Mars Needs Moms (2011)

Mars Needs Moms poster
Theatrical Performance
Domestic Box Office $21,392,758Details
International Box Office $18,157,000Details
Worldwide Box Office $39,549,758
Home Market Performance
Est. Domestic DVD Sales $4,127,935 Details
Est. Domestic Blu-ray Sales $2,881,351 Details
Total Est. Domestic Video Sales $7,009,286
Further financial details...

Synopsis

Take out the trash, eat your broccoli - who needs moms, anyway? Nine-year-old Milo finds out just how much he needs his mom when she's nabbed by Martians who plan to steal her mom-ness for their own young. Mars Needs Moms" showcases Milo's quest to save his mom - a wild and funny adventure that involves stowing away on a spaceship, navigating an elaborate, multilevel planet and taking on the alien nation and their Supervisor. With the help of a tech-savvy, gadget-happy, '80s-speaking underground Earthman named Gribble and a rebel Martian girl called Ki, Milo just might find his way back to his mom - in more ways than one.

Metrics

Opening Weekend:$6,914,488 (32.3% of total gross)
Legs:3.09 (domestic box office/biggest weekend)
Domestic Share:54.1% (domestic box office/worldwide)
Production Budget:$150,000,000 (worldwide box office is 0.3 times production budget)
Theater counts:3,117 opening theaters/3,117 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $29,081,195

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Vudu:Vudu

Movie Details

Domestic Releases: March 11th, 2011 (Wide) by Walt Disney
March 11th, 2011 (IMAX) by Walt Disney
Video Release: August 9th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for sci-fi action and peril.
(Rating bulletin 2152, 12/22/2010)
Running Time: 88 minutes
Comparisons: vs. WALL-E
Create your own comparison chart…
Keywords: Voiceover/Narration, 3-D, Coming of Age, Kidnap, Rescue, Alien Invasion, Unnamed Character, Invented Language, Non-Chronological, Visual Effects, IMAX: DMR, Set on Mars, Motion Capture Performance, 3-D - Shot in 3-D, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Digital Animation
Creative Type:Science Fiction
Production/Financing Companies: Walt Disney Pictures, ImageMovers
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Leggiest Opening Weekend 78 4.01 Mar 11, 2011 3

