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Rules Don’t Apply (2016)

Rules Don’t Apply
Theatrical Performance
Domestic Box Office $3,652,206Details
International Box Office $219,242Details
Worldwide Box Office $3,871,448
Further financial details...

  1. Summary
  2. News
  3. Box Office
  4. International
  5. Video Sales
  6. Full Financials
  7. Cast & Crew
  8. Trailer


An aspiring young actress and her ambitious young driver struggle hopefully with the absurd eccentricities of the wildly unpredictable billionaire, who they work for. It's Hollywood, 1958. Small town beauty queen and devout Baptist virgin Marla Mabrey, under contract to the infamous Howard Hughes, arrives in Los Angeles. At the airport, she meets her driver Frank Forbes, who is engaged to be married to his 7th grade sweetheart and is a deeply religious Methodist. Their instant attraction not only puts their religious convictions to the test, but also defies Hughes’ #1 rule: no employee is allowed to have any relationship whatsoever with a contract actress. Hughes’ behavior intersects with Marla and Frank in very separate and unexpected ways, and as they are drawn deeper into his bizarre world, their values are challenged and their lives are changed.


Latest Ranking on Cumulative Box Office Lists

All Time Domestic Box Office (Rank 6,401-6,500) 6,411 $3,652,206
All Time International Box Office (Rank 8,401-8,500) 8,426 $219,242
All Time Worldwide Box Office (Rank 8,401-8,500) 8,445 $3,871,448

See the Box Office tab (Domestic) and International tab (International and Worldwide) for more Cumulative Box Office Records.

Movie Details

Production Budget:$26,700,000
Domestic Releases: November 23rd, 2016 (Wide) by 20th Century Fox
International Releases: April 21st, 2017 (Wide), released as Rules Don't Apply (United Kingdom)
April 28th, 2017 (Wide), released as Rules Don't Apply (Australia)
April 28th, 2017 (Wide), released as L'eccezione alla regola (Italy)
April 28th, 2017 (Wide), released as Rules Don't Apply (New Zealand)
April 28th, 2017 (Wide) (Spain)
... Show all releases
Video Release: February 14th, 2017 by Fox Home Entertainment
MPAA Rating: PG-13 for sexual material including brief strong language, thematic elements, and drug references.
(Rating bulletin 2445 (Cert #49825), 10/5/2016)
Running Time: 127 minutes
Comparisons: vs. Café Society
Create your own comparison chart…
Keywords: Directing Yourself, Screenplay Written By the Star, Hollywood, Aspiring Actress / Actor, Romance, 1950s
Source:Based on Fiction Book/Short Story
Genre:Romantic Comedy
Production Method:Live Action
Creative Type:Historical Fiction
Production Companies: Regency Enterprises, RatPac Entertainment, Demarest Films, Windsor Media, Tatira, Robson Orr Entertainment, Shangri-La Entertainment, Fiore Group, Worldview Entertainment
Production Countries: United States

Ranking on other Records and Milestones

Days In
Thanksgiving (Opening, 3-Day) 103 $1,589,625 Nov 25, 2016 5
Thanksgiving (Opening, 3-Day, Inflation Adjusted) 105 $1,661,881 Nov 25, 2016 5
Thanksgiving (Opening, 5-Day) 100 $2,176,694 Nov 25, 2016 5
Thanksgiving (Opening, 5-Day, Inflation Adjusted) 100 $4,730,650 Nov 25, 2016 5

Leading Cast

   Howard Hughes
   Marla Mabrey
   Frank Forbes

Supporting Cast

Annette Bening    Lucy Mabrey
Matthew Broderick    Levar Mathis
Alec Baldwin    Bob Maheu
Haley Bennett    Mamie
Candice Bergen    Nadine Henly
Dabney Coleman    Raymond Holiday
Steve Coogan    Colonel Nigel Briggs
Ed Harris    Mr. Bransford
Megan Hilty    Sally
Oliver Platt    Forester
Martin Sheen    Noah Dietrich
Paul Sorvino   
Taissa Farmiga    Sarah Bransford

For a description of the different acting role types we use to categorize acting perfomances, see our Glossary.

