Percy (2020)
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| Theatrical Performance | ||
| Domestic Box Office | $76,511 | Details |
| International Box Office | $79,824 | |
| Worldwide Box Office | $156,335 | |
| Further financial details... | ||
Synopsis
Based on events from a 1998 lawsuit, PERCY follows small-town farmer Percy Schmeiser, who challenges a major conglomerate when the company’s genetically modified (GMO) canola is discovered in the 70-year-old farmer’s crops. As he speaks out against the company’s business practices, he realizes he is representing thousands of other disenfranchised farmers around the world fighting the same battle. Suddenly, he becomes an unsuspecting folk hero in a desperate war to protect farmers’ rights and the world’s food supply against what they see as corporate greed.
Metrics
| Legs: | 6.96 (domestic box office/biggest weekend) |
| Domestic Share: | 48.9% (domestic box office/worldwide) |
| Infl. Adj. Dom. BO | $99,687 |
Movie Details
| Domestic Releases: | October 9th, 2020 (Limited) by Mongrel Media (Canada)
April 30th, 2021 (Limited) by Saban Films, released as Percy Vs. Goliath |
| International Releases: | October 9th, 2020 (Limited) (Canada)
June 10th, 2021 (Wide) (New Zealand) June 10th, 2021 (Limited) (Australia) |
| Video Release: | April 27th, 2021 by Saban Films, released as Percy Vs. Goliath |
| MPA Rating: | PG-13 for some thematic elements. (Rating bulletin 2671 (cert #53068), 3/10/2021) |
| Running Time: | 120 minutes |
| Cast, crew, or production detail: | Agitprop |
| Geographical setting: | Canada |
| Plot point: | Artisans vs. Automation, Corporations vs. Mom and Pop Store |
| Social setting: | Life on a Farm |
| Subgenre: | Historical Drama |
| Time period setting: | 1990s |
| Source: | Based on Real Life Events |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Dramatization |
| Production/Financing Companies: | Scythia Films, Mongrel Media, May Street Productions, Inferno, CBC Films, Crave Films, Telefilm Canada, Productivity Media, Stellar Citizens, Mansa Productions, Vigilante Productions, Grasshopper Films, Constance Marks Productions, Manitoba Film & Music, Ontario Creates |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 23, 2020 | - | $10,991 | 28 | $393 | $39,405 | 3 | |
| Oct 30, 2020 | - | $4,784 | -56% | 25 | $191 | $50,350 | 4 |
| Nov 6, 2020 | 25 | $4,722 | -1% | 29 | $163 | $58,338 | 5 |
| Nov 13, 2020 | - | $1,287 | -73% | 12 | $107 | $68,578 | 6 |
| Nov 20, 2020 | - | $1,210 | -6% | 9 | $134 | $70,063 | 7 |
| Nov 27, 2020 | - | $1,285 | +6% | 6 | $214 | $72,734 | 8 |
| Dec 4, 2020 | - | $489 | -62% | 3 | $163 | $74,659 | 9 |
| Dec 11, 2020 | - | $364 | -26% | 2 | $182 | $75,616 | 10 |
| Dec 18, 2020 | - | $830 | +128% | 1 | $830 | $76,511 | 11 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 9, 2020 | - | $8,922 | 11 | $811 | $8,922 | 1 | |
| Oct 16, 2020 | - | $19,492 | +118% | 11 | $1,772 | $28,414 | 2 |
| Oct 23, 2020 | - | $16,980 | -13% | 28 | $606 | $45,566 | 3 |
| Oct 30, 2020 | - | $8,050 | -53% | 25 | $322 | $53,616 | 4 |
| Nov 6, 2020 | - | $8,880 | +10% | 29 | $306 | $66,905 | 5 |
| Nov 13, 2020 | - | $1,599 | -82% | 12 | $133 | $68,853 | 6 |
| Nov 20, 2020 | - | $1,701 | +6% | 9 | $189 | $71,287 | 7 |
| Nov 27, 2020 | - | $2,255 | +33% | 6 | $376 | $74,069 | 8 |
| Dec 4, 2020 | - | $689 | -69% | 3 | $230 | $74,859 | 9 |
| Dec 11, 2020 | - | $364 | -47% | 2 | $182 | $75,681 | 10 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Based on events from a 1998 lawsuit, PERCY follows small-town farmer Percy Schmeiser, who challenges a major conglomerate when the company’s genetically modified (GMO) canola is discovered in the 70-year-old farmer’s crops. As he speaks out against the company’s business practices, he realizes he is representing thousands of other disenfranchised farmers around the world fighting the same battle. Suddenly, he becomes an unsuspecting folk hero in a desperate war to protect farmers’ rights and the world’s food supply against what they see as corporate greed.
