September 28th, 2011
There are three major releases on this week's Blu-ray sales chart, including one that was released a little early, and one that was released a little late. Leading the way in terms of units sold is Thor with 799,000 units / $22.00 million. Its opening Blu-ray ratio was just a hair under 50% and that's a figure that will quickly become the norm for blockbuster releases.
September 13th, 2011
It is an incredibly busy week on the home market with several major releases, including Thor on Blu-ray, as well as Star Wars The Complete Saga, which comes out this Friday. Unfortunately, neither of the screeners have arrived yet, so it is hard to tell if they are pick of the week material. I figured Star Wars would easily take that honor, but the changes made have pissed off enough people that I think it's best that I hold off making a judgment till after it arrives. After spending way too long trying to pick between the two, I'm going with Degrassi: Season Ten, Part Two instead.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.
For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.
We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.
Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.
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