The Road (2012)
| Theatrical Performance | ||
| Domestic Box Office | $92,476 | Details |
| Further financial details... | ||
Synopsis
THE ROAD tells the story of a twelve-year-old cold case that is reopened when three teenagers vanish while traversing an infamous and abandoned road. As investigators try to find leads to the whereabouts of the missing teens, they also unearth the road’s gruesome past that spans two decades - a history of abduction, crimes and murders
Metrics
| Opening Weekend: | $56,761 (61.4% of total gross) |
| Legs: | 1.63 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 50 opening theaters/50 max. theaters, 1.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $138,951 |
Movie Details
| Domestic Releases: | May 11th, 2012 (Limited) by Freestyle Releasing |
| MPA Rating: | R for violence, terror and some disturbing images. (Rating bulletin 2217, 4/4/2012) |
| Running Time: | 110 minutes |
| Plot point: | Cold Case, Missing Person, Non-Chronological, Police Procedural, Serial Killer |
| Release detail: | Early / Simultaneous Video-on-Demand release |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | GMA Films |
| Production Countries: | Philippines |
| Languages: | Filipino, Tagalog, English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 41 | $56,761 | 50 | $1,135 | $56,761 | 1 | |
| May 18, 2012 | 69 | $6,124 | -89% | 10 | $612 | $88,871 | 2 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 11, 2012 | - | $17,223 | 50 | $344 | $17,223 | 1 | ||
| May 12, 2012 | - | $22,334 | +30% | 50 | $447 | $39,557 | 2 | |
| May 13, 2012 | - | $17,204 | -23% | 50 | $344 | $56,761 | 3 | |
| May 14, 2012 | - | $7,448 | -57% | 50 | $149 | $64,209 | 4 | |
| May 15, 2012 | - | $7,920 | +6% | 50 | $158 | $72,129 | 5 | |
| May 16, 2012 | - | $5,503 | -31% | 50 | $110 | $77,632 | 6 | |
| May 17, 2012 | - | $5,115 | -7% | 50 | $102 | $82,747 | 7 | |
| May 18, 2012 | - | $1,651 | -68% | -90% | 10 | $165 | $84,398 | 8 |
| May 19, 2012 | - | $2,440 | +48% | -89% | 10 | $244 | $86,838 | 9 |
| May 20, 2012 | - | $2,033 | -17% | -88% | 10 | $203 | $88,871 | 10 |
| May 21, 2012 | - | $804 | -60% | -89% | 10 | $80 | $89,675 | 11 |
| May 22, 2012 | - | $815 | +1% | -90% | 10 | $82 | $90,490 | 12 |
| May 23, 2012 | - | $863 | +6% | -84% | 10 | $86 | $91,353 | 13 |
| May 24, 2012 | - | $1,123 | +30% | -78% | 10 | $112 | $92,476 | 14 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 42 | $82,747 | 50 | $1,655 | $82,747 | 1 | |
| May 18, 2012 | 60 | $9,729 | -88% | 10 | $973 | $92,476 | 2 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
THE ROAD tells the story of a twelve-year-old cold case that is reopened when three teenagers vanish while traversing an infamous and abandoned road. As investigators try to find leads to the whereabouts of the missing teens, they also unearth the road’s gruesome past that spans two decades - a history of abduction, crimes and murders
Metrics
| Opening Weekend: | $56,761 (61.4% of total gross) |
| Legs: | 1.63 (domestic box office/biggest weekend) |
| Domestic Share: | 100.0% (domestic box office/worldwide) |
| Theater counts: | 50 opening theaters/50 max. theaters, 1.2 weeks average run per theater |
| Infl. Adj. Dom. BO | $138,951 |
Movie Details
| Domestic Releases: | May 11th, 2012 (Limited) by Freestyle Releasing |
| MPA Rating: | R for violence, terror and some disturbing images. (Rating bulletin 2217, 4/4/2012) |
| Running Time: | 110 minutes |
| Plot point: | Cold Case, Missing Person, Non-Chronological, Police Procedural, Serial Killer |
| Release detail: | Early / Simultaneous Video-on-Demand release |
| Source: | Original Screenplay |
| Genre: | Horror |
| Production Method: | Live Action |
| Creative Type: | Fantasy |
| Production/Financing Companies: | GMA Films |
| Production Countries: | Philippines |
| Languages: | Filipino, Tagalog, English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 41 | $56,761 | 50 | $1,135 | $56,761 | 1 | |
| May 18, 2012 | 69 | $6,124 | -89% | 10 | $612 | $88,871 | 2 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| May 11, 2012 | - | $17,223 | 50 | $344 | $17,223 | 1 | ||
| May 12, 2012 | - | $22,334 | +30% | 50 | $447 | $39,557 | 2 | |
| May 13, 2012 | - | $17,204 | -23% | 50 | $344 | $56,761 | 3 | |
| May 14, 2012 | - | $7,448 | -57% | 50 | $149 | $64,209 | 4 | |
| May 15, 2012 | - | $7,920 | +6% | 50 | $158 | $72,129 | 5 | |
| May 16, 2012 | - | $5,503 | -31% | 50 | $110 | $77,632 | 6 | |
| May 17, 2012 | - | $5,115 | -7% | 50 | $102 | $82,747 | 7 | |
| May 18, 2012 | - | $1,651 | -68% | -90% | 10 | $165 | $84,398 | 8 |
| May 19, 2012 | - | $2,440 | +48% | -89% | 10 | $244 | $86,838 | 9 |
| May 20, 2012 | - | $2,033 | -17% | -88% | 10 | $203 | $88,871 | 10 |
| May 21, 2012 | - | $804 | -60% | -89% | 10 | $80 | $89,675 | 11 |
| May 22, 2012 | - | $815 | +1% | -90% | 10 | $82 | $90,490 | 12 |
| May 23, 2012 | - | $863 | +6% | -84% | 10 | $86 | $91,353 | 13 |
| May 24, 2012 | - | $1,123 | +30% | -78% | 10 | $112 | $92,476 | 14 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| May 11, 2012 | 42 | $82,747 | 50 | $1,655 | $82,747 | 1 | |
| May 18, 2012 | 60 | $9,729 | -88% | 10 | $973 | $92,476 | 2 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.