Dr. Seuss’ The Lorax (2012)
| Theatrical Performance | ||
| Domestic Box Office | $214,151,550 | Details |
| International Box Office | $136,946,253 | |
| Worldwide Box Office | $351,097,803 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $84,823,863 | |
| Blu-ray Sales (estimated) | $31,625,478 | |
| Total | $116,449,341 | |
| Further financial details... | ||
Synopsis
Dr. Seuss’ The Lorax is a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.
Metrics
| Opening Weekend: | $70,217,070 (32.8% of total gross) |
| Legs: | 3.05 (domestic box office/biggest weekend) |
| Domestic Share: | 61.0% (domestic box office/worldwide) |
| Production Budget: | $67,500,000 (worldwide box office is 5.2 times production budget) |
| Theater counts: | 3,729 opening theaters/3,769 max. theaters, 7.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $321,715,855 |
Movie Details
| Domestic Releases: | March 2nd, 2012 (Wide) by Universal, released as Dr. Seuss' The Lorax March 2nd, 2012 (IMAX) by Universal, released as Dr. Seuss' The Lorax |
| International Releases: | March 1st, 2012 (Wide), released as Doctor Seuss' The Lorax (United Arab Emirates)
March 8th, 2012 (Wide), released as Doctor Seuss' The Lorax (Singapore) March 9th, 2012 (Wide), released as Doctor Seuss' The Lorax (Latvia) March 9th, 2012 (Wide), released as Doctor Seuss' The Lorax (Poland) March 14th, 2012 (Wide), released as Doctor Seuss' The Lorax (Egypt) |
| Video Release: | August 7th, 2012 by Universal Home Entertainment |
| MPA Rating: | PG for brief mild language. (Rating bulletin 2206, 1/18/2012) |
| Running Time: | 101 minutes |
| Cast, crew, or production detail: | Agitprop, Breaking the Fourth Wall, Fantasy Sequence, Prologue, Voiceover/Narration |
| Film format: | 3-D, 3-D - Shot in 3-D, IMAX: DMR |
| Plot point: | Coming of Age, Corporate Malfeasance, Dysfunctional Family, Environment, Government Corruption, Inventor, Non-Chronological, Romance |
| Subgenre: | Family Adventure |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Adventure |
| Production Method: | Digital Animation |
| Creative Type: | Kids Fiction |
| Production/Financing Companies: | Chris Meledandri, Illumination Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $70,217,070 | 3,729 | $18,830 | $70,217,070 | 1 | |
| Mar 9, 2012 | 1 | $38,846,020 | -45% | 3,746 | $10,370 | $121,724,850 | 2 |
| Mar 16, 2012 | 2 | $22,764,760 | -41% | 3,769 | $6,040 | $158,387,775 | 3 |
| Mar 23, 2012 | 3 | $13,182,045 | -42% | 3,677 | $3,585 | $177,412,055 | 4 |
| Mar 30, 2012 | 5 | $7,784,645 | -41% | 3,264 | $2,385 | $189,332,445 | 5 |
| Apr 6, 2012 | 7 | $5,030,025 | -35% | 3,003 | $1,675 | $198,204,375 | 6 |
| Apr 13, 2012 | 10 | $3,051,285 | -39% | 2,112 | $1,445 | $204,513,915 | 7 |
| Apr 20, 2012 | 13 | $1,899,600 | -38% | 1,583 | $1,200 | $207,152,865 | 8 |
| Apr 27, 2012 | 17 | $848,070 | -55% | 883 | $960 | $208,435,750 | 9 |
| May 4, 2012 | 18 | $427,220 | -50% | 521 | $820 | $209,034,865 | 10 |
| May 11, 2012 | 19 | $432,245 | +1% | 455 | $950 | $209,591,935 | 11 |
| May 18, 2012 | 16 | $458,595 | +6% | 379 | $1,210 | $210,191,325 | 12 |
| May 25, 2012 | 17 | $475,785 | +4% | 390 | $1,220 | $210,839,555 | 13 |
| Jun 1, 2012 | 19 | $340,200 | -28% | 315 | $1,080 | $211,485,860 | 14 |
| Jun 8, 2012 | 19 | $337,855 | -1% | 290 | $1,165 | $212,028,510 | 15 |
| Jun 15, 2012 | 20 | $260,380 | -23% | 277 | $940 | $212,490,250 | 16 |
| Jun 22, 2012 | 25 | $205,925 | -21% | 234 | $880 | $212,901,275 | 17 |
| Jun 29, 2012 | 28 | $154,535 | -25% | 202 | $765 | $213,218,330 | 18 |
| Jul 6, 2012 | 34 | $132,945 | -14% | 175 | $760 | $213,494,660 | 19 |
| Jul 13, 2012 | 36 | $143,635 | +8% | 168 | $855 | $213,745,895 | 20 |
| Jul 20, 2012 | 34 | $86,005 | -40% | 167 | $515 | $213,949,505 | 21 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $17,526,300 | 3,729 | $4,700 | $17,526,300 | 1 | ||
| Mar 3, 2012 | 1 | $31,286,310 | +79% | 3,729 | $8,390 | $48,812,610 | 2 | |
| Mar 4, 2012 | 1 | $21,404,460 | -32% | 3,729 | $5,740 | $70,217,070 | 3 | |
| Mar 5, 2012 | 1 | $3,485,750 | -84% | 3,729 | $935 | $73,702,820 | 4 | |
| Mar 6, 2012 | 1 | $3,674,910 | +5% | 3,729 | $985 | $77,377,730 | 5 | |
| Mar 7, 2012 | 1 | $2,611,125 | -29% | 3,729 | $700 | $79,988,855 | 6 | |
| Mar 8, 2012 | 1 | $2,889,975 | +11% | 3,729 | $775 | $82,878,830 | 7 | |
