Rules Don’t Apply (2016)
| Theatrical Performance | ||
| Domestic Box Office | $3,652,206 | Details |
| International Box Office | $219,242 | |
| Worldwide Box Office | $3,871,448 | |
| Domestic Physical Disc Sales | ||
| DVD Sales (estimated) | $160,217 | |
| Blu-ray Sales (estimated) | $101,082 | |
| Total | $261,299 | |
| Further financial details... | ||
Synopsis
An aspiring young actress and her ambitious young driver struggle hopefully with the absurd eccentricities of the wildly unpredictable billionaire, who they work for. It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
Metrics
| Opening Weekend: | $1,589,625 (43.5% of total gross) |
| Legs: | 2.30 (domestic box office/biggest weekend) |
| Domestic Share: | 94.3% (domestic box office/worldwide) |
| Production Budget: | $26,700,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2,382 opening theaters/2,386 max. theaters, 2.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,049,751 |
Movie Details
| Domestic Releases: | November 23rd, 2016 (Wide) by 20th Century Fox |
| International Releases: | April 21st, 2017 (Wide), released as Rules Don't Apply (United Kingdom)
April 28th, 2017 (Wide), released as Rules Don't Apply (New Zealand) April 28th, 2017 (Wide), released as Rules Don't Apply (Australia) April 28th, 2017 (Wide), released as L'eccezione alla regola (Italy) April 28th, 2017 (Wide) (Spain) |
| Video Release: | February 14th, 2017 by Fox Home Entertainment |
| MPA Rating: | PG-13 for sexual material including brief strong language, thematic elements, and drug references. (Rating bulletin 2445 (Cert #49825), 10/5/2016) |
| Running Time: | 127 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Geographical setting: | Hollywood |
| Plot point: | Aspiring Actress / Actor, Romance |
| Subgenre: | Comedy Drama |
| Time period setting: | 1950s |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | RatPac Entertainment, Demarest Films, Windsor Media, Tatira, Robson Orr Entertainment, Shangri-La Entertainment, Fiore Group, Worldview Entertainment, Regency Enterprises |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 25, 2016 | 12 | $1,589,625 | 2,382 | $667 | $2,176,694 | 1 | |
| Dec 2, 2016 | 17 | $543,058 | -66% | 2,386 | $228 | $3,310,713 | 2 |
| Dec 9, 2016 | 42 | $37,215 | -93% | 178 | $209 | $3,618,194 | 3 |
| Dec 16, 2016 | 54 | $5,112 | -86% | 44 | $116 | $3,647,836 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 23, 2016 | 11 | $307,888 | 2,382 | $129 | $307,888 | 1 | ||
| Nov 24, 2016 | 11 | $279,181 | -9% | 2,382 | $117 | $587,069 | 2 | |
| Nov 25, 2016 | 12 | $597,982 | +114% | 2,382 | $251 | $1,185,051 | 3 | |
| Nov 26, 2016 | 12 | $626,483 | +5% | 2,382 | $263 | $1,811,534 | 4 | |
| Nov 27, 2016 | 12 | $365,160 | -42% | 2,382 | $153 | $2,176,694 | 5 | |
| Nov 28, 2016 | 11 | $132,979 | -64% | 2,382 | $56 | $2,309,673 | 6 | |
| Nov 29, 2016 | 11 | $200,006 | +50% | 2,382 | $84 | $2,509,679 | 7 | |
| Nov 30, 2016 | 11 | $138,908 | -31% | -55% | 2,382 | $58 | $2,648,587 | 8 |
| Dec 1, 2016 | 12 | $119,068 | -14% | -57% | 2,382 | $50 | $2,767,655 | 9 |
| Dec 2, 2016 | - | $170,782 | +43% | -71% | 2,386 | $72 | $2,938,437 | 10 |
| Dec 3, 2016 | - | $229,926 | +35% | -63% | 2,386 | $96 | $3,168,363 | 11 |
| Dec 4, 2016 | - | $142,350 | -38% | -61% | 2,386 | $60 | $3,310,713 | 12 |
| Dec 5, 2016 | - | $58,485 | -59% | -56% | 2,386 | $25 | $3,369,198 | 13 |
| Dec 6, 2016 | 15 | $100,357 | +72% | -50% | 2,386 | $42 | $3,469,555 | 14 |
