A Nightmare on Elm Street (2010)

A Nightmare on Elm Street poster
Theatrical Performance
Domestic Box Office $63,075,011Details
International Box Office $54,654,607Details
Worldwide Box Office $117,729,618
Home Market Performance
Est. Domestic DVD Sales $12,888,935 Details
Est. Domestic Blu-ray Sales $2,660,255 Details
Total Est. Domestic Video Sales $15,549,190
Further financial details...

Metrics

Opening Weekend:$32,902,299 (52.2% of total gross)
Legs:1.92 (domestic box office/biggest weekend)
Domestic Share:53.6% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:3,332 opening theaters/3,332 max. theaters, 4.1 weeks average run per theater
Infl. Adj. Dom. BO $86,178,532

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: April 30th, 2010 (Wide) by Warner Bros.
International Releases: May 27th, 2010 (Wide) (New Zealand)
Video Release: October 5th, 2010 by New Line Home Video
MPAA Rating: R for strong bloody horror violence, disturbing images, terror and language
(Rating bulletin 2117, 4/21/2010)
Running Time: 94 minutes
Franchise: Nightmare on Elm Street
Comparisons: vs. Friday the 13th
Create your own comparison chart…
Keywords: Slasher Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: New Line Cinema, Platinum Dunes
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic April Weekend 37 $32,902,299 Apr 30, 2010 3
Top Horror Weekend Domestic 39 $32,902,299 Apr 30, 2010 3
Top Remake Weekend Domestic 28 $32,902,299 Apr 30, 2010 3
Front-Loaded Opening Weekend 72 47.8% Apr 30, 2010 3
Biggest Domestic April Day 68 $15,735,956 Apr 30, 2010 1
Top Horror Day Domestic 38 $15,735,956 Apr 30, 2010 1
Top Remake Day Domestic 51 $15,735,956 Apr 30, 2010 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 30, 2010 1 $32,902,299   3,332 $9,875   $32,902,299 1
May 7, 2010 2 $9,119,389 -72% 3,332 $2,737   $48,479,560 2
May 14, 2010 6 $4,657,190 -49% 3,075 $1,515   $56,066,595 3
May 21, 2010 8 $2,321,388 -50% 2,125 $1,092   $59,967,500 4
May 28, 2010 11 $922,804 -60% 891 $1,036   $61,701,831 5
Jun 4, 2010 22 $212,442 -77% 294 $723   $62,412,068 6
Jun 11, 2010 38 $72,647 -66% 125 $581   $62,578,426 7
Jun 18, 2010 33 $120,397 +66% 228 $528   $62,733,729 8
Jun 25, 2010 37 $80,064 -34% 172 $465   $62,902,167 9
Jul 2, 2010 50 $40,476 -49% 110 $368   $62,992,950 10
Jul 9, 2010 52 $28,805 -29% 53 $543   $63,059,655 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 30, 2010 1 $15,735,956     3,332 $4,723   $15,735,956 1
May 1, 2010 1 $10,590,972 -33%   3,332 $3,179   $26,326,928 2
May 2, 2010 1 $6,575,371 -38%   3,332 $1,973   $32,902,299 3
May 3, 2010 1 $2,077,045 -68%   3,332 $623   $34,979,344 4
May 4, 2010 1 $1,809,362 -13%   3,332 $543   $36,788,706 5
May 5, 2010 1 $1,293,444 -29%   3,332 $388   $38,082,150 6
May 6, 2010 1 $1,278,021 -1%   3,332 $384   $39,360,171 7
May 7, 2010 2 $3,340,033 +161% -79% 3,332 $1,002   $42,700,204 8
May 8, 2010 2 $3,747,328 +12% -65% 3,332 $1,125   $46,447,532 9
May 9, 2010 3 $2,032,028 -46% -69% 3,332 $610   $48,479,560 10
May 10, 2010 2 $795,363 -61% -62% 3,332 $239   $49,274,923 11
May 11, 2010 2 $803,167 +1% -56% 3,332 $241   $50,078,090 12
May 12, 2010 2 $693,208 -14% -46% 3,332 $208   $50,771,298 13
May 13, 2010 2 $638,107 -8% -50% 3,332 $192   $51,409,405 14
May 14, 2010 5 $1,554,229 +144% -53% 3,075 $505   $52,963,634 15
May 15, 2010 6 $2,022,797 +30% -46% 3,075 $658   $54,986,431 16
May 16, 2010 6 $1,080,164 -47% -47% 3,075 $351   $56,066,595 17
May 17, 2010 5 $419,479 -61% -47% 3,075 $136   $56,486,074 18
May 18, 2010 5 $423,674 +1% -47% 3,075 $138   $56,909,748 19
May 19, 2010 5 $374,104 -12% -46% 3,075 $122   $57,283,852 20
May 20, 2010 5 $362,260 -3% -43% 3,075 $118   $57,646,112 21
May 21, 2010 8 $770,492 +113% -50% 2,125 $363   $58,416,604 22
May 22, 2010 8 $987,742 +28% -51% 2,125 $465   $59,404,346 23
May 23, 2010 9 $563,154 -43% -48% 2,125 $265   $59,967,500 24
May 24, 2010 8 $232,493 -59% -45% 2,125 $109   $60,199,993 25
May 25, 2010 8 $214,292 -8% -49% 2,125 $101   $60,414,285 26
May 26, 2010 8 $202,350 -6% -46% 2,125 $95   $60,616,635 27
