Rules Don’t Apply (2016)
| Theatrical Performance | ||
| Domestic Box Office | $3,652,206 | Details |
| International Box Office | $219,242 | Details |
| Worldwide Box Office | $3,871,448 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $160,325 | |
| Blu-ray Sales (estimated) | $101,298 | |
| Total | $261,623 | |
| OpusData ID: 263150100 More info... | ||
| Further financial details... | ||
Synopsis
An aspiring young actress and her ambitious young driver struggle hopefully with the absurd eccentricities of the wildly unpredictable billionaire, who they work for. It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
Metrics
| Opening Weekend: | $1,589,625 (43.5% of total gross) |
| Legs: | 2.30 (domestic box office/biggest weekend) |
| Domestic Share: | 94.3% (domestic box office/worldwide) |
| Production Budget: | $26,700,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2,382 opening theaters/2,386 max. theaters, 2.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,049,751 |
Movie Details
| Domestic Releases: | November 23rd, 2016 (Wide) by 20th Century Fox |
| International Releases: | April 21st, 2017 (Wide), released as Rules Don't Apply (United Kingdom)
April 28th, 2017 (Wide), released as Rules Don't Apply (New Zealand) April 28th, 2017 (Wide), released as Rules Don't Apply (Australia) April 28th, 2017 (Wide), released as L'eccezione alla regola (Italy) April 28th, 2017 (Wide) (Spain) ... Show all releases |
| Video Release: | February 14th, 2017 by Fox Home Entertainment |
| MPA Rating: | PG-13 for sexual material including brief strong language, thematic elements, and drug references. (Rating bulletin 2445 (Cert #49825), 10/5/2016) |
| Running Time: | 127 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Geographical setting: | Hollywood |
| Plot point: | Aspiring Actress / Actor, Romance |
| Subgenre: | Comedy Drama |
| Time period setting: | 1950s |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | RatPac Entertainment, Demarest Films, Windsor Media, Tatira, Robson Orr Entertainment, Shangri-La Entertainment, Fiore Group, Worldview Entertainment, Regency Enterprises |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 25, 2016 | 12 | $1,589,625 | 2,382 | $667 | $2,176,694 | 1 | |
| Dec 2, 2016 | 17 | $543,058 | -66% | 2,386 | $228 | $3,310,713 | 2 |
| Dec 9, 2016 | 42 | $37,215 | -93% | 178 | $209 | $3,618,194 | 3 |
| Dec 16, 2016 | 54 | $5,112 | -86% | 44 | $116 | $3,647,836 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 23, 2016 | 11 | $307,888 | 2,382 | $129 | $307,888 | 1 | ||
| Nov 24, 2016 | 11 | $279,181 | -9% | 2,382 | $117 | $587,069 | 2 | |
| Nov 25, 2016 | 12 | $597,982 | +114% | 2,382 | $251 | $1,185,051 | 3 | |
| Nov 26, 2016 | 12 | $626,483 | +5% | 2,382 | $263 | $1,811,534 | 4 | |
| Nov 27, 2016 | 12 | $365,160 | -42% | 2,382 | $153 | $2,176,694 | 5 | |
| Nov 28, 2016 | 11 | $132,979 | -64% | 2,382 | $56 | $2,309,673 | 6 | |
| Nov 29, 2016 | 11 | $200,006 | +50% | 2,382 | $84 | $2,509,679 | 7 | |
| Nov 30, 2016 | 11 | $138,908 | -31% | -55% | 2,382 | $58 | $2,648,587 | 8 |
