Pineapple Express (2008)

Theatrical Performance
Domestic Box Office $87,341,380Details
International Box Office $15,062,639Details
Worldwide Box Office $102,404,019
Home Market Performance
Est. Domestic DVD Sales $48,013,271 Details
Total Est. Domestic Video Sales $48,013,271
Further financial details...

Metrics

Opening Weekend:$23,245,025 (26.6% of total gross)
Legs:3.76 (domestic box office/biggest weekend)
Domestic Share:85.3% (domestic box office/worldwide)
Production Budget:$26,000,000 (worldwide box office is 3.9 times production budget)
Theater counts:3,072 opening theaters/3,072 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $128,092,575

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix, Netflix, Netflix, Netflix

Movie Details

Domestic Releases: August 6th, 2008 (Wide) by Sony Pictures, released as The Pineapple Express
Video Release: January 6th, 2009 by Sony Pictures Home Entertainment
MPAA Rating: R for pervasive language, drug use, sexual references and violence.
Running Time: 112 minutes
Comparisons: vs. Long Shot
Create your own comparison chart…
Keywords: Organized Crime, Corrupt Cops, Judd Apatow Buddy Comedy, Stoner Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Relativity Media, Judd Apatow
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day, Inflation Adjusted) 409 $5,563,781 Aug 29, 2008 26
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 242 $7,001,559 Aug 29, 2008 26
Biggest Domestic August Weekend 83 $23,245,025 Aug 8, 2008 5
Biggest Domestic August Day 95 $12,085,679 Aug 6, 2008 1
Biggest Domestic Wednesday 90 $12,085,679 Aug 6, 2008 1