| Mar 9, 2012 | 2 | $9,571,030 | +231% | -45% | 3,746 | $2,555 | $92,449,860 | 8 |
| Mar 10, 2012 | 1 | $17,905,880 | +87% | -43% | 3,746 | $4,780 | $110,355,740 | 9 |
| Mar 11, 2012 | 1 | $11,369,110 | -37% | -47% | 3,746 | $3,035 | $121,724,850 | 10 |
| Mar 12, 2012 | 1 | $3,426,660 | -70% | -2% | 3,746 | $915 | $125,151,510 | 11 |
| Mar 13, 2012 | 1 | $3,916,050 | +14% | +7% | 3,746 | $1,045 | $129,067,560 | 12 |
| Mar 14, 2012 | 1 | $3,126,450 | -20% | +20% | 3,746 | $835 | $132,194,010 | 13 |
| Mar 15, 2012 | 1 | $3,429,005 | +10% | +19% | 3,746 | $915 | $135,623,015 | 14 |
| Mar 16, 2012 | 2 | $6,784,200 | +98% | -29% | 3,769 | $1,800 | $142,407,215 | 15 |
| Mar 17, 2012 | 2 | $9,592,105 | +41% | -46% | 3,769 | $2,545 | $151,999,320 | 16 |
| Mar 18, 2012 | 2 | $6,388,455 | -33% | -44% | 3,769 | $1,695 | $158,387,775 | 17 |
| Mar 19, 2012 | 2 | $1,451,065 | -77% | -58% | 3,769 | $385 | $159,838,840 | 18 |
| Mar 20, 2012 | 2 | $1,620,670 | +12% | -59% | 3,769 | $430 | $161,459,510 | 19 |
| Mar 21, 2012 | 2 | $1,357,125 | -16% | -57% | 3,769 | $360 | $162,816,635 | 20 |
| Mar 22, 2012 | 2 | $1,413,375 | +4% | -59% | 3,769 | $375 | $164,230,010 | 21 |
| Mar 23, 2012 | 3 | $3,235,760 | +129% | -52% | 3,677 | $880 | $167,465,770 | 22 |
| Mar 24, 2012 | 3 | $5,919,970 | +83% | -38% | 3,677 | $1,610 | $173,385,740 | 23 |
| Mar 25, 2012 | 3 | $4,026,315 | -32% | -37% | 3,677 | $1,095 | $177,412,055 | 24 |
| Mar 26, 2012 | 3 | $1,011,175 | -75% | -30% | 3,677 | $275 | $178,423,230 | 25 |
| Mar 27, 2012 | 3 | $1,120,600 | +11% | -31% | 3,677 | $305 | $179,543,830 | 26 |
| Mar 28, 2012 | 3 | $956,025 | -15% | -30% | 3,677 | $260 | $180,499,855 | 27 |
| Mar 29, 2012 | 3 | $1,047,945 | +10% | -26% | 3,677 | $285 | $181,547,800 | 28 |
| Mar 30, 2012 | 5 | $2,072,640 | +98% | -36% | 3,264 | $635 | $183,620,440 | 29 |
| Mar 31, 2012 | 5 | $3,541,445 | +71% | -40% | 3,264 | $1,085 | $187,161,885 | 30 |
| Apr 1, 2012 | 5 | $2,170,560 | -39% | -46% | 3,264 | $665 | $189,332,445 | 31 |
| Apr 2, 2012 | 5 | $800,565 | -63% | -21% | 3,264 | $245 | $190,133,010 | 32 |
| Apr 3, 2012 | 5 | $1,011,840 | +26% | -10% | 3,264 | $310 | $191,144,850 | 33 |
| Apr 4, 2012 | 6 | $891,750 | -12% | -7% | 3,264 | $273 | $192,036,600 | 34 |
| Apr 5, 2012 | 6 | $1,137,750 | +28% | +9% | 3,264 | $349 | $193,174,350 | 35 |
| Apr 6, 2012 | 7 | $2,252,250 | +98% | +9% | 3,003 | $750 | $195,426,600 | 36 |
| Apr 7, 2012 | 7 | $1,711,710 | -24% | -52% | 3,003 | $570 | $197,138,310 | 37 |
| Apr 8, 2012 | 7 | $1,066,065 | -38% | -51% | 3,003 | $355 | $198,204,375 | 38 |
| Apr 9, 2012 | 7 | $1,006,005 | -6% | +26% | 3,003 | $335 | $199,210,380 | 39 |
| Apr 10, 2012 | 7 | $780,780 | -22% | -23% | 3,003 | $260 | $199,991,160 | 40 |
| Apr 11, 2012 | 7 | $795,795 | +2% | -11% | 3,003 | $265 | $200,786,955 | 41 |
| Apr 12, 2012 | 7 | $675,675 | -15% | -41% | 3,003 | $225 | $201,462,630 | 42 |
| Apr 13, 2012 | 10 | $865,920 | +28% | -62% | 2,112 | $410 | $202,328,550 | 43 |
| Apr 14, 2012 | 10 | $1,320,035 | +52% | -23% | 2,071 | $637 | $203,648,585 | 44 |
| Apr 15, 2012 | 10 | $865,330 | -34% | -19% | 2,112 | $410 | $204,513,915 | 45 |
| Apr 16, 2012 | 10 | $179,520 | -79% | -82% | 2,112 | $85 | $204,693,435 | 46 |
| Apr 17, 2012 | 10 | $190,080 | +6% | -76% | 2,112 | $90 | $204,883,515 | 47 |
| Apr 18, 2012 | 10 | $179,605 | -6% | -77% | 2,112 | $85 | $205,063,120 | 48 |
| Apr 19, 2012 | 10 | $190,145 | +6% | -72% | 2,112 | $90 | $205,253,265 | 49 |
| Apr 20, 2012 | 13 | $395,750 | +108% | -54% | 1,583 | $250 | $205,649,015 | 50 |
| Apr 21, 2012 | 13 | $838,990 | +112% | -36% | 1,583 | $530 | $206,488,005 | 51 |
| Apr 22, 2012 | 13 | $664,860 | -21% | -23% | 1,583 | $420 | $207,152,865 | 52 |
| Apr 23, 2012 | 13 | $110,985 | -83% | -38% | 1,583 | $70 | $207,263,850 | 53 |
| Apr 24, 2012 | 13 | $118,725 | +7% | -38% | 1,583 | $75 | $207,382,575 | 54 |
| Apr 25, 2012 | 13 | $94,980 | -20% | -47% | 1,583 | $60 | $207,477,555 | 55 |
| Apr 26, 2012 | 13 | $110,125 | +16% | -42% | 1,583 | $70 | $207,587,680 | 56 |
| Apr 27, 2012 | - | $194,260 | +76% | -51% | 883 | $220 | $207,781,940 | 57 |
| Apr 28, 2012 | - | $402,155 | +107% | -52% | 883 | $455 | $208,184,095 | 58 |
| Apr 29, 2012 | - | $251,655 | -37% | -62% | 883 | $285 | $208,435,750 | 59 |
| Apr 30, 2012 | - | $44,150 | -82% | -60% | 883 | $50 | $208,479,900 | 60 |
| May 1, 2012 | - | $48,565 | +10% | -59% | 883 | $55 | $208,495,565 | 61 |
