Midsommar (2019)

Midsommar
Theatrical Performance
Domestic Box Office $27,426,363Details
International Box Office $19,313,199Details
Worldwide Box Office $46,739,562
Home Market Performance
Est. Domestic DVD Sales $568,534 Details
Est. Domestic Blu-ray Sales $2,378,603 Details
Total Est. Domestic Video Sales $2,947,137
Further financial details...

Synopsis

Dani and Christian are a young American couple with a relationship on the brink of falling apart. But after a family tragedy keeps them together, a grieving Dani invites herself to join Christian and his friends on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. What begins as a carefree summer holiday in a land of eternal sunlight takes a sinister turn when the insular villagers invite their guests to partake in festivities that render the pastoral paradise increasingly unnerving and viscerally disturbing.

Metrics

Opening Weekend:$6,560,030 (23.9% of total gross)
Legs:4.18 (domestic box office/biggest weekend)
Domestic Share:58.7% (domestic box office/worldwide)
Production Budget:$9,000,000 (worldwide box office is 5.2 times production budget)
Theater counts:2,707 opening theaters/2,707 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $32,276,872

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD 4K UHD, Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu

Movie Details

Domestic Releases: July 3rd, 2019 (Wide) by A24
International Releases: July 5th, 2019 (Wide), released as Saulės kultas (Lithuania)
July 5th, 2019 (Wide) (Poland)
July 5th, 2019 (Wide) (United Kingdom)
July 11th, 2019 (Wide) (South Korea)
July 12th, 2019 (Wide) (Taiwan)
... Show all releases
Video Release: September 24th, 2019 by A24
MPAA Rating: R for disturbing ritualistic violence and grisly images, strong sexual content, graphic nudity, drug use and language.
(Rating bulletin 2584 (Cert #52245), 6/26/2019)
Running Time: 147 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Sweden, Occult, Relationships Gone Wrong, Narcotics, Family Vacations, Psychological Horror, Murder - Suicide, Young Child Dealing with the Death of a Parent, Death of a Sibling, Mental Illness
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Square Peg, B-Reel Films, A24
Production Countries: Sweden, United States
Languages: English, Swedish

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 204 $6,560,030 Jul 5, 2019 5
Independence Day (All Movies, 3-Day, Inflation Adjusted) 310 $8,209,122 Jul 5, 2019 5
Independence Day (Opening, 3-Day) 67 $6,560,030 Jul 5, 2019 5
Independence Day (Opening, 3-Day, Inflation Adjusted) 83 $8,209,122 Jul 5, 2019 5

