Role Models (2008)

Theatrical Performance
Domestic Box Office $67,300,955Details
International Box Office $27,199,871
Worldwide Box Office $94,500,826
Domestic Physical Disc Sales
DVD Sales (estimated) $41,605,505
Total $41,605,505
Further financial details...

Metrics

Opening Weekend:$19,167,085 (28.5% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:71.2% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:2,792 opening theaters/2,798 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $105,972,913

Movie Details

Domestic Releases: November 7th, 2008 (Wide) by Universal
Video Release: March 10th, 2009 by Universal Home Entertainment
MPA Rating: R for crude and sexual content, strong language and nudity
Running Time: 99 minutes
Plot point: Bad Role Models
Social setting: LARP
Subgenre: Buddy Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 7, 2008 2 $19,167,085   2,792 $6,865   $19,167,085 1
Nov 14, 2008 3 $11,150,030 -42% 2,798 $3,985   $37,577,245 2
Nov 21, 2008 5 $7,324,445 -34% 2,733 $2,680   $48,133,020 3
Nov 28, 2008 8 $5,191,180 -29% 2,195 $2,365   $57,780,820 4
Dec 5, 2008 10 $2,574,460 -50% 1,907 $1,350   $61,617,805 5
Dec 12, 2008 13 $1,543,625 -40% 1,325 $1,165   $64,133,465 6
Dec 19, 2008 16 $645,395 -58% 792 $815   $65,593,985 7
Dec 26, 2008 28 $204,715 -68% 225 $910   $66,238,440 8
Jan 2, 2009 26 $247,050 +21% 270 $915   $66,703,740 9
Jan 9, 2009 29 $168,175 -32% 251 $670   $66,971,710 10
Jan 16, 2009 35 $104,720 -38% 187 $560   $67,142,910 11
Jan 23, 2009 41 $75,705 -28% 147 $515   $67,266,300 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 7, 2008 2 $6,686,840     2,792 $2,395   $6,686,840 1
Nov 8, 2008 2 $7,719,880 +15%   2,792 $2,765   $14,406,720 2
Nov 9, 2008 2 $4,760,365 -38%   2,792 $1,705   $19,167,085 3
Nov 10, 2008 2 $2,191,720 -54%   2,792 $785   $21,358,805 4
Nov 11, 2008 2 $2,513,750 +15%   2,792 $900   $23,872,555 5
Nov 12, 2008 2 $1,282,955 -49%   2,792 $460   $25,155,510 6
Nov 13, 2008 2 $1,271,705 -1%   2,792 $455   $26,427,215 7
Nov 14, 2008 3 $3,791,290 +198% -43% 2,798 $1,355   $30,218,505 8
Nov 15, 2008 3 $4,742,610 +25% -39% 2,798 $1,695   $34,961,115 9
Nov 16, 2008 3 $2,616,130 -45% -45% 2,798 $935   $37,577,245 10
Nov 17, 2008 3 $811,420 -69% -63% 2,798 $290   $38,388,665 11
Nov 18, 2008 3 $880,995 +9% -65% 2,798 $315   $39,269,660 12
Nov 19, 2008 3 $783,440 -11% -39% 2,798 $280   $40,053,100 13
Nov 20, 2008 3 $755,475 -4% -41% 2,798 $270   $40,808,575 14
Nov 21, 2008 5 $2,405,045 +218% -37% 2,733 $880   $43,213,620 15
Nov 22, 2008 5 $3,115,620 +30% -34% 2,733 $1,140   $46,329,240 16
Nov 23, 2008 5 $1,803,780 -42% -31% 2,733 $660   $48,133,020 17
Nov 24, 2008 5 $820,125 -55% +1% 2,733 $300   $48,953,145 18
Nov 25, 2008 5 $1,134,195 +38% +29% 2,733 $415   $50,087,340 19
Nov 26, 2008 8 $1,174,325 +4% +50% 2,195 $535   $51,261,665 20
Nov 27, 2008 8 $1,327,975 +13% +76% 2,195 $605   $52,589,640 21
Nov 28, 2008 8 $2,107,205 +59% -12% 2,195 $960   $54,696,845 22
Nov 29, 2008 8 $2,096,225 -1% -33% 2,195 $955   $56,793,070 23
Nov 30, 2008 7 $987,750 -53% -45% 2,195 $450   $57,780,820 24
Dec 1, 2008 8 $329,250 -67% -60% 2,195 $150   $58,110,070 25
Dec 2, 2008 8 $329,775 n/c -71% 2,195 $150   $58,439,845 26
Dec 3, 2008 8 $296,505 -10% -75% 2,195 $135   $58,736,350 27
Dec 4, 2008 8 $306,995 +4% -77% 2,195 $140   $59,043,345 28
Dec 5, 2008 10 $896,295 +192% -57% 1,907 $470   $59,939,640 29
Dec 6, 2008 10 $1,048,850 +17% -50% 1,907 $550   $60,988,490 30
Dec 7, 2008 10 $629,315 -40% -36% 1,907 $330   $61,617,805 31
Dec 8, 2008 10 $237,450 -62% -28% 1,907 $125   $61,855,255 32
Dec 9, 2008 9 $239,015 +1% -28% 1,907 $125   $62,094,270 33
Dec 10, 2008 9 $246,995 +3% -17% 1,907 $130   $62,341,265 34
