IF (2024)

If
Theatrical Performance
Domestic Box Office $111,375,918Details
International Box Office $73,522,752
Worldwide Box Office $184,898,670
Domestic Physical Disc Sales
DVD Sales (estimated) $1,544,040
Blu-ray Sales (estimated) $1,748,123
Total $3,292,163
Further financial details...

Synopsis

A girl discovers that she can see everyone’s imaginary friends, IFs, and has to decide what she does with that superpower. She decides to embark on a magical adventure to reconnect forgotten IFs with their kids.

Metrics

Opening Weekend:$33,715,801 (30.3% of total gross)
Legs:3.30 (domestic box office/biggest weekend)
Domestic Share:60.2% (domestic box office/worldwide)
Production Budget:$110,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:4,041 opening theaters/4,068 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $117,776,830

Movie Details

Domestic Releases: May 17th, 2024 (Wide) by Paramount Pictures
International Releases: May 8th, 2024 (Wide), released as If (Switzerland (French Speaking))
May 8th, 2024 (Wide), released as Blue & Compagnie (France)
May 8th, 2024 (Wide), released as If (Belgium)
May 8th, 2024 (Wide) (Switzerland)
May 9th, 2024 (Wide), released as IF: Amigos Imaginários (Portugal)
Video Release: June 18th, 2024 by Paramount Home Video
MPA Rating: PG for thematic elements and mild language.
(Rating bulletin 2832 (cert #54805), 5/1/2024)
Running Time: 104 minutes
Filming location (city or town): New York, NY
Filming location (country): United States
Filming location (state or county): New York, United States
Geographical setting: New York
Plot point: Imaginary Friend
Subgenre: Buddy Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Maximum Effect , Paramount Pictures, Sunday Night
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 17, 2024 1 $33,715,801   4,041 $8,343   $33,715,801 1
May 24, 2024 3 $16,145,804 -52% 4,068 $3,969   $58,712,596 2
May 31, 2024 3 $10,505,718 -35% 3,783 $2,777   $80,134,668 3
Jun 7, 2024 3 $7,853,196 -25% 3,582 $2,192   $93,372,984 4
Jun 14, 2024 5 $3,602,877 -54% 3,006 $1,199   $101,061,638 5
Jun 21, 2024 6 $2,714,604 -25% 2,504 $1,084   $106,552,708 6
Jun 28, 2024 11 $1,494,304 -45% 1,252 $1,194   $109,845,996 7
Jul 5, 2024 - $323,125 -78% 445 $726   $110,794,307 8
Jul 12, 2024 - $129,558 -60% 158 $820   $111,092,564 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 16, 2024 P $1,750,000     0     $1,750,000  
May 17, 2024 1 $10,423,126     4,041 $2,579   $10,423,126 1
May 18, 2024 1 $14,006,940 +34%   4,041 $3,466   $24,430,066 2
May 19, 2024 1 $9,285,735 -34%   4,041 $2,298   $33,715,801 3
May 20, 2024 1 $2,461,117 -73%   4,041 $609   $36,176,918 4
May 21, 2024 1 $2,862,407 +16%   4,041 $708   $39,039,325 5
May 22, 2024 2 $1,803,707 -37%   4,041 $446   $40,843,032 6
May 23, 2024 1 $1,723,760 -4%   4,041 $427   $42,566,792 7
May 24, 2024 3 $4,316,578 +150% -59% 4,068 $1,061   $46,883,370 8
May 25, 2024 3 $6,132,295 +42% -56% 4,068 $1,507   $53,015,665 9
May 26, 2024 3 $5,696,931 -7% -39% 4,068 $1,400   $58,712,596 10
May 27, 2024 2 $6,163,496 +8% +150% 4,068 $1,515   $64,876,092 11
May 28, 2024 3 $1,945,584 -68% -32% 4,068 $478   $66,821,676 12
May 29, 2024 3 $1,376,948 -29% -24% 4,068 $338   $68,198,624 13
May 30, 2024 3 $1,430,326 +4% -17% 4,068 $352   $69,628,950 14
May 31, 2024 3 $2,892,086 +102% -33% 3,783 $764   $72,521,036 15
Jun 1, 2024 2 $4,411,590 +53% -28% 3,783 $1,166   $76,932,626 16
Jun 2, 2024 3 $3,202,042 -27% -44% 3,783 $846   $80,134,668 17