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 11, 2011 5 $6,914,488   3,117 $2,218   $6,914,488 1
Mar 18, 2011 8 $5,316,620 -23% 3,117 $1,706   $14,500,434 2
Mar 25, 2011 10 $2,258,428 -58% 2,170 $1,041   $19,224,641 3
Apr 1, 2011 20 $346,864 -85% 701 $495   $20,370,610 4
Apr 8, 2011 33 $118,328 -66% 226 $524   $20,676,006 5
Apr 15, 2011 46 $41,154 -65% 99 $416   $20,781,977 6
Apr 22, 2011 56 $30,737 -25% 78 $394   $20,844,398 7
Apr 29, 2011 61 $22,277 -28% 52 $428   $20,888,821 8
May 6, 2011 70 $16,436 -26% 37 $444   $20,909,587 9
May 13, 2011 75 $10,994 -33% 27 $407   $20,922,476 10
May 20, 2011 38 $105,872 +863% 154 $687   $21,034,329 11
May 27, 2011 38 $95,592 -10% 128 $747   $21,166,161 12
Jun 3, 2011 40 $55,432 -42% 100 $554   $21,275,654 13
Jun 10, 2011 52 $22,480 -59% 53 $424   $21,345,454 14
Jun 17, 2011 58 $15,923 -29% 24 $663   $21,379,315 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 11, 2011 5 $1,722,337     3,117 $553   $1,722,337 1
Mar 12, 2011 5 $3,116,258 +81%   3,117 $1,000   $4,838,595 2
Mar 13, 2011 5 $2,075,893 -33%   3,117 $666   $6,914,488 3
Mar 14, 2011 5 $740,274 -64%   3,117 $237   $7,654,762 4
Mar 15, 2011 5 $940,604 +27%   3,117 $302   $8,595,366 5
Mar 16, 2011 5 $767,729 -18%   3,117 $246   $9,363,095 6
Mar 17, 2011 5 $720,719 -6%   3,117 $231   $10,083,814 7
Mar 18, 2011 8 $1,492,748 +107% -13% 3,117 $479   $11,576,562 8
Mar 19, 2011 8 $2,314,500 +55% -26% 3,117 $743   $13,891,062 9
Mar 20, 2011 7 $1,509,372 -35% -27% 3,117 $484   $15,400,434 10
Mar 21, 2011 8 $382,365 -75% -48% 3,117 $123   $15,782,799 11
Mar 22, 2011 8 $402,216 +5% -57% 3,117 $129   $16,185,015 12
Mar 23, 2011 8 $372,964 -7% -51% 3,117 $120   $16,557,979 13
Mar 24, 2011 8 $408,234 +9% -43% 3,117 $131   $16,966,213 14
Mar 25, 2011 11 $524,574 +28% -65% 2,170 $242   $17,490,787 15
Mar 26, 2011 10 $1,015,914 +94% -56% 2,170 $468   $18,506,701 16
Mar 27, 2011 10 $717,940 -29% -52% 2,170 $331   $19,224,641 17
Mar 28, 2011 10 $203,659 -72% -47% 2,170 $94   $19,428,300 18
Mar 29, 2011 10 $204,897 +1% -49% 2,170 $94   $19,633,197 19
Mar 30, 2011 10 $181,417 -11% -51% 2,170 $84   $19,814,614 20
Mar 31, 2011 10 $209,132 +15% -49% 2,170 $96   $20,023,746 21
Apr 1, 2011 - $91,989 -56% -82% 701 $131   $20,115,735 22
Apr 2, 2011 - $149,405 +62% -85% 701 $213   $20,265,140 23
Apr 3, 2011 - $105,470 -29% -85% 701 $150   $20,370,610 24
Apr 4, 2011 - $39,685 -62% -81% 701 $57   $20,410,295 25
Apr 5, 2011 - $59,507 +50% -71% 701 $85   $20,469,802 26
Apr 6, 2011 - $42,175 -29% -77% 701 $60   $20,511,977 27
Apr 7, 2011 - $45,701 +8% -78% 701 $65   $20,557,678 28
May 30, 2011 36 $26,861     128 $210   $21,193,022 81

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 11, 2011 5 $9,183,814   3,117 $2,946   $9,183,814 1
Mar 18, 2011 7 $7,782,399 -15% 3,117 $2,497   $16,966,213 2
Mar 25, 2011 10 $3,057,533 -61% 2,170 $1,409   $20,023,746 3
Apr 1, 2011 19 $533,932 -83% 701 $762   $20,557,678 4
Apr 8, 2011 33 $183,145 -66% 226 $810   $20,740,823 5
Apr 15, 2011 45 $72,838 -60% 99 $736   $20,813,661 6
Apr 22, 2011 52 $52,883 -27% 78 $678   $20,866,544 7
Apr 29, 2011 61 $26,607 -50% 52 $512   $20,893,151 8
May 6, 2011 74 $18,331 -31% 37 $495   $20,911,482 9
May 13, 2011 73 $16,975 -7% 27 $629   $20,928,457 10
May 20, 2011 42 $142,112 +737% 154 $923   $21,070,569 11
May 27, 2011 36 $149,653 +5% 128 $1,169   $21,220,222 12
Jun 3, 2011 39 $102,752 -31% 100 $1,028   $21,322,974 13
Jun 10, 2011 52 $40,418 -61% 53 $763   $21,363,392 14
Jun 17, 2011 58 $29,366 -27% 24 $1,224   $21,392,758 15

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011769,330 69,330$1,230,608$1,230,6081
Aug 21, 20111829,420-58% 98,750$525,147$1,755,7552
Aug 28, 20112617,669-40% 116,419$317,865$2,073,6203
Sep 4, 20112617,640n/c134,059$307,289$2,380,9094

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011553,789 53,789$1,437,768$1,437,7681

