Rita Moreno: Just a Girl Who Decided to Go for It (2021)

Rita Moreno: Just a Girl Who Decided to Go for It
Theatrical Performance
Domestic Box Office $264,626Details
Further financial details...

Synopsis

Over a 70+ year career, Rita Moreno defied both her humble upbringing and relentless racism to become a celebrated and beloved actor, one of the rare EGOT (Emmy, Grammy, Oscar, Tony) Award Winners of our time. Born into poverty on a Puerto Rican farm, Moreno and her seamstress mother immigrated to New York City when Moreno was five years old. After studying dance and performing on Broadway, Moreno was cast as any ethnic minority the Hollywood studios needed filled, be it Polynesian, Native American or Egyptian. Despite becoming the first Latina actress to win an Academy Award for her role as Anita in “West Side Story” (1961), the studios continued to offer Moreno lesser roles as stereotypical ethnic minorities, ignoring her proven talent.

Metrics

Opening Weekend:$84,366 (31.9% of total gross)
Legs:3.14 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:227 opening theaters/227 max. theaters, 2.1 weeks average run per theater
Infl. Adj. Dom. BO $280,496

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 11,001-11,100) 11,010 $264,626
All Time Worldwide Box Office (Rank 20,201-20,300) 20,238 $264,626
All Time Domestic Highest Grossing Limited Release Movies (Rank 3,201-3,300) 3,258 $264,626

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: June 18th, 2021 (Limited) by Roadside Attractions
MPAA Rating: PG-13 for mature thematic content, some strong language including a sexual reference, and suggestive material.
(Rating bulletin 2677 (cert #53134), 4/21/2021)
Running Time: 89 minutes
Comparisons: Create your own comparison chart…
Keywords: Biographical Documentary, Biography, Film Actor, Puerto Rico, Broadway, Set in Hollywood, Sundance Film Festival 2021
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: American Masters, Act III Productions, Artemis Rising Films, Maramara Films, Roadside Attractions
Production Countries: United States
Languages: English

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 18, 2021 - $84,366   227 $372   $84,366 1
Jun 25, 2021 - $56,540 -33% 209 $271   $185,983 2
Jul 9, 2021 - $5,838   23 $254   $249,689 4
Jul 16, 2021 - $4,541 -22% 16 $284   $257,983 5
Jul 23, 2021 - $2,466 -46% 12 $206   $263,149 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 18, 2021 - $26,158     227 $115   $26,158 1
Jun 19, 2021 - $32,281 +23%   227 $142   $58,439 2
Jun 20, 2021 - $25,927 -20%   227 $114   $84,366 3
Jun 21, 2021 - $9,902 -62%   227 $44   $94,268 4
Jun 22, 2021 - $12,981 +31%   227 $57   $107,249 5
Jun 23, 2021 - $12,292 -5%   227 $54   $119,541 6
Jun 24, 2021 - $9,902 -19%   227 $44   $129,443 7
Jun 25, 2021 - $13,990 +41% -47% 209 $67   $143,433 8
Jun 26, 2021 - $22,466 +61% -30% 209 $107   $165,899 9
Jun 27, 2021 - $20,084 -11% -23% 209 $96   $185,983 10
Jun 28, 2021 - $6,673 -67% -33% 209 $32   $192,656 11
Jun 29, 2021 - $8,932 +34% -31% 209 $43   $201,588 12
Jun 30, 2021 - $7,635 -15% -38% 209 $37   $209,223 13
Jul 1, 2021 - $9,130 +20% -8% 209 $44   $218,353 14
Jul 2, 2021 - $4,208 -54% -70% 56 $75   $222,561 15
Jul 3, 2021 - $6,535 +55% -71% 56 $117   $229,096 16
Jul 4, 2021 - $4,901 -25% -76% 56 $88   $233,997 17
Jul 5, 2021 - $3,575 -27% -46% 56 $64   $237,572 18
Jul 6, 2021 - $1,883 -47% -79% 56 $34   $239,455 19
Jul 7, 2021 - $1,989 +6% -74% 56 $36   $241,444 20
Jul 8, 2021 - $2,407 +21% -74% 56 $43   $243,851 21
Jul 9, 2021 - $1,293 -46% -69% 23 $56   $245,144 22
Jul 10, 2021 - $2,277 +76% -65% 23 $99   $247,421 23
Jul 11, 2021 - $2,268 n/c -54% 23 $99   $249,689 24
Jul 12, 2021 - $888 -61% -75% 23 $39   $250,577 25
Jul 13, 2021 - $782 -12% -58% 23 $34   $251,359 26
Jul 14, 2021 - $1,307 +67% -34% 23 $57   $252,666 27
Jul 15, 2021 - $776 -41% -68% 23 $34   $253,442 28
Jul 16, 2021 - $1,079 +39% -17% 16 $67   $254,521 29
Jul 17, 2021 - $1,784 +65% -22% 16 $112   $256,305 30
Jul 18, 2021 - $1,678 -6% -26% 16 $105   $257,983 31
Jul 19, 2021 - $515 -69% -42% 16 $32   $258,498 32
Jul 20, 2021 - $370 -28% -53% 16 $23   $258,868 33
Jul 21, 2021 - $946 +156% -28% 16 $59   $259,814 34
Jul 22, 2021 - $869 -8% +12% 16 $54   $260,683 35
Jul 23, 2021 - $389 -55% -64% 12 $32   $261,072 36
Jul 24, 2021 - $908 +133% -49% 12 $76   $261,980 37
Jul 25, 2021 - $1,169 +29% -30% 12 $97   $263,149 38
Jul 26, 2021 - $434 -63% -16% 12 $36   $263,583 39
Jul 27, 2021 - $363 -16% -2% 12 $30   $263,946 40
Jul 28, 2021 - $355 -2% -62% 12 $30   $264,301 41
Jul 29, 2021 - $325 -8% -63% 12 $27   $264,626 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 18, 2021 - $129,443   227 $570   $129,443 1
Jun 25, 2021 - $88,910 -31% 209 $425   $218,353 2
Jul 2, 2021 - $25,498 -71% 56 $455   $243,851 3
Jul 9, 2021 - $9,591 -62% 23 $417   $253,442 4
Jul 16, 2021 - $7,241 -25% 16 $453   $260,683 5
Jul 23, 2021 - $3,943 -46% 12 $329   $264,626 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.

