Rita Moreno: Just a Girl Who Decided to Go for It (2021)
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| Theatrical Performance | ||
| Domestic Box Office | $264,626 | Details |
| Further financial details... | ||
Synopsis
Over a 70+ year career, Rita Moreno defied both her humble upbringing and relentless racism to become a celebrated and beloved actor, one of the rare EGOT (Emmy, Grammy, Oscar, Tony) Award Winners of our time. Born into poverty on a Puerto Rican farm, Moreno and her seamstress mother immigrated to New York City when Moreno was five years old. After studying dance and performing on Broadway, Moreno was cast as any ethnic minority the Hollywood studios needed filled, be it Polynesian, Native American or Egyptian. Despite becoming the first Latina actress to win an Academy Award for her role as Anita in “West Side Story” (1961), the studios continued to offer Moreno lesser roles as stereotypical ethnic minorities, ignoring her proven talent.
Metrics
| Opening Weekend: | $84,366 (31.9% of total gross) |
| Legs: | 3.14 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 227 opening theaters/227 max. theaters, 2.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $311,199 |
Movie Details
| Domestic Releases: | June 18th, 2021 (Limited) by Roadside Attractions |
| MPA Rating: | PG-13 for mature thematic content, some strong language including a sexual reference, and suggestive material. (Rating bulletin 2677 (cert #53134), 4/21/2021) |
| Running Time: | 89 minutes |
| Film festival: | Sundance Film Festival 2021 |
| Geographical setting: | Puerto Rico, Hollywood |
| Plot point: | Biography, Film Actor |
| Social setting: | Broadway |
| Subgenre: | Biographical Documentary |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | American Masters, Act III Productions, Artemis Rising Films, Maramara Films, Roadside Attractions |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | - | $84,366 | 227 | $372 | $84,366 | 1 | |
| Jun 25, 2021 | - | $56,540 | -33% | 209 | $271 | $185,983 | 2 |
| Jul 2, 2021 | - | $15,644 | -72% | 56 | $279 | $233,997 | 3 |
| Jul 9, 2021 | - | $5,838 | -63% | 23 | $254 | $249,689 | 4 |
| Jul 16, 2021 | - | $4,541 | -22% | 16 | $284 | $257,983 | 5 |
| Jul 23, 2021 | - | $2,466 | -46% | 12 | $206 | $263,149 | 6 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | - | $26,158 | 227 | $115 | $26,158 | 1 | ||
| Jun 19, 2021 | - | $32,281 | +23% | 227 | $142 | $58,439 | 2 | |
| Jun 20, 2021 | - | $25,927 | -20% | 227 | $114 | $84,366 | 3 | |
| Jun 21, 2021 | - | $9,902 | -62% | 227 | $44 | $94,268 | 4 | |
| Jun 22, 2021 | - | $12,981 | +31% | 227 | $57 | $107,249 | 5 | |
| Jun 23, 2021 | - | $12,292 | -5% | 227 | $54 | $119,541 | 6 | |
| Jun 24, 2021 | - | $9,902 | -19% | 227 | $44 | $129,443 | 7 | |
| Jun 25, 2021 | - | $13,990 | +41% | -47% | 209 | $67 | $143,433 | 8 |
| Jun 26, 2021 | - | $22,466 | +61% | -30% | 209 | $107 | $165,899 | 9 |
| Jun 27, 2021 | - | $20,084 | -11% | -23% | 209 | $96 | $185,983 | 10 |
| Jun 28, 2021 | - | $6,673 | -67% | -33% | 209 | $32 | $192,656 | 11 |
| Jun 29, 2021 | - | $8,932 | +34% | -31% | 209 | $43 | $201,588 | 12 |
| Jun 30, 2021 | - | $7,635 | -15% | -38% | 209 | $37 | $209,223 | 13 |
