Morning Glory (2010)
| Theatrical Performance | ||
| Domestic Box Office | $31,011,732 | Details |
| International Box Office | $28,783,338 | |
| Worldwide Box Office | $59,795,070 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $7,615,788 | |
| Blu-ray Sales (estimated) | $852,281 | |
| Total | $8,468,069 | |
| Further financial details... | ||
Synopsis
A new romantic comedy set in the hilarious and dysfunctional world of morning television. When hard-working TV producer Becky Fuller is fired from a local news program, her career begins to look as bleak as her hapless love life. Stumbling into a job at “Daybreak” (the last-place national morning news show), Becky decides to revitalize the show by bringing on legendary TV anchor Mike Pomeroy. Unfortunately, Pomeroy refuses to cover morning show staples like celebrity gossip, weather, fashion and crafts, let alone work with his new co-host, Colleen Peck, a former beauty queen and longtime morning show personality, who is more than happy covering morning “news.” As Mike and Colleen clash, first behind the scenes and then on the air, Becky’s blossoming love affair with fellow producer, Adam Bennett begins to unravel. And soon Becky is struggling to save her relationship, her reputation, her job and ultimately, the show itself.
Metrics
| Opening Weekend: | $9,203,266 (29.7% of total gross) |
| Legs: | 3.37 (domestic box office/biggest weekend) |
| Domestic Share: | 51.9% (domestic box office/worldwide) |
| Production Budget: | $40,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 2,518 opening theaters/2,544 max. theaters, 4.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $47,006,986 |
Movie Details
| Domestic Releases: | November 10th, 2010 (Wide) by Paramount Pictures |
| Video Release: | March 8th, 2011 by Paramount Home Video |
| MPA Rating: | PG-13 for some sexual content including dialogue, language and brief drug references. (Rating bulletin 2138, 9/15/2010) |
| Running Time: | 110 minutes |
| Cast, crew, or production detail: | Gratuitous Cameos |
| Plot point: | Boss From Hell, News, Romance |
| Social setting: | TV Industry |
| Subgenre: | Comedy Drama |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Bad Robot, Paramount Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 12, 2010 | 5 | $9,203,266 | 2,518 | $3,655 | $11,809,321 | 1 | |
| Nov 19, 2010 | 6 | $5,200,233 | -43% | 2,544 | $2,044 | $19,823,136 | 2 |
| Nov 26, 2010 | 10 | $3,910,068 | -25% | 2,441 | $1,602 | $26,340,571 | 3 |
| Dec 3, 2010 | 11 | $1,681,759 | -57% | 2,263 | $743 | $29,011,482 | 4 |
| Dec 10, 2010 | 17 | $503,249 | -70% | 1,004 | $501 | $30,200,831 | 5 |