| Dec 1, 2016 | 12 | $119,068 | -14% | -57% | 2,382 | $50 | $2,767,655 | 9 |
| Dec 2, 2016 | - | $170,782 | +43% | -71% | 2,386 | $72 | $2,938,437 | 10 |
| Dec 3, 2016 | - | $229,926 | +35% | -63% | 2,386 | $96 | $3,168,363 | 11 |
| Dec 4, 2016 | - | $142,350 | -38% | -61% | 2,386 | $60 | $3,310,713 | 12 |
| Dec 5, 2016 | - | $58,485 | -59% | -56% | 2,386 | $25 | $3,369,198 | 13 |
| Dec 6, 2016 | 15 | $100,357 | +72% | -50% | 2,386 | $42 | $3,469,555 | 14 |
| Dec 7, 2016 | - | $61,379 | -39% | -56% | 2,386 | $26 | $3,530,934 | 15 |
| Dec 8, 2016 | - | $50,045 | -18% | -58% | 2,386 | $21 | $3,580,979 | 16 |
| Dec 9, 2016 | - | $12,543 | -75% | -93% | 178 | $70 | $3,593,522 | 17 |
| Dec 10, 2016 | - | $16,398 | +31% | -93% | 178 | $92 | $3,609,920 | 18 |
| Dec 11, 2016 | - | $8,274 | -50% | -94% | 178 | $46 | $3,618,194 | 19 |
| Dec 12, 2016 | - | $6,563 | -21% | -89% | 178 | $37 | $3,624,757 | 20 |
| Dec 13, 2016 | - | $8,212 | +25% | -92% | 178 | $46 | $3,632,969 | 21 |
| Dec 14, 2016 | - | $4,979 | -39% | -92% | 178 | $28 | $3,637,948 | 22 |
| Dec 15, 2016 | - | $4,776 | -4% | -90% | 178 | $27 | $3,642,724 | 23 |
| Dec 16, 2016 | - | $1,489 | -69% | -88% | 44 | $34 | $3,644,213 | 24 |
| Dec 17, 2016 | - | $2,047 | +37% | -88% | 44 | $47 | $3,646,260 | 25 |
| Dec 18, 2016 | - | $1,576 | -23% | -81% | 44 | $36 | $3,647,836 | 26 |
| Dec 19, 2016 | - | $987 | -37% | -85% | 44 | $22 | $3,648,823 | 27 |
| Dec 20, 2016 | - | $1,655 | +68% | -80% | 44 | $38 | $3,650,478 | 28 |
| Dec 21, 2016 | - | $703 | -58% | -86% | 34 | $21 | $3,651,181 | 29 |
| Dec 22, 2016 | - | $1,025 | +46% | -79% | 34 | $30 | $3,652,206 | 30 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 18, 2016 | 22 | $587,069 | 2,382 | $246 | $587,069 | 1 | |
| Nov 25, 2016 | 12 | $2,180,586 | +271% | 2,382 | $915 | $2,767,655 | 2 |
| Dec 2, 2016 | 17 | $813,324 | -63% | 2,386 | $341 | $3,580,979 | 3 |
| Dec 9, 2016 | 39 | $61,745 | -92% | 178 | $347 | $3,642,724 | 4 |
| Dec 16, 2016 | 57 | $9,482 | -85% | 34 | $279 | $3,652,206 | 5 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 4/28/2017 | $31,636 | 46 | 46 | 97 | $57,392 | 5/15/2017 | |||
| Italy | 4/28/2017 | $17,554 | 0 | 0 | 0 | $17,554 | 5/4/2017 | |||
| New Zealand | 4/28/2017 | $3,064 | 8 | 8 | 20 | $7,666 | 5/15/2017 | |||
| Spain | 4/28/2017 | $34,539 | 67 | 67 | 138 | $76,349 | 5/26/2017 | |||
| United Kingdom | 4/21/2017 | $60,281 | 223 | 223 | 223 | $60,281 | 4/26/2017 | |||
| International Total | $219,242 | 5/26/2017 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Warren Beatty | Howard Hughes | |
| Lily Collins | Marla Mabrey | |
| Alden Ehrenreich | Frank Forbes |
Supporting
| Annette Bening | Lucy Mabrey | |
| Matthew Broderick | Levar Mathis | |
| Alec Baldwin | Bob Maheu | |
| Haley Bennett | Mamie | |
| Candice Bergen | Nadine Henly | |
| Dabney Coleman | Raymond Holiday | |
| Steve Coogan | Colonel Nigel Briggs | |
| Ed Harris | Mr. Bransford | |
| Megan Hilty | Sally | |
| Oliver Platt | Forester | |
| Martin Sheen | Noah Dietrich | |
