Mirror Mirror (2012)
| Theatrical Performance | ||
| Domestic Box Office | $64,935,167 | Details |
| International Box Office | $108,678,315 | |
| Worldwide Box Office | $173,613,482 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $25,039,915 | |
| Blu-ray Sales (estimated) | $5,438,803 | |
| Total | $30,478,718 | |
| Further financial details... | ||
Synopsis
A wicked Queen schemes and scrambles for control of a spirited orphan's throne and the attention of a charming prince. When Snow White's beauty wins the heart of the prince that she desperately pursues, the Queen banishes her to the forest, where a man-eating beast hungrily awaits. Rescued by a band of diminutive highway robbers, Snow White grows into an indomitable young woman determined to take back her realm from the treacherous Queen.
Metrics
| Opening Weekend: | $18,132,085 (27.9% of total gross) |
| Legs: | 3.58 (domestic box office/biggest weekend) |
| Domestic Share: | 37.4% (domestic box office/worldwide) |
| Production Budget: | $85,000,000 (worldwide box office is 2.0 times production budget) |
| Theater counts: | 3,603 opening theaters/3,618 max. theaters, 5.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $97,565,901 |
Movie Details
| Domestic Releases: | March 30th, 2012 (Wide) by Relativity |
| International Releases: | March 15th, 2012 (Wide) (United Arab Emirates)
March 15th, 2012 (Wide) (Thailand) March 15th, 2012 (Wide) (Lebanon) March 15th, 2012 (Wide) (Hungary) March 16th, 2012 (Wide) (Romania) |
| Video Release: | June 26th, 2012 by Fox Home Entertainment |
| MPA Rating: | PG for some fantasy action and mild rude humor. (Rating bulletin 2206, 1/18/2012) |
| Running Time: | 95 minutes |
| Cast, crew, or production detail: | Motion Capture Performance |
| Plot point: | Dwarves, Dysfunctional Family, Gangs, Missing Person, Prince/Princess, Rescue, Royalty, Step-Family |
| Subgenre: | Heroic Adventure |
| Source: | Based on Folk Tale/Legend/Fairytale |
| Genre: | Adventure |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | Relativity Media, Yuk Films, Goldman Pictures, Rat Entertainment, Misher Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $18,132,085 | 3,603 | $5,032 | $18,132,085 | 1 | |
| Apr 6, 2012 | 5 | $11,095,140 | -39% | 3,618 | $3,067 | $36,574,022 | 2 |
| Apr 13, 2012 | 7 | $6,847,924 | -38% | 3,206 | $2,136 | $49,316,185 | 3 |
| Apr 20, 2012 | 10 | $4,408,179 | -36% | 2,938 | $1,500 | $55,499,932 | 4 |
| Apr 27, 2012 | 13 | $2,232,938 | -49% | 2,017 | $1,107 | $58,870,360 | 5 |
| May 4, 2012 | 15 | $746,247 | -67% | 922 | $809 | $60,174,498 | 6 |
| May 11, 2012 | 17 | $599,617 | -20% | 607 | $988 | $60,993,886 | 7 |
| May 18, 2012 | 18 | $403,814 | -33% | 407 | $992 | $61,551,236 | 8 |
| May 25, 2012 | 16 | $482,502 | +19% | 422 | $1,143 | $62,200,759 | 9 |
| Jun 1, 2012 | 18 | $368,669 | -24% | 357 | $1,033 | $62,911,808 | 10 |
| Jun 8, 2012 | 18 | $342,921 | -7% | 303 | $1,132 | $63,477,027 | 11 |
| Jun 15, 2012 | 21 | $235,632 | -31% | 278 | $848 | $63,915,264 | 12 |
| Jun 22, 2012 | 28 | $155,635 | -34% | 222 | $701 | $64,248,385 | 13 |
| Jun 29, 2012 | 34 | $120,504 | -23% | 166 | $726 | $64,493,993 | 14 |
| Jul 6, 2012 | 37 | $63,830 | -47% | 119 | $536 | $64,655,310 | 15 |
| Jul 13, 2012 | 44 | $50,829 | -20% | 91 | $559 | $64,757,064 | 16 |
| Jul 20, 2012 | 45 | $28,945 | -43% | 59 | $491 | $64,829,637 | 17 |
| Jul 27, 2012 | 56 | $14,913 | -48% | 56 | $266 | $64,868,692 | 18 |
| Aug 3, 2012 | 66 | $6,734 | -55% | 39 | $173 | $64,890,595 | 19 |
| Aug 10, 2012 | 90 | $1,295 | -81% | 45 | $29 | $64,933,670 | 20 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $5,808,426 | 3,603 | $1,612 | $5,808,426 | 1 | ||
| Mar 31, 2012 | 3 | $7,592,301 | +31% | 3,603 | $2,107 | $13,400,727 | 2 | |
| Apr 1, 2012 | 3 | $4,731,358 | -38% | 3,603 | $1,313 | $18,132,085 | 3 | |
| Apr 2, 2012 | 3 | $1,540,199 | -67% | 3,603 | $427 | $19,672,284 | 4 | |
| Apr 3, 2012 | 3 | $1,969,537 | +28% | 3,603 | $547 | $21,641,821 | 5 | |
| Apr 4, 2012 | 4 | $1,661,674 | -16% | 3,603 | $461 | $23,303,495 | 6 | |
