Imagine That (2009)

Imagine That
Theatrical Performance
Domestic Box Office $16,222,392Details
International Box Office $6,215,752
Worldwide Box Office $22,438,144
Further financial details...

Metrics

Opening Weekend:$5,503,519 (33.9% of total gross)
Legs:2.95 (domestic box office/biggest weekend)
Domestic Share:72.3% (domestic box office/worldwide)
Production Budget:$55,000,000 (worldwide box office is 0.4 times production budget)
Theater counts:3,008 opening theaters/3,011 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $25,869,313

Movie Details

Domestic Releases: June 12th, 2009 (Wide) by Paramount Pictures
Video Release: October 6th, 2009 by Paramount Home Video
MPA Rating: PG for some mild language and brief questionable behavior.
Running Time: 115 minutes
Plot point: Dysfunctional Family, Imaginary Friend, Native Americans, Professional Rivalry
Subgenre: Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Paramount Pictures, Nickelodeon Films, di Bonaventura Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 12, 2009 6 $5,503,519   3,008 $1,830   $5,503,519 1
Jun 19, 2009 9 $3,290,227 -40% 3,011 $1,093   $11,541,605 2
Jun 26, 2009 14 $942,273 -71% 1,135 $830   $14,067,015 3
Jul 3, 2009 20 $278,244 -70% 409 $680   $14,780,593 4
Jul 10, 2009 29 $171,809 -38% 209 $822   $15,120,353 5
Jul 17, 2009 31 $114,198 -34% 144 $793   $15,305,582 6
Jul 24, 2009 29 $175,139 +53% 221 $792   $15,537,936 7
Jul 31, 2009 33 $114,916 -34% 179 $642   $15,789,261 8
Aug 7, 2009 37 $95,192 -17% 137 $695   $15,972,486 9
Aug 14, 2009 44 $60,457 -36% 107 $565   $16,088,610 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 12, 2009 6 $1,837,255     3,008 $611   $1,837,255 1
Jun 13, 2009 7 $2,205,100 +20%   3,008 $733   $4,042,355 2
Jun 14, 2009 7 $1,461,164 -34%   3,008 $486   $5,503,519 3
Jun 15, 2009 7 $635,612 -56%   3,008 $211   $6,139,131 4
Jun 16, 2009 6 $744,594 +17%   3,008 $248   $6,883,725 5
Jun 17, 2009 7 $678,678 -9%   3,008 $226   $7,562,403 6
Jun 18, 2009 7 $688,975 +2%   3,008 $229   $8,251,378 7
Jun 19, 2009 9 $970,970 +41% -47% 3,011 $322   $9,222,348 8
Jun 20, 2009 9 $1,255,889 +29% -43% 3,011 $417   $10,478,237 9
Jun 21, 2009 10 $1,063,368 -15% -27% 3,011 $353   $11,541,605 10
Jun 22, 2009 9 $405,028 -62% -36% 3,011 $135   $11,946,633 11
Jun 23, 2009 9 $481,612 +19% -35% 3,011 $160   $12,428,245 12
Jun 24, 2009 9 $360,684 -25% -47% 3,011 $120   $12,788,929 13
Jun 25, 2009 9 $335,813 -7% -51% 3,011 $112   $13,124,742 14
Jun 26, 2009 13 $308,242 -8% -68% 1,135 $272   $13,432,984 15
Jun 27, 2009 14 $371,591 +21% -70% 1,135 $327   $13,804,575 16
Jun 28, 2009 14 $262,440 -29% -75% 1,135 $231   $14,067,015 17
Jun 29, 2009 14 $145,699 -44% -64% 1,135 $128   $14,212,714 18
Jun 30, 2009 14 $172,835 +19% -64% 1,135 $152   $14,385,549 19
Jul 1, 2009 - $52,776 -69% -85% 409 $129   $14,438,325 20
Jul 2, 2009 - $64,024 +21% -81% 409 $157   $14,502,349 21
Jul 3, 2009 14 $131,734 +106% -57% 409 $322   $14,634,083 22
Jul 4, 2009 18 $70,587 -46% -81% 409 $173   $14,704,670 23
Jul 5, 2009 19 $75,923 +8% -71% 409 $186   $14,780,593 24
Jul 6, 2009 20 $41,595 -45% -71% 409 $102   $14,822,188 25
Jul 7, 2009 20 $41,607 n/c -76% 409 $102   $14,863,795 26
