 | $184,361 | -16% | -45% | 1,123 | $164 | $27,258,810 | 21 |
| May 19, 2017 | 10 | $501,314 | +172% | -39% | 948 | $529 | $27,760,124 | 22 |
| May 20, 2017 | 10 | $844,674 | +68% | -38% | 948 | $891 | $28,604,798 | 23 |
| May 21, 2017 | 10 | $705,192 | -17% | -58% | 948 | $744 | $29,309,990 | 24 |
| May 22, 2017 | 10 | $156,884 | -78% | -41% | 948 | $165 | $29,466,874 | 25 |
| May 23, 2017 | 10 | $215,590 | +37% | -37% | 948 | $227 | $29,682,464 | 26 |
| May 24, 2017 | 10 | $128,029 | -41% | -42% | 948 | $135 | $29,810,493 | 27 |
| May 25, 2017 | 12 | $100,087 | -22% | -46% | 948 | $106 | $29,910,580 | 28 |
| May 26, 2017 | 12 | $225,202 | +125% | -55% | 669 | $337 | $30,135,782 | 29 |
| May 27, 2017 | 12 | $345,117 | +53% | -59% | 669 | $516 | $30,480,899 | 30 |
| May 28, 2017 | 12 | $403,165 | +17% | -43% | 669 | $603 | $30,884,064 | 31 |
| May 29, 2017 | 12 | $333,613 | -17% | +113% | 669 | $499 | $31,217,677 | 32 |
| May 30, 2017 | 12 | $95,404 | -71% | -56% | 669 | $143 | $31,313,081 | 33 |
| May 31, 2017 | 12 | $67,191 | -30% | -48% | 669 | $100 | $31,380,272 | 34 |
| Jun 1, 2017 | 13 | $43,232 | -36% | -57% | 669 | $65 | $31,423,504 | 35 |
| Jun 2, 2017 | - | $63,232 | +46% | -72% | 277 | $228 | $31,486,736 | 36 |
| Jun 3, 2017 | - | $110,249 | +74% | -68% | 277 | $398 | $31,596,985 | 37 |
| Jun 4, 2017 | 15 | $104,015 | -6% | -74% | 277 | $376 | $31,701,000 | 38 |
| Jun 5, 2017 | - | $25,615 | -75% | -92% | 277 | $92 | $31,726,615 | 39 |
| Jun 6, 2017 | - | $39,666 | +55% | -58% | 277 | $143 | $31,766,281 | 40 |
| Jun 7, 2017 | - | $22,843 | -42% | -66% | 277 | $82 | $31,789,124 | 41 |
| Jun 8, 2017 | - | $18,369 | -20% | -58% | 277 | $66 | $31,807,493 | 42 |
| Jun 9, 2017 | - | $29,707 | +62% | -53% | 125 | $238 | $31,837,200 | 43 |
| Jun 10, 2017 | - | $52,773 | +78% | -52% | 125 | $422 | $31,889,973 | 44 |
| Jun 11, 2017 | - | $41,668 | -21% | -60% | 125 | $333 | $31,931,641 | 45 |
| Jun 12, 2017 | - | $12,245 | -71% | -52% | 125 | $98 | $31,943,886 | 46 |
| Jun 13, 2017 | - | $18,497 | +51% | -53% | 125 | $148 | $31,962,383 | 47 |
| Jun 14, 2017 | - | $11,864 | -36% | -48% | 125 | $95 | $31,974,247 | 48 |
| Jun 15, 2017 | - | $7,050 | -41% | -62% | 125 | $56 | $31,981,297 | 49 |
| Jun 16, 2017 | - | $25,472 | +261% | -14% | 119 | $214 | $32,006,769 | 50 |
| Jun 17, 2017 | - | $38,387 | +51% | -27% | 119 | $323 | $32,045,156 | 51 |
| Jun 18, 2017 | - | $42,873 | +12% | +3% | 119 | $360 | $32,088,029 | 52 |
| Jun 19, 2017 | - | $14,176 | -67% | +16% | 119 | $119 | $32,102,205 | 53 |
| Jun 20, 2017 | - | $16,792 | +18% | -9% | 119 | $141 | $32,118,997 | 54 |
| Jun 21, 2017 | - | $15,020 | -11% | +27% | 119 | $126 | $32,134,017 | 55 |
| Jun 22, 2017 | - | $15,387 | +2% | +118% | 119 | $129 | $32,149,404 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 28, 2017 | 2 | $15,403,320 | 1,118 | $13,778 | $15,403,320 | 1 | |