| Apr 5, 2012 | 4 | $2,175,387 | +31% | 3,603 | $604 | $25,478,882 | 7 | |
| Apr 6, 2012 | 5 | $4,607,739 | +112% | -21% | 3,618 | $1,274 | $30,086,621 | 8 |
| Apr 7, 2012 | 5 | $3,955,230 | -14% | -48% | 3,618 | $1,093 | $34,041,851 | 9 |
| Apr 8, 2012 | 5 | $2,532,171 | -36% | -46% | 3,618 | $700 | $36,574,022 | 10 |
| Apr 9, 2012 | 4 | $1,831,462 | -28% | +19% | 3,618 | $506 | $38,405,484 | 11 |
| Apr 10, 2012 | 5 | $1,518,975 | -17% | -23% | 3,618 | $420 | $39,924,459 | 12 |
| Apr 11, 2012 | 4 | $1,340,697 | -12% | -19% | 3,618 | $371 | $41,265,156 | 13 |
| Apr 12, 2012 | 5 | $1,203,105 | -10% | -45% | 3,618 | $333 | $42,468,261 | 14 |
| Apr 13, 2012 | 7 | $2,051,334 | +71% | -55% | 3,206 | $640 | $44,519,595 | 15 |
| Apr 14, 2012 | 7 | $2,989,178 | +46% | -24% | 3,206 | $932 | $47,508,773 | 16 |
| Apr 15, 2012 | 7 | $1,807,412 | -40% | -29% | 3,206 | $564 | $49,316,185 | 17 |
| Apr 16, 2012 | 9 | $402,173 | -78% | -78% | 3,206 | $125 | $49,718,358 | 18 |
| Apr 17, 2012 | 9 | $502,713 | +25% | -67% | 3,206 | $157 | $50,221,071 | 19 |
| Apr 18, 2012 | 8 | $426,467 | -15% | -68% | 3,206 | $133 | $50,647,538 | 20 |
| Apr 19, 2012 | 8 | $444,215 | +4% | -63% | 3,206 | $139 | $51,091,753 | 21 |
| Apr 20, 2012 | 10 | $1,111,923 | +150% | -46% | 2,938 | $378 | $52,203,676 | 22 |
| Apr 21, 2012 | 10 | $1,946,436 | +75% | -35% | 2,938 | $663 | $54,150,112 | 23 |
| Apr 22, 2012 | 9 | $1,349,820 | -31% | -25% | 2,938 | $459 | $55,499,932 | 24 |
| Apr 23, 2012 | 12 | $255,596 | -81% | -36% | 2,938 | $87 | $55,755,528 | 25 |
| Apr 24, 2012 | 12 | $326,701 | +28% | -35% | 2,938 | $111 | $56,082,229 | 26 |
| Apr 25, 2012 | 12 | $265,436 | -19% | -38% | 2,938 | $90 | $56,347,665 | 27 |
| Apr 26, 2012 | 11 | $289,757 | +9% | -35% | 2,938 | $99 | $56,637,422 | 28 |
| Apr 27, 2012 | - | $562,953 | +94% | -49% | 2,017 | $279 | $57,200,375 | 29 |
| Apr 28, 2012 | - | $1,039,394 | +85% | -47% | 2,017 | $515 | $58,239,769 | 30 |
| Apr 29, 2012 | - | $630,591 | -39% | -53% | 2,017 | $313 | $58,870,360 | 31 |
| Apr 30, 2012 | - | $143,466 | -77% | -44% | 2,017 | $71 | $59,013,826 | 32 |
| May 1, 2012 | - | $158,144 | +10% | -52% | 2,017 | $78 | $59,171,970 | 33 |
| May 2, 2012 | - | $128,654 | -19% | -52% | 2,017 | $64 | $59,300,624 | 34 |
| May 3, 2012 | - | $127,627 | -1% | -56% | 2,017 | $63 | $59,428,251 | 35 |
| May 4, 2012 | - | $189,690 | +49% | -66% | 922 | $206 | $59,617,941 | 36 |
| May 5, 2012 | - | $326,018 | +72% | -69% | 922 | $354 | $59,943,959 | 37 |
| May 6, 2012 | - | $230,539 | -29% | -63% | 922 | $250 | $60,174,498 | 38 |
| May 7, 2012 | - | $47,023 | -80% | -67% | 922 | $51 | $60,221,521 | 39 |
| May 8, 2012 | - | $62,962 | +34% | -60% | 922 | $68 | $60,284,483 | 40 |
| May 9, 2012 | - | $56,147 | -11% | -56% | 922 | $61 | $60,340,630 | 41 |
| May 10, 2012 | - | $53,639 | -4% | -58% | 922 | $58 | $60,394,269 | 42 |
| May 11, 2012 | - | $135,651 | +153% | -28% | 607 | $223 | $60,529,920 | 43 |
| May 12, 2012 | - | $222,184 | +64% | -32% | 607 | $366 | $60,752,104 | 44 |
| May 13, 2012 | - | $241,782 | +9% | +5% | 607 | $398 | $60,993,886 | 45 |
| May 14, 2012 | - | $35,228 | -85% | -25% | 607 | $58 | $61,029,114 | 46 |
| May 15, 2012 | - | $43,574 | +24% | -31% | 607 | $72 | $61,072,688 | 47 |
| May 16, 2012 | - | $37,738 | -13% | -33% | 607 | $62 | $61,110,426 | 48 |
| May 17, 2012 | - | $36,996 | -2% | -31% | 607 | $61 | $61,147,422 | 49 |
| May 18, 2012 | - | $98,921 | +167% | -27% | 407 | $243 | $61,246,343 | 50 |
| May 19, 2012 | - | $173,148 | +75% | -22% | 407 | $425 | $61,419,491 | 51 |
| May 20, 2012 | - | $131,745 | -24% | -46% | 407 | $324 | $61,551,236 | 52 |
| May 21, 2012 | - | $44,338 | -66% | +26% | 407 | $109 | $61,595,574 | 53 |
| May 22, 2012 | - | $41,063 | -7% | -6% | 407 | $101 | $61,636,637 | 54 |
| May 23, 2012 | - | $35,052 | -15% | -7% | 407 | $86 | $61,671,689 | 55 |
| May 24, 2012 | - | $46,568 | +33% | +26% | 407 | $114 | $61,718,257 | 56 |
| May 25, 2012 | - | $133,441 | +187% | +35% | 422 | $316 | $61,851,698 | 57 |
| May 26, 2012 | - | $192,323 | +44% | +11% | 422 | $456 | $62,044,021 | 58 |
