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Promised Land (2013)

Promised Land poster
Theatrical Performance
Domestic Box Office $7,597,898Details
International Box Office $4,796,664Details
Worldwide Box Office $12,394,562
Home Market Performance
Est. Domestic DVD Sales $3,181,908 Details
Est. Domestic Blu-ray Sales $1,194,140 Details
Total Est. Domestic Video Sales $4,376,048
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


Corporate salesman Steve Butler arrives in a rural town with his sales partner, Sue Thomason. With the town having been hit hard by the economic decline of recent years, the two outsiders see the local citizens as likely to accept their company’s offer, for drilling rights to their properties, as much-needed relief. What seems like an easy job for the duo becomes complicated by the objection of a respected schoolteacher with support from a grassroots campaign led by another man who counters Steve both personally and professionally.


Latest Ranking on Cumulative Box Office Lists

Movie Details

Production Budget:$15,000,000
Domestic Releases: December 28th, 2012 (Oscar Qualifying Run) by Focus Features
January 4th, 2013 (Expands Wide) by Focus Features
Video Release: April 23rd, 2013 by Universal Home Entertainment
MPAA Rating: R for language.
(Rating bulletin 2238, 8/29/2012)
Running Time: 106 minutes
Comparisons: vs. Nomad
Create your own comparison chart…
Keywords: Inspired by a True Story, Environment, Corporate Malfeasance, Agitprop, Screenplay Written By the Star
Source:Original Screenplay
Production Method:Live Action
Creative Type:Historical Fiction
Production Companies: Focus Features, Participant Media, Image Nation Abu Dhabi, Sunday Night, Pearl Street, Media Farm
Production Countries: United States

Ranking on other Records and Milestones

Days In
New Year's Day (Opening, 3-Day) 22 $4,049,911 Jan 4, 2013 10
New Year's Day (Opening, 3-Day, Inflation Adjusted) 28 $4,575,277 Jan 4, 2013 10

Leading Cast

   Steve Butler

Supporting Cast

John Krasinski    Dustin Noble
Frances McDormand    Sue Thomason
Rosemarie DeWitt    Alice
Scoot McNairy    Jeff Dennon
Titus Welliver    Rob
Hal Holbrook    Frank Yates
Benjamin Sheeler    Attendant
Terry Kinney    David Churchill
Carla Bianco    Waitress
Joe Coyle    Michael Downey
Dorothy Silver    Arlene
Lexi Cowan    Drew's Girls
Tim Guinee    Drew Scott
Sara Lindsey    Claire Allen
Frank Conforti    Coach
Garrett Ashbough    Basketball Player
Jerico Morgan    Jericho
Max Schuler    Carson Allen
August G. Siciliano    5th Grader
Ken Strunk    Gerry Richards
Karen Baum    Lynn
Gerri Bumbough    Jesse the Bartender
Johnny Cicco    Donny
Erin Baldwin    Buddy's Waitress
Kristin Slaysman    Gwen
Andrew Kuebel    6-Year-Old Boy
Matthew Ferrante    Drummer
Justin Cook    Guitar #1
Steven Craven    Bass
Bruce Craven    Guitar #2
Gene Williams    Keyboard
Dan Anders    Large Man
Lucas Black    Paul Geary
Sandy Medred    Paul's Girlfriend
Carrington E. Vaughn    Colin
Cain Alexander    Danny Thomason
Joy de la Paz    Motel Receptionist
Lennon Wynn Kuzniar    Lemonade Girl at Gym
Payton Godrey    Lemonade Girl at Fair

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

John Krasinski    Screenwriter
Matt Damon    Screenwriter
Dave Eggers    Story Creator
Matt Damon    Producer
John Krasinski    Producer
Chris Moore    Producer
Gus Van Sant    Executive Producer
Ron Schmidt    Executive Producer
Jeff Skoll    Executive Producer
Jonathan King    Executive Producer
Mike Sablone    Co-Producer
Drew Vinton    Co-Producer
Linus Sandgren    Director of Photography
Billy Rich    Editor
Daniel B. Clancy    Production Designer
Juliet Polcsa    Costume Designer
Danny Elfman    Composer
Brian Reitzell    Music Supervisor
Francine Maisler    Casting Director
Ron Schmidt    Unit Production Manager
Richard E. Chapla    Unit Production Manager
David Webb    First Assistant Director
Neil Lewis    Second Assistant Director
Isabel Freer    Associate Producer
Tami Goldman    Post-Production Supervisor
Greg Weimerskich    Art Director
Rebecca Brown    Set Decorator

Home Market Numbers: Massive Update: April 28th, 2013

June 22nd, 2013

There were a quartet of new releases this week, but it was a matter of quantity over quality and Django Unchained remained on top of the DVD and Blu-ray carts. The Gangster Squad settled for second place with 314,000 units / $5.04 million on DVD and 149,000 units / $3.52 million It's opening week Blu-ray share was 32%, which is solid for a drama, but nothing too impressive. Its running totals are 532,000 units / $8.31 million on DVD and 236,000 units / $5.69 million on Blu-ray. More...