| May 5, 2017 | 4 | $6,989,681 | -55% | 1,203 | $5,810 | $22,393,001 | 2 |
| May 12, 2017 | 7 | $4,865,809 | -30% | 1,123 | $4,333 | $27,258,810 | 3 |
| May 19, 2017 | 11 | $2,651,770 | -46% | 948 | $2,797 | $29,910,580 | 4 |
| May 26, 2017 | 12 | $1,512,924 | -43% | 669 | $2,261 | $31,423,504 | 5 |
| Jun 2, 2017 | 17 | $383,989 | -75% | 277 | $1,386 | $31,807,493 | 6 |
| Jun 9, 2017 | 26 | $173,804 | -55% | 125 | $1,390 | $31,981,297 | 7 |
| Jun 16, 2017 | 26 | $168,107 | -3% | 119 | $1,413 | $32,149,404 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Handsome and very young Maximo has a dream to be rich without ever having to work a day in his life. Having made a career of seducing rich older women, he marries a wealthy woman more than twice his age. 25 years later, spoiled and bored from waking up next to his now 80-year-old wife, he gets the surprise of his life when she ends up dumping him for a younger car salesman. Forced out of his mansion and desperate for a place to stay, he must move in with his estranged sister, Sara, and her nerdy but adorable son, Hugo, in their small apartment. Anxious to return to the lap of luxury, Maximo uses his nephew’s crush on a classmate to get to his new target—her grandmother, Celeste, a widowed billionaire. As Maximo tries to rekindle his powers as a Latin lover, he finds himself bonding with his nephew Hugo, and he begins to learn that being a Latin lover means that loving money isn't as important as the love of your family.
Metrics
| Opening Weekend: | $12,252,439 (38.1% of total gross) |
| Legs: | 2.62 (domestic box office/biggest weekend) |
| Domestic Share: | 51.4% (domestic box office/worldwide) |
| Production Budget: | $10,000,000 (worldwide box office is 6.3 times production budget) |
| Theater counts: | 1,118 opening theaters/1,203 max. theaters, 4.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $42,865,872 |
Movie Details
| Domestic Releases: | April 28th, 2017 (Wide) by Lionsgate |
| International Releases: | May 5th, 2017 (Wide), released as Cómo Ser Un Latin Lover (Mexico)
May 5th, 2017 (Wide), released as Как да бъдеш латино любовник (Bulgaria) June 30th, 2017 (Wide) (Brazil) July 14th, 2017 (Wide), released as Milovník po přechodu (Czech Republic) July 14th, 2017 (Wide) (Slovakia) |
| Video Release: | August 1st, 2017 by Lionsgate Home Entertainment |
| MPA Rating: | PG-13 for crude humor, sexual references and gestures, and for brief nudity. (Rating bulletin 2463 (Cert #50876), 2/15/2017) |
| Running Time: | 115 minutes |
| Cast, crew, or production detail: | Actors Making Their Directorial Debut |
| Plot point: | Bad Role Models, Dysfunctional Family, Faked Romance, May / December Romance, Relationships Gone Wrong |
| Subgenre: | Family Comedy |
| Target audience: | Hispanic |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | 3Pas Studios, Pantelion Films, Lionsgate, Videocine |
| Production Countries: | United States |