| Paul Sorvino | ||
| Taissa Farmiga | Sarah Bransford |
Production and Technical Credits
| Warren Beatty | Director | |
| Warren Beatty | Screenwriter | |
| Warren Beatty | Story by | |
| Bo Goldman | Story by | |
| Warren Beatty | Producer | |
| Arnon Milchan | Producer | |
| Brett Ratner | Producer | |
| James Packer | Producer | |
| Steve Bing | Producer | |
| Ron Burkle | Producer | |
| Frank Giustra | Producer | |
| Steven Mnuchin | Producer | |
| Sybil Robson Orr | Producer | |
| Terry Semel | Producer | |
| Jeffrey Soros | Producer | |
| William D. Johnson | Producer | |
| Molly Conners | Producer | |
| Sarah E. Johnson | Producer | |
| Jonathan McCoy | Producer | |
| Christopher Woodrow | Producer | |
| Jeannine Oppewall | Production Designer | |
| Billy Weber | Editor | |
| F. Brian Scofield | Editor | |
| Leslie Jones | Editor | |
| Robin Gonsalves | Editor | |
| Caleb Deschanel | Director of Photography | |
| John Scheele | Visual Effects Supervisor | |
| Albert Wolsky | Costume Designer | |
| Eddie Arkin | Song Writer | |
| Lorraine Feather | Song Writer | |
| Nancy Haigh | Set Decorator | |
| David Giammarco | Sound Editor | |
| Michael O'Farrell | Sound Editor | |
| David Giammarco | Re-recording Mixer | |
| Michael O'Farrell | Re-recording Mixer | |
| Jeff Wexler | Sound Mixer | |
| Valli O'Reilly | Make up | |
| Cydney Cornell | Hairstylist | |
| Linda Matthews | Costume Supervisor |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
An aspiring young actress and her ambitious young driver struggle hopefully with the absurd eccentricities of the wildly unpredictable billionaire, who they work for. It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
Metrics
| Opening Weekend: | $1,589,625 (43.5% of total gross) |
| Legs: | 2.30 (domestic box office/biggest weekend) |
| Domestic Share: | 94.3% (domestic box office/worldwide) |
| Production Budget: | $26,700,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2,382 opening theaters/2,386 max. theaters, 2.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,049,751 |
Movie Details
| Domestic Releases: | November 23rd, 2016 (Wide) by 20th Century Fox |
| International Releases: | April 21st, 2017 (Wide), released as Rules Don't Apply (United Kingdom)
April 28th, 2017 (Wide), released as Rules Don't Apply (New Zealand) April 28th, 2017 (Wide), released as Rules Don't Apply (Australia) April 28th, 2017 (Wide), released as L'eccezione alla regola (Italy) April 28th, 2017 (Wide) (Spain) ... Show all releases |
| Video Release: | February 14th, 2017 by Fox Home Entertainment |
| MPA Rating: | PG-13 for sexual material including brief strong language, thematic elements, and drug references. (Rating bulletin 2445 (Cert #49825), 10/5/2016) |
| Running Time: | 127 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Geographical setting: | Hollywood |
| Plot point: | Aspiring Actress / Actor, Romance |
| Subgenre: | Comedy Drama |