May 27, 2010 9 $162,392 -20% -55% 1,535 $106   $60,779,027 28
May 28, 2010 11 $276,516 +70% -64% 891 $310   $61,055,543 29
May 29, 2010 11 $329,061 +19% -67% 891 $369   $61,384,604 30
May 30, 2010 11 $317,227 -4% -44% 891 $356   $61,701,831 31
May 31, 2010 11 $204,591 -36% -12% 891 $230   $61,906,422 32
Jun 1, 2010 10 $102,481 -50% -52% 891 $115   $62,008,903 33
Jun 2, 2010 10 $98,420 -4% -51% 891 $110   $62,107,323 34
Jun 3, 2010 11 $92,303 -6% -43% 891 $104   $62,199,626 35
Jun 4, 2010 - $70,275 -24% -75% 294 $239   $62,269,901 36
Jun 5, 2010 - $91,004 +29% -72% 294 $310   $62,360,905 37
Jun 6, 2010 - $51,163 -44% -84% 294 $174   $62,412,068 38
Jun 7, 2010 - $28,098 -45% -86% 294 $96   $62,440,166 39
Jun 8, 2010 - $23,141 -18% -77% 294 $79   $62,463,307 40
Jun 9, 2010 - $20,890 -10% -79% 294 $71   $62,484,197 41
Jun 10, 2010 - $21,582 +3% -77% 294 $73   $62,505,779 42
Jun 11, 2010 - $24,828 +15% -65% 125 $199   $62,530,607 43
Jun 12, 2010 - $29,849 +20% -67% 125 $239   $62,560,456 44
Jun 13, 2010 - $17,970 -40% -65% 125 $144   $62,578,426 45
Jun 14, 2010 - $10,062 -44% -64% 125 $80   $62,588,488 46
Jun 15, 2010 - $8,258 -18% -64% 125 $66   $62,596,746 47
Jun 16, 2010 - $9,118 +10% -56% 125 $73   $62,605,864 48
Jun 17, 2010 - $7,468 -18% -65% 125 $60   $62,613,332 49
Jun 18, 2010 - $37,004 +396% +49% 228 $162   $62,650,336 50
Jun 19, 2010 - $45,117 +22% +51% 228 $198   $62,695,453 51
Jun 20, 2010 - $38,276 -15% +113% 228 $168   $62,733,729 52
Jun 21, 2010 - $22,732 -41% +126% 228 $100   $62,756,461 53
Jun 22, 2010 - $22,278 -2% +170% 228 $98   $62,778,739 54
Jun 23, 2010 - $21,533 -3% +136% 228 $94   $62,800,272 55
Jun 24, 2010 - $21,831 +1% +192% 228 $96   $62,822,103 56
Jun 25, 2010 - $24,070 +10% -35% 172 $140   $62,846,173 57
Jun 26, 2010 - $30,273 +26% -33% 172 $176   $62,876,446 58
Jun 27, 2010 - $25,721 -15% -33% 172 $150   $62,902,167 59
Jun 28, 2010 - $13,133 -49% -42% 172 $76   $62,915,300 60
Jun 29, 2010 - $12,608 -4% -43% 172 $73   $62,927,908 61
Jun 30, 2010 - $11,473 -9% -47% 160 $72   $62,939,381 62
Jul 1, 2010 - $13,093 +14% -40% 155 $84   $62,952,474 63
Jul 2, 2010 - $15,315 +17% -36% 110 $139   $62,967,789 64
Jul 3, 2010 - $15,233 -1% -50% 110 $138   $62,983,022 65
Jul 4, 2010 - $9,928 -35% -61% 110 $90   $62,992,950 66
Jul 5, 2010 49 $12,927 +30% -2% 110 $118   $63,005,877 67
Jul 6, 2010 - $8,091 -37% -36% 110 $74   $63,013,968 68
Jul 7, 2010 - $7,934 -2% -31% 110 $72   $63,021,902 69
Jul 8, 2010 - $8,948 +13% -32% 110 $81   $63,030,850 70
Jul 9, 2010 - $8,983 n/c -41% 53 $169   $63,039,833 71
Jul 10, 2010 - $11,243 +25% -26% 53 $212   $63,051,076 72
Jul 11, 2010 - $8,579 -24% -14% 53 $162   $63,059,655 73
Jul 12, 2010 - $3,728 -57% -71% 53 $70   $63,063,383 74
Jul 13, 2010 - $3,814 +2% -53% 53 $72   $63,067,197 75
Jul 14, 2010 - $3,925 +3% -51% 53 $74   $63,071,122 76
Jul 15, 2010 - $3,889 -1% -57% 53 $73   $63,075,011 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 30, 2010 1 $39,360,171   3,332 $11,813   $39,360,171 1
May 7, 2010 2 $12,049,234 -69% 3,332 $3,616   $51,409,405 2
May 14, 2010 6 $6,236,707 -48% 3,075 $2,028   $57,646,112 3
May 21, 2010 9 $3,132,915 -50% 2,125 $1,474   $60,779,027 4
May 28, 2010 11 $1,420,599 -55% 891 $1,594   $62,199,626 5
Jun 4, 2010 24 $306,153 -78% 294 $1,041   $62,505,779 6
Jun 11, 2010 39 $107,553 -65% 125 $860   $62,613,332 7
Jun 18, 2010 34 $208,771 +94% 228 $916   $62,822,103 8
Jun 25, 2010 41 $130,371 -38% 172 $758   $62,952,474 9
Jul 2, 2010 49 $78,376 -40% 110 $713   $63,030,850 10
Jul 9, 2010 54 $44,161 -44% 53 $833   $63,075,011 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
New Zealand 5/27/2010 $0 0 1 2 $319 2/13/2023
 
Rest of World $54,654,288
 
International Total$54,654,607 2/13/2023

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 20103276,697 276,697$4,701,082$4,701,0821
Oct 17, 20108109,473-60% 386,170$1,859,946$6,561,0282
Oct 24, 20101158,138-47% 444,308$1,074,972$7,636,0003
Oct 31, 20101353,339-8% 497,647$532,857$8,168,8574
Nov 7, 20102816,211-70% 513,858$263,915$8,432,7725

