17-year-old Katie Price has been sheltered since childhood with a life-threatening sensitivity to sunlight. Katie’s world opens up after dark when she ventures out to play her guitar for travelers. One night, she meets Charlie whom she has secretly admired for years. She hides her condition from him, and the two embark on a uniquely powerful romance.
March 22nd, 2018 (Wide), released as Il sole a mezzanotte - Midnight Sun (Italy)
March 22nd, 2018 (Wide), released as ПОЛНОЧНОЕ СОЛНЦЕ (Russia (CIS))
March 23rd, 2018 (Wide) (Germany)
March 30th, 2018 (Wide), released as Vidurnakčio saulė (Lithuania)
March 30th, 2018 (Wide) (United Kingdom)
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Ocean’s 8 leads a trio of new releases this week and it might be the only one to reach the top five. It is certainly the only one competing for first place. Hereditary is earning amazing reviews, but it is an art house horror movie and those tend to struggle at the box office. Finally there’s Hotel Artemis, which is earning the quietest buzz of the three releases. Solo: A Star Wars Story and Deadpool 2 should remain strong helping the overall box office. However, while this year’s new releases are better than last year’s new releases, with Wonder Woman’s sophomore stint, 2018 is going to suffer another loss. Next week will be better.
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This is a busier week than usual on the home market, but that’s only because there are a higher than usual number of box office flops coming out the same week. The biggest box office hit of the week is A Wrinkle in Time, which did okay here, but bombed internationally. I’m still waiting for a screener to see if it is at least worth a rental. As for Pick of the Week contenders, there’s My Hero Academia: Season Two, Part Two and Thoroughbreds on Blu-ray. In the end, I went with Thoroughbreds, but both are worth owning.
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Ready Player One not only opened in first place over the weekend, but its three-day total of $41.77 million was Steven Spielberg’s best opening weekend as a director in almost exactly a decade. Acrimony was a solid second place finisher with $17.17 million. God’s Not Dead: A Light in Darkness missed the top ten. Overall, the box office rose 4.9% from last weekend hitting $136 million, but this was still 20% lower than the same weekend last year. 2018 is now 4.9% or $150 million behind 2017’s pace at $2.84 billion to $2.99 billion.
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Black Panther’s run at the top of the domestic chart will finally come to an end this weekend, with Pacific Rim: Uprising taking over as the most popular film in the US and Canada. The switch over is mostly due to Panther beginning to run out of steam, rather than Uprising showing any particular strength though. Universal’s sci-fi action movie will pick up $28.005 million over its opening weekend in North America, about in line with expectations, but disappointing for a film that cost $150 million to make. Overseas markets, particularly in Asia, are where the box office action is at for this one.
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As expected, Pacific Rim: Uprising earned first place on Friday. In fact, its opening day box office of $10.36 million is actually a little better than expected and it is on pace for a $26 million opening weekend. Granted, this is a terrible opening compared to the film’s production budget, which is reportedly in the $155 million to $175 million range. Neither its reviews, nor its B-rating from CinemaScore will help its legs, but this film was never made to win over domestic audiences. It was made to shine in Asia, specifically China. It is too soon to tell for sure if that’s a viable strategy, or if Universal is going to have to suck up massive losses. Based on Friday numbers, the studio is predicting a $65 million opening weekend China alone and a $120.5 million international debut. That’s obviously better than here, but the film will need at least $400 million internationally to break even any time soon.
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Pacific Rim: Uprising got off to an okay start with $2.35 million from Thursday previews. Given its reviews and the recent results of films like Tomb Raider and last year’s Power Rangers that puts the film’s projected weekend haul at $26 million. That’s a little higher than we predicted, but close enough to call it a victory.
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Black Panther will finally give up its hold on first place, that is unless something goes horribly wrong for Pacific Rim: Uprising. There are four other wide or semi-wide releases hitting theaters this weekend, which is at least two too many. Sherlock Gnomes and Paul, Apostle of Christ are the only two that have a legitimate shot at the top five. Meanwhile, Midnight Sun and Unsane are just hoping to not miss the top ten. This weekend last year, there were threewidereleases that earned a combined $60 million. This is more than the five wide releases this year will earn. Also, Beauty and the Beast remained in second place with $90 million. 2018 has already lost its lead over 2017 and this weekend it is going to get crushed in the year-over-year comparison.
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February was an amazing month, thanks mainly to Black Panther, but Fifty Shades Freed and Peter Rabbit were also significant hits and overall the month was a massive improvement over last February. Looking forward, there’s nothing opening in March that will earn as much in total as Black Panther did during its opening weekend. That said, A Wrinkle in Time and Ready Player One should have no trouble getting to $100 million, while Tomb Raider has a 50/50 chance of getting there. Unfortunately, compared to last March, this is still a pittance. There’s a chance that no film opening this March will earn as much in total as Beauty and the Beast opened with last march. We will need Black Panther to have good legs to keep 2018 ahead of 2017 by the end of the month.
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17-year-old Katie Price has been sheltered since childhood with a life-threatening sensitivity to sunlight. Katie’s world opens up after dark when she ventures out to play her guitar for travelers. One night, she meets Charlie whom she has secretly admired for years. She hides her condition from him, and the two embark on a uniquely powerful romance.
More...
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue
are available through our research services. For more information, please contact us at research@the-numbers.com.
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