| May 2, 2012 | - | $39,735 | -18% | -58% | 883 | $45 | $208,535,300 | 62 |
| May 4, 2012 | - | $106,805 | -45% | 521 | $205 | $208,714,450 | 64 | |
| May 5, 2012 | - | $195,375 | +83% | -51% | 521 | $375 | $208,909,825 | 65 |
| May 6, 2012 | - | $125,040 | -36% | -50% | 521 | $240 | $209,034,865 | 66 |
| May 7, 2012 | - | $31,260 | -75% | -29% | 521 | $60 | $209,066,125 | 67 |
| May 8, 2012 | - | $33,865 | +8% | -30% | 521 | $65 | $209,099,990 | 68 |
| May 9, 2012 | - | $28,425 | -16% | -28% | 521 | $55 | $209,128,415 | 69 |
| May 10, 2012 | - | $31,275 | +10% | 521 | $60 | $209,159,690 | 70 | |
| May 11, 2012 | - | $106,925 | +242% | n/c | 455 | $235 | $209,266,615 | 71 |
| May 12, 2012 | - | $179,725 | +68% | -8% | 455 | $395 | $209,446,340 | 72 |
| May 13, 2012 | - | $145,595 | -19% | +16% | 455 | $320 | $209,591,935 | 73 |
| May 14, 2012 | - | $36,400 | -75% | +16% | 455 | $80 | $209,628,335 | 74 |
| May 15, 2012 | - | $36,495 | n/c | +8% | 455 | $80 | $209,664,830 | 75 |
| May 16, 2012 | - | $34,920 | -4% | +23% | 388 | $90 | $209,699,750 | 76 |
| May 17, 2012 | - | $32,980 | -6% | +5% | 388 | $85 | $209,732,730 | 77 |
| May 18, 2012 | - | $117,495 | +256% | +10% | 379 | $310 | $209,850,225 | 78 |
| May 19, 2012 | - | $200,870 | +71% | +12% | 379 | $530 | $210,051,095 | 79 |
| May 20, 2012 | - | $140,230 | -30% | -4% | 379 | $370 | $210,191,325 | 80 |
| May 21, 2012 | - | $47,375 | -66% | +30% | 379 | $125 | $210,238,700 | 81 |
| May 22, 2012 | - | $41,690 | -12% | +14% | 379 | $110 | $210,280,390 | 82 |
| May 23, 2012 | - | $37,900 | -9% | +9% | 379 | $100 | $210,318,290 | 83 |
| May 24, 2012 | - | $45,480 | +20% | +38% | 379 | $120 | $210,363,770 | 84 |
| May 25, 2012 | - | $122,850 | +170% | +5% | 390 | $315 | $210,486,620 | 85 |
| May 26, 2012 | - | $198,885 | +62% | -1% | 390 | $510 | $210,685,505 | 86 |
| May 27, 2012 | - | $154,050 | -23% | +10% | 390 | $395 | $210,839,555 | 87 |
| May 28, 2012 | - | $146,250 | -5% | +209% | 390 | $375 | $210,985,805 | 88 |
| May 29, 2012 | - | $54,555 | -63% | +31% | 390 | $140 | $211,040,360 | 89 |
| May 30, 2012 | - | $48,750 | -11% | +29% | 390 | $125 | $211,089,110 | 90 |
| May 31, 2012 | - | $56,550 | +16% | +24% | 390 | $145 | $211,145,660 | 91 |
| Jun 1, 2012 | - | $102,375 | +81% | -17% | 315 | $325 | $211,248,035 | 92 |
| Jun 2, 2012 | - | $141,750 | +38% | -29% | 315 | $450 | $211,389,785 | 93 |
| Jun 3, 2012 | - | $96,075 | -32% | -38% | 315 | $305 | $211,485,860 | 94 |
| Jun 4, 2012 | - | $47,250 | -51% | -68% | 315 | $150 | $211,533,110 | 95 |
| Jun 5, 2012 | - | $55,125 | +17% | +1% | 315 | $175 | $211,588,235 | 96 |
| Jun 6, 2012 | - | $50,445 | -8% | +3% | 315 | $160 | $211,638,680 | 97 |
| Jun 7, 2012 | - | $51,975 | +3% | -8% | 315 | $165 | $211,690,655 | 98 |
| Jun 8, 2012 | - | $111,655 | +115% | +9% | 290 | $385 | $211,802,310 | 99 |
| Jun 9, 2012 | - | $140,650 | +26% | -1% | 290 | $485 | $211,942,960 | 100 |
| Jun 10, 2012 | - | $85,550 | -39% | -11% | 290 | $295 | $212,028,510 | 101 |
| Jun 11, 2012 | - | $44,950 | -47% | -5% | 290 | $155 | $212,073,460 | 102 |
| Jun 12, 2012 | - | $54,960 | +22% | n/c | 290 | $190 | $212,128,420 | 103 |
| Jun 13, 2012 | - | $49,160 | -11% | -3% | 290 | $170 | $212,177,580 | 104 |
| Jun 14, 2012 | - | $52,290 | +6% | +1% | 290 | $180 | $212,229,870 | 105 |
| Jun 15, 2012 | - | $87,255 | +67% | -22% | 277 | $315 | $212,317,125 | 106 |
| Jun 16, 2012 | - | $103,875 | +19% | -26% | 277 | $375 | $212,421,000 | 107 |
| Jun 17, 2012 | - | $69,250 | -33% | -19% | 277 | $250 | $212,490,250 | 108 |
| Jun 18, 2012 | - | $42,935 | -38% | -4% | 277 | $155 | $212,533,185 | 109 |
| Jun 19, 2012 | - | $56,785 | +32% | +3% | 277 | $205 | $212,589,970 | 110 |
| Jun 20, 2012 | - | $51,245 | -10% | +4% | 277 | $185 | $212,641,215 | 111 |
| Jun 21, 2012 | - | $54,135 | +6% | +4% | 277 | $195 | $212,695,350 | 112 |
| Jun 22, 2012 | - | $66,690 | +23% | -24% | 234 | $285 | $212,762,040 | 113 |
| Jun 23, 2012 | - | $80,735 | +21% | -22% | 234 | $345 | $212,842,775 | 114 |
| Jun 24, 2012 | - | $58,500 | -28% | -16% | 234 | $250 | $212,901,275 | 115 |
| Jun 25, 2012 | - | $31,590 | -46% | -26% | 234 | $135 | $212,932,865 | 116 |
| Jun 26, 2012 | - | $46,785 | +48% | -18% | 234 | $200 | $212,979,650 | 117 |
| Jun 27, 2012 | - | $42,095 | -10% | -18% | 234 | $180 | $213,021,745 | 118 |