DVD and Blu-ray Releases for April 23rd, 2013

April 23rd, 2013

This time of year tends to be really bad on the home market. By this late in spring, there are only a few late winter releases still finding their way on the home market. Last weekend it was Django Unchained and next weekend it will be Silver Linings Playbook. This week, there are no such releases. The best selling release according to is Jurassic Park, which makes its home market 3D debut. (It is still in the top ten at the box office, so that might be helping the sales.) I hope to get a screener to review but so far it is late, so I'm not sure if the 3D upgrade is worth the triple-dip. As far as Pick of the Week Contenders, there are not many. The Impossible is probably the best bet, but I'm still waiting for the screener. The week is so bad, that I took the time to review Star Trek: The Next Generation: Season Three on Blu-ray a week in advance, just so I would have something to choose as Pick of the Week this week. It is expensive, but there are several classic episodes that aired this season and there is a ton of new extras on the six-disc set. More...

Weekend Wrap-Up: Oscar Bounce Subdued

January 14th, 2013

Oscar nominations didn't produce a big box office bounce over the weekend, but Zero Dark Thirty still managed an easy win, despite missing my admittedly high expectations. The only film in the top five to be a pleasant surprise was A Haunted House, although "pleasant" is not a word most critics were using to describe it. The box office pulled in $141 million overall, which was 4.7% lower than last weekend. More importantly though, it was 6.3% higher than the same weekend last year, which means if A Haunted House bombed like I thought it would, 2013 would have lost in the year-over-year comparison. Fortunately, we had a second win in as many weeks and 2013 is off to an early 22% lead, at $441 million to $362 million. More...

Weekend Wrap-Up: Texas Messes With Holdovers

January 7th, 2013

There was a pleasant surprise during the first weekend of 2013, as Texas Chainsaw 3D opened in first place with more than $20 million. Django Unchained also beat that milestone. The overall box office still fell from last weekend, down 18% to $147 million, but this is to be expected for a post-holiday weekend. It was 5.9% higher than the same weekend last year and 2013 is off to an early lead over 2012 at $253 million to $191 million. Hopefully I don't have to tell you it is way too early to pay serious attention to those numbers, but it is better to win early than fall behind. More...

Weekend Estimates: Texas Chainsaw Massacre 3D Surprises

January 6th, 2013

After a few weeks of family fare at the top of the box office charts, teens and young adults are reasserting themselves in movie theaters this weekend, pushing Texas Chainsaw 3D to a surprise win and Django Unchained above The Hobbit. Both films will earn over $20 million this weekend, according to studio estimates. There's also a lot of strength in depth this weekend, with 21 films set to earn over $1 million. That's not quite a record (25 films topped $1 million the weekends of January 12, 2007 and the following weekend -- for the full list, see our analysis), but it's certainly a healthy way to start 2013. More...

Weekend Predictions: New Releases to Win New Year?

January 4th, 2013

Its the first weekend of 2013 and there is one new wide release and a previous limited release expanding semi-wide. Will either film compete for top spot? Not likely. There are some recent examples of horror films opening well in January, so Texas Chainsaw 3D could be a surprise hit, but there's also a chance it won't reach the top 5. Meanwhile, Promised Land is a message movie, but one that has limited appeal beyond those that agree with the message. This means The Hobbit: An Unexpected Journey will remain on top of the box office chart. If it does so, it will mean in the past nine weeks, only three films have earned first place over the weekend. 2012 got off to a strong start and last year the box office was led by The Devil Inside, which made $33.73 million. I don't think any film will make $20 million over the weekend this year, so 2013 could start off on a losing note. More...

Per Theater Chart: Zero to $1 million in Nine Days

January 3rd, 2013

Zero Dark Thirty shot up to the top of the per theater chart with averages of $83,430 during its opening weekend and $63,283 during its sophomore stint. Expanding truly wide is virtually guaranteed. Amour was well back with an average of $20,005 over the past weekend and $22,755 during its opening weekend. The Impossible rose 27% to $12,172 in 15 theaters. This is a great sign and while its reviews are too low to be a major contender during Awards Season, it should still do well enough to expand significantly, but probably not truly wide. The final film in the $10,000 club was Django Unchained, which opened with an average of $10,008. More...

2013 Preview: January

January 1st, 2013

December ended on a positive note with 2012 topping 2011 with a week to spare. Hopefully this will translate into strong box office numbers going forward. There are several January releases that actually look very interesting, but you always have to ask, if the films are as good as they look, why are they opening in January? The biggest hit on this list will likely not be a January release, but a limited release from December that is expanding wide in January. Zero Dark Thirty opened in limited release the Wednesday before Christmas and right away it got off to an incredible start. If it can turn some of its Awards Season nominations into wins, which seems very likely at this point, it should be the biggest hit of January. If it can earn some major Oscars, then it might crack $100 million. Unfortunately, no other film on this release list is likely to come close to the $100 million mark. Last January was unseasonably strong with three films opening with $20 million or more and four films finishing with $50 million or more. It is possible that none of the new releases will reach those relatively weak standards. More...