| Jul 1, 2021 | - | $9,130 | +20% | -8% | 209 | $44 | $218,353 | 14 |
| Jul 2, 2021 | - | $4,208 | -54% | -70% | 56 | $75 | $222,561 | 15 |
| Jul 3, 2021 | - | $6,535 | +55% | -71% | 56 | $117 | $229,096 | 16 |
| Jul 4, 2021 | - | $4,901 | -25% | -76% | 56 | $88 | $233,997 | 17 |
| Jul 5, 2021 | - | $3,575 | -27% | -46% | 56 | $64 | $237,572 | 18 |
| Jul 6, 2021 | - | $1,883 | -47% | -79% | 56 | $34 | $239,455 | 19 |
| Jul 7, 2021 | - | $1,989 | +6% | -74% | 56 | $36 | $241,444 | 20 |
| Jul 8, 2021 | - | $2,407 | +21% | -74% | 56 | $43 | $243,851 | 21 |
| Jul 9, 2021 | - | $1,293 | -46% | -69% | 23 | $56 | $245,144 | 22 |
| Jul 10, 2021 | - | $2,277 | +76% | -65% | 23 | $99 | $247,421 | 23 |
| Jul 11, 2021 | - | $2,268 | n/c | -54% | 23 | $99 | $249,689 | 24 |
| Jul 12, 2021 | - | $888 | -61% | -75% | 23 | $39 | $250,577 | 25 |
| Jul 13, 2021 | - | $782 | -12% | -58% | 23 | $34 | $251,359 | 26 |
| Jul 14, 2021 | - | $1,307 | +67% | -34% | 23 | $57 | $252,666 | 27 |
| Jul 15, 2021 | - | $776 | -41% | -68% | 23 | $34 | $253,442 | 28 |
| Jul 16, 2021 | - | $1,079 | +39% | -17% | 16 | $67 | $254,521 | 29 |
| Jul 17, 2021 | - | $1,784 | +65% | -22% | 16 | $112 | $256,305 | 30 |
| Jul 18, 2021 | - | $1,678 | -6% | -26% | 16 | $105 | $257,983 | 31 |
| Jul 19, 2021 | - | $515 | -69% | -42% | 16 | $32 | $258,498 | 32 |
| Jul 20, 2021 | - | $370 | -28% | -53% | 16 | $23 | $258,868 | 33 |
| Jul 21, 2021 | - | $946 | +156% | -28% | 16 | $59 | $259,814 | 34 |
| Jul 22, 2021 | - | $869 | -8% | +12% | 16 | $54 | $260,683 | 35 |
| Jul 23, 2021 | - | $389 | -55% | -64% | 12 | $32 | $261,072 | 36 |
| Jul 24, 2021 | - | $908 | +133% | -49% | 12 | $76 | $261,980 | 37 |
| Jul 25, 2021 | - | $1,169 | +29% | -30% | 12 | $97 | $263,149 | 38 |
| Jul 26, 2021 | - | $434 | -63% | -16% | 12 | $36 | $263,583 | 39 |
| Jul 27, 2021 | - | $363 | -16% | -2% | 12 | $30 | $263,946 | 40 |
| Jul 28, 2021 | - | $355 | -2% | -62% | 12 | $30 | $264,301 | 41 |
| Jul 29, 2021 | - | $325 | -8% | -63% | 12 | $27 | $264,626 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | 18 | $129,443 | 227 | $570 | $129,443 | 1 | |
| Jun 25, 2021 | 19 | $88,910 | -31% | 209 | $425 | $218,353 | 2 |
| Jul 2, 2021 | 26 | $25,498 | -71% | 56 | $455 | $243,851 | 3 |
| Jul 9, 2021 | 29 | $9,591 | -62% | 23 | $417 | $253,442 | 4 |
| Jul 16, 2021 | 35 | $7,241 | -25% | 16 | $453 | $260,683 | 5 |
| Jul 23, 2021 | 45 | $3,943 | -46% | 12 | $329 | $264,626 | 6 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
Over a 70+ year career, Rita Moreno defied both her humble upbringing and relentless racism to become a celebrated and beloved actor, one of the rare EGOT (Emmy, Grammy, Oscar, Tony) Award Winners of our time. Born into poverty on a Puerto Rican farm, Moreno and her seamstress mother immigrated to New York City when Moreno was five years old. After studying dance and performing on Broadway, Moreno was cast as any ethnic minority the Hollywood studios needed filled, be it Polynesian, Native American or Egyptian. Despite becoming the first Latina actress to win an Academy Award for her role as Anita in “West Side Story” (1961), the studios continued to offer Moreno lesser roles as stereotypical ethnic minorities, ignoring her proven talent.
