The Pruitt-Igoe Myth (2012)
| Theatrical Performance | ||
| Domestic Box Office | $44,883 | Details |
| Further financial details... | ||
Synopsis
It began as a housing marvel. Built in 1956, Pruitt-Igoe was heralded as the model public housing project of the future, “the poor man's penthouse.” Two decades later, it ended in rubble—its razing an iconic event that the architectural theorist Charles Jencks famously called “the death of modernism.” The footage and images of its implosion have helped to perpetuate a myth of failure, a failure that has been used to critique Modernist architecture, attack public assistance programs, and stigmatize public housing residents. This documentary seeks to set the historical record straight. To examine the interests involved in Pruitt-Igoe’s creation. To re-evaluate the rumors and the stigma. To implode the myth.
Metrics
| Opening Weekend: | $4,721 (10.5% of total gross) |
| Legs: | 6.27 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 1 opening theaters/6 max. theaters, 2.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $67,442 |
Movie Details
| Domestic Releases: | January 20th, 2012 (Limited) by First Run Features |
| Video Release: | May 15th, 2012 by First Run Home |
| MPA Rating: | Not Rated |
| Running Time: | 83 minutes |
| Plot point: | African Americans, Bigotry, Discrimination, Political, Poverty |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Unicorn Stencil, Missouri History Museum |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 73 | $4,721 | 1 | $4,721 | $4,721 | 1 | |
| Jan 27, 2012 | 67 | $7,153 | +52% | 1 | $7,153 | $17,567 | 2 |
| Feb 3, 2012 | 68 | $5,069 | -29% | 1 | $5,069 | $26,806 | 3 |
| Feb 10, 2012 | 94 | $851 | -83% | 2 | $426 | $32,115 | 4 |
| Mar 2, 2012 | 110 | $141 | 1 | $141 | $32,482 | 7 | |
| Mar 9, 2012 | 95 | $2,472 | +1,653% | 1 | $2,472 | $34,954 | 8 |
| Mar 16, 2012 | 104 | $715 | -71% | 1 | $715 | $38,795 | 9 |
| Apr 6, 2012 | 91 | $1,598 | 2 | $799 | $41,145 | 12 | |
| Apr 13, 2012 | 108 | $108 | -93% | 1 | $108 | $42,405 | 13 |
| Apr 20, 2012 | 108 | $294 | +172% | 1 | $294 | $42,764 | 14 |
| Apr 27, 2012 | 100 | $1,919 | +553% | 5 | $384 | $44,683 | 15 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 67 | $10,414 | 1 | $10,414 | $10,414 | 1 | |
| Jan 27, 2012 | 60 | $11,323 | +9% | 1 | $11,323 | $21,737 | 2 |
| Feb 3, 2012 | 67 | $9,527 | -16% | 2 | $4,764 | $31,264 | 3 |
| Feb 10, 2012 | 88 | $1,077 | -89% | 2 | $539 | $32,341 | 4 |
| Mar 2, 2012 | 107 | $141 | 1 | $141 | $32,482 | 7 | |
| Mar 9, 2012 | 95 | $4,464 | +3,066% | 1 | $4,464 | $38,080 | 8 |
| Mar 16, 2012 | 98 | $1,467 | -67% | 2 | $734 | $39,547 | 9 |
| Apr 6, 2012 | 94 | $2,750 | 2 | $1,375 | $42,297 | 12 | |
| Apr 13, 2012 | 107 | $173 | -94% | 2 | $87 | $42,470 | 13 |
| Apr 20, 2012 | 110 | $294 | +70% | 1 | $294 | $42,764 | 14 |
| Apr 27, 2012 | 93 | $2,119 | +621% | 6 | $353 | $44,883 | 15 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
It began as a housing marvel. Built in 1956, Pruitt-Igoe was heralded as the model public housing project of the future, “the poor man's penthouse.” Two decades later, it ended in rubble—its razing an iconic event that the architectural theorist Charles Jencks famously called “the death of modernism.” The footage and images of its implosion have helped to perpetuate a myth of failure, a failure that has been used to critique Modernist architecture, attack public assistance programs, and stigmatize public housing residents. This documentary seeks to set the historical record straight. To examine the interests involved in Pruitt-Igoe’s creation. To re-evaluate the rumors and the stigma. To implode the myth.
Metrics
| Opening Weekend: | $4,721 (10.5% of total gross) |
| Legs: | 6.27 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 1 opening theaters/6 max. theaters, 2.8 weeks average run per theater |
| Infl. Adj. Dom. BO | $67,442 |
Movie Details
| Domestic Releases: | January 20th, 2012 (Limited) by First Run Features |
| Video Release: | May 15th, 2012 by First Run Home |
| MPA Rating: | Not Rated |
| Running Time: | 83 minutes |
| Plot point: | African Americans, Bigotry, Discrimination, Political, Poverty |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | Unicorn Stencil, Missouri History Museum |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 73 | $4,721 | 1 | $4,721 | $4,721 | 1 | |
| Jan 27, 2012 | 67 | $7,153 | +52% | 1 | $7,153 | $17,567 | 2 |
| Feb 3, 2012 | 68 | $5,069 | -29% | 1 | $5,069 | $26,806 | 3 |
| Feb 10, 2012 | 94 | $851 | -83% | 2 | $426 | $32,115 | 4 |
| Mar 2, 2012 | 110 | $141 | 1 | $141 | $32,482 | 7 | |
| Mar 9, 2012 | 95 | $2,472 | +1,653% | 1 | $2,472 | $34,954 | 8 |
| Mar 16, 2012 | 104 | $715 | -71% | 1 | $715 | $38,795 | 9 |
| Apr 6, 2012 | 91 | $1,598 | 2 | $799 | $41,145 | 12 | |
| Apr 13, 2012 | 108 | $108 | -93% | 1 | $108 | $42,405 | 13 |
| Apr 20, 2012 | 108 | $294 | +172% | 1 | $294 | $42,764 | 14 |
| Apr 27, 2012 | 100 | $1,919 | +553% | 5 | $384 | $44,683 | 15 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jan 20, 2012 | 67 | $10,414 | 1 | $10,414 | $10,414 | 1 | |
| Jan 27, 2012 | 60 | $11,323 | +9% | 1 | $11,323 | $21,737 | 2 |
| Feb 3, 2012 | 67 | $9,527 | -16% | 2 | $4,764 | $31,264 | 3 |
| Feb 10, 2012 | 88 | $1,077 | -89% | 2 | $539 | $32,341 | 4 |
| Mar 2, 2012 | 107 | $141 | 1 | $141 | $32,482 | 7 | |
| Mar 9, 2012 | 95 | $4,464 | +3,066% | 1 | $4,464 | $38,080 | 8 |
| Mar 16, 2012 | 98 | $1,467 | -67% | 2 | $734 | $39,547 | 9 |
| Apr 6, 2012 | 94 | $2,750 | 2 | $1,375 | $42,297 | 12 | |
| Apr 13, 2012 | 107 | $173 | -94% | 2 | $87 | $42,470 | 13 |
| Apr 20, 2012 | 110 | $294 | +70% | 1 | $294 | $42,764 | 14 |
| Apr 27, 2012 | 93 | $2,119 | +621% | 6 | $353 | $44,883 | 15 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.