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 8, 2008 2 $23,245,025   3,072 $7,567   $41,318,736 1
Aug 15, 2008 5 $9,808,295 -58% 3,072 $3,193   $62,740,789 2
Aug 22, 2008 6 $5,452,163 -44% 2,620 $2,081   $73,780,191 3
Aug 29, 2008 9 $3,535,220 -35% 2,047 $1,727   $79,918,601 4
Sep 5, 2008 10 $2,255,875 -36% 1,802 $1,252   $84,013,748 5
Sep 12, 2008 17 $1,101,252 -51% 1,030 $1,069   $86,034,248 6
Sep 19, 2008 21 $500,726 -55% 550 $910   $86,974,352 7
Sep 26, 2008 33 $174,611 -65% 236 $740   $87,341,380 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 6, 2008 1 $12,085,679     3,072 $3,934   $12,085,679 1
Aug 7, 2008 1 $5,988,032 -50%   3,072 $1,949   $18,073,711 2
Aug 8, 2008 1 $7,913,360 +32%   3,072 $2,576   $25,987,071 3
Aug 9, 2008 2 $7,670,967 -3%   3,072 $2,497   $33,658,038 4
Aug 10, 2008 2 $7,660,698 n/c   3,072 $2,494   $41,318,736 5
Aug 11, 2008 1 $3,848,972 -50%   3,072 $1,253   $45,167,708 6
Aug 12, 2008 2 $3,281,459 -15%   3,072 $1,068   $48,449,167 7
Aug 13, 2008 3 $2,382,163 -27% -80% 3,072 $775   $50,831,330 8
Aug 14, 2008 3 $2,101,164 -12% -65% 3,072 $684   $52,932,494 9
Aug 15, 2008 5 $3,195,707 +52% -60% 3,072 $1,040   $56,128,201 10
Aug 16, 2008 5 $3,525,866 +10% -54% 3,072 $1,148   $59,654,067 11
Aug 17, 2008 4 $3,086,722 -12% -60% 3,072 $1,005   $62,740,789 12
Aug 18, 2008 3 $1,560,231 -49% -59% 3,072 $508   $64,301,020 13
Aug 19, 2008 3 $1,579,790 +1% -52% 3,072 $514   $65,880,810 14
Aug 20, 2008 3 $1,271,606 -20% -47% 3,072 $414   $67,152,416 15
Aug 21, 2008 3 $1,175,612 -8% -44% 3,072 $383   $68,328,028 16
Aug 22, 2008 5 $1,674,740 +42% -48% 2,620 $639   $70,002,768 17
Aug 23, 2008 6 $2,081,714 +24% -41% 2,620 $795   $72,084,482 18
Aug 24, 2008 5 $1,695,709 -19% -45% 2,620 $647   $73,780,191 19
Aug 25, 2008 5 $765,153 -55% -51% 2,620 $292   $74,545,344 20
Aug 26, 2008 5 $714,780 -7% -55% 2,620 $273   $75,260,124 21
Aug 27, 2008 7 $582,944 -18% -54% 2,620 $222   $75,843,068 22
Aug 28, 2008 7 $540,313 -7% -54% 2,620 $206   $76,383,381 23
Aug 29, 2008 9 $960,787 +78% -43% 2,047 $469   $77,344,168 24
Aug 30, 2008 9 $1,242,955 +29% -40% 2,047 $607   $78,587,123 25
Aug 31, 2008 9 $1,331,478 +7% -21% 2,047 $650   $79,918,601 26
Sep 1, 2008 10 $913,562 -31% +19% 2,047 $446   $80,832,163 27
Sep 2, 2008 8 $337,411 -63% -53% 2,047 $165   $81,169,574 28
Sep 3, 2008 8 $302,228 -10% -48% 2,047 $148   $81,471,802 29
Sep 4, 2008 8 $286,071 -5% -47% 2,047 $140   $81,757,873 30
Sep 5, 2008 10 $696,116 +143% -28% 1,802 $386   $82,453,989 31
Sep 6, 2008 11 $1,010,239 +45% -19% 1,802 $561   $83,464,228 32
Sep 7, 2008 10 $549,520 -46% -59% 1,802 $305   $84,013,748 33
Sep 8, 2008 9 $210,084 -62% -77% 1,802 $117   $84,223,832 34
Sep 9, 2008 9 $253,908 +21% -25% 1,802 $141   $84,477,740 35
Sep 10, 2008 9 $225,077 -11% -26% 1,802 $125   $84,702,817 36
Sep 11, 2008 9 $230,179 +2% -20% 1,802 $128   $84,932,996 37
Sep 12, 2008 14 $356,796 +55% -49% 1,802 $198   $85,289,792 38
Sep 13, 2008 17 $465,099 +30% -54% 1,802 $258   $85,754,891 39
Sep 14, 2008 18 $279,357 -40% -49% 1,802 $155   $86,034,248 40
Sep 15, 2008 13 $104,345 -63% -50% 1,802 $58   $86,138,593 41
Sep 16, 2008 13 $118,886 +14% -53% 1,802 $66   $86,257,479 42
Sep 17, 2008 13 $105,540 -11% -53% 1,802 $59   $86,363,019 43
Sep 18, 2008 13 $110,607 +5% -52% 1,802 $61   $86,473,626 44
Sep 19, 2008 - $159,765 +44% -55% 550 $290   $86,633,391 45
Sep 20, 2008 - $219,225 +37% -53% 550 $399   $86,852,616 46
Sep 21, 2008 - $121,736 -44% -56% 550 $221   $86,974,352 47
Sep 22, 2008 - $46,988 -61% -55% 550 $85   $87,021,340 48
Sep 23, 2008 - $51,470 +10% -57% 550 $94   $87,072,810 49
Sep 24, 2008 - $47,913 -7% -55% 550 $87   $87,120,723 50
Sep 25, 2008 - $46,046 -4% -58% 550 $84   $87,166,769 51
Sep 26, 2008 - $52,010 +13% -67% 550 $95   $87,218,779 52
Sep 27, 2008 - $80,473 +55% -63% 550 $146   $87,299,252 53
Sep 28, 2008 - $42,128 -48% -65% 550 $77   $87,341,380 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 1, 2008 5 $18,073,711   3,072 $5,883   $18,073,711 1
Aug 8, 2008 2 $34,858,783 +93% 3,072 $11,347   $52,932,494 2
Aug 15, 2008 4 $15,395,534 -56% 3,072 $5,012   $68,328,028 3
Aug 22, 2008 5 $8,055,353 -48% 2,620 $3,075   $76,383,381 4
Aug 29, 2008 9 $5,374,492 -33% 2,047 $2,626   $81,757,873 5
Sep 5, 2008 10 $3,175,123 -41% 1,802 $1,762   $84,932,996 6
Sep 12, 2008 16 $1,540,630 -51% 1,030 $1,496   $86,473,626 7
Sep 19, 2008 21 $693,143 -55% 550 $1,260   $87,166,769 8
Sep 26, 2008 38 $174,611 -75% 236 $740   $87,341,380 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 11, 200911,138,703 1,138,703$19,301,016$19,301,0161
Jan 18, 20092409,494-64% 1,548,197$7,287,273$26,588,2892
Jan 25, 20093203,930-50% 1,752,127$3,594,429$30,182,7183
Feb 1, 20099139,749-31% 1,891,876$2,444,671$32,627,3894
Feb 8, 200912107,980-23% 1,999,856$1,899,541$34,526,9305
Feb 15, 20091591,227-16% 2,091,083$1,601,444$36,128,3746
Feb 22, 20092158,839-36% 2,149,922$1,032,571$37,160,9457
Mar 1, 20092864,373+9% 2,214,295$1,122,060$38,283,0058
Mar 8, 20092345,763-29% 2,260,058$800,253$39,083,2589
Mar 15, 20092243,866-4% 2,303,924$766,694$39,849,95210

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Leading Cast

Seth Rogen    Dale Denton
James Franco    Saul Silver
Danny McBride    Red

Supporting Cast

Gary Cole    Ted Jones
Rosie Perez    Officer Carol Butler
Kevin Corrigan    Budlofsky
Craig Robinson    Matheson
Amber Heard    Angie Anderson
Ed Begley, Jr.    Robert
Nora Dunn    Shannon
Bobby Lee    Bobby
James Remar    General Brat
Bill Hader    Private Miller
Joe Lo Truglio    Mr. Edwards