Production and Technical Credits

Warren Beatty    Screenwriter
Warren Beatty    Story by
Bo Goldman    Story by
Warren Beatty    Producer
Arnon Milchan    Producer
Brett Ratner    Producer
James Packer    Producer
Steve Bing    Producer
Ron Burkle    Producer
Frank Giustra    Producer
Steven Mnuchin    Producer
Sybil Robson Orr    Producer
Terry Semel    Producer
Jeffrey Soros    Producer
William D. Johnson    Producer
Molly Conners    Producer
Sarah E. Johnson    Producer
Jonathan McCoy    Producer
Christopher Woodrow    Producer
Jeannine Oppewall    Production Designer
Billy Weber    Editor
F. Brian Scofield    Editor
Leslie Jones    Editor
Robin Gonsalves    Editor
Caleb Deschanel    Director of Photography
John Scheele    Visual Effects Supervisor
Albert Wolsky    Costume Designer
Eddie Arkin    Song Writer
Lorraine Feather    Song Writer
Nancy Haigh    Set Decorator
David Giammarco    Sound Editor
Michael O'Farrell    Sound Editor
David Giammarco    Re-recording Mixer
Michael O'Farrell    Re-recording Mixer
Jeff Wexler    Sound Mixer
Valli O'Reilly    Make up
Cydney Cornell    Hairstylist

The bold credits above the line are the "above-the-line" credits, the other the "below-the-line" credits.

Home Market Releases for February 28th, 2017

February 28th, 2017


It is not a particularly long list of new releases this week, but there are several that are must haves. This includes Doctor Strange, which was named Pick of the Week last week. Other contenders for that title include The Gate on Blu-ray, The Raid: Collection on Blu-ray, and Moonlight on Blu-ray. In the end, it wasn’t too hard to select Moonlight as Pick of the Week. However, The Gate does earn Puck of the Week for Best Canadian Release. More...

Home Market Releases for February 14th, 2017

February 13th, 2017


It is an interesting week with four top-notch releases. Unfortunately, two of those releases, Doctor Strange and Moonlight, are VOD only. This leaves just two contenders for Pick of the Week: Arrival and The Edge of Seventeen. Both are absolute must haves, but Arrival’s Blu-ray or 4K Ultra HD Combo Pack have far more extras and it is the Pick of the Week. More...

2016 - Awards Season: Golden Globes - Nominations

December 12th, 2016

La La Land

The Golden Globes nominations were announced and we are starting to see a few names pop up over and over again. La La Land led the way with seven nominations, but Moonlight was right behind with six and Manchester by the Sea earned five. You will be hearing those three names over and over and over again this Awards Season. More...

Weekend Wrap-Up: Moana Sails to Victory with $28.27 million

December 6th, 2016


As expected, Moana dominated the weekend box office chart with a $10 million lead over its nearest competitor earning $28.27 million. Fantastic Beasts and Where to Find Them also did well with $18.12 million. Unfortunately, those were the only two films to earn more than $10 million over the weekend and this left the overall box office down a massive 48% from last weekend to just $95 million. Worse still, this is 2.8% lower than the same weekend last year. I’m actually surprised it’s that close, because there were four films that earned more than $10 million last year, including the biggest new release, Krampus. 2016 was able to crack $10 billion before the weekend and has a very substantial lead at $10.12 billion to $9.66 billion for 2015. More...

Weekend Wrap-up: Moana Takes on Beast Over Thanksgiving Weekend

November 29th, 2016


As expected, Moana earned first place over the Thanksgiving weekend and became the biggest true opener in the holiday’s history. (Technically Frozen opened in limited release the week before and as we learned from Futurama, technically correct is the best kind of correct.) The film was a little more front-loaded than expected and nearly matched our predictions. Fantastic Beasts and Where to Find Them held on better than predicted and that one-two punch helped the overall box office grow 17% from last weekend to $184 million, over the three-day portion of the weekend. This is nearly identical to the same weekend last year; in fact, it was up by less than 1%. Year-to-date, 2016 has pulled in $9.99 billion. 2016 will soon become the eighth year in a row to reach the $10 billion milestone. This is 5.0% / $470 million above last year’s pace. I’ve been saying for a while that we needed to enter December with a $300 million advantage over 2015 in order to come out ahead at the end of the year, so this is great news. More...