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 2010462,738 62,738$1,235,321$1,235,3211
Oct 17, 2010716,790-73% 79,528$405,821$1,641,1422
Oct 24, 2010209,147-46% 88,675$233,972$1,875,1143
Oct 31, 2010139,331+2% 98,006$186,521$2,061,6354

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Jackie Earle Haley    Freddy Krueger

Supporting Cast

Kyle Gallner    Quentin Smith
Rooney Mara    Nancy Holbrook
Katie Cassidy    Kris Fowles
Thomas Dekker    Jesse Braun
Kellan Lutz    Dean Russell
Clancy Brown    Alan Smith
Connie Britton    Dr. Gwen Holbrook
Lia Mortensen    Nora Fowles
Julianna Damm    Little Kris
Christian Stolte    Jesse's Father
Katie Schooping Knight    Creepy Girl #1
Hailey Schooping Knight    Creepy Girl #2
Leah Uteg    Creepy Girl #3
Don Robert Cass    History Teacher
Kurt Naebig    Dean's Father
Kyra Krumins    Little Nancy
Brayden Coyer    Little Jesse
Max Holt    Little Dean
Andrew Fiscella    Inmate
Bob Kizer    Swim Coach
Pete Kelly    Officer
Jason Brandstetter    County Jail Cop
Rob Riley    Minister
Scott Lindvall    Paramedic
Dominick Coviello    Pharmacist
Parker Bagley    Paxton (Friend in Diner)
Jennifer Robers    Dean's Mom
Tania Randall    Nurse
Logan Stalzer    Little Logan
Christopher Woods    Little Christopher

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Samuel Bayer    Director
Michael Bay    Producer
Andrew Form    Producer
Brad Fuller    Producer
Mike Drake    Executive Producer
Robert Shaye    Executive Producer
Michael Lynne    Executive Producer
Richard Brener    Executive Producer
Walter Hamada    Executive Producer
Dave Neustadter    Executive Producer
Wesley Strick    Screenwriter
Eric Heisserer    Screenwriter
Steve Jablonsky    Composer
Steve Durkee    Music Editor
Dan Hegeman    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Karate Chops Competition, But Beast Feeling Blu

October 19th, 2010

Several films could claim to be the champion of the home market this week, including one of the many new releases. The Karate Kid opened on top of the DVD sales chart with 1.22 million units compared to Iron Man 2 with 1.10 million units. However, the latter topped the former in terms of consumer spending at $22.15 million to $20.80 million. More...

DVD and Blu-ray Releases for October 5th, 2010

October 5th, 2010

One of the busiest weeks on the DVD / Blu-ray release report; in fact, I set a record for most reviews in a single week. With so much competition, one might think it would be tough picking the Pick of the Week, but that was not the case, as Beauty and the Beast - Blu-ray / DVD Combo walked away with that distinction. The only other release that really came close to it was Phineas and Ferb: A Very Perry Christmas, while there are about a dozen or so other releases worth picking up on this week's list. More...

International Details: Box Office as a Strong Indian Flavor

June 13th, 2010

Rajneeti was the second Indian film within a few weeks to open strong on the global scene. Internationally, it earned third place with $11.01 million on 925 screens in 16 markets, which is an excellent start for this type of film. After Kites opened respectively well, it quickly collapsed. Thanks to a higher than average production budget, it will end up costing the studio money. However, this film is already well on its way to profitability and hopefully it will show much better legs. More...

International Details: Sex Debuts in Second

June 6th, 2010

Sex and the City 2 started its international run in second place with $23.98 million on 2739 screens in 18 markets for a total opening of $27.11 million. The film's biggest opening came in the U.K., where it made $8.93 million on 530 screens, 24% more than the original's opening. It had the biggest opening of the year in Germany with $5.90 million on 736 screens over the weekend for a total of $7.72 million. This was 23% higher than the original managed. On the other hand, it only saw 4% growth in Italy, with $2.4 million on 499 screens. This is not enough to keep pace with inflation. However, it is still better than it managed here. More...

International Details: Iron Shines Brighter than Predecessor

May 30th, 2010

Iron Man 2 is starting to see sharp declines in its theater count, but it still hit a major milestone during the past weekend. It added $13.90 million on 8739 screens in 55 markets for a total of $269.30 million internationally, which is just ahead of the total earned by Iron Man. Additionally, the film reached the half billion dollar mark with total ticket sales of $520.32 million worldwide. By the time it opened in Japan on the 11th, it will have surpassed its predecessor on the worldwide stage, while it has likely already broken even at this point. More...

International Details: Iron No Longer Golden, But Still Rich

May 23rd, 2010

Iron Man 2 slipped to second place with $30.47 million on 10,223 screens in 57 markets for a total of $245.75 million internationally and $456.95 million worldwide. While this is impressive, its per theater average has become very weak and the competition is heating up. Look for sharp declines in the film's screen count over the next few weeks. That said, the original Iron Man earned a total of $264 million internationally and it is likely that the sequel has already topped that figure. It has also likely topped $500 million worldwide, while $600 million globally is a safe bet, so there's no reason for the studio to worry about shedding screens at this point. The film's biggest individual market so far is still the U.K. where it has made $25.80 million, including $2.30 million on 491 screens this past weekend. South Korea is right behind with $2.11 million on 600 screens over the weekend and $25.27 million after two. More...

Robin Hood Rich, but Can't Top Tony Stark

May 17th, 2010

The overall box office this past weekend was adequate. While three of the top five films were unable to match Thursday's predictions, none were off by a significant degree. All combined, the box office brought in $139 million, which was down 22% compared to last week. Again, this was expected. Compared to last year it was higher, but by a mere 1.3%. Not enough to keep pace with inflation. Year-to-date, 2010 is still ahead of 2009 at $3.85 billion to $3.62 billion. However, due to the influx of 3D ticket sales and the much higher ticket prices they command, attendance is actually down by a fraction of a percent. It's nothing to worry about at the moment, but it is still interesting. More...