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Gordon Green    Director
Seth Rogen    Screenwriter
Evan Goldberg    Screenwriter
Judd Apatow    Story Creator
Seth Rogen    Story Creator
Evan Goldberg    Story Creator
Judd Apatow    Producer
Shauna Robertson    Producer
Seth Rogen    Executive Producer
Evan Goldberg    Executive Producer
Dara Weintraub    Co-Producer
Tim Orr    Cinematographer
Craig Alpert    Cinematographer
Graeme Revell    Composer
Jonathan Karp    Composer
Chris Spellman    Production Designer
Marc Dabe    Art Director
Robert Kensinger    Set Decorator
John Dunn    Costume Designer
Christopher Gebert*    Sound
George Anderson    Supervising Sound Editor
Michael O'Farrell    Supervising Sound Editor
Dave Johnson    Visual Effects Supervisor
Gary M. Hymes    Stunt Coordinator
Mike Smith    Stunt Coordinator
Lisa Satriano    Assistant Director
Gary M. Hymes    Second Unit Director
Billy Hopkins    Casting
Suzanne Crowley    Casting
Kerry Barden    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales - All Max and No Payne

February 3rd, 2009

New releases were all over the top 30 this week, including Max Payne, which took first place with 543,000 units sold for the week and $12.92 million in sales. More...

DVD Rentals - Saw Seen While Payne Maxed Out

February 3rd, 2009

New releases were just as spread out on the rental chart as they were on the sales chart, including taking the top two spots with Max Payne generating about 25% more revenue than Saw V. More...

DVD Sales - Sales Don't Have a Prayer

January 26th, 2009

There were plenty of new releases to reach the top 30 on the sales chart this week, but none were particularly strong. The best was The Family that Preys, but it failed to crack a half million units with 491,000 units and $10.78 million for the week. More...

DVD Rentals - Pineapple Leftovers

January 26th, 2009

While there were five new releases to chart this week, we were left with a holdover on top as Pineapple Express remained champion. More...

DVD Sales - Express Runs to the Top

January 19th, 2009

The new releases overwhelmed the sales chart this week taking the top four places, and six of the top ten, and nine of the top thirty. This includes the new number one film, Pineapple Express, which opened in first place with 1.48 million units sold and $31.39 million in revenue. More...

DVD Rentals - New Releases Dominate First Full Week of New Year

January 19th, 2009

New releases took the top four spots on the rental chart this week, just as they did on the sales chart, and they did it mostly in the same order. Pineapple Express led the way with about 16% more rentals than second place Righteous Kill. More...

DVD Releases for January 6, 2009

January 6th, 2009

The new year starts off like most on the home market, rather weak. There are few first run releases coming out this week, most of which are terrible. We do have one top-notch release though, Duckman - Season Three and Four, which is clearly the DVD Pick of the Week. More...

Awards Season - The Curious Case of the Frost/Nixon Globe Nominations

December 12th, 2008

The latest set of Awards Season nominations were handed out today as the Hollywood Foreign Press Association announced their nominations. There was not much in the way of surprises, and it is hard to look at one film and say it was the big winner, but Frost/Nixon and The Curious Case of Benjamin Button come the closest. More...

International Details - Journey on the International Box Office

September 21st, 2008

Journey To The Centre of the Earth opened in first place in Australia by a huge margin with $2.87 million on 362 screens, more than four times its nearest competitor. Overall the film made $6.41 million on 1417 screens in 27 markets for a total of $57.65 million, with a few smaller openings from now till its debut in Japan at the end of October. More...

Thunder Rumbles to the Top

August 18th, 2008

We finally had a new box office champion last weekend, as Tropic Thunder earned top spot and dethrowned The Dark Knight. Additionally, overall box office receipts of $124 million were stronger than they have been in a few weeks. That's 3.5% higher than last weekend, but sadly just over 4% lower than the same weekend last year. Year-to-date, 2008 is still behind 2007, but by less than a percent, $6.34 billion to $6.37 billion. More...

International Details - Panda Leads the Back of the Pack

August 17th, 2008

Kung Fu Panda slipped to sixth place with $9.34 million on 4736 screens in 47 markets for a total of $349.69 million internationally. The film is starting to shed theaters and markets at an accelerated pace, however, it still has openings in Italy and other smaller markets ahead of it, while it could reach $400 million internationally and $600 million worldwide before the end of its run. (The latter it a lot easier than the former.) More...

Thunder Starts to Make Noise

August 14th, 2008

As summer winds down, the box office potential of the wide releases slumps, but the number of wide releases increases. This week we have three (and a couple of not so wide releases that we will get to later), including one that is already in theaters. None are likely to set the box office on fire. That said, there's almost no chance that The Dark Knight will repeat as the box office winner, which will bring an end to its nearly month-long reign. However, it will hit a milestone of its own. More...

