Pink Ribbons, Inc. (2012)
| Theatrical Performance | ||
| Domestic Box Office | $26,608 | Details |
| OpusData ID: 171580100 More info... | ||
| Further financial details... | ||
Synopsis
The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
Metrics
| Opening Weekend: | $2,721 (10.2% of total gross) |
| Legs: | 9.78 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Production Budget: | $1,200,000 (worldwide box office is 0.0 times production budget) |
| Theater counts: | 3 opening theaters/4 max. theaters, 6.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $39,982 |
Movie Details
| Domestic Releases: | June 1st, 2012 (Limited) by First Run Features |
| Video Release: | September 25th, 2012 by First Run Home |
| MPA Rating: | Not Rated |
| Running Time: | 98 minutes |
| Cast, crew, or production detail: | Agitprop |
| Plot point: | Cancer, Terminal Illness |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | National Film Board of Canada |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 1, 2012 | 88 | $2,721 | 3 | $907 | $2,721 | 1 | |
| Jun 8, 2012 | 88 | $2,463 | -9% | 3 | $821 | $7,353 | 2 |
| Jun 22, 2012 | 85 | $1,445 | 3 | $482 | $11,034 | 4 | |
| Jun 29, 2012 | 77 | $2,153 | +49% | 4 | $538 | $14,621 | 5 |
| Jul 6, 2012 | 84 | $1,285 | -40% | 2 | $643 | $17,617 | 6 |
| Jul 13, 2012 | 90 | $194 | -85% | 2 | $97 | $18,762 | 7 |
| Jul 20, 2012 | 86 | $815 | +320% | 2 | $408 | $19,704 | 8 |
| Jul 27, 2012 | 77 | $2,134 | +162% | 3 | $711 | $22,568 | 9 |
| Aug 3, 2012 | 94 | $299 | -86% | 1 | $299 | $24,784 | 10 |
| Aug 24, 2012 | 105 | $165 | 2 | $83 | $25,677 | 13 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 1, 2012 | 84 | $4,889 | 3 | $1,630 | $4,889 | 1 | |
| Jun 8, 2012 | 90 | $4,076 | -17% | 3 | $1,359 | $8,966 | 2 |
| Jun 22, 2012 | 85 | $2,879 | 3 | $960 | $12,468 | 4 | |
| Jun 29, 2012 | 78 | $3,864 | +34% | 4 | $966 | $16,332 | 5 |
| Jul 6, 2012 | 80 | $2,236 | -42% | 2 | $1,118 | $18,568 | 6 |
| Jul 13, 2012 | 92 | $321 | -86% | 2 | $161 | $18,889 | 7 |
| Jul 20, 2012 | 81 | $1,545 | +381% | 2 | $773 | $20,434 | 8 |
| Jul 27, 2012 | 73 | $4,051 | +162% | 4 | $1,013 | $24,485 | 9 |
| Aug 3, 2012 | 97 | $647 | -84% | 1 | $647 | $25,132 | 10 |
| Aug 10, 2012 | 96 | $380 | -41% | 1 | $380 | $25,512 | 11 |
| Aug 24, 2012 | 98 | $917 | 4 | $229 | $26,429 | 13 | |
| Sep 7, 2012 | 106 | $179 | 1 | $179 | $26,608 | 15 |
Interviewee
| Judy Brady | Herself | |
| Barbara A. Brenner | Herself | |
| Nancy G. Brinker | Herself | |
| James Brophy | Himself | |
| Janet Collins | Herself | |
| Carol Cone | Herself | |
| Charlene Elliott | Herself | |
| Barbara Ehrenreich | Herself | |
| Charlotte Haley | Herself | |
| Jane Houlihan | Herself |
Production and Technical Credits
| Lea Pool | Director | |
| Lea Pool | Screenwriter | |
| Ravida Din | Producer | |
| Ravida Din | Executive Producer | |
| Nancy Guerin | Screenwriter | |
| Nancy Guerin | Associate Producer | |
| Patricia Kearns | Screenwriter |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
The ubiquitous pink ribbons of breast cancer philanthropy—and the hand-in-hand marketing of brands and products associated with that philanthropy—permeates our culture, providing assurance that we are engaged in a successful battle against this insidious disease. But the campaign obscures the reality and facts of breast cancer—more and more women are diagnosed with breast cancer every year, and face the same treatment options they did 40 years ago. Yet women are also the most influential market group, buying 80 percent of consumer products and making most major household purchasing decisions. So then who really benefits from the pink ribbon campaigns—the cause or the company? And what if the very companies and products that profit from their association have actually contributed to the problem?