International Details: Another Milestone for Alice

May 16th, 2010

For the fourth weekend in a row, Alice in Wonderland remained in second place, this time adding $13.28 million on 3843 screens in 54 markets for a total of $630.30 million internationally and $961.15 million worldwide. Since last week it has crossed the $600 million milestone on the international scene, making it just the 13th film to do so. It is now the seventh highest grossing film of all time. The film's per screen average has declined enough that it will likely shed screens and markets rather quickly. That said, if the worst thing you can say about a movie's box office run is, "It might not make it to $1 billion!" then the film is a massive success. More...

Robin Hood Ready to Steal the Box Office Crown?

May 13th, 2010

The second weekend in May tends to be weak at the box office; for instance, it was the second weekend of May that saw the release of Speed Racer and Poseidon, just to name two recent examples. It is unlikely that Robin Hood will do that poorly at the box office; in fact, it might open with more than Speed Racer made in total. If it can, it will go a long way towards helping 2010 keep pace with last year. But even if it does, it will likely have to settle for second place. More...

Iron Golden, but Not as Lustrous as Some Expected

May 10th, 2010

Iron Man 2 started off the summer in style with the biggest opening weekend of the year and the fifth biggest of all time. This helped the overall box office hit $174 million, which was 76% higher than last weekend. More importantly, it was 20% higher than the same weekend last year. This is extra important, because last year we were already a week into summer and we couldn't afford any weakness at the box office if 2010 was to maintain its lead over 2009. It was able to do so. In fact, it increased its lead slightly to 6.5% at $3.66 billion to $3.44 billion. More...

Weekend Estimates: Iron Man 2 Leads Off Summer with Fifth Best Opening

May 9th, 2010

A prime launch date, inflated ticket prices, and the unbeatable formula of a superhero sequel combined to give Iron Man 2 a massive opening weekend, according to Paramount's estimate, released on Sunday. Their projected $133.6 million would make the movie the fifth-biggest opener of all time, and cements Iron Man's place among the industry's mega-franchises, alongside Batman, Spider-Man, Pirates of the Caribbean, Twilight and Harry Potter. More...

Contest: Prizes of Nightmare Proportions: Winning Announcement

May 7th, 2010

The winners of our Prizes of Nightmare Proportions contest were determined and they are... More...

Iron Bound Record Book

May 6th, 2010

Summer has finally begun. It feels a week late because May 1st fell on a Saturday. However, the wait could be worth it, as a number of analysts are expecting a record-breaking performance by Iron Man 2 over the weekend. The movie has no competition at the box office. There's not even competition when compared to last year, as practically everyone thinks it will open with much more than Star Trek. For that matter, most think it will easily top Iron Man's opening weekend and perhaps even break records. More...

New Releases Pleasing on the Per Theater Chart

May 5th, 2010

Please Give opened on top of the per theater chart with an impressive average of $23,625 in 5 theaters. This suggests significant room for expansion. With summer less than a week away, it could even be the first limited release of the season to expand enough to earn some measure of mainstream success. It wouldn't be the first Nicole Holofcener film to do so. The Human Centipede earned $12,424 in its lone theater during its opening weekend. Meanwhile, the overall box office leader, A Nightmare on Elm Street, just missed the $10,000 club with an average of $9,875. More...

Nightmare Strong, Year-to-Year Comparison is Scary

May 3rd, 2010

The new releases were a little weaker than anticipated, while the holdovers could only compensate so much. The overall box office was $102 million, which was 2% higher than last weekend. That's the good news. The bad news is that it was down 36% from the same weekend last year. Of course, this weekend last year was the first weekend of May, so the comparison is fundamentally unfair and 2010 still has a 6.4% lead over 2009 at $3.46 billion to $3.25 billion. I expect it to increase its lead next weekend. More...

Weekend Estimates: Nightmare Reboot Earns Big Bucks

May 2nd, 2010

A Nightmare on Elm Street continued what is now practically a tradition of impressive performances for franchise reboots by opening with $32.2 million this weekend, according to Warner Bros.' Sunday estimate. That's the second-best opening performance for a movie in the franchise, behind only the franchise-crossover Freddy vs. Jason. It also helped shake up the market a little after a few sluggish weeks. More...

Will Nightmare Scare the Competition?

April 29th, 2010

It's the final weekend of April, which is normally a very bad time to release a big hit. But it appears that one of this year's two wide releases may make it. A Nightmare on Elm Street should be able to open faster than the two films did last week, but comparing it to last year is a bit more confusing. Last year, the last weekend in April of saw the release of Obsessed, which earned close to $30 million. A Nightmare on Elm Street should match that figure. However, the same weekend last year was actually the first weekend of May, which saw the release of Wolverine. There's a chance that overall box office combined won't match that film's opening. More...

Contest: Prizes of Nightmare Proportions

April 22nd, 2010

A Nightmare on Elm Street will likely be the only saturation level release next week and it is clearly the best shot at top spot. But I think the studio would agree, more importantly, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for A Nightmare on Elm Street. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Planet Hulk on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Wolverine & X-Men: Fate of the Future on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: April

April 1st, 2010

March was a mixed month, with only three films surpassing expectations. On the other hand, Alice in Wonderland will beat expectations by more than $200 million, so it alone makes up for a lot of the disappointing films. On a more troubling note, the final big release, How to Train Your Dragon didn't get off to as fast a start as I would have liked, which could affect the box office going forward. Last year April got off to a fast start and that should happen this month as well. It better, as the quality of films quickly declines as the prospect of May blockbusters begins to loom large on the horizon. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$32,902,299 (52.2% of total gross)
Legs:1.92 (domestic box office/biggest weekend)
Domestic Share:53.6% (domestic box office/worldwide)
Production Budget:$35,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:3,332 opening theaters/3,332 max. theaters, 4.1 weeks average run per theater
Infl. Adj. Dom. BO $86,178,532