| Dec 7, 2016 | - | $61,379 | -39% | -56% | 2,386 | $26 | $3,530,934 | 15 |
| Dec 8, 2016 | - | $50,045 | -18% | -58% | 2,386 | $21 | $3,580,979 | 16 |
| Dec 9, 2016 | - | $12,543 | -75% | -93% | 178 | $70 | $3,593,522 | 17 |
| Dec 10, 2016 | - | $16,398 | +31% | -93% | 178 | $92 | $3,609,920 | 18 |
| Dec 11, 2016 | - | $8,274 | -50% | -94% | 178 | $46 | $3,618,194 | 19 |
| Dec 12, 2016 | - | $6,563 | -21% | -89% | 178 | $37 | $3,624,757 | 20 |
| Dec 13, 2016 | - | $8,212 | +25% | -92% | 178 | $46 | $3,632,969 | 21 |
| Dec 14, 2016 | - | $4,979 | -39% | -92% | 178 | $28 | $3,637,948 | 22 |
| Dec 15, 2016 | - | $4,776 | -4% | -90% | 178 | $27 | $3,642,724 | 23 |
| Dec 16, 2016 | - | $1,489 | -69% | -88% | 44 | $34 | $3,644,213 | 24 |
| Dec 17, 2016 | - | $2,047 | +37% | -88% | 44 | $47 | $3,646,260 | 25 |
| Dec 18, 2016 | - | $1,576 | -23% | -81% | 44 | $36 | $3,647,836 | 26 |
| Dec 19, 2016 | - | $987 | -37% | -85% | 44 | $22 | $3,648,823 | 27 |
| Dec 20, 2016 | - | $1,655 | +68% | -80% | 44 | $38 | $3,650,478 | 28 |
| Dec 21, 2016 | - | $703 | -58% | -86% | 34 | $21 | $3,651,181 | 29 |
| Dec 22, 2016 | - | $1,025 | +46% | -79% | 34 | $30 | $3,652,206 | 30 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 18, 2016 | 22 | $587,069 | 2,382 | $246 | $587,069 | 1 | |
| Nov 25, 2016 | 12 | $2,180,586 | +271% | 2,382 | $915 | $2,767,655 | 2 |
| Dec 2, 2016 | 17 | $813,324 | -63% | 2,386 | $341 | $3,580,979 | 3 |
| Dec 9, 2016 | 39 | $61,745 | -92% | 178 | $347 | $3,642,724 | 4 |
| Dec 16, 2016 | 57 | $9,482 | -85% | 34 | $279 | $3,652,206 | 5 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.
Synopsis
An aspiring young actress and her ambitious young driver struggle hopefully with the absurd eccentricities of the wildly unpredictable billionaire, who they work for. It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.
Metrics
| Opening Weekend: | $1,589,625 (43.5% of total gross) |
| Legs: | 2.30 (domestic box office/biggest weekend) |
| Domestic Share: | 94.3% (domestic box office/worldwide) |
| Production Budget: | $26,700,000 (worldwide box office is 0.1 times production budget) |
| Theater counts: | 2,382 opening theaters/2,386 max. theaters, 2.1 weeks average run per theater |
| Infl. Adj. Dom. BO | $5,049,751 |
Movie Details
| Domestic Releases: | November 23rd, 2016 (Wide) by 20th Century Fox |
| International Releases: | April 21st, 2017 (Wide), released as Rules Don't Apply (United Kingdom)
April 28th, 2017 (Wide), released as Rules Don't Apply (New Zealand) April 28th, 2017 (Wide), released as Rules Don't Apply (Australia) April 28th, 2017 (Wide), released as L'eccezione alla regola (Italy) April 28th, 2017 (Wide) (Spain) |
| Video Release: | February 14th, 2017 by Fox Home Entertainment |
| MPA Rating: | PG-13 for sexual material including brief strong language, thematic elements, and drug references. (Rating bulletin 2445 (Cert #49825), 10/5/2016) |
| Running Time: | 127 minutes |
| Cast, crew, or production detail: | Directing Yourself, Screenplay Written By the Star |
| Geographical setting: | Hollywood |
| Plot point: | Aspiring Actress / Actor, Romance |
| Subgenre: | Comedy Drama |
| Time period setting: | 1950s |
| Source: | Based on Fiction Book/Short Story |
| Genre: | Romantic Comedy |
| Production Method: | Live Action |
| Creative Type: | Historical Fiction |