Jul 8, 2009 19 $43,188 +4% -18% 409 $106   $14,906,983 27
Jul 9, 2009 20 $41,561 -4% -35% 409 $102   $14,948,544 28
Jul 10, 2009 - $63,324 +52% -52% 209 $303   $15,011,868 29
Jul 11, 2009 - $72,154 +14% +2% 209 $345   $15,084,022 30
Jul 12, 2009 - $36,331 -50% -52% 209 $174   $15,120,353 31
Jul 13, 2009 - $19,357 -47% -53% 209 $93   $15,139,710 32
Jul 14, 2009 - $21,867 +13% -47% 209 $105   $15,161,577 33
Jul 15, 2009 - $15,347 -30% -64% 209 $73   $15,176,924 34
Jul 16, 2009 - $14,460 -6% -65% 209 $69   $15,191,384 35
Jul 17, 2009 - $38,312 +165% -39% 144 $266   $15,229,696 36
Jul 18, 2009 - $48,118 +26% -33% 144 $334   $15,277,814 37
Jul 19, 2009 - $27,768 -42% -24% 144 $193   $15,305,582 38
Jul 20, 2009 - $10,350 -63% -47% 144 $72   $15,315,932 39
Jul 21, 2009 - $15,896 +54% -27% 144 $110   $15,331,828 40
Jul 22, 2009 - $15,976 +1% +4% 144 $111   $15,347,804 41
Jul 23, 2009 - $14,993 -6% +4% 144 $104   $15,362,797 42
Jul 24, 2009 - $60,115 +301% +57% 221 $272   $15,422,912 43
Jul 25, 2009 - $68,686 +14% +43% 221 $311   $15,491,598 44
Jul 26, 2009 - $46,338 -33% +67% 221 $210   $15,537,936 45
Jul 27, 2009 - $26,203 -43% +153% 221 $119   $15,564,139 46
Jul 28, 2009 - $38,529 +47% +142% 221 $174   $15,602,668 47
Jul 29, 2009 - $36,477 -5% +128% 221 $165   $15,639,145 48
Jul 30, 2009 - $35,200 -4% +135% 221 $159   $15,674,345 49
Jul 31, 2009 - $38,258 +9% -36% 179 $214   $15,712,603 50
Aug 1, 2009 - $44,592 +17% -35% 179 $249   $15,757,195 51
Aug 2, 2009 - $32,066 -28% -31% 179 $179   $15,789,261 52
Aug 3, 2009 - $17,324 -46% -34% 179 $97   $15,806,585 53
Aug 4, 2009 - $27,287 +58% -29% 179 $152   $15,833,872 54
Aug 5, 2009 - $21,505 -21% -41% 179 $120   $15,855,377 55
Aug 6, 2009 - $21,917 +2% -38% 179 $122   $15,877,294 56
Aug 7, 2009 - $29,846 +36% -22% 137 $218   $15,907,140 57
Aug 8, 2009 - $39,688 +33% -11% 137 $290   $15,946,828 58
Aug 9, 2009 - $25,658 -35% -20% 137 $187   $15,972,486 59
Aug 10, 2009 - $11,431 -55% -34% 137 $83   $15,983,917 60
Aug 11, 2009 - $14,874 +30% -45% 137 $109   $15,998,791 61
Aug 12, 2009 - $14,530 -2% -32% 137 $106   $16,013,321 62
Aug 13, 2009 - $14,832 +2% -32% 137 $108   $16,028,153 63
Aug 14, 2009 - $19,608 +32% -34% 107 $183   $16,047,761 64
Aug 15, 2009 - $25,322 +29% -36% 107 $237   $16,073,083 65
Aug 16, 2009 - $15,527 -39% -39% 107 $145   $16,088,610 66
Aug 17, 2009 - $8,024 -48% -30% 107 $75   $16,096,634 67
Aug 18, 2009 - $9,390 +17% -37% 107 $88   $16,106,024 68
Aug 19, 2009 - $8,888 -5% -39% 107 $83   $16,114,912 69
Aug 20, 2009 - $8,411 -5% -43% 107 $79   $16,123,323 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 12, 2009 7 $8,251,378   3,008 $2,743   $8,251,378 1
Jun 19, 2009 10 $4,873,364 -41% 3,011 $1,619   $13,124,742 2
Jun 26, 2009 16 $1,377,607 -72% 1,135 $1,214   $14,502,349 3
Jul 3, 2009 22 $446,195 -68% 409 $1,091   $14,948,544 4
Jul 10, 2009 30 $242,840 -46% 209 $1,162   $15,191,384 5
Jul 17, 2009 31 $171,413 -29% 144 $1,190   $15,362,797 6
Jul 24, 2009 27 $311,548 +82% 221 $1,410   $15,674,345 7
Jul 31, 2009 32 $202,949 -35% 179 $1,134   $15,877,294 8
Aug 7, 2009 36 $150,859 -26% 137 $1,101   $16,028,153 9
Aug 14, 2009 44 $95,170 -37% 107 $889   $16,123,323 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Metrics