| Jun 28, 2012 | - | $42,050 | n/c | -22% | 234 | $180 | $213,063,795 | 119 |
| Jun 29, 2012 | - | $49,490 | +18% | -26% | 202 | $245 | $213,113,285 | 120 |
| Jun 30, 2012 | - | $58,580 | +18% | -27% | 202 | $290 | $213,171,865 | 121 |
| Jul 1, 2012 | - | $46,465 | -21% | -21% | 202 | $230 | $213,218,330 | 122 |
| Jul 2, 2012 | - | $30,300 | -35% | -4% | 202 | $150 | $213,248,630 | 123 |
| Jul 3, 2012 | - | $38,380 | +27% | -18% | 202 | $190 | $213,287,010 | 124 |
| Jul 4, 2012 | - | $37,370 | -3% | -11% | 202 | $185 | $213,324,380 | 125 |
| Jul 5, 2012 | - | $37,335 | n/c | -11% | 202 | $185 | $213,361,715 | 126 |
| Jul 6, 2012 | - | $42,875 | +15% | -13% | 175 | $245 | $213,404,590 | 127 |
| Jul 7, 2012 | - | $51,625 | +20% | -12% | 175 | $295 | $213,456,215 | 128 |
| Jul 8, 2012 | - | $38,445 | -26% | -17% | 175 | $220 | $213,494,660 | 129 |
| Jul 9, 2012 | - | $21,005 | -45% | -31% | 175 | $120 | $213,515,665 | 130 |
| Jul 10, 2012 | - | $30,625 | +46% | -20% | 175 | $175 | $213,546,290 | 131 |
| Jul 11, 2012 | - | $27,995 | -9% | -25% | 175 | $160 | $213,574,285 | 132 |
| Jul 12, 2012 | - | $27,975 | n/c | -25% | 175 | $160 | $213,602,260 | 133 |
| Jul 13, 2012 | - | $48,720 | +74% | +14% | 168 | $290 | $213,650,980 | 134 |
| Jul 14, 2012 | - | $57,960 | +19% | +12% | 168 | $345 | $213,708,940 | 135 |
| Jul 15, 2012 | - | $36,955 | -36% | -4% | 168 | $220 | $213,745,895 | 136 |
| Jul 16, 2012 | - | $21,840 | -41% | +4% | 168 | $130 | $213,767,735 | 137 |
| Jul 17, 2012 | - | $33,605 | +54% | +10% | 168 | $200 | $213,801,340 | 138 |
| Jul 18, 2012 | - | $29,400 | -13% | +5% | 168 | $175 | $213,830,740 | 139 |
| Jul 19, 2012 | - | $32,760 | +11% | +17% | 168 | $195 | $213,863,500 | 140 |
| Jul 20, 2012 | - | $31,730 | -3% | -35% | 167 | $190 | $213,895,230 | 141 |
| Jul 21, 2012 | - | $30,895 | -3% | -47% | 167 | $185 | $213,926,125 | 142 |
| Jul 22, 2012 | - | $23,380 | -24% | -37% | 167 | $140 | $213,949,505 | 143 |
| Jul 23, 2012 | - | $15,030 | -36% | -31% | 167 | $90 | $213,964,535 | 144 |
| Jul 24, 2012 | - | $24,215 | +61% | -28% | 167 | $145 | $213,988,750 | 145 |
| Jul 25, 2012 | - | $19,205 | -21% | -35% | 167 | $115 | $214,007,955 | 146 |
| Jul 26, 2012 | - | $22,545 | +17% | -31% | 167 | $135 | $214,030,500 | 147 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $82,878,830 | 3,729 | $22,225 | $82,878,830 | 1 | |
| Mar 9, 2012 | 1 | $52,744,185 | -36% | 3,746 | $14,080 | $135,623,015 | 2 |
| Mar 16, 2012 | 2 | $28,606,995 | -46% | 3,769 | $7,590 | $164,230,010 | 3 |
| Mar 23, 2012 | 3 | $17,317,790 | -39% | 3,677 | $4,710 | $181,547,800 | 4 |
| Mar 30, 2012 | 5 | $11,626,550 | -33% | 3,264 | $3,562 | $193,174,350 | 5 |
| Apr 6, 2012 | 7 | $8,288,280 | -29% | 3,003 | $2,760 | $201,462,630 | 6 |
| Apr 13, 2012 | 10 | $3,790,635 | -54% | 2,112 | $1,795 | $205,253,265 | 7 |
| Apr 20, 2012 | 14 | $2,334,415 | -38% | 1,583 | $1,475 | $207,587,680 | 8 |
| Apr 27, 2012 | 17 | $1,019,965 | -56% | 883 | $1,155 | $208,607,645 | 9 |
| May 4, 2012 | 18 | $552,045 | -46% | 521 | $1,060 | $209,159,690 | 10 |
| May 11, 2012 | 20 | $573,040 | +4% | 455 | $1,259 | $209,732,730 | 11 |
| May 18, 2012 | 14 | $631,040 | +10% | 379 | $1,665 | $210,363,770 | 12 |
| May 25, 2012 | 17 | $781,890 | +24% | 390 | $2,005 | $211,145,660 | 13 |
| Jun 1, 2012 | 19 | $544,995 | -30% | 315 | $1,730 | $211,690,655 | 14 |
| Jun 8, 2012 | 19 | $539,215 | -1% | 290 | $1,859 | $212,229,870 | 15 |
| Jun 15, 2012 | 18 | $465,480 | -14% | 277 | $1,680 | $212,695,350 | 16 |
| Jun 22, 2012 | 27 | $368,445 | -21% | 234 | $1,575 | $213,063,795 | 17 |
| Jun 29, 2012 | 30 | $297,920 | -19% | 202 | $1,475 | $213,361,715 | 18 |
| Jul 6, 2012 | 31 | $240,545 | -19% | 175 | $1,375 | $213,602,260 | 19 |
| Jul 13, 2012 | 34 | $261,240 | +9% | 168 | $1,555 | $213,863,500 | 20 |
| Jul 20, 2012 | 34 | $167,000 | -36% | 167 | $1,000 | $214,030,500 | 21 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Dr. Seuss’ The Lorax is a 3D-CG adaptation of the classic tale of a forest guardian who shares the enduring power of hope. The animated adventure follows the journey of a 12-year-old as he searches for a real Truffula Tree, the one thing that will enable him to win the affection of the girl of his dreams. To get it he must find the story of the Lorax, the acerbic yet charming character who fights to protect his world.