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Seth Green    Milo

Supporting Cast

Dan Fogler    Gribble
Joan Cusack    Mom
Elisabeth Harnois    Ki
Mindy Sterling    Supervisor
Kevin Cahoon    Wingnut
Tom Everett Scott    Dad
Jacquie Barnbrook    Martian
Matthew Henderson    Martian
Adam Jennings    Martian
Stephen Kearin    Martian
Amber Gainey Meade    Martian
Aaron Rapke    Martian
Julene Renee    Martian
Kirsten Severson    Martian
Matt Wolf    Martian
Raymond Ochoa    Martian Hatchlings
Robert Ochoa    Martian Hatching
Ryan Ochoa    Martian Hatchling
Meredith Wells    Martian Hatchling
Teagan Wells    Martian Hatchlings
Seth Dusky    Milo's Voice
Marianne Bennett    Voice Performer
Jo McGinley    Voice Perfomer
Daniel James O'Conner    Voice Performer
Edi Patterson    Voice Performer
Erik Schaper    Puppeteer
April Warren    Puppeteer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Simon Wells    Director
Simon Wells    Screenwriter
Wendy Wells    Screenwriter
Berkeley Breathed    Story Creator
Robert Zemeckis    Producer
Jack Rapke    Producer
Steve Starkey    Producer
Steven Boyd    Producer
Robert Presley    Cinematographer
Doug Chiang    Production Designer
Wayne Wahrman    Editor
John Powell    Composer
Nia Hansen    Foley Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Parrots Hold Off Alien Invasion

August 24th, 2011

Despite six new releases in the top ten on the Blu-ray sales chart this past week, Rio was able to remain on top with 261,000 units / $7.30 million over the week and 1.29 million units / $28.67 million after two. More...

DVD Sales: Rio Remains Perched on Top

August 24th, 2011

New releases were particularly weak this past week, and none of them were able to unseat Rio on the DVD sales chart. It sold an additional 636,000 units and generated $9.53 million more dollars in sales, pushing its running tallies to 2.27 million units and $34.01 million. It is already in six place for 2011 (fifth place if you don't count Despicable Me, which was released in 2010). More...

DVD and Blu-ray Releases for August 9th, 2011

August 9th, 2011

This week's list is highly frustrating for two reasons. Firstly, while there's a pretty big list of first-run releases, many of which had some pre-release buzz, almost none of them matched expectations. Secondly, my internet access kept cutting out, so it took till 4:30 a.m. to get this done, and by the end I was swearing nearly constantly. (Even 15 minutes of the Smooth Jazz Nyan Cat wasn't enough to calm my nerves.) Moving on... There were two main contenders for Pick of the Week, Paul on Blu-ray and Stargate: Atlantis: Complete Series Megaset on Blu-ray. In the end I went with the latter, partially because the screener for the former hasn't shown up yet. More...

Featured Blu-ray / DVD Review: Mars Needs Moms

August 6th, 2011

Mars Needs Moms will go down as the year's biggest flop (unless something bigger comes along later in the year) and was a major reason for the closure of the studio responsible, ImageMovers Digital. The film cost $150 million to make and made only $40 million worldwide, which is beyond disappointing. However, it doesn't necessarily mean the film itself is bad and perhaps it was unfairly overlooked at the box office. Is that the case? More...

Box Office Watchers Have Limited Reasons to Cheer

March 21st, 2011

It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then. More...

Weekend Estimates: Limitless Wins Five-Way Box Office Battle

March 20th, 2011

The North American box office showed further glimmers of hope this weekend, with no less than five movies vying for top spot on the chart, and Limitless handily beating expectations to finish first. Its $19 million debut is the best so far for Relativity Media's fledgling distribution organization. Overall, however, box office will be down around 10% from last year, continuing a losing streak that will almost certainly extend to cover the entire first quarter. More...

Winning the Battle but Losing the War

March 14th, 2011

While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion. More...

Weekend Estimates: Battle Big as Mars Flops

March 13th, 2011

Battle: Los Angeles posted an estimated opening of $36 million to win the weekend, and give the market another boost after Rango's solid debut last week. With Rango itself dropping only 40% to a shade over $23 million the total weekend box office should be about 12% below last year, which is actually an improvement over recent weeks, although it continues a months-long slump. And the weekend brought some very bad news for Disney, whose Mars Needs Moms had a catastrophic $6.8 million opening weekend, on a budget reported at $150 million. More...

