POM Wonderful Presents: The Greatest Movie Ever Sold (2011)
| Theatrical Performance | ||
| Domestic Box Office | $638,476 | Details |
| International Box Office | $145,257 | |
| Worldwide Box Office | $783,733 | |
| Further financial details... | ||
Synopsis
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
Metrics
| Opening Weekend: | $118,294 (18.5% of total gross) |
| Legs: | 5.40 (domestic box office/biggest weekend) |
| Domestic Share: | 81.5% (domestic box office/worldwide) |
| Production Budget: | $1,800,000 (worldwide box office is 0.4 times production budget) |
| Theater counts: | 18 opening theaters/141 max. theaters, 3.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $962,947 |
Movie Details
| Domestic Releases: | April 22nd, 2011 (Limited) by Sony Pictures Classics |
| MPA Rating: | PG-13 for some language and sexual material. (Rating bulletin 2162, 3/9/2011) |
| Running Time: | 90 minutes |
| Cast, crew, or production detail: | Directing Yourself, Gratuitous Cameos |
| Plot point: | Lawyers, Political |
| Social setting: | Advertising and Marketing, Movie Business, Music Industry, TV Industry |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Warrior Poets, Snoot Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 22, 2011 | 38 | $118,294 | 18 | $6,572 | $118,294 | 1 | |
| Apr 29, 2011 | 40 | $89,948 | -24% | 36 | $2,499 | $240,847 | 2 |
| May 6, 2011 | 48 | $61,559 | -32% | 46 | $1,338 | $335,275 | 3 |
| May 13, 2011 | 54 | $49,295 | -20% | 57 | $865 | $413,023 | 4 |
| May 20, 2011 | 50 | $41,387 | -16% | 81 | $511 | $478,670 | 5 |
| May 27, 2011 | 46 | $52,878 | +28% | 141 | $375 | $554,426 | 6 |
| Jun 3, 2011 | 66 | $8,540 | -84% | 39 | $219 | $602,479 | 7 |
| Jun 10, 2011 | 94 | $1,340 | -84% | 10 | $134 | $611,340 | 8 |
| Jun 17, 2011 | 80 | $3,688 | +175% | 9 | $410 | $616,060 | 9 |
| Jun 24, 2011 | 94 | $1,850 | -50% | 6 | $308 | $621,951 | 10 |
| Jul 1, 2011 | 92 | $1,123 | -39% | 3 | $374 | $624,547 | 11 |
| Jul 8, 2011 | 103 | $751 | -33% | 8 | $94 | $625,956 | 12 |
| Jul 15, 2011 | 102 | $749 | n/c | 4 | $187 | $629,499 | 13 |
| Jul 22, 2011 | 107 | $262 | -65% | 2 | $131 | $630,553 | 14 |
| Jul 29, 2011 | 78 | $4,205 | +1,505% | 9 | $467 | $634,908 | 15 |
| Aug 5, 2011 | 105 | $1,235 | -71% | 3 | $412 | $636,928 | 16 |
| Aug 19, 2011 | 124 | $480 | 1 | $480 | $638,216 | 18 | |
| Aug 26, 2011 | 134 | $50 | -90% | 1 | $50 | $638,476 | 19 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 30, 2011 | 45 | $13,808 | 141 | $98 | $515,356 | 39 | ||
| Jul 4, 2011 | 93 | $132 | 3 | $44 | $624,679 | 74 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 22, 2011 | 38 | $150,899 | 18 | $8,383 | $150,899 | 1 | |
| Apr 29, 2011 | 40 | $122,817 | -19% | 36 | $3,412 | $273,716 | 2 |
| May 6, 2011 | 49 | $90,012 | -27% | 46 | $1,957 | $363,728 | 3 |
| May 13, 2011 | 54 | $73,555 | -18% | 57 | $1,290 | $437,283 | 4 |
| May 20, 2011 | 52 | $64,265 | -13% | 81 | $793 | $501,548 | 5 |
| May 27, 2011 | 46 | $92,391 | +44% | 141 | $655 | $593,939 | 6 |
| Jun 3, 2011 | 66 | $16,061 | -83% | 39 | $412 | $610,000 | 7 |
| Jun 10, 2011 | 98 | $2,372 | -85% | 10 | $237 | $612,372 | 8 |
| Jun 17, 2011 | 81 | $7,729 | +226% | 9 | $859 | $620,101 | 9 |
| Jun 24, 2011 | 94 | $3,323 | -57% | 6 | $554 | $623,424 | 10 |
| Jul 1, 2011 | 96 | $1,781 | -46% | 3 | $594 | $625,205 | 11 |
| Jul 8, 2011 | 91 | $3,545 | +99% | 8 | $443 | $628,750 | 12 |
| Jul 15, 2011 | 103 | $1,541 | -57% | 4 | $385 | $630,291 | 13 |
| Jul 22, 2011 | 113 | $412 | -73% | 2 | $206 | $630,703 | 14 |
| Jul 29, 2011 | 84 | $4,990 | +1,111% | 9 | $554 | $635,693 | 15 |
| Aug 5, 2011 | 109 | $2,043 | -59% | 3 | $681 | $637,736 | 16 |
| Aug 19, 2011 | 127 | $690 | 1 | $690 | $638,426 | 18 | |