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 5, 2019 6 $6,560,030   2,707 $2,423   $10,900,344 1
Jul 12, 2019 8 $3,667,722 -44% 2,707 $1,355   $18,522,993 2
Jul 19, 2019 9 $1,596,447 -56% 1,105 $1,445   $22,479,475 3
Jul 26, 2019 13 $732,345 -54% 626 $1,170   $24,275,390 4
Aug 2, 2019 13 $410,603 -44% 381 $1,078   $25,214,944 5
Aug 9, 2019 21 $165,374 -60% 150 $1,102   $25,690,588 6
Aug 16, 2019 30 $91,287 -45% 75 $1,217   $25,922,759 7
Aug 23, 2019 36 $49,354 -46% 44 $1,122   $26,029,313 8
Aug 30, 2019 22 $668,085 +1,254% 676 $988   $26,732,936 9
Sep 6, 2019 29 $146,308 -78% 234 $625   $27,242,964 10
Sep 13, 2019 42 $36,691 -75% 50 $734   $27,368,668 11
Sep 20, 2019 47 $18,485 -50% 30 $616   $27,414,433 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 3, 2019 3 $3,007,568     2,588 $1,162   $3,007,568 1
Jul 4, 2019 6 $1,332,746 -56%   2,588 $515   $4,340,314 2
Jul 5, 2019 6 $2,225,154 +67%   2,707 $822   $6,565,468 3
Jul 6, 2019 6 $2,411,644 +8%   2,707 $891   $8,977,112 4
Jul 7, 2019 6 $1,923,232 -20%   2,707 $710   $10,900,344 5
Jul 8, 2019 6 $966,399 -50%   2,707 $357   $11,866,743 6
Jul 9, 2019 6 $1,226,271 +27%   2,707 $453   $13,093,014 7
Jul 10, 2019 6 $923,087 -25% -69% 2,707 $341   $14,016,101 8
Jul 11, 2019 6 $839,170 -9% -37% 2,707 $310   $14,855,271 9
Jul 12, 2019 8 $1,144,465 +36% -49% 2,707 $423   $15,999,736 10
Jul 13, 2019 8 $1,375,489 +20% -43% 2,707 $508   $17,375,225 11
Jul 14, 2019 8 $1,147,768 -17% -40% 2,707 $424   $18,522,993 12
Jul 15, 2019 8 $558,884 -51% -42% 2,707 $206   $19,081,877 13
Jul 16, 2019 9 $768,788 +38% -37% 2,707 $284   $19,850,665 14
Jul 17, 2019 10 $611,260 -20% -34% 2,707 $226   $20,461,925 15
Jul 18, 2019 9 $421,103 -31% -50% 2,707 $156   $20,883,028 16
Jul 19, 2019 9 $490,620 +17% -57% 1,105 $444   $21,373,648 17
Jul 20, 2019 9 $612,450 +25% -55% 1,105 $554   $21,986,098 18
Jul 21, 2019 10 $493,377 -19% -57% 1,105 $446   $22,479,475 19
Jul 22, 2019 9 $273,618 -45% -51% 1,105 $248   $22,753,093 20
Jul 23, 2019 10 $338,802 +24% -56% 1,105 $307   $23,091,895 21
Jul 24, 2019 11 $259,475 -23% -58% 1,105 $235   $23,351,370 22
Jul 25, 2019 11 $191,675 -26% -54% 1,105 $173   $23,543,045 23
Jul 26, 2019 14 $222,230 +16% -55% 626 $355   $23,765,275 24
Jul 27, 2019 13 $275,440 +24% -55% 626 $440   $24,040,715 25
Jul 28, 2019 13 $234,675 -15% -52% 626 $375   $24,275,390 26
Jul 29, 2019 12 $136,586 -42% -50% 626 $218   $24,411,976 27
Jul 30, 2019 12 $161,402 +18% -52% 626 $258   $24,573,378 28
Jul 31, 2019 12 $130,603 -19% -50% 626 $209   $24,703,981 29
Aug 1, 2019 13 $100,360 -23% -48% 626 $160   $24,804,341 30
Aug 2, 2019 13 $123,825 +23% -44% 381 $325   $24,928,166 31
Aug 3, 2019 13 $157,750 +27% -43% 381 $414   $25,085,916 32
Aug 4, 2019 13 $129,028 -18% -45% 381 $339   $25,214,944 33
Aug 5, 2019 13 $84,170 -35% -38% 381 $221   $25,299,114 34
Aug 6, 2019 13 $94,247 +12% -42% 381 $247   $25,393,361 35
Aug 7, 2019 13 $83,045 -12% -36% 381 $218   $25,476,406 36
Aug 8, 2019 13 $48,808 -41% -51% 381 $128   $25,525,214 37
Aug 9, 2019 - $47,555 -3% -62% 150 $317   $25,572,769 38
Aug 10, 2019 - $65,367 +37% -59% 150 $436   $25,638,136 39
Aug 11, 2019 - $52,452 -20% -59% 150 $350   $25,690,588 40
Aug 12, 2019 - $33,658 -36% -60% 150 $224   $25,724,246 41
Aug 13, 2019 - $41,117 +22% -56% 150 $274   $25,765,363 42
Aug 14, 2019 - $41,018 n/c -51% 150 $273   $25,806,381 43
Aug 15, 2019 - $25,091 -39% -49% 150 $167   $25,831,472 44
Aug 16, 2019 - $25,726 +3% -46% 75 $343   $25,857,198 45
Aug 17, 2019 - $37,736 +47% -42% 75 $503   $25,894,934 46
Aug 18, 2019 - $27,825 -26% -47% 75 $371   $25,922,759 47
Aug 19, 2019 - $13,208 -53% -61% 75 $176   $25,935,967 48
Aug 20, 2019 - $15,714 +19% -62% 75 $210   $25,951,681 49
Aug 21, 2019 - $13,749 -13% -66% 75 $183   $25,965,430 50
Aug 22, 2019 - $14,529 +6% -42% 75 $194   $25,979,959 51
Aug 23, 2019 - $14,534 n/c -44% 44 $330   $25,994,493 52
Aug 24, 2019 - $19,822 +36% -47% 44 $451   $26,014,315 53
Aug 25, 2019 - $14,998 -24% -46% 44 $341   $26,029,313 54
Aug 26, 2019 - $7,245 -52% -45% 44 $165   $26,036,558 55
Aug 27, 2019 - $10,313 +42% -34% 44 $234   $26,046,871 56
Aug 28, 2019 - $9,141 -11% -34% 44 $208   $26,056,012 57
Aug 29, 2019 - $8,839 -3% -39% 44 $201   $26,064,851 58
Aug 30, 2019 - $214,134 +2,323% +1,373% 676 $317   $26,278,985 59
Aug 31, 2019 - $223,857 +5% +1,029% 676 $331   $26,502,842 60
Sep 1, 2019 - $230,094 +3% +1,434% 676 $340   $26,732,936 61
Sep 2, 2019 - $150,535 -35% +1,978% 676 $223   $26,883,471 62
Sep 3, 2019 - $87,680 -42% +750% 676 $130   $26,971,151 63
Sep 4, 2019 - $79,547 -9% +770% 676 $118   $27,050,698 64
Sep 5, 2019 - $45,958 -42% +420% 676 $68   $27,096,656 65
Sep 6, 2019 - $41,057 -11% -81% 234 $175   $27,137,713 66
Sep 7, 2019 - $61,030 +49% -73% 234 $261   $27,198,743 67
Sep 8, 2019 - $44,221 -28% -81% 234 $189   $27,242,964 68
Sep 9, 2019 - $21,313 -52% -86% 234 $91   $27,264,277 69
Sep 10, 2019 - $22,947 +8% -74% 234 $98   $27,287,224 70
Sep 11, 2019 - $23,599 +3% -70% 234 $101   $27,310,823 71
Sep 12, 2019 - $21,154 -10% -54% 234 $90   $27,331,977 72
Sep 13, 2019 - $11,807 -44% -71% 50 $236   $27,343,784 73
Sep 14, 2019 - $14,064 +19% -77% 50 $281   $27,357,848 74
Sep 15, 2019 - $10,820 -23% -76% 50 $216   $27,368,668 75
Sep 16, 2019 - $6,846 -37% -68% 50 $137   $27,375,514 76
Sep 17, 2019 - $7,585 +11% -67% 50 $152   $27,383,099 77
Sep 18, 2019 - $6,695 -12% -72% 50 $134   $27,389,794 78
Sep 19, 2019 - $6,154 -8% -71% 50 $123   $27,395,948 79
Sep 20, 2019 - $6,717 +9% -43% 30 $224   $27,402,665 80
Sep 21, 2019 - $6,061 -10% -57% 30 $202   $27,408,726 81
Sep 22, 2019 - $5,707 -6% -47% 30 $190   $27,414,433 82
Sep 23, 2019 - $2,121 -63% -69% 30 $71   $27,416,554 83
Sep 24, 2019 - $2,785 +31% -63% 30 $93   $27,419,339 84
Sep 25, 2019 - $2,607 -6% -61% 30 $87   $27,421,946 85
Sep 26, 2019 - $4,417 +69% -28% 30 $147   $27,426,363 86