Dec 11, 2008 9 $248,575 +1% -19% 1,907 $130   $62,589,840 35
Dec 12, 2008 12 $490,250 +97% -45% 1,325 $370   $63,080,090 36
Dec 13, 2008 13 $669,125 +36% -36% 1,325 $505   $63,749,215 37
Dec 14, 2008 14 $384,250 -43% -39% 1,325 $290   $64,133,465 38
Dec 15, 2008 11 $205,375 -47% -14% 1,325 $155   $64,338,840 39
Dec 16, 2008 12 $198,750 -3% -17% 1,325 $150   $64,537,590 40
Dec 17, 2008 12 $205,225 +3% -17% 1,325 $155   $64,742,815 41
Dec 18, 2008 12 $205,775 n/c -17% 1,325 $155   $64,948,590 42
Dec 19, 2008 14 $189,995 -8% -61% 792 $240   $65,138,585 43
Dec 20, 2008 - $241,560 +27% -64% 792 $305   $65,380,145 44
Dec 21, 2008 14 $213,840 -11% -44% 792 $270   $65,593,985 45
Dec 22, 2008 14 $158,355 -26% -23% 792 $200   $65,752,340 46
Dec 23, 2008 14 $146,520 -7% -26% 792 $185   $65,898,860 47
Dec 24, 2008 - $75,240 -49% -63% 792 $95   $65,974,100 48
Dec 25, 2008 - $59,625 -21% -71% 792 $75   $66,033,725 49
Dec 26, 2008 - $67,485 +13% -64% 225 $300   $66,101,210 50
Dec 27, 2008 - $74,250 +10% -69% 225 $330   $66,175,460 51
Dec 28, 2008 - $62,980 -15% -71% 225 $280   $66,238,440 52
Dec 29, 2008 - $52,875 -16% -67% 225 $235   $66,291,315 53
Dec 30, 2008 - $48,375 -9% -67% 225 $215   $66,339,690 54
Dec 31, 2008 - $28,125 -42% -63% 225 $125   $66,367,815 55
Jan 1, 2009 - $88,875 +216% +49% 225 $395   $66,456,690 56
Jan 2, 2009 - $95,850 +8% +42% 270 $355   $66,552,540 57
Jan 3, 2009 - $93,125 -3% +25% 270 $345   $66,645,665 58
Jan 4, 2009 - $58,075 -38% -8% 270 $215   $66,703,740 59
Jan 5, 2009 - $25,650 -56% -51% 270 $95   $66,729,390 60
Jan 6, 2009 - $26,985 +5% -44% 270 $100   $66,756,375 61
Jan 7, 2009 - $24,225 -10% -14% 270 $90   $66,780,600 62
Jan 8, 2009 - $22,935 -5% -74% 270 $85   $66,803,535 63
Jan 9, 2009 - $52,710 +130% -45% 251 $210   $66,856,245 64
Jan 10, 2009 - $72,795 +38% -22% 251 $290   $66,929,040 65
Jan 11, 2009 - $42,670 -41% -27% 251 $170   $66,971,710 66
Jan 12, 2009 - $16,315 -62% -36% 251 $65   $66,988,025 67
Jan 13, 2009 - $17,545 +8% -35% 251 $70   $67,005,570 68
Jan 14, 2009 - $16,295 -7% -33% 251 $65   $67,021,865 69
Jan 15, 2009 - $16,325 n/c -29% 251 $65   $67,038,190 70
Jan 16, 2009 - $30,855 +89% -41% 187 $165   $67,069,045 71
Jan 17, 2009 - $43,945 +42% -40% 187 $235   $67,112,990 72
Jan 18, 2009 - $29,920 -32% -30% 187 $160   $67,142,910 73
Jan 19, 2009 37 $17,775 -41% +9% 187 $95   $67,160,685 74
Jan 20, 2009 - $10,225 -42% -42% 187 $55   $67,170,910 75
Jan 21, 2009 - $9,350 -9% -43% 187 $50   $67,180,260 76
Jan 22, 2009 - $10,335 +11% -37% 187 $55   $67,190,595 77
Jan 23, 2009 - $22,785 +120% -26% 147 $155   $67,213,380 78
Jan 24, 2009 - $33,075 +45% -25% 147 $225   $67,246,455 79
Jan 25, 2009 - $19,845 -40% -34% 147 $135   $67,266,300 80
Jan 26, 2009 - $6,615 -67% -63% 147 $45   $67,272,915 81
Jan 27, 2009 - $6,655 +1% -35% 147 $45   $67,279,570 82
Jan 28, 2009 - $7,375 +11% -21% 147 $50   $67,286,945 83
Jan 29, 2009 - $7,325 -1% -29% 147 $50   $67,294,270 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 7, 2008 2 $26,427,215   2,792 $9,465   $26,427,215 1
Nov 14, 2008 3 $14,381,360 -46% 2,798 $5,140   $40,808,575 2
Nov 21, 2008 6 $11,781,065 -18% 2,733 $4,311   $52,589,640 3
Nov 28, 2008 8 $6,453,705 -45% 2,195 $2,940   $59,043,345 4
Dec 5, 2008 10 $3,546,495 -45% 1,907 $1,860   $62,589,840 5
Dec 12, 2008 12 $2,358,750 -33% 1,325 $1,780   $64,948,590 6
Dec 19, 2008 21 $1,100,305 -53% 792 $1,389   $66,048,895 7
Dec 26, 2008 28 $422,965 -62% 225 $1,880   $66,456,690 8
Jan 2, 2009 25 $346,845 -18% 270 $1,285   $66,803,535 9
Jan 9, 2009 26 $392,700 +13% 251 $1,565   $67,196,235 10
Jan 16, 2009 36 $152,405 -61% 187 $815   $67,190,595 11
Jan 23, 2009 40 $103,675 -32% 147 $705   $67,294,270 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.