Latest Ranking on Cumulative Box Office Lists


Watch Now On

Amazon VOD:Amazon
iTunes:iTunes, iTunes
Google Play:Google Play
Netflix:Netflix, Netflix

Movie Details

Domestic Releases: April 30th, 2010 (Wide) by Warner Bros.
International Releases: May 27th, 2010 (Wide) (New Zealand)
Video Release: October 5th, 2010 by New Line Home Video
MPAA Rating: R for strong bloody horror violence, disturbing images, terror and language
(Rating bulletin 2117, 4/21/2010)
Running Time: 94 minutes
Franchise: Nightmare on Elm Street
Comparisons: vs. Friday the 13th
Create your own comparison chart…
Keywords: Slasher Horror
Source:Remake
Genre:Horror
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: New Line Cinema, Platinum Dunes
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Biggest Domestic April Weekend 37 $32,902,299 Apr 30, 2010 3
Top Horror Weekend Domestic 39 $32,902,299 Apr 30, 2010 3
Top Remake Weekend Domestic 28 $32,902,299 Apr 30, 2010 3
Front-Loaded Opening Weekend 72 47.8% Apr 30, 2010 3
Biggest Domestic April Day 68 $15,735,956 Apr 30, 2010 1
Top Horror Day Domestic 38 $15,735,956 Apr 30, 2010 1
Top Remake Day Domestic 51 $15,735,956 Apr 30, 2010 1

Leading Cast

Jackie Earle Haley    Freddy Krueger

Supporting Cast

Kyle Gallner    Quentin Smith
Rooney Mara    Nancy Holbrook
Katie Cassidy    Kris Fowles
Thomas Dekker    Jesse Braun
Kellan Lutz    Dean Russell
Clancy Brown    Alan Smith
Connie Britton    Dr. Gwen Holbrook
Lia Mortensen    Nora Fowles
Julianna Damm    Little Kris
Christian Stolte    Jesse's Father
Katie Schooping Knight    Creepy Girl #1
Hailey Schooping Knight    Creepy Girl #2
Leah Uteg    Creepy Girl #3
Don Robert Cass    History Teacher
Kurt Naebig    Dean's Father
Kyra Krumins    Little Nancy
Brayden Coyer    Little Jesse
Max Holt    Little Dean
Andrew Fiscella    Inmate
Bob Kizer    Swim Coach
Pete Kelly    Officer
Jason Brandstetter    County Jail Cop
Rob Riley    Minister
Scott Lindvall    Paramedic
Dominick Coviello    Pharmacist
Parker Bagley    Paxton (Friend in Diner)
Jennifer Robers    Dean's Mom
Tania Randall    Nurse
Logan Stalzer    Little Logan
Christopher Woods    Little Christopher

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Samuel Bayer    Director
Michael Bay    Producer
Andrew Form    Producer
Brad Fuller    Producer
Mike Drake    Executive Producer
Robert Shaye    Executive Producer
Michael Lynne    Executive Producer
Richard Brener    Executive Producer
Walter Hamada    Executive Producer
Dave Neustadter    Executive Producer
Wesley Strick    Screenwriter
Eric Heisserer    Screenwriter
Steve Jablonsky    Composer
Steve Durkee    Music Editor
Dan Hegeman    Sound Effects Editor

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales: Karate Chops Competition, But Beast Feeling Blu

October 19th, 2010

Several films could claim to be the champion of the home market this week, including one of the many new releases. The Karate Kid opened on top of the DVD sales chart with 1.22 million units compared to Iron Man 2 with 1.10 million units. However, the latter topped the former in terms of consumer spending at $22.15 million to $20.80 million. More...

DVD and Blu-ray Releases for October 5th, 2010

October 5th, 2010

One of the busiest weeks on the DVD / Blu-ray release report; in fact, I set a record for most reviews in a single week. With so much competition, one might think it would be tough picking the Pick of the Week, but that was not the case, as Beauty and the Beast - Blu-ray / DVD Combo walked away with that distinction. The only other release that really came close to it was Phineas and Ferb: A Very Perry Christmas, while there are about a dozen or so other releases worth picking up on this week's list. More...

International Details: Box Office as a Strong Indian Flavor

June 13th, 2010

Rajneeti was the second Indian film within a few weeks to open strong on the global scene. Internationally, it earned third place with $11.01 million on 925 screens in 16 markets, which is an excellent start for this type of film. After Kites opened respectively well, it quickly collapsed. Thanks to a higher than average production budget, it will end up costing the studio money. However, this film is already well on its way to profitability and hopefully it will show much better legs. More...

International Details: Sex Debuts in Second

June 6th, 2010

Sex and the City 2 started its international run in second place with $23.98 million on 2739 screens in 18 markets for a total opening of $27.11 million. The film's biggest opening came in the U.K., where it made $8.93 million on 530 screens, 24% more than the original's opening. It had the biggest opening of the year in Germany with $5.90 million on 736 screens over the weekend for a total of $7.72 million. This was 23% higher than the original managed. On the other hand, it only saw 4% growth in Italy, with $2.4 million on 499 screens. This is not enough to keep pace with inflation. However, it is still better than it managed here. More...

International Details: Iron Shines Brighter than Predecessor

May 30th, 2010

Iron Man 2 is starting to see sharp declines in its theater count, but it still hit a major milestone during the past weekend. It added $13.90 million on 8739 screens in 55 markets for a total of $269.30 million internationally, which is just ahead of the total earned by Iron Man. Additionally, the film reached the half billion dollar mark with total ticket sales of $520.32 million worldwide. By the time it opened in Japan on the 11th, it will have surpassed its predecessor on the worldwide stage, while it has likely already broken even at this point. More...