| Dec 17, 2010 | 24 | $117,651 | -77% | 263 | $447 | $30,568,989 | 6 |
| Dec 24, 2010 | 44 | $26,804 | -77% | 126 | $213 | $30,663,071 | 7 |
| Dec 31, 2010 | 41 | $46,559 | +74% | 126 | $370 | $30,759,976 | 8 |
| Jan 7, 2011 | 34 | $96,016 | +106% | 178 | $539 | $30,883,979 | 9 |
| Jan 14, 2011 | 42 | $54,578 | -43% | 127 | $430 | $30,982,329 | 10 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 10, 2010 | 3 | $1,067,685 | 2,518 | $424 | $1,067,685 | 1 | ||
| Nov 11, 2010 | 4 | $1,538,370 | +44% | 2,518 | $611 | $2,606,055 | 2 | |
| Nov 12, 2010 | 5 | $3,076,802 | +100% | 2,518 | $1,222 | $5,682,857 | 3 | |
| Nov 13, 2010 | 5 | $3,926,247 | +28% | 2,518 | $1,559 | $9,609,104 | 4 | |
| Nov 14, 2010 | 5 | $2,200,217 | -44% | 2,518 | $874 | $11,809,321 | 5 | |
| Nov 15, 2010 | 5 | $641,619 | -71% | 2,518 | $255 | $12,450,940 | 6 | |
| Nov 16, 2010 | 4 | $871,932 | +36% | 2,518 | $346 | $13,322,872 | 7 | |
| Nov 17, 2010 | 4 | $680,392 | -22% | -36% | 2,518 | $270 | $14,003,264 | 8 |
| Nov 18, 2010 | 4 | $619,639 | -9% | -60% | 2,518 | $246 | $14,622,903 | 9 |
| Nov 19, 2010 | 6 | $1,610,633 | +160% | -48% | 2,544 | $633 | $16,233,536 | 10 |
| Nov 20, 2010 | 6 | $2,328,668 | +45% | -41% | 2,544 | $915 | $18,562,204 | 11 |
| Nov 21, 2010 | 6 | $1,260,932 | -46% | -43% | 2,544 | $496 | $19,823,136 | 12 |
| Nov 22, 2010 | 6 | $480,210 | -62% | -25% | 2,544 | $189 | $20,303,346 | 13 |
| Nov 23, 2010 | 6 | $679,622 | +42% | -22% | 2,544 | $267 | $20,982,968 | 14 |
| Nov 24, 2010 | 10 | $610,307 | -10% | -10% | 2,441 | $250 | $21,593,275 | 15 |
| Nov 25, 2010 | 10 | $837,238 | +37% | +35% | 2,441 | $343 | $22,430,513 | 16 |
| Nov 26, 2010 | 10 | $1,599,460 | +91% | -1% | 2,441 | $655 | $24,029,973 | 17 |
| Nov 27, 2010 | 10 | $1,577,166 | -1% | -32% | 2,441 | $646 | $25,607,139 | 18 |
| Nov 28, 2010 | 10 | $733,432 | -53% | -42% | 2,441 | $300 | $26,340,571 | 19 |
| Nov 29, 2010 | 10 | $229,676 | -69% | -52% | 2,441 | $94 | $26,570,247 | 20 |
| Nov 30, 2010 | 10 | $292,486 | +27% | -57% | 2,441 | $120 | $26,862,733 | 21 |
| Dec 1, 2010 | 10 | $235,171 | -20% | -61% | 2,441 | $96 | $27,097,904 | 22 |
| Dec 2, 2010 | 10 | $231,819 | -1% | -72% | 2,441 | $95 | $27,329,723 | 23 |
| Dec 3, 2010 | 11 | $553,482 | +139% | -65% | 2,263 | $245 | $27,883,205 | 24 |
| Dec 4, 2010 | 11 | $744,848 | +35% | -53% | 2,263 | $329 | $28,628,053 | 25 |
| Dec 5, 2010 | 13 | $383,429 | -49% | -48% | 2,263 | $169 | $29,011,482 | 26 |
| Dec 6, 2010 | 13 | $139,820 | -64% | -39% | 2,263 | $62 | $29,151,302 | 27 |
| Dec 7, 2010 | 12 | $197,202 | +41% | -33% | 2,263 | $87 | $29,348,504 | 28 |