Weekend Estimates: Moana Sails to Thanksgiving Win

November 27th, 2016


Disney’s domination of Thanksgiving weekend will continue in 2016, with Moana expected to post $55.5 million for the three-day weekend and $81.1 million in total, making it either the second-best or best Thanksgiving opener of all time, depending on what you consider an “opener.” Disney is claiming second place for Moana behind Frozen, which had a $67.4 million 3-day weekend, and $93.6 million 5-day weekend back in 2013. That film had already opened in a single theater the weekend before, so if we want to split hairs, it technically wasn’t opening that weekend. Either way you look at it, it’s a great start for Moana, and another handsome win for Disney. The studio can now claim the top six 5-day Thanksgiving debuts and and the top eight 3-day Thanksgiving openings of all time. More...

Weekend Predictions: Moana Takes on Beast Over Thanksgiving Weekend

November 23rd, 2016


Thanksgiving weekend is one of the most lucrative weekends of the year and this time around we could have a relatively close battle between a new release, Moana, and last week’s number one film, Fantastic Beasts and Where to Find Them. At least that’s what analysts thought, before we saw the preview numbers. None of the rest of the new wide releases are expected to do much. Allied could become a midlevel hit, but I would be surprised if its budget was only midlevel. Bad Santa 2 is on its way to becoming another comedy sequel that bombs. If Rules Don’t Apply’s previews are any indication, it will become one of the worst box office performers of the year. This weekend last year, The Hunger Games: Mockingjay, Part 2 beat The Good Dinosaur rather easily. However, Fantastic Beasts started slower than Moana, so I think we will have a new winner this week. More...

Contest: Say Thanks

November 17th, 2016


There are four films opening next week, but only one of them, Moana, is going to be a major factor at the box office. Allied looks like it will be a midlevel hit, but it likely cost a serious amount of money to make, so a midlevel hit won’t be enough. Finally, there are limited releases coming out that will top Bad Santa 2 or Rules Don’t Apply. Because the new releases are so lop-sided, Moana is the only serious choice for the target film in this week’s Box Office Prediction contest. In order to win, one must simply predict the opening weekend box office number for Moana.

Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going over, will win a Frankenprize consisting or either a full-season TV on DVD release, two movies, or three single-discs kids movies, winners’ choice, from our collection or previously reviewed titles. Whoever comes the closest to predicting the film's opening 3-day weekend box office (Friday to Sunday), without going under, will also win a Frankenprize, as described above. Finally, we will be choosing an entrant from the group of people who haven't won, or haven't won recently, and they will the final Frankenprize, as described above.

Remember, while Moana opens on Wednesday, we only care about the Friday through Sunday three-day weekend.

Entries must be received by 10 a.m., Pacific Time on Friday to be eligible, so don't delay! More...

2016 Preview: November

November 1st, 2016

Doctor Strange

October turned out to be a mixed month. On the one hand, not one movie earned $100 million, or even came close. However, it was also a more steady month than last October and the last two weeks really helped 2016 in the year-over-year comparisons. In November, we have five films with at least a shot at $100 million, three of which should have no trouble getting to at least $200 million. A little while ago, I thought Fantastic Beasts and Where to Find Them would be the biggest hit of the month, but the buzz took a hit recently. More on that below. Meanwhile, Doctor Strange’s reviews are currently 90% positive and that should help it out at the box office. The third very likely $200 million hit is Moana. There is certainly precedent for an animated movie to be a monster hit at this time of year, but there is also a lot of competition. Last November was similar in strength, with five films that earned more than $100 million and two films that earned more than $200 million. None earned more than $300 million, so that’s the goal for this November. If we can get one $300 million and / or three $200 million movies over the month, then it will be seen as a victory. More...

Rules Don’t Apply Trailer

October 24th, 2016

Historical drama starring Warren Beatty and Lily Collins opens November 23 ... Full Movie Details. More...