International Details: Iron No Longer Golden, But Still Rich

May 23rd, 2010

Iron Man 2 slipped to second place with $30.47 million on 10,223 screens in 57 markets for a total of $245.75 million internationally and $456.95 million worldwide. While this is impressive, its per theater average has become very weak and the competition is heating up. Look for sharp declines in the film's screen count over the next few weeks. That said, the original Iron Man earned a total of $264 million internationally and it is likely that the sequel has already topped that figure. It has also likely topped $500 million worldwide, while $600 million globally is a safe bet, so there's no reason for the studio to worry about shedding screens at this point. The film's biggest individual market so far is still the U.K. where it has made $25.80 million, including $2.30 million on 491 screens this past weekend. South Korea is right behind with $2.11 million on 600 screens over the weekend and $25.27 million after two. More...

Robin Hood Rich, but Can't Top Tony Stark

May 17th, 2010

The overall box office this past weekend was adequate. While three of the top five films were unable to match Thursday's predictions, none were off by a significant degree. All combined, the box office brought in $139 million, which was down 22% compared to last week. Again, this was expected. Compared to last year it was higher, but by a mere 1.3%. Not enough to keep pace with inflation. Year-to-date, 2010 is still ahead of 2009 at $3.85 billion to $3.62 billion. However, due to the influx of 3D ticket sales and the much higher ticket prices they command, attendance is actually down by a fraction of a percent. It's nothing to worry about at the moment, but it is still interesting. More...

International Details: Another Milestone for Alice

May 16th, 2010

For the fourth weekend in a row, Alice in Wonderland remained in second place, this time adding $13.28 million on 3843 screens in 54 markets for a total of $630.30 million internationally and $961.15 million worldwide. Since last week it has crossed the $600 million milestone on the international scene, making it just the 13th film to do so. It is now the seventh highest grossing film of all time. The film's per screen average has declined enough that it will likely shed screens and markets rather quickly. That said, if the worst thing you can say about a movie's box office run is, "It might not make it to $1 billion!" then the film is a massive success. More...

Robin Hood Ready to Steal the Box Office Crown?

May 13th, 2010

The second weekend in May tends to be weak at the box office; for instance, it was the second weekend of May that saw the release of Speed Racer and Poseidon, just to name two recent examples. It is unlikely that Robin Hood will do that poorly at the box office; in fact, it might open with more than Speed Racer made in total. If it can, it will go a long way towards helping 2010 keep pace with last year. But even if it does, it will likely have to settle for second place. More...

Iron Golden, but Not as Lustrous as Some Expected

May 10th, 2010

Iron Man 2 started off the summer in style with the biggest opening weekend of the year and the fifth biggest of all time. This helped the overall box office hit $174 million, which was 76% higher than last weekend. More importantly, it was 20% higher than the same weekend last year. This is extra important, because last year we were already a week into summer and we couldn't afford any weakness at the box office if 2010 was to maintain its lead over 2009. It was able to do so. In fact, it increased its lead slightly to 6.5% at $3.66 billion to $3.44 billion. More...

Weekend Estimates: Iron Man 2 Leads Off Summer with Fifth Best Opening

May 9th, 2010

A prime launch date, inflated ticket prices, and the unbeatable formula of a superhero sequel combined to give Iron Man 2 a massive opening weekend, according to Paramount's estimate, released on Sunday. Their projected $133.6 million would make the movie the fifth-biggest opener of all time, and cements Iron Man's place among the industry's mega-franchises, alongside Batman, Spider-Man, Pirates of the Caribbean, Twilight and Harry Potter. More...

Contest: Prizes of Nightmare Proportions: Winning Announcement

May 7th, 2010

The winners of our Prizes of Nightmare Proportions contest were determined and they are... More...

Iron Bound Record Book

May 6th, 2010

Summer has finally begun. It feels a week late because May 1st fell on a Saturday. However, the wait could be worth it, as a number of analysts are expecting a record-breaking performance by Iron Man 2 over the weekend. The movie has no competition at the box office. There's not even competition when compared to last year, as practically everyone thinks it will open with much more than Star Trek. For that matter, most think it will easily top Iron Man's opening weekend and perhaps even break records. More...

New Releases Pleasing on the Per Theater Chart

May 5th, 2010

Please Give opened on top of the per theater chart with an impressive average of $23,625 in 5 theaters. This suggests significant room for expansion. With summer less than a week away, it could even be the first limited release of the season to expand enough to earn some measure of mainstream success. It wouldn't be the first Nicole Holofcener film to do so. The Human Centipede earned $12,424 in its lone theater during its opening weekend. Meanwhile, the overall box office leader, A Nightmare on Elm Street, just missed the $10,000 club with an average of $9,875. More...

Nightmare Strong, Year-to-Year Comparison is Scary

May 3rd, 2010

The new releases were a little weaker than anticipated, while the holdovers could only compensate so much. The overall box office was $102 million, which was 2% higher than last weekend. That's the good news. The bad news is that it was down 36% from the same weekend last year. Of course, this weekend last year was the first weekend of May, so the comparison is fundamentally unfair and 2010 still has a 6.4% lead over 2009 at $3.46 billion to $3.25 billion. I expect it to increase its lead next weekend. More...

Weekend Estimates: Nightmare Reboot Earns Big Bucks

May 2nd, 2010

A Nightmare on Elm Street continued what is now practically a tradition of impressive performances for franchise reboots by opening with $32.2 million this weekend, according to Warner Bros.' Sunday estimate. That's the second-best opening performance for a movie in the franchise, behind only the franchise-crossover Freddy vs. Jason. It also helped shake up the market a little after a few sluggish weeks. More...

Will Nightmare Scare the Competition?