| Dec 8, 2010 | 12 | $172,301 | -13% | -27% | 2,263 | $76 | $29,520,805 | 29 |
| Dec 9, 2010 | 12 | $176,777 | +3% | -24% | 2,263 | $78 | $29,697,582 | 30 |
| Dec 10, 2010 | 15 | $168,254 | -5% | -70% | 1,004 | $168 | $29,865,836 | 31 |
| Dec 11, 2010 | 17 | $218,501 | +30% | -71% | 1,004 | $218 | $30,084,337 | 32 |
| Dec 12, 2010 | 17 | $116,494 | -47% | -70% | 1,004 | $116 | $30,200,831 | 33 |
| Dec 13, 2010 | 16 | $56,846 | -51% | -59% | 1,004 | $57 | $30,257,677 | 34 |
| Dec 14, 2010 | 16 | $71,905 | +26% | -64% | 1,004 | $72 | $30,329,582 | 35 |
| Dec 15, 2010 | - | $59,122 | -18% | -66% | 1,004 | $59 | $30,388,704 | 36 |
| Dec 16, 2010 | - | $62,634 | +6% | -65% | 1,004 | $62 | $30,451,338 | 37 |
| Dec 17, 2010 | 24 | $33,703 | -46% | -80% | 263 | $128 | $30,485,041 | 38 |
| Dec 18, 2010 | 24 | $49,968 | +48% | -77% | 263 | $190 | $30,535,009 | 39 |
| Dec 19, 2010 | - | $33,980 | -32% | -71% | 263 | $129 | $30,568,989 | 40 |
| Dec 20, 2010 | - | $17,519 | -48% | -69% | 263 | $67 | $30,586,508 | 41 |
| Dec 21, 2010 | - | $23,292 | +33% | -68% | 263 | $89 | $30,609,800 | 42 |
| Dec 22, 2010 | - | $14,431 | -38% | -76% | 263 | $55 | $30,624,231 | 43 |
| Dec 23, 2010 | - | $12,036 | -17% | -81% | 263 | $46 | $30,636,267 | 44 |
| Dec 24, 2010 | - | $4,299 | -64% | -87% | 126 | $34 | $30,640,566 | 45 |
| Dec 25, 2010 | - | $9,220 | +114% | -82% | 126 | $73 | $30,649,786 | 46 |
| Dec 26, 2010 | - | $13,285 | +44% | -61% | 126 | $105 | $30,663,071 | 47 |
| Dec 27, 2010 | - | $11,995 | -10% | -32% | 126 | $95 | $30,675,066 | 48 |
| Dec 28, 2010 | - | $12,804 | +7% | -45% | 126 | $102 | $30,687,870 | 49 |
| Dec 29, 2010 | - | $12,268 | -4% | -15% | 126 | $97 | $30,700,138 | 50 |
| Dec 30, 2010 | - | $13,279 | +8% | +10% | 126 | $105 | $30,713,417 | 51 |
| Dec 31, 2010 | - | $14,397 | +8% | +235% | 126 | $114 | $30,727,814 | 52 |
| Jan 1, 2011 | - | $18,719 | +30% | +103% | 126 | $149 | $30,746,533 | 53 |
| Jan 2, 2011 | - | $13,443 | -28% | +1% | 126 | $107 | $30,759,976 | 54 |
| Jan 3, 2011 | - | $6,027 | -55% | -50% | 126 | $48 | $30,766,003 | 55 |
| Jan 4, 2011 | - | $7,293 | +21% | -43% | 126 | $58 | $30,773,296 | 56 |
| Jan 5, 2011 | - | $7,004 | -4% | -43% | 126 | $56 | $30,780,300 | 57 |
| Jan 6, 2011 | - | $7,663 | +9% | -42% | 126 | $61 | $30,787,963 | 58 |
| Jan 7, 2011 | - | $31,280 | +308% | +117% | 178 | $176 | $30,819,243 | 59 |
| Jan 8, 2011 | - | $41,964 | +34% | +124% | 178 | $236 | $30,861,207 | 60 |
| Jan 9, 2011 | - | $22,772 | -46% | +69% | 178 | $128 | $30,883,979 | 61 |
| Jan 10, 2011 | - | $8,618 | -62% | +43% | 178 | $48 | $30,892,597 | 62 |