Metrics

Opening Weekend:$19,167,085 (28.5% of total gross)
Legs:3.51 (domestic box office/biggest weekend)
Domestic Share:71.2% (domestic box office/worldwide)
Production Budget:$28,000,000 (worldwide box office is 3.4 times production budget)
Theater counts:2,792 opening theaters/2,798 max. theaters, 5.6 weeks average run per theater
Infl. Adj. Dom. BO $105,972,913

Movie Details

Domestic Releases: November 7th, 2008 (Wide) by Universal
Video Release: March 10th, 2009 by Universal Home Entertainment
MPA Rating: R for crude and sexual content, strong language and nudity
Running Time: 99 minutes
Plot point: Bad Role Models
Social setting: LARP
Subgenre: Buddy Comedy
Source:Original Screenplay
Genre:Comedy
Production Method:Live Action
Creative Type:Contemporary Fiction
Production/Financing Companies: Universal Pictures
Production Countries: United States
Languages: English

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 7, 2008 2 $19,167,085   2,792 $6,865   $19,167,085 1
Nov 14, 2008 3 $11,150,030 -42% 2,798 $3,985   $37,577,245 2
Nov 21, 2008 5 $7,324,445 -34% 2,733 $2,680   $48,133,020 3
Nov 28, 2008 8 $5,191,180 -29% 2,195 $2,365   $57,780,820 4
Dec 5, 2008 10 $2,574,460 -50% 1,907 $1,350   $61,617,805 5
Dec 12, 2008 13 $1,543,625 -40% 1,325 $1,165   $64,133,465 6
Dec 19, 2008 16 $645,395 -58% 792 $815   $65,593,985 7
Dec 26, 2008 28 $204,715 -68% 225 $910   $66,238,440 8
Jan 2, 2009 26 $247,050 +21% 270 $915   $66,703,740 9
Jan 9, 2009 29 $168,175 -32% 251 $670   $66,971,710 10
Jan 16, 2009 35 $104,720 -38% 187 $560   $67,142,910 11
Jan 23, 2009 41 $75,705 -28% 147 $515   $67,266,300 12