Documentary Subject(s)

Rita Moreno    Herself

Interviewee(s)

George Chakiris    Himself
Hector Elizondo    Himself
Gloria Estefan    Herself
Tom Fontana    Himself
Morgan Freeman    Himself
Mitzi Gaynor    Herself
Whoopi Goldberg    Herself
Norman Lear    Himself
Eva Longoria    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mariem Pérez Riera    Director
Mariem Pérez Riera    Producer
Brent Miller    Producer
Ilia J Velez-Davila    Co-Producer
Michael Kantor    Executive Producer
Lyn Davis Lear    Executive Producer
Lin-Manuel Miranda    Executive Producer
Regina K. Scully    Executive Producer
Norman Lear    Executive Producer
P.J. Lopez    Director of Photography
Mariem Pérez Riera    Editor
Kevin Klauber    Editor
Kathryn Bostic    Composer

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer

Synopsis

Over a 70+ year career, Rita Moreno defied both her humble upbringing and relentless racism to become a celebrated and beloved actor, one of the rare EGOT (Emmy, Grammy, Oscar, Tony) Award Winners of our time. Born into poverty on a Puerto Rican farm, Moreno and her seamstress mother immigrated to New York City when Moreno was five years old. After studying dance and performing on Broadway, Moreno was cast as any ethnic minority the Hollywood studios needed filled, be it Polynesian, Native American or Egyptian. Despite becoming the first Latina actress to win an Academy Award for her role as Anita in “West Side Story” (1961), the studios continued to offer Moreno lesser roles as stereotypical ethnic minorities, ignoring her proven talent.

Metrics

Opening Weekend:$84,366 (31.9% of total gross)
Legs:3.14 (domestic box office/biggest weekend)
Domestic Share:100.0% (domestic box office/worldwide)
Theater counts:227 opening theaters/227 max. theaters, 2.1 weeks average run per theater
Infl. Adj. Dom. BO $280,496

Latest Ranking on Cumulative Box Office Lists

RecordRankAmount
All Time Domestic Box Office (Rank 11,001-11,100) 11,010 $264,626
All Time Worldwide Box Office (Rank 20,201-20,300) 20,238 $264,626
All Time Domestic Highest Grossing Limited Release Movies (Rank 3,201-3,300) 3,258 $264,626

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.


Movie Details

Domestic Releases: June 18th, 2021 (Limited) by Roadside Attractions
MPAA Rating: PG-13 for mature thematic content, some strong language including a sexual reference, and suggestive material.
(Rating bulletin 2677 (cert #53134), 4/21/2021)
Running Time: 89 minutes
Comparisons: Create your own comparison chart…
Keywords: Biographical Documentary, Biography, Film Actor, Puerto Rico, Broadway, Set in Hollywood, Sundance Film Festival 2021
Source:Based on Real Life Events
Genre:Documentary
Production Method:Live Action
Creative Type:Factual
Production/Financing Companies: American Masters, Act III Productions, Artemis Rising Films, Maramara Films, Roadside Attractions
Production Countries: United States
Languages: English

Documentary Subject(s)

Rita Moreno    Herself

Interviewee(s)

George Chakiris    Himself
Hector Elizondo    Himself
Gloria Estefan    Herself
Tom Fontana    Himself
Morgan Freeman    Himself
Mitzi Gaynor    Herself
Whoopi Goldberg    Herself
Norman Lear    Himself
Eva Longoria    Herself