Metrics
| Opening Weekend: | $70,217,070 (32.8% of total gross) |
| Legs: | 3.05 (domestic box office/biggest weekend) |
| Domestic Share: | 61.0% (domestic box office/worldwide) |
| Production Budget: | $67,500,000 (worldwide box office is 5.2 times production budget) |
| Theater counts: | 3,729 opening theaters/3,769 max. theaters, 7.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $321,715,855 |
Movie Details
| Domestic Releases: | March 2nd, 2012 (Wide) by Universal, released as Dr. Seuss' The Lorax March 2nd, 2012 (IMAX) by Universal, released as Dr. Seuss' The Lorax |
| International Releases: | March 1st, 2012 (Wide), released as Doctor Seuss' The Lorax (United Arab Emirates)
March 8th, 2012 (Wide), released as Doctor Seuss' The Lorax (Singapore) March 9th, 2012 (Wide), released as Doctor Seuss' The Lorax (Latvia) March 9th, 2012 (Wide), released as Doctor Seuss' The Lorax (Poland) March 14th, 2012 (Wide), released as Doctor Seuss' The Lorax (Egypt) |
| Video Release: | August 7th, 2012 by Universal Home Entertainment |
| MPA Rating: | PG for brief mild language. (Rating bulletin 2206, 1/18/2012) |
| Running Time: | 101 minutes |
| Cast, crew, or production detail: | Agitprop, Breaking the Fourth Wall, Fantasy Sequence, Prologue, Voiceover/Narration |
| Film format: | 3-D, 3-D - Shot in 3-D, IMAX: DMR |
| Plot point: | Coming of Age, Corporate Malfeasance, Dysfunctional Family, Environment, Government Corruption, Inventor, Non-Chronological, Romance |
| Subgenre: | Family Adventure |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Adventure |
| Production Method: | Digital Animation |
| Creative Type: | Kids Fiction |
| Production/Financing Companies: | Chris Meledandri, Illumination Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $70,217,070 | 3,729 | $18,830 | $70,217,070 | 1 | |
| Mar 9, 2012 | 1 | $38,846,020 | -45% | 3,746 | $10,370 | $121,724,850 | 2 |
| Mar 16, 2012 | 2 | $22,764,760 | -41% | 3,769 | $6,040 | $158,387,775 | 3 |
| Mar 23, 2012 | 3 | $13,182,045 | -42% | 3,677 | $3,585 | $177,412,055 | 4 |
| Mar 30, 2012 | 5 | $7,784,645 | -41% | 3,264 | $2,385 | $189,332,445 | 5 |
| Apr 6, 2012 | 7 | $5,030,025 | -35% | 3,003 | $1,675 | $198,204,375 | 6 |
| Apr 13, 2012 | 10 | $3,051,285 | -39% | 2,112 | $1,445 | $204,513,915 | 7 |
| Apr 20, 2012 | 13 | $1,899,600 | -38% | 1,583 | $1,200 | $207,152,865 | 8 |
| Apr 27, 2012 | 17 | $848,070 | -55% | 883 | $960 | $208,435,750 | 9 |
| May 4, 2012 | 18 | $427,220 | -50% | 521 | $820 | $209,034,865 | 10 |
| May 11, 2012 | 19 | $432,245 | +1% | 455 | $950 | $209,591,935 | 11 |
| May 18, 2012 | 16 | $458,595 | +6% | 379 | $1,210 | $210,191,325 | 12 |
| May 25, 2012 | 17 | $475,785 | +4% | 390 | $1,220 | $210,839,555 | 13 |
| Jun 1, 2012 | 19 | $340,200 | -28% | 315 | $1,080 | $211,485,860 | 14 |
| Jun 8, 2012 | 19 | $337,855 | -1% | 290 | $1,165 | $212,028,510 | 15 |
| Jun 15, 2012 | 20 | $260,380 | -23% | 277 | $940 | $212,490,250 | 16 |
| Jun 22, 2012 | 25 | $205,925 | -21% | 234 | $880 | $212,901,275 | 17 |
| Jun 29, 2012 | 28 | $154,535 | -25% | 202 | $765 | $213,218,330 | 18 |
| Jul 6, 2012 | 34 | $132,945 | -14% | 175 | $760 | $213,494,660 | 19 |
| Jul 13, 2012 | 36 | $143,635 | +8% | 168 | $855 | $213,745,895 | 20 |
| Jul 20, 2012 | 34 | $86,005 | -40% | 167 | $515 | $213,949,505 | 21 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $17,526,300 | 3,729 | $4,700 | $17,526,300 | 1 | ||
| Mar 3, 2012 | 1 | $31,286,310 | +79% | 3,729 | $8,390 | $48,812,610 | 2 | |
| Mar 4, 2012 | 1 | $21,404,460 | -32% | 3,729 | $5,740 | $70,217,070 | 3 | |
| Mar 5, 2012 | 1 | $3,485,750 | -84% | 3,729 | $935 | $73,702,820 | 4 | |
| Mar 6, 2012 | 1 | $3,674,910 | +5% | 3,729 | $985 | $77,377,730 | 5 | |
| Mar 7, 2012 | 1 | $2,611,125 | -29% | 3,729 | $700 | $79,988,855 | 6 | |
| Mar 8, 2012 | 1 | $2,889,975 | +11% | 3,729 | $775 | $82,878,830 | 7 | |
| Mar 9, 2012 | 2 | $9,571,030 | +231% | -45% | 3,746 | $2,555 | $92,449,860 | 8 |
| Mar 10, 2012 | 1 | $17,905,880 | +87% | -43% | 3,746 | $4,780 | $110,355,740 | 9 |
| Mar 11, 2012 | 1 | $11,369,110 | -37% | -47% | 3,746 | $3,035 | $121,724,850 | 10 |