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 28, 2019 12 $4,340,314   2,588 $1,677   $4,340,314 1
Jul 5, 2019 6 $10,514,957 +142% 2,707 $3,884   $14,855,271 2
Jul 12, 2019 8 $6,027,757 -43% 2,707 $2,227   $20,883,028 3
Jul 19, 2019 10 $2,660,017 -56% 1,105 $2,407   $23,543,045 4
Jul 26, 2019 13 $1,261,296 -53% 626 $2,015   $24,804,341 5
Aug 2, 2019 13 $720,873 -43% 381 $1,892   $25,525,214 6
Aug 9, 2019 21 $306,258 -58% 150 $2,042   $25,831,472 7
Aug 16, 2019 30 $148,487 -52% 75 $1,980   $25,979,959 8
Aug 23, 2019 34 $84,892 -43% 44 $1,929   $26,064,851 9
Aug 30, 2019 22 $1,031,805 +1,115% 676 $1,526   $27,096,656 10
Sep 6, 2019 28 $235,321 -77% 234 $1,006   $27,331,977 11
Sep 13, 2019 42 $63,971 -73% 50 $1,279   $27,395,948 12
Sep 20, 2019 48 $30,415 -52% 30 $1,014   $27,426,363 13

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 11/8/2019 $9,291 43 43 43 $18,154 12/1/2019
Australia 8/9/2019 $126,199 16 42 214 $500,560 7/31/2023
Brazil 9/20/2019 $141,664 149 149 149 $160,449 9/30/2019
Czech Republic 8/2/2019 $65,641 56 56 190 $225,184 10/19/2022
France 8/2/2019 $327,697 0 201 369 $886,664 8/31/2019
Germany 9/27/2019 $0 0 27 63 $643,897 12/28/2019
Italy 7/25/2019 $242,162 0 0 0 $525,715 10/19/2022
Japan 2/21/2020 $0 0 0 0 $6,291,237 6/12/2020
Lithuania 7/5/2019 $20,118 91 91 164 $57,937 7/1/2020
Mexico 9/20/2019 $226,337 0 0 0 $447,132 10/19/2022
Netherlands 7/26/2019 $121,607 74 75 281 $484,585 10/19/2022
New Zealand 9/19/2019 $8,161 5 17 77 $55,795 5/22/2023
Poland 7/5/2019 $105,981 145 145 290 $326,176 10/19/2022
Portugal 9/27/2019 $16,006 26 26 51 $26,480 10/8/2019
Russia (CIS) 7/18/2019 $300,654 674 674 1,646 $864,151 10/19/2022
Slovakia 8/2/2019 $30,548 50 50 116 $86,940 10/19/2022
South Korea 7/11/2019 $257,508 375 375 582 $663,875 5/7/2020
Spain 7/26/2019 $218,464 275 275 609 $611,043 8/22/2019
Taiwan 7/12/2019 $0 0 0 0 $58,847 1/3/2020
Turkey 7/26/2019 $44,246 177 177 491 $128,437 3/28/2024
United Kingdom 7/5/2019 $1,015,573 457 457 1,318 $2,923,399 7/31/2019
 
Rest of World $3,326,542
 
International Total$19,313,199 3/28/2024

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 13, 20192712,322 12,322$184,337$184,3373

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 13, 2019723,214 23,214$463,359$463,3593
Oct 20, 2019179,572-59% 32,786$191,049$654,4084

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Florence Pugh    Dani
Jack Reynor    Christian

Supporting Cast

Will Poulter    Mark
William Jackson Harper    Josh
Vilhelm Blomgran    Pelle
Archie Madekwe    Simon
Ellora Torchia    Connie
Julia Ragnarsson   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ari Aster    Director
Ari Aster    Screenwriter
Lars Knudsen    Producer
Patrik Andersson    Producer
Fredrik Heinig    Executive Producer
Ben Rimmer    Executive Producer
Philip Westgren    Executive Producer
Pelle Nilsson    Executive Producer
Lucian Johnston    Editor
The Haxan Cloak*    Composer
Pawel Pogorzelski    Director of Photography

2019 - Holiday Gift Guide - Part I - First-Run Releases and Franchise Box Sets

November 27th, 2019

Avengers: Endgame

It's Thanksgiving weekend, which means Black Friday, Cyber Monday, and of course the first installment of our Holiday Gift Guide. This year, Thanksgiving is as late as it could have been, which means there’s no way to squeeze in four weeks of regular installments of the gift guide, as well as the December monthly preview, etc. So we are going to have a condensed list this year. That said, there weren’t a ton of first-run releases that would have made this list regardless. More...

Home Market Releases for October 8th, 2019

October 10th, 2019

Toy Story 4

It’s another week with a monster hit and nearly nothing else. Fortunately, that monster hit is Toy Story 4, which is easily the Pick of the Week and would be during all but the best weeks of the year. Midsommar comes close to being a contender for Pick of the Week, but the extras are well below average, even compared to a limited release. More...