Contest - Flying High - Winning Announcement

August 12th, 2008

The winners of our Flying High contest were determined and they are... More...

Olympic-Sized Box Office Haul

August 11th, 2008

Four. The Dark Knight has reigned on top of the box office charts for four weekends now. The last film to last on top so long was Return of the King, which opened more than four years ago. That said, while The Dark Knight is dominating, the new releases are not pulling their weight and the overall box office slipped to $120 million over the weekend, which was 21% lower than last weekend, and 22% lower than the same weekend last year. Year-to-date, 2008 has earned $6.14 billion, which is lower than 2007's pace but by less than 1%, as this time last year movies had earned $6.17 billion at the box office. More...

Weekend Estimates: Dark Knight Makes it Four in a Row

August 10th, 2008

The Dark Knight made it four weekend wins in a row, according to Sundays studio estimates. The Batman movie picked up another $26.030 million, which was enough to hold off The Pineapple Express. The Judd Apatow comedy had started strongly on Wednesday, but was performing weakly by the end of the weekend, and ended up with $22.4 million. That still represents a good $7,300 per theater average, and Express has already topped $40 million, thanks to strong mid-week numbers. More...

Movie Website Reviews for Weekend of August 8, 2008

August 9th, 2008

Not the best week for websites, but not the worst. While the best of the best, The Pineapple Express - Official Site, is not one of the best sites I've seen. But there are almost no movie sites that are missing or below acceptable levels. More...

Weekend Preview, Friday Edition: Pineapple Heading for Winning Weekend

August 8th, 2008

There was a lot of doubt about where this weekend was headed when The Pineapple Express debuted on Wednesday. The Judd Apatow stable has produced some box office champions in the past, but its recent form has been mixed. Meanwhile, The Dark Knight continues to churn out records, and looks a decent bet to become only the second movie in history to top $500 million at the box office. So, while we gave Pineapple Express the nod as favorite to win the weekend, nothing seemed certain. Then Wednesday's box office figures arrived. More...

Will Pineapple Defeat Batman?

August 6th, 2008

Like last week, this week we have two more new wide releases, and like last week, The Dark Knight has a shot at retaining its crown. Also of note, the two new releases are coming out tonight because the Olympics are starting on Friday and they want to avoid going up against the Olympic opening ceremonies... Wait... People watch the Olympic opening ceremonies? More...

Contest - Flying High

August 1st, 2008

YES! Firefly has been officially announced for Blu-ray, and as promised, we will be giving away multiple copies of the movie including one this week. Or to be more accurate, I will. That prize is not part of the regularly scheduled box office prediction contest and is just a bonus I'm throwing in myself. (When I said I was going to make sure there was a Serenity sequel even if I had to fund it myself, I wasn't kidding.) However, we are getting ahead of ourselves. The target film for this week's box office prediction contest is The Pineapple Express and in order to win, one must simply predict the opening weekend box office of The Pineapple Express. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Reno 911 - Season Five, The Adventures of Ozzie and Harriet - Best of Ricky and Dave, and Tai Chi Master on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Reno 911 - Season Five and The Adventures of Ozzie and Harriet - Best of Ricky and Dave. Additionally, one additional entrant will be chosen at random to win a copy of Reno 911 - Season Five. Finally, whoever comes closest, regardless if they go over or under, will win a copy of Firefly on Blu-ray. Two important notes: I will be pre-ordering the Blu-ray as soon as the winner is selected, but it won't ship until November. Secondly, since I will be Amazoning this Blu-ray directly to the winner, I need the full address and phone number or I can't send the prize your way. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2008 Preview: August

August 1st, 2008

Summer usually comes screeching to a halt early in August, usually by the second weekend in August. However, this year we could have a $100 million hit opening each of the first three weeks. Or we could have no $100 million hits opening during the whole month. On the other end, there are a number of releases that probably looked good on paper, but failed to live up to their potential, not to mention a few that could not have looked good, even on paper. (I'm looking at you, Disaster Movie.) More...

New Movie US Release Dates - July 28, 2008

July 28th, 2008

This week's round of new movie release information contains release dates for Madea Goes to Jail, Julie & Julia, Whiteout and more! More...

Cast Updates - July 25, 2008

July 25th, 2008

This week's round of new casting information contains updates for Alpha and Omega, The Crusaders, Madea Goes To Jail, and more! More...

Cast Updates - March 20, 2008

March 20th, 2008

This week's round of new casting information contains updates for The Grand, The Proposal, The Legend of Secret Pass, and more! More...

New Movie US Release Dates - June 8, 2007

June 8th, 2007

This week's round of new movie release information contains release dates for Death Race, Prince of Persia, Narnia 3 and more. More...