Jun 3, 2024 3 $1,086,188 -66% -82% 3,783 $287   $81,220,856 18
Jun 4, 2024 2 $1,772,365 +63% -9% 3,783 $469   $82,993,221 19
Jun 5, 2024 2 $1,306,042 -26% -5% 3,783 $345   $84,299,263 20
Jun 6, 2024 2 $1,220,525 -7% -15% 3,783 $323   $85,519,788 21
Jun 7, 2024 4 $2,349,282 +92% -19% 3,582 $656   $87,869,070 22
Jun 8, 2024 3 $3,201,272 +36% -27% 3,582 $894   $91,070,342 23
Jun 9, 2024 3 $2,302,642 -28% -28% 3,582 $643   $93,372,984 24
Jun 10, 2024 4 $932,959 -59% -14% 3,582 $260   $94,305,943 25
Jun 11, 2024 3 $1,455,332 +56% -18% 3,582 $406   $95,761,275 26
Jun 12, 2024 3 $985,208 -32% -25% 3,582 $275   $96,746,483 27
Jun 13, 2024 3 $712,278 -28% -42% 3,582 $199   $97,458,761 28
Jun 14, 2024 6 $1,091,302 +53% -54% 3,006 $363   $98,550,063 29
Jun 15, 2024 6 $1,296,479 +19% -60% 3,006 $431   $99,846,542 30
Jun 16, 2024 5 $1,215,096 -6% -47% 3,006 $404   $101,061,638 31
Jun 17, 2024 6 $504,866 -58% -46% 3,006 $168   $101,566,504 32
Jun 18, 2024 4 $846,745 +68% -42% 3,006 $282   $102,413,249 33
Jun 19, 2024 4 $893,359 +6% -9% 3,006 $297   $103,306,608 34
Jun 20, 2024 6 $531,496 -41% -25% 3,006 $177   $103,838,104 35
Jun 21, 2024 7 $799,756 +50% -27% 2,504 $319   $104,637,860 36
Jun 22, 2024 6 $1,127,960 +41% -13% 2,504 $450   $105,765,820 37
Jun 23, 2024 6 $786,888 -30% -35% 2,504 $314   $106,552,708 38
Jun 24, 2024 6 $381,866 -51% -24% 2,504 $153   $106,934,574 39
Jun 25, 2024 5 $616,743 +62% -27% 2,504 $246   $107,551,317 40
Jun 26, 2024 5 $445,840 -28% -50% 2,504 $178   $107,997,157 41
Jun 27, 2024 - $354,535 -20% -33% 2,504 $142   $108,351,692 42
Jun 28, 2024 11 $469,495 +32% -41% 1,252 $375   $108,821,187 43
Jun 29, 2024 10 $577,259 +23% -49% 1,252 $461   $109,398,446 44
Jun 30, 2024 10 $447,550 -22% -43% 1,252 $357   $109,845,996 45
Jul 1, 2024 - $189,786 -58% -50% 1,252 $152   $110,035,782 46
Jul 2, 2024 - $281,793 +48% -54% 1,252 $225   $110,317,575 47
Jul 3, 2024 - $72,130 -74% -84% 682 $106   $110,389,705 48
Jul 4, 2024 - $81,477 +13% -77% 682 $119   $110,471,182 49
Jul 5, 2024 - $121,326 +49% -74% 445 $273   $110,592,508 50
Jul 6, 2024 - $130,075 +7% -77% 445 $292   $110,722,583 51
Jul 7, 2024 - $71,724 -45% -84% 445 $161   $110,794,307 52
Jul 8, 2024 - $37,769 -47% -80% 445 $85   $110,832,076 53
Jul 9, 2024 - $51,685 +37% -82% 445 $116   $110,883,761 54
Jul 10, 2024 - $45,221 -13% -37% 445 $102   $110,928,982 55
Jul 11, 2024 14 $34,024 -25% -58% 445 $76   $110,963,006 56
Jul 12, 2024 - $46,545 +37% -62% 158 $295   $111,009,551 57
Jul 13, 2024 - $58,314 +25% -55% 158 $369   $111,067,865 58
Jul 14, 2024 - $24,699 -58% -66% 158 $156   $111,092,564 59
Jul 15, 2024 - $12,303 -50% -67% 158 $78   $111,104,867 60
Jul 16, 2024 - $18,279 +49% -65% 158 $116   $111,123,146 61
Jul 17, 2024 - $13,541 -26% -70% 158 $86   $111,136,687 62
Jul 18, 2024 - $13,230 -2% -61% 158 $84   $111,149,917 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 17, 2024 1 $42,566,792   4,041 $10,534   $42,566,792 1
May 24, 2024 3 $27,062,158 -36% 4,068 $6,652   $69,628,950 2
May 31, 2024 2 $15,890,838 -41% 3,783 $4,201   $85,519,788 3
Jun 7, 2024 3 $11,938,973 -25% 3,582 $3,333   $97,458,761 4
Jun 14, 2024 5 $6,379,343 -47% 3,006 $2,122   $103,838,104 5
Jun 21, 2024 7 $4,513,588 -29% 2,504 $1,803   $108,351,692 6
Jun 28, 2024 13 $2,119,490 -53% 682 $3,108   $110,471,182 7
Jul 5, 2024 16 $491,824 -77% 445 $1,105   $110,963,006 8
Jul 12, 2024 20 $186,911 -62% 158 $1,183   $111,149,917 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