Weekend Preview: Will There Be a Battle For Top Spot?

March 10th, 2011

Three films open at saturation level theater counts this weekend, and last weekend's number one film is still playing in over 3,000 theaters, so we could have a lot of depth in terms of box office strength. This time last year we had four wide releases, none of which were major hits. On the other hand, there was also Alice in Wonderland, which made more than $60 million during its sophomore stint alone. There's no film opening this weekend that can match that figure. In fact, all three films combined might not match that figure and 2011 will again lose ground against 2010. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

IMAX Was Seeing Double

January 4th, 2011

IMAX released their 2010 numbers and they had a lot of reasons to celebrate, more than 500 million of them. Total worldwide revenues doubled from their previous record of $270 million in 2009 to $546 million in 2010. This is partially due to increased market penetration, especially internationally (international revenue tripled from $70 million to $212 million) but their per theater revenue also grew by an impressive 50%. Revenue for the fourth quarter was also up compared to last year, but by a tiny margin at $102 to $101 million. However, this should be considered a solid result, as last year was boosted by Avatar, and there was nothing that came close to matching its box office this year. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Take out the trash, eat your broccoli - who needs moms, anyway? Nine-year-old Milo finds out just how much he needs his mom when she's nabbed by Martians who plan to steal her mom-ness for their own young. Mars Needs Moms" showcases Milo's quest to save his mom - a wild and funny adventure that involves stowing away on a spaceship, navigating an elaborate, multilevel planet and taking on the alien nation and their Supervisor. With the help of a tech-savvy, gadget-happy, '80s-speaking underground Earthman named Gribble and a rebel Martian girl called Ki, Milo just might find his way back to his mom - in more ways than one.

Metrics

Opening Weekend:$6,914,488 (32.3% of total gross)
Legs:3.09 (domestic box office/biggest weekend)
Domestic Share:54.1% (domestic box office/worldwide)
Production Budget:$150,000,000 (worldwide box office is 0.3 times production budget)
Theater counts:3,117 opening theaters/3,117 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $29,081,195

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes
Vudu:Vudu

Movie Details

Domestic Releases: March 11th, 2011 (Wide) by Walt Disney
March 11th, 2011 (IMAX) by Walt Disney
Video Release: August 9th, 2011 by Walt Disney Home Entertainment
MPAA Rating: PG for sci-fi action and peril.
(Rating bulletin 2152, 12/22/2010)
Running Time: 88 minutes
Comparisons: vs. WALL-E
Create your own comparison chart…
Keywords: Voiceover/Narration, 3-D, Coming of Age, Kidnap, Rescue, Alien Invasion, Unnamed Character, Invented Language, Non-Chronological, Visual Effects, IMAX: DMR, Set on Mars, Motion Capture Performance, 3-D - Shot in 3-D, Family Adventure
Source:Based on Fiction Book/Short Story
Genre:Adventure
Production Method:Digital Animation
Creative Type:Science Fiction
Production/Financing Companies: Walt Disney Pictures, ImageMovers
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Leggiest Opening Weekend 78 4.01 Mar 11, 2011 3

Leading Cast

Seth Green    Milo

Supporting Cast

Dan Fogler    Gribble
Joan Cusack    Mom
Elisabeth Harnois    Ki
Mindy Sterling    Supervisor
Kevin Cahoon    Wingnut
Tom Everett Scott    Dad
Jacquie Barnbrook    Martian
Matthew Henderson    Martian
Adam Jennings    Martian
Stephen Kearin    Martian
Amber Gainey Meade    Martian
Aaron Rapke    Martian
Julene Renee    Martian
Kirsten Severson    Martian
Matt Wolf    Martian
Raymond Ochoa    Martian Hatchlings
Robert Ochoa    Martian Hatching
Ryan Ochoa    Martian Hatchling
Meredith Wells    Martian Hatchling
Teagan Wells    Martian Hatchlings
Seth Dusky    Milo's Voice
Marianne Bennett    Voice Performer
Jo McGinley    Voice Perfomer
Daniel James O'Conner    Voice Performer
Edi Patterson    Voice Performer
Erik Schaper    Puppeteer
April Warren    Puppeteer