Daily Box Office Performance

DateRankGross%YD%LWTheatersPer TheaterTotal GrossDays
Nov 7, 2008 2 $6,686,840     2,792 $2,395   $6,686,840 1
Nov 8, 2008 2 $7,719,880 +15%   2,792 $2,765   $14,406,720 2
Nov 9, 2008 2 $4,760,365 -38%   2,792 $1,705   $19,167,085 3
Nov 10, 2008 2 $2,191,720 -54%   2,792 $785   $21,358,805 4
Nov 11, 2008 2 $2,513,750 +15%   2,792 $900   $23,872,555 5
Nov 12, 2008 2 $1,282,955 -49%   2,792 $460   $25,155,510 6
Nov 13, 2008 2 $1,271,705 -1%   2,792 $455   $26,427,215 7
Nov 14, 2008 3 $3,791,290 +198% -43% 2,798 $1,355   $30,218,505 8
Nov 15, 2008 3 $4,742,610 +25% -39% 2,798 $1,695   $34,961,115 9
Nov 16, 2008 3 $2,616,130 -45% -45% 2,798 $935   $37,577,245 10
Nov 17, 2008 3 $811,420 -69% -63% 2,798 $290   $38,388,665 11
Nov 18, 2008 3 $880,995 +9% -65% 2,798 $315   $39,269,660 12
Nov 19, 2008 3 $783,440 -11% -39% 2,798 $280   $40,053,100 13
Nov 20, 2008 3 $755,475 -4% -41% 2,798 $270   $40,808,575 14
Nov 21, 2008 5 $2,405,045 +218% -37% 2,733 $880   $43,213,620 15
Nov 22, 2008 5 $3,115,620 +30% -34% 2,733 $1,140   $46,329,240 16
Nov 23, 2008 5 $1,803,780 -42% -31% 2,733 $660   $48,133,020 17
Nov 24, 2008 5 $820,125 -55% +1% 2,733 $300   $48,953,145 18
Nov 25, 2008 5 $1,134,195 +38% +29% 2,733 $415   $50,087,340 19
Nov 26, 2008 8 $1,174,325 +4% +50% 2,195 $535   $51,261,665 20
Nov 27, 2008 8 $1,327,975 +13% +76% 2,195 $605   $52,589,640 21
Nov 28, 2008 8 $2,107,205 +59% -12% 2,195 $960   $54,696,845 22
Nov 29, 2008 8 $2,096,225 -1% -33% 2,195 $955   $56,793,070 23
Nov 30, 2008 7 $987,750 -53% -45% 2,195 $450   $57,780,820 24
Dec 1, 2008 8 $329,250 -67% -60% 2,195 $150   $58,110,070 25
Dec 2, 2008 8 $329,775 n/c -71% 2,195 $150   $58,439,845 26
Dec 3, 2008 8 $296,505 -10% -75% 2,195 $135   $58,736,350 27
Dec 4, 2008 8 $306,995 +4% -77% 2,195 $140   $59,043,345 28
Dec 5, 2008 10 $896,295 +192% -57% 1,907 $470   $59,939,640 29
Dec 6, 2008 10 $1,048,850 +17% -50% 1,907 $550   $60,988,490 30
Dec 7, 2008 10 $629,315 -40% -36% 1,907 $330   $61,617,805 31
Dec 8, 2008 10 $237,450 -62% -28% 1,907 $125   $61,855,255 32
Dec 9, 2008 9 $239,015 +1% -28% 1,907 $125   $62,094,270 33
Dec 10, 2008 9 $246,995 +3% -17% 1,907 $130   $62,341,265 34
Dec 11, 2008 9 $248,575 +1% -19% 1,907 $130   $62,589,840 35
Dec 12, 2008 12 $490,250 +97% -45% 1,325 $370   $63,080,090 36
Dec 13, 2008 13 $669,125 +36% -36% 1,325 $505   $63,749,215 37
Dec 14, 2008 14 $384,250 -43% -39% 1,325 $290   $64,133,465 38
Dec 15, 2008 11 $205,375 -47% -14% 1,325 $155   $64,338,840 39
Dec 16, 2008 12 $198,750 -3% -17% 1,325 $150   $64,537,590 40
Dec 17, 2008 12 $205,225 +3% -17% 1,325 $155   $64,742,815 41
Dec 18, 2008 12 $205,775 n/c -17% 1,325 $155   $64,948,590 42
Dec 19, 2008 14 $189,995 -8% -61% 792 $240   $65,138,585 43
Dec 20, 2008 - $241,560 +27% -64% 792 $305   $65,380,145 44
Dec 21, 2008 14 $213,840 -11% -44% 792 $270   $65,593,985 45
Dec 22, 2008 14 $158,355 -26% -23% 792 $200   $65,752,340 46
Dec 23, 2008 14 $146,520 -7% -26% 792 $185   $65,898,860 47
