Pineapple Express (2008)
| Theatrical Performance | ||
| Domestic Box Office | $87,341,380 | Details |
| International Box Office | $15,062,639 | |
| Worldwide Box Office | $102,404,019 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $48,022,287 | |
| Total | $48,022,287 | |
| Further financial details... | ||
Metrics
| Opening Weekend: | $23,245,025 (26.6% of total gross) |
| Legs: | 3.76 (domestic box office/biggest weekend) |
| Domestic Share: | 85.3% (domestic box office/worldwide) |
| Production Budget: | $26,000,000 (worldwide box office is 3.9 times production budget) |
| Theater counts: | 3,072 opening theaters/3,072 max. theaters, 4.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $145,487,874 |
Movie Details
| Domestic Releases: | August 6th, 2008 (Wide) by Sony Pictures, released as The Pineapple Express |
| Video Release: | January 6th, 2009 by Sony Pictures Home Entertainment |
| MPA Rating: | R for pervasive language, drug use, sexual references and violence. |
| Running Time: | 112 minutes |
| Plot point: | Corrupt Cops |
| Social setting: | Organized Crime |
| Source material: | Judd Apatow Buddy Comedy |
| Subgenre: | Stoner Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Columbia Pictures, Relativity Media, Judd Apatow |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 8, 2008 | 2 | $23,245,025 | 3,072 | $7,567 | $41,318,736 | 1 | |
| Aug 15, 2008 | 5 | $9,808,295 | -58% | 3,072 | $3,193 | $62,740,789 | 2 |
| Aug 22, 2008 | 6 | $5,452,163 | -44% | 2,620 | $2,081 | $73,780,191 | 3 |
| Aug 29, 2008 | 9 | $3,535,220 | -35% | 2,047 | $1,727 | $79,918,601 | 4 |
| Sep 5, 2008 | 10 | $2,255,875 | -36% | 1,802 | $1,252 | $84,013,748 | 5 |
| Sep 12, 2008 | 17 | $1,101,252 | -51% | 1,030 | $1,069 | $86,034,248 | 6 |
| Sep 19, 2008 | 21 | $500,726 | -55% | 550 | $910 | $86,974,352 | 7 |
| Sep 26, 2008 | 33 | $174,611 | -65% | 236 | $740 | $87,341,380 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 6, 2008 | 1 | $12,085,679 | 3,072 | $3,934 | $12,085,679 | 1 | ||
| Aug 7, 2008 | 1 | $5,988,032 | -50% | 3,072 | $1,949 | $18,073,711 | 2 | |
| Aug 8, 2008 | 1 | $7,913,360 | +32% | 3,072 | $2,576 | $25,987,071 | 3 | |
| Aug 9, 2008 | 2 | $7,670,967 | -3% | 3,072 | $2,497 | $33,658,038 | 4 | |
| Aug 10, 2008 | 2 | $7,660,698 | n/c | 3,072 | $2,494 | $41,318,736 | 5 | |
| Aug 11, 2008 | 1 | $3,848,972 | -50% | 3,072 | $1,253 | $45,167,708 | 6 | |
| Aug 12, 2008 | 2 | $3,281,459 | -15% | 3,072 | $1,068 | $48,449,167 | 7 | |
| Aug 13, 2008 | 3 | $2,382,163 | -27% | -80% | 3,072 | $775 | $50,831,330 | 8 |
| Aug 14, 2008 | 3 | $2,101,164 | -12% | -65% | 3,072 | $684 | $52,932,494 | 9 |
| Aug 15, 2008 | 5 | $3,195,707 | +52% | -60% | 3,072 | $1,040 | $56,128,201 | 10 |
