I Am not Madame Bovary (2016)

I Am not Madame Bovary
Theatrical Performance
Domestic Box Office $436,798Details
International Box Office $70,403,856
Worldwide Box Office $70,840,654
Further financial details...

Synopsis

Li Xuelian and her husband Qin Yuhe stage a fake divorce to secure a second apartment in the city reserved by the government for single people. Qin remarries six months later — as agreed — but to a different woman. Furious, Li files a lawsuit with the county court but loses the case. Refusing to accept the court's findings, Li appeals to the chief justice, the county chief, and even the mayor, but fails at every turn. After Qin publicly accuses Li of being a “promiscuous woman” because she was not a virgin on their wedding night, Li is driven back to the courts to redeem her reputation. Li makes her way from county to city, enduring one trial after another, until she decides to make her appeal in far-off Beijing. Ten years go by, and the cases of Li’s divorce and her ruined reputation have not been resolved, but Li refuses to quit, much to the consternation of the government officials she antagonizes.

Metrics

Opening Weekend:$181,552 (41.6% of total gross)
Legs:2.41 (domestic box office/biggest weekend)
Domestic Share:0.6% (domestic box office/worldwide)
Theater counts:38 opening theaters/38 max. theaters, 2.2 weeks average run per theater
Infl. Adj. Dom. BO $603,896

Movie Details

Domestic Releases: November 18th, 2016 (Limited) by Well Go USA
International Releases: November 11th, 2016 (Wide), released as I Am Not Madame Bovary (Australia)
November 17th, 2016 (Wide), released as I Am Not Madame Bovary (China)
November 18th, 2016 (Wide), released as I Am Not Madame Bovary (New Zealand)
March 10th, 2017 (Wide), released as Yo no soy Madame Bovary (Spain)
May 26th, 2017 (Wide), released as I am Not Madame Bovary (United Kingdom)
MPA Rating: Not Rated
Running Time: 139 minutes
Geographical setting: China
Plot point: Government Bureaucracy, Lawyers, Messy Divorce, Relationships Gone Wrong, White Collar Crime
Subgenre: Comedy Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Beijing Sparkle Roll Media Corporation, Huayi Brothers Corp., Beijing Skywheel Entertainment Co Ltd, Huayi Brothers Pictures Ltd, Zhejiang Dongyang Mayla Media Co Ltd
Production Countries: China
Languages: Mandarin

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 18, 2016 27 $181,552   38 $4,778   $181,552 1
Nov 25, 2016 39 $69,495 -62% 27 $2,574   $356,620 2
Dec 2, 2016 46 $24,041 -65% 9 $2,671   $409,799 3
Dec 9, 2016 55 $9,320 -61% 6 $1,553   $428,185 4
Dec 16, 2016 62 $2,326 -75% 1 $2,326   $435,387 5
Jan 6, 2017 64 $670   1 $670   $436,596 8

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 18, 2016 30 $287,125   38 $7,556   $287,125 1
Nov 25, 2016 39 $98,633 -66% 27 $3,653   $385,758 2
Dec 2, 2016 48 $33,107 -66% 9 $3,679   $418,865 3
Dec 9, 2016 55 $14,196 -57% 6 $2,366   $433,061 4
Dec 16, 2016 75 $2,865 -80% 1 $2,865   $435,926 5
Jan 6, 2017 60 $872   1 $872   $436,798 8

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

Li Xuelian and her husband Qin Yuhe stage a fake divorce to secure a second apartment in the city reserved by the government for single people. Qin remarries six months later — as agreed — but to a different woman. Furious, Li files a lawsuit with the county court but loses the case. Refusing to accept the court's findings, Li appeals to the chief justice, the county chief, and even the mayor, but fails at every turn. After Qin publicly accuses Li of being a “promiscuous woman” because she was not a virgin on their wedding night, Li is driven back to the courts to redeem her reputation. Li makes her way from county to city, enduring one trial after another, until she decides to make her appeal in far-off Beijing. Ten years go by, and the cases of Li’s divorce and her ruined reputation have not been resolved, but Li refuses to quit, much to the consternation of the government officials she antagonizes.

Metrics

Opening Weekend:$181,552 (41.6% of total gross)
Legs:2.41 (domestic box office/biggest weekend)
Domestic Share:0.6% (domestic box office/worldwide)
Theater counts:38 opening theaters/38 max. theaters, 2.2 weeks average run per theater
Infl. Adj. Dom. BO $603,896

Movie Details

Domestic Releases: November 18th, 2016 (Limited) by Well Go USA
International Releases: November 11th, 2016 (Wide), released as I Am Not Madame Bovary (Australia)
November 17th, 2016 (Wide), released as I Am Not Madame Bovary (China)
November 18th, 2016 (Wide), released as I Am Not Madame Bovary (New Zealand)
March 10th, 2017 (Wide), released as Yo no soy Madame Bovary (Spain)
May 26th, 2017 (Wide), released as I am Not Madame Bovary (United Kingdom)
MPA Rating: Not Rated
Running Time: 139 minutes
Geographical setting: China
Plot point: Government Bureaucracy, Lawyers, Messy Divorce, Relationships Gone Wrong, White Collar Crime
Subgenre: Comedy Drama
Source:Based on Fiction Book/Short Story
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Beijing Sparkle Roll Media Corporation, Huayi Brothers Corp., Beijing Skywheel Entertainment Co Ltd, Huayi Brothers Pictures Ltd, Zhejiang Dongyang Mayla Media Co Ltd
Production Countries: China
Languages: Mandarin

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 18, 2016 27 $181,552   38 $4,778   $181,552 1
Nov 25, 2016 39 $69,495 -62% 27 $2,574   $356,620 2
Dec 2, 2016 46 $24,041 -65% 9 $2,671   $409,799 3
Dec 9, 2016 55 $9,320 -61% 6 $1,553   $428,185 4
Dec 16, 2016 62 $2,326 -75% 1 $2,326   $435,387 5
Jan 6, 2017 64 $670   1 $670   $436,596 8

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 18, 2016 30 $287,125   38 $7,556   $287,125 1
Nov 25, 2016 39 $98,633 -66% 27 $3,653   $385,758 2
Dec 2, 2016 48 $33,107 -66% 9 $3,679   $418,865 3
Dec 9, 2016 55 $14,196 -57% 6 $2,366   $433,061 4
Dec 16, 2016 75 $2,865 -80% 1 $2,865   $435,926 5
Jan 6, 2017 60 $872   1 $872   $436,798 8

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.