| May 27, 2012 | - | $156,738 | -19% | +19% | 422 | $371 | $62,200,759 | 59 |
| May 28, 2012 | - | $155,492 | -1% | +251% | 422 | $368 | $62,356,251 | 60 |
| May 29, 2012 | - | $61,203 | -61% | +49% | 422 | $145 | $62,417,454 | 61 |
| May 30, 2012 | - | $57,389 | -6% | +64% | 422 | $136 | $62,474,843 | 62 |
| May 31, 2012 | - | $68,296 | +19% | +47% | 422 | $162 | $62,543,139 | 63 |
| Jun 1, 2012 | - | $119,015 | +74% | -11% | 357 | $333 | $62,662,154 | 64 |
| Jun 2, 2012 | - | $149,899 | +26% | -22% | 357 | $420 | $62,812,053 | 65 |
| Jun 3, 2012 | - | $99,755 | -33% | -36% | 357 | $279 | $62,911,808 | 66 |
| Jun 4, 2012 | - | $47,860 | -52% | -69% | 357 | $134 | $62,959,668 | 67 |
| Jun 5, 2012 | - | $61,458 | +28% | n/c | 357 | $172 | $63,021,126 | 68 |
| Jun 6, 2012 | - | $54,082 | -12% | -6% | 357 | $151 | $63,075,208 | 69 |
| Jun 7, 2012 | - | $58,898 | +9% | -14% | 357 | $165 | $63,134,106 | 70 |
| Jun 8, 2012 | - | $116,364 | +98% | -2% | 303 | $384 | $63,250,470 | 71 |
| Jun 9, 2012 | - | $149,476 | +28% | n/c | 303 | $493 | $63,399,946 | 72 |
| Jun 10, 2012 | - | $77,081 | -48% | -23% | 303 | $254 | $63,477,027 | 73 |
| Jun 11, 2012 | - | $44,613 | -42% | -7% | 303 | $147 | $63,521,640 | 74 |
| Jun 12, 2012 | - | $54,517 | +22% | -11% | 303 | $180 | $63,576,157 | 75 |
| Jun 13, 2012 | - | $49,963 | -8% | -8% | 303 | $165 | $63,626,120 | 76 |
| Jun 14, 2012 | - | $53,512 | +7% | -9% | 303 | $177 | $63,679,632 | 77 |
| Jun 15, 2012 | - | $79,253 | +48% | -32% | 278 | $285 | $63,758,885 | 78 |
| Jun 16, 2012 | - | $94,853 | +20% | -37% | 278 | $341 | $63,853,738 | 79 |
| Jun 17, 2012 | - | $61,526 | -35% | -20% | 278 | $221 | $63,915,264 | 80 |
| Jun 18, 2012 | - | $37,531 | -39% | -16% | 278 | $135 | $63,952,795 | 81 |
| Jun 19, 2012 | - | $50,667 | +35% | -7% | 278 | $182 | $64,003,462 | 82 |
| Jun 20, 2012 | - | $45,994 | -9% | -8% | 278 | $165 | $64,049,456 | 83 |
| Jun 21, 2012 | - | $43,294 | -6% | -19% | 278 | $156 | $64,092,750 | 84 |
| Jun 22, 2012 | - | $51,357 | +19% | -35% | 222 | $231 | $64,144,107 | 85 |
| Jun 23, 2012 | - | $62,767 | +22% | -34% | 222 | $283 | $64,206,874 | 86 |
| Jun 24, 2012 | - | $41,511 | -34% | -33% | 222 | $187 | $64,248,385 | 87 |
| Jun 25, 2012 | - | $26,277 | -37% | -30% | 222 | $118 | $64,274,662 | 88 |
| Jun 26, 2012 | - | $32,214 | +23% | -36% | 222 | $145 | $64,306,876 | 89 |
| Jun 27, 2012 | - | $31,979 | -1% | -30% | 222 | $144 | $64,338,855 | 90 |
| Jun 28, 2012 | - | $34,634 | +8% | -20% | 222 | $156 | $64,373,489 | 91 |
| Jun 29, 2012 | - | $41,218 | +19% | -20% | 166 | $248 | $64,414,707 | 92 |
| Jun 30, 2012 | - | $47,864 | +16% | -24% | 166 | $288 | $64,462,571 | 93 |
| Jul 1, 2012 | - | $31,422 | -34% | -24% | 166 | $189 | $64,493,993 | 94 |
| Jul 2, 2012 | - | $21,348 | -32% | -19% | 166 | $129 | $64,515,341 | 95 |
| Jul 3, 2012 | - | $25,408 | +19% | -21% | 166 | $153 | $64,540,749 | 96 |
| Jul 4, 2012 | - | $25,435 | n/c | -20% | 166 | $153 | $64,566,184 | 97 |
| Jul 5, 2012 | - | $25,296 | -1% | -27% | 166 | $152 | $64,591,480 | 98 |
| Jul 6, 2012 | - | $22,026 | -13% | -47% | 119 | $185 | $64,613,506 | 99 |
| Jul 7, 2012 | - | $26,323 | +20% | -45% | 119 | $221 | $64,639,829 | 100 |
| Jul 8, 2012 | - | $15,481 | -41% | -51% | 119 | $130 | $64,655,310 | 101 |
| Jul 9, 2012 | - | $10,161 | -34% | -52% | 119 | $85 | $64,665,471 | 102 |
| Jul 10, 2012 | - | $14,368 | +41% | -43% | 119 | $121 | $64,679,839 | 103 |
| Jul 11, 2012 | - | $12,939 | -10% | -49% | 119 | $109 | $64,692,778 | 104 |
| Jul 12, 2012 | - | $13,457 | +4% | -47% | 119 | $113 | $64,706,235 | 105 |
| Jul 13, 2012 | - | $16,996 | +26% | -23% | 91 | $187 | $64,723,231 | 106 |
| Jul 14, 2012 | - | $21,629 | +27% | -18% | 91 | $238 | $64,744,860 | 107 |
| Jul 15, 2012 | - | $12,204 | -44% | -21% | 91 | $134 | $64,757,064 | 108 |
| Jul 16, 2012 | - | $9,177 | -25% | -10% | 91 | $101 | $64,766,241 | 109 |
| Jul 17, 2012 | - | $11,912 | +30% | -17% | 91 | $131 | $64,778,153 | 110 |
| Jul 18, 2012 | - | $10,517 | -12% | -19% | 91 | $116 | $64,788,670 | 111 |
| Jul 19, 2012 | - | $12,022 | +14% | -11% | 91 | $132 | $64,800,692 | 112 |