  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Metrics

Opening Weekend:$23,245,025 (26.6% of total gross)
Legs:3.76 (domestic box office/biggest weekend)
Domestic Share:85.3% (domestic box office/worldwide)
Production Budget:$26,000,000 (worldwide box office is 3.9 times production budget)
Theater counts:3,072 opening theaters/3,072 max. theaters, 4.7 weeks average run per theater
Infl. Adj. Dom. BO $128,092,575

Latest Ranking on Cumulative Box Office Lists


Watch Now On

iTunes:iTunes, iTunes
Google Play:Google Play, Google Play
Vudu:Vudu
Netflix:Netflix, Netflix, Netflix, Netflix

Movie Details

Domestic Releases: August 6th, 2008 (Wide) by Sony Pictures, released as The Pineapple Express
Video Release: January 6th, 2009 by Sony Pictures Home Entertainment
MPAA Rating: R for pervasive language, drug use, sexual references and violence.
Running Time: 112 minutes
Comparisons: vs. Long Shot
Create your own comparison chart…
Keywords: Organized Crime, Corrupt Cops, Judd Apatow Buddy Comedy, Stoner Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Columbia Pictures, Relativity Media, Judd Apatow
Production Countries: United States
Languages: English

Ranking on other Records and Milestones

RecordRankAmountChart
Date
Days In
Release
Labor Day (All Movies, 3-Day, Inflation Adjusted) 409 $5,563,781 Aug 29, 2008 26
Labor Day (All Movies, 4-Day, Fri-Mon, Inflation Adjusted) 242 $7,001,559 Aug 29, 2008 26
Biggest Domestic August Weekend 83 $23,245,025 Aug 8, 2008 5
Biggest Domestic August Day 95 $12,085,679 Aug 6, 2008 1
Biggest Domestic Wednesday 90 $12,085,679 Aug 6, 2008 1

Leading Cast

Seth Rogen    Dale Denton
James Franco    Saul Silver
Danny McBride    Red

Supporting Cast

Gary Cole    Ted Jones
Rosie Perez    Officer Carol Butler
Kevin Corrigan    Budlofsky
Craig Robinson    Matheson
Amber Heard    Angie Anderson
Ed Begley, Jr.    Robert
Nora Dunn    Shannon
Bobby Lee    Bobby
James Remar    General Brat
Bill Hader    Private Miller
Joe Lo Truglio    Mr. Edwards

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

David Gordon Green    Director
Seth Rogen    Screenwriter
Evan Goldberg    Screenwriter
Judd Apatow    Story Creator
Seth Rogen    Story Creator
Evan Goldberg    Story Creator
Judd Apatow    Producer
Shauna Robertson    Producer
Seth Rogen    Executive Producer
Evan Goldberg    Executive Producer
Dara Weintraub    Co-Producer
Tim Orr    Cinematographer
Craig Alpert    Cinematographer
Graeme Revell    Composer
Jonathan Karp    Composer
Chris Spellman    Production Designer
Marc Dabe    Art Director
Robert Kensinger    Set Decorator
John Dunn    Costume Designer
Christopher Gebert*    Sound
George Anderson    Supervising Sound Editor
Michael O'Farrell    Supervising Sound Editor
Dave Johnson    Visual Effects Supervisor
Gary M. Hymes    Stunt Coordinator
Mike Smith    Stunt Coordinator
Lisa Satriano    Assistant Director
Gary M. Hymes    Second Unit Director
Billy Hopkins    Casting
Suzanne Crowley    Casting
Kerry Barden    Casting

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

DVD Sales - All Max and No Payne

February 3rd, 2009

New releases were all over the top 30 this week, including Max Payne, which took first place with 543,000 units sold for the week and $12.92 million in sales. More...

DVD Rentals - Saw Seen While Payne Maxed Out

February 3rd, 2009

New releases were just as spread out on the rental chart as they were on the sales chart, including taking the top two spots with Max Payne generating about 25% more revenue than Saw V. More...

DVD Sales - Sales Don't Have a Prayer

January 26th, 2009

There were plenty of new releases to reach the top 30 on the sales chart this week, but none were particularly strong. The best was The Family that Preys, but it failed to crack a half million units with 491,000 units and $10.78 million for the week. More...

DVD Rentals - Pineapple Leftovers

January 26th, 2009

While there were five new releases to chart this week, we were left with a holdover on top as Pineapple Express remained champion. More...

DVD Sales - Express Runs to the Top

January 19th, 2009

The new releases overwhelmed the sales chart this week taking the top four places, and six of the top ten, and nine of the top thirty. This includes the new number one film, Pineapple Express, which opened in first place with 1.48 million units sold and $31.39 million in revenue. More...

DVD Rentals - New Releases Dominate First Full Week of New Year

January 19th, 2009

New releases took the top four spots on the rental chart this week, just as they did on the sales chart, and they did it mostly in the same order. Pineapple Express led the way with about 16% more rentals than second place Righteous Kill. More...

DVD Releases for January 6, 2009

January 6th, 2009

The new year starts off like most on the home market, rather weak. There are few first run releases coming out this week, most of which are terrible. We do have one top-notch release though, Duckman - Season Three and Four, which is clearly the DVD Pick of the Week. More...

