August 29th, 2012
The short sales week didn't stop The Hunger Games from earning first place on the Blu-ray Sales Chart. It led all new releases with 1.67 million units / $33.33 million over two days. This is more than I thought it would sell and puts it in the top ten all time openings on Blu-ray. Its opening week Blu-ray share was 43%, which is a little low for a major blockbuster, but it was aimed more at women, who don't buy as many Blu-rays as men do.
August 14th, 2012
It is an amazing week on the home market, almost. One of the biggest films of all time comes out on DVD and Blu-ray this week; however, fans of The Hunger Games will have to wait till a minute after midnight on Saturday morning to get a hold of the film. I hope my screener will arrive before then. As for releases coming out this Tuesday, there are some that should sell well, but for Pick of the Week, I think Jaws' Blu-ray debut it a top contender. The Hunger Games is also a contender for Pick of the Week. I'm going with Jaws, but it is a close race.
Weekly US Blu-ray Sales
|Date||Rank||Units this Week||% Change||Total Units||Spending this Week||Total Spending||Weeks in Release|
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