| Aug 16, 2008 | 5 | $3,525,866 | +10% | -54% | 3,072 | $1,148 | $59,654,067 | 11 |
| Aug 17, 2008 | 4 | $3,086,722 | -12% | -60% | 3,072 | $1,005 | $62,740,789 | 12 |
| Aug 18, 2008 | 3 | $1,560,231 | -49% | -59% | 3,072 | $508 | $64,301,020 | 13 |
| Aug 19, 2008 | 3 | $1,579,790 | +1% | -52% | 3,072 | $514 | $65,880,810 | 14 |
| Aug 20, 2008 | 3 | $1,271,606 | -20% | -47% | 3,072 | $414 | $67,152,416 | 15 |
| Aug 21, 2008 | 3 | $1,175,612 | -8% | -44% | 3,072 | $383 | $68,328,028 | 16 |
| Aug 22, 2008 | 5 | $1,674,740 | +42% | -48% | 2,620 | $639 | $70,002,768 | 17 |
| Aug 23, 2008 | 6 | $2,081,714 | +24% | -41% | 2,620 | $795 | $72,084,482 | 18 |
| Aug 24, 2008 | 5 | $1,695,709 | -19% | -45% | 2,620 | $647 | $73,780,191 | 19 |
| Aug 25, 2008 | 5 | $765,153 | -55% | -51% | 2,620 | $292 | $74,545,344 | 20 |
| Aug 26, 2008 | 5 | $714,780 | -7% | -55% | 2,620 | $273 | $75,260,124 | 21 |
| Aug 27, 2008 | 7 | $582,944 | -18% | -54% | 2,620 | $222 | $75,843,068 | 22 |
| Aug 28, 2008 | 7 | $540,313 | -7% | -54% | 2,620 | $206 | $76,383,381 | 23 |
| Aug 29, 2008 | 9 | $960,787 | +78% | -43% | 2,047 | $469 | $77,344,168 | 24 |
| Aug 30, 2008 | 9 | $1,242,955 | +29% | -40% | 2,047 | $607 | $78,587,123 | 25 |
| Aug 31, 2008 | 9 | $1,331,478 | +7% | -21% | 2,047 | $650 | $79,918,601 | 26 |
| Sep 1, 2008 | 10 | $913,562 | -31% | +19% | 2,047 | $446 | $80,832,163 | 27 |
| Sep 2, 2008 | 8 | $337,411 | -63% | -53% | 2,047 | $165 | $81,169,574 | 28 |
| Sep 3, 2008 | 8 | $302,228 | -10% | -48% | 2,047 | $148 | $81,471,802 | 29 |
| Sep 4, 2008 | 8 | $286,071 | -5% | -47% | 2,047 | $140 | $81,757,873 | 30 |
| Sep 5, 2008 | 10 | $696,116 | +143% | -28% | 1,802 | $386 | $82,453,989 | 31 |
| Sep 6, 2008 | 11 | $1,010,239 | +45% | -19% | 1,802 | $561 | $83,464,228 | 32 |
| Sep 7, 2008 | 10 | $549,520 | -46% | -59% | 1,802 | $305 | $84,013,748 | 33 |
| Sep 8, 2008 | 9 | $210,084 | -62% | -77% | 1,802 | $117 | $84,223,832 | 34 |
| Sep 9, 2008 | 9 | $253,908 | +21% | -25% | 1,802 | $141 | $84,477,740 | 35 |
| Sep 10, 2008 | 9 | $225,077 | -11% | -26% | 1,802 | $125 | $84,702,817 | 36 |
| Sep 11, 2008 | 9 | $230,179 | +2% | -20% | 1,802 | $128 | $84,932,996 | 37 |
| Sep 12, 2008 | 14 | $356,796 | +55% | -49% | 1,802 | $198 | $85,289,792 | 38 |
| Sep 13, 2008 | 17 | $465,099 | +30% | -54% | 1,802 | $258 | $85,754,891 | 39 |
| Sep 14, 2008 | 18 | $279,357 | -40% | -49% | 1,802 | $155 | $86,034,248 | 40 |
| Sep 15, 2008 | 13 | $104,345 | -63% | -50% | 1,802 | $58 | $86,138,593 | 41 |
| Sep 16, 2008 | 13 | $118,886 | +14% | -53% | 1,802 | $66 | $86,257,479 | 42 |
| Sep 17, 2008 | 13 | $105,540 | -11% | -53% | 1,802 | $59 | $86,363,019 | 43 |
| Sep 18, 2008 | 13 | $110,607 | +5% | -52% | 1,802 | $61 | $86,473,626 | 44 |
| Sep 19, 2008 | - | $159,765 | +44% | -55% | 550 | $290 | $86,633,391 | 45 |