Featured Blu-ray and DVD Review: Midsommar

October 8th, 2019

Midsommar

Midsommar is writer / dirctor Ari Aster’s second film. His first, Hereditary, only managed a D plus from CinemaScore, which is bad, even for a horror film. However, CinemaScore tends to measure not just quality, but expectations. A good movie that doesn’t match audience expectations in terms of tone and subject matter tend to get very weak scores from CinemaScore and no one going into Hereditary day one could have know what to expect. Midsommar earned a C plus, which is actually about average for a horror film. Is it also merely average in quality? Or is it just not as accessible as most mainstream horror movies are? More...

Home Market Releases for September 24th, 2019

September 26th, 2019

Midsommar

It is a horrible week on the home market, at least from my perspective. There are no monster hits to talk about, but a flood of middling releases that I can’t really ignore. The biggest first-run release of the week is Yesterday and it is the closest we have to a Pick of the Week contender on this week’s list. That is if you don’t count Crawl and Midsommar, which are hitting VOD this week. More...

Weekend Wrap-Up: Spider-Man Repeats on Top, but 2019 Takes Another Hit

July 16th, 2019

Spider-Man: Far From Home

It was a mixed weekend at the box office. On the one hand, nearly every film in the top five topped expectations, albeit by small margins in most cases. This includes Spider-Man: Far From Home, which led the way with $45.35 million over the weekend. On the other hand, we still saw a serious decline with the overall box office down 31% from last weekend to $126 million. Worse still, this was 24% lower than the same weekend last year and this left 2019 further behind last year’s pace. It is now behind 2018 by 8.6% or $570 million at $6.10 billion to $6.67 billion. More...

Weekend Wrap-Up: Spider-Man Hits a Home Run

July 9th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home really brightened up the box office earning $92.58 million over the three-day weekend for a six-day opening of $185.06 million. This is one of the biggest positive surprises of the year and we desperately needed some good news after June. Toy Story 4 and Aladdin held on better than expected and the overall box office surged growing 21% from last weekend to $183 million. This is still lower than this weekend last year, but by only 2.7% and at this point, I’m willing to call that a victory. Year-to-date, 2019 did manage to close ground with 2018, thanks mostly to Far From Home’s strength before the weekend. However, this year is still 8.4% or $540 million behind last year at $5.88 billion to $6.42 billion. More...

Weekend Estimates: Spider-Man Is Marvelous Worldwide

July 7th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home is getting off to a fantastic start with a three-day weekend haul of $93.6 million giving it a six-day debut of $185.1 million. This is more than it cost to make and it means the film is nearly guaranteed a healthy profit before it reaches the home market, even if it has soft legs. Additionally, its reviews are outstanding and it earned an A from CinemaScore, so its legs should be long for a blockbuster film. Internationally, the film pulled in $238 million on 52,800 screens in 66 markets for totals of $395 million internationally and $580 million worldwide. This was led by a six-day, $33.8 million first place debut in South Korea, while it earned $30.6 million during its second weekend in China for a two-week total of $167.4 million there. More...

Friday Estimates: Has Spider-Man Saved the Summer?

July 6th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home got off to a record-breaking performance and it has since shown better-than-expected legs by earning $32.5 million on Friday for a four-day running tally of $124 million. Because it opened on Tuesday and not Friday, the film should have a better than average internal multiplier, giving it a better than 50/50 chance of cracking $90 million over the three-day weekend. The film cost $160 million to make and it will match that domestically on Sunday. Additionally, its reviews suggest strong word-of-mouth (The CinemaScore still hasn’t been released. I blame the Fourth of July holidays.) and with no direct competition for the rest of the month, it should have a long stay in theaters. It is yet another success story for the M.C.U. and enough to lift 2019 to a rare win over 2018 in the year-over-year competition. This could be a good omen going forward and perhaps we will look back at this weekend as the weekend that 2019 turned things around. More...

Weekend Predictions: Can Spider-Man Snap the Streak?

July 3rd, 2019

Spider-Man: Far From Home

It has been a long time since we’ve had a pleasant surprise at the box office. In fact, the last film to really beat expectations and earn first place was Aladdin, which came out in May. However, it appears that streak is over, as Spider-Man: Far From Home broke the record for biggest Tuesday with $39.26 million. Additionally, Midsommar earned $1.1 million during its previews, which means July should get off to a faster than expected start. Additionally, there should be some strong holds in the top five as well, with Toy Story 4, Annabelle Comes Home, and Yesterday all looking to earn more than $10 million over the three-day weekend. This weekend last year, Ant-Man and the Wasp opened with $75.81 million. Spider-Man: Far From Home could top that after its record-breaking start and the overall box office does look a little healthier as a result. More...

2019 Preview: July

July 1st, 2019

The Lion King

June was a disaster, with no pleasant surprises for the entire month, and a boatload of disappointments. In fact, one could argue Aladdin was the biggest hit of the month, despite it opening in May. Toy Story 4 is the biggest hit released in June, but it still missed expectations by a huge margin. In fact, so many films missed expectations by huge margins I’m rethinking my predictions for July. I still think there will be monster hits and I seriously doubt Spider-Man: Far from Home and The Lion King will bomb, but I also don’t think they will reach the heights some of the tracking data suggests they will. The only other film that has a shot at $100 million is Once Upon a Time in Hollywood, but the overall box office is so weak that I’m no longer sure it will get there. Meanwhile, last July wasn’t as strong on top with just two films topping $200 million, Mission: Impossible - Fallout and Ant-Man and the Wasp, neither of which came close to $300 million. However, last year had a lot better depth and I think that could result in 2019 merely breaking even in the year-over-year competition. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Dani and Christian are a young American couple with a relationship on the brink of falling apart. But after a family tragedy keeps them together, a grieving Dani invites herself to join Christian and his friends on a trip to a once-in-a-lifetime midsummer festival in a remote Swedish village. What begins as a carefree summer holiday in a land of eternal sunlight takes a sinister turn when the insular villagers invite their guests to partake in festivities that render the pastoral paradise increasingly unnerving and viscerally disturbing.