| Time period setting: | 1950s |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | RatPac Entertainment, Demarest Films, Windsor Media, Tatira, Robson Orr Entertainment, Shangri-La Entertainment, Fiore Group, Worldview Entertainment, Regency Enterprises |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 25, 2016 | 12 | $1,589,625 | 2,382 | $667 | $2,176,694 | 1 | |
| Dec 2, 2016 | 17 | $543,058 | -66% | 2,386 | $228 | $3,310,713 | 2 |
| Dec 9, 2016 | 42 | $37,215 | -93% | 178 | $209 | $3,618,194 | 3 |
| Dec 16, 2016 | 54 | $5,112 | -86% | 44 | $116 | $3,647,836 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 23, 2016 | 11 | $307,888 | 2,382 | $129 | $307,888 | 1 | ||
| Nov 24, 2016 | 11 | $279,181 | -9% | 2,382 | $117 | $587,069 | 2 | |
| Nov 25, 2016 | 12 | $597,982 | +114% | 2,382 | $251 | $1,185,051 | 3 | |
| Nov 26, 2016 | 12 | $626,483 | +5% | 2,382 | $263 | $1,811,534 | 4 | |
| Nov 27, 2016 | 12 | $365,160 | -42% | 2,382 | $153 | $2,176,694 | 5 | |
| Nov 28, 2016 | 11 | $132,979 | -64% | 2,382 | $56 | $2,309,673 | 6 | |
| Nov 29, 2016 | 11 | $200,006 | +50% | 2,382 | $84 | $2,509,679 | 7 | |
| Nov 30, 2016 | 11 | $138,908 | -31% | -55% | 2,382 | $58 | $2,648,587 | 8 |
| Dec 1, 2016 | 12 | $119,068 | -14% | -57% | 2,382 | $50 | $2,767,655 | 9 |
| Dec 2, 2016 | - | $170,782 | +43% | -71% | 2,386 | $72 | $2,938,437 | 10 |
| Dec 3, 2016 | - | $229,926 | +35% | -63% | 2,386 | $96 | $3,168,363 | 11 |
| Dec 4, 2016 | - | $142,350 | -38% | -61% | 2,386 | $60 | $3,310,713 | 12 |
| Dec 5, 2016 | - | $58,485 | -59% | -56% | 2,386 | $25 | $3,369,198 | 13 |
| Dec 6, 2016 | 15 | $100,357 | +72% | -50% | 2,386 | $42 | $3,469,555 | 14 |
| Dec 7, 2016 | - | $61,379 | -39% | -56% | 2,386 | $26 | $3,530,934 | 15 |
| Dec 8, 2016 | - | $50,045 | -18% | -58% | 2,386 | $21 | $3,580,979 | 16 |
| Dec 9, 2016 | - | $12,543 | -75% | -93% | 178 | $70 | $3,593,522 | 17 |
| Dec 10, 2016 | - | $16,398 | +31% | -93% | 178 | $92 | $3,609,920 | 18 |
| Dec 11, 2016 | - | $8,274 | -50% | -94% | 178 | $46 | $3,618,194 | 19 |
| Dec 12, 2016 | - | $6,563 | -21% | -89% | 178 | $37 | $3,624,757 | 20 |
| Dec 13, 2016 | - | $8,212 | +25% | -92% | 178 | $46 | $3,632,969 | 21 |
| Dec 14, 2016 | - | $4,979 | -39% | -92% | 178 | $28 | $3,637,948 | 22 |
| Dec 15, 2016 | - | $4,776 | -4% | -90% | 178 | $27 | $3,642,724 | 23 |
| Dec 16, 2016 | - | $1,489 | -69% | -88% | 44 | $34 | $3,644,213 | 24 |
| Dec 17, 2016 | - | $2,047 | +37% | -88% | 44 | $47 | $3,646,260 | 25 |
| Dec 18, 2016 | - | $1,576 | -23% | -81% | 44 | $36 | $3,647,836 | 26 |
| Dec 19, 2016 | - | $987 | -37% | -85% | 44 | $22 | $3,648,823 | 27 |
| Dec 20, 2016 | - | $1,655 | +68% | -80% | 44 | $38 | $3,650,478 | 28 |
| Dec 21, 2016 | - | $703 | -58% | -86% | 34 | $21 | $3,651,181 | 29 |
| Dec 22, 2016 | - | $1,025 | +46% | -79% | 34 | $30 | $3,652,206 | 30 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 18, 2016 | 22 | $587,069 | 2,382 | $246 | $587,069 | 1 | |
| Nov 25, 2016 | 12 | $2,180,586 | +271% | 2,382 | $915 | $2,767,655 | 2 |
| Dec 2, 2016 | 17 | $813,324 | -63% | 2,386 | $341 | $3,580,979 | 3 |
| Dec 9, 2016 | 39 | $61,745 | -92% | 178 | $347 | $3,642,724 | 4 |