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Mariem Pérez Riera    Director
Mariem Pérez Riera    Producer
Brent Miller    Producer
Ilia J Velez-Davila    Co-Producer
Michael Kantor    Executive Producer
Lyn Davis Lear    Executive Producer
Lin-Manuel Miranda    Executive Producer
Regina K. Scully    Executive Producer
Norman Lear    Executive Producer
P.J. Lopez    Director of Photography
Mariem Pérez Riera    Editor
Kevin Klauber    Editor
Kathryn Bostic    Composer

Compare this performance with other movies…

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 18, 2021 - $84,366   227 $372   $84,366 1
Jun 25, 2021 - $56,540 -33% 209 $271   $185,983 2
Jul 9, 2021 - $5,838   23 $254   $249,689 4
Jul 16, 2021 - $4,541 -22% 16 $284   $257,983 5
Jul 23, 2021 - $2,466 -46% 12 $206   $263,149 6

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Jun 18, 2021 - $26,158     227 $115   $26,158 1
Jun 19, 2021 - $32,281 +23%   227 $142   $58,439 2
Jun 20, 2021 - $25,927 -20%   227 $114   $84,366 3
Jun 21, 2021 - $9,902 -62%   227 $44   $94,268 4
Jun 22, 2021 - $12,981 +31%   227 $57   $107,249 5
Jun 23, 2021 - $12,292 -5%   227 $54   $119,541 6
Jun 24, 2021 - $9,902 -19%   227 $44   $129,443 7
Jun 25, 2021 - $13,990 +41% -47% 209 $67   $143,433 8
Jun 26, 2021 - $22,466 +61% -30% 209 $107   $165,899 9
Jun 27, 2021 - $20,084 -11% -23% 209 $96   $185,983 10
Jun 28, 2021 - $6,673 -67% -33% 209 $32   $192,656 11
Jun 29, 2021 - $8,932 +34% -31% 209 $43   $201,588 12
Jun 30, 2021 - $7,635 -15% -38% 209 $37   $209,223 13
Jul 1, 2021 - $9,130 +20% -8% 209 $44   $218,353 14
Jul 2, 2021 - $4,208 -54% -70% 56 $75   $222,561 15
Jul 3, 2021 - $6,535 +55% -71% 56 $117   $229,096 16
Jul 4, 2021 - $4,901 -25% -76% 56 $88   $233,997 17
Jul 5, 2021 - $3,575 -27% -46% 56 $64   $237,572 18
Jul 6, 2021 - $1,883 -47% -79% 56 $34   $239,455 19
Jul 7, 2021 - $1,989 +6% -74% 56 $36   $241,444 20
Jul 8, 2021 - $2,407 +21% -74% 56 $43   $243,851 21
Jul 9, 2021 - $1,293 -46% -69% 23 $56   $245,144 22
Jul 10, 2021 - $2,277 +76% -65% 23 $99   $247,421 23
Jul 11, 2021 - $2,268 n/c -54% 23 $99   $249,689 24
Jul 12, 2021 - $888 -61% -75% 23 $39   $250,577 25
Jul 13, 2021 - $782 -12% -58% 23 $34   $251,359 26
Jul 14, 2021 - $1,307 +67% -34% 23 $57   $252,666 27
Jul 15, 2021 - $776 -41% -68% 23 $34   $253,442 28
Jul 16, 2021 - $1,079 +39% -17% 16 $67   $254,521 29
Jul 17, 2021 - $1,784 +65% -22% 16 $112   $256,305 30
Jul 18, 2021 - $1,678 -6% -26% 16 $105   $257,983 31
Jul 19, 2021 - $515 -69% -42% 16 $32   $258,498 32
Jul 20, 2021 - $370 -28% -53% 16 $23   $258,868 33
Jul 21, 2021 - $946 +156% -28% 16 $59   $259,814 34
Jul 22, 2021 - $869 -8% +12% 16 $54   $260,683 35
Jul 23, 2021 - $389 -55% -64% 12 $32   $261,072 36
Jul 24, 2021 - $908 +133% -49% 12 $76   $261,980 37
Jul 25, 2021 - $1,169 +29% -30% 12 $97   $263,149 38
Jul 26, 2021 - $434 -63% -16% 12 $36   $263,583 39
Jul 27, 2021 - $363 -16% -2% 12 $30   $263,946 40
Jul 28, 2021 - $355 -2% -62% 12 $30   $264,301 41
Jul 29, 2021 - $325 -8% -63% 12 $27   $264,626 42

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Jun 18, 2021 - $129,443   227 $570   $129,443 1
Jun 25, 2021 - $88,910 -31% 209 $425   $218,353 2
Jul 2, 2021 - $25,498 -71% 56 $455   $243,851 3
Jul 9, 2021 - $9,591 -62% 23 $417   $253,442 4
Jul 16, 2021 - $7,241 -25% 16 $453   $260,683 5
Jul 23, 2021 - $3,943 -46% 12 $329   $264,626 6

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.