Metrics

Opening Weekend:$6,560,030 (23.9% of total gross)
Legs:4.18 (domestic box office/biggest weekend)
Domestic Share:58.7% (domestic box office/worldwide)
Production Budget:$9,000,000 (worldwide box office is 5.2 times production budget)
Theater counts:2,707 opening theaters/2,707 max. theaters, 3.2 weeks average run per theater
Infl. Adj. Dom. BO $32,276,872

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon VOD, Amazon VOD 4K UHD, Amazon VOD, Amazon VOD
iTunes:iTunes
Google Play:Google Play, Google Play
Vudu:Vudu

Movie Details

Domestic Releases: July 3rd, 2019 (Wide) by A24
International Releases: July 5th, 2019 (Wide), released as Saulės kultas (Lithuania)
July 5th, 2019 (Wide) (Poland)
July 5th, 2019 (Wide) (United Kingdom)
July 11th, 2019 (Wide) (South Korea)
July 12th, 2019 (Wide) (Taiwan)
... Show all releases
Video Release: September 24th, 2019 by A24
MPAA Rating: R for disturbing ritualistic violence and grisly images, strong sexual content, graphic nudity, drug use and language.
(Rating bulletin 2584 (Cert #52245), 6/26/2019)
Running Time: 147 minutes
Comparisons: vs. En kongelig affære
Create your own comparison chart…
Keywords: Sweden, Occult, Relationships Gone Wrong, Narcotics, Family Vacations, Psychological Horror, Murder - Suicide, Young Child Dealing with the Death of a Parent, Death of a Sibling, Mental Illness
Source:Original Screenplay
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Square Peg, B-Reel Films, A24
Production Countries: Sweden, United States
Languages: English, Swedish

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Independence Day (All Movies, 3-Day) 204 $6,560,030 Jul 5, 2019 5
Independence Day (All Movies, 3-Day, Inflation Adjusted) 310 $8,209,122 Jul 5, 2019 5
Independence Day (Opening, 3-Day) 67 $6,560,030 Jul 5, 2019 5
Independence Day (Opening, 3-Day, Inflation Adjusted) 83 $8,209,122 Jul 5, 2019 5

Leading Cast

Florence Pugh    Dani
Jack Reynor    Christian

Supporting Cast

Will Poulter    Mark
William Jackson Harper    Josh
Vilhelm Blomgran    Pelle
Archie Madekwe    Simon
Ellora Torchia    Connie
Julia Ragnarsson   

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Ari Aster    Director
Ari Aster    Screenwriter
Lars Knudsen    Producer
Patrik Andersson    Producer
Fredrik Heinig    Executive Producer
Ben Rimmer    Executive Producer
Philip Westgren    Executive Producer
Pelle Nilsson    Executive Producer
Lucian Johnston    Editor
The Haxan Cloak*    Composer
Pawel Pogorzelski    Director of Photography

2019 - Holiday Gift Guide - Part I - First-Run Releases and Franchise Box Sets

November 27th, 2019

Avengers: Endgame

It's Thanksgiving weekend, which means Black Friday, Cyber Monday, and of course the first installment of our Holiday Gift Guide. This year, Thanksgiving is as late as it could have been, which means there’s no way to squeeze in four weeks of regular installments of the gift guide, as well as the December monthly preview, etc. So we are going to have a condensed list this year. That said, there weren’t a ton of first-run releases that would have made this list regardless. More...

Home Market Releases for October 8th, 2019

October 10th, 2019

Toy Story 4

It’s another week with a monster hit and nearly nothing else. Fortunately, that monster hit is Toy Story 4, which is easily the Pick of the Week and would be during all but the best weeks of the year. Midsommar comes close to being a contender for Pick of the Week, but the extras are well below average, even compared to a limited release. More...

Featured Blu-ray and DVD Review: Midsommar

October 8th, 2019

Midsommar

Midsommar is writer / dirctor Ari Aster’s second film. His first, Hereditary, only managed a D plus from CinemaScore, which is bad, even for a horror film. However, CinemaScore tends to measure not just quality, but expectations. A good movie that doesn’t match audience expectations in terms of tone and subject matter tend to get very weak scores from CinemaScore and no one going into Hereditary day one could have know what to expect. Midsommar earned a C plus, which is actually about average for a horror film. Is it also merely average in quality? Or is it just not as accessible as most mainstream horror movies are? More...

Home Market Releases for September 24th, 2019

September 26th, 2019

Midsommar

It is a horrible week on the home market, at least from my perspective. There are no monster hits to talk about, but a flood of middling releases that I can’t really ignore. The biggest first-run release of the week is Yesterday and it is the closest we have to a Pick of the Week contender on this week’s list. That is if you don’t count Crawl and Midsommar, which are hitting VOD this week. More...

Weekend Wrap-Up: Spider-Man Repeats on Top, but 2019 Takes Another Hit

July 16th, 2019

Spider-Man: Far From Home

It was a mixed weekend at the box office. On the one hand, nearly every film in the top five topped expectations, albeit by small margins in most cases. This includes Spider-Man: Far From Home, which led the way with $45.35 million over the weekend. On the other hand, we still saw a serious decline with the overall box office down 31% from last weekend to $126 million. Worse still, this was 24% lower than the same weekend last year and this left 2019 further behind last year’s pace. It is now behind 2018 by 8.6% or $570 million at $6.10 billion to $6.67 billion. More...