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Simon Wells    Director
Simon Wells    Screenwriter
Wendy Wells    Screenwriter
Berkeley Breathed    Story Creator
Robert Zemeckis    Producer
Jack Rapke    Producer
Steve Starkey    Producer
Steven Boyd    Producer
Robert Presley    Cinematographer
Doug Chiang    Production Designer
Wayne Wahrman    Editor
John Powell    Composer
Nia Hansen    Foley Mixer

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Blu-ray Sales: Parrots Hold Off Alien Invasion

August 24th, 2011

Despite six new releases in the top ten on the Blu-ray sales chart this past week, Rio was able to remain on top with 261,000 units / $7.30 million over the week and 1.29 million units / $28.67 million after two. More...

DVD Sales: Rio Remains Perched on Top

August 24th, 2011

New releases were particularly weak this past week, and none of them were able to unseat Rio on the DVD sales chart. It sold an additional 636,000 units and generated $9.53 million more dollars in sales, pushing its running tallies to 2.27 million units and $34.01 million. It is already in six place for 2011 (fifth place if you don't count Despicable Me, which was released in 2010). More...

DVD and Blu-ray Releases for August 9th, 2011

August 9th, 2011

This week's list is highly frustrating for two reasons. Firstly, while there's a pretty big list of first-run releases, many of which had some pre-release buzz, almost none of them matched expectations. Secondly, my internet access kept cutting out, so it took till 4:30 a.m. to get this done, and by the end I was swearing nearly constantly. (Even 15 minutes of the Smooth Jazz Nyan Cat wasn't enough to calm my nerves.) Moving on... There were two main contenders for Pick of the Week, Paul on Blu-ray and Stargate: Atlantis: Complete Series Megaset on Blu-ray. In the end I went with the latter, partially because the screener for the former hasn't shown up yet. More...

Featured Blu-ray / DVD Review: Mars Needs Moms

August 6th, 2011

Mars Needs Moms will go down as the year's biggest flop (unless something bigger comes along later in the year) and was a major reason for the closure of the studio responsible, ImageMovers Digital. The film cost $150 million to make and made only $40 million worldwide, which is beyond disappointing. However, it doesn't necessarily mean the film itself is bad and perhaps it was unfairly overlooked at the box office. Is that the case? More...

Box Office Watchers Have Limited Reasons to Cheer

March 21st, 2011

It was another poor weekend at the box office and none of the new wide releases were blockbusters, but on the plus side, none were bombs either. The overall box office was down 11% from last weekend to $115 million, which was 9% lower than the same weekend last year. However, that was actually much better than 2011 has managed for most of the year. Year-to-date, 2011 is still off of 2010's pace by 20% at $2.52 billion to $2.02 billion and that likely won't change till Memorial day. Hopefully it won't be too late to turn things around by then. More...

Weekend Estimates: Limitless Wins Five-Way Box Office Battle

March 20th, 2011

The North American box office showed further glimmers of hope this weekend, with no less than five movies vying for top spot on the chart, and Limitless handily beating expectations to finish first. Its $19 million debut is the best so far for Relativity Media's fledgling distribution organization. Overall, however, box office will be down around 10% from last year, continuing a losing streak that will almost certainly extend to cover the entire first quarter. More...

Winning the Battle but Losing the War

March 14th, 2011

While Battle: Los Angeles easily won the race at the box office this weekend, that was practically the only bit of good news, as it was the only film in the top five to top expectations. Overall the box office pulled in $129 million, which was 3% lower than last weekend and 12% lower than the same weekend last year. On the other hand, this is actually better than average for the year so far. Year-to-date, 2011 is just over 20% behind last year's pace at $1.85 billion to $2.33 billion. More...