| Aug 26, 2011 | 139 | $50 | -93% | 1 | $50 | $638,476 | 19 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film. With humor and insight, POM Wonderful Presents: The Greatest Movie Ever Sold unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. The brands that agreed to sponsor the film placed Spurlock front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
Metrics
| Opening Weekend: | $118,294 (18.5% of total gross) |
| Legs: | 5.40 (domestic box office/biggest weekend) |
| Domestic Share: | 81.5% (domestic box office/worldwide) |
| Production Budget: | $1,800,000 (worldwide box office is 0.4 times production budget) |
| Theater counts: | 18 opening theaters/141 max. theaters, 3.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $962,947 |
Movie Details
| Domestic Releases: | April 22nd, 2011 (Limited) by Sony Pictures Classics |
| MPA Rating: | PG-13 for some language and sexual material. (Rating bulletin 2162, 3/9/2011) |
| Running Time: | 90 minutes |
| Cast, crew, or production detail: | Directing Yourself, Gratuitous Cameos |
| Plot point: | Lawyers, Political |
| Social setting: | Advertising and Marketing, Movie Business, Music Industry, TV Industry |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Warrior Poets, Snoot Entertainment |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 22, 2011 | 38 | $118,294 | 18 | $6,572 | $118,294 | 1 | |
| Apr 29, 2011 | 40 | $89,948 | -24% | 36 | $2,499 | $240,847 | 2 |
| May 6, 2011 | 48 | $61,559 | -32% | 46 | $1,338 | $335,275 | 3 |
| May 13, 2011 | 54 | $49,295 | -20% | 57 | $865 | $413,023 | 4 |
| May 20, 2011 | 50 | $41,387 | -16% | 81 | $511 | $478,670 | 5 |
| May 27, 2011 | 46 | $52,878 | +28% | 141 | $375 | $554,426 | 6 |
| Jun 3, 2011 | 66 | $8,540 | -84% | 39 | $219 | $602,479 | 7 |
| Jun 10, 2011 | 94 | $1,340 | -84% | 10 | $134 | $611,340 | 8 |
| Jun 17, 2011 | 80 | $3,688 | +175% | 9 | $410 | $616,060 | 9 |
| Jun 24, 2011 | 94 | $1,850 | -50% | 6 | $308 | $621,951 | 10 |
| Jul 1, 2011 | 92 | $1,123 | -39% | 3 | $374 | $624,547 | 11 |
| Jul 8, 2011 | 103 | $751 | -33% | 8 | $94 | $625,956 | 12 |
| Jul 15, 2011 | 102 | $749 | n/c | 4 | $187 | $629,499 | 13 |
| Jul 22, 2011 | 107 | $262 | -65% | 2 | $131 | $630,553 | 14 |
| Jul 29, 2011 | 78 | $4,205 | +1,505% | 9 | $467 | $634,908 | 15 |
| Aug 5, 2011 | 105 | $1,235 | -71% | 3 | $412 | $636,928 | 16 |
| Aug 19, 2011 | 124 | $480 | 1 | $480 | $638,216 | 18 | |
| Aug 26, 2011 | 134 | $50 | -90% | 1 | $50 | $638,476 | 19 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 30, 2011 | 45 | $13,808 | 141 | $98 | $515,356 | 39 | ||
| Jul 4, 2011 | 93 | $132 | 3 | $44 | $624,679 | 74 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Apr 22, 2011 | 38 | $150,899 | 18 | $8,383 | $150,899 | 1 | |
| Apr 29, 2011 | 40 | $122,817 | -19% | 36 | $3,412 | $273,716 | 2 |
| May 6, 2011 | 49 | $90,012 | -27% | 46 | $1,957 | $363,728 | 3 |
| May 13, 2011 | 54 | $73,555 | -18% | 57 | $1,290 | $437,283 | 4 |
| May 20, 2011 | 52 | $64,265 | -13% | 81 | $793 | $501,548 | 5 |
| May 27, 2011 | 46 | $92,391 | +44% | 141 | $655 | $593,939 | 6 |
| Jun 3, 2011 | 66 | $16,061 | -83% | 39 | $412 | $610,000 | 7 |
| Jun 10, 2011 | 98 | $2,372 | -85% | 10 | $237 | $612,372 | 8 |
| Jun 17, 2011 | 81 | $7,729 | +226% | 9 | $859 | $620,101 | 9 |
| Jun 24, 2011 | 94 | $3,323 | -57% | 6 | $554 | $623,424 | 10 |
| Jul 1, 2011 | 96 | $1,781 | -46% | 3 | $594 | $625,205 | 11 |
| Jul 8, 2011 | 91 | $3,545 | +99% | 8 | $443 | $628,750 | 12 |
| Jul 15, 2011 | 103 | $1,541 | -57% | 4 | $385 | $630,291 | 13 |
| Jul 22, 2011 | 113 | $412 | -73% | 2 | $206 | $630,703 | 14 |
| Jul 29, 2011 | 84 | $4,990 | +1,111% | 9 | $554 | $635,693 | 15 |
| Aug 5, 2011 | 109 | $2,043 | -59% | 3 | $681 | $637,736 | 16 |
| Aug 19, 2011 | 127 | $690 | 1 | $690 | $638,426 | 18 | |
| Aug 26, 2011 | 139 | $50 | -93% | 1 | $50 | $638,476 | 19 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.