| Sep 20, 2008 | - | $219,225 | +37% | -53% | 550 | $399 | $86,852,616 | 46 |
| Sep 21, 2008 | - | $121,736 | -44% | -56% | 550 | $221 | $86,974,352 | 47 |
| Sep 22, 2008 | - | $46,988 | -61% | -55% | 550 | $85 | $87,021,340 | 48 |
| Sep 23, 2008 | - | $51,470 | +10% | -57% | 550 | $94 | $87,072,810 | 49 |
| Sep 24, 2008 | - | $47,913 | -7% | -55% | 550 | $87 | $87,120,723 | 50 |
| Sep 25, 2008 | - | $46,046 | -4% | -58% | 550 | $84 | $87,166,769 | 51 |
| Sep 26, 2008 | - | $52,010 | +13% | -67% | 550 | $95 | $87,218,779 | 52 |
| Sep 27, 2008 | - | $80,473 | +55% | -63% | 550 | $146 | $87,299,252 | 53 |
| Sep 28, 2008 | - | $42,128 | -48% | -65% | 550 | $77 | $87,341,380 | 54 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 1, 2008 | 5 | $18,073,711 | 3,072 | $5,883 | $18,073,711 | 1 | |
| Aug 8, 2008 | 2 | $34,858,783 | +93% | 3,072 | $11,347 | $52,932,494 | 2 |
| Aug 15, 2008 | 4 | $15,395,534 | -56% | 3,072 | $5,012 | $68,328,028 | 3 |
| Aug 22, 2008 | 5 | $8,055,353 | -48% | 2,620 | $3,075 | $76,383,381 | 4 |
| Aug 29, 2008 | 9 | $5,374,492 | -33% | 2,047 | $2,626 | $81,757,873 | 5 |
| Sep 5, 2008 | 10 | $3,175,123 | -41% | 1,802 | $1,762 | $84,932,996 | 6 |
| Sep 12, 2008 | 16 | $1,540,630 | -51% | 1,030 | $1,496 | $86,473,626 | 7 |
| Sep 19, 2008 | 21 | $693,143 | -55% | 550 | $1,260 | $87,166,769 | 8 |
| Sep 26, 2008 | 38 | $174,611 | -75% | 236 | $740 | $87,341,380 | 9 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Metrics
| Opening Weekend: | $23,245,025 (26.6% of total gross) |
| Legs: | 3.76 (domestic box office/biggest weekend) |
| Domestic Share: | 85.3% (domestic box office/worldwide) |
| Production Budget: | $26,000,000 (worldwide box office is 3.9 times production budget) |
| Theater counts: | 3,072 opening theaters/3,072 max. theaters, 4.7 weeks average run per theater |
| Infl. Adj. Dom. BO | $145,487,874 |
Movie Details
| Domestic Releases: | August 6th, 2008 (Wide) by Sony Pictures, released as The Pineapple Express |
| Video Release: | January 6th, 2009 by Sony Pictures Home Entertainment |
| MPA Rating: | R for pervasive language, drug use, sexual references and violence. |
| Running Time: | 112 minutes |
| Plot point: | Corrupt Cops |
| Social setting: | Organized Crime |
| Source material: | Judd Apatow Buddy Comedy |
| Subgenre: | Stoner Comedy |
| Source: | Original Screenplay |
| Genre: | Comedy |
| Production Method: | Live Action |
| Creative Type: | Contemporary Fiction |
| Production/Financing Companies: | Columbia Pictures, Relativity Media, Judd Apatow |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 8, 2008 | 2 | $23,245,025 | 3,072 | $7,567 | $41,318,736 | 1 | |
| Aug 15, 2008 | 5 | $9,808,295 | -58% | 3,072 | $3,193 | $62,740,789 | 2 |