Awards Season - The Curious Case of the Frost/Nixon Globe Nominations

December 12th, 2008

The latest set of Awards Season nominations were handed out today as the Hollywood Foreign Press Association announced their nominations. There was not much in the way of surprises, and it is hard to look at one film and say it was the big winner, but Frost/Nixon and The Curious Case of Benjamin Button come the closest. More...

International Details - Journey on the International Box Office

September 21st, 2008

Journey To The Centre of the Earth opened in first place in Australia by a huge margin with $2.87 million on 362 screens, more than four times its nearest competitor. Overall the film made $6.41 million on 1417 screens in 27 markets for a total of $57.65 million, with a few smaller openings from now till its debut in Japan at the end of October. More...

Thunder Rumbles to the Top

August 18th, 2008

We finally had a new box office champion last weekend, as Tropic Thunder earned top spot and dethrowned The Dark Knight. Additionally, overall box office receipts of $124 million were stronger than they have been in a few weeks. That's 3.5% higher than last weekend, but sadly just over 4% lower than the same weekend last year. Year-to-date, 2008 is still behind 2007, but by less than a percent, $6.34 billion to $6.37 billion. More...

International Details - Panda Leads the Back of the Pack

August 17th, 2008

Kung Fu Panda slipped to sixth place with $9.34 million on 4736 screens in 47 markets for a total of $349.69 million internationally. The film is starting to shed theaters and markets at an accelerated pace, however, it still has openings in Italy and other smaller markets ahead of it, while it could reach $400 million internationally and $600 million worldwide before the end of its run. (The latter it a lot easier than the former.) More...

Thunder Starts to Make Noise

August 14th, 2008

As summer winds down, the box office potential of the wide releases slumps, but the number of wide releases increases. This week we have three (and a couple of not so wide releases that we will get to later), including one that is already in theaters. None are likely to set the box office on fire. That said, there's almost no chance that The Dark Knight will repeat as the box office winner, which will bring an end to its nearly month-long reign. However, it will hit a milestone of its own. More...

Contest - Flying High - Winning Announcement

August 12th, 2008

The winners of our Flying High contest were determined and they are... More...

Olympic-Sized Box Office Haul

August 11th, 2008

Four. The Dark Knight has reigned on top of the box office charts for four weekends now. The last film to last on top so long was Return of the King, which opened more than four years ago. That said, while The Dark Knight is dominating, the new releases are not pulling their weight and the overall box office slipped to $120 million over the weekend, which was 21% lower than last weekend, and 22% lower than the same weekend last year. Year-to-date, 2008 has earned $6.14 billion, which is lower than 2007's pace but by less than 1%, as this time last year movies had earned $6.17 billion at the box office. More...

Weekend Estimates: Dark Knight Makes it Four in a Row

August 10th, 2008

The Dark Knight made it four weekend wins in a row, according to Sundays studio estimates. The Batman movie picked up another $26.030 million, which was enough to hold off The Pineapple Express. The Judd Apatow comedy had started strongly on Wednesday, but was performing weakly by the end of the weekend, and ended up with $22.4 million. That still represents a good $7,300 per theater average, and Express has already topped $40 million, thanks to strong mid-week numbers. More...

Movie Website Reviews for Weekend of August 8, 2008

August 9th, 2008

Not the best week for websites, but not the worst. While the best of the best, The Pineapple Express - Official Site, is not one of the best sites I've seen. But there are almost no movie sites that are missing or below acceptable levels. More...

Weekend Preview, Friday Edition: Pineapple Heading for Winning Weekend

August 8th, 2008

There was a lot of doubt about where this weekend was headed when The Pineapple Express debuted on Wednesday. The Judd Apatow stable has produced some box office champions in the past, but its recent form has been mixed. Meanwhile, The Dark Knight continues to churn out records, and looks a decent bet to become only the second movie in history to top $500 million at the box office. So, while we gave Pineapple Express the nod as favorite to win the weekend, nothing seemed certain. Then Wednesday's box office figures arrived. More...

Will Pineapple Defeat Batman?

August 6th, 2008

Like last week, this week we have two more new wide releases, and like last week, The Dark Knight has a shot at retaining its crown. Also of note, the two new releases are coming out tonight because the Olympics are starting on Friday and they want to avoid going up against the Olympic opening ceremonies... Wait... People watch the Olympic opening ceremonies? More...

