Middle of Nowhere (2012)

Theatrical Performance
Domestic Box Office $236,806Details
Domestic Physical Disc Sales
DVD Sales (estimated) $182,810
Total $182,810
Further financial details...

Synopsis

What happens when love takes you places you never thought you would go? As Ruby rides a bus through the streets of Compton, she wills herself to push away the memories that crowd her. Four years earlier, she was a vibrant medical student married to the love of her life, Derek. Now, she makes her way to the maximum security prison on the outskirts of town. This is where her love now resides. Behind coiled razor wire and forty foot concrete walls. As the couple stares into the hallow end of an eight-year prison sentence, Ruby must learn to live another life, one marked by shame and separation, by guilt and grief. Soon, her singular focus is to ensure Derek's survival in his violent new environment. She drops out of school to maintain her marriage from beyond bars. She becomes a part of a little known community of women-in-waiting, bonded together by a deeply-rooted sense of loss. She fights to support her husband on the inside and survive her own identity crisis on the outside. Through a chance encounter and a stunning betrayal that shakes her to the core, Ruby is propelled in new and, often frightening, directions of self-discovery. And as we chronicle her turbulent yet transformative journey, we witness the emergence of a broken woman made whole.

Metrics

Opening Weekend:$67,909 (28.7% of total gross)
Legs:3.49 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$200,000 (worldwide box office is 1.2 times production budget)
Theater counts:6 opening theaters/24 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $355,798

Movie Details

Domestic Releases: October 12th, 2012 (Limited) by AFFRM
Video Release: January 13th, 2015 by Lionsgate Home Entertainment
MPA Rating: R for some language.
(Rating bulletin 2235, 8/8/2012)
Running Time: 99 minutes
Plot point: African Americans, Love Triangle, Prison, Relationships Gone Wrong
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Kandoo Films, Forward Movement, Participant Media
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 12, 2012 36 $67,909   6 $11,318   $67,909 1
Oct 19, 2012 42 $50,554 -26% 21 $2,407   $123,296 2
Oct 26, 2012 52 $26,360 -48% 24 $1,098   $163,042 3
Nov 2, 2012 58 $16,317 -38% 8 $2,040   $192,724 4

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 12, 2012 42 $73,192   6 $12,199   $73,192 1
Oct 19, 2012 46 $63,940 -13% 21 $3,045   $136,801 2
Oct 26, 2012 52 $39,606 -38% 24 $1,650   $176,407 3
Nov 2, 2012 68 $18,596 -53% 8 $2,325   $195,003 4
Nov 9, 2012 59 $23,604 +27% 12 $1,967   $218,607 5
Nov 16, 2012 85 $4,128 -83% 8 $516   $222,735 6
Nov 23, 2012 88 $2,155 -48% 5 $431   $224,890 7
Nov 30, 2012 72 $8,924 +314% 4 $2,231   $233,814 8
Dec 7, 2012 92 $2,992 -66% 2 $1,496   $236,806 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

What happens when love takes you places you never thought you would go? As Ruby rides a bus through the streets of Compton, she wills herself to push away the memories that crowd her. Four years earlier, she was a vibrant medical student married to the love of her life, Derek. Now, she makes her way to the maximum security prison on the outskirts of town. This is where her love now resides. Behind coiled razor wire and forty foot concrete walls. As the couple stares into the hallow end of an eight-year prison sentence, Ruby must learn to live another life, one marked by shame and separation, by guilt and grief. Soon, her singular focus is to ensure Derek's survival in his violent new environment. She drops out of school to maintain her marriage from beyond bars. She becomes a part of a little known community of women-in-waiting, bonded together by a deeply-rooted sense of loss. She fights to support her husband on the inside and survive her own identity crisis on the outside. Through a chance encounter and a stunning betrayal that shakes her to the core, Ruby is propelled in new and, often frightening, directions of self-discovery. And as we chronicle her turbulent yet transformative journey, we witness the emergence of a broken woman made whole.

Metrics

Opening Weekend:$67,909 (28.7% of total gross)
Legs:3.49 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Production Budget:$200,000 (worldwide box office is 1.2 times production budget)
Theater counts:6 opening theaters/24 max. theaters, 2.5 weeks average run per theater
Infl. Adj. Dom. BO $355,798

Movie Details

Domestic Releases: October 12th, 2012 (Limited) by AFFRM
Video Release: January 13th, 2015 by Lionsgate Home Entertainment
MPA Rating: R for some language.
(Rating bulletin 2235, 8/8/2012)
Running Time: 99 minutes
Plot point: African Americans, Love Triangle, Prison, Relationships Gone Wrong
Source:Original Screenplay
Genre:Drama
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Kandoo Films, Forward Movement, Participant Media
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 12, 2012 36 $67,909   6 $11,318   $67,909 1
Oct 19, 2012 42 $50,554 -26% 21 $2,407   $123,296 2
Oct 26, 2012 52 $26,360 -48% 24 $1,098   $163,042 3
Nov 2, 2012 58 $16,317 -38% 8 $2,040   $192,724 4

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Oct 12, 2012 42 $73,192   6 $12,199   $73,192 1
Oct 19, 2012 46 $63,940 -13% 21 $3,045   $136,801 2
Oct 26, 2012 52 $39,606 -38% 24 $1,650   $176,407 3
Nov 2, 2012 68 $18,596 -53% 8 $2,325   $195,003 4
Nov 9, 2012 59 $23,604 +27% 12 $1,967   $218,607 5
Nov 16, 2012 85 $4,128 -83% 8 $516   $222,735 6
Nov 23, 2012 88 $2,155 -48% 5 $431   $224,890 7
Nov 30, 2012 72 $8,924 +314% 4 $2,231   $233,814 8
Dec 7, 2012 92 $2,992 -66% 2 $1,496   $236,806 9

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.