Domestic Cumulative Box Office Records

Weekend Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2016/11/25 12 $1,589,625   2,382 $667   $2,176,694 1
2016/12/02 17 $543,058 -66% 2,386 $228   $3,310,713 2
2016/12/09 42 $37,215 -93% 178 $209   $3,618,194 3
2016/12/16 54 $5,112 -86% 44 $116   $3,647,836 4

Daily Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossDays
2016/11/23 11 $307,888   2,382 $129   $307,888 1
2016/11/24 11 $279,181 -9% 2,382 $117   $587,069 2
2016/11/25 12 $597,982 +114% 2,382 $251   $1,185,051 3
2016/11/26 12 $626,483 +5% 2,382 $263   $1,811,534 4
2016/11/27 12 $365,160 -42% 2,382 $153   $2,176,694 5
2016/11/28 11 $132,979 -64% 2,382 $56   $2,309,673 6
2016/11/29 11 $200,006 +50% 2,382 $84   $2,509,679 7
2016/11/30 11 $138,908 -31% 2,382 $58   $2,648,587 8
2016/12/01 12 $119,068 -14% 2,382 $50   $2,767,655 9
2016/12/02 - $170,782 +43% 2,386 $72   $2,938,437 10
2016/12/03 - $229,926 +35% 2,386 $96   $3,168,363 11
2016/12/04 - $142,350 -38% 2,386 $60   $3,310,713 12
2016/12/05 - $58,485 -59% 2,386 $25   $3,369,198 13
2016/12/06 15 $100,357 +72% 2,386 $42   $3,469,555 14
2016/12/07 - $61,379 -39% 2,386 $26   $3,530,934 15
2016/12/08 - $50,045 -18% 2,386 $21   $3,580,979 16
2016/12/09 - $12,543 -75% 178 $70   $3,593,522 17
2016/12/10 - $16,398 +31% 178 $92   $3,609,920 18
2016/12/11 - $8,274 -50% 178 $46   $3,618,194 19
2016/12/12 - $6,563 -21% 178 $37   $3,624,757 20
2016/12/13 - $8,212 +25% 178 $46   $3,632,969 21
2016/12/14 - $4,979 -39% 178 $28   $3,637,948 22
2016/12/15 - $4,776 -4% 178 $27   $3,642,724 23
2016/12/16 - $1,489 -69% 44 $34   $3,644,213 24
2016/12/17 - $2,047 +37% 44 $47   $3,646,260 25
2016/12/18 - $1,576 -23% 44 $36   $3,647,836 26
2016/12/19 - $987 -37% 44 $22   $3,648,823 27
2016/12/20 - $1,655 +68% 44 $38   $3,650,478 28
2016/12/21 - $703 -58% 34 $21   $3,651,181 29
2016/12/22 - $1,025 +46% 34 $30   $3,652,206 30

Weekly Box Office Performance

DateRankGross% ChangeTheatersPer TheaterTotal GrossWeek
2016/11/18 22 $587,069   2,382 $246   $587,069 1
2016/11/25 12 $2,180,586 +271% 2,382 $915   $2,767,655 2
2016/12/02 17 $813,324 -63% 2,386 $341   $3,580,979 3
2016/12/09 39 $61,745 -92% 178 $347   $3,642,724 4
2016/12/16 57 $9,482 -85% 34 $279   $3,652,206 5

Box Office Summary Per Territory

Territory Release
Box Office
Australia 4/28/2017 $31,636 46 46 97 $57,392 5/15/2017
Italy 4/28/2017 $17,554 0 0 0 $17,554 5/4/2017
New Zealand 4/28/2017 $3,064 8 8 20 $7,666 5/15/2017
Spain 4/28/2017 $34,539 67 67 138 $76,349 5/26/2017
United Kingdom 4/21/2017 $60,281 223 223 223 $60,281 4/26/2017
International Total$219,242 5/26/2017

International Cumulative Box Office Records

Worldwide Cumulative Box Office Records

Full financial estimates for this film, including domestic and international box office, video sales, video rentals, TV and ancillary revenue are available through our research services. For more information, please contact us at