| Jan 11, 2011 | - | $10,850 | +26% | +49% | 178 | $61 | $30,903,447 | 63 |
| Jan 12, 2011 | - | $11,017 | +2% | +57% | 178 | $62 | $30,914,464 | 64 |
| Jan 13, 2011 | - | $13,287 | +21% | +73% | 178 | $75 | $30,927,751 | 65 |
| Jan 14, 2011 | - | $17,144 | +29% | -45% | 109 | $157 | $30,944,895 | 66 |
| Jan 15, 2011 | - | $22,446 | +31% | -47% | 109 | $206 | $30,967,341 | 67 |
| Jan 16, 2011 | - | $14,988 | -33% | -34% | 109 | $138 | $30,982,329 | 68 |
| Jan 17, 2011 | 41 | $11,215 | -25% | +30% | 109 | $103 | $30,993,544 | 69 |
| Jan 18, 2011 | - | $6,534 | -42% | -40% | 109 | $60 | $31,000,078 | 70 |
| Jan 19, 2011 | - | $5,642 | -14% | -49% | 109 | $52 | $31,005,720 | 71 |
| Jan 20, 2011 | - | $6,012 | +7% | -55% | 109 | $55 | $31,011,732 | 72 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 5, 2010 | 12 | $2,606,055 | 2,518 | $1,035 | $2,606,055 | 1 | |
| Nov 12, 2010 | 5 | $12,016,848 | +361% | 2,518 | $4,772 | $14,622,903 | 2 |
| Nov 19, 2010 | 7 | $7,807,610 | -35% | 2,544 | $3,069 | $22,430,513 | 3 |
| Nov 26, 2010 | 10 | $4,899,210 | -37% | 2,441 | $2,007 | $27,329,723 | 4 |
| Dec 3, 2010 | 11 | $2,367,859 | -52% | 2,263 | $1,046 | $29,697,582 | 5 |
| Dec 10, 2010 | 17 | $753,756 | -68% | 1,004 | $751 | $30,451,338 | 6 |
| Dec 17, 2010 | 31 | $184,929 | -75% | 263 | $703 | $30,636,267 | 7 |
| Dec 24, 2010 | 40 | $77,150 | -58% | 126 | $612 | $30,713,417 | 8 |
| Dec 31, 2010 | 39 | $74,546 | -3% | 126 | $592 | $30,787,963 | 9 |
| Jan 7, 2011 | 34 | $139,788 | +88% | 178 | $785 | $30,927,751 | 10 |
| Jan 14, 2011 | 42 | $83,981 | -40% | 127 | $661 | $31,011,732 | 11 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
A new romantic comedy set in the hilarious and dysfunctional world of morning television. When hard-working TV producer Becky Fuller is fired from a local news program, her career begins to look as bleak as her hapless love life. Stumbling into a job at “Daybreak” (the last-place national morning news show), Becky decides to revitalize the show by bringing on legendary TV anchor Mike Pomeroy. Unfortunately, Pomeroy refuses to cover morning show staples like celebrity gossip, weather, fashion and crafts, let alone work with his new co-host, Colleen Peck, a former beauty queen and longtime morning show personality, who is more than happy covering morning “news.” As Mike and Colleen clash, first behind the scenes and then on the air, Becky’s blossoming love affair with fellow producer, Adam Bennett begins to unravel. And soon Becky is struggling to save her relationship, her reputation, her job and ultimately, the show itself.