Weekend Estimates: Battle Big as Mars Flops

March 13th, 2011

Battle: Los Angeles posted an estimated opening of $36 million to win the weekend, and give the market another boost after Rango's solid debut last week. With Rango itself dropping only 40% to a shade over $23 million the total weekend box office should be about 12% below last year, which is actually an improvement over recent weeks, although it continues a months-long slump. And the weekend brought some very bad news for Disney, whose Mars Needs Moms had a catastrophic $6.8 million opening weekend, on a budget reported at $150 million. More...

Weekend Preview: Will There Be a Battle For Top Spot?

March 10th, 2011

Three films open at saturation level theater counts this weekend, and last weekend's number one film is still playing in over 3,000 theaters, so we could have a lot of depth in terms of box office strength. This time last year we had four wide releases, none of which were major hits. On the other hand, there was also Alice in Wonderland, which made more than $60 million during its sophomore stint alone. There's no film opening this weekend that can match that figure. In fact, all three films combined might not match that figure and 2011 will again lose ground against 2010. More...

2011 Preview: March

March 1st, 2011

This is going to suck. February wasn't exactly a banner month at the box office and 2011 is already roughly $400 million behind 2010's pace. To make matters worse, last March broke records starting with the release of Alice in Wonderland. There is no movie coming out this month that will come close to Alice in Wonderland's performance; in fact, the number one film this March will likely not do as well as the second best film from last March. The best case scenario has the month producing three $100 million movies, plus a number of midlevel hits, while still failing to match last year's pace by about $100 million. The worst case scenario has two of the three potential $100 million hits missing that mark, plus the midlevel hits also struggling. In that case, we could end March about $300 million further behind 2010's pace. (Hopefully things will start to turn around in April.) More...

IMAX Was Seeing Double

January 4th, 2011

IMAX released their 2010 numbers and they had a lot of reasons to celebrate, more than 500 million of them. Total worldwide revenues doubled from their previous record of $270 million in 2009 to $546 million in 2010. This is partially due to increased market penetration, especially internationally (international revenue tripled from $70 million to $212 million) but their per theater revenue also grew by an impressive 50%. Revenue for the fourth quarter was also up compared to last year, but by a tiny margin at $102 to $101 million. However, this should be considered a solid result, as last year was boosted by Avatar, and there was nothing that came close to matching its box office this year. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 11, 2011 5 $6,914,488   3,117 $2,218   $6,914,488 1
Mar 18, 2011 8 $5,316,620 -23% 3,117 $1,706   $14,500,434 2
Mar 25, 2011 10 $2,258,428 -58% 2,170 $1,041   $19,224,641 3
Apr 1, 2011 20 $346,864 -85% 701 $495   $20,370,610 4
Apr 8, 2011 33 $118,328 -66% 226 $524   $20,676,006 5
Apr 15, 2011 46 $41,154 -65% 99 $416   $20,781,977 6
Apr 22, 2011 56 $30,737 -25% 78 $394   $20,844,398 7
Apr 29, 2011 61 $22,277 -28% 52 $428   $20,888,821 8
May 6, 2011 70 $16,436 -26% 37 $444   $20,909,587 9
May 13, 2011 75 $10,994 -33% 27 $407   $20,922,476 10
May 20, 2011 38 $105,872 +863% 154 $687   $21,034,329 11
May 27, 2011 38 $95,592 -10% 128 $747   $21,166,161 12
Jun 3, 2011 40 $55,432 -42% 100 $554   $21,275,654 13
Jun 10, 2011 52 $22,480 -59% 53 $424   $21,345,454 14
Jun 17, 2011 58 $15,923 -29% 24 $663   $21,379,315 15