| Mar 12, 2012 | 1 | $3,426,660 | -70% | -2% | 3,746 | $915 | $125,151,510 | 11 |
| Mar 13, 2012 | 1 | $3,916,050 | +14% | +7% | 3,746 | $1,045 | $129,067,560 | 12 |
| Mar 14, 2012 | 1 | $3,126,450 | -20% | +20% | 3,746 | $835 | $132,194,010 | 13 |
| Mar 15, 2012 | 1 | $3,429,005 | +10% | +19% | 3,746 | $915 | $135,623,015 | 14 |
| Mar 16, 2012 | 2 | $6,784,200 | +98% | -29% | 3,769 | $1,800 | $142,407,215 | 15 |
| Mar 17, 2012 | 2 | $9,592,105 | +41% | -46% | 3,769 | $2,545 | $151,999,320 | 16 |
| Mar 18, 2012 | 2 | $6,388,455 | -33% | -44% | 3,769 | $1,695 | $158,387,775 | 17 |
| Mar 19, 2012 | 2 | $1,451,065 | -77% | -58% | 3,769 | $385 | $159,838,840 | 18 |
| Mar 20, 2012 | 2 | $1,620,670 | +12% | -59% | 3,769 | $430 | $161,459,510 | 19 |
| Mar 21, 2012 | 2 | $1,357,125 | -16% | -57% | 3,769 | $360 | $162,816,635 | 20 |
| Mar 22, 2012 | 2 | $1,413,375 | +4% | -59% | 3,769 | $375 | $164,230,010 | 21 |
| Mar 23, 2012 | 3 | $3,235,760 | +129% | -52% | 3,677 | $880 | $167,465,770 | 22 |
| Mar 24, 2012 | 3 | $5,919,970 | +83% | -38% | 3,677 | $1,610 | $173,385,740 | 23 |
| Mar 25, 2012 | 3 | $4,026,315 | -32% | -37% | 3,677 | $1,095 | $177,412,055 | 24 |
| Mar 26, 2012 | 3 | $1,011,175 | -75% | -30% | 3,677 | $275 | $178,423,230 | 25 |
| Mar 27, 2012 | 3 | $1,120,600 | +11% | -31% | 3,677 | $305 | $179,543,830 | 26 |
| Mar 28, 2012 | 3 | $956,025 | -15% | -30% | 3,677 | $260 | $180,499,855 | 27 |
| Mar 29, 2012 | 3 | $1,047,945 | +10% | -26% | 3,677 | $285 | $181,547,800 | 28 |
| Mar 30, 2012 | 5 | $2,072,640 | +98% | -36% | 3,264 | $635 | $183,620,440 | 29 |
| Mar 31, 2012 | 5 | $3,541,445 | +71% | -40% | 3,264 | $1,085 | $187,161,885 | 30 |
| Apr 1, 2012 | 5 | $2,170,560 | -39% | -46% | 3,264 | $665 | $189,332,445 | 31 |
| Apr 2, 2012 | 5 | $800,565 | -63% | -21% | 3,264 | $245 | $190,133,010 | 32 |
| Apr 3, 2012 | 5 | $1,011,840 | +26% | -10% | 3,264 | $310 | $191,144,850 | 33 |
| Apr 4, 2012 | 6 | $891,750 | -12% | -7% | 3,264 | $273 | $192,036,600 | 34 |
| Apr 5, 2012 | 6 | $1,137,750 | +28% | +9% | 3,264 | $349 | $193,174,350 | 35 |
| Apr 6, 2012 | 7 | $2,252,250 | +98% | +9% | 3,003 | $750 | $195,426,600 | 36 |
| Apr 7, 2012 | 7 | $1,711,710 | -24% | -52% | 3,003 | $570 | $197,138,310 | 37 |
| Apr 8, 2012 | 7 | $1,066,065 | -38% | -51% | 3,003 | $355 | $198,204,375 | 38 |
| Apr 9, 2012 | 7 | $1,006,005 | -6% | +26% | 3,003 | $335 | $199,210,380 | 39 |
| Apr 10, 2012 | 7 | $780,780 | -22% | -23% | 3,003 | $260 | $199,991,160 | 40 |
| Apr 11, 2012 | 7 | $795,795 | +2% | -11% | 3,003 | $265 | $200,786,955 | 41 |
| Apr 12, 2012 | 7 | $675,675 | -15% | -41% | 3,003 | $225 | $201,462,630 | 42 |
| Apr 13, 2012 | 10 | $865,920 | +28% | -62% | 2,112 | $410 | $202,328,550 | 43 |
| Apr 14, 2012 | 10 | $1,320,035 | +52% | -23% | 2,071 | $637 | $203,648,585 | 44 |
| Apr 15, 2012 | 10 | $865,330 | -34% | -19% | 2,112 | $410 | $204,513,915 | 45 |
| Apr 16, 2012 | 10 | $179,520 | -79% | -82% | 2,112 | $85 | $204,693,435 | 46 |
| Apr 17, 2012 | 10 | $190,080 | +6% | -76% | 2,112 | $90 | $204,883,515 | 47 |
| Apr 18, 2012 | 10 | $179,605 | -6% | -77% | 2,112 | $85 | $205,063,120 | 48 |
| Apr 19, 2012 | 10 | $190,145 | +6% | -72% | 2,112 | $90 | $205,253,265 | 49 |
| Apr 20, 2012 | 13 | $395,750 | +108% | -54% | 1,583 | $250 | $205,649,015 | 50 |
| Apr 21, 2012 | 13 | $838,990 | +112% | -36% | 1,583 | $530 | $206,488,005 | 51 |
| Apr 22, 2012 | 13 | $664,860 | -21% | -23% | 1,583 | $420 | $207,152,865 | 52 |
| Apr 23, 2012 | 13 | $110,985 | -83% | -38% | 1,583 | $70 | $207,263,850 | 53 |
| Apr 24, 2012 | 13 | $118,725 | +7% | -38% | 1,583 | $75 | $207,382,575 | 54 |
| Apr 25, 2012 | 13 | $94,980 | -20% | -47% | 1,583 | $60 | $207,477,555 | 55 |
| Apr 26, 2012 | 13 | $110,125 | +16% | -42% | 1,583 | $70 | $207,587,680 | 56 |
| Apr 27, 2012 | - | $194,260 | +76% | -51% | 883 | $220 | $207,781,940 | 57 |
| Apr 28, 2012 | - | $402,155 | +107% | -52% | 883 | $455 | $208,184,095 | 58 |
| Apr 29, 2012 | - | $251,655 | -37% | -62% | 883 | $285 | $208,435,750 | 59 |
| Apr 30, 2012 | - | $44,150 | -82% | -60% | 883 | $50 | $208,479,900 | 60 |
| May 1, 2012 | - | $48,565 | +10% | -59% | 883 | $55 | $208,495,565 | 61 |