Metrics
| Opening Weekend: | $9,203,266 (29.7% of total gross) |
| Legs: | 3.37 (domestic box office/biggest weekend) |
| Domestic Share: | 51.9% (domestic box office/worldwide) |
| Production Budget: | $40,000,000 (worldwide box office is 1.5 times production budget) |
| Theater counts: | 2,518 opening theaters/2,544 max. theaters, 4.6 weeks average run per theater |
| Infl. Adj. Dom. BO | $47,006,986 |
Movie Details
| Domestic Releases: | November 10th, 2010 (Wide) by Paramount Pictures |
| Video Release: | March 8th, 2011 by Paramount Home Video |
| MPA Rating: | PG-13 for some sexual content including dialogue, language and brief drug references. (Rating bulletin 2138, 9/15/2010) |
| Running Time: | 110 minutes |
| Cast, crew, or production detail: | Gratuitous Cameos |
| Plot point: | Boss From Hell, News, Romance |
| Social setting: | TV Industry |
| Subgenre: | Comedy Drama |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Bad Robot, Paramount Pictures |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 12, 2010 | 5 | $9,203,266 | 2,518 | $3,655 | $11,809,321 | 1 | |
| Nov 19, 2010 | 6 | $5,200,233 | -43% | 2,544 | $2,044 | $19,823,136 | 2 |
| Nov 26, 2010 | 10 | $3,910,068 | -25% | 2,441 | $1,602 | $26,340,571 | 3 |
| Dec 3, 2010 | 11 | $1,681,759 | -57% | 2,263 | $743 | $29,011,482 | 4 |
| Dec 10, 2010 | 17 | $503,249 | -70% | 1,004 | $501 | $30,200,831 | 5 |
| Dec 17, 2010 | 24 | $117,651 | -77% | 263 | $447 | $30,568,989 | 6 |
| Dec 24, 2010 | 44 | $26,804 | -77% | 126 | $213 | $30,663,071 | 7 |
| Dec 31, 2010 | 41 | $46,559 | +74% | 126 | $370 | $30,759,976 | 8 |
| Jan 7, 2011 | 34 | $96,016 | +106% | 178 | $539 | $30,883,979 | 9 |
| Jan 14, 2011 | 42 | $54,578 | -43% | 127 | $430 | $30,982,329 | 10 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 10, 2010 | 3 | $1,067,685 | 2,518 | $424 | $1,067,685 | 1 | ||
| Nov 11, 2010 | 4 | $1,538,370 | +44% | 2,518 | $611 | $2,606,055 | 2 | |
| Nov 12, 2010 | 5 | $3,076,802 | +100% | 2,518 | $1,222 | $5,682,857 | 3 | |
| Nov 13, 2010 | 5 | $3,926,247 | +28% | 2,518 | $1,559 | $9,609,104 | 4 | |
| Nov 14, 2010 | 5 | $2,200,217 | -44% | 2,518 | $874 | $11,809,321 | 5 | |
| Nov 15, 2010 | 5 | $641,619 | -71% | 2,518 | $255 | $12,450,940 | 6 | |
| Nov 16, 2010 | 4 | $871,932 | +36% | 2,518 | $346 | $13,322,872 | 7 | |
| Nov 17, 2010 | 4 | $680,392 | -22% | -36% | 2,518 | $270 | $14,003,264 | 8 |
| Nov 18, 2010 | 4 | $619,639 | -9% | -60% | 2,518 | $246 | $14,622,903 | 9 |
| Nov 19, 2010 | 6 | $1,610,633 | +160% | -48% | 2,544 | $633 | $16,233,536 | 10 |
| Nov 20, 2010 | 6 | $2,328,668 | +45% | -41% | 2,544 | $915 | $18,562,204 | 11 |
| Nov 21, 2010 | 6 | $1,260,932 | -46% | -43% | 2,544 | $496 | $19,823,136 | 12 |