| Dec 16, 2016 | 57 | $9,482 | -85% | 34 | $279 | $3,652,206 | 5 |
Top International Territories
Box Office Summary Per Territory
| Territory | Release Date |
Opening Weekend |
Opening Weekend Screens/Theaters |
Maximum Screens/Theaters |
Theatrical Engagements |
Total Box Office |
Report Date |
|||
|---|---|---|---|---|---|---|---|---|---|---|
| Australia | 4/28/2017 | $31,636 | 46 | 46 | 97 | $57,392 | 5/15/2017 | |||
| Italy | 4/28/2017 | $17,554 | 0 | 0 | 0 | $17,554 | 5/4/2017 | |||
| New Zealand | 4/28/2017 | $3,064 | 8 | 8 | 20 | $7,666 | 5/15/2017 | |||
| Spain | 4/28/2017 | $34,539 | 67 | 67 | 138 | $76,349 | 5/26/2017 | |||
| United Kingdom | 4/21/2017 | $60,281 | 223 | 223 | 223 | $60,281 | 4/26/2017 | |||
| International Total | $219,242 | 5/26/2017 | ||||||||
Note: Territories vary in whether they report screens or theaters. Full details on international box office data are available via our OpusData service.
Leading
| Warren Beatty | Howard Hughes | |
| Lily Collins | Marla Mabrey | |
| Alden Ehrenreich | Frank Forbes |
Supporting
| Annette Bening | Lucy Mabrey | |
| Matthew Broderick | Levar Mathis | |
| Alec Baldwin | Bob Maheu | |
| Haley Bennett | Mamie | |
| Candice Bergen | Nadine Henly | |
| Dabney Coleman | Raymond Holiday | |
| Steve Coogan | Colonel Nigel Briggs | |
| Ed Harris | Mr. Bransford | |
| Megan Hilty | Sally | |
| Oliver Platt | Forester | |
| Martin Sheen | Noah Dietrich | |
| Paul Sorvino | ||
| Taissa Farmiga | Sarah Bransford |
Production and Technical Credits
| Warren Beatty | Director | |
| Warren Beatty | Screenwriter | |
| Warren Beatty | Story by | |
| Bo Goldman | Story by | |
| Warren Beatty | Producer | |
| Arnon Milchan | Producer | |
| Brett Ratner | Producer | |
| James Packer | Producer | |
| Steve Bing | Producer | |
| Ron Burkle | Producer | |
| Frank Giustra | Producer | |
| Steven Mnuchin | Producer | |
| Sybil Robson Orr | Producer | |
| Terry Semel | Producer | |
| Jeffrey Soros | Producer | |
| William D. Johnson | Producer | |
| Molly Conners | Producer | |
| Sarah E. Johnson | Producer | |
| Jonathan McCoy | Producer | |
| Christopher Woodrow | Producer | |
| Jeannine Oppewall | Production Designer | |
| Billy Weber | Editor | |
| F. Brian Scofield | Editor | |
| Leslie Jones | Editor | |
| Robin Gonsalves | Editor | |
| Caleb Deschanel | Director of Photography | |
| John Scheele | Visual Effects Supervisor | |
| Albert Wolsky | Costume Designer | |
| Eddie Arkin | Song Writer | |
| Lorraine Feather | Song Writer | |
| Nancy Haigh | Set Decorator | |
| David Giammarco | Sound Editor | |
| Michael O'Farrell | Sound Editor | |
| David Giammarco | Re-recording Mixer | |
| Michael O'Farrell | Re-recording Mixer | |
| Jeff Wexler | Sound Mixer | |
| Valli O'Reilly | Make up | |
| Cydney Cornell | Hairstylist | |
| Linda Matthews | Costume Supervisor |
Cast and crew with above-the-line roles are marked in bold. The line marks the division between above-the-line and below-the-line roles.
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.