| May 2, 2012 | - | $39,735 | -18% | -58% | 883 | $45 | $208,535,300 | 62 |
| May 4, 2012 | - | $106,805 | -45% | 521 | $205 | $208,714,450 | 64 | |
| May 5, 2012 | - | $195,375 | +83% | -51% | 521 | $375 | $208,909,825 | 65 |
| May 6, 2012 | - | $125,040 | -36% | -50% | 521 | $240 | $209,034,865 | 66 |
| May 7, 2012 | - | $31,260 | -75% | -29% | 521 | $60 | $209,066,125 | 67 |
| May 8, 2012 | - | $33,865 | +8% | -30% | 521 | $65 | $209,099,990 | 68 |
| May 9, 2012 | - | $28,425 | -16% | -28% | 521 | $55 | $209,128,415 | 69 |
| May 10, 2012 | - | $31,275 | +10% | 521 | $60 | $209,159,690 | 70 | |
| May 11, 2012 | - | $106,925 | +242% | n/c | 455 | $235 | $209,266,615 | 71 |
| May 12, 2012 | - | $179,725 | +68% | -8% | 455 | $395 | $209,446,340 | 72 |
| May 13, 2012 | - | $145,595 | -19% | +16% | 455 | $320 | $209,591,935 | 73 |
| May 14, 2012 | - | $36,400 | -75% | +16% | 455 | $80 | $209,628,335 | 74 |
| May 15, 2012 | - | $36,495 | n/c | +8% | 455 | $80 | $209,664,830 | 75 |
| May 16, 2012 | - | $34,920 | -4% | +23% | 388 | $90 | $209,699,750 | 76 |
| May 17, 2012 | - | $32,980 | -6% | +5% | 388 | $85 | $209,732,730 | 77 |
| May 18, 2012 | - | $117,495 | +256% | +10% | 379 | $310 | $209,850,225 | 78 |
| May 19, 2012 | - | $200,870 | +71% | +12% | 379 | $530 | $210,051,095 | 79 |
| May 20, 2012 | - | $140,230 | -30% | -4% | 379 | $370 | $210,191,325 | 80 |
| May 21, 2012 | - | $47,375 | -66% | +30% | 379 | $125 | $210,238,700 | 81 |
| May 22, 2012 | - | $41,690 | -12% | +14% | 379 | $110 | $210,280,390 | 82 |
| May 23, 2012 | - | $37,900 | -9% | +9% | 379 | $100 | $210,318,290 | 83 |
| May 24, 2012 | - | $45,480 | +20% | +38% | 379 | $120 | $210,363,770 | 84 |
| May 25, 2012 | - | $122,850 | +170% | +5% | 390 | $315 | $210,486,620 | 85 |
| May 26, 2012 | - | $198,885 | +62% | -1% | 390 | $510 | $210,685,505 | 86 |
| May 27, 2012 | - | $154,050 | -23% | +10% | 390 | $395 | $210,839,555 | 87 |
| May 28, 2012 | - | $146,250 | -5% | +209% | 390 | $375 | $210,985,805 | 88 |
| May 29, 2012 | - | $54,555 | -63% | +31% | 390 | $140 | $211,040,360 | 89 |
| May 30, 2012 | - | $48,750 | -11% | +29% | 390 | $125 | $211,089,110 | 90 |
| May 31, 2012 | - | $56,550 | +16% | +24% | 390 | $145 | $211,145,660 | 91 |
| Jun 1, 2012 | - | $102,375 | +81% | -17% | 315 | $325 | $211,248,035 | 92 |
| Jun 2, 2012 | - | $141,750 | +38% | -29% | 315 | $450 | $211,389,785 | 93 |
| Jun 3, 2012 | - | $96,075 | -32% | -38% | 315 | $305 | $211,485,860 | 94 |
| Jun 4, 2012 | - | $47,250 | -51% | -68% | 315 | $150 | $211,533,110 | 95 |
| Jun 5, 2012 | - | $55,125 | +17% | +1% | 315 | $175 | $211,588,235 | 96 |
| Jun 6, 2012 | - | $50,445 | -8% | +3% | 315 | $160 | $211,638,680 | 97 |
| Jun 7, 2012 | - | $51,975 | +3% | -8% | 315 | $165 | $211,690,655 | 98 |
| Jun 8, 2012 | - | $111,655 | +115% | +9% | 290 | $385 | $211,802,310 | 99 |
| Jun 9, 2012 | - | $140,650 | +26% | -1% | 290 | $485 | $211,942,960 | 100 |
| Jun 10, 2012 | - | $85,550 | -39% | -11% | 290 | $295 | $212,028,510 | 101 |
| Jun 11, 2012 | - | $44,950 | -47% | -5% | 290 | $155 | $212,073,460 | 102 |
| Jun 12, 2012 | - | $54,960 | +22% | n/c | 290 | $190 | $212,128,420 | 103 |
| Jun 13, 2012 | - | $49,160 | -11% | -3% | 290 | $170 | $212,177,580 | 104 |
| Jun 14, 2012 | - | $52,290 | +6% | +1% | 290 | $180 | $212,229,870 | 105 |
| Jun 15, 2012 | - | $87,255 | +67% | -22% | 277 | $315 | $212,317,125 | 106 |
| Jun 16, 2012 | - | $103,875 | +19% | -26% | 277 | $375 | $212,421,000 | 107 |
| Jun 17, 2012 | - | $69,250 | -33% | -19% | 277 | $250 | $212,490,250 | 108 |
| Jun 18, 2012 | - | $42,935 | -38% | -4% | 277 | $155 | $212,533,185 | 109 |
| Jun 19, 2012 | - | $56,785 | +32% | +3% | 277 | $205 | $212,589,970 | 110 |
| Jun 20, 2012 | - | $51,245 | -10% | +4% | 277 | $185 | $212,641,215 | 111 |
| Jun 21, 2012 | - | $54,135 | +6% | +4% | 277 | $195 | $212,695,350 | 112 |
| Jun 22, 2012 | - | $66,690 | +23% | -24% | 234 | $285 | $212,762,040 | 113 |
| Jun 23, 2012 | - | $80,735 | +21% | -22% | 234 | $345 | $212,842,775 | 114 |
| Jun 24, 2012 | - | $58,500 | -28% | -16% | 234 | $250 | $212,901,275 | 115 |