Weekend Wrap-Up: Spider-Man Hits a Home Run

July 9th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home really brightened up the box office earning $92.58 million over the three-day weekend for a six-day opening of $185.06 million. This is one of the biggest positive surprises of the year and we desperately needed some good news after June. Toy Story 4 and Aladdin held on better than expected and the overall box office surged growing 21% from last weekend to $183 million. This is still lower than this weekend last year, but by only 2.7% and at this point, I’m willing to call that a victory. Year-to-date, 2019 did manage to close ground with 2018, thanks mostly to Far From Home’s strength before the weekend. However, this year is still 8.4% or $540 million behind last year at $5.88 billion to $6.42 billion. More...

Weekend Estimates: Spider-Man Is Marvelous Worldwide

July 7th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home is getting off to a fantastic start with a three-day weekend haul of $93.6 million giving it a six-day debut of $185.1 million. This is more than it cost to make and it means the film is nearly guaranteed a healthy profit before it reaches the home market, even if it has soft legs. Additionally, its reviews are outstanding and it earned an A from CinemaScore, so its legs should be long for a blockbuster film. Internationally, the film pulled in $238 million on 52,800 screens in 66 markets for totals of $395 million internationally and $580 million worldwide. This was led by a six-day, $33.8 million first place debut in South Korea, while it earned $30.6 million during its second weekend in China for a two-week total of $167.4 million there. More...

Friday Estimates: Has Spider-Man Saved the Summer?

July 6th, 2019

Spider-Man: Far From Home

Spider-Man: Far From Home got off to a record-breaking performance and it has since shown better-than-expected legs by earning $32.5 million on Friday for a four-day running tally of $124 million. Because it opened on Tuesday and not Friday, the film should have a better than average internal multiplier, giving it a better than 50/50 chance of cracking $90 million over the three-day weekend. The film cost $160 million to make and it will match that domestically on Sunday. Additionally, its reviews suggest strong word-of-mouth (The CinemaScore still hasn’t been released. I blame the Fourth of July holidays.) and with no direct competition for the rest of the month, it should have a long stay in theaters. It is yet another success story for the M.C.U. and enough to lift 2019 to a rare win over 2018 in the year-over-year competition. This could be a good omen going forward and perhaps we will look back at this weekend as the weekend that 2019 turned things around. More...

Weekend Predictions: Can Spider-Man Snap the Streak?

July 3rd, 2019

Spider-Man: Far From Home

It has been a long time since we’ve had a pleasant surprise at the box office. In fact, the last film to really beat expectations and earn first place was Aladdin, which came out in May. However, it appears that streak is over, as Spider-Man: Far From Home broke the record for biggest Tuesday with $39.26 million. Additionally, Midsommar earned $1.1 million during its previews, which means July should get off to a faster than expected start. Additionally, there should be some strong holds in the top five as well, with Toy Story 4, Annabelle Comes Home, and Yesterday all looking to earn more than $10 million over the three-day weekend. This weekend last year, Ant-Man and the Wasp opened with $75.81 million. Spider-Man: Far From Home could top that after its record-breaking start and the overall box office does look a little healthier as a result. More...