| Languages: | English, Spanish |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 28, 2017 | 2 | $12,252,439 | 1,118 | $10,959 | $12,252,439 | 1 | |
| May 5, 2017 | 4 | $5,144,904 | -58% | 1,203 | $4,277 | $20,548,224 | 2 |
| May 12, 2017 | 7 | $3,858,898 | -25% | 1,123 | $3,436 | $26,251,899 | 3 |
| May 19, 2017 | 10 | $2,051,180 | -47% | 948 | $2,164 | $29,309,990 | 4 |
| May 26, 2017 | 12 | $973,484 | -53% | 669 | $1,455 | $30,884,064 | 5 |
| Jun 2, 2017 | 17 | $277,496 | -71% | 277 | $1,002 | $31,701,000 | 6 |
| Jun 9, 2017 | 26 | $124,148 | -55% | 125 | $993 | $31,931,641 | 7 |
| Jun 16, 2017 | 24 | $106,732 | -14% | 119 | $897 | $32,088,029 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Apr 27, 2017 | P | $450,000 | 925 | $486 | $450,000 | |||
| Apr 28, 2017 | 3 | $3,896,264 | 1,118 | $3,485 | $3,896,264 | 1 | ||
| Apr 29, 2017 | 3 | $4,299,948 | +10% | 1,118 | $3,846 | $8,196,212 | 2 | |
| Apr 30, 2017 | 2 | $4,056,227 | -6% | 1,118 | $3,628 | $12,252,439 | 3 | |
| May 1, 2017 | 2 | $848,782 | -79% | 1,118 | $759 | $13,101,221 | 4 | |
| May 2, 2017 | 2 | $1,100,402 | +30% | 1,118 | $984 | $14,201,623 | 5 | |
| May 3, 2017 | 2 | $655,010 | -40% | 1,118 | $586 | $14,856,633 | 6 | |
| May 4, 2017 | 2 | $546,687 | -17% | 1,118 | $489 | $15,403,320 | 7 | |
| May 5, 2017 | 4 | $1,336,033 | +144% | -66% | 1,203 | $1,111 | $16,739,353 | 8 |
| May 6, 2017 | 6 | $1,677,141 | +26% | -61% | 1,203 | $1,394 | $18,416,494 | 9 |
| May 7, 2017 | 3 | $2,131,730 | +27% | -47% | 1,203 | $1,772 | $20,548,224 | 10 |
| May 8, 2017 | 3 | $392,461 | -82% | -54% | 1,203 | $326 | $20,940,685 | 11 |
| May 9, 2017 | 3 | $579,221 | +48% | -47% | 1,203 | $481 | $21,519,906 | 12 |
| May 10, 2017 | 3 | $539,305 | -7% | -18% | 1,203 | $448 | $22,059,211 | 13 |
| May 11, 2017 | 4 | $333,790 | -38% | -39% | 1,203 | $277 | $22,393,001 | 14 |
| May 12, 2017 | 8 | $819,930 | +146% | -39% | 1,123 | $730 | $23,212,931 | 15 |
| May 13, 2017 | 7 | $1,360,762 | +66% | -19% | 1,123 | $1,212 | $24,573,693 | 16 |
| May 14, 2017 | 5 | $1,678,206 | +23% | -21% | 1,123 | $1,494 | $26,251,899 | 17 |
| May 15, 2017 | 6 | $263,770 | -84% | -33% | 1,123 | $235 | $26,515,669 | 18 |
| May 16, 2017 | 7 | $339,555 | +29% | -41% | 1,123 | $302 | $26,855,224 | 19 |
| May 17, 2017 | 7 | $219,225 | -35% | -59% | 1,123 | $195 | $27,074,449 | 20 |
| May 18, 2017 | 7 | $184,361 | -16% | -45% | 1,123 | $164 | $27,258,810 | 21 |
| May 19, 2017 | 10 | $501,314 | +172% | -39% | 948 | $529 | $27,760,124 | 22 |
| May 20, 2017 | 10 | $844,674 | +68% | -38% | 948 | $891 | $28,604,798 | 23 |
| May 21, 2017 | 10 | $705,192 | -17% | -58% | 948 | $744 | $29,309,990 | 24 |
| May 22, 2017 | 10 | $156,884 | -78% | -41% | 948 | $165 | $29,466,874 | 25 |
| May 23, 2017 | 10 | $215,590 | +37% | -37% | 948 | $227 | $29,682,464 | 26 |
| May 24, 2017 | 10 | $128,029 | -41% | -42% | 948 | $135 | $29,810,493 | 27 |