| Jun 25, 2012 | - | $31,590 | -46% | -26% | 234 | $135 | $212,932,865 | 116 |
| Jun 26, 2012 | - | $46,785 | +48% | -18% | 234 | $200 | $212,979,650 | 117 |
| Jun 27, 2012 | - | $42,095 | -10% | -18% | 234 | $180 | $213,021,745 | 118 |
| Jun 28, 2012 | - | $42,050 | n/c | -22% | 234 | $180 | $213,063,795 | 119 |
| Jun 29, 2012 | - | $49,490 | +18% | -26% | 202 | $245 | $213,113,285 | 120 |
| Jun 30, 2012 | - | $58,580 | +18% | -27% | 202 | $290 | $213,171,865 | 121 |
| Jul 1, 2012 | - | $46,465 | -21% | -21% | 202 | $230 | $213,218,330 | 122 |
| Jul 2, 2012 | - | $30,300 | -35% | -4% | 202 | $150 | $213,248,630 | 123 |
| Jul 3, 2012 | - | $38,380 | +27% | -18% | 202 | $190 | $213,287,010 | 124 |
| Jul 4, 2012 | - | $37,370 | -3% | -11% | 202 | $185 | $213,324,380 | 125 |
| Jul 5, 2012 | - | $37,335 | n/c | -11% | 202 | $185 | $213,361,715 | 126 |
| Jul 6, 2012 | - | $42,875 | +15% | -13% | 175 | $245 | $213,404,590 | 127 |
| Jul 7, 2012 | - | $51,625 | +20% | -12% | 175 | $295 | $213,456,215 | 128 |
| Jul 8, 2012 | - | $38,445 | -26% | -17% | 175 | $220 | $213,494,660 | 129 |
| Jul 9, 2012 | - | $21,005 | -45% | -31% | 175 | $120 | $213,515,665 | 130 |
| Jul 10, 2012 | - | $30,625 | +46% | -20% | 175 | $175 | $213,546,290 | 131 |
| Jul 11, 2012 | - | $27,995 | -9% | -25% | 175 | $160 | $213,574,285 | 132 |
| Jul 12, 2012 | - | $27,975 | n/c | -25% | 175 | $160 | $213,602,260 | 133 |
| Jul 13, 2012 | - | $48,720 | +74% | +14% | 168 | $290 | $213,650,980 | 134 |
| Jul 14, 2012 | - | $57,960 | +19% | +12% | 168 | $345 | $213,708,940 | 135 |
| Jul 15, 2012 | - | $36,955 | -36% | -4% | 168 | $220 | $213,745,895 | 136 |
| Jul 16, 2012 | - | $21,840 | -41% | +4% | 168 | $130 | $213,767,735 | 137 |
| Jul 17, 2012 | - | $33,605 | +54% | +10% | 168 | $200 | $213,801,340 | 138 |
| Jul 18, 2012 | - | $29,400 | -13% | +5% | 168 | $175 | $213,830,740 | 139 |
| Jul 19, 2012 | - | $32,760 | +11% | +17% | 168 | $195 | $213,863,500 | 140 |
| Jul 20, 2012 | - | $31,730 | -3% | -35% | 167 | $190 | $213,895,230 | 141 |
| Jul 21, 2012 | - | $30,895 | -3% | -47% | 167 | $185 | $213,926,125 | 142 |
| Jul 22, 2012 | - | $23,380 | -24% | -37% | 167 | $140 | $213,949,505 | 143 |
| Jul 23, 2012 | - | $15,030 | -36% | -31% | 167 | $90 | $213,964,535 | 144 |
| Jul 24, 2012 | - | $24,215 | +61% | -28% | 167 | $145 | $213,988,750 | 145 |
| Jul 25, 2012 | - | $19,205 | -21% | -35% | 167 | $115 | $214,007,955 | 146 |
| Jul 26, 2012 | - | $22,545 | +17% | -31% | 167 | $135 | $214,030,500 | 147 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 2, 2012 | 1 | $82,878,830 | 3,729 | $22,225 | $82,878,830 | 1 | |
| Mar 9, 2012 | 1 | $52,744,185 | -36% | 3,746 | $14,080 | $135,623,015 | 2 |
| Mar 16, 2012 | 2 | $28,606,995 | -46% | 3,769 | $7,590 | $164,230,010 | 3 |
| Mar 23, 2012 | 3 | $17,317,790 | -39% | 3,677 | $4,710 | $181,547,800 | 4 |
| Mar 30, 2012 | 5 | $11,626,550 | -33% | 3,264 | $3,562 | $193,174,350 | 5 |
| Apr 6, 2012 | 7 | $8,288,280 | -29% | 3,003 | $2,760 | $201,462,630 | 6 |
| Apr 13, 2012 | 10 | $3,790,635 | -54% | 2,112 | $1,795 | $205,253,265 | 7 |
| Apr 20, 2012 | 14 | $2,334,415 | -38% | 1,583 | $1,475 | $207,587,680 | 8 |
| Apr 27, 2012 | 17 | $1,019,965 | -56% | 883 | $1,155 | $208,607,645 | 9 |
| May 4, 2012 | 18 | $552,045 | -46% | 521 | $1,060 | $209,159,690 | 10 |
| May 11, 2012 | 20 | $573,040 | +4% | 455 | $1,259 | $209,732,730 | 11 |
| May 18, 2012 | 14 | $631,040 | +10% | 379 | $1,665 | $210,363,770 | 12 |
| May 25, 2012 | 17 | $781,890 | +24% | 390 | $2,005 | $211,145,660 | 13 |
| Jun 1, 2012 | 19 | $544,995 | -30% | 315 | $1,730 | $211,690,655 | 14 |
| Jun 8, 2012 | 19 | $539,215 | -1% | 290 | $1,859 | $212,229,870 | 15 |
| Jun 15, 2012 | 18 | $465,480 | -14% | 277 | $1,680 | $212,695,350 | 16 |
| Jun 22, 2012 | 27 | $368,445 | -21% | 234 | $1,575 | $213,063,795 | 17 |
| Jun 29, 2012 | 30 | $297,920 | -19% | 202 | $1,475 | $213,361,715 | 18 |
| Jul 6, 2012 | 31 | $240,545 | -19% | 175 | $1,375 | $213,602,260 | 19 |
| Jul 13, 2012 | 34 | $261,240 | +9% | 168 | $1,555 | $213,863,500 | 20 |
| Jul 20, 2012 | 34 | $167,000 | -36% | 167 | $1,000 | $214,030,500 | 21 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.