| Aug 22, 2008 | 6 | $5,452,163 | -44% | 2,620 | $2,081 | $73,780,191 | 3 |
| Aug 29, 2008 | 9 | $3,535,220 | -35% | 2,047 | $1,727 | $79,918,601 | 4 |
| Sep 5, 2008 | 10 | $2,255,875 | -36% | 1,802 | $1,252 | $84,013,748 | 5 |
| Sep 12, 2008 | 17 | $1,101,252 | -51% | 1,030 | $1,069 | $86,034,248 | 6 |
| Sep 19, 2008 | 21 | $500,726 | -55% | 550 | $910 | $86,974,352 | 7 |
| Sep 26, 2008 | 33 | $174,611 | -65% | 236 | $740 | $87,341,380 | 8 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Aug 6, 2008 | 1 | $12,085,679 | 3,072 | $3,934 | $12,085,679 | 1 | ||
| Aug 7, 2008 | 1 | $5,988,032 | -50% | 3,072 | $1,949 | $18,073,711 | 2 | |
| Aug 8, 2008 | 1 | $7,913,360 | +32% | 3,072 | $2,576 | $25,987,071 | 3 | |
| Aug 9, 2008 | 2 | $7,670,967 | -3% | 3,072 | $2,497 | $33,658,038 | 4 | |
| Aug 10, 2008 | 2 | $7,660,698 | n/c | 3,072 | $2,494 | $41,318,736 | 5 | |
| Aug 11, 2008 | 1 | $3,848,972 | -50% | 3,072 | $1,253 | $45,167,708 | 6 | |
| Aug 12, 2008 | 2 | $3,281,459 | -15% | 3,072 | $1,068 | $48,449,167 | 7 | |
| Aug 13, 2008 | 3 | $2,382,163 | -27% | -80% | 3,072 | $775 | $50,831,330 | 8 |
| Aug 14, 2008 | 3 | $2,101,164 | -12% | -65% | 3,072 | $684 | $52,932,494 | 9 |
| Aug 15, 2008 | 5 | $3,195,707 | +52% | -60% | 3,072 | $1,040 | $56,128,201 | 10 |
| Aug 16, 2008 | 5 | $3,525,866 | +10% | -54% | 3,072 | $1,148 | $59,654,067 | 11 |
| Aug 17, 2008 | 4 | $3,086,722 | -12% | -60% | 3,072 | $1,005 | $62,740,789 | 12 |
| Aug 18, 2008 | 3 | $1,560,231 | -49% | -59% | 3,072 | $508 | $64,301,020 | 13 |
| Aug 19, 2008 | 3 | $1,579,790 | +1% | -52% | 3,072 | $514 | $65,880,810 | 14 |
| Aug 20, 2008 | 3 | $1,271,606 | -20% | -47% | 3,072 | $414 | $67,152,416 | 15 |
| Aug 21, 2008 | 3 | $1,175,612 | -8% | -44% | 3,072 | $383 | $68,328,028 | 16 |
| Aug 22, 2008 | 5 | $1,674,740 | +42% | -48% | 2,620 | $639 | $70,002,768 | 17 |
| Aug 23, 2008 | 6 | $2,081,714 | +24% | -41% | 2,620 | $795 | $72,084,482 | 18 |
| Aug 24, 2008 | 5 | $1,695,709 | -19% | -45% | 2,620 | $647 | $73,780,191 | 19 |
| Aug 25, 2008 | 5 | $765,153 | -55% | -51% | 2,620 | $292 | $74,545,344 | 20 |
| Aug 26, 2008 | 5 | $714,780 | -7% | -55% | 2,620 | $273 | $75,260,124 | 21 |
| Aug 27, 2008 | 7 | $582,944 | -18% | -54% | 2,620 | $222 | $75,843,068 | 22 |
| Aug 28, 2008 | 7 | $540,313 | -7% | -54% | 2,620 | $206 | $76,383,381 | 23 |
| Aug 29, 2008 | 9 | $960,787 | +78% | -43% | 2,047 | $469 | $77,344,168 | 24 |
| Aug 30, 2008 | 9 | $1,242,955 | +29% | -40% | 2,047 | $607 | $78,587,123 | 25 |
| Aug 31, 2008 | 9 | $1,331,478 | +7% | -21% | 2,047 | $650 | $79,918,601 | 26 |
| Sep 1, 2008 | 10 | $913,562 | -31% | +19% | 2,047 | $446 | $80,832,163 | 27 |
| Sep 2, 2008 | 8 | $337,411 | -63% | -53% | 2,047 | $165 | $81,169,574 | 28 |
| Sep 3, 2008 | 8 | $302,228 | -10% | -48% | 2,047 | $148 | $81,471,802 | 29 |