April 29th, 2010

It's the final weekend of April, which is normally a very bad time to release a big hit. But it appears that one of this year's two wide releases may make it. A Nightmare on Elm Street should be able to open faster than the two films did last week, but comparing it to last year is a bit more confusing. Last year, the last weekend in April of saw the release of Obsessed, which earned close to $30 million. A Nightmare on Elm Street should match that figure. However, the same weekend last year was actually the first weekend of May, which saw the release of Wolverine. There's a chance that overall box office combined won't match that film's opening. More...

Contest: Prizes of Nightmare Proportions

April 22nd, 2010

A Nightmare on Elm Street will likely be the only saturation level release next week and it is clearly the best shot at top spot. But I think the studio would agree, more importantly, it is the target film in this week's box office prediction contest. In order to win, one must simply predict the opening weekend box office number for A Nightmare on Elm Street. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Planet Hulk on Blu-ray. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will win a copy of Wolverine & X-Men: Fate of the Future on DVD. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2010 Preview: April

April 1st, 2010

March was a mixed month, with only three films surpassing expectations. On the other hand, Alice in Wonderland will beat expectations by more than $200 million, so it alone makes up for a lot of the disappointing films. On a more troubling note, the final big release, How to Train Your Dragon didn't get off to as fast a start as I would have liked, which could affect the box office going forward. Last year April got off to a fast start and that should happen this month as well. It better, as the quality of films quickly declines as the prospect of May blockbusters begins to loom large on the horizon. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 30, 2010 1 $32,902,299   3,332 $9,875   $32,902,299 1
May 7, 2010 2 $9,119,389 -72% 3,332 $2,737   $48,479,560 2
May 14, 2010 6 $4,657,190 -49% 3,075 $1,515   $56,066,595 3
May 21, 2010 8 $2,321,388 -50% 2,125 $1,092   $59,967,500 4
May 28, 2010 11 $922,804 -60% 891 $1,036   $61,701,831 5
Jun 4, 2010 22 $212,442 -77% 294 $723   $62,412,068 6
Jun 11, 2010 38 $72,647 -66% 125 $581   $62,578,426 7
Jun 18, 2010 33 $120,397 +66% 228 $528   $62,733,729 8
Jun 25, 2010 37 $80,064 -34% 172 $465   $62,902,167 9
Jul 2, 2010 50 $40,476 -49% 110 $368   $62,992,950 10
Jul 9, 2010 52 $28,805 -29% 53 $543   $63,059,655 11