2019 Preview: July

July 1st, 2019

The Lion King

June was a disaster, with no pleasant surprises for the entire month, and a boatload of disappointments. In fact, one could argue Aladdin was the biggest hit of the month, despite it opening in May. Toy Story 4 is the biggest hit released in June, but it still missed expectations by a huge margin. In fact, so many films missed expectations by huge margins I’m rethinking my predictions for July. I still think there will be monster hits and I seriously doubt Spider-Man: Far from Home and The Lion King will bomb, but I also don’t think they will reach the heights some of the tracking data suggests they will. The only other film that has a shot at $100 million is Once Upon a Time in Hollywood, but the overall box office is so weak that I’m no longer sure it will get there. Meanwhile, last July wasn’t as strong on top with just two films topping $200 million, Mission: Impossible - Fallout and Ant-Man and the Wasp, neither of which came close to $300 million. However, last year had a lot better depth and I think that could result in 2019 merely breaking even in the year-over-year competition. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 5, 2019 6 $6,560,030   2,707 $2,423   $10,900,344 1
Jul 12, 2019 8 $3,667,722 -44% 2,707 $1,355   $18,522,993 2
Jul 19, 2019 9 $1,596,447 -56% 1,105 $1,445   $22,479,475 3
Jul 26, 2019 13 $732,345 -54% 626 $1,170   $24,275,390 4
Aug 2, 2019 13 $410,603 -44% 381 $1,078   $25,214,944 5
Aug 9, 2019 21 $165,374 -60% 150 $1,102   $25,690,588 6
Aug 16, 2019 30 $91,287 -45% 75 $1,217   $25,922,759 7
Aug 23, 2019 36 $49,354 -46% 44 $1,122   $26,029,313 8
Aug 30, 2019 22 $668,085 +1,254% 676 $988   $26,732,936 9
Sep 6, 2019 29 $146,308 -78% 234 $625   $27,242,964 10
Sep 13, 2019 42 $36,691 -75% 50 $734   $27,368,668 11
Sep 20, 2019 47 $18,485 -50% 30 $616   $27,414,433 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jul 3, 2019 3 $3,007,568     2,588 $1,162   $3,007,568 1
Jul 4, 2019 6 $1,332,746 -56%   2,588 $515   $4,340,314 2
Jul 5, 2019 6 $2,225,154 +67%   2,707 $822   $6,565,468 3
Jul 6, 2019 6 $2,411,644 +8%   2,707 $891   $8,977,112 4
Jul 7, 2019 6 $1,923,232 -20%   2,707 $710   $10,900,344 5
Jul 8, 2019 6 $966,399 -50%   2,707 $357   $11,866,743 6
Jul 9, 2019 6 $1,226,271 +27%   2,707 $453   $13,093,014 7
Jul 10, 2019 6 $923,087 -25% -69% 2,707 $341   $14,016,101 8
Jul 11, 2019 6 $839,170 -9% -37% 2,707 $310   $14,855,271 9
Jul 12, 2019 8 $1,144,465 +36% -49% 2,707 $423   $15,999,736 10
Jul 13, 2019 8 $1,375,489 +20% -43% 2,707 $508   $17,375,225 11
Jul 14, 2019 8 $1,147,768 -17% -40% 2,707 $424   $18,522,993 12
Jul 15, 2019 8 $558,884 -51% -42% 2,707 $206   $19,081,877 13
Jul 16, 2019 9 $768,788 +38% -37% 2,707 $284   $19,850,665 14
Jul 17, 2019 10 $611,260 -20% -34% 2,707 $226   $20,461,925 15
Jul 18, 2019 9 $421,103 -31% -50% 2,707 $156   $20,883,028 16
Jul 19, 2019 9 $490,620 +17% -57% 1,105 $444   $21,373,648 17
Jul 20, 2019 9 $612,450 +25% -55% 1,105 $554   $21,986,098 18
Jul 21, 2019 10 $493,377 -19% -57% 1,105 $446   $22,479,475 19
Jul 22, 2019 9 $273,618 -45% -51% 1,105 $248   $22,753,093 20
Jul 23, 2019 10 $338,802 +24% -56% 1,105 $307   $23,091,895 21
Jul 24, 2019 11 $259,475 -23% -58% 1,105 $235   $23,351,370 22
Jul 25, 2019 11 $191,675 -26% -54% 1,105 $173   $23,543,045 23
Jul 26, 2019 14 $222,230 +16% -55% 626 $355   $23,765,275 24
Jul 27, 2019 13 $275,440 +24% -55% 626 $440   $24,040,715 25
Jul 28, 2019 13 $234,675 -15% -52% 626 $375   $24,275,390 26
Jul 29, 2019 12 $136,586 -42% -50% 626 $218   $24,411,976 27
Jul 30, 2019 12 $161,402 +18% -52% 626 $258   $24,573,378 28
Jul 31, 2019 12 $130,603 -19% -50% 626 $209   $24,703,981 29
Aug 1, 2019 13 $100,360 -23% -48% 626 $160   $24,804,341 30
Aug 2, 2019 13 $123,825 +23% -44% 381 $325   $24,928,166 31
Aug 3, 2019 13 $157,750 +27% -43% 381 $414   $25,085,916 32
Aug 4, 2019 13 $129,028 -18% -45% 381 $339   $25,214,944 33
Aug 5, 2019 13 $84,170 -35% -38% 381 $221   $25,299,114 34
Aug 6, 2019 13 $94,247 +12% -42% 381 $247   $25,393,361 35
Aug 7, 2019 13 $83,045 -12% -36% 381 $218   $25,476,406 36
Aug 8, 2019 13 $48,808 -41% -51% 381 $128   $25,525,214 37
Aug 9, 2019 - $47,555 -3% -62% 150 $317   $25,572,769 38
Aug 10, 2019 - $65,367 +37% -59% 150 $436   $25,638,136 39
Aug 11, 2019 - $52,452 -20% -59% 150 $350   $25,690,588 40
Aug 12, 2019 - $33,658 -36% -60% 150 $224   $25,724,246 41
Aug 13, 2019 - $41,117 +22% -56% 150 $274   $25,765,363 42
Aug 14, 2019 - $41,018 n/c -51% 150 $273   $25,806,381 43
Aug 15, 2019 - $25,091 -39% -49% 150 $167   $25,831,472 44
Aug 16, 2019 - $25,726 +3% -46% 75 $343   $25,857,198 45
Aug 17, 2019 - $37,736 +47% -42% 75 $503   $25,894,934 46
Aug 18, 2019 - $27,825 -26% -47% 75 $371   $25,922,759 47
Aug 19, 2019 - $13,208 -53% -61% 75 $176   $25,935,967 48
Aug 20, 2019 - $15,714 +19% -62% 75 $210   $25,951,681 49
Aug 21, 2019 - $13,749 -13% -66% 75 $183   $25,965,430 50
Aug 22, 2019 - $14,529 +6% -42% 75 $194   $25,979,959 51
Aug 23, 2019 - $14,534 n/c -44% 44 $330   $25,994,493 52
Aug 24, 2019 - $19,822 +36% -47% 44 $451   $26,014,315 53
Aug 25, 2019 - $14,998 -24% -46% 44 $341   $26,029,313 54
Aug 26, 2019 - $7,245 -52% -45% 44 $165   $26,036,558 55
Aug 27, 2019 - $10,313 +42% -34% 44 $234   $26,046,871 56
Aug 28, 2019 - $9,141 -11% -34% 44 $208   $26,056,012 57
Aug 29, 2019 - $8,839 -3% -39% 44 $201   $26,064,851 58
Aug 30, 2019 - $214,134 +2,323% +1,373% 676 $317   $26,278,985 59
Aug 31, 2019 - $223,857 +5% +1,029% 676 $331   $26,502,842 60
Sep 1, 2019 - $230,094 +3% +1,434% 676 $340   $26,732,936 61
Sep 2, 2019 - $150,535 -35% +1,978% 676 $223   $26,883,471 62
Sep 3, 2019 - $87,680 -42% +750% 676 $130   $26,971,151 63
Sep 4, 2019 - $79,547 -9% +770% 676 $118   $27,050,698 64
Sep 5, 2019 - $45,958 -42% +420% 676 $68   $27,096,656 65
Sep 6, 2019 - $41,057 -11% -81% 234 $175   $27,137,713 66
Sep 7, 2019 - $61,030 +49% -73% 234 $261   $27,198,743 67
Sep 8, 2019 - $44,221 -28% -81% 234 $189   $27,242,964 68
Sep 9, 2019 - $21,313 -52% -86% 234 $91   $27,264,277 69
Sep 10, 2019 - $22,947 +8% -74% 234 $98   $27,287,224 70
Sep 11, 2019 - $23,599 +3% -70% 234 $101   $27,310,823 71
Sep 12, 2019 - $21,154 -10% -54% 234 $90   $27,331,977 72
Sep 13, 2019 - $11,807 -44% -71% 50 $236   $27,343,784 73
Sep 14, 2019 - $14,064 +19% -77% 50 $281   $27,357,848 74
Sep 15, 2019 - $10,820 -23% -76% 50 $216   $27,368,668 75
Sep 16, 2019 - $6,846 -37% -68% 50 $137   $27,375,514 76
Sep 17, 2019 - $7,585 +11% -67% 50 $152   $27,383,099 77
Sep 18, 2019 - $6,695 -12% -72% 50 $134   $27,389,794 78
Sep 19, 2019 - $6,154 -8% -71% 50 $123   $27,395,948 79
Sep 20, 2019 - $6,717 +9% -43% 30 $224   $27,402,665 80
Sep 21, 2019 - $6,061 -10% -57% 30 $202   $27,408,726 81
Sep 22, 2019 - $5,707 -6% -47% 30 $190   $27,414,433 82
Sep 23, 2019 - $2,121 -63% -69% 30 $71   $27,416,554 83
Sep 24, 2019 - $2,785 +31% -63% 30 $93   $27,419,339 84
Sep 25, 2019 - $2,607 -6% -61% 30 $87   $27,421,946 85
Sep 26, 2019 - $4,417 +69% -28% 30 $147   $27,426,363 86