| Jul 20, 2012 | - | $9,599 | -20% | -44% | 59 | $163 | $64,810,291 | 113 |
| Jul 21, 2012 | - | $12,092 | +26% | -44% | 59 | $205 | $64,822,383 | 114 |
| Jul 22, 2012 | - | $7,254 | -40% | -41% | 59 | $123 | $64,829,637 | 115 |
| Jul 23, 2012 | - | $4,759 | -34% | -48% | 59 | $81 | $64,834,396 | 116 |
| Jul 24, 2012 | - | $6,906 | +45% | -42% | 59 | $117 | $64,841,302 | 117 |
| Jul 25, 2012 | - | $5,636 | -18% | -46% | 59 | $96 | $64,846,938 | 118 |
| Jul 26, 2012 | - | $6,841 | +21% | -43% | 59 | $116 | $64,853,779 | 119 |
| Jul 27, 2012 | - | $5,285 | -23% | -45% | 56 | $94 | $64,859,064 | 120 |
| Jul 28, 2012 | - | $5,664 | +7% | -53% | 56 | $101 | $64,864,728 | 121 |
| Jul 29, 2012 | - | $3,964 | -30% | -45% | 56 | $71 | $64,868,692 | 122 |
| Jul 30, 2012 | - | $3,363 | -15% | -29% | 56 | $60 | $64,872,055 | 123 |
| Jul 31, 2012 | - | $4,639 | +38% | -33% | 56 | $83 | $64,876,694 | 124 |
| Aug 1, 2012 | - | $3,850 | -17% | -32% | 56 | $69 | $64,880,544 | 125 |
| Aug 2, 2012 | - | $3,317 | -14% | -52% | 56 | $59 | $64,883,861 | 126 |
| Aug 3, 2012 | - | $2,082 | -37% | -61% | 39 | $53 | $64,885,943 | 127 |
| Aug 4, 2012 | - | $2,471 | +19% | -56% | 39 | $63 | $64,888,414 | 128 |
| Aug 5, 2012 | - | $2,181 | -12% | -45% | 39 | $56 | $64,890,595 | 129 |
| Aug 6, 2012 | - | $814 | -63% | -76% | 39 | $21 | $64,891,409 | 130 |
| Aug 7, 2012 | - | $13,529 | +1,562% | +192% | 39 | $347 | $64,904,938 | 131 |
| Aug 8, 2012 | - | $14,052 | +4% | +265% | 39 | $360 | $64,918,990 | 132 |
| Aug 9, 2012 | - | $13,385 | -5% | +304% | 39 | $343 | $64,932,375 | 133 |
| Aug 10, 2012 | - | $416 | -97% | -80% | 45 | $9 | $64,932,791 | 134 |
| Aug 11, 2012 | - | $478 | +15% | -81% | 45 | $11 | $64,933,269 | 135 |
| Aug 12, 2012 | - | $401 | -16% | -82% | 45 | $9 | $64,933,670 | 136 |
| Aug 13, 2012 | - | $324 | -19% | -60% | 45 | $7 | $64,933,994 | 137 |
| Aug 14, 2012 | - | $384 | +19% | -97% | 45 | $9 | $64,934,378 | 138 |
| Aug 15, 2012 | - | $356 | -7% | -97% | 45 | $8 | $64,934,734 | 139 |
| Aug 16, 2012 | - | $433 | +22% | -97% | 45 | $10 | $64,935,167 | 140 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $25,463,427 | 3,603 | $7,067 | $25,473,495 | 1 | |
| Apr 6, 2012 | 4 | $16,994,766 | -33% | 3,618 | $4,697 | $42,468,261 | 2 |
| Apr 13, 2012 | 8 | $8,623,492 | -49% | 3,206 | $2,690 | $51,091,753 | 3 |
| Apr 20, 2012 | 11 | $5,545,669 | -36% | 2,938 | $1,888 | $56,637,422 | 4 |
| Apr 27, 2012 | 13 | $2,790,829 | -50% | 2,017 | $1,384 | $59,428,251 | 5 |
| May 4, 2012 | 16 | $966,018 | -65% | 922 | $1,048 | $60,394,269 | 6 |
| May 11, 2012 | 18 | $753,153 | -22% | 607 | $1,241 | $61,147,422 | 7 |
| May 18, 2012 | 18 | $570,835 | -24% | 407 | $1,403 | $61,718,257 | 8 |
| May 25, 2012 | 16 | $824,882 | +45% | 422 | $1,955 | $62,543,139 | 9 |
| Jun 1, 2012 | 17 | $590,967 | -28% | 357 | $1,655 | $63,134,106 | 10 |
| Jun 8, 2012 | 18 | $545,526 | -8% | 303 | $1,800 | $63,679,632 | 11 |
| Jun 15, 2012 | 22 | $413,118 | -24% | 278 | $1,486 | $64,092,750 | 12 |
| Jun 22, 2012 | 29 | $280,739 | -32% | 222 | $1,265 | $64,373,489 | 13 |
| Jun 29, 2012 | 34 | $217,991 | -22% | 166 | $1,313 | $64,591,480 | 14 |
| Jul 6, 2012 | 39 | $114,755 | -47% | 119 | $964 | $64,706,235 | 15 |
| Jul 13, 2012 | 44 | $94,457 | -18% | 91 | $1,038 | $64,800,692 | 16 |
| Jul 20, 2012 | 45 | $53,087 | -44% | 59 | $900 | $64,853,779 | 17 |
| Jul 27, 2012 | 51 | $30,082 | -43% | 56 | $537 | $64,883,861 | 18 |
| Aug 3, 2012 | 50 | $48,514 | +61% | 39 | $1,244 | $64,932,375 | 19 |
| Aug 10, 2012 | 82 | $2,792 | -94% | 45 | $62 | $64,935,167 | 20 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A wicked Queen schemes and scrambles for control of a spirited orphan's throne and the attention of a charming prince. When Snow White's beauty wins the heart of the prince that she desperately pursues, the Queen banishes her to the forest, where a man-eating beast hungrily awaits. Rescued by a band of diminutive highway robbers, Snow White grows into an indomitable young woman determined to take back her realm from the treacherous Queen.