A girl discovers that she can see everyone’s imaginary friends, IFs, and has to decide what she does with that superpower. She decides to embark on a magical adventure to reconnect forgotten IFs with their kids.

Metrics

Opening Weekend:$33,715,801 (30.3% of total gross)
Legs:3.30 (domestic box office/biggest weekend)
Domestic Share:60.2% (domestic box office/worldwide)
Production Budget:$110,000,000 (worldwide box office is 1.7 times production budget)
Theater counts:4,041 opening theaters/4,068 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $117,776,830

Movie Details

Domestic Releases: May 17th, 2024 (Wide) by Paramount Pictures
International Releases: May 8th, 2024 (Wide), released as If (Switzerland (French Speaking))
May 8th, 2024 (Wide), released as Blue & Compagnie (France)
May 8th, 2024 (Wide), released as If (Belgium)
May 8th, 2024 (Wide) (Switzerland)
May 9th, 2024 (Wide), released as IF: Amigos Imaginários (Portugal)
Video Release: June 18th, 2024 by Paramount Home Video
MPA Rating: PG for thematic elements and mild language.
(Rating bulletin 2832 (cert #54805), 5/1/2024)
Running Time: 104 minutes
Filming location (city or town): New York, NY
Filming location (country): United States
Filming location (state or county): New York, United States
Geographical setting: New York
Plot point: Imaginary Friend
Subgenre: Buddy Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Animation/Live Action
Creative Type:Kids Fiction
Production/Financing Companies: Maximum Effect , Paramount Pictures, Sunday Night
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 17, 2024 1 $33,715,801   4,041 $8,343   $33,715,801 1
May 24, 2024 3 $16,145,804 -52% 4,068 $3,969   $58,712,596 2
May 31, 2024 3 $10,505,718 -35% 3,783 $2,777   $80,134,668 3
Jun 7, 2024 3 $7,853,196 -25% 3,582 $2,192   $93,372,984 4
Jun 14, 2024 5 $3,602,877 -54% 3,006 $1,199   $101,061,638 5
Jun 21, 2024 6 $2,714,604 -25% 2,504 $1,084   $106,552,708 6
Jun 28, 2024 11 $1,494,304 -45% 1,252 $1,194   $109,845,996 7
Jul 5, 2024 - $323,125 -78% 445 $726   $110,794,307 8
Jul 12, 2024 - $129,558 -60% 158 $820   $111,092,564 9