Metrics
| Opening Weekend: | $84,366 (31.9% of total gross) |
| Legs: | 3.14 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 227 opening theaters/227 max. theaters, 2.4 weeks average run per theater |
| Infl. Adj. Dom. BO | $311,199 |
Movie Details
| Domestic Releases: | June 18th, 2021 (Limited) by Roadside Attractions |
| MPA Rating: | PG-13 for mature thematic content, some strong language including a sexual reference, and suggestive material. (Rating bulletin 2677 (cert #53134), 4/21/2021) |
| Running Time: | 89 minutes |
| Film festival: | Sundance Film Festival 2021 |
| Geographical setting: | Puerto Rico, Hollywood |
| Plot point: | Biography, Film Actor |
| Social setting: | Broadway |
| Subgenre: | Biographical Documentary |
| Source: | Based on Real Life Events |
| Genre: | Documentary |
| Production Method: | Live Action |
| Creative Type: | Factual |
| Production/Financing Companies: | American Masters, Act III Productions, Artemis Rising Films, Maramara Films, Roadside Attractions |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | - | $84,366 | 227 | $372 | $84,366 | 1 | |
| Jun 25, 2021 | - | $56,540 | -33% | 209 | $271 | $185,983 | 2 |
| Jul 2, 2021 | - | $15,644 | -72% | 56 | $279 | $233,997 | 3 |
| Jul 9, 2021 | - | $5,838 | -63% | 23 | $254 | $249,689 | 4 |
| Jul 16, 2021 | - | $4,541 | -22% | 16 | $284 | $257,983 | 5 |
| Jul 23, 2021 | - | $2,466 | -46% | 12 | $206 | $263,149 | 6 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | - | $26,158 | 227 | $115 | $26,158 | 1 | ||
| Jun 19, 2021 | - | $32,281 | +23% | 227 | $142 | $58,439 | 2 | |
| Jun 20, 2021 | - | $25,927 | -20% | 227 | $114 | $84,366 | 3 | |
| Jun 21, 2021 | - | $9,902 | -62% | 227 | $44 | $94,268 | 4 | |
| Jun 22, 2021 | - | $12,981 | +31% | 227 | $57 | $107,249 | 5 | |
| Jun 23, 2021 | - | $12,292 | -5% | 227 | $54 | $119,541 | 6 | |
| Jun 24, 2021 | - | $9,902 | -19% | 227 | $44 | $129,443 | 7 | |
| Jun 25, 2021 | - | $13,990 | +41% | -47% | 209 | $67 | $143,433 | 8 |
| Jun 26, 2021 | - | $22,466 | +61% | -30% | 209 | $107 | $165,899 | 9 |
| Jun 27, 2021 | - | $20,084 | -11% | -23% | 209 | $96 | $185,983 | 10 |
| Jun 28, 2021 | - | $6,673 | -67% | -33% | 209 | $32 | $192,656 | 11 |
| Jun 29, 2021 | - | $8,932 | +34% | -31% | 209 | $43 | $201,588 | 12 |
| Jun 30, 2021 | - | $7,635 | -15% | -38% | 209 | $37 | $209,223 | 13 |
| Jul 1, 2021 | - | $9,130 | +20% | -8% | 209 | $44 | $218,353 | 14 |