Metrics
| Opening Weekend: | $18,132,085 (27.9% of total gross) |
| Legs: | 3.58 (domestic box office/biggest weekend) |
| Domestic Share: | 37.4% (domestic box office/worldwide) |
| Production Budget: | $85,000,000 (worldwide box office is 2.0 times production budget) |
| Theater counts: | 3,603 opening theaters/3,618 max. theaters, 5.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $97,565,901 |
Movie Details
| Domestic Releases: | March 30th, 2012 (Wide) by Relativity |
| International Releases: | March 15th, 2012 (Wide) (United Arab Emirates)
March 15th, 2012 (Wide) (Thailand) March 15th, 2012 (Wide) (Lebanon) March 15th, 2012 (Wide) (Hungary) March 16th, 2012 (Wide) (Romania) |
| Video Release: | June 26th, 2012 by Fox Home Entertainment |
| MPA Rating: | PG for some fantasy action and mild rude humor. (Rating bulletin 2206, 1/18/2012) |
| Running Time: | 95 minutes |
| Cast, crew, or production detail: | Motion Capture Performance |
| Plot point: | Dwarves, Dysfunctional Family, Gangs, Missing Person, Prince/Princess, Rescue, Royalty, Step-Family |
| Subgenre: | Heroic Adventure |
| Source: | Based on Folk Tale/Legend/Fairytale |
| Genre: | Adventure |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | Relativity Media, Yuk Films, Goldman Pictures, Rat Entertainment, Misher Films |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $18,132,085 | 3,603 | $5,032 | $18,132,085 | 1 | |
| Apr 6, 2012 | 5 | $11,095,140 | -39% | 3,618 | $3,067 | $36,574,022 | 2 |
| Apr 13, 2012 | 7 | $6,847,924 | -38% | 3,206 | $2,136 | $49,316,185 | 3 |
| Apr 20, 2012 | 10 | $4,408,179 | -36% | 2,938 | $1,500 | $55,499,932 | 4 |
| Apr 27, 2012 | 13 | $2,232,938 | -49% | 2,017 | $1,107 | $58,870,360 | 5 |
| May 4, 2012 | 15 | $746,247 | -67% | 922 | $809 | $60,174,498 | 6 |
| May 11, 2012 | 17 | $599,617 | -20% | 607 | $988 | $60,993,886 | 7 |
| May 18, 2012 | 18 | $403,814 | -33% | 407 | $992 | $61,551,236 | 8 |
| May 25, 2012 | 16 | $482,502 | +19% | 422 | $1,143 | $62,200,759 | 9 |
| Jun 1, 2012 | 18 | $368,669 | -24% | 357 | $1,033 | $62,911,808 | 10 |
| Jun 8, 2012 | 18 | $342,921 | -7% | 303 | $1,132 | $63,477,027 | 11 |
| Jun 15, 2012 | 21 | $235,632 | -31% | 278 | $848 | $63,915,264 | 12 |
| Jun 22, 2012 | 28 | $155,635 | -34% | 222 | $701 | $64,248,385 | 13 |
| Jun 29, 2012 | 34 | $120,504 | -23% | 166 | $726 | $64,493,993 | 14 |
| Jul 6, 2012 | 37 | $63,830 | -47% | 119 | $536 | $64,655,310 | 15 |
| Jul 13, 2012 | 44 | $50,829 | -20% | 91 | $559 | $64,757,064 | 16 |
| Jul 20, 2012 | 45 | $28,945 | -43% | 59 | $491 | $64,829,637 | 17 |
| Jul 27, 2012 | 56 | $14,913 | -48% | 56 | $266 | $64,868,692 | 18 |
| Aug 3, 2012 | 66 | $6,734 | -55% | 39 | $173 | $64,890,595 | 19 |
| Aug 10, 2012 | 90 | $1,295 | -81% | 45 | $29 | $64,933,670 | 20 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $5,808,426 | 3,603 | $1,612 | $5,808,426 | 1 | ||
| Mar 31, 2012 | 3 | $7,592,301 | +31% | 3,603 | $2,107 | $13,400,727 | 2 | |
| Apr 1, 2012 | 3 | $4,731,358 | -38% | 3,603 | $1,313 | $18,132,085 | 3 | |
| Apr 2, 2012 | 3 | $1,540,199 | -67% | 3,603 | $427 | $19,672,284 | 4 | |
| Apr 3, 2012 | 3 | $1,969,537 | +28% | 3,603 | $547 | $21,641,821 | 5 | |
| Apr 4, 2012 | 4 | $1,661,674 | -16% | 3,603 | $461 | $23,303,495 | 6 | |
| Apr 5, 2012 | 4 | $2,175,387 | +31% | 3,603 | $604 | $25,478,882 | 7 | |
| Apr 6, 2012 | 5 | $4,607,739 | +112% | -21% | 3,618 | $1,274 | $30,086,621 | 8 |
| Apr 7, 2012 | 5 | $3,955,230 | -14% | -48% | 3,618 | $1,093 | $34,041,851 | 9 |
| Apr 8, 2012 | 5 | $2,532,171 | -36% | -46% | 3,618 | $700 | $36,574,022 | 10 |
| Apr 9, 2012 | 4 | $1,831,462 | -28% | +19% | 3,618 | $506 | $38,405,484 | 11 |
| Apr 10, 2012 | 5 | $1,518,975 | -17% | -23% | 3,618 | $420 | $39,924,459 | 12 |