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
May 16, 2024 P $1,750,000     0     $1,750,000  
May 17, 2024 1 $10,423,126     4,041 $2,579   $10,423,126 1
May 18, 2024 1 $14,006,940 +34%   4,041 $3,466   $24,430,066 2
May 19, 2024 1 $9,285,735 -34%   4,041 $2,298   $33,715,801 3
May 20, 2024 1 $2,461,117 -73%   4,041 $609   $36,176,918 4
May 21, 2024 1 $2,862,407 +16%   4,041 $708   $39,039,325 5
May 22, 2024 2 $1,803,707 -37%   4,041 $446   $40,843,032 6
May 23, 2024 1 $1,723,760 -4%   4,041 $427   $42,566,792 7
May 24, 2024 3 $4,316,578 +150% -59% 4,068 $1,061   $46,883,370 8
May 25, 2024 3 $6,132,295 +42% -56% 4,068 $1,507   $53,015,665 9
May 26, 2024 3 $5,696,931 -7% -39% 4,068 $1,400   $58,712,596 10
May 27, 2024 2 $6,163,496 +8% +150% 4,068 $1,515   $64,876,092 11
May 28, 2024 3 $1,945,584 -68% -32% 4,068 $478   $66,821,676 12
May 29, 2024 3 $1,376,948 -29% -24% 4,068 $338   $68,198,624 13
May 30, 2024 3 $1,430,326 +4% -17% 4,068 $352   $69,628,950 14
May 31, 2024 3 $2,892,086 +102% -33% 3,783 $764   $72,521,036 15
Jun 1, 2024 2 $4,411,590 +53% -28% 3,783 $1,166   $76,932,626 16
Jun 2, 2024 3 $3,202,042 -27% -44% 3,783 $846   $80,134,668 17
Jun 3, 2024 3 $1,086,188 -66% -82% 3,783 $287   $81,220,856 18
Jun 4, 2024 2 $1,772,365 +63% -9% 3,783 $469   $82,993,221 19
Jun 5, 2024 2 $1,306,042 -26% -5% 3,783 $345   $84,299,263 20
Jun 6, 2024 2 $1,220,525 -7% -15% 3,783 $323   $85,519,788 21
Jun 7, 2024 4 $2,349,282 +92% -19% 3,582 $656   $87,869,070 22
Jun 8, 2024 3 $3,201,272 +36% -27% 3,582 $894   $91,070,342 23
Jun 9, 2024 3 $2,302,642 -28% -28% 3,582 $643   $93,372,984 24
Jun 10, 2024 4 $932,959 -59% -14% 3,582 $260   $94,305,943 25
Jun 11, 2024 3 $1,455,332 +56% -18% 3,582 $406   $95,761,275 26
Jun 12, 2024 3 $985,208 -32% -25% 3,582 $275   $96,746,483 27
Jun 13, 2024 3 $712,278 -28% -42% 3,582 $199   $97,458,761 28
Jun 14, 2024 6 $1,091,302 +53% -54% 3,006 $363   $98,550,063 29
Jun 15, 2024 6 $1,296,479 +19% -60% 3,006 $431   $99,846,542 30
Jun 16, 2024 5 $1,215,096 -6% -47% 3,006 $404   $101,061,638 31
Jun 17, 2024 6 $504,866 -58% -46% 3,006 $168   $101,566,504 32
Jun 18, 2024 4 $846,745 +68% -42% 3,006 $282   $102,413,249 33
Jun 19, 2024 4 $893,359 +6% -9% 3,006 $297   $103,306,608 34
Jun 20, 2024 6 $531,496 -41% -25% 3,006 $177   $103,838,104 35