Contest - Flying High

August 1st, 2008

YES! Firefly has been officially announced for Blu-ray, and as promised, we will be giving away multiple copies of the movie including one this week. Or to be more accurate, I will. That prize is not part of the regularly scheduled box office prediction contest and is just a bonus I'm throwing in myself. (When I said I was going to make sure there was a Serenity sequel even if I had to fund it myself, I wasn't kidding.) However, we are getting ahead of ourselves. The target film for this week's box office prediction contest is The Pineapple Express and in order to win, one must simply predict the opening weekend box office of The Pineapple Express. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a copy of Reno 911 - Season Five, The Adventures of Ozzie and Harriet - Best of Ricky and Dave, and Tai Chi Master on DVD. Meanwhile, whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a copy of Reno 911 - Season Five and The Adventures of Ozzie and Harriet - Best of Ricky and Dave. Additionally, one additional entrant will be chosen at random to win a copy of Reno 911 - Season Five. Finally, whoever comes closest, regardless if they go over or under, will win a copy of Firefly on Blu-ray. Two important notes: I will be pre-ordering the Blu-ray as soon as the winner is selected, but it won't ship until November. Secondly, since I will be Amazoning this Blu-ray directly to the winner, I need the full address and phone number or I can't send the prize your way. Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2008 Preview: August

August 1st, 2008

Summer usually comes screeching to a halt early in August, usually by the second weekend in August. However, this year we could have a $100 million hit opening each of the first three weeks. Or we could have no $100 million hits opening during the whole month. On the other end, there are a number of releases that probably looked good on paper, but failed to live up to their potential, not to mention a few that could not have looked good, even on paper. (I'm looking at you, Disaster Movie.) More...

New Movie US Release Dates - July 28, 2008

July 28th, 2008

This week's round of new movie release information contains release dates for Madea Goes to Jail, Julie & Julia, Whiteout and more! More...

Cast Updates - July 25, 2008

July 25th, 2008

This week's round of new casting information contains updates for Alpha and Omega, The Crusaders, Madea Goes To Jail, and more! More...

Cast Updates - March 20, 2008

March 20th, 2008

This week's round of new casting information contains updates for The Grand, The Proposal, The Legend of Secret Pass, and more! More...

New Movie US Release Dates - June 8, 2007

June 8th, 2007

This week's round of new movie release information contains release dates for Death Race, Prince of Persia, Narnia 3 and more. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 8, 2008 2 $23,245,025   3,072 $7,567   $41,318,736 1
Aug 15, 2008 5 $9,808,295 -58% 3,072 $3,193   $62,740,789 2
Aug 22, 2008 6 $5,452,163 -44% 2,620 $2,081   $73,780,191 3
Aug 29, 2008 9 $3,535,220 -35% 2,047 $1,727   $79,918,601 4
Sep 5, 2008 10 $2,255,875 -36% 1,802 $1,252   $84,013,748 5
Sep 12, 2008 17 $1,101,252 -51% 1,030 $1,069   $86,034,248 6
Sep 19, 2008 21 $500,726 -55% 550 $910   $86,974,352 7
Sep 26, 2008 33 $174,611 -65% 236 $740   $87,341,380 8