| Sep 4, 2008 | 8 | $286,071 | -5% | -47% | 2,047 | $140 | $81,757,873 | 30 |
| Sep 5, 2008 | 10 | $696,116 | +143% | -28% | 1,802 | $386 | $82,453,989 | 31 |
| Sep 6, 2008 | 11 | $1,010,239 | +45% | -19% | 1,802 | $561 | $83,464,228 | 32 |
| Sep 7, 2008 | 10 | $549,520 | -46% | -59% | 1,802 | $305 | $84,013,748 | 33 |
| Sep 8, 2008 | 9 | $210,084 | -62% | -77% | 1,802 | $117 | $84,223,832 | 34 |
| Sep 9, 2008 | 9 | $253,908 | +21% | -25% | 1,802 | $141 | $84,477,740 | 35 |
| Sep 10, 2008 | 9 | $225,077 | -11% | -26% | 1,802 | $125 | $84,702,817 | 36 |
| Sep 11, 2008 | 9 | $230,179 | +2% | -20% | 1,802 | $128 | $84,932,996 | 37 |
| Sep 12, 2008 | 14 | $356,796 | +55% | -49% | 1,802 | $198 | $85,289,792 | 38 |
| Sep 13, 2008 | 17 | $465,099 | +30% | -54% | 1,802 | $258 | $85,754,891 | 39 |
| Sep 14, 2008 | 18 | $279,357 | -40% | -49% | 1,802 | $155 | $86,034,248 | 40 |
| Sep 15, 2008 | 13 | $104,345 | -63% | -50% | 1,802 | $58 | $86,138,593 | 41 |
| Sep 16, 2008 | 13 | $118,886 | +14% | -53% | 1,802 | $66 | $86,257,479 | 42 |
| Sep 17, 2008 | 13 | $105,540 | -11% | -53% | 1,802 | $59 | $86,363,019 | 43 |
| Sep 18, 2008 | 13 | $110,607 | +5% | -52% | 1,802 | $61 | $86,473,626 | 44 |
| Sep 19, 2008 | - | $159,765 | +44% | -55% | 550 | $290 | $86,633,391 | 45 |
| Sep 20, 2008 | - | $219,225 | +37% | -53% | 550 | $399 | $86,852,616 | 46 |
| Sep 21, 2008 | - | $121,736 | -44% | -56% | 550 | $221 | $86,974,352 | 47 |
| Sep 22, 2008 | - | $46,988 | -61% | -55% | 550 | $85 | $87,021,340 | 48 |
| Sep 23, 2008 | - | $51,470 | +10% | -57% | 550 | $94 | $87,072,810 | 49 |
| Sep 24, 2008 | - | $47,913 | -7% | -55% | 550 | $87 | $87,120,723 | 50 |
| Sep 25, 2008 | - | $46,046 | -4% | -58% | 550 | $84 | $87,166,769 | 51 |
| Sep 26, 2008 | - | $52,010 | +13% | -67% | 550 | $95 | $87,218,779 | 52 |
| Sep 27, 2008 | - | $80,473 | +55% | -63% | 550 | $146 | $87,299,252 | 53 |
| Sep 28, 2008 | - | $42,128 | -48% | -65% | 550 | $77 | $87,341,380 | 54 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Aug 1, 2008 | 5 | $18,073,711 | 3,072 | $5,883 | $18,073,711 | 1 | |
| Aug 8, 2008 | 2 | $34,858,783 | +93% | 3,072 | $11,347 | $52,932,494 | 2 |
| Aug 15, 2008 | 4 | $15,395,534 | -56% | 3,072 | $5,012 | $68,328,028 | 3 |
| Aug 22, 2008 | 5 | $8,055,353 | -48% | 2,620 | $3,075 | $76,383,381 | 4 |
| Aug 29, 2008 | 9 | $5,374,492 | -33% | 2,047 | $2,626 | $81,757,873 | 5 |
| Sep 5, 2008 | 10 | $3,175,123 | -41% | 1,802 | $1,762 | $84,932,996 | 6 |
| Sep 12, 2008 | 16 | $1,540,630 | -51% | 1,030 | $1,496 | $86,473,626 | 7 |
| Sep 19, 2008 | 21 | $693,143 | -55% | 550 | $1,260 | $87,166,769 | 8 |
| Sep 26, 2008 | 38 | $174,611 | -75% | 236 | $740 | $87,341,380 | 9 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.