Limited Releases: Keeping Their Promises

December 28th, 2012

The end of the year has a few limited releases trying to get a last chance for Oscar glory with Oscar qualifying runs. Promised Land is clearly the biggest film of the week, but its reviews suggest it won't even thrive in limited release. More...

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/12/28 28 $173,915   25 $6,957   $173,915 1
2013/01/04 10 $4,049,911 +2,229% 1,676 $2,416   $4,395,439 2
2013/01/11 19 $1,274,909 -69% 1,647 $774   $6,879,610 3
2013/01/18 36 $122,042 -90% 134 $911   $7,534,128 4

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2012/12/28 - $53,453   25 $2,138   $53,453 1
2012/12/29 - $72,048 +35% 25 $2,882   $125,501 2
2012/12/30 - $48,414 -33% 25 $1,937   $173,915 3
2012/12/31 - $52,445 +8% 25 $2,098   $226,360 4
2013/01/01 - $67,958 +30% 25 $2,718   $294,318 5
2013/01/02 - $25,464 -63% 25 $1,019   $319,782 6
2013/01/03 - $25,746 +1% 25 $1,030   $345,528 7
2013/01/04 10 $1,307,858 +4,980% 1,676 $780   $1,653,386 8
2013/01/05 10 $1,787,362 +37% 1,676 $1,066   $3,440,748 9
2013/01/06 11 $954,691 -47% 1,676 $570   $4,395,439 10
2013/01/07 11 $275,780 -71% 1,676 $165   $4,671,219 11
2013/01/08 11 $362,936 +32% 1,676 $217   $5,034,156 12
2013/01/09 11 $298,640 -18% 1,676 $178   $5,332,795 13
2013/01/10 14 $271,906 -9% 1,676 $162   $5,604,701 14
2013/01/11 - $402,969 +48% 1,647 $245   $6,007,670 15
2013/01/12 - $557,383 +38% 1,647 $338   $6,565,053 16
2013/01/13 - $314,557 -44% 1,647 $191   $6,879,610 17
2013/01/14 18 $116,475 -63% 1,647 $71   $6,996,085 18
2013/01/15 18 $154,434 +33% 1,647 $94   $7,150,519 19
2013/01/16 17 $127,953 -17% 1,647 $78   $7,278,472 20
2013/01/17 17 $133,614 +4% 1,647 $81   $7,412,086 21
2013/01/18 - $33,776 -75% 134 $252   $7,445,862 22
2013/01/19 - $58,347 +73% 134 $435   $7,504,209 23
2013/01/20 - $29,919 -49% 134 $223   $7,534,128 24
2013/01/21 - $22,580 -25% 134 $169   $7,556,708 25
2013/01/22 - $14,835 -34% 134 $111   $7,571,543 26
2013/01/23 - $12,227 -18% 134 $91   $7,583,770 27
2013/01/24 - $14,128 +16% 134 $105   $7,597,898 28

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2012/12/28 28 $345,528   25 $13,821   $345,528 1
2013/01/04 10 $5,259,173 +1,422% 1,676 $3,138   $5,604,701 2
2013/01/11 19 $1,807,385 -66% 1,647 $1,097   $7,412,086 3
2013/01/18 36 $185,812 -90% 134 $1,387   $7,597,898 4

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Weekly US DVD Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
4/28/2013875,554 75,554$1,349,394$1,349,3941
5/5/20132718,005-76% 93,559$359,380$1,708,7742

Weekly US Blu-ray Sales

DateRankUnits this Week% ChangeTotal UnitsSpending this WeekTotal SpendingWeeks in Release
4/28/2013731,351 31,351$743,648$743,6481

Our DVD and Blu-ray sales estimates are based on weekly retail surveys, which we use to build a weekly market share estimate for each title we are tracking. The market share is converted into a weekly sales estimate based on industry reports on the overall size of the market, including reports published in Home Media Magazine.

For example, if our weekly retail survey estimates that a particular title sold 1% of all units that week, and the industry reports sales of 1,500,000 units in total, we will estimate 15,000 units were sold of that title. The consumer spending estimate is based on the average sales price for the title in the retailers we survey.

We refine our estimates from week to week as more data becomes available. In particular, we adjust weekly sales figures for the quarter once the total market estimates are published by the Digital Entertainment Group. Figures will therefore fluctuate each week, and totals for individual titles can go up or down as we update our estimates.

Because sales figures are estimated based on sampling, they will be more accurate for higher-selling titles.

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at