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Aug 6, 2008 1 $12,085,679     3,072 $3,934   $12,085,679 1
Aug 7, 2008 1 $5,988,032 -50%   3,072 $1,949   $18,073,711 2
Aug 8, 2008 1 $7,913,360 +32%   3,072 $2,576   $25,987,071 3
Aug 9, 2008 2 $7,670,967 -3%   3,072 $2,497   $33,658,038 4
Aug 10, 2008 2 $7,660,698 n/c   3,072 $2,494   $41,318,736 5
Aug 11, 2008 1 $3,848,972 -50%   3,072 $1,253   $45,167,708 6
Aug 12, 2008 2 $3,281,459 -15%   3,072 $1,068   $48,449,167 7
Aug 13, 2008 3 $2,382,163 -27% -80% 3,072 $775   $50,831,330 8
Aug 14, 2008 3 $2,101,164 -12% -65% 3,072 $684   $52,932,494 9
Aug 15, 2008 5 $3,195,707 +52% -60% 3,072 $1,040   $56,128,201 10
Aug 16, 2008 5 $3,525,866 +10% -54% 3,072 $1,148   $59,654,067 11
Aug 17, 2008 4 $3,086,722 -12% -60% 3,072 $1,005   $62,740,789 12
Aug 18, 2008 3 $1,560,231 -49% -59% 3,072 $508   $64,301,020 13
Aug 19, 2008 3 $1,579,790 +1% -52% 3,072 $514   $65,880,810 14
Aug 20, 2008 3 $1,271,606 -20% -47% 3,072 $414   $67,152,416 15
Aug 21, 2008 3 $1,175,612 -8% -44% 3,072 $383   $68,328,028 16
Aug 22, 2008 5 $1,674,740 +42% -48% 2,620 $639   $70,002,768 17
Aug 23, 2008 6 $2,081,714 +24% -41% 2,620 $795   $72,084,482 18
Aug 24, 2008 5 $1,695,709 -19% -45% 2,620 $647   $73,780,191 19
Aug 25, 2008 5 $765,153 -55% -51% 2,620 $292   $74,545,344 20
Aug 26, 2008 5 $714,780 -7% -55% 2,620 $273   $75,260,124 21
Aug 27, 2008 7 $582,944 -18% -54% 2,620 $222   $75,843,068 22
Aug 28, 2008 7 $540,313 -7% -54% 2,620 $206   $76,383,381 23
Aug 29, 2008 9 $960,787 +78% -43% 2,047 $469   $77,344,168 24
Aug 30, 2008 9 $1,242,955 +29% -40% 2,047 $607   $78,587,123 25
Aug 31, 2008 9 $1,331,478 +7% -21% 2,047 $650   $79,918,601 26
Sep 1, 2008 10 $913,562 -31% +19% 2,047 $446   $80,832,163 27
Sep 2, 2008 8 $337,411 -63% -53% 2,047 $165   $81,169,574 28
Sep 3, 2008 8 $302,228 -10% -48% 2,047 $148   $81,471,802 29
Sep 4, 2008 8 $286,071 -5% -47% 2,047 $140   $81,757,873 30
Sep 5, 2008 10 $696,116 +143% -28% 1,802 $386   $82,453,989 31
Sep 6, 2008 11 $1,010,239 +45% -19% 1,802 $561   $83,464,228 32
Sep 7, 2008 10 $549,520 -46% -59% 1,802 $305   $84,013,748 33
Sep 8, 2008 9 $210,084 -62% -77% 1,802 $117   $84,223,832 34
Sep 9, 2008 9 $253,908 +21% -25% 1,802 $141   $84,477,740 35
Sep 10, 2008 9 $225,077 -11% -26% 1,802 $125   $84,702,817 36
Sep 11, 2008 9 $230,179 +2% -20% 1,802 $128   $84,932,996 37
Sep 12, 2008 14 $356,796 +55% -49% 1,802 $198   $85,289,792 38
Sep 13, 2008 17 $465,099 +30% -54% 1,802 $258   $85,754,891 39
Sep 14, 2008 18 $279,357 -40% -49% 1,802 $155   $86,034,248 40
Sep 15, 2008 13 $104,345 -63% -50% 1,802 $58   $86,138,593 41
Sep 16, 2008 13 $118,886 +14% -53% 1,802 $66   $86,257,479 42
Sep 17, 2008 13 $105,540 -11% -53% 1,802 $59   $86,363,019 43
Sep 18, 2008 13 $110,607 +5% -52% 1,802 $61   $86,473,626 44
Sep 19, 2008 - $159,765 +44% -55% 550 $290   $86,633,391 45
Sep 20, 2008 - $219,225 +37% -53% 550 $399   $86,852,616 46
Sep 21, 2008 - $121,736 -44% -56% 550 $221   $86,974,352 47
Sep 22, 2008 - $46,988 -61% -55% 550 $85   $87,021,340 48
Sep 23, 2008 - $51,470 +10% -57% 550 $94   $87,072,810 49
Sep 24, 2008 - $47,913 -7% -55% 550 $87   $87,120,723 50
Sep 25, 2008 - $46,046 -4% -58% 550 $84   $87,166,769 51
Sep 26, 2008 - $52,010 +13% -67% 550 $95   $87,218,779 52
Sep 27, 2008 - $80,473 +55% -63% 550 $146   $87,299,252 53
Sep 28, 2008 - $42,128 -48% -65% 550 $77   $87,341,380 54

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Aug 1, 2008 5 $18,073,711   3,072 $5,883   $18,073,711 1
Aug 8, 2008 2 $34,858,783 +93% 3,072 $11,347   $52,932,494 2
Aug 15, 2008 4 $15,395,534 -56% 3,072 $5,012   $68,328,028 3
Aug 22, 2008 5 $8,055,353 -48% 2,620 $3,075   $76,383,381 4
Aug 29, 2008 9 $5,374,492 -33% 2,047 $2,626   $81,757,873 5
Sep 5, 2008 10 $3,175,123 -41% 1,802 $1,762   $84,932,996 6
Sep 12, 2008 16 $1,540,630 -51% 1,030 $1,496   $86,473,626 7
Sep 19, 2008 21 $693,143 -55% 550 $1,260   $87,166,769 8
Sep 26, 2008 38 $174,611 -75% 236 $740   $87,341,380 9

International Cumulative Box Office Records


Worldwide Cumulative Box Office Records


Weekly US DVD Sales

DateRankUnits
this
Week
% ChangeTotal
Units
Spending
this
Week
Total
Spending
Weeks
in
Release
Jan 11, 200911,138,703 1,138,703$19,301,016$19,301,0161
Jan 18, 20092409,494-64% 1,548,197$7,287,273$26,588,2892
Jan 25, 20093203,930-50% 1,752,127$3,594,429$30,182,7183
Feb 1, 20099139,749-31% 1,891,876$2,444,671$32,627,3894
Feb 8, 200912107,980-23% 1,999,856$1,899,541$34,526,9305
Feb 15, 20091591,227-16% 2,091,083$1,601,444$36,128,3746
Feb 22, 20092158,839-36% 2,149,922$1,032,571$37,160,9457
Mar 1, 20092864,373+9% 2,214,295$1,122,060$38,283,0058
Mar 8, 20092345,763-29% 2,260,058$800,253$39,083,2589
Mar 15, 20092243,866-4% 2,303,924$766,694$39,849,95210

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.