| Apr 11, 2012 | 4 | $1,340,697 | -12% | -19% | 3,618 | $371 | $41,265,156 | 13 |
| Apr 12, 2012 | 5 | $1,203,105 | -10% | -45% | 3,618 | $333 | $42,468,261 | 14 |
| Apr 13, 2012 | 7 | $2,051,334 | +71% | -55% | 3,206 | $640 | $44,519,595 | 15 |
| Apr 14, 2012 | 7 | $2,989,178 | +46% | -24% | 3,206 | $932 | $47,508,773 | 16 |
| Apr 15, 2012 | 7 | $1,807,412 | -40% | -29% | 3,206 | $564 | $49,316,185 | 17 |
| Apr 16, 2012 | 9 | $402,173 | -78% | -78% | 3,206 | $125 | $49,718,358 | 18 |
| Apr 17, 2012 | 9 | $502,713 | +25% | -67% | 3,206 | $157 | $50,221,071 | 19 |
| Apr 18, 2012 | 8 | $426,467 | -15% | -68% | 3,206 | $133 | $50,647,538 | 20 |
| Apr 19, 2012 | 8 | $444,215 | +4% | -63% | 3,206 | $139 | $51,091,753 | 21 |
| Apr 20, 2012 | 10 | $1,111,923 | +150% | -46% | 2,938 | $378 | $52,203,676 | 22 |
| Apr 21, 2012 | 10 | $1,946,436 | +75% | -35% | 2,938 | $663 | $54,150,112 | 23 |
| Apr 22, 2012 | 9 | $1,349,820 | -31% | -25% | 2,938 | $459 | $55,499,932 | 24 |
| Apr 23, 2012 | 12 | $255,596 | -81% | -36% | 2,938 | $87 | $55,755,528 | 25 |
| Apr 24, 2012 | 12 | $326,701 | +28% | -35% | 2,938 | $111 | $56,082,229 | 26 |
| Apr 25, 2012 | 12 | $265,436 | -19% | -38% | 2,938 | $90 | $56,347,665 | 27 |
| Apr 26, 2012 | 11 | $289,757 | +9% | -35% | 2,938 | $99 | $56,637,422 | 28 |
| Apr 27, 2012 | - | $562,953 | +94% | -49% | 2,017 | $279 | $57,200,375 | 29 |
| Apr 28, 2012 | - | $1,039,394 | +85% | -47% | 2,017 | $515 | $58,239,769 | 30 |
| Apr 29, 2012 | - | $630,591 | -39% | -53% | 2,017 | $313 | $58,870,360 | 31 |
| Apr 30, 2012 | - | $143,466 | -77% | -44% | 2,017 | $71 | $59,013,826 | 32 |
| May 1, 2012 | - | $158,144 | +10% | -52% | 2,017 | $78 | $59,171,970 | 33 |
| May 2, 2012 | - | $128,654 | -19% | -52% | 2,017 | $64 | $59,300,624 | 34 |
| May 3, 2012 | - | $127,627 | -1% | -56% | 2,017 | $63 | $59,428,251 | 35 |
| May 4, 2012 | - | $189,690 | +49% | -66% | 922 | $206 | $59,617,941 | 36 |
| May 5, 2012 | - | $326,018 | +72% | -69% | 922 | $354 | $59,943,959 | 37 |
| May 6, 2012 | - | $230,539 | -29% | -63% | 922 | $250 | $60,174,498 | 38 |
| May 7, 2012 | - | $47,023 | -80% | -67% | 922 | $51 | $60,221,521 | 39 |
| May 8, 2012 | - | $62,962 | +34% | -60% | 922 | $68 | $60,284,483 | 40 |
| May 9, 2012 | - | $56,147 | -11% | -56% | 922 | $61 | $60,340,630 | 41 |
| May 10, 2012 | - | $53,639 | -4% | -58% | 922 | $58 | $60,394,269 | 42 |
| May 11, 2012 | - | $135,651 | +153% | -28% | 607 | $223 | $60,529,920 | 43 |
| May 12, 2012 | - | $222,184 | +64% | -32% | 607 | $366 | $60,752,104 | 44 |
| May 13, 2012 | - | $241,782 | +9% | +5% | 607 | $398 | $60,993,886 | 45 |
| May 14, 2012 | - | $35,228 | -85% | -25% | 607 | $58 | $61,029,114 | 46 |
| May 15, 2012 | - | $43,574 | +24% | -31% | 607 | $72 | $61,072,688 | 47 |
| May 16, 2012 | - | $37,738 | -13% | -33% | 607 | $62 | $61,110,426 | 48 |
| May 17, 2012 | - | $36,996 | -2% | -31% | 607 | $61 | $61,147,422 | 49 |
| May 18, 2012 | - | $98,921 | +167% | -27% | 407 | $243 | $61,246,343 | 50 |
| May 19, 2012 | - | $173,148 | +75% | -22% | 407 | $425 | $61,419,491 | 51 |
| May 20, 2012 | - | $131,745 | -24% | -46% | 407 | $324 | $61,551,236 | 52 |
| May 21, 2012 | - | $44,338 | -66% | +26% | 407 | $109 | $61,595,574 | 53 |
| May 22, 2012 | - | $41,063 | -7% | -6% | 407 | $101 | $61,636,637 | 54 |
| May 23, 2012 | - | $35,052 | -15% | -7% | 407 | $86 | $61,671,689 | 55 |
| May 24, 2012 | - | $46,568 | +33% | +26% | 407 | $114 | $61,718,257 | 56 |
| May 25, 2012 | - | $133,441 | +187% | +35% | 422 | $316 | $61,851,698 | 57 |
| May 26, 2012 | - | $192,323 | +44% | +11% | 422 | $456 | $62,044,021 | 58 |
| May 27, 2012 | - | $156,738 | -19% | +19% | 422 | $371 | $62,200,759 | 59 |
| May 28, 2012 | - | $155,492 | -1% | +251% | 422 | $368 | $62,356,251 | 60 |
| May 29, 2012 | - | $61,203 | -61% | +49% | 422 | $145 | $62,417,454 | 61 |