| Nov 22, 2010 | 6 | $480,210 | -62% | -25% | 2,544 | $189 | $20,303,346 | 13 |
| Nov 23, 2010 | 6 | $679,622 | +42% | -22% | 2,544 | $267 | $20,982,968 | 14 |
| Nov 24, 2010 | 10 | $610,307 | -10% | -10% | 2,441 | $250 | $21,593,275 | 15 |
| Nov 25, 2010 | 10 | $837,238 | +37% | +35% | 2,441 | $343 | $22,430,513 | 16 |
| Nov 26, 2010 | 10 | $1,599,460 | +91% | -1% | 2,441 | $655 | $24,029,973 | 17 |
| Nov 27, 2010 | 10 | $1,577,166 | -1% | -32% | 2,441 | $646 | $25,607,139 | 18 |
| Nov 28, 2010 | 10 | $733,432 | -53% | -42% | 2,441 | $300 | $26,340,571 | 19 |
| Nov 29, 2010 | 10 | $229,676 | -69% | -52% | 2,441 | $94 | $26,570,247 | 20 |
| Nov 30, 2010 | 10 | $292,486 | +27% | -57% | 2,441 | $120 | $26,862,733 | 21 |
| Dec 1, 2010 | 10 | $235,171 | -20% | -61% | 2,441 | $96 | $27,097,904 | 22 |
| Dec 2, 2010 | 10 | $231,819 | -1% | -72% | 2,441 | $95 | $27,329,723 | 23 |
| Dec 3, 2010 | 11 | $553,482 | +139% | -65% | 2,263 | $245 | $27,883,205 | 24 |
| Dec 4, 2010 | 11 | $744,848 | +35% | -53% | 2,263 | $329 | $28,628,053 | 25 |
| Dec 5, 2010 | 13 | $383,429 | -49% | -48% | 2,263 | $169 | $29,011,482 | 26 |
| Dec 6, 2010 | 13 | $139,820 | -64% | -39% | 2,263 | $62 | $29,151,302 | 27 |
| Dec 7, 2010 | 12 | $197,202 | +41% | -33% | 2,263 | $87 | $29,348,504 | 28 |
| Dec 8, 2010 | 12 | $172,301 | -13% | -27% | 2,263 | $76 | $29,520,805 | 29 |
| Dec 9, 2010 | 12 | $176,777 | +3% | -24% | 2,263 | $78 | $29,697,582 | 30 |
| Dec 10, 2010 | 15 | $168,254 | -5% | -70% | 1,004 | $168 | $29,865,836 | 31 |
| Dec 11, 2010 | 17 | $218,501 | +30% | -71% | 1,004 | $218 | $30,084,337 | 32 |
| Dec 12, 2010 | 17 | $116,494 | -47% | -70% | 1,004 | $116 | $30,200,831 | 33 |
| Dec 13, 2010 | 16 | $56,846 | -51% | -59% | 1,004 | $57 | $30,257,677 | 34 |
| Dec 14, 2010 | 16 | $71,905 | +26% | -64% | 1,004 | $72 | $30,329,582 | 35 |
| Dec 15, 2010 | - | $59,122 | -18% | -66% | 1,004 | $59 | $30,388,704 | 36 |
| Dec 16, 2010 | - | $62,634 | +6% | -65% | 1,004 | $62 | $30,451,338 | 37 |
| Dec 17, 2010 | 24 | $33,703 | -46% | -80% | 263 | $128 | $30,485,041 | 38 |
| Dec 18, 2010 | 24 | $49,968 | +48% | -77% | 263 | $190 | $30,535,009 | 39 |
| Dec 19, 2010 | - | $33,980 | -32% | -71% | 263 | $129 | $30,568,989 | 40 |
| Dec 20, 2010 | - | $17,519 | -48% | -69% | 263 | $67 | $30,586,508 | 41 |
| Dec 21, 2010 | - | $23,292 | +33% | -68% | 263 | $89 | $30,609,800 | 42 |
| Dec 22, 2010 | - | $14,431 | -38% | -76% | 263 | $55 | $30,624,231 | 43 |
| Dec 23, 2010 | - | $12,036 | -17% | -81% | 263 | $46 | $30,636,267 | 44 |
| Dec 24, 2010 | - | $4,299 | -64% | -87% | 126 | $34 | $30,640,566 | 45 |
| Dec 25, 2010 | - | $9,220 | +114% | -82% | 126 | $73 | $30,649,786 | 46 |
| Dec 26, 2010 | - | $13,285 | +44% | -61% | 126 | $105 | $30,663,071 | 47 |