| May 25, 2017 | 12 | $100,087 | -22% | -46% | 948 | $106 | $29,910,580 | 28 |
| May 26, 2017 | 12 | $225,202 | +125% | -55% | 669 | $337 | $30,135,782 | 29 |
| May 27, 2017 | 12 | $345,117 | +53% | -59% | 669 | $516 | $30,480,899 | 30 |
| May 28, 2017 | 12 | $403,165 | +17% | -43% | 669 | $603 | $30,884,064 | 31 |
| May 29, 2017 | 12 | $333,613 | -17% | +113% | 669 | $499 | $31,217,677 | 32 |
| May 30, 2017 | 12 | $95,404 | -71% | -56% | 669 | $143 | $31,313,081 | 33 |
| May 31, 2017 | 12 | $67,191 | -30% | -48% | 669 | $100 | $31,380,272 | 34 |
| Jun 1, 2017 | 13 | $43,232 | -36% | -57% | 669 | $65 | $31,423,504 | 35 |
| Jun 2, 2017 | - | $63,232 | +46% | -72% | 277 | $228 | $31,486,736 | 36 |
| Jun 3, 2017 | - | $110,249 | +74% | -68% | 277 | $398 | $31,596,985 | 37 |
| Jun 4, 2017 | 15 | $104,015 | -6% | -74% | 277 | $376 | $31,701,000 | 38 |
| Jun 5, 2017 | - | $25,615 | -75% | -92% | 277 | $92 | $31,726,615 | 39 |
| Jun 6, 2017 | - | $39,666 | +55% | -58% | 277 | $143 | $31,766,281 | 40 |
| Jun 7, 2017 | - | $22,843 | -42% | -66% | 277 | $82 | $31,789,124 | 41 |
| Jun 8, 2017 | - | $18,369 | -20% | -58% | 277 | $66 | $31,807,493 | 42 |
| Jun 9, 2017 | - | $29,707 | +62% | -53% | 125 | $238 | $31,837,200 | 43 |
| Jun 10, 2017 | - | $52,773 | +78% | -52% | 125 | $422 | $31,889,973 | 44 |
| Jun 11, 2017 | - | $41,668 | -21% | -60% | 125 | $333 | $31,931,641 | 45 |
| Jun 12, 2017 | - | $12,245 | -71% | -52% | 125 | $98 | $31,943,886 | 46 |
| Jun 13, 2017 | - | $18,497 | +51% | -53% | 125 | $148 | $31,962,383 | 47 |
| Jun 14, 2017 | - | $11,864 | -36% | -48% | 125 | $95 | $31,974,247 | 48 |
| Jun 15, 2017 | - | $7,050 | -41% | -62% | 125 | $56 | $31,981,297 | 49 |
| Jun 16, 2017 | - | $25,472 | +261% | -14% | 119 | $214 | $32,006,769 | 50 |
| Jun 17, 2017 | - | $38,387 | +51% | -27% | 119 | $323 | $32,045,156 | 51 |
| Jun 18, 2017 | - | $42,873 | +12% | +3% | 119 | $360 | $32,088,029 | 52 |
| Jun 19, 2017 | - | $14,176 | -67% | +16% | 119 | $119 | $32,102,205 | 53 |
| Jun 20, 2017 | - | $16,792 | +18% | -9% | 119 | $141 | $32,118,997 | 54 |
| Jun 21, 2017 | - | $15,020 | -11% | +27% | 119 | $126 | $32,134,017 | 55 |
| Jun 22, 2017 | - | $15,387 | +2% | +118% | 119 | $129 | $32,149,404 | 56 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 28, 2017 | 2 | $15,403,320 | 1,118 | $13,778 | $15,403,320 | 1 | |
| May 5, 2017 | 4 | $6,989,681 | -55% | 1,203 | $5,810 | $22,393,001 | 2 |
| May 12, 2017 | 7 | $4,865,809 | -30% | 1,123 | $4,333 | $27,258,810 | 3 |
| May 19, 2017 | 11 | $2,651,770 | -46% | 948 | $2,797 | $29,910,580 | 4 |
| May 26, 2017 | 12 | $1,512,924 | -43% | 669 | $2,261 | $31,423,504 | 5 |
| Jun 2, 2017 | 17 | $383,989 | -75% | 277 | $1,386 | $31,807,493 | 6 |
| Jun 9, 2017 | 26 | $173,804 | -55% | 125 | $1,390 | $31,981,297 | 7 |
| Jun 16, 2017 | 26 | $168,107 | -3% | 119 | $1,413 | $32,149,404 | 8 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.