| May 30, 2012 | - | $57,389 | -6% | +64% | 422 | $136 | $62,474,843 | 62 |
| May 31, 2012 | - | $68,296 | +19% | +47% | 422 | $162 | $62,543,139 | 63 |
| Jun 1, 2012 | - | $119,015 | +74% | -11% | 357 | $333 | $62,662,154 | 64 |
| Jun 2, 2012 | - | $149,899 | +26% | -22% | 357 | $420 | $62,812,053 | 65 |
| Jun 3, 2012 | - | $99,755 | -33% | -36% | 357 | $279 | $62,911,808 | 66 |
| Jun 4, 2012 | - | $47,860 | -52% | -69% | 357 | $134 | $62,959,668 | 67 |
| Jun 5, 2012 | - | $61,458 | +28% | n/c | 357 | $172 | $63,021,126 | 68 |
| Jun 6, 2012 | - | $54,082 | -12% | -6% | 357 | $151 | $63,075,208 | 69 |
| Jun 7, 2012 | - | $58,898 | +9% | -14% | 357 | $165 | $63,134,106 | 70 |
| Jun 8, 2012 | - | $116,364 | +98% | -2% | 303 | $384 | $63,250,470 | 71 |
| Jun 9, 2012 | - | $149,476 | +28% | n/c | 303 | $493 | $63,399,946 | 72 |
| Jun 10, 2012 | - | $77,081 | -48% | -23% | 303 | $254 | $63,477,027 | 73 |
| Jun 11, 2012 | - | $44,613 | -42% | -7% | 303 | $147 | $63,521,640 | 74 |
| Jun 12, 2012 | - | $54,517 | +22% | -11% | 303 | $180 | $63,576,157 | 75 |
| Jun 13, 2012 | - | $49,963 | -8% | -8% | 303 | $165 | $63,626,120 | 76 |
| Jun 14, 2012 | - | $53,512 | +7% | -9% | 303 | $177 | $63,679,632 | 77 |
| Jun 15, 2012 | - | $79,253 | +48% | -32% | 278 | $285 | $63,758,885 | 78 |
| Jun 16, 2012 | - | $94,853 | +20% | -37% | 278 | $341 | $63,853,738 | 79 |
| Jun 17, 2012 | - | $61,526 | -35% | -20% | 278 | $221 | $63,915,264 | 80 |
| Jun 18, 2012 | - | $37,531 | -39% | -16% | 278 | $135 | $63,952,795 | 81 |
| Jun 19, 2012 | - | $50,667 | +35% | -7% | 278 | $182 | $64,003,462 | 82 |
| Jun 20, 2012 | - | $45,994 | -9% | -8% | 278 | $165 | $64,049,456 | 83 |
| Jun 21, 2012 | - | $43,294 | -6% | -19% | 278 | $156 | $64,092,750 | 84 |
| Jun 22, 2012 | - | $51,357 | +19% | -35% | 222 | $231 | $64,144,107 | 85 |
| Jun 23, 2012 | - | $62,767 | +22% | -34% | 222 | $283 | $64,206,874 | 86 |
| Jun 24, 2012 | - | $41,511 | -34% | -33% | 222 | $187 | $64,248,385 | 87 |
| Jun 25, 2012 | - | $26,277 | -37% | -30% | 222 | $118 | $64,274,662 | 88 |
| Jun 26, 2012 | - | $32,214 | +23% | -36% | 222 | $145 | $64,306,876 | 89 |
| Jun 27, 2012 | - | $31,979 | -1% | -30% | 222 | $144 | $64,338,855 | 90 |
| Jun 28, 2012 | - | $34,634 | +8% | -20% | 222 | $156 | $64,373,489 | 91 |
| Jun 29, 2012 | - | $41,218 | +19% | -20% | 166 | $248 | $64,414,707 | 92 |
| Jun 30, 2012 | - | $47,864 | +16% | -24% | 166 | $288 | $64,462,571 | 93 |
| Jul 1, 2012 | - | $31,422 | -34% | -24% | 166 | $189 | $64,493,993 | 94 |
| Jul 2, 2012 | - | $21,348 | -32% | -19% | 166 | $129 | $64,515,341 | 95 |
| Jul 3, 2012 | - | $25,408 | +19% | -21% | 166 | $153 | $64,540,749 | 96 |
| Jul 4, 2012 | - | $25,435 | n/c | -20% | 166 | $153 | $64,566,184 | 97 |
| Jul 5, 2012 | - | $25,296 | -1% | -27% | 166 | $152 | $64,591,480 | 98 |
| Jul 6, 2012 | - | $22,026 | -13% | -47% | 119 | $185 | $64,613,506 | 99 |
| Jul 7, 2012 | - | $26,323 | +20% | -45% | 119 | $221 | $64,639,829 | 100 |
| Jul 8, 2012 | - | $15,481 | -41% | -51% | 119 | $130 | $64,655,310 | 101 |
| Jul 9, 2012 | - | $10,161 | -34% | -52% | 119 | $85 | $64,665,471 | 102 |
| Jul 10, 2012 | - | $14,368 | +41% | -43% | 119 | $121 | $64,679,839 | 103 |
| Jul 11, 2012 | - | $12,939 | -10% | -49% | 119 | $109 | $64,692,778 | 104 |
| Jul 12, 2012 | - | $13,457 | +4% | -47% | 119 | $113 | $64,706,235 | 105 |
| Jul 13, 2012 | - | $16,996 | +26% | -23% | 91 | $187 | $64,723,231 | 106 |
| Jul 14, 2012 | - | $21,629 | +27% | -18% | 91 | $238 | $64,744,860 | 107 |
| Jul 15, 2012 | - | $12,204 | -44% | -21% | 91 | $134 | $64,757,064 | 108 |
| Jul 16, 2012 | - | $9,177 | -25% | -10% | 91 | $101 | $64,766,241 | 109 |
| Jul 17, 2012 | - | $11,912 | +30% | -17% | 91 | $131 | $64,778,153 | 110 |