Opening Weekend:$5,503,519 (33.9% of total gross)
Legs:2.95 (domestic box office/biggest weekend)
Domestic Share:72.3% (domestic box office/worldwide)
Production Budget:$55,000,000 (worldwide box office is 0.4 times production budget)
Theater counts:3,008 opening theaters/3,011 max. theaters, 2.8 weeks average run per theater
Infl. Adj. Dom. BO $25,869,313

Movie Details

Domestic Releases: June 12th, 2009 (Wide) by Paramount Pictures
Video Release: October 6th, 2009 by Paramount Home Video
MPA Rating: PG for some mild language and brief questionable behavior.
Running Time: 115 minutes
Plot point: Dysfunctional Family, Imaginary Friend, Native Americans, Professional Rivalry
Subgenre: Family Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Paramount Pictures, Nickelodeon Films, di Bonaventura Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 12, 2009 6 $5,503,519   3,008 $1,830   $5,503,519 1
Jun 19, 2009 9 $3,290,227 -40% 3,011 $1,093   $11,541,605 2
Jun 26, 2009 14 $942,273 -71% 1,135 $830   $14,067,015 3
Jul 3, 2009 20 $278,244 -70% 409 $680   $14,780,593 4
Jul 10, 2009 29 $171,809 -38% 209 $822   $15,120,353 5
Jul 17, 2009 31 $114,198 -34% 144 $793   $15,305,582 6
Jul 24, 2009 29 $175,139 +53% 221 $792   $15,537,936 7
Jul 31, 2009 33 $114,916 -34% 179 $642   $15,789,261 8
Aug 7, 2009 37 $95,192 -17% 137 $695   $15,972,486 9
Aug 14, 2009 44 $60,457 -36% 107 $565   $16,088,610 10