Metrics
| Opening Weekend: | $2,721 (10.2% of total gross) |
| Legs: | 9.78 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Production Budget: | $1,200,000 (worldwide box office is 0.0 times production budget) |
| Theater counts: | 3 opening theaters/4 max. theaters, 6.3 weeks average run per theater |
| Infl. Adj. Dom. BO | $39,982 |
Movie Details
| Domestic Releases: | June 1st, 2012 (Limited) by First Run Features |
| Video Release: | September 25th, 2012 by First Run Home |
| MPA Rating: | Not Rated |
| Running Time: | 98 minutes |
| Cast, crew, or production detail: | Agitprop |
| Plot point: | Cancer, Terminal Illness |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | National Film Board of Canada |
| Production Countries: | Canada |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 1, 2012 | 88 | $2,721 | 3 | $907 | $2,721 | 1 | |
| Jun 8, 2012 | 88 | $2,463 | -9% | 3 | $821 | $7,353 | 2 |
| Jun 22, 2012 | 85 | $1,445 | 3 | $482 | $11,034 | 4 | |
| Jun 29, 2012 | 77 | $2,153 | +49% | 4 | $538 | $14,621 | 5 |
| Jul 6, 2012 | 84 | $1,285 | -40% | 2 | $643 | $17,617 | 6 |
| Jul 13, 2012 | 90 | $194 | -85% | 2 | $97 | $18,762 | 7 |
| Jul 20, 2012 | 86 | $815 | +320% | 2 | $408 | $19,704 | 8 |
| Jul 27, 2012 | 77 | $2,134 | +162% | 3 | $711 | $22,568 | 9 |
| Aug 3, 2012 | 94 | $299 | -86% | 1 | $299 | $24,784 | 10 |
| Aug 24, 2012 | 105 | $165 | 2 | $83 | $25,677 | 13 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 1, 2012 | 84 | $4,889 | 3 | $1,630 | $4,889 | 1 | |
| Jun 8, 2012 | 90 | $4,076 | -17% | 3 | $1,359 | $8,966 | 2 |
| Jun 22, 2012 | 85 | $2,879 | 3 | $960 | $12,468 | 4 | |
| Jun 29, 2012 | 78 | $3,864 | +34% | 4 | $966 | $16,332 | 5 |
| Jul 6, 2012 | 80 | $2,236 | -42% | 2 | $1,118 | $18,568 | 6 |
| Jul 13, 2012 | 92 | $321 | -86% | 2 | $161 | $18,889 | 7 |
| Jul 20, 2012 | 81 | $1,545 | +381% | 2 | $773 | $20,434 | 8 |
| Jul 27, 2012 | 73 | $4,051 | +162% | 4 | $1,013 | $24,485 | 9 |
| Aug 3, 2012 | 97 | $647 | -84% | 1 | $647 | $25,132 | 10 |
| Aug 10, 2012 | 96 | $380 | -41% | 1 | $380 | $25,512 | 11 |
| Aug 24, 2012 | 98 | $917 | 4 | $229 | $26,429 | 13 | |
| Sep 7, 2012 | 106 | $179 | 1 | $179 | $26,608 | 15 |
Interviewee
| Judy Brady | Herself | |
| Barbara A. Brenner | Herself | |
| Nancy G. Brinker | Herself | |
| James Brophy | Himself | |
| Janet Collins | Herself | |
| Carol Cone | Herself | |
| Charlene Elliott | Herself | |
| Barbara Ehrenreich | Herself | |
| Charlotte Haley | Herself | |
| Jane Houlihan | Herself |
Production and Technical Credits
| Lea Pool | Director | |
| Lea Pool | Screenwriter | |
| Ravida Din | Producer | |
| Ravida Din | Executive Producer | |
| Nancy Guerin | Screenwriter | |
| Nancy Guerin | Associate Producer | |
| Patricia Kearns | Screenwriter |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.