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 28, 2019 12 $4,340,314   2,588 $1,677   $4,340,314 1
Jul 5, 2019 6 $10,514,957 +142% 2,707 $3,884   $14,855,271 2
Jul 12, 2019 8 $6,027,757 -43% 2,707 $2,227   $20,883,028 3
Jul 19, 2019 10 $2,660,017 -56% 1,105 $2,407   $23,543,045 4
Jul 26, 2019 13 $1,261,296 -53% 626 $2,015   $24,804,341 5
Aug 2, 2019 13 $720,873 -43% 381 $1,892   $25,525,214 6
Aug 9, 2019 21 $306,258 -58% 150 $2,042   $25,831,472 7
Aug 16, 2019 30 $148,487 -52% 75 $1,980   $25,979,959 8
Aug 23, 2019 34 $84,892 -43% 44 $1,929   $26,064,851 9
Aug 30, 2019 22 $1,031,805 +1,115% 676 $1,526   $27,096,656 10
Sep 6, 2019 28 $235,321 -77% 234 $1,006   $27,331,977 11
Sep 13, 2019 42 $63,971 -73% 50 $1,279   $27,395,948 12
Sep 20, 2019 48 $30,415 -52% 30 $1,014   $27,426,363 13

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
Argentina 11/8/2019 $9,291 43 43 43 $18,154 12/1/2019
Australia 8/9/2019 $126,199 16 42 214 $500,560 7/31/2023
Brazil 9/20/2019 $141,664 149 149 149 $160,449 9/30/2019
Czech Republic 8/2/2019 $65,641 56 56 190 $225,184 10/19/2022
France 8/2/2019 $327,697 0 201 369 $886,664 8/31/2019
Germany 9/27/2019 $0 0 27 63 $643,897 12/28/2019
Italy 7/25/2019 $242,162 0 0 0 $525,715 10/19/2022
Japan 2/21/2020 $0 0 0 0 $6,291,237 6/12/2020
Lithuania 7/5/2019 $20,118 91 91 164 $57,937 7/1/2020
Mexico 9/20/2019 $226,337 0 0 0 $447,132 10/19/2022
Netherlands 7/26/2019 $121,607 74 75 281 $484,585 10/19/2022
New Zealand 9/19/2019 $8,161 5 17 77 $55,795 5/22/2023
Poland 7/5/2019 $105,981 145 145 290 $326,176 10/19/2022
Portugal 9/27/2019 $16,006 26 26 51 $26,480 10/8/2019
Russia (CIS) 7/18/2019 $300,654 674 674 1,646 $864,151 10/19/2022
Slovakia 8/2/2019 $30,548 50 50 116 $86,940 10/19/2022
South Korea 7/11/2019 $257,508 375 375 582 $663,875 5/7/2020
Spain 7/26/2019 $218,464 275 275 609 $611,043 8/22/2019
Taiwan 7/12/2019 $0 0 0 0 $58,847 1/3/2020
Turkey 7/26/2019 $44,246 177 177 491 $128,437 3/28/2024
United Kingdom 7/5/2019 $1,015,573 457 457 1,318 $2,923,399 7/31/2019
 
Rest of World $3,326,542
 
International Total$19,313,199 3/28/2024

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 13, 20192712,322 12,322$184,337$184,3373

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 13, 2019723,214 23,214$463,359$463,3593
Oct 20, 2019179,572-59% 32,786$191,049$654,4084

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.