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 12, 2009 6 $1,837,255     3,008 $611   $1,837,255 1
Jun 13, 2009 7 $2,205,100 +20%   3,008 $733   $4,042,355 2
Jun 14, 2009 7 $1,461,164 -34%   3,008 $486   $5,503,519 3
Jun 15, 2009 7 $635,612 -56%   3,008 $211   $6,139,131 4
Jun 16, 2009 6 $744,594 +17%   3,008 $248   $6,883,725 5
Jun 17, 2009 7 $678,678 -9%   3,008 $226   $7,562,403 6
Jun 18, 2009 7 $688,975 +2%   3,008 $229   $8,251,378 7
Jun 19, 2009 9 $970,970 +41% -47% 3,011 $322   $9,222,348 8
Jun 20, 2009 9 $1,255,889 +29% -43% 3,011 $417   $10,478,237 9
Jun 21, 2009 10 $1,063,368 -15% -27% 3,011 $353   $11,541,605 10
Jun 22, 2009 9 $405,028 -62% -36% 3,011 $135   $11,946,633 11
Jun 23, 2009 9 $481,612 +19% -35% 3,011 $160   $12,428,245 12
Jun 24, 2009 9 $360,684 -25% -47% 3,011 $120   $12,788,929 13
Jun 25, 2009 9 $335,813 -7% -51% 3,011 $112   $13,124,742 14
Jun 26, 2009 13 $308,242 -8% -68% 1,135 $272   $13,432,984 15
Jun 27, 2009 14 $371,591 +21% -70% 1,135 $327   $13,804,575 16
Jun 28, 2009 14 $262,440 -29% -75% 1,135 $231   $14,067,015 17
Jun 29, 2009 14 $145,699 -44% -64% 1,135 $128   $14,212,714 18
Jun 30, 2009 14 $172,835 +19% -64% 1,135 $152   $14,385,549 19
Jul 1, 2009 - $52,776 -69% -85% 409 $129   $14,438,325 20
Jul 2, 2009 - $64,024 +21% -81% 409 $157   $14,502,349 21
Jul 3, 2009 14 $131,734 +106% -57% 409 $322   $14,634,083 22
Jul 4, 2009 18 $70,587 -46% -81% 409 $173   $14,704,670 23
Jul 5, 2009 19 $75,923 +8% -71% 409 $186   $14,780,593 24
Jul 6, 2009 20 $41,595 -45% -71% 409 $102   $14,822,188 25
Jul 7, 2009 20 $41,607 n/c -76% 409 $102   $14,863,795 26
Jul 8, 2009 19 $43,188 +4% -18% 409 $106   $14,906,983 27
Jul 9, 2009 20 $41,561 -4% -35% 409 $102   $14,948,544 28
Jul 10, 2009 - $63,324 +52% -52% 209 $303   $15,011,868 29
Jul 11, 2009 - $72,154 +14% +2% 209 $345   $15,084,022 30
Jul 12, 2009 - $36,331 -50% -52% 209 $174   $15,120,353 31
Jul 13, 2009 - $19,357 -47% -53% 209 $93   $15,139,710 32
Jul 14, 2009 - $21,867 +13% -47% 209 $105   $15,161,577 33
Jul 15, 2009 - $15,347 -30% -64% 209 $73   $15,176,924 34
Jul 16, 2009 - $14,460 -6% -65% 209 $69   $15,191,384 35
Jul 17, 2009 - $38,312 +165% -39% 144 $266   $15,229,696 36
Jul 18, 2009 - $48,118 +26% -33% 144 $334   $15,277,814 37
Jul 19, 2009 - $27,768 -42% -24% 144 $193   $15,305,582 38
Jul 20, 2009 - $10,350 -63% -47% 144 $72   $15,315,932 39
Jul 21, 2009 - $15,896 +54% -27% 144 $110   $15,331,828 40
Jul 22, 2009 - $15,976 +1% +4% 144 $111   $15,347,804 41
Jul 23, 2009 - $14,993 -6% +4% 144 $104   $15,362,797 42
Jul 24, 2009 - $60,115 +301% +57% 221 $272   $15,422,912 43
Jul 25, 2009 - $68,686 +14% +43% 221 $311   $15,491,598 44
Jul 26, 2009 - $46,338 -33% +67% 221 $210   $15,537,936 45
Jul 27, 2009 - $26,203 -43% +153% 221 $119   $15,564,139 46
Jul 28, 2009 - $38,529 +47% +142% 221 $174   $15,602,668 47
Jul 29, 2009 - $36,477 -5% +128% 221 $165   $15,639,145 48
Jul 30, 2009 - $35,200 -4% +135% 221 $159   $15,674,345 49
Jul 31, 2009 - $38,258 +9% -36% 179 $214   $15,712,603 50
Aug 1, 2009 - $44,592 +17% -35% 179 $249   $15,757,195 51
Aug 2, 2009 - $32,066 -28% -31% 179 $179   $15,789,261 52
Aug 3, 2009 - $17,324 -46% -34% 179 $97   $15,806,585 53
Aug 4, 2009 - $27,287 +58% -29% 179 $152   $15,833,872 54
Aug 5, 2009 - $21,505 -21% -41% 179 $120   $15,855,377 55
Aug 6, 2009 - $21,917 +2% -38% 179 $122   $15,877,294 56
Aug 7, 2009 - $29,846 +36% -22% 137 $218   $15,907,140 57
Aug 8, 2009 - $39,688 +33% -11% 137 $290   $15,946,828 58
Aug 9, 2009 - $25,658 -35% -20% 137 $187   $15,972,486 59
Aug 10, 2009 - $11,431 -55% -34% 137 $83   $15,983,917 60
Aug 11, 2009 - $14,874 +30% -45% 137 $109   $15,998,791 61
Aug 12, 2009 - $14,530 -2% -32% 137 $106   $16,013,321 62
Aug 13, 2009 - $14,832 +2% -32% 137 $108   $16,028,153 63
Aug 14, 2009 - $19,608 +32% -34% 107 $183   $16,047,761 64
Aug 15, 2009 - $25,322 +29% -36% 107 $237   $16,073,083 65
Aug 16, 2009 - $15,527 -39% -39% 107 $145   $16,088,610 66
Aug 17, 2009 - $8,024 -48% -30% 107 $75   $16,096,634 67
Aug 18, 2009 - $9,390 +17% -37% 107 $88   $16,106,024 68
Aug 19, 2009 - $8,888 -5% -39% 107 $83   $16,114,912 69
Aug 20, 2009 - $8,411 -5% -43% 107 $79   $16,123,323 70

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 12, 2009 7 $8,251,378   3,008 $2,743   $8,251,378 1
Jun 19, 2009 10 $4,873,364 -41% 3,011 $1,619   $13,124,742 2
Jun 26, 2009 16 $1,377,607 -72% 1,135 $1,214   $14,502,349 3
Jul 3, 2009 22 $446,195 -68% 409 $1,091   $14,948,544 4
Jul 10, 2009 30 $242,840 -46% 209 $1,162   $15,191,384 5
Jul 17, 2009 31 $171,413 -29% 144 $1,190   $15,362,797 6
Jul 24, 2009 27 $311,548 +82% 221 $1,410   $15,674,345 7
Jul 31, 2009 32 $202,949 -35% 179 $1,134   $15,877,294 8
Aug 7, 2009 36 $150,859 -26% 137 $1,101   $16,028,153 9
Aug 14, 2009 44 $95,170 -37% 107 $889   $16,123,323 10

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.