Metrics
| Legs: | 6.96 (domestic box office/biggest weekend) |
| Domestic Share: | 48.9% (domestic box office/worldwide) |
| Infl. Adj. Dom. BO | $99,687 |
Movie Details
| Domestic Releases: | October 9th, 2020 (Limited) by Mongrel Media (Canada)
April 30th, 2021 (Limited) by Saban Films, released as Percy Vs. Goliath |
| International Releases: | October 9th, 2020 (Limited) (Canada)
June 10th, 2021 (Wide) (New Zealand) June 10th, 2021 (Limited) (Australia) |
| Video Release: | April 27th, 2021 by Saban Films, released as Percy Vs. Goliath |
| MPA Rating: | PG-13 for some thematic elements. (Rating bulletin 2671 (cert #53068), 3/10/2021) |
| Running Time: | 120 minutes |
| Cast, crew, or production detail: | Agitprop |
| Geographical setting: | Canada |
| Plot point: | Artisans vs. Automation, Corporations vs. Mom and Pop Store |
| Social setting: | Life on a Farm |
| Subgenre: | Historical Drama |
| Time period setting: | 1990s |
| Source: | Based on Real Life Events |
| Genre: | Drama |
| Production Method: | Live Action |
| Creative Type: | Dramatization |
| Production/Financing Companies: | Scythia Films, Mongrel Media, May Street Productions, Inferno, CBC Films, Crave Films, Telefilm Canada, Productivity Media, Stellar Citizens, Mansa Productions, Vigilante Productions, Grasshopper Films, Constance Marks Productions, Manitoba Film & Music, Ontario Creates |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 23, 2020 | - | $10,991 | 28 | $393 | $39,405 | 3 | |
| Oct 30, 2020 | - | $4,784 | -56% | 25 | $191 | $50,350 | 4 |
| Nov 6, 2020 | 25 | $4,722 | -1% | 29 | $163 | $58,338 | 5 |
| Nov 13, 2020 | - | $1,287 | -73% | 12 | $107 | $68,578 | 6 |
| Nov 20, 2020 | - | $1,210 | -6% | 9 | $134 | $70,063 | 7 |
| Nov 27, 2020 | - | $1,285 | +6% | 6 | $214 | $72,734 | 8 |
| Dec 4, 2020 | - | $489 | -62% | 3 | $163 | $74,659 | 9 |
| Dec 11, 2020 | - | $364 | -26% | 2 | $182 | $75,616 | 10 |
| Dec 18, 2020 | - | $830 | +128% | 1 | $830 | $76,511 | 11 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Oct 9, 2020 | - | $8,922 | 11 | $811 | $8,922 | 1 | |
| Oct 16, 2020 | - | $19,492 | +118% | 11 | $1,772 | $28,414 | 2 |
| Oct 23, 2020 | - | $16,980 | -13% | 28 | $606 | $45,566 | 3 |
| Oct 30, 2020 | - | $8,050 | -53% | 25 | $322 | $53,616 | 4 |
| Nov 6, 2020 | - | $8,880 | +10% | 29 | $306 | $66,905 | 5 |
| Nov 13, 2020 | - | $1,599 | -82% | 12 | $133 | $68,853 | 6 |
| Nov 20, 2020 | - | $1,701 | +6% | 9 | $189 | $71,287 | 7 |
| Nov 27, 2020 | - | $2,255 | +33% | 6 | $376 | $74,069 | 8 |
| Dec 4, 2020 | - | $689 | -69% | 3 | $230 | $74,859 | 9 |
| Dec 11, 2020 | - | $364 | -47% | 2 | $182 | $75,681 | 10 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.