Jun 21, 2024 7 $799,756 +50% -27% 2,504 $319   $104,637,860 36
Jun 22, 2024 6 $1,127,960 +41% -13% 2,504 $450   $105,765,820 37
Jun 23, 2024 6 $786,888 -30% -35% 2,504 $314   $106,552,708 38
Jun 24, 2024 6 $381,866 -51% -24% 2,504 $153   $106,934,574 39
Jun 25, 2024 5 $616,743 +62% -27% 2,504 $246   $107,551,317 40
Jun 26, 2024 5 $445,840 -28% -50% 2,504 $178   $107,997,157 41
Jun 27, 2024 - $354,535 -20% -33% 2,504 $142   $108,351,692 42
Jun 28, 2024 11 $469,495 +32% -41% 1,252 $375   $108,821,187 43
Jun 29, 2024 10 $577,259 +23% -49% 1,252 $461   $109,398,446 44
Jun 30, 2024 10 $447,550 -22% -43% 1,252 $357   $109,845,996 45
Jul 1, 2024 - $189,786 -58% -50% 1,252 $152   $110,035,782 46
Jul 2, 2024 - $281,793 +48% -54% 1,252 $225   $110,317,575 47
Jul 3, 2024 - $72,130 -74% -84% 682 $106   $110,389,705 48
Jul 4, 2024 - $81,477 +13% -77% 682 $119   $110,471,182 49
Jul 5, 2024 - $121,326 +49% -74% 445 $273   $110,592,508 50
Jul 6, 2024 - $130,075 +7% -77% 445 $292   $110,722,583 51
Jul 7, 2024 - $71,724 -45% -84% 445 $161   $110,794,307 52
Jul 8, 2024 - $37,769 -47% -80% 445 $85   $110,832,076 53
Jul 9, 2024 - $51,685 +37% -82% 445 $116   $110,883,761 54
Jul 10, 2024 - $45,221 -13% -37% 445 $102   $110,928,982 55
Jul 11, 2024 14 $34,024 -25% -58% 445 $76   $110,963,006 56
Jul 12, 2024 - $46,545 +37% -62% 158 $295   $111,009,551 57
Jul 13, 2024 - $58,314 +25% -55% 158 $369   $111,067,865 58
Jul 14, 2024 - $24,699 -58% -66% 158 $156   $111,092,564 59
Jul 15, 2024 - $12,303 -50% -67% 158 $78   $111,104,867 60
Jul 16, 2024 - $18,279 +49% -65% 158 $116   $111,123,146 61
Jul 17, 2024 - $13,541 -26% -70% 158 $86   $111,136,687 62
Jul 18, 2024 - $13,230 -2% -61% 158 $84   $111,149,917 63

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
May 17, 2024 1 $42,566,792   4,041 $10,534   $42,566,792 1
May 24, 2024 3 $27,062,158 -36% 4,068 $6,652   $69,628,950 2
May 31, 2024 2 $15,890,838 -41% 3,783 $4,201   $85,519,788 3
Jun 7, 2024 3 $11,938,973 -25% 3,582 $3,333   $97,458,761 4
Jun 14, 2024 5 $6,379,343 -47% 3,006 $2,122   $103,838,104 5
Jun 21, 2024 7 $4,513,588 -29% 2,504 $1,803   $108,351,692 6
Jun 28, 2024 13 $2,119,490 -53% 682 $3,108   $110,471,182 7
Jul 5, 2024 16 $491,824 -77% 445 $1,105   $110,963,006 8
Jul 12, 2024 20 $186,911 -62% 158 $1,183   $111,149,917 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.