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Mar 11, 2011 5 $1,722,337     3,117 $553   $1,722,337 1
Mar 12, 2011 5 $3,116,258 +81%   3,117 $1,000   $4,838,595 2
Mar 13, 2011 5 $2,075,893 -33%   3,117 $666   $6,914,488 3
Mar 14, 2011 5 $740,274 -64%   3,117 $237   $7,654,762 4
Mar 15, 2011 5 $940,604 +27%   3,117 $302   $8,595,366 5
Mar 16, 2011 5 $767,729 -18%   3,117 $246   $9,363,095 6
Mar 17, 2011 5 $720,719 -6%   3,117 $231   $10,083,814 7
Mar 18, 2011 8 $1,492,748 +107% -13% 3,117 $479   $11,576,562 8
Mar 19, 2011 8 $2,314,500 +55% -26% 3,117 $743   $13,891,062 9
Mar 20, 2011 7 $1,509,372 -35% -27% 3,117 $484   $15,400,434 10
Mar 21, 2011 8 $382,365 -75% -48% 3,117 $123   $15,782,799 11
Mar 22, 2011 8 $402,216 +5% -57% 3,117 $129   $16,185,015 12
Mar 23, 2011 8 $372,964 -7% -51% 3,117 $120   $16,557,979 13
Mar 24, 2011 8 $408,234 +9% -43% 3,117 $131   $16,966,213 14
Mar 25, 2011 11 $524,574 +28% -65% 2,170 $242   $17,490,787 15
Mar 26, 2011 10 $1,015,914 +94% -56% 2,170 $468   $18,506,701 16
Mar 27, 2011 10 $717,940 -29% -52% 2,170 $331   $19,224,641 17
Mar 28, 2011 10 $203,659 -72% -47% 2,170 $94   $19,428,300 18
Mar 29, 2011 10 $204,897 +1% -49% 2,170 $94   $19,633,197 19
Mar 30, 2011 10 $181,417 -11% -51% 2,170 $84   $19,814,614 20
Mar 31, 2011 10 $209,132 +15% -49% 2,170 $96   $20,023,746 21
Apr 1, 2011 - $91,989 -56% -82% 701 $131   $20,115,735 22
Apr 2, 2011 - $149,405 +62% -85% 701 $213   $20,265,140 23
Apr 3, 2011 - $105,470 -29% -85% 701 $150   $20,370,610 24
Apr 4, 2011 - $39,685 -62% -81% 701 $57   $20,410,295 25
Apr 5, 2011 - $59,507 +50% -71% 701 $85   $20,469,802 26
Apr 6, 2011 - $42,175 -29% -77% 701 $60   $20,511,977 27
Apr 7, 2011 - $45,701 +8% -78% 701 $65   $20,557,678 28
May 30, 2011 36 $26,861     128 $210   $21,193,022 81

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Mar 11, 2011 5 $9,183,814   3,117 $2,946   $9,183,814 1
Mar 18, 2011 7 $7,782,399 -15% 3,117 $2,497   $16,966,213 2
Mar 25, 2011 10 $3,057,533 -61% 2,170 $1,409   $20,023,746 3
Apr 1, 2011 19 $533,932 -83% 701 $762   $20,557,678 4
Apr 8, 2011 33 $183,145 -66% 226 $810   $20,740,823 5
Apr 15, 2011 45 $72,838 -60% 99 $736   $20,813,661 6
Apr 22, 2011 52 $52,883 -27% 78 $678   $20,866,544 7
Apr 29, 2011 61 $26,607 -50% 52 $512   $20,893,151 8
May 6, 2011 74 $18,331 -31% 37 $495   $20,911,482 9
May 13, 2011 73 $16,975 -7% 27 $629   $20,928,457 10
May 20, 2011 42 $142,112 +737% 154 $923   $21,070,569 11
May 27, 2011 36 $149,653 +5% 128 $1,169   $21,220,222 12
Jun 3, 2011 39 $102,752 -31% 100 $1,028   $21,322,974 13
Jun 10, 2011 52 $40,418 -61% 53 $763   $21,363,392 14
Jun 17, 2011 58 $29,366 -27% 24 $1,224   $21,392,758 15

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011769,330 69,330$1,230,608$1,230,6081
Aug 21, 20111829,420-58% 98,750$525,147$1,755,7552
Aug 28, 20112617,669-40% 116,419$317,865$2,073,6203
Sep 4, 20112617,640n/c134,059$307,289$2,380,9094

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Aug 14, 2011553,789 53,789$1,437,768$1,437,7681

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.