Dec 24, 2008 - $75,240 -49% -63% 792 $95   $65,974,100 48
Dec 25, 2008 - $59,625 -21% -71% 792 $75   $66,033,725 49
Dec 26, 2008 - $67,485 +13% -64% 225 $300   $66,101,210 50
Dec 27, 2008 - $74,250 +10% -69% 225 $330   $66,175,460 51
Dec 28, 2008 - $62,980 -15% -71% 225 $280   $66,238,440 52
Dec 29, 2008 - $52,875 -16% -67% 225 $235   $66,291,315 53
Dec 30, 2008 - $48,375 -9% -67% 225 $215   $66,339,690 54
Dec 31, 2008 - $28,125 -42% -63% 225 $125   $66,367,815 55
Jan 1, 2009 - $88,875 +216% +49% 225 $395   $66,456,690 56
Jan 2, 2009 - $95,850 +8% +42% 270 $355   $66,552,540 57
Jan 3, 2009 - $93,125 -3% +25% 270 $345   $66,645,665 58
Jan 4, 2009 - $58,075 -38% -8% 270 $215   $66,703,740 59
Jan 5, 2009 - $25,650 -56% -51% 270 $95   $66,729,390 60
Jan 6, 2009 - $26,985 +5% -44% 270 $100   $66,756,375 61
Jan 7, 2009 - $24,225 -10% -14% 270 $90   $66,780,600 62
Jan 8, 2009 - $22,935 -5% -74% 270 $85   $66,803,535 63
Jan 9, 2009 - $52,710 +130% -45% 251 $210   $66,856,245 64
Jan 10, 2009 - $72,795 +38% -22% 251 $290   $66,929,040 65
Jan 11, 2009 - $42,670 -41% -27% 251 $170   $66,971,710 66
Jan 12, 2009 - $16,315 -62% -36% 251 $65   $66,988,025 67
Jan 13, 2009 - $17,545 +8% -35% 251 $70   $67,005,570 68
Jan 14, 2009 - $16,295 -7% -33% 251 $65   $67,021,865 69
Jan 15, 2009 - $16,325 n/c -29% 251 $65   $67,038,190 70
Jan 16, 2009 - $30,855 +89% -41% 187 $165   $67,069,045 71
Jan 17, 2009 - $43,945 +42% -40% 187 $235   $67,112,990 72
Jan 18, 2009 - $29,920 -32% -30% 187 $160   $67,142,910 73
Jan 19, 2009 37 $17,775 -41% +9% 187 $95   $67,160,685 74
Jan 20, 2009 - $10,225 -42% -42% 187 $55   $67,170,910 75
Jan 21, 2009 - $9,350 -9% -43% 187 $50   $67,180,260 76
Jan 22, 2009 - $10,335 +11% -37% 187 $55   $67,190,595 77
Jan 23, 2009 - $22,785 +120% -26% 147 $155   $67,213,380 78
Jan 24, 2009 - $33,075 +45% -25% 147 $225   $67,246,455 79
Jan 25, 2009 - $19,845 -40% -34% 147 $135   $67,266,300 80
Jan 26, 2009 - $6,615 -67% -63% 147 $45   $67,272,915 81
Jan 27, 2009 - $6,655 +1% -35% 147 $45   $67,279,570 82
Jan 28, 2009 - $7,375 +11% -21% 147 $50   $67,286,945 83
Jan 29, 2009 - $7,325 -1% -29% 147 $50   $67,294,270 84

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
Nov 7, 2008 2 $26,427,215   2,792 $9,465   $26,427,215 1
Nov 14, 2008 3 $14,381,360 -46% 2,798 $5,140   $40,808,575 2
Nov 21, 2008 6 $11,781,065 -18% 2,733 $4,311   $52,589,640 3
Nov 28, 2008 8 $6,453,705 -45% 2,195 $2,940   $59,043,345 4
Dec 5, 2008 10 $3,546,495 -45% 1,907 $1,860   $62,589,840 5
Dec 12, 2008 12 $2,358,750 -33% 1,325 $1,780   $64,948,590 6
Dec 19, 2008 21 $1,100,305 -53% 792 $1,389   $66,048,895 7
Dec 26, 2008 28 $422,965 -62% 225 $1,880   $66,456,690 8
Jan 2, 2009 25 $346,845 -18% 270 $1,285   $66,803,535 9
Jan 9, 2009 26 $392,700 +13% 251 $1,565   $67,196,235 10
Jan 16, 2009 36 $152,405 -61% 187 $815   $67,190,595 11
Jan 23, 2009 40 $103,675 -32% 147 $705   $67,294,270 12

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.