| Dec 27, 2010 | - | $11,995 | -10% | -32% | 126 | $95 | $30,675,066 | 48 |
| Dec 28, 2010 | - | $12,804 | +7% | -45% | 126 | $102 | $30,687,870 | 49 |
| Dec 29, 2010 | - | $12,268 | -4% | -15% | 126 | $97 | $30,700,138 | 50 |
| Dec 30, 2010 | - | $13,279 | +8% | +10% | 126 | $105 | $30,713,417 | 51 |
| Dec 31, 2010 | - | $14,397 | +8% | +235% | 126 | $114 | $30,727,814 | 52 |
| Jan 1, 2011 | - | $18,719 | +30% | +103% | 126 | $149 | $30,746,533 | 53 |
| Jan 2, 2011 | - | $13,443 | -28% | +1% | 126 | $107 | $30,759,976 | 54 |
| Jan 3, 2011 | - | $6,027 | -55% | -50% | 126 | $48 | $30,766,003 | 55 |
| Jan 4, 2011 | - | $7,293 | +21% | -43% | 126 | $58 | $30,773,296 | 56 |
| Jan 5, 2011 | - | $7,004 | -4% | -43% | 126 | $56 | $30,780,300 | 57 |
| Jan 6, 2011 | - | $7,663 | +9% | -42% | 126 | $61 | $30,787,963 | 58 |
| Jan 7, 2011 | - | $31,280 | +308% | +117% | 178 | $176 | $30,819,243 | 59 |
| Jan 8, 2011 | - | $41,964 | +34% | +124% | 178 | $236 | $30,861,207 | 60 |
| Jan 9, 2011 | - | $22,772 | -46% | +69% | 178 | $128 | $30,883,979 | 61 |
| Jan 10, 2011 | - | $8,618 | -62% | +43% | 178 | $48 | $30,892,597 | 62 |
| Jan 11, 2011 | - | $10,850 | +26% | +49% | 178 | $61 | $30,903,447 | 63 |
| Jan 12, 2011 | - | $11,017 | +2% | +57% | 178 | $62 | $30,914,464 | 64 |
| Jan 13, 2011 | - | $13,287 | +21% | +73% | 178 | $75 | $30,927,751 | 65 |
| Jan 14, 2011 | - | $17,144 | +29% | -45% | 109 | $157 | $30,944,895 | 66 |
| Jan 15, 2011 | - | $22,446 | +31% | -47% | 109 | $206 | $30,967,341 | 67 |
| Jan 16, 2011 | - | $14,988 | -33% | -34% | 109 | $138 | $30,982,329 | 68 |
| Jan 17, 2011 | 41 | $11,215 | -25% | +30% | 109 | $103 | $30,993,544 | 69 |
| Jan 18, 2011 | - | $6,534 | -42% | -40% | 109 | $60 | $31,000,078 | 70 |
| Jan 19, 2011 | - | $5,642 | -14% | -49% | 109 | $52 | $31,005,720 | 71 |
| Jan 20, 2011 | - | $6,012 | +7% | -55% | 109 | $55 | $31,011,732 | 72 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 5, 2010 | 12 | $2,606,055 | 2,518 | $1,035 | $2,606,055 | 1 | |
| Nov 12, 2010 | 5 | $12,016,848 | +361% | 2,518 | $4,772 | $14,622,903 | 2 |
| Nov 19, 2010 | 7 | $7,807,610 | -35% | 2,544 | $3,069 | $22,430,513 | 3 |
| Nov 26, 2010 | 10 | $4,899,210 | -37% | 2,441 | $2,007 | $27,329,723 | 4 |
| Dec 3, 2010 | 11 | $2,367,859 | -52% | 2,263 | $1,046 | $29,697,582 | 5 |
| Dec 10, 2010 | 17 | $753,756 | -68% | 1,004 | $751 | $30,451,338 | 6 |
| Dec 17, 2010 | 31 | $184,929 | -75% | 263 | $703 | $30,636,267 | 7 |
| Dec 24, 2010 | 40 | $77,150 | -58% | 126 | $612 | $30,713,417 | 8 |
| Dec 31, 2010 | 39 | $74,546 | -3% | 126 | $592 | $30,787,963 | 9 |
| Jan 7, 2011 | 34 | $139,788 | +88% | 178 | $785 | $30,927,751 | 10 |
| Jan 14, 2011 | 42 | $83,981 | -40% | 127 | $661 | $31,011,732 | 11 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.