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Apr 30, 2010 1 $15,735,956     3,332 $4,723   $15,735,956 1
May 1, 2010 1 $10,590,972 -33%   3,332 $3,179   $26,326,928 2
May 2, 2010 1 $6,575,371 -38%   3,332 $1,973   $32,902,299 3
May 3, 2010 1 $2,077,045 -68%   3,332 $623   $34,979,344 4
May 4, 2010 1 $1,809,362 -13%   3,332 $543   $36,788,706 5
May 5, 2010 1 $1,293,444 -29%   3,332 $388   $38,082,150 6
May 6, 2010 1 $1,278,021 -1%   3,332 $384   $39,360,171 7
May 7, 2010 2 $3,340,033 +161% -79% 3,332 $1,002   $42,700,204 8
May 8, 2010 2 $3,747,328 +12% -65% 3,332 $1,125   $46,447,532 9
May 9, 2010 3 $2,032,028 -46% -69% 3,332 $610   $48,479,560 10
May 10, 2010 2 $795,363 -61% -62% 3,332 $239   $49,274,923 11
May 11, 2010 2 $803,167 +1% -56% 3,332 $241   $50,078,090 12
May 12, 2010 2 $693,208 -14% -46% 3,332 $208   $50,771,298 13
May 13, 2010 2 $638,107 -8% -50% 3,332 $192   $51,409,405 14
May 14, 2010 5 $1,554,229 +144% -53% 3,075 $505   $52,963,634 15
May 15, 2010 6 $2,022,797 +30% -46% 3,075 $658   $54,986,431 16
May 16, 2010 6 $1,080,164 -47% -47% 3,075 $351   $56,066,595 17
May 17, 2010 5 $419,479 -61% -47% 3,075 $136   $56,486,074 18
May 18, 2010 5 $423,674 +1% -47% 3,075 $138   $56,909,748 19
May 19, 2010 5 $374,104 -12% -46% 3,075 $122   $57,283,852 20
May 20, 2010 5 $362,260 -3% -43% 3,075 $118   $57,646,112 21
May 21, 2010 8 $770,492 +113% -50% 2,125 $363   $58,416,604 22
May 22, 2010 8 $987,742 +28% -51% 2,125 $465   $59,404,346 23
May 23, 2010 9 $563,154 -43% -48% 2,125 $265   $59,967,500 24
May 24, 2010 8 $232,493 -59% -45% 2,125 $109   $60,199,993 25
May 25, 2010 8 $214,292 -8% -49% 2,125 $101   $60,414,285 26
May 26, 2010 8 $202,350 -6% -46% 2,125 $95   $60,616,635 27
May 27, 2010 9 $162,392 -20% -55% 1,535 $106   $60,779,027 28
May 28, 2010 11 $276,516 +70% -64% 891 $310   $61,055,543 29
May 29, 2010 11 $329,061 +19% -67% 891 $369   $61,384,604 30
May 30, 2010 11 $317,227 -4% -44% 891 $356   $61,701,831 31
May 31, 2010 11 $204,591 -36% -12% 891 $230   $61,906,422 32
Jun 1, 2010 10 $102,481 -50% -52% 891 $115   $62,008,903 33
Jun 2, 2010 10 $98,420 -4% -51% 891 $110   $62,107,323 34
Jun 3, 2010 11 $92,303 -6% -43% 891 $104   $62,199,626 35
Jun 4, 2010 - $70,275 -24% -75% 294 $239   $62,269,901 36
Jun 5, 2010 - $91,004 +29% -72% 294 $310   $62,360,905 37
Jun 6, 2010 - $51,163 -44% -84% 294 $174   $62,412,068 38
Jun 7, 2010 - $28,098 -45% -86% 294 $96   $62,440,166 39
Jun 8, 2010 - $23,141 -18% -77% 294 $79   $62,463,307 40
Jun 9, 2010 - $20,890 -10% -79% 294 $71   $62,484,197 41
Jun 10, 2010 - $21,582 +3% -77% 294 $73   $62,505,779 42
Jun 11, 2010 - $24,828 +15% -65% 125 $199   $62,530,607 43
Jun 12, 2010 - $29,849 +20% -67% 125 $239   $62,560,456 44
Jun 13, 2010 - $17,970 -40% -65% 125 $144   $62,578,426 45
Jun 14, 2010 - $10,062 -44% -64% 125 $80   $62,588,488 46
Jun 15, 2010 - $8,258 -18% -64% 125 $66   $62,596,746 47
Jun 16, 2010 - $9,118 +10% -56% 125 $73   $62,605,864 48
Jun 17, 2010 - $7,468 -18% -65% 125 $60   $62,613,332 49
Jun 18, 2010 - $37,004 +396% +49% 228 $162   $62,650,336 50
Jun 19, 2010 - $45,117 +22% +51% 228 $198   $62,695,453 51
Jun 20, 2010 - $38,276 -15% +113% 228 $168   $62,733,729 52
Jun 21, 2010 - $22,732 -41% +126% 228 $100   $62,756,461 53
Jun 22, 2010 - $22,278 -2% +170% 228 $98   $62,778,739 54
Jun 23, 2010 - $21,533 -3% +136% 228 $94   $62,800,272 55
Jun 24, 2010 - $21,831 +1% +192% 228 $96   $62,822,103 56
Jun 25, 2010 - $24,070 +10% -35% 172 $140   $62,846,173 57
Jun 26, 2010 - $30,273 +26% -33% 172 $176   $62,876,446 58
Jun 27, 2010 - $25,721 -15% -33% 172 $150   $62,902,167 59
Jun 28, 2010 - $13,133 -49% -42% 172 $76   $62,915,300 60
Jun 29, 2010 - $12,608 -4% -43% 172 $73   $62,927,908 61
Jun 30, 2010 - $11,473 -9% -47% 160 $72   $62,939,381 62
Jul 1, 2010 - $13,093 +14% -40% 155 $84   $62,952,474 63
Jul 2, 2010 - $15,315 +17% -36% 110 $139   $62,967,789 64
Jul 3, 2010 - $15,233 -1% -50% 110 $138   $62,983,022 65
Jul 4, 2010 - $9,928 -35% -61% 110 $90   $62,992,950 66
Jul 5, 2010 49 $12,927 +30% -2% 110 $118   $63,005,877 67
Jul 6, 2010 - $8,091 -37% -36% 110 $74   $63,013,968 68
Jul 7, 2010 - $7,934 -2% -31% 110 $72   $63,021,902 69
Jul 8, 2010 - $8,948 +13% -32% 110 $81   $63,030,850 70
Jul 9, 2010 - $8,983 n/c -41% 53 $169   $63,039,833 71
Jul 10, 2010 - $11,243 +25% -26% 53 $212   $63,051,076 72
Jul 11, 2010 - $8,579 -24% -14% 53 $162   $63,059,655 73
Jul 12, 2010 - $3,728 -57% -71% 53 $70   $63,063,383 74
Jul 13, 2010 - $3,814 +2% -53% 53 $72   $63,067,197 75
Jul 14, 2010 - $3,925 +3% -51% 53 $74   $63,071,122 76
Jul 15, 2010 - $3,889 -1% -57% 53 $73   $63,075,011 77

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Apr 30, 2010 1 $39,360,171   3,332 $11,813   $39,360,171 1
May 7, 2010 2 $12,049,234 -69% 3,332 $3,616   $51,409,405 2
May 14, 2010 6 $6,236,707 -48% 3,075 $2,028   $57,646,112 3
May 21, 2010 9 $3,132,915 -50% 2,125 $1,474   $60,779,027 4
May 28, 2010 11 $1,420,599 -55% 891 $1,594   $62,199,626 5
Jun 4, 2010 24 $306,153 -78% 294 $1,041   $62,505,779 6
Jun 11, 2010 39 $107,553 -65% 125 $860   $62,613,332 7
Jun 18, 2010 34 $208,771 +94% 228 $916   $62,822,103 8
Jun 25, 2010 41 $130,371 -38% 172 $758   $62,952,474 9
Jul 2, 2010 49 $78,376 -40% 110 $713   $63,030,850 10
Jul 9, 2010 54 $44,161 -44% 53 $833   $63,075,011 11

Box Office Summary Per Territory

Territory Release
Date
Opening
Weekend
Opening
Weekend
Screens
Maximum
Screens
Theatrical
Engagements
Total
Box Office
Report
Date
New Zealand 5/27/2010 $0 0 1 2 $319 2/13/2023
 
Rest of World $54,654,288
 
International Total$54,654,607 2/13/2023

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 20103276,697 276,697$4,701,082$4,701,0821
Oct 17, 20108109,473-60% 386,170$1,859,946$6,561,0282
Oct 24, 20101158,138-47% 444,308$1,074,972$7,636,0003
Oct 31, 20101353,339-8% 497,647$532,857$8,168,8574
Nov 7, 20102816,211-70% 513,858$263,915$8,432,7725

Weekly US Blu-ray Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Oct 10, 2010462,738 62,738$1,235,321$1,235,3211
Oct 17, 2010716,790-73% 79,528$405,821$1,641,1422
Oct 24, 2010209,147-46% 88,675$233,972$1,875,1143
Oct 31, 2010139,331+2% 98,006$186,521$2,061,6354

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Media Play News.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.