The Obama Effect (2012)

Theatrical Performance
Domestic Box Office $103,000Details
Further financial details...

Synopsis

"The Obama Effect" movie, featuring Charles Dutton as John Thomas an insurance salesman in his 50's who suffers from serious health issues. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and family relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John’s son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.

Metrics

Opening Weekend:$73,000 (70.9% of total gross)
Legs:1.41 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:25 opening theaters/25 max. theaters, 1.8 weeks average run per theater
Infl. Adj. Dom. BO $154,762

Movie Details

Domestic Releases: July 13th, 2012 (Limited) by ARC Entertainment
MPA Rating: PG-13 for some sexual content and language.
(Rating bulletin 2228, 6/20/2012)
Running Time: 85 minutes
Cast, crew, or production detail: Directing Yourself, Screenplay Written By the Star
Plot point: Mid-Life Crisis, Political
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Smith Global Management, A Bro Distribution
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 39 $73,000   25 $2,920   $73,000 1
Jul 20, 2012 65 $6,000 -92% 21 $286   $103,000 2

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 42 $97,000   25 $3,880   $97,000 1
Jul 20, 2012 69 $6,000 -94% 21 $286   $103,000 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Synopsis

"The Obama Effect" movie, featuring Charles Dutton as John Thomas an insurance salesman in his 50's who suffers from serious health issues. Motivated by a misguided obsession with getting Barack Obama elected, John takes an overwhelming involvement in the Presidential campaign. While John becomes obsessed with the ideal of change that Obama represents for Americans, he has in turn neglected to create positive change in his own life, particularly with regard to his health and family relationships. John hides his health problems from his strong, yet supportive wife, Molly, creating a strain on their marriage. John seeks the support of a Republican relative, MLK, who initially starkly resists supporting a Democratic candidate. John’s son, Kalil, rebels against his father's avid support of Obama by supporting the Republican candidate as well. When Molly discovers that John has been hiding his health scares from her, she urges him to take positive action to improve his bad habits. John works to get back on the right path with his health and family as Obama soars to success in the campaign.

Metrics

Opening Weekend:$73,000 (70.9% of total gross)
Legs:1.41 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:25 opening theaters/25 max. theaters, 1.8 weeks average run per theater
Infl. Adj. Dom. BO $154,762

Movie Details

Domestic Releases: July 13th, 2012 (Limited) by ARC Entertainment
MPA Rating: PG-13 for some sexual content and language.
(Rating bulletin 2228, 6/20/2012)
Running Time: 85 minutes
Cast, crew, or production detail: Directing Yourself, Screenplay Written By the Star
Plot point: Mid-Life Crisis, Political
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Smith Global Management, A Bro Distribution
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 39 $73,000   25 $2,920   $73,000 1
Jul 20, 2012 65 $6,000 -92% 21 $286   $103,000 2

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jul 13, 2012 42 $97,000   25 $3,880   $97,000 1
Jul 20, 2012 69 $6,000 -94% 21 $286   $103,000 2

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.