| Production/Financing Companies: | RatPac Entertainment, Demarest Films, Windsor Media, Tatira, Robson Orr Entertainment, Shangri-La Entertainment, Fiore Group, Worldview Entertainment, Regency Enterprises |
| Production Countries: | United States |
| Languages: | English |
Weekend Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 25, 2016 | 12 | $1,589,625 | 2,382 | $667 | $2,176,694 | 1 | |
| Dec 2, 2016 | 17 | $543,058 | -66% | 2,386 | $228 | $3,310,713 | 2 |
| Dec 9, 2016 | 42 | $37,215 | -93% | 178 | $209 | $3,618,194 | 3 |
| Dec 16, 2016 | 54 | $5,112 | -86% | 44 | $116 | $3,647,836 | 4 |
Daily Box Office Performance
| Date | Rank | Gross | %YD | %LW | Theaters | Per Theater | Total Gross | Days |
|---|---|---|---|---|---|---|---|---|
| Nov 23, 2016 | 11 | $307,888 | 2,382 | $129 | $307,888 | 1 | ||
| Nov 24, 2016 | 11 | $279,181 | -9% | 2,382 | $117 | $587,069 | 2 | |
| Nov 25, 2016 | 12 | $597,982 | +114% | 2,382 | $251 | $1,185,051 | 3 | |
| Nov 26, 2016 | 12 | $626,483 | +5% | 2,382 | $263 | $1,811,534 | 4 | |
| Nov 27, 2016 | 12 | $365,160 | -42% | 2,382 | $153 | $2,176,694 | 5 | |
| Nov 28, 2016 | 11 | $132,979 | -64% | 2,382 | $56 | $2,309,673 | 6 | |
| Nov 29, 2016 | 11 | $200,006 | +50% | 2,382 | $84 | $2,509,679 | 7 | |
| Nov 30, 2016 | 11 | $138,908 | -31% | -55% | 2,382 | $58 | $2,648,587 | 8 |
| Dec 1, 2016 | 12 | $119,068 | -14% | -57% | 2,382 | $50 | $2,767,655 | 9 |
| Dec 2, 2016 | - | $170,782 | +43% | -71% | 2,386 | $72 | $2,938,437 | 10 |
| Dec 3, 2016 | - | $229,926 | +35% | -63% | 2,386 | $96 | $3,168,363 | 11 |
| Dec 4, 2016 | - | $142,350 | -38% | -61% | 2,386 | $60 | $3,310,713 | 12 |
| Dec 5, 2016 | - | $58,485 | -59% | -56% | 2,386 | $25 | $3,369,198 | 13 |
| Dec 6, 2016 | 15 | $100,357 | +72% | -50% | 2,386 | $42 | $3,469,555 | 14 |
| Dec 7, 2016 | - | $61,379 | -39% | -56% | 2,386 | $26 | $3,530,934 | 15 |
| Dec 8, 2016 | - | $50,045 | -18% | -58% | 2,386 | $21 | $3,580,979 | 16 |
| Dec 9, 2016 | - | $12,543 | -75% | -93% | 178 | $70 | $3,593,522 | 17 |
| Dec 10, 2016 | - | $16,398 | +31% | -93% | 178 | $92 | $3,609,920 | 18 |
| Dec 11, 2016 | - | $8,274 | -50% | -94% | 178 | $46 | $3,618,194 | 19 |
| Dec 12, 2016 | - | $6,563 | -21% | -89% | 178 | $37 | $3,624,757 | 20 |
| Dec 13, 2016 | - | $8,212 | +25% | -92% | 178 | $46 | $3,632,969 | 21 |
| Dec 14, 2016 | - | $4,979 | -39% | -92% | 178 | $28 | $3,637,948 | 22 |
| Dec 15, 2016 | - | $4,776 | -4% | -90% | 178 | $27 | $3,642,724 | 23 |
| Dec 16, 2016 | - | $1,489 | -69% | -88% | 44 | $34 | $3,644,213 | 24 |
| Dec 17, 2016 | - | $2,047 | +37% | -88% | 44 | $47 | $3,646,260 | 25 |
| Dec 18, 2016 | - | $1,576 | -23% | -81% | 44 | $36 | $3,647,836 | 26 |
| Dec 19, 2016 | - | $987 | -37% | -85% | 44 | $22 | $3,648,823 | 27 |
| Dec 20, 2016 | - | $1,655 | +68% | -80% | 44 | $38 | $3,650,478 | 28 |
| Dec 21, 2016 | - | $703 | -58% | -86% | 34 | $21 | $3,651,181 | 29 |
| Dec 22, 2016 | - | $1,025 | +46% | -79% | 34 | $30 | $3,652,206 | 30 |
Weekly Box Office Performance
| Date | Rank | Gross | % Change | Theaters | Per Theater | Total Gross | Week |
|---|---|---|---|---|---|---|---|
| Nov 18, 2016 | 22 | $587,069 | 2,382 | $246 | $587,069 | 1 | |
| Nov 25, 2016 | 12 | $2,180,586 | +271% | 2,382 | $915 | $2,767,655 | 2 |
| Dec 2, 2016 | 17 | $813,324 | -63% | 2,386 | $341 | $3,580,979 | 3 |
| Dec 9, 2016 | 39 | $61,745 | -92% | 178 | $347 | $3,642,724 | 4 |
| Dec 16, 2016 | 57 | $9,482 | -85% | 34 | $279 | $3,652,206 | 5 |
Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at research@the-numbers.com.