| Jul 2, 2021 | - | $4,208 | -54% | -70% | 56 | $75 | $222,561 | 15 |
| Jul 3, 2021 | - | $6,535 | +55% | -71% | 56 | $117 | $229,096 | 16 |
| Jul 4, 2021 | - | $4,901 | -25% | -76% | 56 | $88 | $233,997 | 17 |
| Jul 5, 2021 | - | $3,575 | -27% | -46% | 56 | $64 | $237,572 | 18 |
| Jul 6, 2021 | - | $1,883 | -47% | -79% | 56 | $34 | $239,455 | 19 |
| Jul 7, 2021 | - | $1,989 | +6% | -74% | 56 | $36 | $241,444 | 20 |
| Jul 8, 2021 | - | $2,407 | +21% | -74% | 56 | $43 | $243,851 | 21 |
| Jul 9, 2021 | - | $1,293 | -46% | -69% | 23 | $56 | $245,144 | 22 |
| Jul 10, 2021 | - | $2,277 | +76% | -65% | 23 | $99 | $247,421 | 23 |
| Jul 11, 2021 | - | $2,268 | n/c | -54% | 23 | $99 | $249,689 | 24 |
| Jul 12, 2021 | - | $888 | -61% | -75% | 23 | $39 | $250,577 | 25 |
| Jul 13, 2021 | - | $782 | -12% | -58% | 23 | $34 | $251,359 | 26 |
| Jul 14, 2021 | - | $1,307 | +67% | -34% | 23 | $57 | $252,666 | 27 |
| Jul 15, 2021 | - | $776 | -41% | -68% | 23 | $34 | $253,442 | 28 |
| Jul 16, 2021 | - | $1,079 | +39% | -17% | 16 | $67 | $254,521 | 29 |
| Jul 17, 2021 | - | $1,784 | +65% | -22% | 16 | $112 | $256,305 | 30 |
| Jul 18, 2021 | - | $1,678 | -6% | -26% | 16 | $105 | $257,983 | 31 |
| Jul 19, 2021 | - | $515 | -69% | -42% | 16 | $32 | $258,498 | 32 |
| Jul 20, 2021 | - | $370 | -28% | -53% | 16 | $23 | $258,868 | 33 |
| Jul 21, 2021 | - | $946 | +156% | -28% | 16 | $59 | $259,814 | 34 |
| Jul 22, 2021 | - | $869 | -8% | +12% | 16 | $54 | $260,683 | 35 |
| Jul 23, 2021 | - | $389 | -55% | -64% | 12 | $32 | $261,072 | 36 |
| Jul 24, 2021 | - | $908 | +133% | -49% | 12 | $76 | $261,980 | 37 |
| Jul 25, 2021 | - | $1,169 | +29% | -30% | 12 | $97 | $263,149 | 38 |
| Jul 26, 2021 | - | $434 | -63% | -16% | 12 | $36 | $263,583 | 39 |
| Jul 27, 2021 | - | $363 | -16% | -2% | 12 | $30 | $263,946 | 40 |
| Jul 28, 2021 | - | $355 | -2% | -62% | 12 | $30 | $264,301 | 41 |
| Jul 29, 2021 | - | $325 | -8% | -63% | 12 | $27 | $264,626 | 42 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Jun 18, 2021 | 18 | $129,443 | 227 | $570 | $129,443 | 1 | |
| Jun 25, 2021 | 19 | $88,910 | -31% | 209 | $425 | $218,353 | 2 |
| Jul 2, 2021 | 26 | $25,498 | -71% | 56 | $455 | $243,851 | 3 |
| Jul 9, 2021 | 29 | $9,591 | -62% | 23 | $417 | $253,442 | 4 |
| Jul 16, 2021 | 35 | $7,241 | -25% | 16 | $453 | $260,683 | 5 |
| Jul 23, 2021 | 45 | $3,943 | -46% | 12 | $329 | $264,626 | 6 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.