| Jul 18, 2012 | - | $10,517 | -12% | -19% | 91 | $116 | $64,788,670 | 111 |
| Jul 19, 2012 | - | $12,022 | +14% | -11% | 91 | $132 | $64,800,692 | 112 |
| Jul 20, 2012 | - | $9,599 | -20% | -44% | 59 | $163 | $64,810,291 | 113 |
| Jul 21, 2012 | - | $12,092 | +26% | -44% | 59 | $205 | $64,822,383 | 114 |
| Jul 22, 2012 | - | $7,254 | -40% | -41% | 59 | $123 | $64,829,637 | 115 |
| Jul 23, 2012 | - | $4,759 | -34% | -48% | 59 | $81 | $64,834,396 | 116 |
| Jul 24, 2012 | - | $6,906 | +45% | -42% | 59 | $117 | $64,841,302 | 117 |
| Jul 25, 2012 | - | $5,636 | -18% | -46% | 59 | $96 | $64,846,938 | 118 |
| Jul 26, 2012 | - | $6,841 | +21% | -43% | 59 | $116 | $64,853,779 | 119 |
| Jul 27, 2012 | - | $5,285 | -23% | -45% | 56 | $94 | $64,859,064 | 120 |
| Jul 28, 2012 | - | $5,664 | +7% | -53% | 56 | $101 | $64,864,728 | 121 |
| Jul 29, 2012 | - | $3,964 | -30% | -45% | 56 | $71 | $64,868,692 | 122 |
| Jul 30, 2012 | - | $3,363 | -15% | -29% | 56 | $60 | $64,872,055 | 123 |
| Jul 31, 2012 | - | $4,639 | +38% | -33% | 56 | $83 | $64,876,694 | 124 |
| Aug 1, 2012 | - | $3,850 | -17% | -32% | 56 | $69 | $64,880,544 | 125 |
| Aug 2, 2012 | - | $3,317 | -14% | -52% | 56 | $59 | $64,883,861 | 126 |
| Aug 3, 2012 | - | $2,082 | -37% | -61% | 39 | $53 | $64,885,943 | 127 |
| Aug 4, 2012 | - | $2,471 | +19% | -56% | 39 | $63 | $64,888,414 | 128 |
| Aug 5, 2012 | - | $2,181 | -12% | -45% | 39 | $56 | $64,890,595 | 129 |
| Aug 6, 2012 | - | $814 | -63% | -76% | 39 | $21 | $64,891,409 | 130 |
| Aug 7, 2012 | - | $13,529 | +1,562% | +192% | 39 | $347 | $64,904,938 | 131 |
| Aug 8, 2012 | - | $14,052 | +4% | +265% | 39 | $360 | $64,918,990 | 132 |
| Aug 9, 2012 | - | $13,385 | -5% | +304% | 39 | $343 | $64,932,375 | 133 |
| Aug 10, 2012 | - | $416 | -97% | -80% | 45 | $9 | $64,932,791 | 134 |
| Aug 11, 2012 | - | $478 | +15% | -81% | 45 | $11 | $64,933,269 | 135 |
| Aug 12, 2012 | - | $401 | -16% | -82% | 45 | $9 | $64,933,670 | 136 |
| Aug 13, 2012 | - | $324 | -19% | -60% | 45 | $7 | $64,933,994 | 137 |
| Aug 14, 2012 | - | $384 | +19% | -97% | 45 | $9 | $64,934,378 | 138 |
| Aug 15, 2012 | - | $356 | -7% | -97% | 45 | $8 | $64,934,734 | 139 |
| Aug 16, 2012 | - | $433 | +22% | -97% | 45 | $10 | $64,935,167 | 140 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Mar 30, 2012 | 3 | $25,463,427 | 3,603 | $7,067 | $25,473,495 | 1 | |
| Apr 6, 2012 | 4 | $16,994,766 | -33% | 3,618 | $4,697 | $42,468,261 | 2 |
| Apr 13, 2012 | 8 | $8,623,492 | -49% | 3,206 | $2,690 | $51,091,753 | 3 |
| Apr 20, 2012 | 11 | $5,545,669 | -36% | 2,938 | $1,888 | $56,637,422 | 4 |
| Apr 27, 2012 | 13 | $2,790,829 | -50% | 2,017 | $1,384 | $59,428,251 | 5 |
| May 4, 2012 | 16 | $966,018 | -65% | 922 | $1,048 | $60,394,269 | 6 |
| May 11, 2012 | 18 | $753,153 | -22% | 607 | $1,241 | $61,147,422 | 7 |
| May 18, 2012 | 18 | $570,835 | -24% | 407 | $1,403 | $61,718,257 | 8 |
| May 25, 2012 | 16 | $824,882 | +45% | 422 | $1,955 | $62,543,139 | 9 |
| Jun 1, 2012 | 17 | $590,967 | -28% | 357 | $1,655 | $63,134,106 | 10 |
| Jun 8, 2012 | 18 | $545,526 | -8% | 303 | $1,800 | $63,679,632 | 11 |
| Jun 15, 2012 | 22 | $413,118 | -24% | 278 | $1,486 | $64,092,750 | 12 |
| Jun 22, 2012 | 29 | $280,739 | -32% | 222 | $1,265 | $64,373,489 | 13 |
| Jun 29, 2012 | 34 | $217,991 | -22% | 166 | $1,313 | $64,591,480 | 14 |
| Jul 6, 2012 | 39 | $114,755 | -47% | 119 | $964 | $64,706,235 | 15 |
| Jul 13, 2012 | 44 | $94,457 | -18% | 91 | $1,038 | $64,800,692 | 16 |
| Jul 20, 2012 | 45 | $53,087 | -44% | 59 | $900 | $64,853,779 | 17 |
| Jul 27, 2012 | 51 | $30,082 | -43% | 56 | $537 | $64,883,861 | 18 |
| Aug 3, 2012 | 50 | $48,514 | +61% | 39 | $1,244 | $64,932,375 | 19 |
| Aug 10, 2012 | 82 | $2,792 | -94% | 45 | $62 | $64,935,167 | 20 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.